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Tag: mobile marketing

Total Results: 10752

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John Frieda promotes revived line with social media-geared party
Published: February 26, 2015
Kao USA Inc.'s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
Starwood Hotels puts Uber in driver’s seat with loyalty partnership
Published: February 26, 2015
Starwood Hotels and Resorts and Uber are teaming up to offer the hotel brand’s Preferred Guest members the ability to earn more rewards points each time they take a ride with an Uber vehicle, displaying that cross-partnerships are imperative for marketers in the transportation and hospitality industries.
Siloed messaging strategies restrict mobile’s potential: report
Published: February 26, 2015
In a reflection of the disjointed approach businesses are taking with mobile messaging, 62 percent have more than one messaging platform deployed while 78.5 percent have more than one of the same use cases active across different departments, according to a new report from OpenMarket and International Data Corp.
Fast Company’s new mobile app bridges magazine, news content
Published: February 26, 2015
Fast Company is distancing itself from the print paradigm by leveraging a new mobile application that gives readers access to a combination of highly curated magazine content with real-time news on a platform that is fully optimized for mobile devices.
Mobile Minutes: Google's marketing acquisition; UberX free in Seoul; Apple's patent payout; Pebble's color smartwatch
Published: February 26, 2015
Today in mobile marketing - Google acquires mobile startup that manages Facebook ads; Uber makes uberX ride-sharing service free in Seoul; Apple ordered to pay $533 million for patent infringement, including racially diverse options; Pebble watch goes color on Kickstarter.
Domino’s voice-activated ordering assistant tops half-million orders - Mobile Commerce Daily
Published: February 26, 2015
Mobile Commerce Daily today - Domino’s voice-activated ordering assistant tops half-million orders; Barclays pushes for social commerce with Twitter payments feature.
Must job seekers give employers a reason to reject them?
Published: February 26, 2015
By R. Scott Oswald

With headscarf case, Supreme Court could make discrimination even easier.

Digital, tech brands more buzzworthy than traditional marketers: report
Published: February 25, 2015
Disney, BMW and Nike are the only traditional consumer brands in the top 10 on a new list released today ranking the most popular brands based on social and online conversations.
Black Opal joins empowering marketing trend with social media campaign
Published: February 25, 2015
Black Opal, a skincare and makeup brand designed for women of color, is following Dove and many other beauty brands with the launch of its “I Define My Beauty” social media campaign by using a hashtag to combat stereotypes.
Viggle engagement increased during Oscars while viewership declined
Published: February 25, 2015
While television viewership and the volume of related tweets declined during Sunday’s Academy Awards broadcast, second-screen application Viggle recorded increased engagement across a variety of metrics.
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