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Tag: mobile marketing

Total Results: 13282

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Ford steers shuttle service to MIT campuses
Published: July 28, 2016
Ford is moving forward with a shuttle service program that allows users to request a ride via an application, which will arrive soon at Massachusetts Institute of Technology, prompting the start of a collaboration that will focus on improving public transportation.
Mobile Minutes: T-Mobile grows; Pandora's nearby concerts; Pinterest nabs Snapchat ad guru; Venmo expands payments
Published: July 28, 2016
Today in mobile marketing – Subscriber additions drive T-Mobile's profit beat, forecast; Pandora adds concert ticket notifications as first step of Ticketfly integration; Pinterest steals away one of Snapchat's advertising gurus; Venmo users can make purchases, split checks.
McDonald’s supersizes mobile sales strategy with 5M installs in Q2 - Mobile Commerce Daily
Published: July 28, 2016
Mobile Commerce Daily today - McDonald’s supersizes mobile sales strategy with 5M installs in Q2; Walmart advances app with Canada rollout and download incentive.
The Amazon effect: Is there a new player in the fashion retail space?
Published: July 28, 2016
By Phil Seward

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

Customers are lazy. Are marketers ready to pick up the slack?
Published: July 28, 2016
By Vanessa Horwell

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver's seat to consumers?

Apple services up 19pc – not enough to offset 8pc iPhone drop
Published: July 27, 2016
Slightly edging out forecasts, Apple’s revenue from services grew 19 percent from a year ago, but it was not enough to offset a slowdown in iPhone and iPad sales, which dragged down overall revenue for the second quarter in a row.
Twitter’s mobile ads grab 89pc of total advertising revenue
Published: July 27, 2016
During its second-quarter earnings call, Twitter revealed that its mobile advertising comprised 89 percent of total advertising revenue, up 18 percent year-over-year and signaling the potency of targeting on-the-go users on their most frequented social networks.
GM innovates vehicle service scheduling with mobile platform
Published: July 27, 2016
General Motors will make it easier to schedule car repair and services with an online and mobile tool for customers in need of maintenance on their vehicles, allowing users to make appointments and receive recommendations.
Samsung entices festivalgoers with on-site virtual reality activations
Published: July 27, 2016
Samsung is ramping up awareness of its virtual reality capabilities among millennials by hosting a series of on-site activations at music festival Lollapalooza, including enabling attendees to leverage its branded gear to live-stream performances from the main stage.
Mobile Minutes: Nexus gets spam protection; Amazon Prime lands in India; Huawei’s smartphone sales surge; Talkshow app
Published: July 27, 2016
Today in mobile marketing – Nexus, Android One get spam protection update from Google; Amazon launches Prime loyalty program in India; Chinese smartphone maker Huawei's H1 smartphone shipments rise 25pc on-year; Talkshow app adds Q&A feature for celebrities seeking Twitter alternative.
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