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Tag: mobile marketing


Total Results: 12440

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HSN’s loyal customers spend more when engaged on multiple platforms - Mobile Commerce Daily
Published: January 21, 2016
Mobile Commerce Daily today - HSN’s loyal customers spend more when engaged on multiple platforms; Overstock.com taps one-hand ergonomics to update checkout.
9 tips for designing smart watch apps
Published: January 21, 2016
By Will Hacker

Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.

Will WhatsApp become a primary conduit between businesses, consumers?
Published: January 20, 2016
The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands.
Rite Aid exec: Quick app technology, data offer predictive capabilities
Published: January 20, 2016
NEW YORK – A Rite Aid executive at the NRF 105th Annual Convention & Expo affirmed that leveraging quick application technology to bolster internal business analysts’ and pharmacy technicians’ data insights is a smart strategy.
Alex and Ani builds customer data prowess via ereceipts
Published: January 20, 2016
NEW YORK – An Alex and Ani executive at the NRF 105th Annual Convention & Expo stressed the importance of leveraging the data offered by mobile to create a better connection to the consumer, as exhibited by the retailer gaining insight from ereceipts.
GameStop exec: Magic number of push notifications is two per visit
Published: January 20, 2016
NEW YORK – A GameStop executive at the NRF 105th Annual Convention & Expo explained how the retailer values sensors versus GPS technology for in-store activations and limits outreach to two notifications for a more relevant experience with fewer service availability issues.
Mobile Minutes: Amazon launches Dash; GM acquires Sidecar; Twitter's latest glitch; Facebook combats extremist posts
Published: January 20, 2016
Today in mobile marketing - Printer, washer automatically order from Amazon; GM buys Sidecar's assets as it preps its own ride-hailing service; Twitter service interrupted again for some mobile and Web users; Facebook launches new initiative against online extremism and hate speech.
Macy’s exec: Mobile shopping behavior evolves to embrace purchasing - Mobile Commerce Daily
Published: January 20, 2016
Mobile Commerce Daily today - Macy’s exec: Mobile shopping behavior evolves to embrace purchasing; Belk’s beacon-powered push notifications yield higher customer engagement.
Android’s great untapped marketing potential
Published: January 20, 2016
By Ramgopal Vidyanand

Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.

Why mobile in-store winners zero in on more than sales
Published: January 19, 2016
Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance shopping experiences with features such as product reviews, item recommendations and in-store layout maps.
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