Tag: mobile gaming

Total Results: 43

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.�s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

Mobile banners drive 15,000 game downloads in 3 days

Published: February 4, 2010

Limbic Software ran a three-day banner-ad campaign within apps for the iPhone and iPod touch across AdMob�s network, driving close to 15,000 downloads of its TowerMadness mobile game.

ESPN details mobile strategy for 2010 Winter X Games

Published: January 29, 2010

ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.

Red Bull mobile effort engages Formula One fans off-season

Published: January 19, 2010

Energy drink giant Red Bull is targeting tech-savvy Formula One racing fans with the launch of a game for the iPhone and iPod touch.

Best Buy, Verizon, Ubisoft, Gameloft partner to promote mobile game

Published: January 4, 2010

Mobile game developer and publisher Gameloft ran a marketing campaign with Best Buy, Verizon Wireless and Ubisoft for the launch of Assassins� Creed 2.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.�s multifaceted mobile strategy in an exclusive interview.

Disney rolls out paid Muppets app

Published: December 18, 2009

Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.

Mochi Media taps Zong for mobile payments

Published: October 5, 2009

Online gaming network Mochi Media integrated Zong�s mobile payments platform into its recently launched Mochi Coins micro-transaction and distribution platform for Flash Games.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

New mantra for mobile gaming: Integrate or die

Published: September 30, 2009

By Dustin Rideout

As a marketer who has spent most of my career focusing on the digital channel, I used to have the �integrate-or-die� debate with my traditional channel colleagues almost daily.