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Tag: mobile marketing


Total Results: 10277

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Beacons and Apple Pay deliver stepped-up shopping experience
Published: November 7, 2014
By Timothy Perfitt

With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.

Digital execs: Facebook not best platform to drive conversion, revenue
Published: November 6, 2014
NEW YORK – Digital executives at the ad:tech New York conference debated the pros and cons of both small and large brands using Facebook as a marketing platform before ultimately concluding that the social network’s lack of communication and pay-to-play standards are not beneficial for most companies.
Marketers’ scrutiny seen rising amid reports of Verizon, AT&T tracking
Published: November 6, 2014
Mobile marketers will fall under greater scrutiny from privacy advocates and regulators amid reports that Verizon and AT&T are tagging customers with unique codes that are visible to third parties.
Millennial behavior helps shape Condé Nast Entertainment’s mobile video strategy
Published: November 6, 2014
NEW YORK – Condé Nast Entertainment executives at the Mobile Women to Watch 2015 Summit said that insights into millennial behavior are helping to shape its overall marketing strategy due to this group's extensive use of mobile devices.
Video blogs, podcasts help marketers reach niche audiences on mobile
Published: November 6, 2014
NEW YORK – Video blogging and podcasting are experiencing rapid growth, with many consumers being reached via mobile, said a panel of podcasters and video bloggers at the ad:tech New York conference.
Mobile Minutes: OnePlus One smartphone; Southwest and Beats; tackling not-spots; German healthcare apps
Published: November 6, 2014
Today in mobile marketing - OnePlus One smartphone: Awesome, cheap, and nearly impossible to buy; How Southwest offers free Beats music without killing in-flight Wi-Fi; Britain wants mobile phone operators to tackle not-spots; For German healthcare apps, U.S. data rules are hard to swallow.
Urban Outfitters’ Free People relaunches mobile site to tackle declining results - Mobile Commerce Daily
Published: November 6, 2014
Mobile Commerce Daily today - Urban Outfitters’ Free People relaunches mobile site to tackle declining results; How eBay, Etsy, and Overstock.com win in social commerce: report.
Macy’s mobilizes letters to Santa via comprehensive Believe site
Published: November 5, 2014
Macy’s evolving mobile strategy for its annual holiday campaign Believe this year focuses on the mobile Web with a comprehensive site enabling users to write letters to Santa, participate in a Guinness World Records challenge, download content and purchase related merchandise.
Eli Lilly exec: Mobile supports effort to involve patients in their care
Published: November 5, 2014
NEW YORK – An Eli Lilly executive at the Mobile Women to Watch 2015 Summit said the company is empowering patients by making health information available through mobile, a significant achievement considering the regulatory constraints with which healthcare companies live.
Earth’s Best prioritizes transparency to reach millennial moms
Published: November 5, 2014
NEW YORK – Brand marketers must emphasize transparency and emotional relevance in campaigns and communications to win over well-educated, information-hungry millennial mothers, said executives with Hain Celestial Group, parent of Earth’s Best baby food and Celestial Seasonings tea, as well as agency Iced Media during a presentation at the Mobile Women to Watch 2015 Summit.
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