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Tag: mobile marketing

Total Results: 12113

   Displaying: 91 - 100

Nissan pairs college football with facial recognition for face paint fun
Published: November 9, 2015
Nissan is targeting college football enthusiasts with the DieHard Fan application, enabling users to superimpose face paint onto selfies while pairing a popular fan activity with face-scanning technology.
Coors Light’s Refresh-Men game sequel makes mobile debut
Published: November 9, 2015
Coors Light is following the success of its ad-based mini-game Coors Light Refresh-Men with a sequel that brings the fight to mobile users for the first time.
YouTube makes gains over Facebook, Twitter as social TV platform
Published: November 9, 2015
While Facebook has typically been the go-to social network for second-screen experiences during television viewing, YouTube is rapidly gaining steam as a top platform with which TV fans interact, according to a Ring Digital report.
Mobile Minutes: Ad blocking showdown; Facebook and music; Rufus Cuff; Alibaba buys Youku
Published: November 9, 2015
Today in mobile marketing – An ad blocker has taken out a punchy ad in the Financial Times to denounce the Internet advertising industry; Facebook, wanting users to tune in more, introduces Apple Music and Spotify sharing; Rufus Cuff is like a tablet on your wrist; Alibaba buys Youku in deal said to be valued at $4.8 billion.
Target’s Cartwheel 2.0 taps latest mobile best practices to drive conversions - Mobile Commerce Daily
Published: November 9, 2015
Mobile Commerce Daily today - Target’s Cartwheel 2.0 taps latest mobile best practices to drive conversions; Victoria’s Secret builds fashion show frenzy via Instagram-enabled coupon.
5 app marketing tips for the holidays
Published: November 9, 2015
By Claire Oliverson

Given the hectic holidays – and the reality that mobile now accounts for more than half of all digital spend – you are likely already in the midst of some important campaign planning.

Project Gravitas bridges mobile, print with message-in-a-box program
Published: November 7, 2015
Women’s apparel retailer Project Gravitas is bridging print and mobile by sharing positive messages created on the Vivoom application inside boxes delivered to customers.
How cross-linking could propel Facebook’s Notify to the top
Published: November 6, 2015
Reports that Facebook will launch a standalone news application called Notify next week is the latest in a long line of attempts by key players to get the scoop on mobile news.
Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe
Published: November 6, 2015
The mobile advertising strategy for Coca-Cola’s smartwater brand is looking up as it leverages the Huffington Post news feed to encourage viewers to swipe from the top down on their screens and find inspiration in the clouds.
Honest Beauty taps into video, social with app for first campaign
Published: November 6, 2015
Honest Beauty has launched its first brand campaign with a call-to-action push on social media, a new application, mobile video and user-generated images to gain the attention of millennial women.