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Tag: mobile marketing


Total Results: 10398

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Marketers quickly embrace simplicity of Yo app
Published: December 15, 2014
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
Use mobile to make customers feel cared for: report
Published: December 15, 2014
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
Philipsí Designed to Play video campaign sees high engagement on mobile
Published: December 15, 2014
With strong engagement rates in its first year, Philipsí Designed to Play mobile campaign for its razors is being extended with a few tweaks to enhance the performance and better reach young, tech-savvy consumers with fun, interactive videos.
Porch app builds bond between homeowners, professionals
Published: December 15, 2014
Porchís new app that lets homeowners connect with professionals and a pilot program that lets pros accept small job requests reflects its effort to capitalize on consumer demand for quick service accelerated by the mobile mind shift.
Mobile Minutes: SoftBank and T-Mobile; smartphone driverís license; US digital currency?; Chicago, NY copy Uber
Published: December 15, 2014
Today in mobile marketing - SoftBank shrinks U.S. office, marking end of failed T-Mobile bid; Iowa is building the nationís first smartphone driverís license; Instead of fighting Bitcoin, the U.S. could make its own digital currency; Chicago and New York officials look to build Uber-like apps for taxis.
John Frieda triggers mobile experience with sound waves in mass merchant - Mobile Commerce Daily
Published: December 15, 2014
Mobile Commerce Daily today - John Frieda triggers mobile experience with sound waves in mass merchant; Priceline.comís Express Deals integrates Apple Pay for even faster reservations.
ABCs of content marketing and why it matters to brands
Published: December 15, 2014
By Dana Drissel

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

Why are mobile email open rates declining?
Published: December 12, 2014
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
State Farm taps object recognition with CarCapture app
Published: December 12, 2014
State Farm is leveraging object recognition technology and partnering with Edmunds.com to launch the CarCapture mobile application that allows users to snap a photo of the back of a car and instantly receive detailed information.
United Airlines embraces paperless flight decks with iPhones for attendants
Published: December 12, 2014
United Airlines, stepping up its move to create paperless aircraft and flight decks, is leveraging iPhone 6 Plus smartphones to help 23,000 flight attendants worldwide enhance the customer experience.
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