Tag: mobile marketing
Total Results: 211
Displaying: 1 - 10- Bank of America to push mobile in new ad campaign
- Published: May 16, 2008
- Bank of America has inaugurated the next phase of its Bank of Opportunity advertising campaign which will push mobile as one of the options available to consumers.
- Carl Icahn sends letter to unseat Yahoo board
- Published: May 16, 2008
- The feared Carl Icahn has now set his sights on Yahoo Inc. after the online giant spurned an improved acquisition offer from Microsoft Corp. What does a corporate raider’s letter read like?
- Q&A: Airwide’s Kaj Hagros on the Blyk deal and messaging trends
- Published: May 16, 2008
- Pan-European mobile operator Blyk is using Airwide Solutions’ Mobile Advertising Solution to support its business through targeted ad insertions aimed at its Generation Y customer base.
- Ad:tech takes mobile marketing pavilion to Miami
- Published: May 16, 2008
- The response to the mobile marketing pavilion at ad:tech San Francisco has convinced the nation’s leading interactive marketing show organizer to take that concept to Miami.
- Gameloft to release mobile games for NBA
- Published: May 16, 2008
- Gameloft has signed an agreement with the National Basketball Association to create and publish a couple of games for mobile phones.
- The many ways of delivering mobile video
- Published: May 16, 2008
- By Dave Sloan
With SMS-voting on the “American Idol,” SMS marketing has proved to have high-volume potential. But mobile video will be more effective at communicating a brand message than a few text characters.
- PepsiCo launches branded mobile widget for Mountain Dew
- Published: May 15, 2008
- PepsiCo Inc. today launches a branded mobile widget for its Mountain Dew soft drink, bringing back a ’50s icon as a key attraction for its target audience of active consumers.
- Verizon jilts Google’s Android for rival open handset platform
- Published: May 15, 2008
- Verizon Wireless spurned Google’s Android open handset platform for a Linux-based consortium in a move that effectively ensures that power is not concentrated in one entity’s hands.
- Virgin Mobile USA debuts “Fund My Phone” app on Facebook
- Published: May 15, 2008
- Virgin Mobile USA has extended its Sugar Mama mobile advertising program to Facebook, the world’s No. 2 social network after MySpace.
- Apple iPhone usage of Wi-Fi grows: AdMob report
- Published: May 15, 2008
- Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
