Tag: mobile gaming

Total Results: 86

Rovio exec: We seek to create brand synergies

Published: April 18, 2013

Over the years, Rovio has expanded its mobile-first powerhouse across the digital, social and television space. Moving forward, the company will continue to create experiences that align with its overall marketing goals.

Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement

Published: February 28, 2013

Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.

Finding what works in mobile marketing

Published: January 14, 2013

By Chris Luck

Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.

Coca-Cola’s Fanta focuses on mobile gaming for branded engagement

Published: December 24, 2012

Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.

Coca-Cola leverages mobile game to raise funds for fight against AIDS

Published: December 20, 2012

Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

Skittles drives brand awareness via mobile game integration

Published: July 18, 2012

Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind.

Unilever’s Axe gives away $1M in prizes via new mobile game

Published: June 7, 2012

Unilever’s Axe has introduced a new mobile game that lets users play to their own music while earning points they can redeem for prizes.

New Balance’s Brine takes a swing at mobile with lacrosse game

Published: May 31, 2012

New Balance brand Brine has introduced a new mobile lacrosse game designed to engage its audience and build loyalty by letting users unlock real gear to improve their scores.

EA exec: Users spend more time playing games on iPhone than talking

Published: May 11, 2012

NEW ORLEANS – An EA executive at the International CTIA Wireless 2012 conference said that games are a big business and getting even bigger on mobile.

Android captures 83pc of mobile gaming: study

Published: January 11, 2012

Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.