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Tag: mobile marketing

Total Results: 9313

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3 recent market shifts in in-game advertising
Published: April 17, 2014
By Jessica Joines

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

Marketers fail at task-oriented, utility-based mobile ads: Forrester Research
Published: April 16, 2014
The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.
Condé Nast’s Epicurious is first media brand to leverage beacons in-store
Published: April 16, 2014
Users of the Epicurious application from Condé Nast will soon be able to receive in-store push notifications, with the media brand claiming to be the first to leverage beacon technology to enhance the shopping experience.

Second-screen apps struggle with brand relevance as binge-watching grows
Published: April 16, 2014
Second-screen mobile applications such as Shazam, Viggle, Zeebox and others are under growing pressure to find additional use cases as binge watching impacts how consumers engage with programs.

Starbucks pulls in brand recognition to build New York Times subscriptions
Published: April 16, 2014
Starbucks is teaming up with the New York Times on a promotion that doles out free access to the publisher’s newly launched mobile news product.
Mobile Minutes: Twitter, Pandora, BTC China, Motorola
Published: April 16, 2014
Today in mobile marketing - Twitter's next big cash cow: your data; Pandora for iOS gets official Pebble app, alarm clock functionality comes to iPad too; BTC China launches ATM web app; Zebra Tech to buy Motorola Solutions' enterprise business.
Mobile display ads: Early data shows that double opt-in does not improve quality
Published: April 16, 2014
By John Busby

Early data shows that double opt-in has only a modest impact on accidental clicks.

Can location data solve click-to-call’s attribution problem?
Published: April 15, 2014
The rise of location and sophisticated data may be just what brands need to justify click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.
Chrysler turns drivers into technicians via augmented reality
Published: April 15, 2014
Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app.
Ahnu targets outdoor enthusiasts to generate 6.2pc click-through rate
Published: April 15, 2014
Shoe brand Ahnu ran a targeted mobile advertising campaign last year that is now fueling the brand to continue to run other initiatives with application MapMyRun this year.
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