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Tag: mobile marketing


Total Results: 13773

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Mobile Minutes: Prive Firefox browser; The iPhone city; 2016 gadget takeaways; Amazon's flying warehouse
Published: December 30, 2016
Today in Mobile Marketing - The iPhone just got a new super-private Firefox browser; How China built iPhone City with billions in perks for Apple’s partner; The big takeaway for gadget nerds in 2016; This is Amazon's patent for a flying warehouse.
Finding opportunity in the chaos of mobile advertising
Published: December 30, 2016
By Phil Schraeder

For consumers, a smartphone can represent familiarity and comfort. For marketers, though, a smartphone can represent chaos and uncertainty.
Conversations I have with agencies, brands and publishers about mobile marketing increasingly seem marked by anxiety.

13 customer experience trends for 2017
Published: December 30, 2016
By Richard R. Shapiro

When today’s consumer has questions about your product, it is no longer acceptable to wait for the answers — they must be addressed in real time or the customer will turn to the next readily available and better option.

Top 10 mobile marketing trends for 2017
Published: December 29, 2016
By Ritesh Bhavnani

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. Where go eyeballs, so goes the money.

When the labels lost their status: 3 steps to reclaim luxury
Published: December 28, 2016
By Sarah Clark

Designer merchandise used to be the ultimate status symbol. The upper class was defined by who they wore. For most others, the closest they could get to a Donna Karan dress was leafing through the glossy pages of Vogue magazine.

First fruit of $45M investment in Vibes is acquisition of mobile firm Red Fish Media
Published: December 27, 2016
The move by the Chicago-based Vibes comes as the mobile marketing and technology space experiences a wave of consolidation among smaller and bigger platforms.
Ecommerce: The new holiday frontier
Published: December 27, 2016
By Jaysen Gillespie

A season once defined by hectic shopping malls, frenzied crowds and stocking the shelves of bricks-and-mortar stores shifted this year to something a bit more homey.

Social media marketing helped Rogue One at the box office
Published: December 23, 2016
With the help of some robust and varied social marketing campaigns, Rogue One, the first standalone Star Wars film, rocketed to number one in the box office.
App installs boom during the holidays: report
Published: December 23, 2016
To gauge the potential growth of mobile marketing, a new report looks at the successes marketers saw last year with shopping apps, which saw a spike in app installs that was between 150 and 175 percent larger than average, according to Dot Com Infoway.
Email, push and SMS: Integrated or independent?
Published: December 23, 2016
By Melinda Krueger

With attention spans shrinking and mobile devices dominating, you can see how mastering short-form messaging will be a key skill for marketers of the future.

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