Tag: mobile loyalt

Total Results: 26

White Castle solidifies push into mobile with incentivized loyalty program

Published: May 2, 2012

Fast food chain White Castle has launched a new loyalty program that features a mobile Web application and lets consumers earn rewards including free sliders.

Springer Mountain Farms’ mobile strategy grows into key CRM foundation

Published: March 15, 2012

Springer Mountain Farms is building on its mobile strategy with a new site that focuses on weekly specials and new marketing campaigns as it looks to build a strong mobile loyalty program.

U.S. Cellular enhances mobile loyalty efforts

Published: May 12, 2011

U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.

Google's prayer? Apple declines NFC support to iPhone 5

Published: March 15, 2011

If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.

US Coachways claims first mobile customer service system in bus transportation industry

Published: March 9, 2011

US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

MGM Resorts adds gaming element to M life Players Club loyalty app

Published: February 2, 2011

MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.

JCPenney aims to influence consumer shopping habits via mobile loyalty app

Published: December 27, 2010

JCPenney is letting customers access their loyalty program account and a $10 monthly coupon they earn as part of the initiative via a mobile application.

HBO taps mobile social network to offer discounts for True Blood fans

Published: October 14, 2010

Premium cable TV network HBO is giving fans of its “True Blood” series something to scream about, rewarding them for checking in via the GetGlue mobile social network for entertainment.

Domino’s taps mobile LBS to reward consumers for real-world actions

Published: August 10, 2010

Domino’s Pizza and Jones Soda are among the brands using location-based mobile marketing tactics to reward consumers for their loyalty and to drive repeat purchases.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.