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Tag: mobile marketing

Total Results: 11203

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Domino’s pizza ordering reduced to seconds with emojis on Twitter - Mobile Commerce Daily
Published: May 15, 2015
Mobile Commerce Daily today - Domino’s pizza ordering reduced to seconds with emojis on Twitter; Mobile ticketing increased 55pc following Superstorm Sandy.
Real-time app analytics uncover the why behind mobile metrics
Published: May 15, 2015
By Alon Even

It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.

Maytag, Mondelez embrace mobile visualization, utility to drive direct sales
Published: May 14, 2015
Maytag and Mondelez International are among brand marketers upping the ante in the chase for direct-to-consumer sales as mobile disrupts the traditional model of selling solely to wholesalers and retailers.
Honda leverages mobile wallet ads to promote sales event
Published: May 14, 2015
Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet.
Publishers’ Facebook partnerships carry no guarantee of mobile readership
Published: May 14, 2015
Although the New York Times and other publishers see teaming up with Facebook as a way to form a bond with mobile audiences, success is not guaranteed due to the difficulties of predicting human behavioral patterns, especially concerning news consumption.
Realtor.com opens door to mobile-savvy millennials with site redesign, new campaign
Published: May 14, 2015
Move Inc.’s Realtor.com is unrolling a new graphic identity for its Web site and mobile applications, and is tapping Hollywood actress and director Elizabeth Banks to represent the brand in a series of mobile-optimized Web videos in a bid to reach more on-the-go consumers.
Mobile Minutes: Galaxy S6 Active; Tencent's mobile games; Starbucks' mobile payment hacks; Starwood's tech takeover
Published: May 14, 2015
Today in mobile marketing - New Samsung Galaxy S6 Active to launch soon; Tencent profit rises to record as games lure hardcore players; Hackers target Starbucks gift cardholders; Starwood Hotels presses ahead with tech projects amid exec turnover, down revenue.
Distinction between online, offline blurs for shoppers, but not retailers: report - Mobile Commerce Daily
Published: May 14, 2015
Mobile Commerce Daily today - Distinction between online, offline blurs for shoppers, but not retailers: report; Forever 21 uniquely drives sales through consumer-generated outfit gallery.
After Mobilegeddon, focus on site search for mobile-friendliness
Published: May 14, 2015
By Shaun Ryan

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

Verizon-AOL deal sets stage for cross-screen advertising play
Published: May 13, 2015
Verizon’s $4.4 billion deal for AOL points to how, as the consumption of digital content grows across screens, there is an opportunity to simplify distribution, build customer profiles and deliver advertising solutions for brands looking to extend their reach beyond television.
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