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Tag: mobile marketing


Total Results: 13114

   Displaying: 31 - 40

Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

Which next-generation attribution strategies should marketers have on their radar?
Published: June 20, 2016
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
LinkNYC unlocks contextual real estate’s potential with StreetEasy app partnership
Published: June 20, 2016
Free municipal Wi-Fi network LinkNYC is enabling New York residents using its Internet access to open the StreetEasy mobile application on their smartphones and view available apartments in their vicinity, showcasing the potential of marrying real estate with mobile in a more pervasive way.
Apple Pay digital ads fuel 26pc uptick in vending machine transactions
Published: June 20, 2016
Smartphone shoppers that are shown digital ads promoting Apple Pay compatibility at point-of-sale locations are more likely to complete a transaction using their mobile devices and will potentially spend more money, according to a study conducted by USA Technologies.
Mobile marketing in review: Almost human
Published: June 20, 2016
Virtual reality and artificial intelligence could make digital marketing a less lonely consumer experience and marketers should act now to begin reimagining their engagements. Watch this video for the full analysis.
Mobile Minutes: Microsoft buys Wand Labs; Snapchat’s tech magazine; Britain’s digital scene; IPhone’s patent problem
Published: June 20, 2016
Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.
Shopping apps slim down, running risk of inhibiting experience - Mobile Commerce Daily
Published: June 20, 2016
Mobile Commerce Daily today - Shopping apps slim down, running risk of inhibiting experience; PREIT taps mall-wide mobile loyalty for greater personalization.
Stealing a page from Bernie Sanders’ SMS playbook
Published: June 20, 2016
By Dan Slavin

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

Facebook catches up to Google with ads measuring in-store sales
Published: June 17, 2016
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
Mobile delivers highest incremental sales lift per thousand impressions: report
Published: June 17, 2016
Mobile advertising drives $26.52 in incremental sales per thousand impressions for consumer packaged goods brands, beating out digital video, TV and cross media, according to a new report from Nielsen Catalina Solutions.
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