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Tag: mobile marketing

Total Results: 9844

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General Motors leverages mobile hubs to connect with buyers
Published: August 25, 2014
General Motors’ effort to turn its cars into mobile hubs may give consumers easier access to applications and services that call for high-speed cellular or data connections.
USPS delivers digital mail to marketers through augmented reality
Published: August 25, 2014
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any letter.
University of California boosts engagement using native ads
Published: August 25, 2014
The University of California has been testing native advertising on online magazine source Slate.com and has seen a strong response on social media with one story receiving more than 7,000 likes on Facebook.
Perrier makes China splash with social-media bubble-popping game
Published: August 25, 2014
Perrier is leveraging China’s popular Weibo social media network to build brand engagement with a mobile bubble-popping game.
Adidas miZX Flux app takes customization to new level - Mobile Commerce Daily
Published: August 25, 2014
Mobile Commerce Daily today - Adidas miZX Flux app takes customization to new level; Quicken finds data entry a key use for mobile.
Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

Time Warner builds awareness by providing free Wi-Fi to U.S. Open attendees
Published: August 23, 2014
Cable telecommunications company Time Warner will be providing 235 access points of free Wi-Fi Internet service for attendees at the United States Open Tennis Championships in New York, building awareness of the company and serving as its largest public venue installation to date.
Gap Dress Normal fall campaign features mobile-friendly elements
Published: August 22, 2014
Clothing and accessories retailer Gap plans to launch its fall campaign Dress Normal with strong mobile aspects, such as the use of video takeovers and GIFs to appeal to a mobile-friendly audience.
Hooked on Phonics’ latest app Reading Pro targets older, tech-savvy kids
Published: August 22, 2014
Learning tool Hooked on Phonics has released a new app called Reading Pro aimed at children aged 7 to 10, seeking to strengthen reading skills among an age group already familiar with mobile devices.
Allure Magazine on board with new beauty-appointment app - Mobile Commerce Daily
Published: August 22, 2014
Mobile Commerce Daily today - Allure Magazine on board with new beauty-appointment app; Hyatt leverages Uber on-demand taxi service to ease travel for guests.