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Tag: mobile marketing

Total Results: 13130

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Mobile marketing in review: Almost human
Published: June 20, 2016
Virtual reality and artificial intelligence could make digital marketing a less lonely consumer experience and marketers should act now to begin reimagining their engagements. Watch this video for the full analysis.
Mobile Minutes: Microsoft buys Wand Labs; Snapchat’s tech magazine; Britain’s digital scene; IPhone’s patent problem
Published: June 20, 2016
Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.
Shopping apps slim down, running risk of inhibiting experience - Mobile Commerce Daily
Published: June 20, 2016
Mobile Commerce Daily today - Shopping apps slim down, running risk of inhibiting experience; PREIT taps mall-wide mobile loyalty for greater personalization.
Stealing a page from Bernie Sanders’ SMS playbook
Published: June 20, 2016
By Dan Slavin

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

Facebook catches up to Google with ads measuring in-store sales
Published: June 17, 2016
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
Mobile delivers highest incremental sales lift per thousand impressions: report
Published: June 17, 2016
Mobile advertising drives $26.52 in incremental sales per thousand impressions for consumer packaged goods brands, beating out digital video, TV and cross media, according to a new report from Nielsen Catalina Solutions.
Playtex Sport unwraps millennial-focused mobile campaign with influencer-curated prizes
Published: June 17, 2016
Playtex Sport is cottoning onto millennials’ affinity for mobile video by rolling out new YouTube clips featuring four female athletes and inviting consumers to interact with the campaign hashtag on social media for a chance to receive a prize pack curated by one of the influencers.
Kenzo remixes handbag designs in interactive dance party
Published: June 17, 2016
French fashion label Kenzo is letting consumers try their hand at music production through an interactive experience showcasing its spring/summer handbag styles.
Mobile Minutes: Google revs AI; Samsung buys Joyent; Apple user habits; YouTube’s free video ads
Published: June 17, 2016
Today in mobile marketing – Google revs its AI engines; Samsung acquires cloud company Joyent; Apple’s tries to peek at user habits without violating privacy; YouTube starts producing free video ads for small businesses.
Walmart Pay expands as repeat use drives more than 80pc of transactions - Mobile Commerce Daily
Published: June 17, 2016
Mobile Commerce Daily today - Walmart Pay expands as repeat use drives more than 80pc of transactions; Sephora smells fragrance success with personalized mobile quiz.
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