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Tag: mobile marketing


Total Results: 423

   Displaying: 41 - 50

Publicis Groupe, Yahoo unveil joint mobile advertising initiatives
Published: June 26, 2008
Yahoo Inc. and Publicis Groupe’s newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.
Blinkx to distribute ad-supported original programming
Published: June 26, 2008
Mobile video search engine blinkx has partnered with On Networks to distribute ad-supported original programming.
What does Nokia’s purchase of Symbian mean?
Published: June 25, 2008
Nokia Corp.'s decision to buy the 52 percent of Symbian it didn't already own may threaten Google's Android and Microsoft's Windows Mobile operating systems.

BMW runs mobile campaign for X6 car
Published: June 25, 2008
Luxury automaker BMW launched a campaign promoting its first X6 Sports Activity Coupe, using mobile as part of a multichannel effort to build a relationship with consumers.

Axa insurer targets over-25 for mobile quotes
Published: June 25, 2008
Insurance giant Axa’s swiftcover.com unit introduced a mobile site for British consumers to get car insurance quotes immediately from their mobile phone.
Dukes of Hazzard event uses mobile to engage
Published: June 25, 2008
Dukesfest, an annual event focused around the popular television series Dukes of Hazzard, is turning a sharp corner this year and adding something new to its marketing mix – mobile.

Mobile video: Advertising’s emerging killer app
Published: June 25, 2008
By Dave Sloan

Do content owners consider mobile strategic or just another screen where a few incremental impressions can be picked up?

Boeing employee credit union flies with mobile wallet
Published: June 24, 2008
Aircraft manufacturer Boeing's employee credit union will next year launch a mobile wallet to let its members conduct mobile banking and payments activities through their phone.

Spanish Broadcasting System signs on with HipCricket
Published: June 24, 2008
Mobile marketing software company HipCricket and the Spanish Broadcasting System Inc. have partnered to introduce Spanish radio stations to HipCricket's Hispanic Mobile Marketing Network.
Verizon Wireless runs HIV awareness campaign via V Cast
Published: June 24, 2008
Verizon Wireless has formed a partnership with the University of Georgia’s New Media Institute to raise awareness about the importance of HIV testing.

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