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Tag: mobile marketing

Total Results: 13783

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Mobile has disrupted media, created opportunities, say Time, Gannett execs
Published: January 20, 2017
In the modern mobile world, consumers’ media attention span has become even more fragmented than ever, but that provides an opportunity for smart media companies and marketers, according to a panel of media publishers.
Out-of-home media in 2017: Embracing the seismic shift towards audience
Published: January 20, 2017
By Mike Gamaroff

There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.

Coffee Bean exec: Mobile can help mid-size retailers compete with big ones
Published: January 19, 2017
Eight months ago, The Coffee Bean and Tea Leaf had only the bare minimum of a mobile presence, but thanks to a concerted effort the brand is making a mobile a central part of its customer experience to compete with bigger coffee brands.
5 tips for managing complex mobile marketing assets
Published: January 19, 2017
By Eric Barroca

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

Mobile Minutes: Google's smartwatches; Snapchat IPO; Windows testing team; Zuckerburg takes the stand
Published: January 18, 2017
Today in mobile marketing - Google's upcoming smartwatches will borrow Apple's 'digital crown;' There's only one Snap IPO Story — its founders; Joining the Windows testing team; Mark Zuckerberg takes the stand in $2 billion lawsuit claiming Oculus theft.
Maserati seeks to set consumers free to do what they want - Luxury Daily
Published: January 18, 2017
Luxury Daily today - Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.
The expanded power of context: M.A.D.E.
Published: January 18, 2017
By Yoram (Jerry) Wind and Catharine Findiesen Hays

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

Staples' interpretation of trending topic kills on social media
Published: January 17, 2017
Office supply retailer Staples is employing a strategy indicative of user behavior that stands out regarding a topic that social media was aflutter with over the weekend, Friday’s eerie holiday.
OneUnited Bank launches video series on financial literacy for black communities
Published: January 17, 2017
OneUnited Bank and the African American Film Critics Association are teaming up for a new social media video campaign aimed at encouraging financial literacy among the black community in America.
7 tips for mcommerce email success
Published: January 17, 2017
By Tushar Patel

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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