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Tag: mobile marketing

Total Results: 11683

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Are marketers squandering the beacon opportunity with too many offers?
Published: August 19, 2015
Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers get overwhelmed and turn off the notifications.
GapKids proves SMS’ potency by linking customers with Ellen DeGeneres
Published: August 19, 2015
GapKids is leveraging a partnership with comedian Ellen DeGeneres and her lifestyle brand, ED, to enable consumers to send a text to receive encouraging messages from the talk show host, highlighting the potency of SMS campaigns among younger consumers.
Marriott celebrates Latino love for travel in social media campaign
Published: August 19, 2015
Marriott Hotels is rolling out the latest phase of a social media campaign that celebrates travel and the cultural immersions it offers, attempting to draw in Latino demographics through celebrity YouTube videos, posts on various platforms and mobile advertising.
55pc of millennials find messaging app notifications most useful: report
Published: August 19, 2015
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
Mobile Minutes: Facebook Notes; Kim Kardashian on Instagram; Twitter in Asia; UberEats
Published: August 19, 2015
Today in mobile marketing – Facebook takes on Medium and LinkedIn with new Notes look; Commentary: Why federal regulators care about Kim Kardashian's Instagram feed; Twitter says to accelerate push for content partnerships in Asia; UberEats food delivery comes to San Francisco.
Kohl’s showcases monetization potential of live-streaming apps - Mobile Commerce Daily
Published: August 19, 2015
Mobile Commerce Daily today - Kohl’s showcases monetization potential of live-streaming apps; Niemann Foods’ beacon rollout sees 20pc shopper engagement growth.
Is Apple really a luxury-sector brand?
Published: August 19, 2015
By Lorre White

I take issue with mass marketers that have declared Apple merchandise as luxury products.

Some big retailers ignore their apps but at what cost?
Published: August 18, 2015
Big-name retailers such as Old Navy, Victoria’s Secret and Abercrombie & Fitch have not updated their mobile applications in at least six months – a strategic decision, tactical oversight or no big deal?
General Mills scares up cereal box engagement with augmented reality
Published: August 18, 2015
This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that previously impacted Wheaties and other cereal brands.
Disney plays dress up with fans and sees results
Published: August 18, 2015
Walt Disney World has introduced a number of new characters to its photo-generator application following a successful earlier launch with more than 21 million images created, in a move to increase engagement and further encourage fans to have fun with the brand.
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