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Tag: mobile marketing

Total Results: 10116

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Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Published: October 24, 2014
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.
Google Inbox will spur more efficient, personal targeting of email campaigns
Published: October 24, 2014
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
Marriott engages job seekers with #PictureYourselfHere social campaign
Published: October 24, 2014
Marriott International is hoping to entice and engage job seekers with its #PictureYourselfHere social campaign, designed to offer insights into current associates' experiences working at Marriott locations around the world.
GPS, Apple Pay, iAds: Retailers' future solution in mobile marketing?
Published: October 24, 2014
Given the buzz around Apple Pay, Apple could decide to integrate iAds with the payment solution to help them catch on with merchants.
Humane Society finds text-to-give, social are a perfect match
Published: October 24, 2014
WASHINGTON – The Humane Society mobile communications manager speaking at the Mobile Giving Forum talked about the important role that social media is playing in the nonprofit’s mobile giving program.
MyFitnessPal leverages recipes to augment food-tracking app
Published: October 24, 2014
MyFitnessPal is adding a recipe log function to its food-tracking and calorie-counting mobile application to streamline how it helps users build customized meals.
Mobile Minutes: Twitter seeks secondary audience; Chinese iPhone prices soar; GrubHub revenue jumps; Halloween apps rise
Published: October 24, 2014
Today in mobile marketing - Twitter's new path to ubiquity: Becoming part of every app; Sticker shock doesn't stop the Chinese from buying iPhones; GrubHub revenue jumps as more customers order food online; Don’t be afraid of these Halloween-themed apps.
Sam’s Club traveling deeper into mobile with app rollout - Mobile Commerce Daily
Published: October 24, 2014
Mobile Commerce Daily today - Sam’s Club traveling deeper into mobile with app rollout; Local merchants receive free beacons to boost Perka loyalty program.
5 things to avoid in mobile commerce this holiday season
Published: October 24, 2014
By Wilson Kerr

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

Contextual content insures SMS’ ongoing role in mobile marketing toolbox
Published: October 23, 2014
Brands have been reaching out to consumers via text for more than a decade, but the same types of messages that delivered results then are not going to work today.