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Tag: mobile marketing

Total Results: 11675

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Lexus creates immersive video to highlight life on the road
Published: August 25, 2015
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
Mobile Minutes: Uber plays Cupid; Swatch adds smartwatches; Mobile ad revenue suffers; Smartphone sales decline
Published: August 25, 2015
Today in mobile marketing - Uber courts riders by playing Cupid on Chinese Valentine's; Swatch CEO signals plans to add to smartwatch range: Swiss paper; Mobile readers abound; the ads, not so much; Smartphone sales growth slowed in second quarter.
Mobile flash sale apps lack inspiration, require larger brand presence - Mobile Commerce Daily
Published: August 25, 2015
Mobile Commerce Daily today - Mobile flash sale apps lack inspiration, require larger brand presence; Taco Bell adds Visa Checkout to grab all smartphone owners’ orders.
Audi sees 80pc higher completion rate with vertical mobile video ads
Published: August 24, 2015
Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
White House Black Market celebrates individuality and social media in new campaign
Published: August 24, 2015
Apparel retailer White House Black Market is urging women to embrace their individuality in an effort to solidify positive brand sentiment via a social media campaign featuring musician Marissa Jack.
JFK Airport taps beacons to display wait times
Published: August 24, 2015
New York’s John F. Kennedy International Airport is employing beacon technology in its Terminal 4 with the goal of removing some of the hassle in flying by displaying actual wait times at major queues for travelers.
IHeartMedia mines app user history for better messaging
Published: August 24, 2015
IHeartMedia is driving engagement with mobile application users through interactive response-driven tactics, proving how data and in-app messaging can work together to increase use.

Mobile Minutes: Android Wear watches; Apple raises funds; Uber bookings; Oracle acquires Maxymiser
Published: August 24, 2015
Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.
Target’s Cartwheel drives 10pc more offer downloads via personalization - Mobile Commerce Daily
Published: August 24, 2015
Mobile Commerce Daily today - Target’s Cartwheel drives 10pc more offer downloads via personalization; Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads.
5 words to describe courageous mobile marketers
Published: August 24, 2015
By Jeff Hasen

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

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