Tag: mobile marketing

Total Results: 7741

Getting to mobile commerce: The build vs. buy decision

Published: May 17, 2013

By Andy O'Dell

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.

6 tips for improving mobile customer experience

Published: May 17, 2013

By Ian Truscott

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

Google beats Apple to market with music streaming as iTunes looks outdated

Published: May 16, 2013

Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

Coca-Cola places mobile at core of digital summer marketing

Published: May 16, 2013

Coca-Cola is making a big bet on mobile and social this year to connect with consumers while outdoors in what the brand claims to be its biggest summer promotion to date.

ABC tackles in-app metrics with new measurement tool

Published: May 16, 2013

ABC is aiming to get a better understanding of its mobile application users for advertisers with a new trial program with Nielsen, pointing to the growing interest in mobile video and display advertising.

PayPal, Groupon, Square focus on traditional POS to boost mobile strategies - Mobile Commerce Daily

Published: May 16, 2013

Mobile Commerce Daily today - PayPal, Groupon, Square focus on traditional POS to boost mobile strategies; Chase offers best-in-class mobile banking: Keynote.

Birds Eye, nonprofits team up for SMS program to drive healthier meal choices

Published: May 16, 2013

Consumer packaged goods brand Birds Eye and nonprofits Partnership for Healthier America and Share Our Strength have teamed up for a text messaging program offering families tools and information to make healthier meal choices.

Testing mobile apps: QA can make or break project’s success

Published: May 16, 2013

By Tatyana Mahlaeva

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

Facebook’s play to own the mobile home page fails, like others before

Published: May 15, 2013

The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

Metrics give apps a leg-up over mobile Web

Published: May 15, 2013

As marketers continue to gauge the success of their mobile applications, being able to pinpoint specific metrics that are working and not working will fuel continued investment in the medium.