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Tag: mobile marketing

Total Results: 9978

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Chico’s deems mobile as critical for breast cancer social campaign
Published: September 24, 2014
Women’s clothing chain Chico’s FAS is supporting Breast Cancer Awareness month with a social campaign that rests heavily on mobile capabilities.
Mobile Minutes: Mastering mobile ads; Apple unclear on Beats plans; Google+ eases requirements; New app for the blind
Published: September 24, 2014
Today in mobile marketing - How to master mobile advertising; Months after buying beats, Apple’s plans for its music service remain unclear; Google eases up on requiring Google+ during account sign-ups; New smartphone app gives sight to the blind.
Mobile POS still fails to deliver on line-busting promise - Mobile Commerce Daily
Published: September 24, 2014
Mobile Commerce Daily today - Mobile POS still fails to deliver on line-busting promise; Citi eliminates paper checks for some as mobile banking grows.
Brands and consumers cannot be friends
Published: September 24, 2014
By Matt Rosenberg

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

68pc of retailers overlook mcommerce investments: report
Published: September 23, 2014
A surprising 68 percent of retailers have no plans for new or continued investments in mobile infrastructure for holiday 2014 despite the fact that many recognize mobile commerce as their top competitive weakness and the area of infrastructure in which they are least confident, according to a new report from eBay Enterprise.
Bacardi targets heavy mobile users via Pandora-based content, contest
Published: September 23, 2014
Spirits company Bacardi is targeting heavy mobile users with a contest on Pandora that rewards entrants with free vacation tickets while promoting the brand's Triangle station.
Skippy stirs up fun with interactive mobile Web effort
Published: September 23, 2014
Peanut butter brand Skippy's first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and engage new customers.
CPG mobile-ad fraud a growing problem, says Solve Media
Published: September 23, 2014
Mobile advertising fraud is a growing problem in the consumer packaged goods sector, with the number of cases well above the national and global average, according to a Solve Media study.
Disney’s Star Wars Rebels hit stores with related mobile app to follow
Published: September 23, 2014
Disney will be integrating Star Wars Rebels characters in the Star Wars Scene Maker mobile application following the launch of a new TV series and related merchandise.
Mobile Minutes: Alibaba vs. high profit margins; iPhone 6 sales skyrocket; Line Corp not listing; Death of iPod
Published: September 23, 2014
Today in mobile marketing - Can Alibaba keep growing without sacrificing high profit margins?; Sales of iPhone 6 and 6 Plus top 10 million in first weekend; Naver says no 2014 float for Line, clouding deal outlook; iPod mastermind Tony Fadell on the death of the iPod: "You can't get too nostalgic."
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