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Tag: mobile marketing

Total Results: 13821

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The next evolution of influencer marketing
Published: February 24, 2017
By Brian Zuercher

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

The economics of mobile retargeting
Published: February 23, 2017
By Stefan Benndorf

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

Contextualized and individualized shopper experience key to mobile campaigns
Published: February 22, 2017
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
How artificial intelligence will transform marketing
Published: February 22, 2017
By Oisin Lunny

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

How brands can maximize conversion from mobile search
Published: February 21, 2017
By Trevor Legwinski

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

Michelin cuts through marketing fog with contextual advertising
Published: February 17, 2017
Tire manufacturer Michelin is tapping AccuWeather for a highly targeted mobile campaign on the weather brand’s suite of products to promote its wiper blades during rainy forecasts.
Top 3 technologies revolutionizing ecommerce
Published: February 17, 2017
By Daniel Surmacz

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

Coach, Simon make bold move for attention with virtual runway creation
Published: February 16, 2017
Accessories manufacturer Coach is bringing its fashion show to fans who did not get to attend its NYFW runway, available on social media and at Simon Mall locations, with a virtual reality experience it believes is better than the real thing.
Device detection 2.0: Are marketers getting the full picture?
Published: February 16, 2017
By James Roswell

Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

Golden age of Fitbit is ending, marketers need to adapt
Published: February 15, 2017
Fitness wearable manufacturer Fitbit is planning to lay off 6 percent of its staff after a dramatically disappointing holiday quarter, while the Apple Watch saw its best sales quarter, meaning marketers who cater to wearables need to adjust their strategies.
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