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Tag: mobile marketing


Total Results: 9916

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EBay to launch mobile ad network as in-app opportunities grow
Published: September 15, 2014
EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.
History Channel raises creativity bar with takeover native ad units
Published: September 15, 2014
The History Channel and on-demand media streamer Netflix are a few initial experimenters to try new native ads that appear on publishing Web sites and take over the user’s entire screen.
British marketers’ relevant mobile ads are well received: report
Published: September 15, 2014
As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year, according to a new report from xAd and Telmetrics.
Mobile Minutes: Facebook wants YouTube?; Government vs. Yahoo; Mobile apps' privacy; Parisian mobile guide
Published: September 15, 2014
Today in mobile marketing - Facebook tries to muscle in on YouTube; Government’s threat of daily fine for Yahoo shows aggressive push for data; Privacy lapses riddle majority of mobile apps, data protection authorities find; Mobile app guides to visiting Paris.
Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content - Mobile Commerce Daily
Published: September 15, 2014
Mobile Commerce Daily today - Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content; Ted Baker pinpoints high-quality Pinterest followers to promote new collection.
The sharing economy comes to Apple – but not in the way you think
Published: September 15, 2014
By Vanessa Horwell

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

Omniplatform is biggest change in mobile this year, says Zappos exec
Published: September 12, 2014
NEW YORK – A Zappos executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said that Apple and Google’s efforts to create seamless experiences across devices will drive the biggest change in marketers’ mobile strategies this year and next.
Mobile Minutes: Apple's smartwatch play; Improving IT relationships; SAP, Ericsson team up; Facebook tests posts
Published: September 12, 2014
Today in mobile marketing - Apple’s smart smartwatch play: Let developers find the killer app; What marketers can do today to improve their relationship with IT; SAP, Ericsson team up for mobile management and apps; Facebook is testing self-destructing posts.
Apple Pay vs. MCX: Which has bigger potential in mobile payments? - Mobile Commerce Daily
Published: September 12, 2014
Mobile Commerce Daily today - Apple Pay vs. MCX: Which has bigger potential in mobile payments?; Millennials are open to new forms of payment: report.
Twitter exec: Mobile sparking seismic shift in holiday buying decisions
Published: September 11, 2014
NEW YORK - A Twitter executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said mobile’s ability to make shoppers aware of products and brands by supplying them with pertinent information will produce a seismic shift in holiday-shopping buying decisions.
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