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Tag: mobile marketing


Total Results: 9936

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NY Times eyes deep linking to drive app use
Published: September 11, 2014
NEW YORK – A New York Times executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said he expects deep linking to be integrated in the news organization’s mobile applications shortly as it strives to be where its core readers are.
Kahuna stresses personalization for optimal mobile strategies
Published: September 11, 2014
NEW YORK – A Kahuna executive at the Mobile Marketing Summit: Holiday Focus 2014 stressed the need for personalization and consumer-first strategies to drive massive revenue opportunities for brands.
Bloomberg focuses on imagery in use of mobile video
Published: September 11, 2014
NEW YORK – Business and financial news provider Bloomberg uses the power of video and imagery to engage its audience across devices, according to a Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2014.
Lord & Taylor exec: Beacons more cost-effective for testing mobile payments - Mobile Commerce Daily
Published: September 11, 2014
Mobile Commerce Daily - Lord & Taylor exec: Beacons more cost-effective for testing mobile payments; GameStop reaches mobile customers via deep understanding.
8 ways that iOS 8 will change mobile engagement
Published: September 11, 2014
By Brent Hieggelke

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

Beyond the Rack drives mobile conversions with personalized retargeting
Published: September 11, 2014
NEW YORK – A Beyond the Rack executive speaking at the Mobile Marketing Summit: Holiday Focus 2014 said the retailer has seen a significant impact on conversion rates and lifetime value from the personalization of retargeting ads.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
Apple opens mobile-app market, boosts payments space with iPhone 6, smartwatch launches
Published: September 10, 2014
Apple is opening up opportunities for makers of mobile applications and boosting NFC payments by unveiling its first smartwatch and including a mobile payments solution in the iPhone 6.
Brands plan to sponsor free music streaming with video ads
Published: September 10, 2014
Brands including Coca-Cola, Universal Pictures, Ford, and McDonald’s are introducing new video advertisements to sponsor free music streaming.
Data referencing, live updates are keys to prescriptive marketing: report
Published: September 10, 2014
Marketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.
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