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Tag: mobile marketing


Total Results: 11704

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Pay-per-view jumps to mobile, despite slow payment adoption fears - Mobile Commerce Daily
Published: August 28, 2015
Mobile Commerce Daily today - Pay-per-view jumps to mobile, despite slow payment adoption fears; Cole Haan laces up Apple Pay, tying in shoppable Instagram content.
Rewarding healthy lifestyles: The next wave of loyalty
Published: August 28, 2015
By David Hargreaves

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

Macy’s turns mobile into shopping stylist with appointment booking options
Published: August 27, 2015
Macy’s is introducing a complimentary personal shopping service that enables consumers to book an appointment with a stylist via a mobile-optimized site, highlighting smartphones’ journey into becoming must-have shopping companions.
Star Wars taps YouTube trend, progressing fan frenzy surrounding toy release
Published: August 27, 2015
Disney is jumping in on a current YouTube trend to promote merchandise from the newest installment of the cult classic Star Wars films in an attempt to further dramatize the unveiling of its line of toys.
Webinar on Sept. 24: Five last-minute tips for effective 2015 holiday mobile marketing
Published: August 27, 2015
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on 5 last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners and iCrossing offer strategic marketing advice.
Reebok leverages pull of selfies while attempting to break the trend
Published: August 27, 2015
Footwear manufacturer Reebok is poking fun at the traditional selfie pose, while also playing into consumers’ love for the trend and instilling its core brand values with a social media sweepstakes.
Chanel checks the charts with astrological Instagram effort
Published: August 27, 2015
French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.
Mobile Minutes: Amazon's alcohol delivery; PayPal's OneTouch expansion; Apple Watch in Best Buy; TuneIn goes premium
Published: August 27, 2015
Today in mobile marketing - Amazon launching one-hour booze delivery in Seattle; PayPal expands One Touch program to new markets in Europe, Australia; Apple Watch primed for mainstream appeal with Best Buy rollout; TuneIn adds premium option.
Dunkin’ Donuts overflows competition with mobile gift and coupon blitz - Mobile Commerce Daily
Published: August 27, 2015
Mobile Commerce Daily today - Dunkin’ Donuts overflows competition with mobile gift and coupon blitz; MasterCard tees up contactless payments with cardholder discounts at The Barclays.
Brands and publishers must tap the changing Hispanic market
Published: August 27, 2015
By Ian Foley

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

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