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Tag: mobile marketing

Total Results: 11554

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Radio broadcasters see uptick in ad revenue on location-based targeting
Published: July 23, 2015
Radio groups such as Sinclair Broadcast Group, Cumulus Media, Beasley Media, Digity, Radio One, Delmarva Broadcasting and Saga Communications are targeting mobile users based on current and past locations to drive in-store traffic.
Mobile Minutes: Apple Watch sales; McDonald’s falls behind; Google Maps; Yahoo’s results
Published: July 23, 2015
Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo's mixed results reflect costs of attracting new users.
Starbucks boosts mobile loyalty program with New York Times content - Mobile Commerce Daily
Published: July 23, 2015
Mobile Commerce Daily today - Starbucks boosts mobile loyalty program with New York Times content; Apple Store’s mobile traffic equals desktop for the first time.
How to market to the various kinds of luxury consumers?
Published: July 23, 2015
By Akash Kaura

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

Can YouTube’s success survive coming deluge of mobile video content?
Published: July 22, 2015
Google recently claimed that YouTube has become bigger than any U.S. cable network, with mobile viewing sessions increasing 50 percent year-over-year, making the mobile video space difficult for other mobile streaming platforms but not impossible.
IPhone, not Apple Watch, is Apple’s biggest success in latest quarter
Published: July 22, 2015
With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
Allergan latest to join women-empowerment trend to attract millennials
Published: July 22, 2015
Pharmaceutical brand Allergan has launched a social media campaign encouraging younger women to stay in the know regarding health and wellness, leveraging well-known personalities to better reach the millennial generation.
Krispy Kreme cooks up 88pc engagement via incentivized Facebook game
Published: July 22, 2015
Krispy Kreme found the right ingredients in a branded Facebook application game as it attempted to further mobile engagement among customers in Korea and advertise its new strawberry donuts.
Fortnum & Mason peeks inside consumers’ picnic baskets for summer promotion
Published: July 22, 2015
British retailer Fortnum & Mason is taking a look inside consumers’ picnic baskets through a social effort promoting its hamper selection.
Mobile Minutes: Verizon adds subscribers; The People’s Operator; Ad tech complaints; Drone Periscope
Published: July 22, 2015
Today in mobile marketing – Verizon profit beats estimates as more subscribers sign up; Wikipedia founder starts new mobile network giving that profits charity; Ad tech is killing the online experience; Drone Periscope: GE launches #DroneWeek, a 5-day live-streaming bonanza.
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