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Tag: mobile marketing

Total Results: 13621

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Mobile Minutes: Apple's AI push; IBM Watson; Samsung's new chips; Apple self-driving car
Published: October 18, 2016
Today in mobile marketing – This mysterious chip in the iPhone 7 could be key to Apple's AI push; IBM is counting on its bet on Watson, and paying big money for it; Samsung Elec says it started mass production of 10-nanometre chips; Will car manufacturers want in on Apple's self-driving system?
Combining affinity with proximity is key to location-based marketing
Published: October 18, 2016
By Jeffrey Sampson

Proximity without affinity produces a flood of false positives.

Colgate scavenger hunt initiates digital meet-and-greet for country music fans
Published: October 17, 2016
Colgate is teaming with the Country Music Association Awards to give fans intimate social access to a country music star, Jana Kramer – with some of the latest social media innovations such as Facebook Live in play.
NBC VR brings at-home Notre Dame, Stanford fans to the game
Published: October 17, 2016
Fans of the University of Notre Dame football team were able to watch their team in 360-degrees thanks to a new partnership between the team and virtual reality company NextVR this past weekend.
Fast fashion: How modern retailers can keep pace with big brands
Published: October 17, 2016
By Brandon Levey

For luxury brands, the very art that motivates designers to create clothing is threatened when a 9-12 month planning period simply will not cut it against brands such as Zara or H&M that can churn out off-the-runway looks in mere weeks.

Sephora and other brands make use of Flipboard's new integrated content stream Storyboard
Published: October 15, 2016
Sephora is natively blending its ads into the flow of magazine and blog content ahead of its holiday sales event within the application Flipboard, which is known to keep in line with the beauty retailer's audience.

Northwestern Mutual partners with Kid President creator for new social video campaign
Published: October 14, 2016
In an effort to remove the stigma around talking about money, life insurance company Northwestern Mutual has partnered with video producer SoulPancake for a digital and social video campaign, appealing to consumers in a non-advertising format.

Mobile Minutes: Twitter's Explore tab; Yahoo hack; Pinterest grows with men; Periscope's Producer mode
Published: October 14, 2016
Today in mobile marketing – Twitter tests replacing Moments with a new ‘Explore’ tab on mobile; Yahoo hack gives Verizon pause in $4.8B deal; Pinterest reaches 150 million monthly users, boosts engagement among men; Periscope debuts 'Producer' for sharing TV-style video.
Creative must drive programmatic advertising strategy
Published: October 14, 2016
By Jeffrey Finch

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.

Pandora revamps in hopes to gain traction on Spotify, Apple Music
Published: October 13, 2016
Mobile Pandora users are getting the first look at its brand redesign to help modernize its image, supported by a highly targeted digital campaign following its new features rollout.
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