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Tag: mobile marketing


Total Results: 10116

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Cabela’s segmented SMS program gains 6pc weekly
Published: October 8, 2014
LITCHFIELD PARK, AZ – A Cabela’s executive at the Mobile Shopping Summit 2014 said that segmentation has driven exponential growth of its SMS program, which sees 71 percent of sign-ups take place in store.
Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
Time Inc. fine-tunes mobile targeting with real-time social data
Published: October 8, 2014
LITCHFIELD PARK, AZ – A Time Inc. executive at the Mobile Shopping Summit 2014 talked about how the publisher uses third-party data and what is trending on social media for more targeted editorial and advertising experiences.
Domino’s Pizza serves virtual ordering assistant for mobile convenience
Published: October 8, 2014
Domino’s Pizza is serving up a more human approach to digital customer service and brand persona with its multi-functional personal virtual ordering assistant, Dom.
Google sets sights on messaging to shore up mobile role
Published: October 8, 2014
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
NY Times pushes engagement with NYT Now with offer of free access
Published: October 8, 2014
The New York Times, continuing to leverage its mobile properties to boost engagement with its content, is offering free unlimited access this week to NYT Now, a recently launched subscription product.
Mobile Minutes: Apple's kill-switch security; iBook to overtake Kindle; Vodafone invests in India; Sony markets to Japan
Published: October 8, 2014
Today in mobile marketing - New Apple tool checks iPhones for kill switch security; Apple's iBook prepares to overtake Kindle in war of the mobile readers; Vodafone invests $1 billion in India to drive data use; Post-Sony Vaio aims for Japan market niche.
Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences - Mobile Commerce Daily
Published: October 8, 2014
Mobile Commerce Daily today - Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences; Whole Foods exec: Mobile should not inhibit in-store experiences.
Cracking the mobile utility code: Lessons marketers can learn from my annual holiday
Published: October 8, 2014
By Vanessa Horwell

Every so often, I read an editorial or opinion piece that bemoans mobile technology’s takeover of our work-life “balance.” The popular belief is that smartphones are turning human beings into workaholics, 24/7 mobile addicts or both.

Top 10 mobile marketing campaigns of Q3
Published: October 7, 2014
Pillsbury’s Toaster Strudel, Grolsch beer and Mondelez’s Sour Patch Kids were among the brands in the third quarter that shone with their mobile marketing strategies, tapping enhanced targeting, greater interactivity and native experiences.