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Tag: mobile marketing

Total Results: 11896

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Universal's Everest lends itself to virtual reality experience on mobile
Published: October 8, 2015
Universal Studios tapped into recently released film Everest’s breathtaking imagery for a mobile virtual reality platform that digitally transports users to the mountain.
How installment plans are impacting sales of upscale phones: report
Published: October 8, 2015
While some upscale smartphone manufacturers have been concerned about United States carriers’ shuffle to no-contract options and installment plans, consumers are actually using the no-strings-attached choices to purchase more high-end devices, according to a report from Kantar.
Aéropostale pits retweeting against favoriting to drive engagement
Published: October 8, 2015
In a unique push on Twitter, specialty apparel retailer Aéropostale recently pitted retweeting against favoriting, asking users to engage one way or the other to vote for their favorite outfit.
Mobile Minutes: Google accelerates mobile pages; Android crushes iOS; Facebook tackles home repair; FanDuel
Published: October 8, 2015
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple's iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
Mcommerce sales to reach $142B in 2016: Forrester - Mobile Commerce Daily
Published: October 8, 2015
Mobile Commerce Daily today - Mcommerce sales to reach $142B in 2016: Forrester; Top 10 mobile-offline activations from Q3.
Getting the most out of holiday retail campaigns
Published: October 8, 2015
By Eric Nielsen

With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.

Unilever showcases multinational reach of emojis with Wall’s keyboard
Published: October 7, 2015
Unilever’s ice cream brand Wall’s is putting itself at the heart of young adults’ conversations in multiple countries with an emoji keyboard that focuses on interactive brand engagement as opposed to interruptive advertising.
MLB brings fans together with baseball-devoted social media app
Published: October 7, 2015
Major League Baseball continues its efforts to provide fans with fully immersive digital experiences through a new mobile application named MLB Fans that acts as a social haven where users can connect with related content.
McDonald’s unwraps social frenzy to celebrate all-day breakfast rollout
Published: October 7, 2015
McDonald’s is celebrating the rollout of its all-day breakfast menu by enticing Southern California residents to post photos of their meals using the #AllDayBreakfast hashtag on Twitter or Instagram for a chance to win coupons and prizes.
Rite Aid eases moms' Halloween fears via social media
Published: October 7, 2015
Rite Aid is targeting moms this Halloween on social media and through a mobile-optimized site where they can find tips, recipe ideas and other content for keeping on top of their busy schedules during the fall season.
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