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Tag: mobile marketing

Total Results: 12837

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Kardashians' Easter egg Snapchat geofilters build on season 12 excitement
Published: April 25, 2016
E! Network is rewarding super fans of reality series Keeping Up with the Kardashians with a series of Snapchat geofilters featured exclusively at locations related to the show, boosting excitement for the new season.
Mobile marketing week in review: Video best practices
Published: April 25, 2016
What is the secret to mobile videos that grab attention and drive a desirable return on investment? Best practices are becoming clearer as brands and media companies double down. Watch this video for the full analysis.
Comedy Central’s Broad City fast-forwards audience engagement via GIF keyboard
Published: April 25, 2016
In a reflection of the latest trend surrounding messaging platforms, Comedy Central’s Broad City is enabling viewers to download a mobile keyboard featuring GIFs of the show’s outgoing cast, driving excitement among audiences even after episodes air.
Mobile Minutes: Mobile gaming revenue; Never-ending batteries; Nielsen vs. comScore; NYPD’s smartphone program
Published: April 25, 2016
Today in mobile marketing – Mobile-game revenue to surpass console and PC, study says; Scientists develop never-ending battery technology for PCs, smartphones and electric cars; Nielsen faces comScore as digital ratings wars heat up; NYPD response times faster thanks to smartphone program.
How will recent mobile ticketing innovations affect transportation industries? - Mobile Commerce Daily
Published: April 25, 2016
Mobile Commerce Daily today - How will recent mobile ticketing innovations affect transportation industries?; Starbucks' mobile ordering program drives 20pc of transactions during peak hours.
3 ways to reinvent the phone number
Published: April 25, 2016
By Jason Knight

Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.

Quantifying effective mobile user experiences
Published: April 25, 2016
By Yoram Mizrachi

A Forrester study reports that half of users' state they would uninstall an app that they classify as poor and would be less willing to interact with the company's Web site or on social media.

Interactive video revs up while truly native experiences lag
Published: April 22, 2016
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
With aggregate CPCs down 9pc, Google’s discovery engine competition thickens
Published: April 22, 2016
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-generating offerings.
PepsiCo’s mobile prize wheel sparkles with 8pc redemption rate
Published: April 22, 2016
With beverage brands becoming more creative in their interactive marketing tactics, PepsiCo leveraged a mobile-optimized prize wheel microsite to boost customer acquisition, resulting in approximately eight percent of offers being redeemed.
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