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Tag: mobile marketing

Total Results: 13816

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American Eagle unveils inspirational video series aimed at Gen Z
Published: January 23, 2017
American Eagle’s new video campaign series offers words of encouragement and empowerment to the young people around the country with the words #WeAllCan.
HTC Vive unveils $10 million VR for Impact campaign
Published: January 23, 2017
HTC Vive is launching VR for Impact, a $10 million effort to drive the development of virtual reality technologies that have a positive impact on the world and on society.
The corner bank in the cloud
Published: January 23, 2017
By Gary Schwartz

This holiday season we witnessed the continued and painful decline of main street retail as consumers increasingly shop on their mobile devices. Retailers are deploying omnichannel strategies to mitigate lost sales in their stores and move their customers to more efficient and cost-effective cloud-based, mobile channels.

Mobile has disrupted media, created opportunities, say Time, Gannett execs
Published: January 20, 2017
In the modern mobile world, consumers’ media attention span has become even more fragmented than ever, but that provides an opportunity for smart media companies and marketers, according to a panel of media publishers.
Out-of-home media in 2017: Embracing the seismic shift towards audience
Published: January 20, 2017
By Mike Gamaroff

There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.

Coffee Bean exec: Mobile can help mid-size retailers compete with big ones
Published: January 19, 2017
Eight months ago, The Coffee Bean and Tea Leaf had only the bare minimum of a mobile presence, but thanks to a concerted effort the brand is making a mobile a central part of its customer experience to compete with bigger coffee brands.
5 tips for managing complex mobile marketing assets
Published: January 19, 2017
By Eric Barroca

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

Mobile Minutes: Google's smartwatches; Snapchat IPO; Windows testing team; Zuckerburg takes the stand
Published: January 18, 2017
Today in mobile marketing - Google's upcoming smartwatches will borrow Apple's 'digital crown;' There's only one Snap IPO Story — its founders; Joining the Windows testing team; Mark Zuckerberg takes the stand in $2 billion lawsuit claiming Oculus theft.
Maserati seeks to set consumers free to do what they want - Luxury Daily
Published: January 18, 2017
Luxury Daily today - Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.
The expanded power of context: M.A.D.E.
Published: January 18, 2017
By Yoram (Jerry) Wind and Catharine Findiesen Hays

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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