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Tag: mobile marketing


Total Results: 12837

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Lexus IS makes debut for global audience through reveal video
Published: April 28, 2016
Toyota Corp.’s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.
Mobile Minutes: Samsung Pay's ATM move; EU's data dominance curb; PayPal's growth; Instagram's new layout
Published: April 28, 2016
Today in mobile marketing - Samsung Pay now lets you withdraw cash at the ATM – if you live in Korea; Google to Facebook risk new wave of EU curbs on data dominance; PayPal's strong growth pushes shares higher; Instagram screenshots show new black and white design layout being tested.
Messaging is the most important part of mobile strategy: Forrester analyst - Mobile Commerce Daily
Published: April 28, 2016
Mobile Commerce Daily today - Messaging is the most important part of mobile strategy: Forrester analyst; Brand trust comes from proving yourself to consumers: Southwest Airlines.
Cat-and-mouse game of mobile ad fraud has only just begun
Published: April 28, 2016
By Amit Joshi

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

How Macy's tapped mobile video freedom to create emotional bonds
Published: April 27, 2016
NEW YORK – A Macy’s executive at Forrester’s Marketing 2016 Forum explained how digital and mobile video allowed the department store chain to create a more in-depth storytelling piece that generated more than 33 million views.
Apple’s second quarter earnings plagued by iPhone sales’ 16pc decline
Published: April 27, 2016
Apple’s disappointing second quarter saw unit sales of iPhones decrease by 16 percent and total revenue fall by 13 percent, suggesting that the company should streamline its focus on its more lucrative services sector, which includes a still-expanding Apple Pay.
Perrier follows consumer journey through mobile touch points with connected coolers
Published: April 27, 2016
NEW YORK – A Nestle Waters executive at the Forrester Marketing 2016 Forum detailed a strategy on how it can gain insights from a connected cooler that prompts mobile device owners to use its free Wi-Fi when nearby.
Cartier, Burberry lead in forgotten but important email marketing
Published: April 27, 2016
British fashion label Burberry and French jeweler Cartier are the top email marketers, according to a new report from ContactLab and Exane BNP Paribas.
Mobile Minutes: Android Wear's fashion ploy; YouTube's "bumper" ads; Mobile panic buttons; Mobile order-ahead's power
Published: April 27, 2016
Today in mobile marketing - Google's latest step to make Android Wear devices more fashionable; You can't skip YouTube's new 6-second 'bumper' ads; Risks to women spur mobile-phone panic button rule in India; Yum! Brands earnings show the power of mobile order-ahead.
EBay exec: Mobile innovation enhances transactions, research capabilities for customers - Mobile Commerce Daily
Published: April 27, 2016
Mobile Commerce Daily today - EBay exec: Mobile innovation enhances transactions, research capabilities for customers; JetBlue’s dynamic ads drive sales with real-time updates to targeted consumers.
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