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Tag: mobile marketing

Total Results: 13422

   Displaying: 41 - 50

US Virgin Islands heats up mobile CTR with trigger-based marketing
Published: August 19, 2016
The U.S. Virgin Islands’ tourism board leveraged weather data signals to trigger display and social campaigns, resulting in a 22.5 percent increase in the click-through rate on mobile and a 20 percent increase on desktop.
Mobile Minutes: NYT Now app shelved; Tencent overtakes Alibaba; Volvo, Uber team up; Hyundai on Alexa
Published: August 19, 2016
Today in mobile marketing – New York Times to shelve NYT Now app; Tencent overtakes Alibaba as China's most valuable tech company; Volvo and Uber team up to develop self-driving cars; Amazon's Alexa can now boss around Hyundai Genesis cars.
How Marriott’s real-time mobile rewards strategy results in 100pc conversions - Mobile Commerce Daily
Published: August 19, 2016
Mobile Commerce Daily today - How Marriott’s real-time mobile rewards strategy results in 100pc conversions; Mobile Web’s pervasiveness demands innovation to bring products alive: Wayfair exec.
Customer support is your brand’s untapped secret weapon
Published: August 19, 2016
By Barry Coleman

We researched the 25 top-grossing mobile applications in the iOS and Google Play stores. What we found was startling – customer support was minimal or absent from these applications, many just offering an FAQ page or inquiry form as recourse for users.

Is your location data actionable?
Published: August 19, 2016
By Tari Haro

Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you.

Mobile demands convergence of marketing and commerce: Kohl's exec
Published: August 18, 2016
BOSTON – An executive from Kohl’s at eTail East 2016 emphasized that while desktop commerce evolved and grew separate from marketing, mobile commerce cannot and to move forward, it is important to intertwine the two disciplines.
Moe’s Southwest Grill cooks up AR art installations to drive loyalty
Published: August 18, 2016
Fast casual restaurant chain Moe’s Southwest Grill is encouraging diners to use their smartphones to interact with art on display in its locations and launch an augmented reality experience enabling them to play onion drums and watch bees buzz.
San Diego airport's multifunctional beacon app streamlines flying
Published: August 18, 2016
San Diego International Airport is preparing to roll out a mobile application that guides travelers from the beginning to the end of their journeys with the help of in-airport beacon technology, streamlining access to relevant information such as taxi wait times and gate changes.
82pc of US small businesses want chatbots for customer interactions
Published: August 18, 2016
A survey of small businesses’ mobile marketing strategies across six countries found that the United States leads in interest in chatbots and giving away free rewards to loyalty members.
Mobile Minutes: Pinterest’s video ads; Snapchat’s 360 video ad; Apple expands carrier billing; Web tracking surges
Published: August 18, 2016
Today in mobile marketing – Pinterest starts selling video advertising, seeking to catch up; Snapchat’s first 360-degree video ad is for Sony thriller Don’t Breathe; Apple brings mobile billing to Japanese iPhone users; They really are watching you: Web tracking surges with online ads.
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