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Tag: mobile marketing


Total Results: 11069

   Displaying: 11 - 20

Bobbi Brown takes makeup social media campaign to the extreme
Published: April 24, 2015
Bobbi Brown is partnering with GoPro and extreme female athletes to promote its new long-wear eye collection through social media.
Mobile Minutes: Facebook's Hello app; Twitter's Swirl venture; Galaxy vs. iPhone; O'Hare airport app
Published: April 24, 2015
Today in mobile marketing - Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy's battle against iPhone on the rise; Mobile app could speed O'Hare passport lines.
Mobile Minutes: Facebook's Hello app; Twitter's Swirl venture; Galaxy vs. iPhone; O'Hare airport app
Published: April 24, 2015
Today in mobile marketing - Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy's battle against iPhone on the rise; Mobile app could speed O'Hare passport lines.
Staples’ acquisition of Makr app highlights mobile’s transaction strengths - Mobile Commerce Daily
Published: April 24, 2015
Mobile Commerce Daily today - Staples’ acquisition of Makr app highlights mobile’s transaction strengths; PayPal pilots NFC as transaction volume increases 40pc.
Stop failing at mobile-campaign attribution
Published: April 24, 2015
By BJ Hatcher

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Coca-Cola connects with moms on mobile via fitness-tracking push
Published: April 23, 2015
Coca-Cola is extending its presence in the mobile fitness space and bolstering its connection with mothers by joining drugstore chain CVS and Morris Media Network’s regional Parent magazine group in challenging families in three Southern states to track healthy lifestyle practices on a mobile-optimized Web site in exchange for prizes.
Mobile ad revenue surge is Facebook’s data-sharing reward
Published: April 23, 2015
Facebook’s shift to providing ways for brands to use its data to more effectively target consumers on mobile is being repaid with swelling mobile ad revenue figures as usage grows.
Mobile ad revenue skyrockets with a 76 percent increase: IAB
Published: April 23, 2015
As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
Hilton unfurls Periscope for live stream concert featuring Nick Jonas
Published: April 23, 2015
Hilton Worldwide is promoting the Hilton@PLAY concert series, an extension of the Hilton HHonors loyalty platform, by enabling fans to virtually attend a Nick Jonas concert via Periscope, proving the live-streaming mobile application's potency with hotel marketers.
Mobile Minutes: Google's wireless service; BlackBerry's security offering; Yahoo's mobile ads; WhatsApp and calls
Published: April 23, 2015
Today in mobile marketing - Google set to unveil wireless service; BlackBerry introduces security offering for IoT devices; Yahoo shows growth in mobile advertising, but results miss estimates; Facebook’s WhatsApp will be how the world makes phone calls.
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