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Tag: mobile marketing


Total Results: 11704

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Reebok sees correlation between interactive media and sales
Published: August 13, 2015
BOSTON – A Reebok executive at eTail East 2015 talked up interactive experiences as the right path for engaging consumers via mobile and digital, with the brand currently implementing a variety of experiences along these lines.
Scannable print ads make resurgence as mobile users eschew QR codes
Published: August 13, 2015
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
Facebook’s news app more significant for marketers than audience network expansion
Published: August 13, 2015
Facebook already dominates social advertising, but the network is not resting on its laurels and continues to try to deliver compelling new reasons for marketers to invest, including with new formats for its mobile ad network and by testing a breaking news app that could give Twitter a run for its money.
Lancôme touts endless possibilities using Paris as a backdrop
Published: August 13, 2015
French beauty brand Lancôme is showing that there are infinite possibilities when using its latest eyeshadow palette, Auda[city] in Paris.
Mobile Minutes: Macy’s vs. Amazon; MCX tests begin; Facebook in India; App tackles conference calls
Published: August 13, 2015
Today in mobile marketing – Will omnichannel keep Macy's ahead of Amazon?; Retailers to begin public tests of MCX mobile payment app but face hurdles; Facebook struggles to sell advertising in India; Messaging app declares war on crappy conference calls.
The Limited shifts majority of technology focus to mobile - Mobile Commerce Daily
Published: August 13, 2015
Mobile Commerce Daily today - The Limited shifts majority of technology focus to mobile; Wyndham leverages mobile to bridge customer journey gap.
Q2 2015 mobile site performance benchmark report
Published: August 13, 2015
The fourth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
How wearables hold potential for consumers and brands
Published: August 13, 2015
By Philippe Benitez

IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.

Under Armour expands mobile fitness aspirations with NBA Fit app
Published: August 12, 2015
Under Armour is partnering with the National Basketball Association to develop a mobile-first experience that will connect fans and athletes while inspiring them to be more active and healthy.
Puma unlaces fitness tracking app to complement social media blitz
Published: August 12, 2015
Puma is incorporating a strong mobile element into its second Forever Faster campaign by updating a running application for fitness enthusiasts as well as a mobile-optimized microsite featuring inspirational videos from famous athletes.
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