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Tag: mobile marketing

Total Results: 9807

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Gap Dress Normal fall campaign features mobile-friendly elements
Published: August 22, 2014
Clothing and accessories retailer Gap plans to launch its fall campaign Dress Normal with strong mobile aspects, such as the use of video takeovers and GIFs to appeal to a mobile-friendly audience.
Hooked on Phonics’ latest app Reading Pro targets older, tech-savvy kids
Published: August 22, 2014
Learning tool Hooked on Phonics has released a new app called Reading Pro aimed at children aged 7 to 10, seeking to strengthen reading skills among an age group already familiar with mobile devices.
Allure Magazine on board with new beauty-appointment app - Mobile Commerce Daily
Published: August 22, 2014
Mobile Commerce Daily today - Allure Magazine on board with new beauty-appointment app; Hyatt leverages Uber on-demand taxi service to ease travel for guests.
How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics
Published: August 21, 2014
Clothing and accessories retailer Banana Republic is conducting via social media a marketing campaign seeking to drive foot traffic by offering goodies such as products from Skinnygirl Cocktails and Benefit Cosmetics to attendees of a special in-store event.
Glidden, House Beautiful paint the scene for redecorating shoppers with augmented reality
Published: August 21, 2014
Hearst Corporation’s House Beautiful Magazine has teamed with paint manufacturer Glidden to execute an interactive advertisement that viewers can scan with their smartphones to upload a photo that allows them virtually test out the color swatches in the room they plan to paint.
Texting lives on, despite rise of OTT: experts
Published: August 21, 2014
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
Cross-functional collaboration fuels mobile ROI - Mobile Commerce Daily
Published: August 21, 2014
Mobile Commerce Daily today - Cross-functional collaboration fuels mobile ROI; Uber takes on Google in the instant-delivery realm.
How solving for identity can fix mobile measurement
Published: August 21, 2014
By Stephanie Bauer Marshall

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile
Published: August 20, 2014
The Dallas Cowboys’ home, AT&T Stadium, is enhancing the in-stadium experience for visitors with a mobile application that guides them to seats, concession stands and bathrooms and even lets them post photos to a 130-foot LED display screen.
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