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Tag: mobile gaming

Total Results: 97

   Displaying: 1 - 10

Marketers need to push for quality mobile content: Mondelez exec
Published: May 13, 2016
NEW YORK – A Mondelez executive at the MMA Mobile Marketing Leadership Forum stressed how important quality is with mobile content, something the company discovered firsthand when a game developed for the Oreo brand originally saw only 14,000 downloads, but then leaped to 4 million organic installs after a game developer was brought in.
Coors Light’s Refresh-Men game sequel makes mobile debut
Published: November 9, 2015
Coors Light is following the success of its ad-based mini-game Coors Light Refresh-Men with a sequel that brings the fight to mobile users for the first time.
Cheerios rain down on Angry Birds' piggies in limited-time integration
Published: August 4, 2015
Angry Birds 2 players will be able to rain Honey Nut Cheerios down on the game’s piggies for a limited time beginning on Aug. 6 in a mobile in-game integration that leverages ad-serving technology instead of being hard coded into the platform.
CBS captivates consumers with new bingo-like scavenger hunt game
Published: March 24, 2015
CBS Local Digital Media launched a new photo gaming application for iOS named Pingo from which different brands across the board will benefit.
Meeting mobile’s challenges with gaming strategy
Published: January 13, 2015
By Danny Davis

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

Schick turns to X-Men fans to recruit new customers through mobile game
Published: May 22, 2014
Schick is challenging male X-Men fans to play a mobile-first trivia game accessed through Facebook as part of a collaboration tied to the new X-Men film debuting this week.
Kellogg weaves together on-pack promotion and Spider-Man mobile game
Published: April 22, 2014
Kellogg Company has a new Spider-Man-themed mobile game that encourages engagement with products such as Pop-Tarts and Pringles as a way for players to unlock different scenes and gain access to a photo overlay.

Wheaties targets sports fans with mobile game, chance to win prizes
Published: August 7, 2013
General Mills cereal brand Wheaties is activating an ongoing association with sports via a new mobile game that enables users to test their baseball IQ.

New Balance’s Brine scores with mobile gaming strategy
Published: August 6, 2013
New Balance’s lacrosse brand Brine is launching a second mobile game application following the success of its initial effort, Shootout.
MLB eyes mobile gaming to connect with baseball fans
Published: July 15, 2013
Major League Baseball is getting sports fans excited for today’s Home Run Derby via a mobile game and promotion that runs through this week.
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