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Tag: mobile marketing

Total Results: 13248

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Mobile marketing in review: Investing in second chances
Published: July 23, 2016
With few marketers rating their mobile experiences as excellent, many hope to get it right the second time. Watch this video for the full analysis.
Branded, sponsored content are working in early efforts to evade ad-blocking
Published: July 22, 2016
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Nature Valley feeds Facebook engagement via sentimental video
Published: July 22, 2016
General Mills’ Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.
Amex blends Snapchat, rewards, in-app push for engaging festival experience
Published: July 22, 2016
American Express is sponsoring the new Panorama Music Festival and providing an experience within the event's mobile application and on Snapchat that merges content with rewards in an effort to appeal to music fans.
Mobile Minutes: EBay raises forecast; Spotify debuts programmatic buying; Amazon eyes banking; Tinder chats up groups
Published: July 22, 2016
Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.
Why September is the best month for acquiring mobile customers - Mobile Commerce Daily
Published: July 22, 2016
Mobile Commerce Daily today - Why September is the best month for acquiring mobile customers; Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise.
SI Play app ushers in modern management for youth sports
Published: July 22, 2016
Time Inc.’s Sports Illustrated Play wants to be parents' go-to source for all their youth sports needs with a new application featuring chat, schedule management, player cards, scorekeeping, maps and photos.

Can subscription services help CPG marketers find mobile success?
Published: July 21, 2016
With Procter & Gamble launching a subscription service for Tide Pods and Unilever acquiring Dollar Shave Club for $1 billion, consumer packaged goods brands are looking for ways to combine mobile’s dual expertise in brand building and direct sales.
Trolli brings quirkiness to Messenger chatbot with giveaways, quizzes
Published: July 21, 2016
Ferrara Candy Company’s Trolli brand is translating its brand quirkiness for a chatbot on Facebook Messenger that offers a range of activities in chat form, including giveaways and several surprises meant to appeal to young users.
Old Navy partners with AwesomenessTV as social influencers extend reach
Published: July 21, 2016
Old Navy is leveraging AwesomenessTV’s social influencers to prompt followers on social media to share what is special about their squad, showing off the growing importance of tapping content creators with large followings.
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