Tag: mobile gaming

Total Results: 77

Disney rolls out paid Muppets app

Published: December 18, 2009

Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.

Mochi Media taps Zong for mobile payments

Published: October 5, 2009

Online gaming network Mochi Media integrated Zong’s mobile payments platform into its recently launched Mochi Coins micro-transaction and distribution platform for Flash Games.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

New mantra for mobile gaming: Integrate or die

Published: September 30, 2009

By Dustin Rideout

As a marketer who has spent most of my career focusing on the digital channel, I used to have the “integrate-or-die” debate with my traditional channel colleagues almost daily.

Mobile gaming market to reach $18B by 2014: Study

Published: August 11, 2009

Due to the growing number of wireless subscribers in emerging markets, the mobile gaming market is predicted to reach $18 billion by 2014, according to a study by Pyramid Research.

Barclaycard engages consumers via iPhone game

Published: July 23, 2009

Credit giant Barclaycard has released the Waterslide Extreme iPhone game, designed to build on the interest sparked by an accompanying TV ad campaign and YouTube competition.

Sonic Boom mobile ads to drive PC game sales

Published: July 22, 2009

Mobile games and applications publisher Sonic Boom is running banner ads in the pay-per-downlaod mobile game Dream Chronicles to drive sales of the PC version.

Brands turn to in-game mobile advertising to speak to consumers

Published: June 1, 2009

In-application advertising has to be working if top-notch brands like Paramount's Star Trek, Nestle's Lean Pockets, the U.S. Navy, Nikon, Kia, Sprint and Yahoo are relying on it.

Mobile gaming poised for growth in 2009: PopCap

Published: May 5, 2009

AT&T wireless customers are turning to their mobile phones to do more than talk and text, according to a survey by PopCap Games and Information Solutions Group.

Cellufun names Neil Edwards CEO

Published: April 14, 2009

Cellufun, the mobile virtual community known as "The World's Mobile Playground," announced the appointment of Neil Edwards, 43, as CEO.