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Tag: mobile marketing

Total Results: 11896

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RCS promises new opportunities – and more complexity – for mobile messaging
Published: October 12, 2015
The mobile messaging landscape continues to add more options, with Google’s acquisition of Jibe Mobile suggesting that Rich Communication Suite services, or RCS, could help wireless carrier recover lost ground here.
Tesla, BMW pull ahead in engagement rankings
Published: October 12, 2015
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
Apple Pay’s in-app availability could be more important to adoption - Mobile Commerce Daily
Published: October 12, 2015
Mobile Commerce Daily today - Apple Pay’s in-app availability could be more important to adoption; Why Pinterest will play a big role for some retailers this Halloween.
Coca-Cola uncaps esports’ marketing potential with mobile-driven content sponsorship
Published: October 9, 2015
Coca-Cola is sponsoring a new weekly digital program covering competitive gaming through a partnership with media company IGN, whose viewers spend 60 percent of their time on mobile.
NY Times embraces Google's AMP to better optimize mobile Web content
Published: October 9, 2015
The New York Times is one of the publishers that has quickly adopted Google’s new Accelerated Mobile Pages Project in the early stages as the publication attempts to gain more control over readers' experiences following a period of significant upheaval caused by growing smartphone use.
MovieTickets.com leverages beacons to reach mall shoppers with studio content
Published: October 9, 2015
Movie ticketing application MovieTickets.com is leveraging mall-based beacons to enable film studios to reach its users with messaging promoting film trailers and ticket purchases.
Dior places consumers front row with 360-degree runway show experience
Published: October 9, 2015
French couture house Christian Dior is letting consumers experience its spring/summer 2016 runway show as if they were there through its new DiorTV mobile application.
Mobile Minutes: Facebook gets more emotive; Samsung Pay; Stress relieving app; IPhone 7
Published: October 9, 2015
Today in mobile marketing – Facebook's Like button set to get more emotive; Samsung says personal payment information not at risk; Beautiful new app is like a stress-relieving lava lamp; IPhone 7 rumors: Apple Inc. patent points to wireless charging through speaker coil, taptic engine.
Amazon lures Etsy users, brings handcrafts into the mainstream - Mobile Commerce
Published: October 9, 2015
Mobile Commerce Daily today - Amazon lures Etsy users, brings handcrafts into the mainstream; Operation Smile plays Yahtzee with mobile users to raise funds.
Predictive marketing a growing opportunity on mobile for nimble brands
Published: October 8, 2015
Significantly more predictive experiences are available on mobile now compared with a year ago, opening up new opportunities for marketers adept at massaging data.
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