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Tag: mobile marketing


Total Results: 9986

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Mobile Minutes: Ride-sharing troubles; Amazon deliveries; iPhone stumbles; BlackBerry loss shrinks
Published: September 29, 2014
Today in mobile marketing - Los Angeles and San Francisco threaten ride-sharing firms; Amazon takes a big step toward finally making its own deliveries; Apple CEO Cook goes from record sales to iPhone stumbles; BlackBerry reports smaller-than-expected loss; revenue falls.
Airlines tread carefully into flash sales as mobile’s influence grows - Mobile Commerce Daily
Published: September 29, 2014
Mobile Commerce Daily today - Airlines tread carefully into flash sales as mobile’s influence grows; Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series.
Taking the Amazon battle to last-mile delivery seriously
Published: September 29, 2014
Amazon’s decision to experiment with deliveries bypassing traditional delivery companies takes the retail battle to the newest area of competitive advantage: the last mile.
Facebook prioritizes user IDs over cookies to boost mobile budgets
Published: September 26, 2014
With Facebook’s expected launch of a new ad network called Atlas, the social media giant may be looking to dethrone Google as the king of mobile advertising but it faces a potential coup from marketers who are having second thoughts about sharing user data.
CPG brands’ localized digital activations more influential than TV ads: report
Published: September 26, 2014
CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.
Showtime creates tactile Homeland mobile ad for dramatic effect
Published: September 26, 2014
Showtime has partnered with Immersion Corporation to use its haptic technology in mobile ads, with the goal of increasing viewer engagement and retention.
MapQuest streamlines user experience for easier commuting with new app
Published: September 26, 2014
MapQuest is targeting working individuals and commuters with its new Commute application, designed to simplify consumers’ daily drives and offer more navigation convenience.
Mobile Minutes: iOS update pulled; Facebook's WhatsApp bid greenlit; Apple, Twitter bet on start-up; High-fashion Apple
Published: September 26, 2014
Today in mobile marketing - Apple pulls iOS 8 software update after iPhone problems; Exclusive: EU regulators to approve Facebook's $19 billion bid for WhatsApp; Apple, Twitter bet on twenty-somethings' billion dollar company; Apple Watch mashups hint at how the company could go high-fashion.
Retailers should look beyond beacons to drive relevancy during holidays - Mobile Commerce Daily
Published: September 26, 2014
Mobile Commerce Daily today - Retailers should look beyond beacons to drive relevancy during holidays; Facebook fans spend almost 50pc more at grocery stores: report.
Rise of the enterprise mobile event app
Published: September 26, 2014
By Patrick Payne

The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.

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