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Tag: mobile marketing

Total Results: 11069

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Target makes bold mobile statement to drive Lilly Pulitzer sales - Mobile Commerce Daily
Published: April 9, 2015
Mobile Commerce Daily today - Target makes bold mobile statement to drive Lilly Pulitzer sales; Mobile payments competition moves to OS as Microsoft eyes entry.
Mobile money flowing, it’s time to correct some mistakes
Published: April 9, 2015
By Jeff Hasen

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

Home Depot spruces up mobile native ads with deep linking
Published: April 9, 2015
As an unusually cold winter winds down, Home Depot is shrewdly using mobile to reach consumers’ whose minds are turning to home improvement projects with native ads while simultaneously experimenting with the effectiveness of deep links.
United Airlines set to leverage data to fly past rivals on mobile
Published: April 8, 2015
United Airlines’ relentless focus on satisfying customers on mobile has positioned it to leverage data to stand out in an industry struggling to catch up with the hotel sector and traditional retailers after years of severe cost-cutting, Mobile Marketer's analysis shows.
Budweiser cooks up burgers-and-beer competition with mobile-optimized site
Published: April 8, 2015
Budweiser is introducing consumers to its new national competition, the Bud and Burgers Championship, by leveraging a partnership with culinary expert David Chang and inviting users to nominate their favorite burgers by uploading a photo or video onto Budweiser’s mobile-optimized site to showcase why it is best paired with the brand’s beer.
Mad Men incites branded content blitz on social media
Published: April 8, 2015
With the sign-off nearing for popular AMC drama Mad Men, brands such as Petco, MasterCard and Mixxtail are getting in on the excitement with themed GIFs on social media.
Skintimate’s music video hits right notes for Pitch Perfect 2 tie-in
Published: April 8, 2015
Energizer Personal Care brands Schick and Skintimate get a leg up on mobile in a new integrated tie-in with Universal Pictures’ Pitch Perfect 2 that is focused on leg care routines and includes a music video, a mobile-optimized Web site and native ads on the Huffington Post mobile news feed.
Brands positioned to see sunny days via weather app ads: study
Published: April 8, 2015
Brands of all stripes will benefit from advertising on weather-related mobile applications, especially those offering related products and services or utility-based functionality, as mobile becomes a critical source of news and weather for consumers, according to research from Millennial Media.
Mobile Minutes: Samsung's profits; App for commuters; Apple Watch tour videos; Mobile cloud and businesses
Published: April 8, 2015
Today in mobile marketing - Samsung profit beats estimates with demand rising for its chips and displays; Early Uber architect launches carpooling app Ride; Apple clocks in with new Apple Watch guided tour videos; What mobile cloud means for your business.
Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge - Mobile Commerce Daily
Published: April 8, 2015
Mobile Commerce Daily - Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge; Shopkick expands beacon in-store marketing with white label solution.
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