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Tag: mobile marketing

Total Results: 9698

   Displaying: 11 - 20

Lincoln targets mobile shoppers with redesigned, interactive site
Published: July 29, 2014
A redesigned mobile Web site for the Lincoln car brand that includes interactive features helps parent Ford Motor Co. reach out to increasingly Internet-savvy mobile car shoppers as part of an effort to launch a new era for the brand.
LSN Mobileís Local on the Go app unifies local news from major US cities
Published: July 29, 2014
Mobile media company LSN Mobile has replaced its Local News mobile application with a more unified Local on the Go app, providing local news, weather and sports by city, according to the userís preference, to give local coverage a single host.
Searsí back-to-school social campaign punches with comedic slang
Published: July 29, 2014
Retailer Sears is attracting shoppers with comedy in its back-to-school promotional campaign, focusing on stereotypical crush scenes from the first day of school in a series of YouTube videos that includes a social hashtag.
Privacy top issue in mobile tracking, PunchTab survey shows
Published: July 29, 2014
Privacy concerns would keep half of consumers from permitting retail mobile trackers to know their location, although more than a quarter would allow tracking if given the right incentives, according to a survey by the
PunchTab marketing firm.
Mobile Minutes: Drones, responsive design, Apple, Amazon
Published: July 29, 2014
Today in mobile marketing - Drones to help find survivors through mobile phones; Is responsive design killing mobile?; Apple turns its attention to books and radio with BookLamp, Swell buys; Amazonís cloud is growing so fast itís scaring shareholders.
IKEA creates omnichannel shopping experience from favorited items in app - Mobile Commerce Daily
Published: July 29, 2014
Mobile Commerce Daily today - IKEA creates omnichannel shopping experience from favorited items in app; Lord & Taylor unites beacons, popular apps and brands for in-store appeal.
Alipayís ecommerce solution for luxury brand expansion in China
Published: July 29, 2014
By Thomai Serdari

It turns out that the Chinese, both in rural and urban areas, empowered by Chinaís steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.

How to target Gen Z, the new consumer on the block, via mobile
Published: July 28, 2014
Their attention spans are getting shorter, they think in 4D, they communicate with symbols and images and their reliance on mobile devices has left them with a lack of situational awareness; this is Generation Z, a group of digital natives who should not be ignored despite their youth.
Skol reinvents musical connections via location-based social app
Published: July 28, 2014
Brazilian beer brand Skol is using mobile technology to tag a song to locations on a map for a shareable experience that defines places with music.
Push notifications do not win over millennials: report
Published: July 28, 2014
A new report from Voxburner into young people and their attitudes and behaviors when it comes to mobile application usage reveals that 67 percent of millennial users find ads the biggest turn-off.
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