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Tag: mobile marketing

Total Results: 13857

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Napean sells Mobile Marketer publication, retains events business
Published: March 17, 2017
Napean LLC has sold its Mobile Marketer and Mobile Commerce Daily publications, but retained the events business comprising conferences, webinars, podcasts and awards, founder Mickey Alam Khan announced today.
Implementing Facebook Analytics for Apps into a retailer’s mobile app strategy
Published: March 17, 2017
By Marc Biel

Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.

WePay integrates Apple Pay, Android Pay into mobile Web shopping - Mobile Commerce Daily
Published: March 17, 2017
Mobile Commerce Daily today - WePay integrates Apple Pay, Android Pay into mobile Web shopping; Advance Auto Parts supports tours with mobile activations, driving rewards signups.
How mobile point-of-sale goes beyond checkout
Published: March 17, 2017
By Josh Goodwin

Mobile POS solutions can prevent losing a sale by providing endless-aisle capability.

Factors reshaping the mobile app economy
Published: March 17, 2017
By Robert Wildner

Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.

TV + mobile = millennial engagement
Published: March 17, 2017
By Kevin O'Reilly

There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.

Only one thing matters in mobile Web versus mobile app debate
Published: March 17, 2017
By Jennifer Wong

You do not offer an engagement ring on a first date, and you do not ask a potential customer for a commitment on the first interaction. And yes, an app is a commitment.

5 stats from Criteo’s latest state of cross-device commerce report
Published: March 16, 2017
By Eric Stein

Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.

Careful what data you ask for
Published: March 16, 2017
By Max Thorpe

There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.

DKNY weaves social platforms together for eye-turning video campaign
Published: March 15, 2017
Apparel and accessories brand Donna Karan New York is ushering in its new campaign with social integrations, a wow factor and an actress/model to garner extra attention.
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