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Tag: mobile marketing

Total Results: 12975

   Displaying: 21 - 30

Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
Published: May 24, 2016
By Scott Allan

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

Why media buying does not need to be hard in this market
Published: May 24, 2016
By Andrew Fischer

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game
Published: May 23, 2016
Clorox is back for a second run with its Bachelorette-themed mobile matchmaking game within entertainment application Viggle, suggesting that second-screen engagement strategies paired with rewards are working for consumer packaged goods brands.
New England Patriots scores mobile touchdown with branded emojis
Published: May 23, 2016
The New England Patriots is the latest sports team leveraging emojis to boost fan engagement by using an SDK that enables application users to interact with the social stickers without having to download a separate platform.
Campaign of the week: Chevrolet goes big on small cars, screens
Published: May 23, 2016
Following a surge in brand content designed for mobile and millennials, one of the better recent examples comes from Chevrolet, encouraging users to find the right small car with a polished effort that is fun and hip. Watch this video for the full analysis.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenue
Published: May 23, 2016
Today in mobile marketing Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
Can PayPal hold its ground in mobile payments? - Mobile Commerce Daily
Published: May 23, 2016
Mobile Commerce Daily today - Can PayPal hold its ground in mobile payments?; Grubhub cooks up restaurant efficiency via in-house omnichannel platform.
Do not get stuck in mobile limbo
Published: May 23, 2016
By Scott Anderson

As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.

New federal overtime rules will burden brands, retailers and agencies
Published: May 23, 2016
By Rania V. Sedhom

While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for marketers and retailers.

The misappropriation of native advertising
Published: May 20, 2016
By Yoav Naveh

Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.

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