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Tag: mobile marketing

Total Results: 10099

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Mobile games captivate brands as real-time optimization opportunities grow
Published: October 22, 2014
As playing games on mobile becomes a broadly shared activity, more brands are embracing its value in engaging consumers.
Michelin leverages YouTube to teach young drivers about tire safety
Published: October 22, 2014
A Michelin campaign that leverages YouTube videos to teach teens how to check tire pressure and tread depth while providing preventive vehicle maintenance information will grab the target audience by engaging them in a channel to which they can relate.
Universal promotes thriller Ouija with photo competition on PicCollage
Published: October 22, 2014
Universal Pictures is integrating its upcoming thriller Ouija with mobile application PicCollage to engage users in a photo-collage competition while driving awareness for the film.
Moms’ mobile-first attitudes to health an unmet need: report
Published: October 22, 2014
While 19 percent of moms already have a fitness tracker, up 36 percent from 2013, and 80 percent are interested in a device, the majority find the current options for tracking their families' health and fitness on their smartphones too time consuming, according to a new report from BabyCenter.
Montreal Gazette redesign reflects mobile’s role in changing news consumption
Published: October 22, 2014
The launch of a redesigned Montreal Gazette that features fully differentiated products across print, Web, tablet and smartphone to better engage with consumers on mobile attempts to redefine the way news is produced, presented, consumed and monetized.
Mobile Minutes: Tinder adds premium service; Verizon revenue rises; Baidu uses AI for ads; smarthome danger alerts
Published: October 22, 2014
Today in mobile marketing - Tinder swipes right to revenue, will add premium service in November; Verizon posts higher revenue, falls short of profit estimates; The ‘Chinese Google’ is making big bucks using AI to target ads; New Leeo smart night light alerts cellphones to danger.
Target scares up Halloween sales with Instagram treats - Mobile Commerce Daily
Published: October 22, 2014
Mobile Commerce Daily - Target scares up Halloween sales with Instagram treats; Local restaurants streamline pay-at-the-table with Apple Pay.
IKEA builds second-screen campaign for real-time dialogue about mealtime
Published: October 21, 2014
IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert the brand into the conversation about mealtime.
Mobile ad revenues jump 76pc as everyday use grows: IAB
Published: October 21, 2014
Marketers’ spend on mobile advertising reached $5.3 billion in the first half of 2014, up from $3 billion during the same period a year ago, according to a new report from the Interactive Advertising Bureau.
Apple’s strong 4Q sales point to embrace of broader market
Published: October 21, 2014
Apple’s strong fiscal fourth-quarter sales, paced by its iPhones and Mac computers, support views that the technology company is starting to be more broad-based.