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Tag: mobile marketing

Total Results: 11219

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Snapchat and Spotify challenge YouTube as premiere music video source
Published: May 21, 2015
Snapchat takes another step towards its goal of becoming the go-to place for millennials with the release of music videos on its Discover feature, while Spotify introduces a redesign for mobile users with a focus on video content, moves that turn up the heat on YouTube in the digital music video scene.
Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads
Published: May 20, 2015
A handful of big brands such as Gap, L’Oreal, Walgreens, Suave and Target are testing a unique take on visual storytelling via a new ad unit from Pinterest that seeks to make the experience less disruptive by giving users more control.
Guess races into social media to target rally racing fans
Published: May 20, 2015
Apparel brand and retailer Guess is driving up its cool factor on social media with a sponsorship of a rally car team in the Gumball 3000, an international race that spans from Stockholm, Sweden to Las Vegas, NV, enabling the brand to advertise leading up to the event and also live-report from location via Snapchat.
How geofencing can boost mobile’s influence on travel sector
Published: May 20, 2015
NEW YORK – Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity.
Marketers must boost video outreach amid surging data usage: reports
Published: May 20, 2015
Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
Mobile Minutes: WhatsApp's new chat function; Apple Maps' upgrade; AOL and Verizon merger; PayPal's fines
Published: May 20, 2015
Today in mobile marketing - Facebook might consider business-to-consumer chat for WhatsApp; Apple Maps looks set for a big upgrade with yet another mapping acquisition; For Verizon and AOL, mobile is a magic word; U.S. regulator says PayPal to pay $25 million over credit product problems.
Starbucks and Spotify partnership highlights link between mobile loyalty, content - Mobile Commerce Daily
Published: May 20, 2015
Mobile Commerce Daily today - Starbucks and Spotify partnership highlights link between mobile loyalty, content; Kohl’s, The Limited order up mobile opportunities via in-store pickup.
3 ways mobile ad strategies can go native
Published: May 20, 2015
By Eddie de Guia

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.

On mobile, marketers must entertain or perish, says DDB CEO
Published: May 19, 2015
NEW YORK – Advertising and technology executives at the Mobile Media Summit Upfront at Internet Week 2015 conference highlighted how growing worldwide connectivity and the dawn of the Internet of Things will help boost mobile outreach and offer more opportunities for advertisers to reach consumers, who are increasingly demanding engaging and entertaining content.
The Frye Company jumps to use Instagram's new emoji hashtag
Published: May 19, 2015
Boot manufacturer The Frye Company is leveraging Instagram’s new emoji hashtags as part of a contest that coincides with the finale of the brand's 20-part docuseries and helps cement its image as a craft-focused brand by encouraging consumers to include emojis of a boot and hammer.
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