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Tag: mobile marketing


Total Results: 9922

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Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content - Mobile Commerce Daily
Published: September 15, 2014
Mobile Commerce Daily today - Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content; Ted Baker pinpoints high-quality Pinterest followers to promote new collection.
The sharing economy comes to Apple – but not in the way you think
Published: September 15, 2014
By Vanessa Horwell

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

Omniplatform is biggest change in mobile this year, says Zappos exec
Published: September 12, 2014
NEW YORK – A Zappos executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said that Apple and Google’s efforts to create seamless experiences across devices will drive the biggest change in marketers’ mobile strategies this year and next.
Mobile Minutes: Apple's smartwatch play; Improving IT relationships; SAP, Ericsson team up; Facebook tests posts
Published: September 12, 2014
Today in mobile marketing - Apple’s smart smartwatch play: Let developers find the killer app; What marketers can do today to improve their relationship with IT; SAP, Ericsson team up for mobile management and apps; Facebook is testing self-destructing posts.
Apple Pay vs. MCX: Which has bigger potential in mobile payments? - Mobile Commerce Daily
Published: September 12, 2014
Mobile Commerce Daily today - Apple Pay vs. MCX: Which has bigger potential in mobile payments?; Millennials are open to new forms of payment: report.
Twitter exec: Mobile sparking seismic shift in holiday buying decisions
Published: September 11, 2014
NEW YORK - A Twitter executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said mobile’s ability to make shoppers aware of products and brands by supplying them with pertinent information will produce a seismic shift in holiday-shopping buying decisions.
NY Times eyes deep linking to drive app use
Published: September 11, 2014
NEW YORK – A New York Times executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said he expects deep linking to be integrated in the news organization’s mobile applications shortly as it strives to be where its core readers are.
Kahuna stresses personalization for optimal mobile strategies
Published: September 11, 2014
NEW YORK – A Kahuna executive at the Mobile Marketing Summit: Holiday Focus 2014 stressed the need for personalization and consumer-first strategies to drive massive revenue opportunities for brands.
Bloomberg focuses on imagery in use of mobile video
Published: September 11, 2014
NEW YORK – Business and financial news provider Bloomberg uses the power of video and imagery to engage its audience across devices, according to a Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2014.
Lord & Taylor exec: Beacons more cost-effective for testing mobile payments - Mobile Commerce Daily
Published: September 11, 2014
Mobile Commerce Daily - Lord & Taylor exec: Beacons more cost-effective for testing mobile payments; GameStop reaches mobile customers via deep understanding.
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