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Tag: mobile marketing


Total Results: 10393

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62pc of businesses still treat mobile as a new technology: Forrester
Published: December 17, 2014
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
Dodge increases brand awareness 37pc via retargeted mobile ads
Published: December 17, 2014
American automobile brand Dodge leveraged mobile in a bid to entice a new generation of Dodge Dart consumers by using retargeted video advertisements that resulted in higher brand awareness and click-throughs to its Web site.
NBC 4 New York brings video to subway riders as first Wi-Fi advertiser
Published: December 17, 2014
NBC 4 New York, the NBC television network’s flagship station, is the first brand to advertise on the New York subway’s Wi-Fi platform, beaming video clips to connected consumers in tunnels beneath the Big Apple.
Minnesota Timberwolves drive fan engagement with new mobile app
Published: December 17, 2014
The Minnesota Timberwolves are attempting to drive fan engagement and reward loyal consumers with exclusive content and live game coverage via the team's revamped mobile application.
Mobile Minutes: Foursquare's iPad app; Yelp for business owners; Amazon Fire adds HBO Go app; Quiz app improves health
Published: December 17, 2014
Today in mobile marketing - Foursquare launches app for iPad; Yelp’s new mobile app lets merchants reply to ranting customers on the go; Amazon Fire TV adds HBO Go app; An app that improves your health by quizzing you.
Apple Pay’s growth increases pressure on retailers to jump on board - Mobile Commerce Daily
Published: December 17, 2014
Mobile Commerce Daily today - Apple Pay’s growth increases pressure on retailers to jump on board; Lacoste seeks conversion in Snapchat campaign.
5 marketing requirements for luxury customer engagement in 2015
Published: December 17, 2014
By Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

Audio vs. beacons: Which is better at driving in-store engagements?
Published: December 16, 2014
Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
Royal British Columbia Museum leverages beacons to enhance visitor experience
Published: December 16, 2014
The Royal British Columbia Museum’s leveraging of beacons is enhancing the museum experience for visitors by letting them access information hotspots with additional text, images, audio and video.
Marketers urged to more deftly tap consumer emotions on mobile: study
Published: December 16, 2014
Emotions have the capacity to influence how people use mobile devices and applications, raising implications for marketers, according to a study by RealityMine Analytics.
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