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Tag: mobile marketing

Total Results: 9676

   Displaying: 21 - 30

Social shopping takes leap forward with 'Buy' button on Facebook
Published: July 21, 2014
Social shopping is gaining the wider availability that could drive the uptake marketers are hoping for thanks to Facebook’s revelation last week that it is testing a “Buy” button as well as Twitter’s acquisition of CardSpring.
How Airbnb’s redesign supports the next generation of mobile travelers
Published: July 21, 2014
Airbnb’s recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today’s always-on travelers.
Mobile Minutes: Samsung, Microsoft, Bitcoin, Facebook Mentions
Published: July 21, 2014
Today in mobile marketing - Samsung electronics mobile executives take bonus cuts; Microsoft is laying off 14pc of employees as it overhauls its mobile business; Mobile industry should embrace Bitcoin or get left behind; Celebrities only for Facebook’s new ‘Mentions’ iOS app.
How Quiznos uses gamification to strengthen loyalty connections - Mobile Commerce Daily
Published: July 21, 2014
Mobile Commerce Daily today - How Quiznos uses gamification to strengthen loyalty connections; Paypal brings back rewards for top shoppers.
Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Tory Burch’s labeled Fitbit fitness bands attract the fashion forward
Published: July 18, 2014
Fashion label Tory Burch has designed a collection of signature fitness products for fitness tracking device company FitBit to give the products a fashionable edge.
Digital knowledge gap affects a third of business leaders: survey
Published: July 18, 2014
Although more than half of business leaders place digital strategy and data analytics high on their agenda, a third see themselves as having weak or no capabilities in that area, according to a survey by the Consumer Goods Forum and KPMG International.
Cosmopolitan Magazine widens range with multi-platform video service CosmoBody
Published: July 18, 2014
Hearst Corporation’s women’s magazine Cosmopolitan accompanies the launch of a mobile-optimized Web site alongside a multi-platform fitness video channel CosmoBody, available on a mobile application upon subscription, in attempt to broaden the brand's reach.
Milken Institute eases learning for health administration students via new app
Published: July 18, 2014
The Milken Institute School of Public Health at George Washington University unveiled a mobile application for health-administration students that leverages a mobile device’s camera, video and push notification capabilities to build user engagement.
Blue Jackets cater to connected fans with Wi-Fi upgrade
Published: July 18, 2014
The Columbus Blue Jackets’ installation of Wi-Fi at Nationwide Arena will give the hockey club’s fans high-speed wireless connectivity on any mobile devices in the arena, boosting fan engagement with the sport.
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