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Tag: mobile marketing


Total Results: 10752

   Displaying: 41 - 50

JCPenney second-screen Oscars game engages fans via live TV moments
Published: February 20, 2015
JCPenney is leveraging a second-screen mobile game and familiar live moments during the Academy Awards television broadcast to build brand engagement and aid charities.
Universal Music Group teases music videos on Vessel
Published: February 20, 2015
Universal Music Group is premiering a set of music videos on mobile-optimized online platform Vessel, which requires a paid subscription, before making the content available on free, ad-supported services in a move to reach more consumers.
Viggle leverages beacons to feed mobile consumers’ content craving
Published: February 20, 2015
A partnership between entertainment rewards platform Viggle and beacon platform inMarket will inform shoppers at thousands of retail establishments throughout the United States when they are in the vicinity of relevant offers while underscoring beacons’ value in building consumer engagement through micro-targeting.
How Build-A-Bear succeeds with a feature-rich and fast mobile site
Published: February 20, 2015
While the fastest mobile sites have typically been stripped of many features found on a desktop site, Build-A-Bear has cracked the formula for a feature-rich mobile site that also provides exceptional speed, according to new research from Catchpoint Systems.
Dezign with a Z builds brand with mobile-optimized email newsletters
Published: February 20, 2015
Wall décor retailer Dezign with a Z recently began optimizing its email newsletters for mobile devices in a move designed to help the brand reach more consumers who are on-the-go and checking their email through a smartphone.
Mobile Minutes: Uber goes international; Windows Phone Rooms feature; Microsoft tests mobile; IFTTT suggests apps
Published: February 20, 2015
Today in mobile marketing - Uber looks to raise $2.8B to aid in international expansion; Lights out for 'Rooms' on Windows Phone; Microsoft has suddenly gotten serious with mobile; IFTTT’s new apps offer a button for triggering other apps.
Target exec says bricks-and-mobile commerce is logical next step - Mobile Commerce Daily
Published: February 20, 2015
Mobile Commerce Daily today - Target exec says bricks-and-mobile commerce is logical next step; Express, RetailMeNot execs: Beacons will take off following testing phase.
The hidden power of suggestion in risk-taking
Published: February 20, 2015
By Chris Paradysz

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

Macy's CMO Martine Reardon to headline Mcommerce Summit New York. Join us!
Published: February 19, 2015
As CMO of Macy's, Martine Reardon is tasked with shaping the leading department store chain's marketing strategy. What role will mobile play this year? Register now for the Mcommerce Summit New York April 29 and get a chance to listen and meet with one of the smartest marketing execs in the U.S.
Shazam, Fandango eye bigger role as mobile-first lifestyle brands
Published: February 19, 2015
As the time spent with applications is increasingly relegated to a choice few, narrowly focused offerings such as Shazam and Fandango are racing to broaden their appeal and leverage their initial success for a more meaningful role in consumers’ lives.
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