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Tag: mobile gaming


Total Results: 91

   Displaying: 1 - 10

Kellogg weaves together on-pack promotion and Spider-Man mobile game
Published: April 22, 2014
Kellogg Company has a new Spider-Man-themed mobile game that encourages engagement with products such as Pop-Tarts and Pringles as a way for players to unlock different scenes and gain access to a photo overlay.

Wheaties targets sports fans with mobile game, chance to win prizes
Published: August 7, 2013
General Mills cereal brand Wheaties is activating an ongoing association with sports via a new mobile game that enables users to test their baseball IQ.

New Balance’s Brine scores with mobile gaming strategy
Published: August 6, 2013
New Balance’s lacrosse brand Brine is launching a second mobile game application following the success of its initial effort, Shootout.
MLB eyes mobile gaming to connect with baseball fans
Published: July 15, 2013
Major League Baseball is getting sports fans excited for today’s Home Run Derby via a mobile game and promotion that runs through this week.
Zynga mobile success hinges on freemium ad model
Published: June 5, 2013
After laying off 18 percent of its employees, Zynga is cutting down on its Web-based business to hone in more on mobile. To monetize these users, the company will need to focus on retaining users with freemium-based business models.
Rovio exec: We seek to create brand synergies
Published: April 18, 2013
Over the years, Rovio has expanded its mobile-first powerhouse across the digital, social and television space. Moving forward, the company will continue to create experiences that align with its overall marketing goals.
Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement
Published: February 28, 2013
Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.
Finding what works in mobile marketing
Published: January 14, 2013
By Chris Luck

Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.

Coca-Cola’s Fanta focuses on mobile gaming for branded engagement
Published: December 24, 2012
Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.
Coca-Cola leverages mobile game to raise funds for fight against AIDS
Published: December 20, 2012
Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

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