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Tag: mobile marketing

Total Results: 13400

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Best Buy spurs omnichannel purchases with real-time in-app inventory filter - Mobile Commerce Daily
Published: August 5, 2016
Mobile Commerce Daily today - Best Buy spurs omnichannel purchases with real-time in-app inventory filter; Starbucks uncaps potential for mobile sales surge with Windows app.
After the click: The ROI fallacy
Published: August 5, 2016
By Emily Adams

Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.

Sephora, GE embrace Instagram Stories for easier accessibility than on Snapchat
Published: August 4, 2016
Macy’s, GE, E! network, Mountain Dew and Sephora are just a few of the many marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
Macy’s first emoji keyboard supplements fall campaign
Published: August 4, 2016
Macy’s first emoji effort arrives with the fall 2016 campaign for its exclusive I.N.C. International Concepts apparel brand, which includes complementary digital stickers, GIFs and emojis starring fashion legend Iris Apfel and her signature quotes and items.
Honda revs up social activations with stop-motion mobile videos
Published: August 4, 2016
Honda is promoting its revamped 2017 Ridgeline vehicle with a social media campaign that includes four stop-motion videos showing off its features alongside another series with a woodworking expert detailing various pieces that can fit into the vehicle’s back.
Bleecker Street flips video ad format for native viewing
Published: August 4, 2016
Film distributor Bleecker Street is the first to embrace vertical video advertisements on mobile content aggregator Flipboard, in a campaign that focuses on the most harrowing moments of its latest film to drive engagement with a native viewing experience.
Mobile Minutes: Nielsen and Facebook; NFL on Snapchat; Apple and tablets; Time Warner invests in Hulu
Published: August 4, 2016
Today in mobile marketing – Nielsen to measure TV chatter on Facebook; The NFL is now the first sports league to be on Snapchat’s Discover platform; Apple's continued domination of a shrinking market; Time Warner acquires 10pc stake in Hulu for $583M.
Samsung Pay drives smartphone-to-tablet payments at Red Robin - Mobile Commerce Daily
Published: August 4, 2016
Mobile Commerce Daily today - Samsung Pay drives smartphone-to-tablet payments at Red Robin; Icelandair ushers in stopover bookings via chatbot on Facebook Messenger.
Impossible for large media companies to innovate?
Published: August 4, 2016
By Louis Gump

There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest.

Toyota's Snapchat geofilter doubles as exclusive ticket to secret performance
Published: August 3, 2016
Toyota has taken a page from Willy Wonka’s playbook by turning hidden Snapchat geofilters into golden tickets providing entrance to a special musical performance at Lollapalooza open only to those who found and screen shot the content on their smartphones.
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