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Tag: mobile marketing


Total Results: 12837

   Displaying: 51 - 60

Targeting customers in abstract terms versus concrete
Published: April 21, 2016
By Liraz Margalit

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.

How mobile can swing the vote in the primaries and on Election Day
Published: April 21, 2016
By Jon Lowen

If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.

Mobile M&As increase 35pc on wave of branded content interest: report
Published: April 20, 2016
The number of mobile-related merger and acquisition deals rose 35 percent during the first quarter of 2016 as businesses looked to beef up capabilities related to mobile distribution of branded content, analytics and machine learning, according to a new report from Berkery Noyes.
Bear Naked digs claws into mobile customization via IBM-powered granola-maker
Published: April 20, 2016
Bear Naked is bringing a new spin to finding the right granola flavor via a mobile-optimized site that leverages IBM Watson to customize flavor suggestions based on users’ responses, offering the closest match for their tastes.
Great Western Railway receives 4,731 customer inquiries on Facebook Messenger
Published: April 20, 2016
British train operator Great Western Railway launched on Facebook Messenger at end of the 2015, receiving 4,731 queries through the platform between December and March of this year, with the resolution time averaging between three and 20 minutes.
TheSkimm aims for deeper integration in millennials' lives with subscriptions
Published: April 20, 2016
Millennial-focused and mobile-driven news publication theSkimm is launching a subscription service to keep users up to date on current events through an iOS application that integrates with a device's calendar.
Mobile Minutes: Siri as spokeswoman; China’s smartphone shakeout; New Android emojis; Facebook pulls The Shade Room
Published: April 20, 2016
Today in mobile marketing – When is WWDC 2016? June 13-17, says Siri; China's crowded smartphone market heads for an epic shakeout; Dozens of new emojis are headed your way soon; Facebook pulls down mega-popular celeb site The Shade Room’s page for alleged copyright violations.
CVS heats up competition with Walgreens via mobile-enabled curbside pickup - Mobile Commerce Daily
Published: April 20, 2016
Mobile Commerce Daily today - CVS heats up competition with Walgreens via mobile-enabled curbside pickup; McDonald’s unpacks in-store tablets as mobile-centric sales initiatives continue.
Next generation of digital publishers is detachable
Published: April 20, 2016
By Ofer Oved

Brands are facing a significant problem with distribution solutions.

Mobile location data showcases Chipotle’s visitation trajectory post-E.coli outbreak
Published: April 19, 2016
After experiencing a precipitous decline in foot traffic following an E.coli outbreak, Chipotle Mexican Grill successfully managed to drive a jump in visits by rolling out a mobile coupon for a complimentary burrito, as evidenced by an independent analysis of its customers' mobile location data.
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