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Tag: mobile marketing

Total Results: 13122

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Hong Kong Airlines upgrades mobile ads with 360-degree virtual cabin walkthroughs
Published: June 24, 2016
Hong Kong Airlines is flying in a new type of mobile ad format to promote upgraded flight seats via 360-degree videos enabling viewers to walk through a business class cabin and picture themselves experiencing premium travel.
Mobile World Congress headed for US, reflecting growth of mega events
Published: June 24, 2016
Two of the mobile industry’s largest trade associations, GSMA and CTIA, are pooling their resources to create a new large-scale conference highlighting the United States mobile industry and its impact around the world.
Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands
Published: June 24, 2016
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Amazon makes it harder for retailers to ride Prime Day’s coattails - Mobile Commerce Daily
Published: June 24, 2016
Mobile Commerce Daily today - Amazon makes it harder for retailers to ride Prime Day’s coattails; Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app.
Former MMA execs launch The Connected Marketer
Published: June 24, 2016
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.
Cannes Lions: Building the Under Armour brand
Published: June 24, 2016
By Dan Hodges

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

Macy’s creates mobile interactive audience experience for July 4 fireworks
Published: June 23, 2016
Macy’s will introduce a new mobile activation for its annual fireworks display on July 4, enabling attendees to sync their phones to the explosions in the sky.
AT&T exec: Big data enables customer-first predictive strategies for omnichannel
Published: June 23, 2016
NEW YORK – An AT&T executive at Forrester’s CXNYC 2016 said that the company is heavily focused on mining big data as it thinks about targeting multi-device users and ways to predict and be proactive with customers.

Retailers need to get out of customers’ way on mobile: American Express
Published: June 23, 2016
NEW YORK – An executive at American Express’ LoyaltyEdge at Forrester’s CXNYC 2016 emphasized that it is imperative to make mobile and digital interfaces as sleek and helpful as possible, allowing customers to quickly complete their tasks without getting in the way.
Mobile means bigger fraud risks for customers: Forrester analyst
Published: June 23, 2016
NEW YORK - A Forrester analyst at Forrester’s CXNYC 2016 explained that mobile is a prime platform for hackers to commit fraud against marketers' customers, especially for retailers that have rushed applications to market.
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