Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile marketing

Total Results: 12434

   Displaying: 21 - 30

3 challenges facing mobile programmatic buyers
Published: February 4, 2016
By Karl Stillner

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

Zoolander 2 transforms selfies, modeling mobile marketing know-how
Published: February 3, 2016
Paramount Pictures is ramping up awareness for its highly anticipated sequel, Zoolander No. 2, with a mobilized platform enabling users to transform their selfies so they recreate the main character’s iconic look.
Groupon, StubHub match mobile dynamic ads to editorial content, avoiding ad blockers
Published: February 3, 2016
Groupon, StubHub and Spotify are among a multitude of marketers hoping to circumvent the anti-advertising attitude of consumers through a solution that effectively pairs mobile ads with publishers' content.
Purina grooms mobile for dog show bracket challenge
Published: February 3, 2016
Purina Pro Plan is raising awareness for the upcoming Westminster Kennel Club Dog Show by rolling out its first-ever mobile-optimized bracket contest, enabling consumers to predict the winning breeds for a chance to win $1 million.
Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim Armstrong
Published: February 3, 2016
Today in mobile marketing - Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google's 'moon shots' cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.
47pc want real-time promotions – few retailers offer them: report - Mobile Commerce Daily
Published: February 3, 2016
Mobile Commerce Daily today - 47pc want real-time promotions – few retailers offer them: report; StubHub rolls out in-app personalized ticket recommendation, relisting features.
Budweiser infuses Super Bowl responsible driving campaign with mobile utility
Published: February 3, 2016
Budweiser taps mobile’s potential to bring consumer utility to high-profile Super Bowl ads with a site that makes it easy to find the most convenient way home and supports the brand’s responsible driving message.
Priceline.com's cross-platform revamp lifts off with targeted video on Facebook
Published: February 2, 2016
Priceline.com is revamping its marketing strategy and digital platforms to better address the shift toward mobile, including introducing new personalization features and embracing Facebook's targeted mobile video solution.
Mobile, still king at Google, is poised for boost from machine learning
Published: February 2, 2016
Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.
Schick targets millennial males on social via Sports Illustrated-supported contest
Published: February 2, 2016
Schick is building on last year’s brand sponsorship of Sports Illustrated’s popular swimsuit issue by introducing a mobile-first campaign that targets both of the marketers' respective audiences.
Please click here to register now !