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Tag: mobile marketing

Total Results: 10911

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Blippar, Alibaba narrow offline, online divide via advanced image recognition - Mobile Commerce Daily
Published: March 23, 2015
Mobile Commerce Daily today - Blippar, Alibaba narrow offline, online divide via advanced image recognition; Williams-Sonoma cookbooks create extra revenue through new recipe app.
App agility: Why marketers need to empower employees with intelligent mobile apps
Published: March 23, 2015
By David Spear

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

The Economist's Tom Standage talks mobile strategy, apps and why he's betting on subscriptions
Published: March 20, 2015
One of the preeminent business publications, The Economist leverages multiple mobile platforms to engage current subscribers and also to attract new readers. This Q&A with a senior exec dives deep into the media brand's unique take on mobile and subscription versus advertising.
Air Wick’s QR codes program smells misinformed on public’s mobile savviness
Published: March 20, 2015
Air Wick’s leveraging of a program with a QR code in a pop-up home in a shopping mall promotion capitalizes on the attention-grabbing power of personalized content but risks excluding consumers who lack know-how in scanning the codes.
Mobile performance advertising for financial services extends beyond search: report
Published: March 20, 2015
The potential for mobile performance advertising in the insurance and financial services sectors extends beyond search to include display, voice and directories, according to a new report from Marchex.
Starbucks race-campaign backlash points to mobile-coffee harmony
Published: March 20, 2015
Starbucks’ woes over its controversial #RaceTogether campaign spotlights not just the well-known potential for a social-media backlash when a campaign goes awry, but also mobile’s bond with a venerable catalyst for discussion – the coffee cup.
Avon makes bold social statement with word-of-mouth strategy
Published: March 20, 2015
Avon rouged up social media this past February and landed the top spot on Hootsuite Analytics’ monthly Love List, which provides marketers with a sentiment score based on social interaction, proving that the makeup brand's word-of-mouth sales strategy is effective even on mobile.
Mobile Minutes: Google and Tag Heuer’s smartwatch; Nintendo goes mobile; Draft app; T-Mobile’s plans
Published: March 20, 2015
Today in mobile marketing - Google and TAG Heuer’s smartwatch could change the game for Apple; Exclusive: Nintendo CEO reveals plans for smartphones; It took only 3 months for this fantasy sports mobile app to raise $3.5 million; T-Mobile targets business with its 'Un-Carrier' plans.
Starbucks whips up mobile ordering with delivery options - Mobile Commerce Daily
Published: March 20, 2015
Mobile Commerce Daily today - Starbucks whips up mobile ordering with delivery options; American Express’ Plenti rewrites loyalty landscape as mobile’s role explodes.
Mark the date: April 21. It’s not just another update from Google
Published: March 20, 2015
By Julia KIdwell and Emily Adams

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

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