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Tag: mobile marketing

Total Results: 11397

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AT&T raises TV Everywhere ante with Apple Watch app, more channels
Published: June 26, 2015
AT&Tís update of its U-verse mobile application to add more channels for viewing outside the home and to work with the Apple Watch focuses attention on the telecommunications companyís heated rivalry with Verizon for mobile-first TV everywhere programs.
Mobile Minutes: Facebook Messenger; Bacteria-free BlackBerry; Facebook's HBO premieres; Mobile designated drivers
Published: June 26, 2015
Today in mobile marketing - Now you can use Facebook Messenger without Facebook; BlackBerry considers bacteria-free device for hospitals; HBO offers premiere episodes of two series on Facebook; Tap your phone, and a designated driver takes you (and your car) home.
American Eagle Outfitters addresses on-demand mindset with in-app reservations - Mobile Commerce Daily
Published: June 26, 2015
Mobile Commerce Daily today - American Eagle Outfitters addresses on-demand mindset with in-app reservations; 27pc of consumers want digital delivery for CPG products: Deloitte.
Missed opportunities of mobile messaging
Published: June 26, 2015
By Melinda Krueger

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

Coca-Colaís Fuze fuses mobile calling, selfies, video in summer blitz
Published: June 25, 2015
The Coca-Cola Companyís Fuze Iced Tea brand is rolling out a mobile blitz for its summer campaign, including a microsite enabling fans to create selfies, send friends a phone call featuring pop culture icon Mr. T and download a variety of alarm and text tones.
Is Verizonís mobile-first TV a stopgap on road to self-serve content?
Published: June 25, 2015
Verizonís announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
Unilever's Axe drafts Justise Winslow to reach NBA fans on social
Published: June 25, 2015
Unileverís male grooming brand Axe is partnering with Duke University basketball player Justise Winslow on social media to better connect with the brandís target demographic by tapping the excitement surrounding todayís National Basketball Association draft.
Ford rides mobile wave into ebike app, car-sharing program
Published: June 25, 2015
Ford Motorís reveal of a new prototype electric bike with complementary smartphone and smartwatch applications seeks to ease urban commutes while continuing the automakerís efforts to attract mobile-savvy millennial buyers.
NBA bounces into younger fan base via mobile fantasy pact
Published: June 25, 2015
National Basketball Association franchisesí deal with daily fantasy sports application FanDuel points to basketballís ability to attract younger, mobile-savvy fans who are increasingly drawn to fantasy sports.
Mobile Minutes: Instagram's real-time news; Facebook's Web access; Google Music's free model; Snapchat's marketing
Published: June 25, 2015
Today in mobile marketing - Instagram gets into real-time news; Facebook to offer South African Cell C users free Web access; Google dangles free music-streaming service to lure paid subscribers; Snapchat joins Daily Mail and WPP agency in marketing venture.
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