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Tag: mobile marketing


Total Results: 10777

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Mobile Minutes: Google's search ads; 5G revolution; Android for Work push; Health care's mobile moments
Published: February 27, 2015
Today in mobile marketing - Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into 'mobile moments.'
Sephora holds first sweepstakes on Snapchat to up social clout - Mobile Commerce Daily
Published: February 27, 2015
Mobile Commerce Daily today - Sephora holds first sweepstakes on Snapchat to up social clout; Spotify, Facebook tap carrier billing for streamlined checkout.
Q&A: NetSuite CMO Fred Studer on the state of cloud business software
Published: February 27, 2015
Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.
Q4 2014 mobile site performance benchmark report
Published: February 27, 2015
The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Snickers satisfies need for authenticity with new selfie-driven effort
Published: February 26, 2015
A recent deluge of me-too selfie campaigns lack the kind of authenticity required for success, but Snickers hits the nail on the head by updating its popular “You’re Not You When You’re Hungry” campaign for the mobile era.
John Frieda promotes revived line with social media-geared party
Published: February 26, 2015
Kao USA Inc.'s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
Starwood Hotels puts Uber in driver’s seat with loyalty partnership
Published: February 26, 2015
Starwood Hotels and Resorts and Uber are teaming up to offer the hotel brand’s Preferred Guest members the ability to earn more rewards points each time they take a ride with an Uber vehicle, displaying that cross-partnerships are imperative for marketers in the transportation and hospitality industries.
Siloed messaging strategies restrict mobile’s potential: report
Published: February 26, 2015
In a reflection of the disjointed approach businesses are taking with mobile messaging, 62 percent have more than one messaging platform deployed while 78.5 percent have more than one of the same use cases active across different departments, according to a new report from OpenMarket and International Data Corp.
Fast Company’s new mobile app bridges magazine, news content
Published: February 26, 2015
Fast Company is distancing itself from the print paradigm by leveraging a new mobile application that gives readers access to a combination of highly curated magazine content with real-time news on a platform that is fully optimized for mobile devices.
Mobile Minutes: Google's marketing acquisition; UberX free in Seoul; Apple's patent payout; Pebble's color smartwatch
Published: February 26, 2015
Today in mobile marketing - Google acquires mobile startup that manages Facebook ads; Uber makes uberX ride-sharing service free in Seoul; Apple ordered to pay $533 million for patent infringement, including racially diverse options; Pebble watch goes color on Kickstarter.
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