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Tag: mobile marketing

Total Results: 9837

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New York Times hones in on archives to drive social engagement beyond breaking news
Published: August 8, 2014
The New York Times is boosting its mobile and social efforts with a new Twitter account called @NYTArchives that pushes the user experience past breaking news.
Timex’s smartwatch will not stand test of time against possible iWatch
Published: August 8, 2014
Watchmaker Timex’s release of its first smartwatch could have a tough time competing in this quickly growing market as it lacks a strong battery life, appeal of design and an attractive price.
Only 16pc of businesses have an enterprise-led mobile strategy: report
Published: August 8, 2014
While mobile usage in the United States is only expected to rise within the next few years, it is surprising that a mere 16 percent of businesses are leading their enterprise strategies with mobile-first initiatives, according to a recent report from Kony.
Mobile Minutes: China and mobile messaging, Google and Directr, Buycott, mobile men
Published: August 8, 2014
Today in mobile marketing - China aims to rein in mobile messaging apps with new regulations; Google’s YouTube buys mobile video startup Directr; Research shows men are more likely to shop on mobile than women.
Walmart’s price-comparison tool catapults app downloads to new heights - Mobile Commerce Daily
Published: August 8, 2014
Mobile Commerce Daily today - Walmart’s price-comparison tool catapults app downloads to new heights; Zealios Skin Care showcases ambient light advertising opportunities on mobile.
Marketers should rethink their approach to CRM in mobile
Published: August 8, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

Home furnishings category is ripe for Uber-like disruption
Published: August 7, 2014
The home furnishings category is ripe for disruption as current online customer experiences lack innovation while the Uber of home furnishings that leverages mobile for a brand-new customer experience has yet to emerge, according to new equity research from Wells Fargo Securities and Fluid.
General Mills cereal boxes to offer mobile gaming app, promo codes
Published: August 7, 2014
In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes on its family-sized boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Cocoa Puffs available exclusively at participating Wal-Mart locations.
Adidas, MMA create mobile marketing playbook to help marketers score
Published: August 7, 2014
Adidas and the Mobile Marketing Association have released the Mobile Marketing Playbook to help less experienced companies get up to speed quickly by following the example of leaders in the space.
CMA Festival offers inside scoop to performances, giveaways via Shazam
Published: August 7, 2014
The Country Music Association Festival, which aired on ABC this week, partnered with music-recognition service Shazam to offer second-screen ads encouraging users to take a more in-depth look at the featured stars.