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Tag: mobile marketing

Total Results: 10140

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Facebook’s mobile ad prowess may be matched only by Google
Published: October 29, 2014
Facebook’s growing ability to monetize on mobile is transforming it into a generator of mobile advertising revenue with a prowess that may only be matched by Google.
Q&A: How Polaroid’s Fotobars help frame brand’s mobile-age makeover
Published: October 29, 2014
Polaroid is expanding its Fotobar mobile print shops concept as an explosion of images on smartphones and tablets offer the latest route to a makeover for the iconic photography brand.
Planet Fitness builds up members’ health achievements via mobile site
Published: October 29, 2014
Planet Fitness is leveraging members’ stories of health and fitness accomplishments on a mobile Web site to encourage even more achievement while driving brand engagement.
Charlotte Russe leverages mobile for employee hiring and training
Published: October 29, 2014
Charlotte Russe, a major mall retailer, has announced it will begin using the cloud-based PeopleMatter Platform for streamlined hiring and training techniques for employees on mobile devices.
Ad spend on Facebook, Twitter grows 233pc year-over-year: report
Published: October 29, 2014
With advertisers maintaining a significant focus on targeting the millennial demographic, Facebook’s and Twitter’s cost-per-thousand-impressions pricing trends increased to $4.90 in the third quarter of 2014.
Shazam bumps up news tab for increased engagement
Published: October 29, 2014
Shazam’s most recent application update showcases efforts to keep users coming back for music news and trends, strengthening its presence in the world of music on mobile.
Mobile Minutes: YouTube subscriptions; AT&T sued by FTC; T-Mobile results; Apple CEO
Published: October 29, 2014
Today in mobile marketer - YouTube considering paid subscriptions; AT&T sued by FTC for allegedly lying about mobile speeds; T-Mobile posts record subscriber growth but losses bigger than expected; Apple CEO fires back as retailers block Pay.
Taco Bell fires up mobile ordering with customization, marketing blitz - Mobile Commerce Daily
Published: October 29, 2014
Mobile Commerce Daily today - Taco Bell fires up mobile ordering with customization, marketing blitz; McDonald’s doubles down on NFC with both Softcard and Apple Pay.
Why the banner is dead on mobile
Published: October 29, 2014
By Kunal Gupta

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

Twitter's developer push to boost reach has mixed reception
Published: October 28, 2014
Twitter is betting on a new push to curry favor among application developers to help broaden its appeal, particularly among mobile users, with components of the program already reaching more than 1 billion iOS and Android users.