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Tag: mobile marketing

Total Results: 10393

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Budweiser brews up strongest YouTube strategy for engaging millennials
Published: December 10, 2014
Bud Light and Budweiser are among big beer brands that have poured more than $23 million into YouTube videos in the past year to engage millennials who favor craft brews, according to a report from Strike Social.
MobileStormís launch of mPulse Mobile targets patient engagement, medical costs
Published: December 10, 2014
MobileStormís launch of mPulse Mobile at the start of mHealth Summit 2014 begins a quest to leverage mobile messaging to help medical providers engage consumers while reining in rising healthcare costs.
Mobile Minutes: Facebook's search tool; Samsung's curved Note; Google's Inbox app; Illegal cellphone unlocking
Published: December 10, 2014
Today in mobile marketing - Why Facebook's new search tool could ding Yelp; Samsung's latest WTF phone; The future of email: Google's 'Inbox' team reveals what's next; Why cellphone unlocking could soon be illegal once again.
Papa Johnís hits 50pc digital sales as mobile ordering takes off - Mobile Commerce Daily
Published: December 10, 2014
Mobile Commerce Daily today - Papa Johnís hits 50pc digital sales as mobile ordering takes off; Chick-fil-A ramps up mcommerce with mobile payments, ordering.
6 Movember lessons for pulling off effective marketing campaigns
Published: December 10, 2014
By Nic Denholm

Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.

Panasonic, Universal Studios boost results with self-booking social media platforms
Published: December 9, 2014
More brands such as Panasonic, L'Orťal and Universal Studios are turning to self-booking social media platforms in lieu of working with third-party agencies to personally select brand influencers, hashtags and run times of social media campaigns designed to increase awareness.
Walgreens offers virtual doctor visits through app in mhealth expansion
Published: December 9, 2014
Walgreens is giving California and Michigan users of its Web site and mobile application round-the-clock access to doctors in its latest deep dive into the growing mobile health space.
United Way of New York City leverages lettrs' SocialStamps for fundraising
Published: December 9, 2014
United Way is among the brands and charities leveraging social media messaging mobile application lettrsí new SocialStamps feature that enables marketers to embed promotions on data-driven, digital messages sent through the network.
Rosetta Stoneís seamless social outreach on Cyber Monday attracts 35.2M
Published: December 9, 2014
Rosetta Stone leveraged social engagement to drive consumers to its platforms on Cyber Monday by strategically engaging all its marketing platforms and aligning them to work together.
Mobile Minutes: Oscar Health uses wearables; Alibaba challenges Android; Mobile apps collect kids' info; Apps for winter
Published: December 9, 2014
Today in mobile marketing - Oscar Health using Misfit wearables to reward fit customers; Alibaba must deploy cash to challenge Android: Real M&A; Mobile apps still collect information on kids; Apps that can help in planning for wintry weather.
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