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Tag: mobile marketing

Total Results: 12975

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Mountain Dew scales up VR content strategy with Shazam, dedicated hub
Published: May 26, 2016
PepsiCo’s Mountain Dew is scaling up its virtual reality content strategy with a new campaign on Shazam, YouTube 360, Facebook 360 and a dedicated hub, for an immersive experience showcasing two limited-edition flavors and encouraging viewers to vote for their favorite.
Mobile messages lack real-time context, causing 90pc to opt out: Forrester
Published: May 26, 2016
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
Shutterstock exec: Reverse image search on mobile increases international outreach
Published: May 26, 2016
NEW YORK – A Shutterstock executive at Mobile Moments NYC revealed how the newest feature within its iOS application, reverse image search, has resulted in a greater percentage of searches coming from non-English speakers, thanks to the tool’s strictly visual nature.
How Business Insider leverages the convergence of social, mobile storytelling
Published: May 26, 2016
NEW YORK – A Business Insider executive at Mobile Moments NYC discussed the publication’s focus on digital storytelling, which prioritizes serving content to on-the-go readers quickly, a strategy that has resulted in 60 percent of its traffic stemming from smartphones and tablet devices.
Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival
Published: May 26, 2016
Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard.
Sephora boosts in-store services with mobile booking capability - Mobile Commerce Daily
Published: May 26, 2016
Mobile Commerce Daily today - Sephora boosts in-store services with mobile booking capability; Shopkick builds bigger offline-online bridge with video, receipt scanning.
Optimizing video advertising in a mobile world
Published: May 26, 2016
By Bertrand Quesada

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

Kraft Heinz ups commitment to mobile shopper marketing following initial success
Published: May 25, 2016
Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior.
PetSmart unleashes round-the-clock veterinary support via pet wellness app
Published: May 25, 2016
In a reflection of the rapidly expanding telehealth sector, PetSmart is rolling out a new mobile application allowing users to instantly connect with a veterinarian regarding their pets’ health issues, receive answers to first aid questions and locate nearby clinics in case of emergency.
Hyatt unlocks mobile-enabled amenities via in-room streaming
Published: May 25, 2016
The Hyatt Regency San Francisco is showering consumers with a wider array of mobile offerings by enabling guests to stream subscription-based content from their smartphones to in-room televisions, showcasing how hotel marketers can offer more entertainment options for personal devices.
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