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Tag: mobile marketing


Total Results: 10262

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Travelocity urges consumers to leverage Thanksgiving travel apps
Published: November 18, 2014
Travelocity is encouraging consumers to use Thanksgiving travel mobile applications to help with managing itineraries, flights and accommodations as part of its 2014 Thanksgiving Travel Survival Guide.
IPhone 6 to benefit education system with ID capabilities
Published: November 18, 2014
As Apple Pay aims to replace consumers’ physical wallets, experts believe the iPhone 6 will also serve universities by replacing traditional student identification cards that allow them opportunities such as on-campus access and laundry payment capabilities.
Mobile Minutes: Facebook at Work service; Uber teams with Spotify; AT&T drops super cookies; YouTube's Music Key service
Published: November 18, 2014
Today in mobile marketing - Upcoming 'Facebook at Work' service will rival LinkedIn, Slack: report; Uber said to announce music partnership with Spotify; AT&T drops 'super cookie' mobile tracking; Why YouTube's Music Key service is a big deal.
Target streamlines in-store holiday shopping with app navigation features - Mobile Commerce Daily
Published: November 18, 2014
Mobile Commerce Daily today - Target streamlines in-store holiday shopping with app navigation features; Walmart taps image recognition for holiday photo cards.
Inviting nominations: Mobile Marketer Awards 2014
Published: November 18, 2014
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.
New: Q3 2014 mobile site performance benchmark report
Published: November 18, 2014
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.
Marrying retail and digital for bricks-and-mortar stores
Published: November 18, 2014
By Kevin Thompson

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

Mobile-only promotions lose relevance as omnichannel experiences gain
Published: November 17, 2014
The need for mobile-only promotions – an important strategy for marketers just a year ago – is waning as smartphone use during the shopping journey grows and the focus shifts to bringing the best of online shopping into bricks-and-mortar retail.
Web site redesigns suggest mobile coming-of-age in traditional publishing
Published: November 17, 2014
A recent slew of responsive news Web site launches show how traditional publishers are beginning to see mobile as a tool with unique storytelling and engagement potential and moving away from a view of the technology as a novelty or extension of their operations.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from Yankee Group, iCrossing and McCann Truth Central.
Please click here to learn more!