Tag: mobile gaming
Total Results: 86
Displaying: 1 - 10- Rovio exec: We seek to create brand synergies
- Published: April 18, 2013
- Over the years, Rovio has expanded its mobile-first powerhouse across the digital, social and television space. Moving forward, the company will continue to create experiences that align with its overall marketing goals.
- Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement
- Published: February 28, 2013
- Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.
- Finding what works in mobile marketing
- Published: January 14, 2013
- By Chris Luck
Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.
- Coca-Cola’s Fanta focuses on mobile gaming for branded engagement
- Published: December 24, 2012
- Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.
- Coca-Cola leverages mobile game to raise funds for fight against AIDS
- Published: December 20, 2012
- Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.
- Skittles drives brand awareness via mobile game integration
- Published: July 18, 2012
- Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind.
- Unilever’s Axe gives away $1M in prizes via new mobile game
- Published: June 7, 2012
- Unilever’s Axe has introduced a new mobile game that lets users play to their own music while earning points they can redeem for prizes.
- New Balance’s Brine takes a swing at mobile with lacrosse game
- Published: May 31, 2012
- New Balance brand Brine has introduced a new mobile lacrosse game designed to engage its audience and build loyalty by letting users unlock real gear to improve their scores.
- EA exec: Users spend more time playing games on iPhone than talking
- Published: May 11, 2012
- NEW ORLEANS – An EA executive at the International CTIA Wireless 2012 conference said that games are a big business and getting even bigger on mobile.
- Android captures 83pc of mobile gaming: study
- Published: January 11, 2012
- Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.






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