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Tag: mobile marketing

Total Results: 11849

   Displaying: 1 - 10

Heineken simplifies mobile promotion and scores big
Published: October 2, 2015
Heineken’s Champion the Match promotion delivered significantly higher mobile engagement levels and a lower bounce rate compared with a previous effort by significantly streamlining the consumer journey.
Subway unwraps mobile sweepstakes and SMS to court Redskins fans
Published: October 2, 2015
Subway Restaurants’ franchisees are ramping up to court fans of the Washington Redskins football team by rolling out mobile sweepstakes and SMS promotions, proving that sports-based activations are successful in boosting subscription bases.
Laughing Cow snacks on mobile to build cachet with foodie photographers
Published: October 2, 2015
Bel Brand’s cheese brand The Laughing Cow is mixing together big names in food and social media with mobile advertising for its Reinventing Snacking campaign, playing into the consumer trend of sharing images of food on social media.
L'Oreal recruits millennials with chance to be brand's social media editor
Published: October 2, 2015
L'Oreal Paris is inviting fans to enter a contest to become the brand's guest social media editor, an attempt to connect more with millennials and leverage their insight.
Mobile Minutes: QuizUp heads to NBC; Mobile ads’ data usage; Google, Microsoft make nice; Amazon Dash grows
Published: October 2, 2015
Today in mobile marketing – NBC is developing a game show based on the QuizUp app; The cost of mobile ads on 50 news Web sites; Google, Microsoft resolve patent fight over phones, Xbox; Amazon Dash services seen growing in step with Prime membership.
Amazon gains mcommerce advantage as early supporter of universal links - Mobile Commerce Daily
Published: October 2, 2015
Mobile Commerce Daily today - Amazon gains mcommerce advantage as early supporter of universal links; Target Cartwheel’s responds to user habits, allowing organization of coupons.
Dove pins hopes on Pinterest for connecting with millennial moms
Published: October 1, 2015
Unilever’s Dove is continuing to boost its image as a supporter of women’s self-esteem with a new campaign leveraging Pinterest, reflecting the platform's ongoing relevance for targeting millennial women even as other marketers flock to Snapchat and Instagram.
Toyota revs up content for AOL and NBCUniversal’s mobile-first partnership
Published: October 1, 2015
Toyota Motor is the first advertising partner opening its doors to branding initiatives and original Web series development as part of AOL On and NBCUniversal’s new partnership, which will further AOL’s digitization goals by rolling out premium content across a slew of mobile platforms.
Apple Watch app development slows as benefits prove elusive: report
Published: October 1, 2015
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
Huffington Post unveils new design, following mobile test
Published: October 1, 2015
Digital publication Huffington Post revealed its new Web site following a successful test run on mobile, showcasing the influence of smartphone experiences on how news is consumed today.
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