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Tag: mobile marketing


Total Results: 13714

   Displaying: 1 - 10

IHeartRadio bids for on-demand music leadership, holds on to live radio
Published: December 2, 2016
IHeartMedia’s iHeartRadio is going after Spotify, Apple Music and other music streaming services with its two new mobile products that allow users unlimited access to music, heating up the on-demand entertainment space.
20th Century Fox unleashes Assassin's Creed VR experience ahead of film's release
Published: December 2, 2016
With the release of the highly anticipated Assassin's Creed film just around the corner, 20th Century Fox teamed up with AMD and Alienware to produce an immersive VR experience to promote the film.
Tag Heuer takes flight alongside alpine adventurer in sponsored film
Published: December 2, 2016
Swiss watchmaker Tag Heuer is taking consumers to new heights by supporting a film with elevated ambitions.
Why in-store mobile payments are still struggling - Mobile Commerce Daily
Published: December 2, 2016
Mobile Commerce Daily today - Why in-store mobile payments are still struggling; El Pollo Loco debuts new mobile ordering app.
BMW interactive ads equip viewers with more information - Luxury Daily
Published: December 2, 2016
Luxury Daily today - BMW interactive ads equip viewers with more information; 55pc of affluents deem luxury prices unjustified by product value.
Why social media and user-generated content are set to dominate email and Web
Published: December 2, 2016
By Kym Reynolds

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

What customers want from their mobile marketing experience
Published: December 2, 2016
By Dana Drissel

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

What does Netflix's download feature mean for competitors?
Published: December 1, 2016
Streaming-media company Netflix has finally answered a major request from consumers by now allowing users to download content instead of only streaming, which could have the potential to dramatically shift the programming consumption space even further.
Condom brands go head to head on World AIDS Day
Published: December 1, 2016
Condom manufacturers Durex and Ansell are being prompted by World Aids Day to share interactive social campaigns, but both are taking drastically different approaches with the former taking emojis into its own hands and the latter sharing donations.
PayPal's new app turns attention to business-specific mobile needs - Mobile Commerce Daily
Published: December 1, 2016
Mobile Commerce Daily today - PayPal's new app turns attention to business-specific mobile needs; Online, mobile sales outpaced traditional retail this Black Friday: report.
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