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Tag: mobile marketing

Total Results: 10565

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For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift
Published: January 26, 2015
Volkswagen’s and other automakers’ decisions to skip expensive Super Bowl XLIX television ads point to how mobile marketing is seen as a more effective way to micro-target and harvest data from a consumer who is likely to engage with a brand.
IHeartRadio rocks 60M users by blending live, digital events
Published: January 26, 2015
IHeartRadio’s surpassing 60 million registered users points to how the digital music and live streaming radio service is listening to mobile-empowered users, seamlessly integrating live and digital events to build brand engagement.
I Love New York app boasts concierge functions, location-based alerts
Published: January 26, 2015
The Empire State Development's Division of Tourism is enhancing visitors’ experiences with its free I Love New York mobile application, which offers concierge functions and location-based alerts for popular destinations.
Dolce Hotels rivals Hyatt with guest-centric SMS platform
Published: January 26, 2015
Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.
Mobile Minutes: Apple's iOS 8 crisis; Tumblr's advertising plan; Kik versus Snapchat; SkyMall files for Chapter 11
Published: January 26, 2015
Today in mobile marketing - Apple's iOS 8 crisis continues with controversial new bug; Tumblr taps its community to work with advertisers; How Kik plans to steal Snapchat's teen hearts; In-flight retailer SkyMall files for Chapter 11 bankruptcy protection.
How mobile helped Starbucks boost foot traffic by 2pc - Mobile Commerce Daily
Published: January 26, 2015
Mobile Commerce Daily today - How mobile helped Starbucks boost foot traffic by 2pc; Last-minute booking apps will need to evolve to survive.
7 areas for retailers to pay attention in year of cautious optimism
Published: January 26, 2015
By Pat Dermody

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting
Published: January 23, 2015
Retailers, florists and other brands will be guilty more than ever this year of ruining lovers’ Valentine’s Day surprises with retargeted ads, as mobile networks’ push for customer sign-in across all devices boosts the aggregation of personal information.
Pepsi drops the ball in Super Bowl ads on USA Today app
Published: January 23, 2015
PepsiCo, no stranger to mobile advertising, is at it again with banner ads on USA Today's mobile application to build hype for the upcoming Super Bowl XLIX halftime show featuring Katy Perry.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
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