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Tag: mobile marketing

Total Results: 12953

   Displaying: 11 - 20

Orange Leaf brings mascot to life via AR coloring app
Published: May 20, 2016
Frozen yogurt chain Orange Leaf is serving a new integration with the Colorbug augmented reality application, bringing the brand's Orange Unicorn mascot to life for customers.
Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches Fast.com; YouTube’s VR plans
Published: May 20, 2016
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
How VR commerce could transform bricks-and-mortar retail - Mobile Commerce Daily
Published: May 20, 2016
Mobile Commerce Daily today - How VR commerce could transform bricks-and-mortar retail; EBay taps mobile to introduce first-ever virtual reality department store.
End of status quo in mobile app acquisition marketing
Published: May 20, 2016
By Jai Jaisimha

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

Google bets big on smartphones to drive VR opportunities
Published: May 19, 2016
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
Announcing Mobile Insights Summit 2016 New York June 23
Published: May 19, 2016
Register now for the Mobile Insights Summit 2016, the nation's only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers' marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
Quaker State highlights marketing clichés via satirical, Onion-produced social campaign
Published: May 19, 2016
Motor oil brand Quaker State is bringing a satirical spin to its latest social media campaign – created in conjunction with digital media company Onion Inc. – with a custom YouTube video that pokes fun at marketing fads used to attract customers.
Darby Smart DIY site crafts deeper engagement with mobile video
Published: May 19, 2016
Do-it-yourself startup Darby Smart combines how-to videos and shoppable content in a Pinterest-like layout, with mobile and video key ways that consumers engage with the platform.
Mobile Minutes: Fitbit inches towards mobile payments; Nokia returns to phones; Food delivery shakeout; Amazon’s plans
Published: May 19, 2016
Today in mobile marketing – Fitbit acquires mobile payments technology but won't add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services.
What Burger King’s new chatbot means for QSR chains’ order-ahead options - Mobile Commerce Daily
Published: May 19, 2016
Mobile Commerce Daily today - What Burger King’s new chatbot means for QSR chains’ order-ahead options; New York MTA hops on mobile ticketing bandwagon with new app.
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