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Tag: mobile marketing

Total Results: 10598

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Facebook poised to make deep cuts in Google’s mobile territory
Published: January 29, 2015
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Smart glasses, phablets brace for consumption uptick as mobile entertainment grows
Published: January 29, 2015
Smart glasses and phablets are set to dominate the mobile device market in the coming years as consumers turn to personal devices for more entertainment options and brands roll out additional mobile streaming services, according to reports from ABI Research and Juniper Research.
Clorox optimizes awareness with retail-agnostic mobile receipt promotion
Published: January 29, 2015
A Clorox campaign that lets consumers earn the right to enter a $1,000 monthly sweepstakes by submitting product purchase receipts leverages a retail-agnostic strategy to drive sales and enhance customer relationships with the consumer packaged goods brand.
NatGeo Wild drives viewer engagement on social with programming vote
Published: January 29, 2015
NatGeo Wild is driving up viewer engagement by letting its audience vote on social media to determine the cable channel’s prime-time lineup each Wednesday in February.
Mobile Minutes: Facebook app's new feature; Yahoo's mobile sales; TripAdvisor's mobile strategy; Glucose-monitoring app
Published: January 29, 2015
Today in mobile marketing - Facebook is testing a voice-to-text feature for its Messenger app; Yahoo’s mobile sales now make up 20 percent of total revenue; TripAdvisor mobile strategy: Forget ads on those tiny screens, instead optimize for clicks and commissions; First medical app system to monitor glucose cleared in U.S.
Food delivery apps beef up, broadening omnichannel opportunities - Mobile Commerce Daily
Published: January 29, 2015
Mobile Commerce Daily today - Food delivery apps beef up, broadening omnichannel opportunities; Super Bowl halftime show extends second-screen experience into shopping.
Editorial calendar 2015 for Mobile Marketer
Published: January 29, 2015
Here is the 2015 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Retailers must embrace in-store pickup
Published: January 29, 2015
By John Pincott

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

Snapchat deals with Hearst, CNN, ESPN underscore broad appeal beyond millennials
Published: January 28, 2015
While Snapchat has been a hit with millennials, brands and publishers are finally realizing the potential to target specific segments of its 100 million-plus monthly users with forms of traditional content as CNN and ESPN join the new Discover platform.
IPhone 6 a success even as device proliferation threatens to undercut iOS
Published: January 28, 2015
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.