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Tag: mobile marketing

Total Results: 11417

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59pc of millennials use smartphones as sous-chefs: Google
Published: June 29, 2015
Millennials are increasingly relying on their smartphones for help in the kitchen, as 59 percent claim they cook with their tablets or smartphones nearby, according to a new study from Google.
Platform Pulse: Mobile’s takedown of TV continues
Published: June 29, 2015
Last week’s mobile platform news was all about the power of imagery and the growing opportunity to deliver immersive and relevant storytelling that leaves television in the dust as Facebook, Instagram and Snapchat continue to innovate.
Campari unscrews real-time data for Lyft offer targeting bar-goers
Published: June 29, 2015
Campari America is joining forces with mobile rewards platform Kiip to offer consumers credit for ridesharing application Lyft during peak drinking hours.
Pinterest streamlines access to content, driving downloads, engagement
Published: June 29, 2015
Photo-sharing platform Pinterest increased mobile application installs by more than 100 percent by unlocking the potential of tracking data and running test campaigns.
Mobile Minutes: Siri and HomeKit; Mobile payments and tips; T-Mobile's free upgrades; Apple's Confederate flag removal
Published: June 29, 2015
Today in mobile marketing - Here's how Apple's Siri will control your house under HomeKit program; Mobile payments are making people tip more at meals; T-Mobile offers free phone upgrades whenever you want; Apple purges online store of certain apps using Confederate flag.
QSRs, retailers have highest commerce potential with Snapchat geofilters - Mobile Commerce Daily
Published: June 29, 2015
Mobile Commerce Daily today - QSRs, retailers have highest commerce potential with Snapchat geofilters; MLB app helps introduce millennials to season ticket tradition.
WPP, Mobext look for mobile sustenance in Snapchat, Shazam
Published: June 26, 2015
With consumers spending a significant and growing amount of time on major mobile applications such as Snapchat and Shazam, ad agencies cannot afford to overlook the potential these platforms hold for their clients, a fact made clear this week by announcements from WPP and Havas Group’s Mobext.
Kleenex cries out for caring messages in interactive Facebook effort
Published: June 26, 2015
Kimberly-Clark’s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a personalized approach, but suffers from the lack of a stronger mobile play.
Subway's kids app showcases power of cross-marketing with Disney partnership
Published: June 26, 2015
Made-to-order sandwich chain Subway Restaurants is leveraging a cross-partnership with Disney/Pixar for a new kids application, suggesting that food and beverage brands should team up with entertainment marketers for exclusive mobile content.
How Friskies outplays Wellness Natural Pet Food on social
Published: June 26, 2015
Wellness Natural Pet Food and Friskies are each tapping pet enthusiasts on social media to promote new lines, with Friskies' corporate social responsibility angle gaining the upper paw.
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