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Tag: mobile marketing

Total Results: 9837

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3 trends to watch in the ad tech space
Published: August 28, 2014
By Jim Porcarelli

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

Can Uber extend its influence beyond transportation?
Published: August 27, 2014
Uber’s recent hiring of President Obama’s former election campaign manager suggests the company is in it for the long haul despite push back from local governments, while its launch into delivery services points to aspirations beyond transporting people.
Auto brands must leverage mobile to reach millennials: study
Published: August 27, 2014
The United States is shifting to a society defined by smartphones from one defined by cars, raising pressure on marketers to deliver experiences that reflect millennials’ fundamental connection to their smartphones, according to a new MRY study on the future of connected cars.
Emmys uses Peel to drive online engagement with ticket sweepstakes
Published: August 27, 2014
The 66th Primetime Emmy Awards leveraged smart remote mobile application Peel to drive online engagement with enticing social posts, driving retweets and shares to rope in viewers by offering free tickets to the show.
Comcast personalizing local news with EveryBlock Philly relaunch
Published: August 27, 2014
Comcast is providing Philadelphia’s mobile-savvy consumers with personalized local news and information by relaunching EveryBlock Philly, a hyper-local, free online service and mobile application that aggregates and curates content at the neighborhood level.
Macy’s drives mcommerce with live shopping during Fashion Rocks - Mobile Commerce Daily
Published: August 27, 2014
Mobile Commerce Daily today - Macy’s drives mcommerce with live shopping during Fashion Rocks; IHOP pits new menu items against one another in Twitter contest.
Ready or not, here comes the wearable app ecosystem
Published: August 27, 2014
By Gregory Kennedy

With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.

Brands ramp up mobile efforts to reach students on campus
Published: August 26, 2014
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
Covergirl reinforces connection to style icons via Twitter during VMAs
Published: August 26, 2014
Procter and Gamble's Covergirl and Unilever's Tresemmé took advantage of the focus on glamour during MTV’s Video Music Awards by promoting tweets of celebrities’ looks and use of the brands’ products.
Ole Miss leverages beacons to engage sports fans
Published: August 26, 2014
The University of Mississippi, colloquially known as Ole Miss, is leveraging Apple’s iBeacon technology to enhance the fan experience during sports events and link to a rewards program.