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Tag: mobile marketing

Total Results: 13819

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Mobile Minutes: Google's smartwatches; Snapchat IPO; Windows testing team; Zuckerburg takes the stand
Published: January 18, 2017
Today in mobile marketing - Google's upcoming smartwatches will borrow Apple's 'digital crown;' There's only one Snap IPO Story — its founders; Joining the Windows testing team; Mark Zuckerberg takes the stand in $2 billion lawsuit claiming Oculus theft.
Maserati seeks to set consumers free to do what they want - Luxury Daily
Published: January 18, 2017
Luxury Daily today - Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.
The expanded power of context: M.A.D.E.
Published: January 18, 2017
By Yoram (Jerry) Wind and Catharine Findiesen Hays

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

Staples' interpretation of trending topic kills on social media
Published: January 17, 2017
Office supply retailer Staples is employing a strategy indicative of user behavior that stands out regarding a topic that social media was aflutter with over the weekend, Friday’s eerie holiday.
OneUnited Bank launches video series on financial literacy for black communities
Published: January 17, 2017
OneUnited Bank and the African American Film Critics Association are teaming up for a new social media video campaign aimed at encouraging financial literacy among the black community in America.
7 tips for mcommerce email success
Published: January 17, 2017
By Tushar Patel

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

Mobile loyalty programs are the new modern currency
Published: January 13, 2017
By Amelia Powell

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

New York Times adapts to HTTPS amidst new Google guidelines
Published: January 12, 2017
The New York Times is part of the recent wave of publishers to cater to Google’s new protocol by introducing HTTPS for higher security, as the industry continues to shift towards the strategy.
Dior exemplifies how diverse social media accounts can benefit - Luxury Daily
Published: January 12, 2017
Luxury Daily today - Dior exemplifies how diverse social media accounts can benefit; Prada refreshes spring campaign with five separate identities.
6 trends from CES 2017 for marketers
Published: January 12, 2017
By Daniel Hodges

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

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