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Tag: mobile marketing

Total Results: 10296

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EBay innovates classifieds with location-based Close 5 app - Mobile Commerce Daily
Published: November 19, 2014
Mobile Commerce Daily today - EBay innovates classifieds with location-based Close 5 app; 18pc of marketers already using beacons: Adobe.
The blight of gratuitous hashtags
Published: November 19, 2014
By Andy Maskin

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing
Published: November 18, 2014
With Walmart’s pledge to match Amazon’s prices this holiday selling season, dynamic pricing is in the spotlight, emphasizing mobile’s role in impelling brands to change prices on the fly to attract online shoppers looking for the best deal.
ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content
Published: November 18, 2014
ESPN’s renaming of its SportsCenter mobile application as “ESPN” puts a standard name on the network’s top mobile properties while reducing the number of apps in its portfolio and increasing users’ power to control their content choices.
Travelocity urges consumers to leverage Thanksgiving travel apps
Published: November 18, 2014
Travelocity is encouraging consumers to use Thanksgiving travel mobile applications to help with managing itineraries, flights and accommodations as part of its 2014 Thanksgiving Travel Survival Guide.
IPhone 6 to benefit education system with ID capabilities
Published: November 18, 2014
As Apple Pay aims to replace consumers’ physical wallets, experts believe the iPhone 6 will also serve universities by replacing traditional student identification cards that allow them opportunities such as on-campus access and laundry payment capabilities.
Mobile Minutes: Facebook at Work service; Uber teams with Spotify; AT&T drops super cookies; YouTube's Music Key service
Published: November 18, 2014
Today in mobile marketing - Upcoming 'Facebook at Work' service will rival LinkedIn, Slack: report; Uber said to announce music partnership with Spotify; AT&T drops 'super cookie' mobile tracking; Why YouTube's Music Key service is a big deal.
Target streamlines in-store holiday shopping with app navigation features - Mobile Commerce Daily
Published: November 18, 2014
Mobile Commerce Daily today - Target streamlines in-store holiday shopping with app navigation features; Walmart taps image recognition for holiday photo cards.
Inviting nominations: Mobile Marketer Awards 2014
Published: November 18, 2014
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.
New: Q3 2014 mobile site performance benchmark report
Published: November 18, 2014
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.
Please click here to learn more!