Tag: mobile marketing

Total Results: 6152

Inviting opinion pieces on mobile marketing

Published: May 4, 2012

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

Why you need to buy or sell mobile advertising to get your next job

Published: May 4, 2012

By
Parag Vaish

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

Marketers unprepared for mobile’s growing dominance in email

Published: May 3, 2012

Email opens on smartphones and tablets grew by 82.4 percent in the past year and such mobile devices are on track to become the dominant email platform by the end of the year, according to a new report from Return Path.

App developers mobilize around privacy issues

Published: May 3, 2012

App developers are beginning to mobilize around privacy issues with the hope that they can take meaningful action and preclude the need for regulations which might hamper future growth.

Dairy Queen, Kraft celebrate milestone via location-based mobile campaign

Published: May 3, 2012

Dairy Queen has partnered with Kraft to roll out a mobile location-based and social media-driven contest that helps celebrate Oreo’s 100th birthday.

Land O’Lakes exec: Mobile connects Web and real-world data

Published: May 3, 2012

NEW YORK – A Land O’Lakes executive at Aberdeen Group’s Retail and Consumer Markets Summit said that the company is looking at ways to integrate mobile into its brands to help connect pieces of Web and real-life data.

Mcommerce sales momentum continues post-holidays: IBM

Published: May 3, 2012

Mobile commerce sales doubled in the past year, reaching 13.3 percent of online sales during the first quarter, according to a new report from IBM.

Eliminating the speed delays with mobile Web shopping

Published: May 3, 2012

By
Michael Darnaud

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.

White Castle solidifies push into mobile with incentivized loyalty program

Published: May 2, 2012

Fast food chain White Castle has launched a new loyalty program that features a mobile Web application and lets consumers earn rewards including free sliders.

Popeyes marries mobile and social for new interactive digital campaign

Published: May 2, 2012

Fast food chain Popeyes is promoting its new Mood Wing initiative and using mobile and social elements to help drive awareness.