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Tag: mobile marketing


Total Results: 12852

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Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne? - Mobile Commerce Daily
Published: April 29, 2016
Mobile Commerce Daily today - Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?; Mobile sales volume projected to reach 2.05B by 2020: report.
When it comes to mobile shopping, customer location is everything
Published: April 29, 2016
By Anthony Nicalo

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting
Published: April 28, 2016
NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.
Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
Keds' photographers capture content best for GIFs and mobile-first formats
Published: April 28, 2016
NEW YORK - A Keds executive at the Forrester Marketing 2016 Forum emphasized that while marketers should not focus entirely on digital, the brand still employs a mobile-first perspective in content creation, starting with optimal smaller-screen formats, such as GIFs, and building out from there.
Lexus IS makes debut for global audience through reveal video
Published: April 28, 2016
Toyota Corp.’s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.
Mobile Minutes: Samsung Pay's ATM move; EU's data dominance curb; PayPal's growth; Instagram's new layout
Published: April 28, 2016
Today in mobile marketing - Samsung Pay now lets you withdraw cash at the ATM – if you live in Korea; Google to Facebook risk new wave of EU curbs on data dominance; PayPal's strong growth pushes shares higher; Instagram screenshots show new black and white design layout being tested.
Messaging is the most important part of mobile strategy: Forrester analyst - Mobile Commerce Daily
Published: April 28, 2016
Mobile Commerce Daily today - Messaging is the most important part of mobile strategy: Forrester analyst; Brand trust comes from proving yourself to consumers: Southwest Airlines.
Cat-and-mouse game of mobile ad fraud has only just begun
Published: April 28, 2016
By Amit Joshi

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

How Macy's tapped mobile video freedom to create emotional bonds
Published: April 27, 2016
NEW YORK – A Macy’s executive at Forrester’s Marketing 2016 Forum explained how digital and mobile video allowed the department store chain to create a more in-depth storytelling piece that generated more than 33 million views.
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