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Tag: mobile marketing

Total Results: 12447

   Displaying: 41 - 50

Priceline.com's cross-platform revamp lifts off with targeted video on Facebook
Published: February 2, 2016
Priceline.com is revamping its marketing strategy and digital platforms to better address the shift toward mobile, including introducing new personalization features and embracing Facebook's targeted mobile video solution.
Mobile, still king at Google, is poised for boost from machine learning
Published: February 2, 2016
Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.
Schick targets millennial males on social via Sports Illustrated-supported contest
Published: February 2, 2016
Schick is building on last year’s brand sponsorship of Sports Illustrated’s popular swimsuit issue by introducing a mobile-first campaign that targets both of the marketers' respective audiences.
X Games provides access to at-home Instagram users for maximum awareness
Published: February 2, 2016
ESPN’s annual sports event X Games is ramping up consumer engagement on Instagram through a campaign in which user-generated content is aggregated and a link is provided to targeted users.
Mobile Minutes: Yahoo cuts costs; Levi’s Stadium; Binge flying; Xiaomi lands in US
Published: February 2, 2016
Today in mobile marketing – Yahoo’s Marissa Mayer to unveil cost-cutting plan; Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game; Get ready to binge-fly with unlimited flight subscriptions; Exclusive: US Mobile is the first legit Xiaomi, Meizu carrier in US.
Mobile’s influence on offline sales continues to grow: Forrester - Mobile Commerce Daily
Published: February 2, 2016
Mobile Commerce Daily today - Mobile’s influence on offline sales continues to grow: Forrester; Taco Bell ramps up secret product launch through mobile pre-order.
Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

Quaker Oats shakes up social media with oatmeal-creation contest
Published: February 1, 2016
PepsiCo’s Quaker Oats brand is rolling out Promoted Tweets prompting consumers to visit a campaign microsite on their smartphones where they can combine ingredients to design a new oatmeal flavor, showcasing how marketers can augment awareness by asking fans for direct input on products.
Nike's mobile video series targets younger women with millennial themes
Published: February 1, 2016
Nike is airing a mobile video series in a bid to connect with younger women through a format and subject matter popular with the demographic while using Snapchat ads and a digital hub to attract viewers.
Mobile marketing week in review: Leaders vs. laggards
Published: February 1, 2016
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
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