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Tag: mobile marketing


Total Results: 10752

   Displaying: 91 - 100

Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Millennial moms spend more time online via mobile than desktop: report
Published: February 11, 2015
Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.
Citi ups mobile commitment to Zillow as its digital alliance expands
Published: February 11, 2015
Citi is ramping up its mobile commitment to real estate marketplace Zillow’s digital platform, expanding its advertising presence on the Street Easy mobile application and proving that relevant cross-partnerships can find an ideal home on mobile.
Oregon State University scores with social push on football signing day
Published: February 11, 2015
Oregon State University incorporated real-time, interactive social media displays into a Web page on its football signing day to boost engagement and build brand identification via a platform employed in professional sports leagues.
Mobile Minutes: Facebook's mobile Internet in India; Twitter's government requests; New iOS 9 plans; Mobile video boom
Published: February 11, 2015
Today in mobile marketing - Facebook launches free mobile Internet service in India; Twitter’s government requests jump for user data, tweet removals; IOS 9 reportedly to focus on stability more than new features; Mobile video's boom will impact broadcasters and cable.
Home Depot’s remodeled associate smartphone showcases mobile in-store prowess - Mobile Commerce Daily
Published: February 11, 2015
Mobile Commerce Daily today - Home Depot’s remodeled associate smartphone showcases mobile in-store prowess; Smartphones grabbed 41pc more online visits in January: report.
How location became the tail wagging the future of mobile ad creative
Published: February 11, 2015
By Joel Fisher

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

Perrier holds mobile party to reach millennials online, in stores
Published: February 10, 2015
With mobile transforming both how consumers consume content and shop, Perrier is partnering with Tumblr, Blippar and Ibotta to integrate mobile branded content with in-store activations in a new campaign that launches next week.
Twentieth Century Fox heats up Swackett app with Kingsman-inspired models
Published: February 10, 2015
Film studio 20th Century Fox’s soon-to-be-released movie, “Kingsman: The Secret Service,” is providing the weather-appropriate clothing look for icons in weather application Swackett as the film’s makers leverage the natural sympatico between mobile and weather to drive awareness.
20pc of Valentine’s Day shoppers will make a purchase via mobile: report
Published: February 10, 2015
New research suggests brands should be ramping up advertising on mobile to drive impulse buys in advance of Valentine's Day, with approximately 20 percent of consumers shopping for a Valentine’s Day gift planning to make a purchase via mobile and 89 percent of shoppers planning to buy last-minute gifts in the week leading up to the holiday.
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