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Tag: mobile marketing

Total Results: 10911

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Medea Vodka lights up party with iBeacon-flavored bottle messages
Published: March 26, 2015
Medea Vodka, known for its programmable LED displays integrated onto its bottles, is leveraging Apple’s iBeacon Bluetooth technology to let consumers program personal messages on bottles from mobile devices.
Twitter soups up mobile ads with location data from Foursquare
Published: March 26, 2015
Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.
Ore-Ida taps Pinterest to inspire dinnertime conversation topics
Published: March 26, 2015
Ore-Ida Potatoes is tapping Pinterest for a mobile-optimized, family-friendly campaign that aims to inspire bold dinner table conversations and also ramp up awareness of its Bold and Crispy fries, suggesting that Pinterest is still relevant for mobile marketers.
Marriott flies out travel publication content to social media users
Published: March 26, 2015
Marriott International is ramping up efforts to connect with users on mobile by making content from its Marriott Traveler destination and lifestyle publication available on its social media pages as well as its blog and mobile-optimized site, proving that consumers are searching for snackable news on social.
Mobile Minutes: Microsoft's app-building service; BT returns to mobile market; Twitter's quality filter; 3D scanning
Published: March 26, 2015
Today in mobile marketing - Microsoft Corp. unveils streamlined app-building service, backed by the cloud; BT returns to mobile phone market; Twitter hopes new quality filter will help hide abusive tweets; 3D scanning just might change your life.
Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture - Mobile Commerce Daily
Published: March 26, 2015
Mobile Commerce Daily today - Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture; Target drives mobile commerce sales with flashy pictures on Instagram.
The new HQ for innovation labs? Your retail store
Published: March 26, 2015
By Babs Ryan

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

How Budweiser’s mobile flexibility keeps it at head of the pack
Published: March 25, 2015
An analysis of Budweiser’s mobile strategy over several years shows the brewer to be a consistent leader, excelling at targeting and engaging millennials, the demographic that represents its best opportunity in the years ahead.
Reese’s scores with bracket-themed social promotion tied to mobile coupon
Published: March 25, 2015
The Hershey Company’s Reese’s brand is driving sales and awareness of its candy products by teaming up with the National Collegiate Athletic Association to sponsor an annual College All-Star Game, and leveraging a bracket-themed promotion on social media to offer coupons for free items to mobile users.
Facebook's direct line to millennial access: Will it work for media?
Published: March 25, 2015
Media publications and Facebook are starting an experimental process offering content to readers on the social network without the need to continue to an external link to better attract fleeting millennial readers.
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