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Tag: mobile marketing

Total Results: 11061

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How the post-install event is key to app marketing
Published: April 22, 2015
By Moshe Vaknin

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

Starbucks’ experimental bent boosted by loyal following on mobile
Published: April 21, 2015
Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.
North Face's Earth Day social campaign may lack consumer impact
Published: April 21, 2015
The North Face is expanding its Earth Day-inspired Clothes The Loop recycling program with a social media campaign asking users to upload photos of themselves recycling products to be entered to win a $100 gift card, but may miss the mark with leveraging the cause for brand awareness.
Kmart extends streak of irreverent social videos with Lounger Games
Published: April 21, 2015
Kmart continues to leverage social video to generate laughs and brand awareness, this time with an hour-long video of two guys doing nothing that supports the launch of the Joe Boxer Inactivity Tracker.
Avianca targets US Hispanics with programmatic mobile ad exchange
Published: April 21, 2015
Univision is part of a programmatic mobile ad exchange aimed at making it easier for advertisers to connect with United States Hispanics, with Colombian airline Avianca among the first to do so via the network.
Mobile Minutes: Sony's flagship phone; Lilly for Target app trouble; Wearables for babies; Google's smartwatch hack
Published: April 21, 2015
Today in mobile marketing - Sony unveils flagship phone despite mobile pain; Target website, apps overwhelmed by demand for Lilly Pulitzer; 'Connected' babies = more sleep for you; Google’s smartwatches now let you leave your phone at home.
Booking.com flies in wearables commerce with Apple Watch booking app - Mobile Commerce Daily
Published: April 21, 2015
Mobile Commerce Daily today - Booking.com flies in wearables commerce with Apple Watch booking app; Caribou Coffee steams up sales via app, mobile loyalty program.
3 use cases for A/B testing on mobile
Published: April 21, 2015
By Lynn Wang

A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness
Published: April 20, 2015
Logo reality contest show RuPaul’s Drag Race and footwear retailer Foot Locker are the most recent brands to join in on the latest mobile marketing trend, emoji keyboard applications, in an effort to connect further with fans.
TD Bank’s relatable social media posts make it a leader: report
Published: April 20, 2015
As banking increasingly takes place online and on mobile, financial institutions have tried to shift their marketing efforts to social media, with TD Bank and SunTrust Banks two of the leaders here, according to a new analysis by Engagement Labs.
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