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Tag: mobile marketing

Total Results: 12447

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Kohl's taps celebrities, consumer-generated content and Periscope for Oscars
Published: February 9, 2016
Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast.
Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitions
Published: February 9, 2016
Today in mobile marketing – PayPal's Express Checkout has a mobile shopping problem; Apple's Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google's VR gadget without the cardboard. Google does.
Super Bowl 50 advertisers move the ball with mobile
Published: February 9, 2016
By Jeff Hasen

The milestone that was the 50th Super Bowl will be remembered also for the advancements that advertisers made by including meaningful calls to action for mobile device owners.

Is Twitter's $1M price tag for branded emojis worth it?
Published: February 8, 2016
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
Mobile marketing week in review: Data mining and the Super Bowl
Published: February 8, 2016
Increasingly sophisticated data mining and its impact on mobile marketing was a big topic last week in mobile marketing, as evidenced by news from Kia and Google. For the full analysis, watch this video.
CVS' branded Valentine's Day hashtag transforms unlikely products into gifts
Published: February 8, 2016
CVS is leveraging the pull of hashtags to get Twitter users in the Valentine’s Day spirit, sharing various new ideas to incorporate products into consumers’ gift giving.
Cuties taps mommy bloggers for healthy snacking inspiration
Published: February 8, 2016
Sun Pacific clementine brand Cuties is tying its image to Valentine’s Day through partnerships with bloggers and a social media campaign that entices parents looking for healthier treats for their kids.
Mobile Minutes: Facebook’s mobile dominance; Smart rings; Apple Watch summons Tesla; Amazon expands delivery
Published: February 8, 2016
Today in mobile marketing – Facebook's mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service.
Visa’s open APIs signal battle against Silicon Valley payment platforms - Mobile Commerce Daily
Published: February 8, 2016
Mobile Commerce Daily today - Visa’s open APIs signal battle against Silicon Valley payment platforms; How the Super Bowl gave retailers a mobile-enabled sales touchdown.
Mobile offers and loyalty programs deserve a second look
Published: February 8, 2016
By Alex Campbell

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

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