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Tag: mobile marketing


Total Results: 9681

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How to target Gen Z, the new consumer on the block, via mobile
Published: July 28, 2014
Their attention spans are getting shorter, they think in 4D, they communicate with symbols and images and their reliance on mobile devices has left them with a lack of situational awareness; this is Generation Z, a group of digital natives who should not be ignored despite their youth.
Skol reinvents musical connections via location-based social app
Published: July 28, 2014
Brazilian beer brand Skol is using mobile technology to tag a song to locations on a map for a shareable experience that defines places with music.
Push notifications do not win over millennials: report
Published: July 28, 2014
A new report from Voxburner into young people and their attitudes and behaviors when it comes to mobile application usage reveals that 67 percent of millennial users find ads the biggest turn-off.
Mobile Minutes: FTC, emoji, Baidu, universal shopping cart
Published: July 28, 2014
Today in mobile marketing - FTC commissioner warns on mobile health-data gathering; This iPhone app lets you turn any photo into an emoji; Baidu's revenue, profit increase on mobile strength; At long last, a universal shopping cart for the Web.
3 quotes that guide my mobile and cross-channel strategy
Published: July 28, 2014
By Melinda Krueger

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

Wet Seal fires up text messaging with rich media to better engage teens
Published: July 25, 2014
Wet Seal is elevating its mobile messaging strategy with rich media, including images, video and social links, to meet the increasingly sophisticated mobile needs of its target audience.
Fox News’ mobile traffic increases 20pc since optimization move
Published: July 25, 2014
Fox News revamped its mobile Web site to an adaptive system mere months ago and has already seen a 20 percent increase in viewership.
Mobile Minutes: Tablets, foursquare, Facebook messaging, Bubblenews
Published: July 25, 2014
Today in mobile marketing - Is the curtain falling on tablets?;
Foursquare reveals a new logo and previews its overhauled discovery app; Mark Zuckerberg doesn't want to monetize messaging yet. Here's what he's missing; Get paid for posts? Social networking’s new twist.
Visa bolsters tokenization to calm security concerns around mobile payments - Mobile Commerce Daily
Published: July 25, 2014
Mobile Commerce Daily today - Visa bolsters tokenization to calm security concerns around mobile payments; Orbitz removes friction from mobile booking with new Amazon Fire phone app.
Applebee’s consistent, interactive video experience across screens drives sales lift
Published: July 24, 2014
A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort.
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