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Tag: mobile marketing

Total Results: 9313

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What FTCís Cole Haan ruling means for marketersí Pinterest contests
Published: April 3, 2014
A recent ruling against Cole Haan from the Federal Trade Commission puts marketers on notice that pinned content on Pinterest featuring a brandís product and generated via a contest must be clearly marked as a product endorsement.

How mobile boosts Sudafedís community-building for sinus sufferers
Published: April 3, 2014
Decongestant brand Sudafed is focused on building a social community for sinus sufferers, with mobile playing a key role in driving engagements for consumers with the brand and with others who share similar concerns.

Expedia loads app with recommended content to bolster retention
Published: April 3, 2014
Expediaís new application feature that recommends travel-related content is the latest example of the lengths that brands are willing to go in upping app retention and engagement.
Publishers test audio ads to open new mobile revenue streams
Published: April 3, 2014
National Public Radio and Tribune Co. are betting on audio ads to monetize their applications as mobile becomes the primary platform for news consumption.
Tesco pivots iBeacon focus towards customer service. Will others follow? - Mobile Commerce Daily
Published: April 3, 2014
Mobile Commerce Daily today - Tesco pivots iBeacon focus towards customer service. Will others follow?; Yogen Fruz treats customers with new mobile payment option.
Mobile marketingís evolution to mobility
Published: April 3, 2014
By Jay Henderson

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Yearís resolutions within six months. But marketers must keep one resolution: Stop using the phrase, ďmobile marketing.Ē

Zatarainís is first CPG brand to leverage beacons in-store
Published: April 2, 2014
McCormick & Co.ís Zatarainís claims to be the first consumer packaged goods brand leveraging beacon technology to engage directly with shoppers while they are inside a retail location.

Comedy Central debuts first fully-programmed mobile app
Published: April 2, 2014
Viacom-owned Comedy Central is unveiling its first application that makes its programming mobile, with Corona and Unilever supporting the launch.
Mobile search spend to hit $17B by 2018: study
Published: April 2, 2014
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
Twitter Cards are a growing new opportunity for mobile marketers
Published: April 2, 2014
Cards for photos, application installs, products and other categories have been introduced by Twitter over the past year, giving marketers a way to more deeply engage mobile consumers with added information and interactivity.

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