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Tag: mobile marketing


Total Results: 9665

   Displaying: 31 - 40

How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
UNICEF’s mobile abstinence app boosts clean-water project by meeting a need
Published: July 16, 2014
NEW YORK – An executive from UNICEF at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said a new application encouraging users to break the mobile habit as a way to donate clean water was used 2 million times in its first 10 days, pointing to the power of addressing a need on mobile.
Nature Conservancy exec: Improving mobile storytelling should be top priority
Published: July 16, 2014
NEW YORK – An executive from the Nature Conservancy at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said his nonprofit organization must learn to use mobile to tell urgent, compelling stories to achieve desired results.
Thirteen/WNET exec: Broadcasters should stray from apps
Published: July 16, 2014
NEW YORK – A Thirteen/WNET executive speaking at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day discussed how the public television station is leveraging a responsive Web design in reaction to the mobile transition that is greatly affecting brands on digital platforms and how it produces and distributes content connected to these brands.
Brilliance.com’s Diamond Finder app challenges retail prices
Published: July 16, 2014
Diamond retailer Brilliance digitized the diamond shopping experience with a new mobile application to give consumers a quick guide while shopping in-store.
Mobile Minutes: Mobile retailing, Nielsen, Android Wear, 7-Eleven
Published: July 16, 2014
Today in mobile marketing - Mobile retailing continues meteoric rise: Apple loses share to both Samsung and Amazon; Nielsen and Facebook team up to track shows watched on users’ mobile devices; Too many Android Wear apps are missing the point; 7-Eleven extends free snack offers due to app glitch.
How merchants tie loyalty to mobile wallets and drive results - Mobile Commerce Daily
Published: July 16, 2014
Mobile Commerce Daily today - How merchants tie loyalty to mobile wallets and drive results; Citymeals-on-Wheels drives 300pc jump in mobile donations using responsive design.
Apple’s iBeacon hardware plan seen expanding retailers’ reach
Published: July 15, 2014
Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
Sports Illustrated launches FanNation for daily fantasy sports games
Published: July 15, 2014
Sports Illustrated unveiled FanNation, a free mobile application for daily fantasy gameplay available on mobile devices and the Web.
The home advantage: Mobile’s use throughout the day grows
Published: July 15, 2014
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
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