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Tag: mobile marketing


Total Results: 12427

   Displaying: 31 - 40

WeddingWire laces up audience outreach via engagement-centric Instagram campaign
Published: February 1, 2016
Online marketplace WeddingWire is reaping the benefits of a social sweepstakes that received more than 15,000 entries in six weeks, highlighting the significant potential for special occasion marketers to connect with customers on mobile.
Mobile Minutes: Free iTunes Radio shuttered; Blizzard orders on Seamless; Ignoring ad blockers; Amazon’s shipping costs
Published: February 1, 2016
Today in mobile marketing – Free iTunes Radio closes shop: Apple Inc. nudges customers to Apple Music after shuttering ad-supported service; New Yorkers order milk, cake and hot chocolate on Seamless during a blizzard; Why most Web sites look the other way on ad blockers; Amazon’s shipping costs swell in holiday crunch.
Victoria’s Secret matches bikinis with mobile on interactive shopping platform - Mobile Commerce Daily
Published: February 1, 2016
Mobile Commerce Daily today - Victoria’s Secret matches bikinis with mobile on interactive shopping platform; Shake Shack, Dunkin’ Donuts see success with Visa Commerce Network.
User acquisition via social platforms
Published: February 1, 2016
By Itamar Benedy

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

Super Bowl advertisers must advance their mobile game with streaming
Published: January 29, 2016
The National Football League is furthering its content on streaming platforms, cognizant of the growing demand for standalone viewing services on mobile devices, meaning advertisers must adapt their Super Bowl strategies to include these platforms or risk being left behind.
Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Published: January 29, 2016
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
Saks touts transformative power of beauty for resolution-keen consumers
Published: January 29, 2016
Department store chain Saks Fifth Avenue is leading consumers on a sensory, experiential tour of ­its beauty offerings to help achieve a new look in a new year.
Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Published: January 29, 2016
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore on Feb. 25 for an educational, hour-long webinar at 2 p.m. where they will explain what to include in your digital roadmap for the coming year.
Mobile Minutes: Facebook's live video; PayPal opens Venmo; T-Mobile's video streaming; Shazam distributes songs
Published: January 29, 2016
Today in mobile marketing - Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don't expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributing songs.
Why loyalty points may become mobile wallets’ primary currency - Mobile Commerce Daily
Published: January 29, 2016
Mobile Commerce Daily today - Why loyalty points may become mobile wallets’ primary currency; HotelTonight checks in new booking features alongside enhanced in-app chat.
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