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Tag: mobile marketing

Total Results: 13419

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Mobile Minutes: Pandora to expand; Twitter’s Quality Filter; Disney throws a curveball; Facebook traffic to news sites
Published: August 22, 2016
Today in mobile marketing – Pandora nears deals for on-demand streaming; Twitter rolls out quality filter feature for all users; What’s behind Disney’s $1B investment in major league baseball’s digital arm; Facebook traffic to US news sites has fallen by double digits, report says.
Will this be the year that retailers crack the code for driving mobile conversions? - Mobile Commerce Daily
Published: August 22, 2016
Mobile Commerce Daily today - Will this be the year that retailers crack the code for driving mobile conversions?; Paul Mitchell brings virtual hair transformations to salons via YouCam.
The problem with mobile games and ads
Published: August 22, 2016
By Mark Robinson

With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.

Why Pinterest is a platform that marketers cannot ignore
Published: August 22, 2016
By Neil Cunningham

Research has revealed the extent of Pinterest's commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.

Ford revs up virtual reality expertise for mobile storytelling app
Published: August 19, 2016
Ford is putting its storytelling initiatives into first gear with the rollout of a virtual reality application, which enables users to access content that showcases the manufacturer’s GT vehicle and brings the exhilarating experience of attending an auto race to mobile.
T-Mobile, Sprint widen opening for media-rich experiences with unlimited data promises
Published: August 19, 2016
Both T-Mobile and Sprint are promising unlimited data in groundbreaking new rate plans, and while some restrictions are still in place, the moves bring mobile one step closer to delivering the media-rich experiences that publishers, brands and consumers are demanding.
Long John Silver’s highlights corporate sustainability with snackable mobile videos
Published: August 19, 2016
Quick-service seafood chain Long John Silver’s is extending its corporate social responsibility outreach to mobile, leveraging several social channels – including Vine, YouTube and Facebook – to showcase mobile videos discussing its focus on sustainability, family and quality.
US Virgin Islands heats up mobile CTR with trigger-based marketing
Published: August 19, 2016
The U.S. Virgin Islands’ tourism board leveraged weather data signals to trigger display and social campaigns, resulting in a 22.5 percent increase in the click-through rate on mobile and a 20 percent increase on desktop.
Mobile Minutes: NYT Now app shelved; Tencent overtakes Alibaba; Volvo, Uber team up; Hyundai on Alexa
Published: August 19, 2016
Today in mobile marketing – New York Times to shelve NYT Now app; Tencent overtakes Alibaba as China's most valuable tech company; Volvo and Uber team up to develop self-driving cars; Amazon's Alexa can now boss around Hyundai Genesis cars.
How Marriott’s real-time mobile rewards strategy results in 100pc conversions - Mobile Commerce Daily
Published: August 19, 2016
Mobile Commerce Daily today - How Marriott’s real-time mobile rewards strategy results in 100pc conversions; Mobile Web’s pervasiveness demands innovation to bring products alive: Wayfair exec.
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