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Tag: mobile marketing

Total Results: 9930

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Quaker taste tests augmented reality to drive cross-channel engagement
Published: September 20, 2014
Quaker Oats Company is tapping Blipparís augmented reality capabilities to drive online engagement among its customers.
Mobile ad measurement begins to evolve beyond click-through rates
Published: September 19, 2014
The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions served and click-through rates.
Top brands optimize apps with iOS 8's widgets, push notifications
Published: September 19, 2014
Tilt, Realtor.com, the Wall Street Journal and the Associated Press are a few of many leading brands to integrate enhanced features, faster loading pages, widget tools and more in-depth push notifications following Apple's release of iOS 8.
Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best
Published: September 19, 2014
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year.
New York Times taps latest technology for mobile recipes app
Published: September 19, 2014
The New York Timesí new NYTCooking mobile application and Web site delivers recipes from the Timesí archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and content.
Speedo's new swimming app serves as a training partner
Published: September 19, 2014
Speedo has introduced its new interactive fitness application for iPhone, Speedo Fit, designed to help swimming enthusiasts set and reach fitness goals.
Mobile Minutes: Yelp settles suit; Bango, Amazon win app deal; Apple hires Chinese data manager; Visa vs. Apple Pay
Published: September 19, 2014
Today in mobile marketing - Yelp settles U.S. suit over collecting data on children; Bango and Amazon win German mobile app deal; Apple hiring manager to handle China government data requests; As Apple Pay hits, Visa signals hopes to be mobile payment player.
Lesser-known social networks offer holiday marketing opportunities for retailers - Mobile Commerce Daily
Published: September 19, 2014
Mobile Commerce Daily today - Lesser-known social networks offer holiday marketing opportunities for retailers; Tesco tests mobile payment service for easier grocery shopping.
Mobile meets mobile: Why smartphone-savvy brands are hitting the road
Published: September 18, 2014
The trend toward big-name brands, even some upscale ones, placing their logo on a truck and driving around the country to engage with consumers is being driven as much by the high cost of real estate as by mobile-enabled consumers who can follow a truck via social media.
Disney partners with Kohlís to drive launch of photo-contest app
Published: September 18, 2014
Department store chain Kohlís and media corporation Disney are relying on mobile in their collaboration to host a singing contest in preparation for a holiday commercial to be aired during the American Music Awards broadcast.
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