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Tag: mobile marketing


Total Results: 13773

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Universal Pictures offers customizable selfies to promote Sing
Published: December 22, 2016
Universal Pictures’ newest promotion for animated film Sing is taking advantage of the power of selfies as a promotional tool.
3 misconceptions about location-based services
Published: December 22, 2016
By David Bairstow

Even though 83 percent of application users say location is crucial to their app experiences, it is astounding that more than half of location-dependent app users have not turned their location services on – even for things as basic as weather and navigation apps.

7 ways to reduce shopping cart abandonment on mobile
Published: December 22, 2016
By Curt Bloom

Shopping cart abandonment rates on mobile are higher than on desktop and driving the global abandonment rate up to 73.4 percent.

How retailers can get the most out of Apple's iMessage update
Published: December 21, 2016
By Bobby Gill

The updated iMessage platform opens up a wide variety of opportunity for retailers looking to boost engagement with their apps.

Lifestyles spins common marketing tropes to be more meaningful
Published: December 20, 2016
Ansell condom brand Lifestyles is teasing mobile video viewers to continue watching its preroll ads by taking an “unnecessary censorship” strategy in a new video campaign.
Mercedes-Benz allows in-home drivers complete control - Luxury Daily
Published: December 20, 2016
Luxury Daily today - Mercedes-Benz allows in-home drivers complete control; Luxury marketers should focus beyond the affluent: Shullman.
4 ways retailers can engage holiday shoppers via SMS
Published: December 19, 2016
By Michael Pellegrino

One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it may be the most effective form of brand communication today – is SMS/MMS text messaging.

Mobile travel is not ready for take-off
Published: December 16, 2016
By Matt Asay

Behind many of the travel apps' problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.

Cutie's taps into Snapchat for millennial-targeted ad campaign
Published: December 15, 2016
Cuties made its first foray into Snapchat marketing recently with a successful Snapchat filter that drew in nearly 70 million exposures.
Guerlain interactive illustration takes users on immersive adventure
Published: December 15, 2016
French beauty marketer Guerlain is bringing its illustrations to life with a 360-degree video that shows off its adventurous yet playful and feminine side for its La Petite Robe Noire fragrance.
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