Tag: mobile gaming

Total Results: 77

Sony Pictures uses mobile to build buzz for Karate Kid film

Published: April 26, 2010

In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.

Tetris, EA Mobile blend social, mobile tactics to create buzz

Published: April 16, 2010

EA Mobile and The Tetris Co. have launched a new Facebook social networking application called The Human Tetris Project that links to mobile devices.

Zelosport’s Finger Football mobile game courts sponsors

Published: April 9, 2010

The popular school-days game of paper football has gone mobile, and brand sponsors are jumping on board.

Travel Channel runs in-app trailers to promote Food Wars

Published: April 1, 2010

The Travel Channel has partnered with Booyah, makers of the location-based iPhone application MyTown, to promote upcoming Food Wars episodes.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

Mobile banners drive 15,000 game downloads in 3 days

Published: February 4, 2010

Limbic Software ran a three-day banner-ad campaign within apps for the iPhone and iPod touch across AdMob’s network, driving close to 15,000 downloads of its TowerMadness mobile game.

ESPN details mobile strategy for 2010 Winter X Games

Published: January 29, 2010

ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.

Red Bull mobile effort engages Formula One fans off-season

Published: January 19, 2010

Energy drink giant Red Bull is targeting tech-savvy Formula One racing fans with the launch of a game for the iPhone and iPod touch.

Best Buy, Verizon, Ubisoft, Gameloft partner to promote mobile game

Published: January 4, 2010

Mobile game developer and publisher Gameloft ran a marketing campaign with Best Buy, Verizon Wireless and Ubisoft for the launch of Assassins’ Creed 2.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.