Tag: mobile m

Total Results: 6358

News Corp.’s The Daily tweaks subscription model with first iPhone app

Published: May 8, 2012

News Corp.’s The Daily continues to build its mobile-only news strategy with an iPhone application featuring a lower subscription cost aimed at acquiring new users.

Mobile apps in the small to midsize business’ marketing mix

Published: May 8, 2012

By
Angelo Biasi

Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

Pictures from Mobile Commerce Daily's Mcommerce Summit

Published: May 7, 2012

Mobile Commerce Daily presented its Mcommerce Summit on Thursday, May 3 in New York. Here are some pictures from the event – enjoy.

What works: Walmart’s multi-app approach or Target’s catchall app strategy?

Published: May 7, 2012

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.

Scion revs up marketing campaign with mobile video ads

Published: May 7, 2012

Automobile manufacturer Scion is building hype around its new iQ model with a series of mobile video advertisements that let consumers learn more about the car.

New dot-brand domains will not affect mobile search, claims exec

Published: May 7, 2012

Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

Which type of mobile channel should a business develop?

Published: May 7, 2012

By
Thomas Coles

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

Starbucks relies on SMS to help promote Frappuccino Happy Hour

Published: May 4, 2012

Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers.

Alon Brands exec: SMS database grows 150pc year-over-year

Published: May 4, 2012

NEW YORK – An Alon Brands executive at Mobile Commerce Daily’s Mcommerce Summit said that by actively promoting its SMS program, the company’s mobile database is growing at an average of 150 percent year-over-year.