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Tag: mobile marketing

Total Results: 12107

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VanDerWaals merges fashion and technology with connected bag
Published: November 24, 2015
VanDerWaals is modernizing the phrase "customizable fashion" with a series of connected handbags enabling users to easily switch up the color for on-the-go accessorizing.
Mobile Minutes: NBA sued over DFS; Deutsche Bank goes password free; Star Wars on Google; Samsung Pay expands
Published: November 24, 2015
Today in mobile marketing – NBA, sports investment groups among those sued over DFS; Deutsche Bank tests password-free mobile security; Star Wars fan? Google has apps for that; Samsung Pay now works with Chase Bank.
Beacons to influence $7.5B in millennial holiday spending: report - Mobile Commerce Daily
Published: November 24, 2015
Mobile Commerce Daily today - Beacons to influence $7.5B in millennial holiday spending: report; Macy’s helps shoppers make the most of mobile opportunities.
Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

EBay invigorates mobile banner ads with icons for text-wary millennials
Published: November 23, 2015
EBay takes the mobile banner ad to new heights by showcasing several icons that tip off viewers to what happens when they tap and encourage engagement from consumers familiar with smartphone shorthand.
Sharing economy apps miss opportunity by overlooking moms: report
Published: November 23, 2015
On-demand service and sharing economy applications are missing out on a significant revenue opportunity by not targeting mothers in advertising campaigns, with many claiming they are interested in, but unaware of, these companies, according to a new report.
Oxfam unwraps mobile location for in-app holiday fundraising ads
Published: November 23, 2015
Nonprofit Oxfam America is leveraging mobile location to target shoppers with in-application banners ads at a time when these users are most likely to make a donation, boosting donations during the organization’s annual fundraising campaign.
Four Seasons learns from guests, unveils interactive city guide
Published: November 23, 2015
Four Seasons Hotel The Westcliff Johannesburg is enticing consumers with an interactive map and city guide meant to highlight the property’s convenient location for sightseeing.
Mobile Minutes: Snapchat’s advertising struggles; Pepsi Phone P1s; Google takes on Amazon; Jawbone cuts staff
Published: November 23, 2015
Today in mobile marketing – Snapchat's lackluster ad business threatens $16 billion valuation; Meet Pepsi Phone P1s: Features metallic chassis, fingerprint reader, dual-SIM for just $110; Google gets serious about competing in cloud with Amazon Web Services; Jawbone to cut 15 percent of workforce.
Abercrombie & Fitch’s first app update in a year hits right marks - Mobile Commerce Daily
Published: November 23, 2015
Mobile Commerce Daily today - Abercrombie & Fitch’s first app update in a year hits right marks; Overstock.com pins holiday hopes on mobile exclusives, gamification and early access.
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