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Tag: mobile marketing


Total Results: 13567

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In mobile, marketers must put experience and expertise ahead of hard evidence
Published: September 12, 2016
By Chris Chang

The reason: We cannot yet track a linear relationship between action and result in mobile.

Glamour brings NYFW beauty looks to mobile via augmented reality
Published: September 9, 2016
Condé Nast’s Glamour is joining forces with the YouCam Makeup application to bring top beauty trends seen on the runway at New York Fashion Week to consumers’ smartphones, enabling them to virtually try on the featured products at home.
Why Hershey exec sees Uber as selling channel of the future
Published: September 9, 2016
The Hershey Company is reaping the benefits of a partnership with Uber that sold as many Kisses candy in Mexico over the course of eight hours as did Walmart Mexico during the same period.
E! News targets millennials, premieres first Snapchat exclusive show
Published: September 9, 2016
E! News, the entertainment news broadcast owned by NBCUniversal, debuted one of the first fully produced weekly shows made exclusively for Snapchat yesterday called The Rundown.

General Mills unveils Box Top collection app to encourage mobile fundraising
Published: September 9, 2016
General Mills’ popular Box Tops fundraising campaign is getting a mobile makeover this fall with the release of the new Box Tops Bonus application.

Mobile Minutes: VR film wins Emmy; Ted Baker taps voice search; Twitter’s NFL hashtag emojis; Apple's sales numbers
Published: September 9, 2016
Today in mobile marketing – Oculus virtual reality short film Henry wins an Emmy; Ted Baker partners with Google for first-ever fashion brand application of Google app's voice search; Twitter launches NFL hashtag emojis; Apple will not give first-weekend sales of iPhone 7.
Office Depot incentivizes distraction-free learning with student-geared mobile rewards - Mobile Commerce Daily
Published: September 9, 2016
Mobile Commerce Daily today - Office Depot incentivizes distraction-free learning with student-geared mobile rewards; Mobile preferred over print magazines for fashion inspiration, sales: report.
Dior employs skate culture for a more contemporary menswear image - Luxury Daily
Published: September 9, 2016
Luxury Daily today - Dior employs skate culture for a more contemporary menswear image; Marketing, not quality, new revenue driver for disrupted interior design biz.
5 ways to localize apps and build brand loyalty
Published: September 9, 2016
By Clint Poole

The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity.

Bud Light scores with mobile-driven game-day offers, engagements, prizes
Published: September 8, 2016
Bud Light kicks off a new mobile push today, enabling Denver Broncos fans to get a free beer on game day via the Ibotta application as well as access interactive content and win prizes using their phones at the team’s stadium.
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