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Tag: mobile marketing

Total Results: 9706

   Displaying: 31 - 40

Wet Seal fires up text messaging with rich media to better engage teens
Published: July 25, 2014
Wet Seal is elevating its mobile messaging strategy with rich media, including images, video and social links, to meet the increasingly sophisticated mobile needs of its target audience.
Fox News’ mobile traffic increases 20pc since optimization move
Published: July 25, 2014
Fox News revamped its mobile Web site to an adaptive system mere months ago and has already seen a 20 percent increase in viewership.
Mobile Minutes: Tablets, foursquare, Facebook messaging, Bubblenews
Published: July 25, 2014
Today in mobile marketing - Is the curtain falling on tablets?;
Foursquare reveals a new logo and previews its overhauled discovery app; Mark Zuckerberg doesn't want to monetize messaging yet. Here's what he's missing; Get paid for posts? Social networking’s new twist.
Visa bolsters tokenization to calm security concerns around mobile payments - Mobile Commerce Daily
Published: July 25, 2014
Mobile Commerce Daily today - Visa bolsters tokenization to calm security concerns around mobile payments; Orbitz removes friction from mobile booking with new Amazon Fire phone app.
Applebee’s consistent, interactive video experience across screens drives sales lift
Published: July 24, 2014
A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort.
Facebook’s mobile app install ad business faces growing competition
Published: July 24, 2014
While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter - the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.
United Healthcare’s Health4Me app extends to general consumer base, furthers appeal
Published: July 24, 2014
Health insurance provider United Healthcare’s mobile application Health4Me has been extended to all consumers following months of limited access for customers insured by United Healthcare.
Discotech’s, Golf Mobile’s lock screen mobile ads deliver response
Published: July 24, 2014
Nightlife mobile application Discotech and mobile game Golf Mobile by World Golf Tournament Media have reached out to smartphone users through lock screen mobile ads centered on timely events, prompting users to return back to these apps for offers and rewards.

Mobile Minutes: Microsoft, mobile ad-spend, Verizon, responsive design
Published: July 24, 2014
Today in mobile marketing - Microsoft’s profits slide on mobile, but its cloud flourishes; Mobile-ad spending leaps, but trails user growth;
Verizon launching smart rewards loyalty program; 12 tips for better responsive design.
Aeropostale teases AeroNow rebranding with social, text campaigns - Mobile Commerce Daily
Published: July 24, 2014
Mobile Commerce Daily today - Aeropostale teases AeroNow rebranding with social, text campaigns; Will retailer rejection put out Amazon Wallet’s fire?
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