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Tag: mobile marketing

Total Results: 13621

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USA Today doubles down on VR, risking big on weekly content
Published: October 21, 2016
USA Today is the latest to adopt virtual reality for editorial content, but is doing so in a big way by investing in a weekly news show presented entirely in VR.
Marketing to the Smartphonista: A new generation of digital buyers
Published: October 21, 2016
By Harris Bernstein

These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.

Messaging will be preferred mobile channel in the future, says Snaps exec
Published: October 20, 2016
NEW YORK – As messaging platforms continue to explode in popularity, they will become the new preferred channel for consumer-to-consumer and consumer-to-brand mobile interaction, said an executive from Snaps.
Man on the Street: Retailers leap to mobile-first as sales increase
Published: October 20, 2016
PALM SPRINGS, CA – Executives at the Mobile Shopping Summit 2016 revealed that retailers are investing more in mobile-first strategies after conversion rates on mobile on increasing.
Mobile Minutes: Email's rough year; Google and CBS deal; apps for dating; T-Mobile fined $48M
Published: October 20, 2016
Today in mobile marketing – Whoever wins the White House, this year’s big loser is email; Google signs up CBS for Internet TV service: sources; These apps are perfecting the art of getting you to pay for dates; T-Mobile to pay $48M for misleading unlimited data plan.
4 bases to cover on mobile surveys
Published: October 20, 2016
By Ray Beharry

A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”

Staples focuses on positive experiences to build a loyal following
Published: October 19, 2016
PALM SPRINGS, CA – A Staples executive at the Mobile Shopping Summit 2016 explained how the office supply chain is able to keep up positive brand sentiment by making sure its prices are the most competitive through artificial intelligence.
Red Robin modernizes marketing tactics while celebrating tradition of the hamburger
Published: October 19, 2016
Red Robin is updating its marketing strategies by refocusing its latest “Let’s Burger” campaign away from broadcast and towards digital and mobile.
Urgency for luxury brands to adopt mobile clienteling
Published: October 19, 2016
By Kevin Nix

If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.

The North Face debuts social and mobile video campaign targeting urban consumers
Published: October 18, 2016
The North Face is bridging the gap between online and offline marketing by celebrating the opening of its new flagship location in New York with dedicated social and mobile video content, targeting urban consumers who have a higher level of mobile usage.
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