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Tag: mobile marketing

Total Results: 10296

   Displaying: 11 - 20

Polaris leverages augmented reality, mobile brochure to generate roadster sales
Published: November 25, 2014
Polaris' Slingshot roadster sold out in advance sales thanks to the help of a mobile brochure with augmented reality technology that aims to reproduce the exhilarating experience of riding it.
Mobile Minutes: Yik Yak; 30-second recharge; iPhone 6 wait; doctors on Apple’s HealthKit
Published: November 25, 2014
Today in mobile marketing - Yik Yak, big in schools, is a hit with investors too; Recharge your phone in 30 seconds? Israeli firm says it can; Two months later, there's still a wait to buy the iPhone 6; I asked 20,000 doctors about Fitbit and Apple's HealthKit, and here's the answer. 

Macy’s leverages in-store QR codes for Black Friday giveaway - Mobile Commerce Daily
Published: November 25, 2014
Mobile Commerce Daily today - Macy’s leverages in-app QR codes for Black Friday giveaway; Gap bolsters European presence with Zalando mobile Web push.
Playing to the strengths of devices, platforms and consumer behavior in 2015
Published: November 25, 2014
By Vanessa Horwell

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

Hacking incidents add to mounting challenges for app developers
Published: November 24, 2014
A reported surge in hacking incidents on mobile applications adds to the challenges facing developers, who already are confronting a growing app development backlog problem.
Health marketers leverage mobile to correct Ebola misinformation
Published: November 24, 2014
Marketers are leveraging mobile to correct false or misleading information about the Ebola outbreak and ease public concern, as 21st century technology is enlisted to combat a disease that resembles a plague from ancient times.
Ford names discount gas price app the winner of Applink challenge
Published: November 24, 2014
Ford Motor Company awarded a mobile application that lets users sign up for discounted gas prices and earn gas loyalty credits the grand prize in a contest that challenged developers to create in-vehicle apps using Ford’s Applink technology.
Mobile Minutes: Smartphone patent wars; Aereo; T-Mobile; Amazon
Published: November 24, 2014
Today in mobile marketing - Google settlement shows smartphone patent wars dying down; Aereo may be dead, but Internet TV will live on; T-Mobile could attract suitors again, Deutsche Telekom says; Amazon plans ad-supported video streaming service: NY post.
Amazon boosts social prowess with Snapchat, Instagram, but more needed - Mobile Commerce Daily
Published: November 24, 2014
Mobile Commerce Daily today - Amazon boosts social prowess with Snapchat, Instagram, but more needed; Charlotte Russe’s Send to Mobile effort sees 3K shares per week.
Has mobile really replaced TV as the first screen for consumers?
Published: November 21, 2014
A report that mobile has pulled off an improbable victory over television by wresting away the title of top screen is a wake-up call for marketers who need to do a better job of finding ways to connect with consumers across multiple platforms.
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