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Tag: mobile marketing

Total Results: 9282

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Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

With mobile role in question, Facebook turns sights towards virtual reality
Published: March 27, 2014
Facebook is riding high in mobile right now but the company’s $2 billion acquisition of Oculus VR this week suggests it recognizes some fundamental challenges in driving further growth.

New York Times doubles down on mobile with dedicated editors, native ads
Published: March 27, 2014
In a reflection of how mobile is transforming news gathering, consumption and monetization, The New York Times will soon launch its first mobile product with its own dedicated editorial staff and bring native ads to mobile for the first time.

Honda digital campaign racks up 70pc of traffic from mobile
Published: March 27, 2014
SAN FRANCISCO — Executives from Honda and Quantasy at the ad:tech San Francisco 2014 conference discussed the importance of both paid and earned media in creating compelling mobile campaigns, with an emphasis on the latter.
Mobile Minutes: BlackBerry, King, HTC, USC
Published: March 27, 2014
Today in mobile marketing - BlackBerry gets U.S. government clearance for email software; King IPO: Will Candy crash?; HTC hopes the new HTC One is the chosen one; USC is planning a course in Glass journalism.
Babies “R” Us builds omnichannel prowess with print-to-Web mobile app - Mobile Commerce Daily
Published: March 27, 2014
Mobile Commerce Daily today - Babies “R” Us builds omnichannel prowess with print-to-Web mobile app; Clorox Co. exec: Hone in on hyper-targeted segments for mobile success.
Mobile is not TV’s handmaiden – and nor is it the second screen
Published: March 27, 2014
By Josh Rinsky

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

Top 10 mobile social initiatives of Q1
Published: March 26, 2014
Brands and retailers including Procter & Gamble, Sephora and Trader Joe’s leveraged mobile and social in unique ways during the first quarter of 2014 for brand-building and driving commerce.
Papa John’s touts mobile in TV commercial as digital hits 45pc of revenue
Published: March 26, 2014
Papa John’s new television ad is the latest example of pizza chains’ bullish ambitions to win the mobile ordering space.
Kik offers engaging outlets for connecting with teens
Published: March 26, 2014
Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.
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