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Tag: mobile marketing


Total Results: 10902

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R&B singer Trey Songz fast-tracks a Slow Motion promotion
Published: March 11, 2015
R&B singer Trey Songz is promoting his latest single, Slow Motion, with a storytelling mobile application that encourages fans to turn the song into the soundtrack for a self-produced video in a slow-moving bit of fun.
Buffalo Wild Wings leverages social to drive March Madness conversations
Published: March 11, 2015
Buffalo Wild Wings is tapping the natural affinity between social and major sports events to drive customer engagement in a campaign that brands the casual dining chain as the official hangout of the NCAA March Madness college basketball tournament.
Mobile Minutes: Google promotes mobile future; Apple Watch's apps; Twitter's Chinese foothold; Chelsea FC app
Published: March 11, 2015
Today in mobile marketing - Google prepares algorithm change; website owners must migrate to mobile; Apple Watch success will hinge on apps; Twitter opens Hong Kong office, gains China foothold; Chelsea FC partners with mobile app centered around soccer conversations.
Starbucks craves double shot of mobile ordering with expansion - Mobile Commerce Daily
Published: March 11, 2015
Mobile Commerce Daily today - Starbucks craves double shot of mobile ordering with expansion; Apple Watch may face uphill trek in driving mobile commerce.
Apple Watch: Marketers must raise game in battle for wrist
Published: March 10, 2015
Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.
The New York Times forays into storytelling reporting via Instagram
Published: March 10, 2015
The New York Times is the latest media publisher to foray into storytelling reporting and photojournalism on social media by unveiling its primary account on Instagram, suggesting that image-based stories may resonate most positively with mobile device users.
Just 20 pc of retail consumers want location divulged: survey
Published: March 10, 2015
Marketers’ need to offer consumers a more personal retail experience is challenged by just 20 percent of shoppers wanting retailers to know their current location, according to a new Accenture survey.
Jack Rogers markets flash sale through Instagram
Published: March 10, 2015
Women’s shoe designer Jack Rogers is now holding flash sales through its Instagram account and mobile-optimized Web site.
Mobile Minutes: Apple watch charging box; Snapchat's collaboration; Apple Pay and fraud; Stadium parking mobile payments
Published: March 10, 2015
Today in mobile marketing - Gold Apple watch will include premium leather charging box; Snapchat management holds talks with Saudi's Prince Alwaleed; Thieves use stolen credit cards on Apple Pay – report; New mobile software allows fans to digitally pay for stadium parking.
7-Eleven stirs up beverage purchases with new in-app loyalty platform - Mobile Commerce Daily
Published: March 10, 2015
Mobile Commerce Daily today - 7-Eleven stirs up beverage purchases with new in-app loyalty platform; Toronto Star’s ending mobile subscriptions signals decline of paid model.
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