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Tag: mobile marketing

Total Results: 9295

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Local mobile ad spend increasing with inventory growth: report
Published: April 10, 2014
As more national brands adopt local advertising tactics such as geo-fencing, click-to-call and click-to-map, the share of overall mobile ad revenue attributed to location-based campaigns will grow from 40 percent in 2013 to 52 percent in 2018, according to report released today by BIA/Kelsey.

Zippo attempts to reengage youth with mobile and social campaigns
Published: April 10, 2014
Lighter company Zippo is turning to social networking to reconnect with younger consumers who are increasingly smoking less.
Agency profile: Razorfish tailors next-generation mobile experiences for brands
Published: April 10, 2014
As the use of mobile evolves, Razorfish, too, is reevaluating how to integrate mobile into its own organizational structure so it can best take advantage of emerging opportunities such as voice-activated ads and smartphone sensors.

Mobile Minutes: Embeddable implants, Comcast, Twitter, free Wi-Fi
Published: April 10, 2014
Today in mobile marketing - Forget wearable tech, embeddable implants are already here; Comcast considers creating its own mobile phone service; Twitter pivots into Facebook to chase mainstream users and advertising dollars; Boston spreads free Wi-Fi hotspots.
Mobile helps Macy’s increase brand value more than 300pc - Mobile Commerce Daily
Published: April 10, 2014
Mobile Commerce Daily today - Mobile helps Macy’s increase brand value more than 300pc; Why Urban Outfitters wagers on Wanelo for mcommerce.
5 tips to boost search engine optimization in a competitive environment
Published: April 10, 2014
By Eric Covino

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

Mobile real-world engagements still lacking despite beacons
Published: April 9, 2014
While beacons promise a significant improvement over first attempts at real-world brand engagements via mobile, there is still a long way to go in enabling seamless interactions.

Marc by Marc Jacobs uses social media-based casting to find its next model
Published: April 9, 2014
Marc by Marc Jacobs is searching the social media airwaves for a model to star in its first ad campaign under new leadership.
Clorox holds Twitter party to further ongoing dialog with parents
Published: April 9, 2014
Clorox launches its biggest Twitter campaign ever tonight with a four-hour party featuring real-time reenactments of parents submissions featuring the everday messes they have to deal with.

Gucci places sunglass collection amid laid-back Hollywood atmosphere
Published: April 9, 2014
Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.
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