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Tag: mobile marketing


Total Results: 11397

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Bud Light uncovers socialís role in millennialsí summer fun
Published: June 30, 2015
Millennials are pumped to have more fun this summer and social is a key part of the experience, according to new research from Bud Light, which is ramping up to help these consumers make the most of beach parties, music festivals and backyard barbecues.
P&G, esurance marry branding, same-sex ruling in mobile outreach
Published: June 30, 2015
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Courtís historic legalization of gay marriage.
Victoriaís Secret heats up social engagement with Summer Hot List
Published: June 30, 2015
Victoriaís Secret is ramping up two-way communication with its fans by asking social media users to vote on finalists for the brandís first Summer Hot List on Instagram and Twitter.
The Atlantic, Aspen Institute tap social media to promote social change
Published: June 30, 2015
The Atlantic and the Aspen Institute are tapping the full range of social media, from Facebook to Periscope, to promote social change through a broad exchange of ideas on mobile from participants both off site and on at the Aspen Ideas Festival.
Elvis Week app promises fans a rockiní good time at Graceland
Published: June 30, 2015
Elvis Presleyís life and music get a mobile-age makeover during Elvis Week with an application that lets fans customize their visit to the rock-and-roll legendís former home, Graceland.
Mobile Minutes: IPhone 6 in China; PayPal, eBay split; Samsung's Tizen inventory; Google's Oracle appeal denied
Published: June 30, 2015
Today in mobile marketing - Appleís iPhone 6 ends Chinaís cheap streak; PayPal and eBay to trade separately starting next month; Samsung Electronics plans more Tizen smartphones this year: source; Supreme Court denies Google appeal on Oracle suit.
Amazon hits roadblock with mobile-enabled real-world flash deals - Mobile Commerce Daily
Published: June 30, 2015
Today on Mobile Commerce Daily - Amazon hits roadblock with mobile-enabled real-world flash deals; Barclays forgoes Apple Pay while boosting wearables-based contactless payments.
4 mobile direct marketing essentials
Published: June 30, 2015
By Nick Worth

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

Unileverís Axe badly needs grooming in mobile Web UX: analysis
Published: June 29, 2015
Unileverís Axe may have built an enviable reputation as a mobile media master, but the male grooming products brand is guilty of failing to fully optimize its Web sites for mobile, impairing its punch amid an emerging markets push, according to Mobile Marketerís analysis.
59pc of millennials use smartphones as sous-chefs: Google
Published: June 29, 2015
Millennials are increasingly relying on their smartphones for help in the kitchen, as 59 percent claim they cook with their tablets or smartphones nearby, according to a new study from Google.
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