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Tag: mobile marketing

Total Results: 9672

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Applebee’s consistent, interactive video experience across screens drives sales lift
Published: July 24, 2014
A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort.
Facebook’s mobile app install ad business faces growing competition
Published: July 24, 2014
While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter - the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.
United Healthcare’s Health4Me app extends to general consumer base, furthers appeal
Published: July 24, 2014
Health insurance provider United Healthcare’s mobile application Health4Me has been extended to all consumers following months of limited access for customers insured by United Healthcare.
Discotech’s, Golf Mobile’s lock screen mobile ads deliver response
Published: July 24, 2014
Nightlife mobile application Discotech and mobile game Golf Mobile by World Golf Tournament Media have reached out to smartphone users through lock screen mobile ads centered on timely events, prompting users to return back to these apps for offers and rewards.

Mobile Minutes: Microsoft, mobile ad-spend, Verizon, responsive design
Published: July 24, 2014
Today in mobile marketing - Microsoft’s profits slide on mobile, but its cloud flourishes; Mobile-ad spending leaps, but trails user growth;
Verizon launching smart rewards loyalty program; 12 tips for better responsive design.
Aeropostale teases AeroNow rebranding with social, text campaigns - Mobile Commerce Daily
Published: July 24, 2014
Mobile Commerce Daily today - Aeropostale teases AeroNow rebranding with social, text campaigns; Will retailer rejection put out Amazon Wallet’s fire?
When to use push notifications versus SMS messaging
Published: July 24, 2014
By Sean Gera

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

Michelob Ultra turns up volume on mobile music with dedicated player
Published: July 23, 2014
While numerous brands have wised up to the synergistic relationship between music and mobile, Anheuser-Busch brand Michelob Ultra is taking its efforts to the next level with branded, city-specific playlists accessible via a dedicated mobile Web player application.
Lionsgate’s Divergent app for Comcast users to extend life of film
Published: July 23, 2014
Broadcasting and cable company Comcast and entertainment corporation Lionsgate initiated a partnership to build mobile applications for Lionsgate films, offering bonus clips and features for Comcast customers purchasing movies through Xfinity On Demand.
Mobile Minutes: Yahoo, smartphones unleash potential, Glu Mobile, Snapchat
Published: July 23, 2014
Today in mobile marketing - Yahoo buys Flurry to jump-start mobile business; How smartphones have unleashed humanity’s creative potential; Why Glu Mobile (GLUU) stock hit a one-year high foday; Snapchat wants trademarks for mobile payments.
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