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Tag: mobile marketing


Total Results: 13726

   Displaying: 41 - 50

Atlanta Hawks and Lime-A-Rita partner for female-focused sports campaigns
Published: November 21, 2016
The Atlanta Hawks and Lime-A-Rita are partnering up for a new Hawks-inspired clothing line that will be promoted through a social media campaign.
Pokémon Go and the future of mixed reality
Published: November 21, 2016
By Jan Guardian

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

Last minute: 3 in-app marketing strategies before Black Friday
Published: November 18, 2016
By Polly Alluf

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

The Black Friday opportunity for ecommerce
Published: November 18, 2016
By Abbas Haider Ali

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

BP, Pandora inject social into gas-buying process with the Personality Pump
Published: November 17, 2016
BP, the British oil and gas company, is bringing a bit of personality to the fill-up process by unveiling smart gas pumps that let customers connect to social media while they buy gas.
Canon tags social influencers to spread its photography challenge
Published: November 17, 2016
Photography product manufacturer Canon is changing the way the classic game Tag is played by bringing it into the social media space, tapping celebrities to get the game going to promote its latest camera.
Popular as it is, brands are not spending enough on mobile
Published: November 17, 2016
By Phil Schraeder

You have probably heard it too many times to count: “2016 is the Year of Mobile.” Come to think of it, you probably heard “2015 is the Year of Mobile” last year and “2014 is the Year of Mobile” before that and “2013 is the Year of Mobile” before that.

New advertising success metrics will change agency compensation model
Published: November 16, 2016
By Tim Jenkins

Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over transparency is overlooking a much bigger issue challenging the conventional agency-advertiser relationship: compensation.

Allure's companion app could augment real change in publishing
Published: November 15, 2016
As virtual reality continues to shape publishing, augmented reality comes into play with beauty publication Allure’s standalone application that brings print magazine issues to life as everything shifts to digital.
Q3 2016 mobile site performance analysis
Published: November 15, 2016
The ninth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
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