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Tag: mobile marketing

Total Results: 11410

   Displaying: 91 - 100

Pepsi encourages millennials to hang out and earn mobile rewards
Published: June 16, 2015
By leveraging mobile location to award points to friends who are hanging out together, PepsiCo is attempting to add more mobile fizz to its new loyalty program and gain an edge over Coca-Cola.
Amazon streams first episode of Catastrophe on Facebook
Published: June 16, 2015
Amazon’s on-demand streaming service is urging consumers to view the first episode of its latest series for free on Facebook for a limited time, a move designed to drum up excitement surrounding the show and help Amazon Instant Video better compete with Netflix and HBO.
The Terminator turns to Waze’s voice commands for film promotion
Published: June 16, 2015
Arnold Schwarzenegger is lending his recognizable voice to navigational application Waze in preparation for the release of the new Terminator film, proving the app’s popularity is an optimal leverage point for connecting with consumers.
Ray-Ban’s interactive Tumblr reimagines street posters for mobile era
Published: June 16, 2015
Sunglass brand Ray-Ban has a new Tumblr page where users virtually tear away layers of posters to create new messages that are shareable on social media and support the brand's connection to fans.
Joshua Expeditions bridges gap between travelers and agencies via KeepTrax Travel
Published: June 16, 2015
Tour group Joshua Expeditions is one of several travel agencies leveraging new mobile application KeepTrax Travel, which allows marketers to provide a branded experience for their clients that tracks places visited and photos taken, compiling them into a travelogue.
Mobile Minutes: Samsung and BlackBerry partnership; UK mobile banking; Alibaba's streaming service; HTC's stock issues
Published: June 16, 2015
Today in mobile marketing - Would a Samsung 'Galaxy BlackBerry' be loved or hated?; Mobile banking has eclipsed branches and even the rest of the Internet; Alibaba to launch Netflix-like video streaming service in two months; One tiny number can reveal big problems at a global smartphone maker.
Macy’s boosts promotional strategy on mobile with wallet enhancement - Mobile Commerce Daily
Published: June 16, 2015
Mobile Commerce Daily today - Macy’s boosts promotional strategy on mobile with wallet enhancement; MasterCard brings tokenization to retailers’ mcommerce apps for added security.
P&G’s Tide cleans up on mobile with consumer focus, quality
Published: June 15, 2015
Tide's continued attention to how and where it engages consumers through mobile combined with quality content will steer the Procter & Gamble brand well in the years to come, setting the tone for the rest of the consumer packaged goods vertical, Mobile Marketer’s analysis shows.
Platform Pulse: Apple tries to kill mobile Web advertising
Published: June 15, 2015
After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold onto users and drive its monetization strategy.
Going Greyhound to get easier with GPS tracker on mobile app
Published: June 15, 2015
Greyhound will boost convenience for travelers on mobile by including a new real-time GPS tracking system on its mobile application, allowing customers to see where their bus is, and when it will arrive at their destination.
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