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Tag: mobile marketing

Total Results: 12961

   Displaying: 41 - 50

Barilla cooks up passion for pasta via mobile videos with social influencer
Published: May 17, 2016
Pasta brand Barilla is targeting the millennial demographic by partnering with social influencer Hannah Hart, creator of My Drunk Kitchen, in a new YouTube series that features a playful take on interviewing and cooking.
USA Today taps interactive map for tourism-centric VR experience
Published: May 17, 2016
USA Today Network’s content studio is powering an interactive, mobile-optimized map that showcases Tourism Australia’s virtual reality and 360-degree experiences within the publisher’s application, underscoring media's interest in mastering augmented reality content.
Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads
Published: May 17, 2016
Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.
Walmart Pay’s national launch positions retailer for mobile-driven second half - Mobile Commerce Daily
Published: May 17, 2016
Mobile Commerce Daily today - Walmart Pay’s national launch positions retailer for mobile-driven second half; Simon, Starwood malls adopt Spring rewards, heating up competition with Plenti.
Marketers must track behavior down to the individual level
Published: May 17, 2016
By Sunil Thomas

Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.

Instagram’s video carousel ads a chance to spin creative stories
Published: May 16, 2016
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
Campaign of the week: Coca-Cola unlocks Snapchat’s super powers
Published: May 16, 2016
Coca-Cola unleashed Snapchat’s super powers for the Captain America: Civil War premiere by leveraging social influencers to broadcast timely content in the Stories section of the platform. Watch this video for the full analysis.
Chevrolet revs up mobile gamification in millennial-friendly strategy
Published: May 16, 2016
Chevrolet is angling for younger fans with a sponsored ad on Twitter that brings users to a microsite featuring a mobile-optimized quiz informing players of the compact vehicle best suited to their personalities.
The Walking Dead makes trading card debut on mobile
Published: May 16, 2016
AMC’s The Walking Dead and its prequel series Fear the Walking Dead are providing super fans with a digital marketplace to collect trading cards based on the series via a mobile application, building on their significant followings.
Mobile Minutes: Apple invests in Didi; AI tool Parsey McParseface; Weather Channel’s Local Now; Viral ads
Published: May 16, 2016
Today in mobile marketing – Apple investing $1B in Uber rival Didi; Google launched an AI tool that understands English...called Parsey McParseface; Weather Channel to launch app for its Local Now service: CEO; Digital publishers promise new ways to make ads go viral in the post-Web site era.
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