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Tag: mobile marketing

Total Results: 13634

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Driving the customer-engagement flywheel with mobile
Published: September 26, 2016
By Peter McLachlan

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

Luxury online purchase experience only reaching half of potential - Luxury Daily
Published: September 24, 2016
Luxury Daily today - Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.
Announcing Mobile FirstLook 2017 New York Jan. 18
Published: September 23, 2016
Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.
Mondelez spreads branded content across music streaming with iHeartMedia partnership
Published: September 23, 2016
Mondelez International is capitalizing on the growing popularity of music streaming platforms with a new multi-year collaboration with iHeartMedia, designed to strategically place its Nabisco brands’ content across the service’s social and digital channels.
Cheetos unpacks Halloween-themed social contest on mobile-optimized art hub
Published: September 23, 2016
Frito-Lay’s Cheetos brand is joining the Halloween spirit by inviting consumers to purchase its Bag of Bones products, create ghoulish combinations with the monster-themed shapes and upload their art to a mobile-optimized exhibit site for a chance to win prizes.
Mobile Minutes: Instagram's advertiser base; HTC's headphone jack; Facebook's measurement tools; Amazon's photo prints
Published: September 23, 2016
Today in mobile marketing - Instagram more than doubles advertiser base in six months; It looks like another flagship phone is going to ditch the headphone jack; Facebook reveals new measurement tools and ad options for retailers; Amazon offers cheap photo prints to Prime members.
Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons - Mobile Commerce Daily
Published: September 23, 2016
Mobile Commerce Daily today - Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons; Macy’s partnership with cosmetic service app combines beautification with at-home shopping.
Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go
Published: September 23, 2016
By Joel Citron

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

Marriott highlights modernized room designs via mobile-supported art installation
Published: September 22, 2016
Marriott Hotels is inviting New York residents to visit an installation featuring an inverted replica of a guest room, snap photos of themselves in the simulation and upload the images to social media via the #MGravityRoom hashtag.
Time Inc. unrolls virtual reality platform, highlighting media’s shifting focus
Published: September 22, 2016
Time Inc. rolled out Life VR, its new virtual reality application, this week, enabling readers to access storytelling on a more interactive medium and showcasing the growing technology-first mindset that publishers are quickly adopting.
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