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Tag: mobile marketing

Total Results: 11195

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1800Flowers, MillerCoors execs: Emojis are fundamental for driving millennial mcommerce - Mobile Commerce Daily
Published: May 19, 2015
Mobile Commerce Daily today - 1800Flowers, MillerCoors execs: Emojis are fundamental for driving millennial mcommerce; Can Google change mobile shopping behavior with a buy button?
Mobile commerce has a visibility problem
Published: May 19, 2015
By Kumaran Sambandan

Mobile commerce is not turning into a windfall for every retailer.

Q1 2015 mobile site performance benchmark report
Published: May 18, 2015
In first-quarter 2015, retailers actually increased the average byte size of their mobile sites by 9 percent. Not surprisingly, retailers saw a slight uptick in their average mobile Web page load time.
Platform Pulse: Facebook gains upper hand in mobile news delivery
Published: May 18, 2015
Last week’s platform news highlights how, in the ongoing struggle to monetize media offerings for mobile users, technology companies such as Facebook have the upper hand over traditional media.
UNICEF taps mobile-enabled crowdsourcing to tackle global problems
Published: May 18, 2015
UNICEF is tapping the wisdom of the crowd via mobile phone to help bring food security, renewable energy and other resources to impoverished children in 190 nations, pointing to mobile’s ability to drive valuable input in global public service.
Mobile Minutes: Facebook's privacy problem; Kenya's mobile money; Chinese wireless carriers; Old media
Published: May 18, 2015
Today in mobile marketing - Facebook 'tramples European privacy law': Belgian watchdog; What is next for Kenya's mobile money revolution; China wireless carriers to slash contract prices, could spur 4G boom; The average age of Facebook’s news partners: 107.
Mobile carriers consider blocking ads as turf war with Google escalates
Published: May 16, 2015
Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.
How Marriott is using mobile messaging to transform visiting a hotel
Published: May 15, 2015
Marriott Hotels is redefining the hotel visit with mobile at the center, enabling members of its loyalty program to engage in real-time conversations with staff before, during and after a visit through the brand’s application.
MLB swings at storytelling home run with embrace of Snapchat
Published: May 15, 2015
Major League Baseball’s tapping of Snapchat to bring video content to fans takes the game back to its 19th-century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.
Snapple encourages fans to do the talking and showcase the brand
Published: May 15, 2015
Dr Pepper Snapple Group tea and juice brand Snapple is leveraging hashtags, viral video, social media and celebrity spokespeople to persuade fans and millennials to share why they love the brand, in an effort to gear up for its most popular season and further its image as a trusted customer-first brand in a highly competitive category.
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