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Tag: mobile marketing


Total Results: 10078

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Mobile Minutes: gold iPad; Stripe start-ups investment; mobile Web and net neutrality; TiVo’s Android app
Published: October 2, 2014
Today in mobile marketer - Apple said to add gold option to iPad to goose sales; General Catalyst dedicates $10 million for startups built on Stripe payment tech; Mobile Web use causes challenges for net neutrality; TiVo debuts Android app to stream shows on mobile devices.
Visuals are indispensable for converting millennial shoppers on mobile: report - Mobile Commerce Daily
Published: October 2, 2014
Mobile Commerce Daily today - Visuals are indispensable for converting millennial shoppers on mobile: report; Walmart tests mobile-enabled click-and-collect grocery service.
Ford borrows a better idea to get closer to customers
Published: October 2, 2014
By Jeff Hasen

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

Toyota exec: No magic formula to engage millennial car buyers
Published: October 1, 2014
NEW YORK – A Toyota executive at the Mobile Marketing Association’s SM2 Innovation Summit said there is no perfect way to market to millennials, a notoriously difficult group to reach who are vital to the industry’s future.
Starwood Hotels bets on mobile to optimize guestroom personalization
Published: October 1, 2014
NEW YORK – A Starwood Hotels and Resorts Worldwide Inc. executive at the Mobile Marketing Association's SM2 Innovation Summit discussed how the brand is personalizing guests' stays via a new application that offers specific details about all hotel rooms in its 1,200 worldwide properties.
Snapchat: Constant content consumption on smartphones changing communication
Published: October 1, 2014
NEW YORK - A Snapchat executive at the Mobile Marketing Association’s SM2 Innovation Summit said that communicating through content, rather than around it, has lent success to the mobile-first company.
Ford, Facebook execs: Personalize marketing to reach mobile-ad-friendly consumers
Published: October 1, 2014
NEW YORK – Executives from Ford Motor and Facebook at the Mobile Marketing Association’s SM2 Innovation Summit said marketers must expand their mobile presence to better relate to consumers personally.
Hasbro exec: Marketers adhering to traditional patterns court trouble in mobile era
Published: October 1, 2014
NEW YORK – A Hasbro executive at the Mobile Marketing Association’s SM2 Innovation Summit said the key to marketing to mobile users is reacting to human behavior, not to trends, keeping in mind that individuals have the power to control their media consumption.
Mobile Minutes: Facebook relaunches Atlas; Google’s streaming music plans; Politics and social media; Walmart board
Published: October 1, 2014
Today in mobile marketing - Facebook relaunches Atlas for marketers to serve targeted ads across multiple devices; Google searches for right note in online music business; Twitter is for liberals; Pinterest is for conservatives; Walmart names Instagram co-founder Systrom to board.
Will PayPal lose its mobile stronghold as NFC payments gain? - Mobile Commerce Daily
Published: October 1, 2014
Mobile Commerce Daily today - Will PayPal lose its mobile stronghold as NFC payments gain?; McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes.