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Tag: mobile marketing

Total Results: 11849

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Ad-blocking renders some retail sites unusable on iPhone - Mobile Commerce Daily
Published: September 25, 2015
Mobile Commerce Daily today - Ad-blocking renders some retail sites unusable on iPhone; Boston Retail Partners exec: Do not wait to tie mobile to bricks-and-mortar.
Making the most of mobile 2FA
Published: September 25, 2015
By Punit Shah

As we move more of our personal data to the cloud, the risk of exposure to cyber criminals, and with it the relevance of 2FA, increases.

Amazon dominates social, but Nordstrom and Costco excel at it: report
Published: September 24, 2015
While Amazon takes top honors as a social media leader in its industry, the title is more attributable to the inherently shareable nature of its products and posts rather than a segmented mobile strategy, according to a report from Brandwatch.
NBC promotes Heroes Reborn with YouTube stars in 360 video
Published: September 24, 2015
NBC is leveraging 360 video technology and a popular YouTube star for the debut of Heroes Reborn in an attempt to harness the growing interest in mobile video and unique content to standout in the fall television premiere frenzy.
Peanuts fans become a part of the film with character creator
Published: September 24, 2015
Film studio 20th Century Fox Animation has created a character-generator platform available through mobile to jumpstart excitement over the upcoming release of the new Peanuts Movie.
Dutch Boy mobilizes color-selection process via QR codes
Published: September 24, 2015
Dutch Boy is leading the charge of paint brands opting to leverage mobile to attract consumers by placing QR codes on the back of its paint chips, which users may scan to view different room scenes.
Mobile Minutes: Washington Post; Pebble Time Round; Facebook’s 360 videos; Pandora’s win
Published: September 24, 2015
Today in mobile marketing – The Washington Post and Facebook: Smart strategy or deal with the devil?; Meet Pebble Time Round, Pebble's seriously thin, circular smartwatch; Facebook brings 360 videos to news feed; Pandora co-founder: Royalties win is important, but....
Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte - Mobile Commerce Daily
Published: September 24, 2015
Mobile Commerce Daily today - Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte; Pizza Hut adds zest to in-store dining with beacon rollout.
5 W’s of digital marketing
Published: September 24, 2015
By Emily Adams

It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.

Better push notifications needed as messaging becomes fundamental to connected devices: Forrester
Published: September 23, 2015
With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
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