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Tag: mobile marketing

Total Results: 13816

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How retail apps can improve user engagement and retention
Published: December 9, 2016
By Joyce Solano

Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.

Google's updated app embodies more proactive version of search
Published: December 8, 2016
Google has updated its flagship mobile application to focus less on cold searches and function more as a curated feed of what users might be interested in, presenting an interesting opportunity of which marketers can take advantage.
When millennials’ interest is high – and satisfaction is low
Published: December 8, 2016
By John Ford and Sara Mihan

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

Ford's clever blind spot ad explores potential of vertical mobile video
Published: December 7, 2016
Ford is using the unique aspects of mobile video with a new campaign that promotes its blind spot awareness technology with an interactive video ad designed specifically for mobile.
3 tips to tackle mobile for marketing and retail
Published: December 7, 2016
By Michael Korsunsky

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

Clorox 360-video use incorporates innovative Donate Now button
Published: December 6, 2016
The Clorox Company is leveraging 360-video as an immersive tactic to instill the importance of its Safe Water Project, airing on Huffington Post’s digital channels to appeal to a receptive audience.
Reach the unreachable with browser push notifications and emails
Published: December 6, 2016
By Shiju Mathew

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

3 ways an app can drive in-store traffic
Published: December 6, 2016
By Katie Jansen

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

Nokia attempts a comeback, but is the mobile landscape too crowded?
Published: December 5, 2016
Nokia, a formerly dominant brand that has fallen behind other manufacturers, is attempting to make a comeback to the world of smartphones though it may encounter walls in the form of Apple and Samsung.
H&M sees 5pc of monthly engagement driven from Wes Anderson ad
Published: December 5, 2016
H&M's recent high profile video ad created by Oscar-nominated director Wes Anderson prompted an engagement boost in holiday shopping for the fast-fashion brand, driving 18,000 tweets and a 95 percent positive reaction from shoppers.
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