Tag: mobile gaming

Total Results: 77

Android captures 83pc of mobile gaming: study

Published: January 11, 2012

Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.

Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’

Published: December 23, 2011

Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.

Procter & Gamble's Downy hosts mobile scavenger hunt to promote new product

Published: November 15, 2011

Procter & Gamble fabric softener brand Downy will hold a smartphone-based scavenger hunt in Las Vegas next month to introduce a new product to a young, mobile audience.

Fanta sponsors Jenga app to drive brand awareness among teenagers

Published: June 28, 2011

Coca-Cola soft drink brand Fanta is looking to mobile gaming to help target multicultural teens and drive brand preference in the competitive soda market.

Mobile 3D technology lets gamers go up against Red Sox pitching ace

Published: June 7, 2011

Boston Red Sox player Jon Lester is featured in a new 3D mobile video game that lets users test their hitting skills against the pitcher.

Century 21 drives engagement with mobile social gaming sponsorship

Published: April 13, 2011

Residential real estate sales franchise Century 21 Real Estate LLC is sponsoring ngmoco’s mobile game “We City” to drive consumer engagement with its brand.

Apple patent for second display on iOS devices looks promising for marketing

Published: April 12, 2011

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.

Red Bull boosts brand favorability with augmented reality

Published: March 22, 2011

Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.

The Kraken Black Spiced Rum announces brand launch with mobile push

Published: March 10, 2011

Proximo Spirits Inc., the maker of The Kraken Black Spiced Rum, has placed a branded mobile game at the center of its marketing push for the newly launched spirits label.

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.