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Tag: mobile marketing


Total Results: 11554

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Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes
Published: July 27, 2015
Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?
Why Starbucks thinks retailers will want to become its partners on mobile - Mobile Commerce Daily
Published: July 27, 2015
Mobile Commerce Daily today - Why Starbucks thinks retailers will want to become its partners on mobile; McDonald’s attempts mobile comeback with US app rollout.
Marketers size up in-app messaging to retain and monetize customers
Published: July 24, 2015
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
KFC’s mobile Hot Bucket Challenge game sees 66pc completion rate
Published: July 24, 2015
Kentucky Fried Chicken Indonesia added some sizzle to customer engagement on social media by rolling out a virtual Hot Bucket Challenge on Twitter and Facebook that saw 66 percent of players complete the game.
Talenti Gelato serves ice cream lovers a unique mobile app experience
Published: July 24, 2015
Talenti Gelato recently launched a unique mobile platform that scans social media users’ content and creates a personalized ice cream flavor based off of their posts that could become a real product.
San Antonio targets travelers with interactive selfie campaign and 67pc engage
Published: July 24, 2015
The San Antonio Convention & Visitors Bureau is running a rich media mobile ad this summer that enables consumers to experience the city through an interactive selfie feature and, midway through the campaign, 67 percent have taken a secondary action.
Mobile Minutes: Comcast endures; Walmart grows in China; Apple Watch sales roundup; Qualcomm slashes jobs
Published: July 24, 2015
Today in mobile marketing – Cord cutting isn't killing Comcast; Walmart buying remaining stake in China's Yihaodian; What we know about Apple Watch sales…so far; Qualcomm slashes jobs and costs, says may split itself up.
Chipotle says mobile payments, not loyalty, will drive customer insights - Mobile Commerce Daily
Published: July 24, 2015
Mobile Commerce Daily today - Chipotle says mobile payments, not loyalty, will drive customer insights; Infiniti personalizes car buying via app bridging dealership, online experiences.
Why iOS 9’s search, notification updates are good news for brands
Published: July 23, 2015
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
Mac, Sephora, Maybelline lose voice in social conversation around beauty: report
Published: July 23, 2015
Beauty brands Mac, Sephora and Maybelline are losing voice in the social conversation surrounding beauty and skincare to non-traditional brands such as eBay, Amazon and Etsy, according to a new report from NetBase.
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