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Tag: mobile marketing


Total Results: 11690

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JFK Airport taps beacons to display wait times
Published: August 24, 2015
New York’s John F. Kennedy International Airport is employing beacon technology in its Terminal 4 with the goal of removing some of the hassle in flying by displaying actual wait times at major queues for travelers.
IHeartMedia mines app user history for better messaging
Published: August 24, 2015
IHeartMedia is driving engagement with mobile application users through interactive response-driven tactics, proving how data and in-app messaging can work together to increase use.

Mobile Minutes: Android Wear watches; Apple raises funds; Uber bookings; Oracle acquires Maxymiser
Published: August 24, 2015
Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.
Target’s Cartwheel drives 10pc more offer downloads via personalization - Mobile Commerce Daily
Published: August 24, 2015
Mobile Commerce Daily today - Target’s Cartwheel drives 10pc more offer downloads via personalization; Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads.
5 words to describe courageous mobile marketers
Published: August 24, 2015
By Jeff Hasen

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions
Published: August 21, 2015
Looking to build on the success of its 2014 Share a Coke campaign, Coca-Cola integrated a Times Square billboard with a mobile activation this summer that helped passersby to seamlessly engage with the brand across multiple channels.
Ralph Lauren challenges wearable brands with tech shirt
Published: August 21, 2015
Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.
Publisher performance on Instagram skyrockets 133pc
Published: August 21, 2015
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
Chubbies revamps mobile messaging to effectively engage male shoppers
Published: August 21, 2015
Online men’s shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic content to target its audience.
Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat
Published: August 21, 2015
Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.
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