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Tag: mobile marketing

Total Results: 10085

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NBC News, Associated Press seek SmartNews for aggregated mobile content
Published: October 13, 2014
Publishers such as NBC News, Associated Press, Los Angeles Times and the Huffington Post have teamed with mobile application SmartNews to give consumers a more personalized news experience.
Mobile Minutes: Sony device streams video games; New Motorola phone; Lenovo's home theater tablet; Smart jewelry rises
Published: October 13, 2014
Today in mobile marketing - Sony looks to PlayStation to sell smartphones; New Motorola smartphone leaves Galaxy S5 and iPhone 6 outgunned; Lenovo unveils Yoga home theater tablet; Fashion and functionality meet in smart jewelry.
Mobile chat: Role grows in creating seamless holiday shopping - Mobile Commerce Daily
Published: October 13, 2014
Mobile Commerce Daily today - Mobile chat: Role grows in creating seamless holiday shopping; Target teams up with mcommerce app to test curbside shopping.
Use it or lose it: How to tap end-of-year budget
Published: October 13, 2014
By Tia Sollecito

If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.

Mobile know-how propels brand value of Apple, Google, Facebook: report
Published: October 10, 2014
A new report from Interbrand deems Apple and Google as the top two highest-value brands, reflecting the influence of mobile in today’s world of business.
Discovery’s Gold Rush characters do cameos in Gameloft’s Oregon Trail game
Published: October 10, 2014
Discovery Channel is promoting the premiere of its Gold Rush television show by integrating some of the show’s characters with Gameloft’s mobile game application, “The Oregon Trail: American Settler.”
IHeartRadio brings easy listening to Android wearables
Published: October 10, 2014
IHeartRadio, a digital music platform, has announced a partnership with Android Wear to provide easy listening to consumers possessing wearable smartwatches.
Mobile Minutes: Snapchat eyes ads; Apps promote other apps; Apple announces new event; Foursquare using geotargeting ads
Published: October 10, 2014
Today in mobile marketing - Snapchat CEO Spiegel says untargeted advertising is coming soon; Roughly 75% of mobile app ads are just promoting other apps; Apple announces special event: 'It's been way too long'. Here's what to expect; Foursquare’s makeover favors ads as check-in buzz fades.
Embrace responsive Web design to lure mobile buyers: Forrester - Mobile Commerce Daily
Published: October 10, 2014
Mobile Commerce Daily today - Embrace responsive Web design to lure mobile buyers: Forrester; Chipotle taps social in Halloween selfie contest, charity fund-raiser.
Optimizing mobile advertising on dimensions that really matter
Published: October 10, 2014
By Joline McGoldrick

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.