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Tag: mobile marketing

Total Results: 9826

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McGruff the Crime Dog, AlertID hound criminals in new app
Published: August 7, 2014
As U.S. youngsters prepare to return to school, McGruff the Crime Dog and his home, the National Crime Prevention Council, have teamed up with AlertID on a mobile application that alerts users about suspicious neighborhood activity.
National 4-H Council takes agriculture education to mobile
Published: August 7, 2014
Youth development organization National 4-H Council teamed with risk management team CME Group to build an educational mobile application for agriculture despite the hands-on and physical aspects that are crucial in farming.
Mobile Minutes: T-Mobile, Apple and Samsung, Brazilian bitcoin exchange, Lyft
Published: August 7, 2014
Today in mobile marketing - Sprint and SoftBank back away from T-Mobile US; Apple and Samsung Drop patent fights outside the United States; New digital currency aims to unite every money system on Earth; Lyft’s Plan to make on-demand carpools the everyday way to commute.
Why retailers should pay closer attention to mobile-only shoppers - Mobile Commerce Daily
Published: August 7, 2014
Mobile Commerce Daily today - Why retailers should pay closer attention to mobile-only shoppers; Two Tap’s universal shopping cart volume jumps as retailers, publishers sign on.
5 pitfalls that banks must avoid as they offer mobile service
Published: August 7, 2014
By Klaus Enzenhofer

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

P&G to test new ads inspired by Facebook sponsored content
Published: August 6, 2014
Consumer goods company Procter & Gamble will be rolling out ads with a new format that mirror sponsored content often found on Facebook, introducing a social approach to digital advertising.
Social media raises awareness of TV programs: Nielsen
Published: August 6, 2014
A quarter of television viewers are more aware of programs due to their social media interactions, suggesting that social TV represents a new opportunity for marketers to attract highly engaged TV audiences, according to a Nielsen study.
Apple-Visa alliance would redraw mobile-payments landscape
Published: August 6, 2014
Apple’s sizable base of affluent users and customers could spur further growth in mobile payments if it were to form a partnership with credit-card company Visa as speculated, one of three pieces of news to emerge about the maker of the iPhone and iPad.
Enduring Hearts adopts Shop2Give to drive mobile donations
Published: August 6, 2014
Nonprofit organization Enduring Hearts has turned to mobile to encourage more online donations through e-donation platform Shop2Give.
Groupon partners with Snapchat to add urgency to mobile offers - Mobile Commerce Daily
Published: August 6, 2014
Mobile Commerce Daily today - Groupon partners with Snapchat to add urgency to mobile offers; Simon expands iBeacon program to outfit more smart malls.
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