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Tag: mobile marketing


Total Results: 13773

   Displaying: 41 - 50

Sony smoothly integrates advertising with editorial in Flipboard campaign
Published: December 14, 2016
Sony is taking a native approach to advertising on magazine aggregator application Flipboard that takes the form of a carousel for editorial content, engaging and attracting interested readers.
Moonlighting eyes opportunity as US devolves to gig economy
Published: December 14, 2016
Two years into founding Moonlighting as a resource for participants in the gig economy, Jeff Tennery is looking to strike more deals with media and corporate partners to tap into a market of 100 million underemployed consumers in the United States.
Nobel Museum gets VR treatment in new exhibit
Published: December 13, 2016
The Nobel Museum, to celebrate Nobel Week which coincides with the Nobel Prize Award Ceremony, is unveiling its newest attraction at the Nobel Museum which uses virtual reality to explore physics and cosmology.
Advice for the executive: Focus on what you can affect
Published: December 13, 2016
By Kurt Bilafer

The best piece of advice I ever got: focus on the things you can affect. This is advice I have drawn on again and again in my career. It has been a challenge to master, and it is still a work in progress.

How text marketing can help court and maintain customer loyalty
Published: December 13, 2016
By Alexa Lemzy

Seventy percent of consumers forgo subscribing to a loyalty program because of the time and inconvenience of registration. But 72 percent of consumers affirm that they would be more likely to sign up for a loyalty club through a text message.

Facebook dynamic ads can now be tailored for app installs
Published: December 12, 2016
Facebook has finally launched its dynamic ads feature aimed toward driving mobile application installs, and brands such as Hotels.com are already starting to see the effects.
What marketers should know about Amazon Go
Published: December 12, 2016
By Diana Gordon

In a report by the Trade Survey, 85 percent of consumers reported wanting to touch and feel a product before they buy. That gives Amazon another great reason to believe that its new store concept will work, especially in busy urban markets.

How retail apps can improve user engagement and retention
Published: December 9, 2016
By Joyce Solano

Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.

Google's updated app embodies more proactive version of search
Published: December 8, 2016
Google has updated its flagship mobile application to focus less on cold searches and function more as a curated feed of what users might be interested in, presenting an interesting opportunity of which marketers can take advantage.
When millennials’ interest is high – and satisfaction is low
Published: December 8, 2016
By John Ford and Sara Mihan

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

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