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Tag: mobile marketing

Total Results: 11226

   Displaying: 91 - 100

Toyota creates Special Olympics mobile hub and warms consumers hearts
Published: May 9, 2015
Toyota has developed a mobile-focused digital hub and campaign for the Special Olympics, for which the brand is a sponsor, in an attempt to touch consumers' hearts and create an authentic brand impression.
Coca-Cola uncaps mobile to reach mothers via interactive video, free call
Published: May 8, 2015
In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video
One in four app users discovers an app through search: Google
Published: May 8, 2015
A Google study has found that mobile search is a growing method for app discovery, suggesting app downloads will increase as mobile search surges.
Marketers face Sept. 1 deadline on DAA mobile ad guidelines
Published: May 8, 2015
Brands and companies that use data across sites or mobile applications for interest-based advertising must comply with Digital Advertising Alliance principles by Sept. 1, as the DAA ramps up its push to provide consumers with transparency and choice regarding ads and data collection.
Mobile Minutes: Nintendo's mobile gaming profit; Google's wireless takeover; Apple Watch connections; Smart credit cards
Published: May 8, 2015
Today in mobile marketing - Nintendo sees profit doubling, helped by smartphone game entry; Not to be stopped, Google takes on the wireless world; Lonely Apple Watch owners find strangers with a heart on Reddit; My weekend confusing people with a futuristic credit card.
Toys R Us translates inspiration into sales via mobile visual search - Mobile Commerce Daily
Published: May 8, 2015
Mobile Commerce Daily today - Toys R Us translates inspiration into sales via mobile visual search; IPhone biggest driver by far of in-store mobile payments: report.
5 reasons why traditional mail-in rebates are broken
Published: May 8, 2015
By David Hargreaves

It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want immediate gratification and live on their mobile phones.

Poltergeist is coming after you with live event on Periscope
Published: May 7, 2015
Twentieth Century Fox and Metro-Goldwyn-Mayer Pictures are rolling out a second unique social media marketing tactic today for their collaboration on the Poltergeist remake, this time with Twitter’s new live streaming service Periscope, as they look to leverage millennials' interest in fear-inducing content, personalized material and social media.
Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Published: May 7, 2015
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
Guess merges mobile ads, selfies to drive virtual sunglass trial
Published: May 7, 2015
Guess is helping consumers explore its line of sunglasses on mobile via a new advertisement that asks users to snap a selfie and virtually try on different styles tailored to specific face shapes.
Please  click here to register now!