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Tag: mobile marketing

Total Results: 13419

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Mobile Minutes: Best Buy and virtual reality; New digital currency; Spotify's IPO plans; Facebook's political views
Published: August 25, 2016
Today in mobile marketing - Best Buy poised to be virtual reality’s first mainstream test; Big banks plan to coin new digital currency; Spotify has a big wrinkle iron out before it goes public; Find out what Facebook thinks about your political views.
Mastercard transforms The Barclays into testing ground for in-app payments - Mobile Commerce Daily
Published: August 25, 2016
Mobile Commerce Daily today - Mastercard transforms The Barclays into testing ground for in-app payments; Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection.
Chat bots: Turning SMS into a next-gen engagement platform
Published: August 25, 2016
By Tim Fujita-Yuhas

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

Why behavior matters more than thought leadership
Published: August 25, 2016
By Liraz Margalit

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

Nike’s Run Club app update unlaces personalized workouts, adaptive coaching
Published: August 24, 2016
Nike is tightening the strings on its mobile offerings by introducing an updated Run Club application that boasts adaptive coaching options, round-the-clock access to athletic expertise and enhanced social sharing features, such as hashtag challenges and branded stickers.
Annie's cooks up connections with Facebook fans, supporting brand expansion
Published: August 24, 2016
Organic packaged food brand Annie’s is supporting its growth surge with a video campaign on Facebook that leverages a cuteness-factor, hoping to grab users' attention with animals while scrolling through their news feeds.
PNC educates Pinterest users, tapping into established consumer behavior
Published: August 24, 2016
PNC Bank is hoping to make financial information more accessible to consumers with Pinterest boards that focus on fiscal and childhood education, providing knowledge where users are already searching for similar advice.
Mobile Minutes: Apple's curved iPhones; Google's mobile ad constraints; Pinterest buys Instapaper; Pokémon Go's decline
Published: August 24, 2016
Today in mobile marketing - Apple could launch an iPhone with curved screen; Publishers will be penalized for mobile pop-up ads in Google search results; Pinterest acquires Instapaper to get smarter about articles; The Pokémon Go phenomenon has peaked, and is in decline.
Sam’s Club’s revamped Scan & Go app helps shoppers bypass checkout lanes - Mobile Commerce Daily
Published: August 24, 2016
Mobile Commerce Daily today - Sam’s Club’s revamped Scan & Go app helps shoppers bypass checkout lanes; Sephora, Starbucks offer best digital gift card experiences: report.
Under Armour recruits runners with emotional mobile video, social sharing
Published: August 23, 2016
Under Armour is attempting to create an emotional bond with consumers through a heartfelt mobile video campaign that emphasizes the passion it takes to be a runner paired with a social media contest in which participants prove their love of running.
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