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Tag: mobile marketing

Total Results: 11554

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Express recruits Snapchat to drive job applications among millennials
Published: July 31, 2015
Express tapped photo-sharing application Snapchat to demonstrate a day in the life of a corporate intern and drive job applications among millennials, a move that could become more popular among other retailers.
Sluggish mobile content engagement an opportunity for marketers: report
Published: July 31, 2015
While half of online traffic related to content consumption comes from mobile, the engagement rate on smartphones is only 33 percent compared to 47 percent on desktop, according to a new report from BrightEdge.
Lilly Pulitzer sweetens summer sales with fan-shot videos on social
Published: July 31, 2015
Specialty retailer In the Pink is tapping Lilly Pulitzer fans to shoot 21-second videos showcasing the resortwear brand’s latest prints and post them on Twitter and Facebook for a chance to win a shopping spree as well as a participatory discount.
Mobile Minutes: YouTube stars; Samsung’s smartphone demand; Uber’s financial play; Line targets Asia
Published: July 31, 2015
Today in mobile marketing – YouTube stars go on tour betting social media can sell tickets; Samsung misjudged demand for its flagship smartphone; Uber launches car leasing unit, makes entry into financial services; Messaging app Line CEO: Asia is main battlefield.
Target turns college-bound shoppers’ smartphones into virtual interior designer - Mobile Commerce Daily
Published: July 31, 2015
Mobile Commerce Daily today - Target turns college-bound shoppers’ smartphones into virtual interior designer; Mobile POS to quadruple reach as it grows beyond micro merchants: report.
How mobile payments will help us become more mobile
Published: July 31, 2015
By Michael Wilson

Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.

Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Victoria’s Secret unhooks new line with Angel-stamped Instagram, Snapchat takeovers
Published: July 30, 2015
Victoria’s Secret is celebrating the release of the new Body by Victoria bra and simultaneously promoting a new roster of Angel ambassadors by handing over the brand's Instagram and Snapchat accounts to four models as they capture their globetrotting experiences.
Baltimore Ravens’ emoji keyboard sees 53K downloads in first weekend
Published: July 30, 2015
Recognizing that emojis can be a fun way for mobile-savvy sports enthusiasts to express team spirit, the Baltimore Ravens recently launched a customized, team-branded keyboard, complete with a Ravens helmet and Ray Lewis’ jersey, that was quickly embraced by fans.
Mobile Minutes: T-Mobile grows; Windows 10; Yelp struggles; SMBs embrace mobile
Published: July 30, 2015
Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There's an app for that.
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