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Tag: mobile marketing

Total Results: 12837

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Sephora solidifies presence as trusted beauty source with Wishbone adoption
Published: April 29, 2016
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
CNN values data in politics news app for digestible consumption
Published: April 29, 2016
CNN has developed a standalone application for users wanting to get an in-depth look at politics and the 2016 election, with a data-driven experience that aims to provide an independent experience from its Web site and on-air content.
DoubleTree tracks sentiment of year-long campaign through social listening tools
Published: April 29, 2016
Hilton's DoubleTree is attempting to shift social conversation regarding travel to a more positive sentimentality by prompting users to share stories of kindness, and will be using social tracking to determine the impact of the campaign.
Burberry puckers up to acquaint consumers with beauty offerings
Published: April 29, 2016
British apparel and accessories house Burberry is showcasing the diversity of its lip color collection through a multifaceted digital push.
Mobile Minutes: Snapchat's video views; Apple's auto-correct patent; Uber's new rule; Messaging platform hub
Published: April 29, 2016
Today in mobile marketing - Snapchat user ‘Stories’ fuel 10 billion daily video views; Apple might put an end to your auto-correct fails; Uber testing new 2-minute wait rule before charging passengers; A single app that’ll wrangle your millions of messengers.
Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne? - Mobile Commerce Daily
Published: April 29, 2016
Mobile Commerce Daily today - Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?; Mobile sales volume projected to reach 2.05B by 2020: report.
When it comes to mobile shopping, customer location is everything
Published: April 29, 2016
By Anthony Nicalo

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting
Published: April 28, 2016
NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.
Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
Keds' photographers capture content best for GIFs and mobile-first formats
Published: April 28, 2016
NEW YORK - A Keds executive at the Forrester Marketing 2016 Forum emphasized that while marketers should not focus entirely on digital, the brand still employs a mobile-first perspective in content creation, starting with optimal smaller-screen formats, such as GIFs, and building out from there.
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