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Tag: mobile marketing

Total Results: 10116

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Use of mobile doubles for researching and completing online purchases: report - Mobile Commerce Daily
Published: October 21, 2014
Mobile Commerce Daily today - Use of mobile doubles for researching and completing online purchases: report; Foursquare talks up traffic-building local search in new campaign.
Are in-store tablets the right prescription for retail effectiveness?
Published: October 21, 2014
By Jerry Rightmer

In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

Budweiser extends sports sponsorships into bars via M2M wireless, social
Published: October 20, 2014
Budweiser’s interactive beer tap handles that flash and display messages to mark sports highlights are going into 8,000 bars nationwide, with social media integration in the works to drive mobile engagement.
53pc dislike seeing hashtags during TV shows: TiVo report
Published: October 20, 2014
While marketers are enthusiastic about the potential to engage television viewers via social media, a recent report from TiVo suggests that viewers themselves may not be as excited about this strategy.
Los Angeles takes beacons to the streets with pilot-program launch
Published: October 20, 2014
The City of Los Angeles has launched a pilot program using beacons in bus benches, potentially providing municipalities, museums and other parties the opportunity to spread information and content to individuals based on their proximity.
Q&A: How Oakland County’s mobile site captured Best on the Web
Published: October 20, 2014
The government of Oakland County, MI, is leveraging a mobile-optimized Web site to put a human face on county government while realizing significant cost-savings, earning it the title of Best on the Web for digital engagement.
Mobile Minutes: Twitter's embeddable audio; LVMH smartwatch; wireless plans; FBI covets mobile data
Published: October 20, 2014
Today in mobile marketing - Twitter opens up embeddable audio with new partnership with iTunes and SoundCloud; LVMH: It may be time for a smartwatch; Giving mobile phone customers a reason to (happily) pay more; FBI director demands access to private cell phone data.
Starbucks ramps up in-store mobile strategy for the holidays - Mobile Commerce Daily
Published: October 20, 2014
Mobile Commerce Daily today - Starbucks ramps up in-store mobile strategy for the holidays; Simon Malls taps Ziploop to organize shopping on mobile.
Why good product design is a marathon, not a sprint
Published: October 20, 2014
By Ben Jordan

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

CBS, HBO over-the-top services pave way for new brand experiences
Published: October 17, 2014
Announcements this week from HBO and CBS about direct-to-consumer, streaming services point to how mobile is accelerating over-the-top access and opening up the potential for new brand experiences.