Tag: mobile marketing mobile

Total Results: 9

Staples, Digital Millennium Copyright Act, NPD: News briefs

Published: August 24, 2011

News briefs: 60pc use tablets while on vacation: Staples; Court ruling paves the way for music locker services; Android leads in Q2 smartphone sales: NPD.

Sotheby’s International Realty relies on rich-media ads to push exclusive properties

Published: February 7, 2011

Sotheby’s International Realty is running rich-media ads within the New York Times iPad application to push its property listings.

DSPs to cement prominent position in mobile advertising this year: DataXu exec

Published: February 1, 2011

After a long period of testing with WPP’s Group M, DataXu has announced the general availability of its DX mobile demand-side platform.

How to measure QR codes to determine customer behavior

Published: September 13, 2010

By John Foley

As QR codes gain traction in the United States and marketing departments embrace the technology in new campaigns, the need to measure their success becomes even more important.

Remy Martin mobile campaign attracts 1,200 SMS opt-ins

Published: November 4, 2009

Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.

Adobe Flash Player 10 is harbinger of mainstream mobile rich media

Published: October 9, 2009

By Eswar Priydarshan

The Adobe Flash Player 10.1 announcement is significant news for mobile advertising, since Flash is the de facto standard rich media and video delivery format.

Zipcar goes mobile to make life easier for customers

Published: October 6, 2009

Zipcar is letting customers find and reserve rental cars around the corner or across the globe in just a few taps via its new iPhone application.

Where's the organizational roadmap for mobile marketing?

Published: March 19, 2009

By Josh Herman

Who gets to own mobile within an organization? Especially in a company stretched thin? The CMO doesn't want another siloed Tower of Babel called mobile marketing.

Crisp Wireless inks deals with AdMob, Nokia

Published: September 8, 2008

Mobile site developer and manager Crisp Wireless Inc. has partnered with AdMob Inc. and Nokia Interactive Advertising in a new ad-networks alliance.