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Tag: mobile marketing


Total Results: 11554

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Facebook makes significant strides in improving user satisfaction: report
Published: July 28, 2015
Facebook had the biggest jump in satisfaction rates among an overall increase for social media sites that is creating a halo effect for brands marketing through these channels, according to a new report released today by the American Customer Satisfaction Index.
American Eagle challenges Spotify and Pandora for millennials’ music streaming
Published: July 28, 2015
American Eagle Outfitters has brought its store playlists – well known among millennial shoppers - to mobile users’ devices through a recent application update, turning it into a streaming music app to boost engagement.
Express unzips new ad for Instagram fans ahead of TV rollout
Published: July 28, 2015
Express is merging digital and traditional advertising methods by building excitement for a new commercial featuring supermodel Karlie Kloss with a rollout on Instagram 24 hours before it hit televisions nationwide.
Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service
Published: July 28, 2015
Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.
Burger King taps MasterPass to gain wallet share among QSR fans - Mobile Commerce Daily
Published: July 28, 2015
Mobile Commerce Daily today - Burger King taps MasterPass to gain wallet share among QSR fans; Wearables to account for 20pc of mobile proximity payments by 2020: report.
How over-communicating can kill brand loyalty and sever symbiotic relationships
Published: July 27, 2015
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Univision taps Snapchat to score goal at Gold Cup
Published: July 27, 2015
Spanish language network Univision is leveraging the personalization of Snapchat’s live stories in a new partnership to increase awareness for major events and promote a positive brand sentiment by letting fans take over the experience.
Stride Rite walks into mobile ads with rebranding campaign
Published: July 27, 2015
Children’s shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents through real-life experiences and ad content.
Former Twitter exec looks to change online retail market
Published: July 27, 2015
Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.
Wallflower Jeans brings YouTube to bricks-and-mortar stores for back-to-school promotion
Published: July 27, 2015
Juniors brand Wallflower Jeans is integrating QR codes, YouTube celebrities and video with in-store experiences in a unique back-to-school campaign to connect with teen girls.
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