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Tag: mobile marketing


Total Results: 744

   Displaying: 91 - 100

Virgin Mobile USA renting playlists for ringback mix
Published: August 19, 2008
LiveWire Mobile and Virgin Mobile USA have launched Ringback Playlist, letting the mobile virtual network operator's subscribers access pre-selected content channels of music.
Lightyear integrates Wherify LBS platform into existing services
Published: August 19, 2008
Wherify Wireless Inc. will integrate its Springboard LBS platform into the wireless offerings provided by Lightyear Network Solutions LLC to better compete in the mobile enterprise applications space.
Upfront tips on placing content and ads on mobile Web
Published: August 19, 2008
By Michael Weaver

As awareness of the mobile Internet grows amongst consumers, publishers and brands are considering putting pure content and advertising content into mobile formats.

Obama elevates campaign with sophisticated mobile site
Published: August 18, 2008
Barack Obama has created a mobile Web site with content related to the presidential campaign, voter interactivity and viral messaging showcasing the power of mobile audience engagement.
South Carolina launches mobile Web sites for tourists
Published: August 18, 2008
The South Carolina Department of Parks, Recreation & Tourism has launched new mobile Web sites designed specifically for smartphones and other handheld devices.
Canada's largest magazine publisher uses push for mobile
Published: August 18, 2008
Rogers Publishing’s extension from traditional print to mobile has given the Canadian publisher some insight into the habits of mobile readers. Key finding: premium content is most attractive.

Univision adds mobile to local radio markets
Published: August 18, 2008
Media giant Univision Communications Inc. is expanding delivery of mobile services to Univision Radio, one of the leading Spanish-language radio groups nationwide.

T-Mobile, HTC to debut Android device
Published: August 18, 2008
Wireless carrier T-Mobile will launch a smartphone powered by Google’s Android software before the end of the year to compete with players such as Microsoft, Research In Motion, Apple and Palm.
New York affiliate tax complicates affiliate marketing programs
Published: August 18, 2008
By Andrew B. Lustigman

As buying on the mobile Internet increases in popularity via advanced smartphones, the importance of affiliate marketing continues to grow in mobile commerce and ecommerce.

Mobile commerce site is 30-second elevator pitch to shoppers
Published: August 18, 2008
Polo Ralph Lauren Corp.’s decision to introduce a Web site for mobile shoppers may easily be the catalyst for a retail industry that is stumped for ideas on generating more sales in a weak economy.
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