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Tag: mobile marketing

Total Results: 11697

   Displaying: 1 - 10

Dove, Budweiser join Instagram users to commemorate upgrade
Published: August 31, 2015
Unilever’s Dove, Budweiser and a slew of other brands are celebrating with Instagram users over its recent update, demonstrating the importance of playing into content that consumers are excited about and humanizing marketers.
Chiquita Bananas unpeels 50pc return rate with Minions mobile campaign
Published: August 31, 2015
Chiquita Bananas’ recent campaign with Universal Pictures’ Minions film resulted in a 50 percent return rate to the image recognition-enabled content, as well as a 10 percent uptick in subscriptions to the brand’s mobile-optimized newsletter.
Disney, The CW let fans clip and share content with Clippit update
Published: August 31, 2015
The CW, Disney, Telemundo and Syfy are among several networks who's content is available for fans to clip and share via the new update of the application Clippit.
Zegna pushes shopping as sport in fall/winter campaign
Published: August 31, 2015
Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.
Mobile Minutes: Siri's Apple event tips; Pentagon's wearable tech; Lenovo's mobile overhaul; Back-to-school apps
Published: August 31, 2015
Today in mobile marketing - Apple’s Siri will give you hints about the upcoming iPhone event; Pentagon teams up with Apple, Boeing to develop wearable tech; Lenovo overhauls mobile unit around Motorola; Best apps for fighting back-to-school burnout.
Why 40pc of independent retailers will not provide contactless payment - Mobile Commerce Daily
Published: August 31, 2015
Mobile Commerce Daily today - Why 40pc of independent retailers will not provide contactless payment; Macy’s Fashion Week microsite could hamper sales without better optimization.
Why cinema is the heart of advertising – with mobile at its core
Published: August 31, 2015
By Joe Evea

Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

How Express could introduce two-way Snapchat marketing to retailers
Published: August 28, 2015
Express’ use of its public Snapchat account to foster two-way communication between the brand and its loyal fans could soon bring other millennial-friendly retailers to the fray, especially once they discover the potential for receiving customer feedback on new styles.
Harley-Davidson brings Periscope on the road, revealing 2016 lineup
Published: August 28, 2015
Motorcycle manufacturer Harley-Davidson took fans on a ride around the world via Periscope in a unique spin on live streaming product unveils, manifesting the app’s potential in obtaining special brand-consumer relationships.
Marc Fisher contributes to scholarship, connecting with women through social media
Published: August 28, 2015
Footwear manufacturer Marc Fisher is rolling out another recurrent women’s empowerment campaign, but donating funds dependent on social media results in an effort to influence consumers to engage with the brand.
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