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Tag: mobile marketing

Total Results: 13857

   Displaying: 41 - 50

How brands can maximize conversion from mobile search
Published: February 21, 2017
By Trevor Legwinski

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

Michelin cuts through marketing fog with contextual advertising
Published: February 17, 2017
Tire manufacturer Michelin is tapping AccuWeather for a highly targeted mobile campaign on the weather brand’s suite of products to promote its wiper blades during rainy forecasts.
Top 3 technologies revolutionizing ecommerce
Published: February 17, 2017
By Daniel Surmacz

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

Coach, Simon make bold move for attention with virtual runway creation
Published: February 16, 2017
Accessories manufacturer Coach is bringing its fashion show to fans who did not get to attend its NYFW runway, available on social media and at Simon Mall locations, with a virtual reality experience it believes is better than the real thing.
Device detection 2.0: Are marketers getting the full picture?
Published: February 16, 2017
By James Roswell

Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

Golden age of Fitbit is ending, marketers need to adapt
Published: February 15, 2017
Fitness wearable manufacturer Fitbit is planning to lay off 6 percent of its staff after a dramatically disappointing holiday quarter, while the Apple Watch saw its best sales quarter, meaning marketers who cater to wearables need to adjust their strategies.
Mobile Minutes: Man cheating sues Uber; Mobile replacing ATM cards; Apple's record high; AI wars
Published: February 15, 2017
Today in mobile marketing - Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.
Grabbing the attention of potential customers and engaging existing ones on mobile
Published: February 15, 2017
By Kym Reynolds

The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”

Rewarded video: Monetization beyond gaming apps
Published: February 14, 2017
By Chris Lam

The vast majority of consumers who download an application are challenging to monetize.

Hallmark eCards opts for fun romance through iMessage this V-Day
Published: February 13, 2017
Hallmark is showing off its ability to keep up with ever-changing forms of communication, promoting its eCards application through an iMessage integration campaign.
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