Tag: mobile gaming

Total Results: 77

MGM Resorts adds gaming element to M life Players Club loyalty app

Published: February 2, 2011

MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.

Kumho Tire engages consumers with branded mobile racing game

Published: January 3, 2011

Tire manufacturer Kumho Tire USA has launched a free racing game to engage automotive enthusiasts and smartphone users who are potential customers.

Suzuki highlights new vehicles via mobile racing game

Published: December 27, 2010

American Suzuki Motor Corp. is promoting its new 2011 Kizashi sports sedan and Sports GTS via a racing game application.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

Warner Bros. taps Screenlife to bring Harry Potter to mobile

Published: December 13, 2010

Warner Bros. partnered with Screenlife Games to roll out a mobile game coinciding with the release of “Harry Potter and the Deathly Hallows - Part 1.” The game was promoted via mobile ads.

Jay-Z, Random House run multifaceted mobile effort to support book launch

Published: December 9, 2010

Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Lego translates Creationary board game into first iPad app

Published: November 23, 2010

Toy giant Lego Systems Inc. has rolled out a branded application for Apple’s iPad, iPhone and iPod touch to take playtime on the go.

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.