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Tag: mobile marketing


Total Results: 13114

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Stella Artois ferments seasonal promotion strategy with interactive digital videos
Published: June 24, 2016
Anheuser-Busch's Stella Artois brand is fizzing up product awareness with a season-long campaign that enables OpenTable users to receive special surprises upon booking reservations at participating restaurants and introduces a series of digital videos that allows viewers to share and buy featured items.
Urban Decay's Snapchat filter mimics capabilities of augmented reality app
Published: June 24, 2016
Makeup brand Urban Decay is bringing beauty product augmented reality experiences into the mainstream by giving Snapchat users a preview of its try-on application through a special lens filter that shows what different lipstick shades would look like on someone's face.
Hong Kong Airlines upgrades mobile ads with 360-degree virtual cabin walkthroughs
Published: June 24, 2016
Hong Kong Airlines is flying in a new type of mobile ad format to promote upgraded flight seats via 360-degree videos enabling viewers to walk through a business class cabin and picture themselves experiencing premium travel.
Mobile World Congress headed for US, reflecting growth of mega events
Published: June 24, 2016
Two of the mobile industry’s largest trade associations, GSMA and CTIA, are pooling their resources to create a new large-scale conference highlighting the United States mobile industry and its impact around the world.
Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands
Published: June 24, 2016
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Amazon makes it harder for retailers to ride Prime Day’s coattails - Mobile Commerce Daily
Published: June 24, 2016
Mobile Commerce Daily today - Amazon makes it harder for retailers to ride Prime Day’s coattails; Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app.
Former MMA execs launch The Connected Marketer
Published: June 24, 2016
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.
Cannes Lions: Building the Under Armour brand
Published: June 24, 2016
By Dan Hodges

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

Macy’s creates mobile interactive audience experience for July 4 fireworks
Published: June 23, 2016
Macy’s will introduce a new mobile activation for its annual fireworks display on July 4, enabling attendees to sync their phones to the explosions in the sky.
AT&T exec: Big data enables customer-first predictive strategies for omnichannel
Published: June 23, 2016
NEW YORK – An AT&T executive at Forrester’s CXNYC 2016 said that the company is heavily focused on mining big data as it thinks about targeting multi-device users and ways to predict and be proactive with customers.

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