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Tag: mobile marketing

Total Results: 11203

   Displaying: 11 - 20

Banana Boat showboats power of mobile video via digital postcard
Published: May 21, 2015
Energizer Personal Care’s Banana Boat sunscreen brand is gearing up for summer, its biggest sales season, with the Great Big Family Reunion sweepstakes and a companion mobile-optimized site that offers opportunities for entry as well as a customizable digital video that consumers can send to their family members via mobile, proving video’s growing popularity in marketing campaigns.
Mobile Minutes: Tweets in Google search; Microsoft's mobile obstacles; Adblock's mobile browser; Credit card-sized phone
Published: May 21, 2015
Today in mobile marketing - Google search now shows Tweets, but will it help Twitter get more users?; Apple, Android app makers cool to Microsoft overtures; New mobile browser blocks ads automatically; These guys want to build a phone the size of a credit card.
McDonald’s builds free breakfast delivery promotion around mobile nominations - Mobile Commerce Daily
Published: May 21, 2015
Mobile Commerce Daily today - McDonald’s builds free breakfast delivery promotion around mobile nominations; Home Depot’s mobile checkout drives customer satisfaction during busy periods.
The app’s role in mobile commerce
Published: May 21, 2015
By David Fink

According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

Snapchat and Spotify challenge YouTube as premiere music video source
Published: May 21, 2015
Snapchat takes another step towards its goal of becoming the go-to place for millennials with the release of music videos on its Discover feature, while Spotify introduces a redesign for mobile users with a focus on video content, moves that turn up the heat on YouTube in the digital music video scene.
Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads
Published: May 20, 2015
A handful of big brands such as Gap, L’Oreal, Walgreens, Suave and Target are testing a unique take on visual storytelling via a new ad unit from Pinterest that seeks to make the experience less disruptive by giving users more control.
Guess races into social media to target rally racing fans
Published: May 20, 2015
Apparel brand and retailer Guess is driving up its cool factor on social media with a sponsorship of a rally car team in the Gumball 3000, an international race that spans from Stockholm, Sweden to Las Vegas, NV, enabling the brand to advertise leading up to the event and also live-report from location via Snapchat.
How geofencing can boost mobile’s influence on travel sector
Published: May 20, 2015
NEW YORK – Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity.
Marketers must boost video outreach amid surging data usage: reports
Published: May 20, 2015
Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
Mobile Minutes: WhatsApp's new chat function; Apple Maps' upgrade; AOL and Verizon merger; PayPal's fines
Published: May 20, 2015
Today in mobile marketing - Facebook might consider business-to-consumer chat for WhatsApp; Apple Maps looks set for a big upgrade with yet another mapping acquisition; For Verizon and AOL, mobile is a magic word; U.S. regulator says PayPal to pay $25 million over credit product problems.
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