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Tag: mobile marketing

Total Results: 9803

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Why retailers’ print catalogs are making a comeback
Published: August 18, 2014
By Darin Archer

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

McDonald’s fans mobile strategy with real-time, real-world interactions
Published: August 15, 2014
McDonald’s, already a leading mobile marketer, kicked up its efforts a notch this year by leveraging real-time technology to support how consumers use their smartphones to engage with the real world while driving traffic into a nearby location.
Elle mobilizes print edition and sees 4x lift in engagement
Published: August 15, 2014
Elle magazine in Spain recently mobilized its print pages using interactive image recognition, resulting in an engagement rate that was four times higher than a typical mobile campaign.
Pet360 finds engagement increases commerce
Published: August 15, 2014
PHILADELPHIA - Pet360 Inc., an integrated media and technology company, wants to change the way pet owners interact with the products they buy and the information they consume by building innovative digital experiences.
Yelp launches in Chile, as mobile boom increases appetite for reviews
Published: August 15, 2014
Yelp, continuing a South American expansion, launched its social-review service in Chile to increase its share of the location-based mobile space.
NY State Parks office leverages mobile trail maps to engage visitors
Published: August 15, 2014
The New York State Office of Parks is offering free mobile maps covering 1,500 miles of trails in more than 50 parks to engage visitors.
Mobile Minutes: Line, Facebook, AT&T, Lenovo
Published: August 15, 2014
Today in mobile marketing - App makes a stand against China messaging ban with cute merch; Facebook to track users across devices to study shopping habits; AT&T tries big discount on iPads as it seeks subscriber growth; After China smartphone success, Lenovo plans leap forward overseas.
New rules of customer engagement
Published: August 15, 2014
By Noam Green

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

Negative Google Glass sentiment raises questions for marketers
Published: August 14, 2014
A swell of anti-Google Glass sentiment is raising questions about whether resistance to the technology would prevent marketers from building applications for it.
Soaring revenue figures underscore mobile’s importance as advertising tool: report
Published: August 14, 2014
Global mobile advertising revenue in 2013 soared 92 percent from a year earlier, reflecting mobile’s adoption as an essential marketing element, according to statistics released by the Interactive Advertising Bureau, IAB Europe and IHS Technology.
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