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Tag: mobile marketing

Total Results: 10785

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Oral-B toothbrush app update lets users get feedback from dentist
Published: March 3, 2015
Procter & Gamble’s update of its Oral-B toothbrushing mobile application allows users to receive direct feedback and recommendations from dentists and hygienists, pointing to mobile’s value in fostering healthy habits.
IAB taps beacons to greet 30K festival attendees
Published: March 3, 2015
The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival's mobile app.
Mobile Minutes: Google's mobile network; Microsoft's smartphones; Sony drives wearable demand; BlackBerry goes to cloud
Published: March 3, 2015
Today in mobile marketing - Google to launch small US mobile network; Microsoft doubles down on affordable smartphones; Sony looks to business users to drive wearables demand; BlackBerry takes to the cloud in bid to attract small businesses.
Domino’s makes ordering on-the-go even easier with smartwatch integration - Mobile Commerce Daily
Published: March 3, 2015
Mobile Commerce Daily today - Domino’s makes ordering on-the-go even easier with smartwatch integration; Samsung, PayPal each reach for bigger mobile payments role.
Wearables are talk of the show at Barcelona’s Mobile World Congress
Published: March 3, 2015
By Stephen Upstone

You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.

Pepsi becomes positive symbol for families in video reunion campaign
Published: March 2, 2015
Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
Google's updated flight-search tool spikes fear among booking apps
Published: March 2, 2015
Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.
Amazon, JCPenney respond to “The Dress” color debate on Twitter
Published: March 2, 2015
Amazon and JCPenney are two of the top retailers that quickly responded to the worldwide social media buzz concerning a post about a dress that provoked a debate late last week over the color of the garment's stripes, underscoring how mobile moments can help brands connect with today's consumers.
DreamWorks Animation app game seeks revenue, buzz ahead of Home movie launch
Published: March 2, 2015
Animation studio DreamWorks has released a mobile puzzle game with independent game developer Behaviour Interactive to promote its upcoming 3D animated comedy, Home.
Fashion-forward wearables will hamper mobile marketing: report
Published: March 2, 2015
A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.
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