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Tag: mobile marketing


Total Results: 1115

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Ringleader Digital launches mobile cookie technology
Published: November 6, 2008
Ringleader Digital, a mobile third-party ad serving network, today introduces Media Stamp, a device identification technology.
A victory for Obama, a victory for mobile
Published: November 5, 2008
How satisfied should mobile marketers be today that the man elected to become the 44th president of the U.S. proved beyond doubt the ability of mobile marketing to effect change?
How to build brand passion among millennials: Ad:tech keynote
Published: November 5, 2008
NEW YORK - The millennial demographic, youth consumers between 12 and 24, can be a tough nut to crack, but once cracked, their constant media consumption makes them a gold mine for marketers.
NBC, 3rd Dimension collaborate on mobile ad network
Published: November 5, 2008
NEW YORK - NBC Universal is sponsoring 3rd Dimension Inc.’s Mobileyes ad-supported live mobile traffic video service, per an announcement made at ad:tech New York.
India set to leapfrog from print coupons to mobile
Published: November 5, 2008
With 283 million subscribers, India has the second-largest mobile user base after China’s 500 million. Growing consumerism in India is paving the way for mobile coupons in a market of bargain hunters.

Huffington Post goes mobile
Published: November 5, 2008
The Huffington Post, an Internet newspaper, has launched an ad-supported mobile Web site.

Obama uses mobile to encourage supporters to vote early
Published: November 5, 2008
The Obama campaign used mobile advertising such as banners and text-message ads to reach supporters and encourage them to vote early.

Millennial Media enhances brand impact study services
Published: November 5, 2008
Millennial Media, a mobile advertising networks company, has released an enhanced version of its suite of brand-impact survey targeting tools.
Economics behind mobile are changing
Published: November 5, 2008
By Bill Scott

Until recently, mobile applications were skewed toward paid, since they were principally available on carrier decks or commercial off-deck aggregators, who took a skimming strategy to this new market.

Mobile marketers optimistic at ad:tech New York
Published: November 4, 2008
NEW YORK – The air of excitement and energy at ad:tech New York’s GoMobile! Zone and also among attending mobile marketers belies a weakening economy.
Gain A New Perspective