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Tag: mobile marketing


Total Results: 13781

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Dressing up the ecommerce experience for beauty enthusiasts
Published: November 23, 2016
By Garrett Eastham

Ecommerce is becoming a major force in the beauty industry, representing 6 percent to 8 percent of total sales with steady growth projected, according to A.T. Kearney.

A cautionary in-app mobile advertising tale for Thanksgiving
Published: November 23, 2016
By Dale Carr

To keep holiday gatherings peaceful and happy, there is a rule in my house: we do not discuss politics.

Luxury retailers get in on Black Friday as consumers plan to spend more - Luxury Daily
Published: November 22, 2016
Luxury Daily today - Luxury retailers get in on Black Friday as consumers plan to spend more; Women, Asia Pacific will lead luxury apparel market to $60.7B value by 2024.
How to attract millennials this holiday season with L.A.T.T.E.
Published: November 22, 2016
By Pat Griffin

Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.

3 tips to get a share of the millennial wallet this holiday season
Published: November 22, 2016
By Krishna Subramanian

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

Atlanta Hawks and Lime-A-Rita partner for female-focused sports campaigns
Published: November 21, 2016
The Atlanta Hawks and Lime-A-Rita are partnering up for a new Hawks-inspired clothing line that will be promoted through a social media campaign.
Pokémon Go and the future of mixed reality
Published: November 21, 2016
By Jan Guardian

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

Last minute: 3 in-app marketing strategies before Black Friday
Published: November 18, 2016
By Polly Alluf

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

The Black Friday opportunity for ecommerce
Published: November 18, 2016
By Abbas Haider Ali

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

BP, Pandora inject social into gas-buying process with the Personality Pump
Published: November 17, 2016
BP, the British oil and gas company, is bringing a bit of personality to the fill-up process by unveiling smart gas pumps that let customers connect to social media while they buy gas.
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