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Tag: mobile marketing


Total Results: 13254

   Displaying: 21 - 30

Yes, app marketers, you do need a message center
Published: July 21, 2016
By Melinda Krueger

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

Google’s AMP meets mobile ads for faster brand experiences
Published: July 20, 2016
With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.
Star Trek Beyond lands exclusive content on Atom ticketing app
Published: July 20, 2016
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets.
Fairlife milk appeals to teenagers with comedic social media tropes
Published: July 20, 2016
Premium milk brand Fairlife is tapping into The Onion’s satirical comedic theme in an attempt to market directly to teens for a soon-to-be-launched chocolate milk brand with a social media-fueled video campaign that urges viewers to do nothing.
Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson’s YouTube channel
Published: July 20, 2016
Today in mobile marketing – P&G starts online subscription service for Tide Pods; Dorsey's Square starts up UK operation for first European foray; Facebook to pay Internet stars for live video; Dwayne Johnson crashes onto YouTube, latest Hollywood celeb seeking to strike digital gold.
Bloomin’ Brands forgoes app in favor of Web-based loyalty program - Mobile Commerce Daily
Published: July 20, 2016
Mobile Commerce Daily today - Bloomin’ Brands forgoes app in favor of Web-based loyalty program; Social beats television in impact on purchasing decisions: report.
Big mistakes that app marketers make daily
Published: July 20, 2016
By Jonathan Pelosi

If you are a marketer or retailer with applications, I have some bad news for you.

What is wrong with your mobile loyalty program and how to fix it?
Published: July 20, 2016
By Kevin Nix

Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.

88pc of marketers invest in mobile to match escalating demands: report
Published: July 19, 2016
With marketers across multiple industries recognizing that their mobile experiences are falling short of customer expectations, 88 percent plan to invest in mobile this year, according to a new report from PointSource.
Marriott promotes venue inspiration with event-planning mobile destination
Published: July 19, 2016
Marriott International is shifting its mobile focus to a new group of potential clients via a site rife with inspiring imagery, quizzes and helpful tips designed to entice event planners to book a venue for their next fete, showcasing the importance of tailored content.
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