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Tag: mobile marketing


Total Results: 11548

   Displaying: 91 - 100

American Eagle tries on mobile contest in fitting rooms - Mobile Commerce Daily
Published: July 14, 2015
Mobile Commerce Daily today - American Eagle tries on mobile contest in fitting rooms; MasterCardís Priceless Surprises drive Apple Pay payments at MLB game.
How to build a successful Apple Watch app
Published: July 14, 2015
By Christian Gaiser

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

Walmartís mobile UX woes an opportunity for wearables pivot: analysis
Published: July 13, 2015
Walmart may be an example of an innovative mobile-focused bricks-and-mortar business, but usersí complaints about the retailerís application suggest an upgrade is in order, perhaps fitting with the emerging wearables market, according to Mobile Marketerís analysis.
How public Snapchat accounts humanize retail brands
Published: July 13, 2015
White House Black Marketís recent introduction of a public Snapchat account is the latest example of how retailers are embracing the platform for its potential to more effectively draw in younger consumers compared to other social platforms through a mix of behind-the-scenes pictures and spotlighted products.
12pc of advertisers never successfully serve a rich media ad on mobile: report
Published: July 13, 2015
During the first quarter of 2015, 5.35 million rich media ads served to mobile devices defaulted, resulting in lost opportunities for marketers, according to a new report from Sizmek.
How CPG brands are getting summer sweepstakes wrong on mobile
Published: July 13, 2015
Summer sweepstakes are kicking into high gear and savvy marketers know to make mobile a focal point, but recent efforts suggest consumer packaged goods brands are taking a formulaic approach that could turn off more consumers than it wins over.
Mobile Minutes: Yahoo's fantasy sports app; Brands on Facebook; IOS 9 beta available; Samsung's premium smartphone
Published: July 13, 2015
Today in mobile marketing - Yahoo brings real money to its fantasy sports app; Brands hope you like them enough to pin them at the top of your Facebook news feed; You can try iOS 9 software now, if you're willing to assume some risk; Samsung Electronics to bring forward key smartphone launch: source.
Virgin Hotels turns mobile into shoppable Gap closet for guests - Mobile Commerce Daily
Published: July 13, 2015
Mobile Commerce Daily today - Virgin Hotels turns mobile into shoppable Gap closet for guests; KLMís new mobile app is contextual, real-time and personal.
3 steps to effective customer acquisition using digital marketing
Published: July 13, 2015
By Solomon Thimothy

If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customerís purchase intent.

Chi-Chiís concocts spicy blend of mobile video, music on Pandora
Published: July 10, 2015
Hormel Foods’ Chi-Chiís salsa and snacks brand blends American and Mexican cultures as well as mobile video and streaming music in a comprehensive campaign on Pandora that adds spice to the usual humdrum branded station.
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