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Tag: mobile marketing

Total Results: 10785

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Marketers miss out with mobile radio ads lacking call to action
Published: March 5, 2015
Marketers are missing an opportunity to connect with an historic majority of Americans who now tune in to Internet radio news, sports talk and music services via mobile, by failing to serve ads that contain a clear call to action.
Flat app use means tighter competition for attention, higher ad prices: report

Published: March 5, 2015
The use of applications has remained relatively steady even as the number and variety of apps continues to expand and smartphone adoption grows, according to a new report from Parks Associates.
South by Southwest’s big beacon play emphasizes meaningful networking
Published: March 5, 2015
South by Southwest’s mobile application is taking beacon technology to a new level by leveraging more than 1,000 Gimbal proximity beacons with Apple iBeacon technology to deliver hyper-local networking opportunities for attendees at the set of conferences and festivals.
The Knot goes mobile-first for secure future with millennials
Published: March 5, 2015
Leading wedding resource The Knot has relaunched its service with a mobile-first perspective, a recognition of the fact that smartphones and tablets now account for more than 50 percent of the brand’s traffic.
Ticketmaster spotlights digital as mobile visitors outnumber desktop
Published: March 5, 2015
Ticketmaster’s focus shift to ticket management on mobile has paid off, as the brand saw more visitors to its mobile site than desktop in 2014’s fourth quarter, suggesting that mobile tickets have considerable traction behind them.
Mobile Minutes: Samsung Pay launches; Facebook mimics MoPub; Virgin Mobile's data rollover; Pebble Time on Kickstarter
Published: March 5, 2015
Today in mobile marketing - Samsung Pay launches at GSMA Mobile World Congress in Barcelona; Facebook is said to be working on competitor to Twitter’s MoPub; Virgin Mobile diffuses bill shock with Data Rollover; Pebble Time most funded Kickstarter ever.
Sephora shapes mobile personalization with tailored, step-by-step experience - Mobile Commerce Daily
Published: March 5, 2015
Mobile Commerce Daily today - Sephora shapes mobile personalization with tailored, step-by-step experience; MasterCard and Kiip ramp up personal experiences via Priceless Surprises app.
What the future of mobile data has in store
Published: March 5, 2015
By Ashwin Nayak

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

Google’s wireless strategy has potential to be global carrier-agnostic service
Published: March 4, 2015
Google’s intention to offer wireless talk and data plans on a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to provide higher-priced marketing services.
Nissan’s potent mobile pitch mixes native ads, geo-location and customization
Published: March 4, 2015
Nissan is driving customized, local car-shopping experiences via a native ad on Huffington Post that makes it easy for readers to build their desired vehicle configuration and get a quote from a nearby dealer.
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