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Tag: mobile marketing

Total Results: 13634

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Red Robin modernizes marketing tactics while celebrating tradition of the hamburger
Published: October 19, 2016
Red Robin is updating its marketing strategies by refocusing its latest “Let’s Burger” campaign away from broadcast and towards digital and mobile.
Urgency for luxury brands to adopt mobile clienteling
Published: October 19, 2016
By Kevin Nix

If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.

The North Face debuts social and mobile video campaign targeting urban consumers
Published: October 18, 2016
The North Face is bridging the gap between online and offline marketing by celebrating the opening of its new flagship location in New York with dedicated social and mobile video content, targeting urban consumers who have a higher level of mobile usage.
Mobile Minutes: Apple's AI push; IBM Watson; Samsung's new chips; Apple self-driving car
Published: October 18, 2016
Today in mobile marketing – This mysterious chip in the iPhone 7 could be key to Apple's AI push; IBM is counting on its bet on Watson, and paying big money for it; Samsung Elec says it started mass production of 10-nanometre chips; Will car manufacturers want in on Apple's self-driving system?
Combining affinity with proximity is key to location-based marketing
Published: October 18, 2016
By Jeffrey Sampson

Proximity without affinity produces a flood of false positives.

Colgate scavenger hunt initiates digital meet-and-greet for country music fans
Published: October 17, 2016
Colgate is teaming with the Country Music Association Awards to give fans intimate social access to a country music star, Jana Kramer – with some of the latest social media innovations such as Facebook Live in play.
NBC VR brings at-home Notre Dame, Stanford fans to the game
Published: October 17, 2016
Fans of the University of Notre Dame football team were able to watch their team in 360-degrees thanks to a new partnership between the team and virtual reality company NextVR this past weekend.
Fast fashion: How modern retailers can keep pace with big brands
Published: October 17, 2016
By Brandon Levey

For luxury brands, the very art that motivates designers to create clothing is threatened when a 9-12 month planning period simply will not cut it against brands such as Zara or H&M that can churn out off-the-runway looks in mere weeks.

Sephora and other brands make use of Flipboard's new integrated content stream Storyboard
Published: October 15, 2016
Sephora is natively blending its ads into the flow of magazine and blog content ahead of its holiday sales event within the application Flipboard, which is known to keep in line with the beauty retailer's audience.

Northwestern Mutual partners with Kid President creator for new social video campaign
Published: October 14, 2016
In an effort to remove the stigma around talking about money, life insurance company Northwestern Mutual has partnered with video producer SoulPancake for a digital and social video campaign, appealing to consumers in a non-advertising format.

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