Tag: mobile marketing

Total Results: 7714

Payvia acquires Mogreet to enable purchases via text messages

Published: May 20, 2013

Direct carrier mobile payments provider payvia has acquired mobile messaging firm Mogreet with the goal of creating an end-to-end mobile payments, targeting and engagement platform built on a directly connected carrier platform.

What the iPhone 5S must have to revitalize Apple’s smartphone strategy

Published: May 20, 2013

The rumor mill surrounding the next iPhone launch has started grinding in earnest. However, while iPhone launches always come with much anticipation, there is an added level of urgency this time around because Apple seems to have lost some of its magic touch.

White Castle beefs up “Slider-bration” promotion with 360-degree approach

Published: May 20, 2013

White Castle is relying on a variety of channels, including mobile, digital and social to promote its ongoing “Slider-bration” initiative and further connect with consumers throughout the promotion.

Kraft Foods' Oscar Mayer ties mobile, video together with new initiative

Published: May 20, 2013

Kraft Foods' Oscar Mayer is leveraging mobile, video and social with a campaign that lets consumers create short video clips via an application.

Metro makes print pages interactive with augmented reality

Published: May 20, 2013

Daily newspaper Metro is using augmented reality to connect readers with content such as coupons and videos.

Google takes lessons from PayPal, Apple’s Passbook to drive mobile wallet adoption - Mobile Commerce Daily

Published: May 20, 2013

Mobile Commerce Daily today - Google takes lessons from PayPal, Apple’s Passbook to drive mobile wallet adoption; Gilt Groupe expands mobile shopping reach with revamped Android app.

VooDoo BBQ works loyalty magic with rewards-based app

Published: May 20, 2013

VooDoo BBQ & Grill is rewarding customers for purchases and referrals via a new mobile application designed to increase loyalty.

7 deadly sins as applied to QR codes

Published: May 20, 2013

By Ritesh Bhavnani

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.

Office for mobile is key to Microsoft’s future. Anyone home?

Published: May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

How to break into mobile native advertising

Published: May 17, 2013

As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.