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Tag: mobile marketing

Total Results: 11203

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Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales
Published: May 22, 2015
In answer to the question of whether mobile advertising is effective at driving sales, Kellogg Co. gives a resounding “Yes,” with the analysis of a recent campaign showing that mobile delivered more than three dollars in incremental sales for every dollar invested.
Facebook gets Fox News’ vote for key role in GOP debate
Published: May 22, 2015
Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.
Ball Park beefs up Memorial Day marketing with SMS, Twitter advice hotline
Published: May 22, 2015
Ball Park is one of several brands tapping the upcoming Memorial Day weekend and consumers' love of hot dogs to make a connection on mobile, leveraging a Finest Franks Hotline where users may call, text and Tweet for advice on hot dog grilling topics, as well as a social media contest to win a year’s supply of frankfurters.
BBVA Compass hopes to net new clients via basketball game app
Published: May 22, 2015
Bank BBVA Compass launched a basketball-themed mobile gaming application aimed at spurring social media engagement to drive brand awareness and build client relationships.
We The Economy taps into mobile's potential for massive reach
Published: May 22, 2015
Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety.
Mobile Minutes: Twitter's revenue tactics; Connected cars study; Playboy's safe-for-work app; LG's leather phone
Published: May 22, 2015
Today in mobile marketing - How Twitter plans to make more money, in five not-so-easy steps; Not so fast: connected cars could cause data traffic jams; Playboy launching mobile app – sans the models; LG's G4 smartphone: What you need to know.
Target gets personal on Periscope to tease Eddie Borgo collaboration - Mobile Commerce Daily
Published: May 22, 2015
Mobile Commerce Daily today - Target gets personal on Periscope to tease Eddie Borgo collaboration; Amazon Prime sparks delivery app competition with local store add-ons.
What do Gmail and Tinder have in common?
Published: May 22, 2015
By Brad van der Woerd

We live in a visual world where a picture is worth a thousand words and text is often overlooked. That is why I expected Gmail’s Grid View to take off. To my surprise, only a year after the online giant began testing its Pinterest-like email view, Gmail has reverted to traditional subject lines without images.

Duracell recharges successful mobile sticker strategy for the summer
Published: May 21, 2015
Duracell’s Bunny, a symbol of endurance for the battery maker, will receive a workout this summer as part of a social media branded sticker campaign that comes on the heels of a similar successful outreach last year.
Ford teams up with Lyft to drive breast cancer awareness
Published: May 21, 2015
Ford Motor Company is teaming up with ride-sharing mobile application Lyft and online platform Meal Train to offer supportive services and resources for consumers living with breast cancer while also leveraging a mobile-optimized Web site featuring a Spotify playlist and postcard mailing option, proving that partnerships with mobile-first brands can enhance charitable campaigns.
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