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Tag: mobile marketing


Total Results: 1115

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T-Mobile outlines Android strategy at Mobile Internet World
Published: October 22, 2008
BOSTON – Applications are on everyone’s mind these days and with the launch of the G1 phone today, T-Mobile will be focusing on developing apps based on consumer demand.
Integrate mobile campaigns with traditional media: Yahoo exec
Published: October 22, 2008
BOSTON – Although there are barriers to mobile advertising such as the fragmented landscape, the small screen will not hinder the channel, according to a Yahoo executive at Mobile Internet World.
MySpace launches app for Android
Published: October 22, 2008
MySpace has developed an application for Android as part of its ongoing strategy of finding devices that will resonate with the social network’s core audience.

Perez Hilton goes mobile
Published: October 22, 2008
Top celebrity blogger Perez Hilton has launched a mobile Web site to feed hungry gossip addicts anytime, wherever they are.
Utah Jazz NBA team engages fans via mobile
Published: October 22, 2008
Utah Jazz, the NBA’s Salt Lake City, UT-based team, is offering fans myJazz Mobile, an interactive platform with mobile news, information and offers.
Women's media company launches site for online, mobile
Published: October 22, 2008
LimeLife Inc., a leading women’s media company, announced the beta launch of its new lifestyle site accessible via the Web and mobile.

SMS is most direct way to connect with target audience
Published: October 22, 2008
By Michael Foschetti

There are nearly 3 billion handsets worldwide, compared to 1.5 billion TVs and 1.1 billion PCs, clearly demonstrating that mobile is a much more efficient means of reaching a global audience.

Nestlé mobile campaign raises awareness for Arrowhead water
Published: October 21, 2008
Nestlé’s Arrowhead water used a mobile sweepstakes to build awareness around its association with Universal Studios’ The Mummy and to build a database of consumers to remarket to.
Gwen Stefani Harajuku perfume runs mobile campaign
Published: October 21, 2008
To promote Gwen Stefani's new Harajuku Lovers perfumes, fragrance company Coty launched a marketing campaign that includes a mobile Web site.
NHL’s Phoenix Coyotes, AT&T launch on-site SMS, MMS
Published: October 21, 2008
The NHL’s Phoenix Coyotes are bringing real-time texting features to the hockey fans at the Jobing.com Arena.
“OpenMarket Mobile Messaging System”?