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Tag: mobile marketing

Total Results: 9672

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Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Tory Burch’s labeled Fitbit fitness bands attract the fashion forward
Published: July 18, 2014
Fashion label Tory Burch has designed a collection of signature fitness products for fitness tracking device company FitBit to give the products a fashionable edge.
Digital knowledge gap affects a third of business leaders: survey
Published: July 18, 2014
Although more than half of business leaders place digital strategy and data analytics high on their agenda, a third see themselves as having weak or no capabilities in that area, according to a survey by the Consumer Goods Forum and KPMG International.
Cosmopolitan Magazine widens range with multi-platform video service CosmoBody
Published: July 18, 2014
Hearst Corporation’s women’s magazine Cosmopolitan accompanies the launch of a mobile-optimized Web site alongside a multi-platform fitness video channel CosmoBody, available on a mobile application upon subscription, in attempt to broaden the brand's reach.
Milken Institute eases learning for health administration students via new app
Published: July 18, 2014
The Milken Institute School of Public Health at George Washington University unveiled a mobile application for health-administration students that leverages a mobile device’s camera, video and push notification capabilities to build user engagement.
Blue Jackets cater to connected fans with Wi-Fi upgrade
Published: July 18, 2014
The Columbus Blue Jackets’ installation of Wi-Fi at Nationwide Arena will give the hockey club’s fans high-speed wireless connectivity on any mobile devices in the arena, boosting fan engagement with the sport.
EBay says in-store pickup gains traction faster than same-day delivery - Mobile Commerce Daily
Published: July 18, 2014
Mobile Commerce Daily today - EBay says in-store pickup gains traction faster than same-day delivery; Donald J Pliner’s mobile Web site sees 3pc increase in order size.
Location-based, relevant push notifications will reign this holiday season
Published: July 17, 2014
Push notifications can either be incredibly helpful or terribly annoying for shoppers, but emerging best-practices from the still relatively new messaging strategy suggest location and relevancy will help some notifications stand above the rest during the upcoming holiday season.
How Apple's IBM partnership will help its consumer business
Published: July 17, 2014
While Apple is known for constantly thinking ahead in terms of the consumer, the brand will put a bigger focus on enterprise through a new collaboration with IBM, with both companies hoping to reimagine the use of mobile by businesses, address security threats and cause overall growth.
Johnson & Johnson’s Donate-A-Photo surpasses 260K submissions, 20K users in one year
Published: July 17, 2014
NEW YORK - An executive from Johnson & Johnson announced a number of achievements made by mobile application Donate-A-Photo, including funding more than 20,000 children’s eye exams, the purchase of 4,000 resuscitation devices for newborns and the restoration of 14 public parks, at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day July 15.
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