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Tag: mobile marketing

Total Results: 10902

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American Well’s mobile app leverages social data to drive registration
Published: March 24, 2015
Telehealth company American Well, which launched a mobile application 18 months ago, leveraged data on social channels such as Facebook to drive registrations and conversions as mobile health picks up steam.
Mobile Minutes: Uber sells stake; Bank of America's mobile banking; Revamped Apple TV; Yik Yak's defense
Published: March 24, 2015
Today in mobile marketing - Uber sells stake to India’s Times Group in marketing deal; Survey: BofA customers most open to paying for mobile banking; Report: Revamped Apple TV arriving this summer; Maker of controversial Yik Yak app responds to critics.
Burger King unwraps emoji keyboard for Chicken Fries return - Mobile Commerce Daily
Published: March 24, 2015
Mobile Commerce Daily today - Burger King unwraps emoji keyboard for Chicken Fries return; Wells Fargo’s mobile banking app says hola to Spanish customers.
SXSW: Ada Lovelace, the 19th century and women’s role in tech
Published: March 24, 2015
By Dan Hodges

The percentage of women in the computer science and tech fields has declined from 34 percent in 1980 to 13 percent in 2015.

Are media buyers using the best algorithms?
Published: March 24, 2015
By Changfeng Wang

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

Days of mobile on the cheap are over: Forrester
Published: March 23, 2015
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
Turner Sports' March Madness Snapchat deal targets millennial viewers
Published: March 23, 2015
An agreement between Time Warner’s Turner Sports and the National Collegiate Athletic Association with Snapchat to provide user-generated content during the March Madness basketball tournament will burnish the mobile application's reputation as the new event-based consumption experience for millennials.
Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
L’Oreal boosts power of a good hair day through social media
Published: March 23, 2015
L’Oreal Paris is rolling out a campaign to coincide with the brand’s new Advanced Haircare line and is asking social media users to share their powerful hair moments on Facebook, Instagram and Twitter with a specified hashtag for a chance to meet supermodel Karlie Kloss, proving that incentives are key for beauty campaigns on social.
Soccer’s San Jose Earthquakes score with season-opening social push
Published: March 23, 2015
The San Jose Earthquakes’ leveraging of an in-stadium social engagement program will deepen fans’ relationships with the Major League Soccer Club by connecting them with both the team and the community on mobile devices beyond the bricks-and-mortar stadium.
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