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Tag: mobile marketing

Total Results: 11856

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Jim Beam joins Snapchat party with 10-second vertical video ads
Published: September 16, 2015
Bourbon brand Jim Beam breaks new ground for whiskey marketers by engaging with millennials on Snapchat via 10-second vertical video ads that are being served to viewers of Stories for live events.
Pitch Perfect 2 ramps up DVD release through lip-syncing contest
Published: September 16, 2015
Universal Studio's Pitch Perfect film franchise is leveraging the social media application Dubsmash for a contest to promote its latest installment's DVD release through content with which its demographic is excited to interact.
Mobile Minutes: Smartphone-summoned public transportation; Stripe launches Relay; Salesforce and IoT; Tweet to donate
Published: September 16, 2015
Today in mobile marketing Ė Driverless pod paves way for smartphone-summoned transport; Stripe unveils Relay to make it easier to shop on mobile; Salesforce seeks to organize Internet of Things; Want to donate to a political candidate? Now there's a tweet for that.
Will retailers finally master location-based marketing this holiday season? - Mobile Commerce Daily
Published: September 16, 2015
Mobile Commerce Daily today - Will retailers finally master location-based marketing this holiday season?; Home Depot climbs the rungs on digital gifting by embracing mobile.
Why adaptive Web design is superior to responsive for mcommerce
Published: September 16, 2015
By Martin Clancy

While RWD is gaining traction today, many major companies realize the limitations of simply reflowing the same content on every device, and the benefits of offering a unique experience for each device category.

Ad-blocking makes mobile news sites more than 3 seconds faster: report
Published: September 15, 2015
Mobile users of ad-heavy news sites are seeing pages load more than three seconds faster with ad-blocking technology turned on, presenting a significant dilemma for marketers interested in delivering a strong user experience yet who rely on advertising for revenue, according to new data from Catchpoint Systems.
Pittsburgh Penguins ramps up proximity marketing via beacon content management
Published: September 15, 2015
National Hockey League team Pittsburgh Penguins is scaling up beacon marketing through the use of a cloud-based platform that enables content to be regularly updated and optimized.
Maybelline polishes Fashion Week Snapchats with targeted video ads
Published: September 15, 2015
Maybelline and Calvin Klein are rolling out short video clips interspersed with snapshots of New York Fashion Week shows on the eventís public Snapchat Story, proving that the photo-sharing feature may be an effective marketing venue when leveraged to reach targeted audiences with relevant content.
Lane Bryant differentiates women's empowerment campaign with photo app
Published: September 15, 2015
Plus-sized women's apparel retailer Lane Bryant is rolling out a new social media campaign to celebrate equality for all body types, and is leveraging a photo application to stand out amongst the abundance of empowerment messaging.
Mobile Minutes: IPhone sales; Tablets redux; Video ads; Japanís wireless carriers
Published: September 15, 2015
Today in mobile marketing Ė Apple says iPhone on pace to beat last year's first weekend; Why tablets are the future of computing; Shares of Japanís top mobile carriers drop after prime ministerís comments; Are video ads worth it? About 40 percent of ad agencies say they're not sure.
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