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Tag: mobile marketing


Total Results: 13783

   Displaying: 11 - 20

Mobile loyalty programs are the new modern currency
Published: January 13, 2017
By Amelia Powell

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

New York Times adapts to HTTPS amidst new Google guidelines
Published: January 12, 2017
The New York Times is part of the recent wave of publishers to cater to Google’s new protocol by introducing HTTPS for higher security, as the industry continues to shift towards the strategy.
Dior exemplifies how diverse social media accounts can benefit - Luxury Daily
Published: January 12, 2017
Luxury Daily today - Dior exemplifies how diverse social media accounts can benefit; Prada refreshes spring campaign with five separate identities.
6 trends from CES 2017 for marketers
Published: January 12, 2017
By Daniel Hodges

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

5 successful apps and their monetization strategies
Published: January 12, 2017
By Sarah Watkins

Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer engagement. However, what many of them forget to mention is that just getting an app out is not enough.

Chicken of the Sea uses social to spread seafood-health awareness
Published: January 11, 2017
Packaged seafood brand Chicken of the Sea is piggy backing on the New Year’s resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.
Mobile Minutes: Facebook lawsuit; Medicaid data; Suspended Twitter user; Fitbit acquisition
Published: January 11, 2017
Today in mobile marketing - Facebook challenges $2 billion lawsuit alleging oculus stole key technology; Medicaid’s data gets an Internet-era makeover; Twitter temporarily suspends woman after she reports anti-Semitic messages; Fitbit acquires smartwatch maker Vector Watch.
3 ways retailers can merge digital and physical store strategies
Published: January 11, 2017
By Peter McLachlan

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic "yes" to both of these questions, your organization is not thinking customer-first.

Zulily taps consumers via social for next campaign star
Published: January 10, 2017
Online retailer Zulily is bringing its fans into its marketing efforts with a new campaign that puts the focus on the cutest babies submitted to be the face of the brand via social media.
Retailers need to reassess augmented reality, virtual reality
Published: January 10, 2017
By Evan Magliocca

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

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