Tag: mobile marketing

Total Results: 7845

New York Jets exec: Mobile and location improves the fan experience

Published: June 12, 2013

NEW YORK – A New York Jets executive at the 2013 MultiScreen Summit said that applications are important in improving the in-stadium experience as the team gradually builds its mobile strategy.

Sexy, but unimpressive: Apple fails to meet mobile expectations

Published: June 12, 2013

By Krishna Subramanian

Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.

Apple makes news with iOS 7, fails to excite

Published: June 11, 2013

With lots of news, but no real surprises revealed during the opening keynote for Apple’s annual developer’s conference, the manufacturing giant did little to dispel concerns that it is losing its innovative edge.

Twitter exec: Mobile is in our DNA

Published: June 11, 2013

NEW YORK – A Twitter executive at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference said that the social media giant is a mobile company, with 60 percent of usage taking place on mobile.

Sony Pictures mobile campaign generates 8pc engagement rate

Published: June 11, 2013

NEW YORK – Early findings from a currently-running campaign from Sony Pictures Entertainment presented at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference points to the effectiveness of cross-screen advertising.

QR code-enabled virtual stores support merchants’ mobile shopping strategies - Mobile Commerce Daily

Published: June 11, 2013

Mobile Commerce Daily today - QR code-enabled virtual stores support merchants’ mobile shopping strategies; Toys “R” Us places mobile coupons at forefront of latest marketing effort.

ESPN exec: Apps are bigger measurement challenge than Web

Published: June 11, 2013

NEW YORK – An ESPN executive at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference said that mobile presents numerous measurement issues for marketers, one of which is figuring out how to measure applications.

Marketers must keep mobile simple

Published: June 11, 2013

By James Orsini

Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.

Apple iOS takes back seat to Windows in responsiveness to brand messaging: report

Published: June 10, 2013

Mobile users on Windows are more responsive than Apple or Android users, according to a new analysis of more than one billion mobile messaging transactions for retail and gaming brands.

McDonald’s touts new McCafé Smoothie via mobile audio ads

Published: June 10, 2013

As it continues to try different aspects of mobile advertising, McDonald’s is now using mobile audio to help spread the word out about its new McCafé blueberry pomegranate smoothie.