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Tag: mobile marketing

Total Results: 13433

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Starbucks continues pumpkin spice latte personification with separate Messenger bot
Published: August 31, 2016
Starbucks is cementing the pumpkin spice latte’s status as a beloved beverage and social media caricature by rolling out a separate PSL Facebook Messenger chatbot, which enables users to interact with the drink by taking a quiz and discussing fall-themed topics.
Honest Tea’s influencer-driven sweepstakes uncaps 15.6pc uptick in social followers
Published: August 31, 2016
The Coca-Cola Company’s Honest Tea brand recently captured a 15.6 percent increase in followers across its Facebook, Instagram and Twitter channels after rolling out a summer sweepstakes that leveraged the popularity of several social influencers and bloggers.
Trolli taps interactive mobile ads for 14.9pc secondary engagement
Published: August 31, 2016
Ferrara Candy Company’s Trolli brand recently saw a 213 percent higher engagement rate than industry average on mobile for a cross-channel campaign that played with interactive elements to make a bigger impact.
Mobile Minutes: Twitter's video ads; Apple's EU tax ruling; Google and PayPal; Amazon's Sonos partnership
Published: August 31, 2016
Today in mobile marketing - Twitter expands video ad program; Apple’s $14.5 billion EU tax ruling: What you need to know; Google is winning the fight for PayPal's business; Sonos bringing voice control to its speakers with Amazon partnership.
Visa, Uber see symbiotic benefits with localized rewards - Mobile Commerce Daily
Published: August 31, 2016
Mobile Commerce Daily today - Visa, Uber see symbiotic benefits with localized rewards; Groupon, Jet.com usher in Ibotta’s cash-back options for in-app shopping.
To shrink or not to shrink: Responsive vs. adaptive mobile design
Published: August 31, 2016
By Scott Anderson

A recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May 2010. More importantly, 40.6 percent of buyers consult multiple channels — from Web sites and traditional catalogs to smartphones, tablets and stores — before buying big-ticket home retail items.

Lord & Taylor, Anthropologie revitalize customer service via Instagram’s contact button
Published: August 30, 2016
Lord & Taylor and Anthropologie are two of the retailers seeking to piggyback on the popularity of resolving customer service issues on social media by leveraging Instagram’s new contact button, which enables users to visit a brand’s bio and contact a representative directly via email, text or phone call.
LG kickstarts fitness enthusiasts' interest with mobile video tips
Published: August 30, 2016
LG Electronics is blending celebrity endorsements, fitness content and YouTube tutorials to show off its new upgraded washer in a four-part video series that demonstrates how consumers can use the product to quickly clean their active wear.
Petfinder's hope to go viral leans on donation promise
Published: August 30, 2016
Petfinder is focusing on the heart of its organization by celebrating an anniversary with a social media campaign that plays on Internet dating, prompting users to share photos with pets that owners met on its database.
McDonald’s targets non-app users with sports-themed text-to-win sweepstakes - Mobile Commerce Daily
Published: August 30, 2016
Mobile Commerce Daily today - McDonald’s targets non-app users with sports-themed text-to-win sweepstakes; Sephora uncaps omnichannel expansion with new bricks-and-mortar connected boutique.
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