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Tag: mobile marketing

Total Results: 10598

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Pepsi drops the ball in Super Bowl ads on USA Today app
Published: January 23, 2015
PepsiCo, no stranger to mobile advertising, is at it again with banner ads on USA Today's mobile application to build hype for the upcoming Super Bowl XLIX halftime show featuring Katy Perry.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
Mountain Dew embraces Snapchat’s real-time narrative potential
Published: January 23, 2015
Mountain Dew is jumpstarting excitement for two new flavors of Mtn Dew Kickstart by leveraging a real-time, consumer-driven Snapchat story, proving that the social messaging application continues to gain traction as a bridge to build personal connections between brands and customers.
LinkedIn is missed opportunity for mobile marketers
Published: January 23, 2015
While brands and executives from around the globe are often present on LinkedIn, very few advertising initiatives appear, making the site a missed opportunity for mobile marketers.
Mobile Minutes: Google’s wireless service; LG’s curved smartphone; Samsung drops Qualcomm chips; Microsoft’s 4K display
Published: January 23, 2015
Today in mobile marketing - Google to sell wireless service in deals with Sprint, T-Mobile; LG to launch curved G Flex 2 smartphone next week; Samsung drops Qualcomm chip from next Galaxy smartphone; Microsoft launches its own 4K display made for Windows 10.
Mobile lessons learned from 2014 holiday shopping season - Mobile Commerce Daily
Published: January 23, 2015
Mobile Commerce Daily today - Mobile lessons learned from 2014 holiday shopping season; PayPal’s impending spin-off adds uncertainty to mobile payments, mcommerce landscapes.
5 trends in mobile business apps in 2015
Published: January 23, 2015
By Drew Babik

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

NFL undercuts Super Bowl’s group-watching heritage with mobile streaming
Published: January 22, 2015
Taking advantage of the staggering number of viewers that tune in to the Super Bowl each year, NBC and NFL will stream the game, halftime show and additional content via their mobile platforms, but experts believe the strategy may be a disservice given the social context of the event.
Hipcricket files for Chapter 11 bankruptcy in a reflection of SMS troubles
Published: January 22, 2015
Hipcricket has filed for Chapter 11 bankruptcy and is seeking court approval to sell assets to Sito Mobile Ltd. for $4.5 million.
Mondelēz Int'l ignites Twitter with sneak peek at Red Velvet Oreos
Published: January 22, 2015
Mondelēz International is stirring up social media buzz as it unveils its new Red Velvet Oreos in time for Valentine’s Day, underscoring how Twitter and Facebook can help drive new product introductions.
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