Tag: mobile marketing

Total Results: 7734

A brief history of mobile malware

Published: May 7, 2013

By Richard Clooke

Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.

Marketers overwhelmed by mobile messaging options

Published: May 6, 2013

Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

Mobile traffic post-holiday continues to soar

Published: May 6, 2013

So far this year, the number of mobile users visiting marketers’ Web sites is hovering around 30 percent, making it more imperative than ever for brands to have a mobile presence.

Bud Light delivers music-fueled experience via mobile app

Published: May 6, 2013

Bud Light has debuted its new Music First program and is using a mobile application to engage music fans throughout the summer.

Land Rover flaunts new Range Rover vehicle via interactive mobile app

Published: May 6, 2013

Land Rover is using a mobile application to showcase its new Range Rover vehicle and let consumers experience it through an eight-stage interactive journey from four synced camera angles.

48pc of mobile users access local content: report

Published: May 6, 2013

Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association.

Sears triggers seasonal sales via targeted mobile ads - Mobile Commerce Daily

Published: May 6, 2013

Mobile Commerce Daily today - Sears triggers seasonal sales via targeted mobile ads; Wendy's trials mobile payments with commerce-enabled app.

Pictures from Mobile Commerce Daily's Mcommerce Summit: State of Mobile Commerce 2013

Published: May 6, 2013

Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce 2013 conference on Thursday, May 2 in New York. Here are some pictures from the event.

Issues confronting retailers adopting an omnichannel strategy

Published: May 6, 2013

By Corey Capasso

After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.

Walmart exec: To combat Amazon, focus on in-store experience

Published: May 3, 2013

NEW YORK - A Walmart executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that while customers may be showrooming in retail stores, Amazon is still hampered by the fact that it does not have a physical presence.