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Tag: mobile marketing

Total Results: 12455

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Tommy Hilfiger modernizes NYFW check-in with Apple Watch fast pass
Published: February 11, 2016
Tommy Hilfiger is streamlining the experience at its New York Fashion Week runway show, allowing tech-forward attendees to skip the line via an integration with Apple Watch that further melds mobile with fashion.
Target tweets personalized messages, showing appreciation for loyal customers
Published: February 11, 2016
Target is showing its appreciation for loyal followers by getting ultra personal on Twitter with individual love notes, an attention-grabbing campaign capitalizing on the pull of creativity.
Twitter to invest heavily in Periscope to capitalize on social video trend
Published: February 11, 2016
With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.
Cinnabon swirls up selfie contest before Better Call Saul premiere
Published: February 11, 2016
Cinnabon and AMC Networks are promoting the second season premiere of the Better Call Saul drama series by inviting consumers to visit a Cinnabon location and snap a selfie with a life-sized cardboard cutout of the main character for a chance to win a prize.
Mobile Minutes: Replacing the iPhone; App spending; IBM’s AI group; Facebook simplifies video captioning
Published: February 11, 2016
Today in mobile marketing – Here's what will replace the iPhone, says Apple analyst Gene Munster; Cheap smartphones to propel app spending past $100B; Stephen Pratt, head of IBM’s new artificial-intelligence group, leaves; Facebook adds easy captioning to video ads in latest push for TV dollars.
Kmart, Sears embrace mobile’s exclusivity with inventory scanning, sales alerts - Mobile Commerce Daily
Published: February 11, 2016
Mobile Commerce Daily today - Kmart, Sears embrace mobile’s exclusivity with inventory scanning, sales alerts; MasterCard supports mobile lending, password-free authentication startups for next-gen innovations.
Data rules Echo, Siri and Google Now
Published: February 11, 2016
By Gary Schwartz

This past week, the media happily announced that Echo was "all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

Mobile advertising to get more creative to target shoppers
Published: February 11, 2016
By Ramgopal Vidyanand

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads
Published: February 10, 2016
Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.
20th Century Fox makes mass Twitter appeal, bypassing targeted approach
Published: February 10, 2016
Film studio 20th Century Fox is among the first marketers to test run a new video ad offering from Twitter that promises broad reach by guaranteeing advertisers the top ad slot in timelines for 24 hours.
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