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Tag: mobile marketing


Total Results: 13137

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Mobile marketing in review: Time to swipe left on responsive design
Published: June 13, 2016
Marketers need to get over their love affair with responsive Web design if they truly want to address the needs of on-the-go consumers. Watch this video for the full analysis.
Mobile Minutes: Facebook’s content chief; Google uninstalls apps; Line goes public; Lenovo’s AR phone
Published: June 13, 2016
Today in mobile marketing – Facebook taps CollegeHumor co-founder for content chief post; Phone storage almost full? Google tries telling users what apps to delete; Mobile messenger Line to go public in New York, Tokyo; Lenovo unveils augmented reality smartphone using Google's Project Tango.
Retailers should continue to test Snapchat, but at a small scale - Mobile Commerce Daily
Published: June 13, 2016
Mobile Commerce Daily today - Retailers should continue to test Snapchat, but at a small scale; Fabletics kicks up signups through shop-now push on Instagram.
4 steps to maximize app marketing
Published: June 13, 2016
By Sarah Clark

Nielsen estimates that the average person now spends 30 hours per month using apps.

Should apps convert to subscription model as Apple, Google rethink revenue sharing?
Published: June 10, 2016
There could be a move away from paid downloads and in-application purchases as Apple and Google both sweeten the pot for subscription models, but whether or not this will be enough to attract premium content providers such as HBO is unclear.
Mucinex cures pre-roll skipping with reverse psychology
Published: June 10, 2016
Mucinex attracted 16 million views and drove a 250-percent lift in Google search volume with humorous TrueView YouTube video ads that saw the brand’s Mr. Mucus character insisting viewers use the skip button.
Tesco Mobile fuels mobile ad interaction with phone-bill discounts
Published: June 10, 2016
Tesco Mobile is incentivizing consumers to interact with branded advertisements on their mobile devices by reducing monthly phone bill fees in exchange for viewing exclusive offers, potentially ushering in a new business model for telecommunications companies.
Very sees 18x ROI with multichannel mobile campaign
Published: June 10, 2016
British retailer Very saw mobile sales grow 51 percent through a multifaceted campaign that leveraged rich media, SMS, geo-location and weather data.
Mobile Minutes: Snapchat video ads; Facebook 360 photos; Apple vs. Samsung; Uber's advance scheduling
Published: June 10, 2016
Today in mobile marketing – Snapchat says more than two-thirds of video ads play with sound on; Facebook rolls out 360 photos in newsfeed with option to view in virtual reality; Apple case against Samsung should go back to lower court: Justice Department; Uber says you can schedule a ride up to 30 days in advance.
How brands can conquer Apple Watch retailing via coupons, loyalty: report - Mobile Commerce Daily
Published: June 10, 2016
Mobile Commerce Daily today - How brands can conquer Apple Watch retailing via coupons, loyalty: report; Shell brings Chase Pay to its gas stations, fueling rewards signups.
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