Tag: mobile games

Total Results: 65

Mochi Media taps Zong for mobile payments

Published: October 5, 2009

Online gaming network Mochi Media integrated Zong’s mobile payments platform into its recently launched Mochi Coins micro-transaction and distribution platform for Flash Games.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

Pabst uncaps first mobile campaign to promote Lone Star Beer

Published: September 17, 2009

Pabst Brewing Co. has integrated a mobile component into its Lone Star Spirit campaign that features visual puzzles.

Nickelodeon extends AddictingGames brand into mobile arena

Published: August 31, 2009

Nickelodeon is extending its AddictingGames brand from the online game market to the iPhone platform to increase reach.

Handmark runs Twitter sweepstakes to promote iPhone game

Published: August 3, 2009

Handmark Studios is running a Twitter sweepstakes to promote the release of its Astraware Casino, a pack of 11 casino games for Apple's iPhone and iPod touch.

Unilever’s Axe targets males with branded mobile experience

Published: July 29, 2009

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic.

Sonic Boom mobile ads to drive PC game sales

Published: July 22, 2009

Mobile games and applications publisher Sonic Boom is running banner ads in the pay-per-downlaod mobile game Dream Chronicles to drive sales of the PC version.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

Brands turn to in-game mobile advertising to speak to consumers

Published: June 1, 2009

In-application advertising has to be working if top-notch brands like Paramount's Star Trek, Nestle's Lean Pockets, the U.S. Navy, Nikon, Kia, Sprint and Yahoo are relying on it.

Guitar Hero mobile game launches on Android

Published: March 5, 2009

The Guitar Hero World Tour Mobile game is now available for handsets running on Google's Android open-source software platform, including HTC's T-Mobile G1 phone.