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Tag: mobile marketing


Total Results: 9690

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Volvo, Weather Channel forecast deluge of hits from iPad app
Published: July 17, 2014
Volvo is teaming up with The Weather Channel to promote its XC60 crossover and reach consumers with branded creative that appears in the background of content on the channel's iPad application.
Nielsen ramps up focus on mobile
Published: July 17, 2014
Nielsen, known for its television-ratings measurement systems, is ramping up on mobile with the expansion of two big products – TV ratings and online-ad measurement – into mobile.
Mobile Minutes: Mobile health tech, CIOs, Line, Sprint and T-Mobile
Published: July 17, 2014
Today in mobile marketing - Why mobile health technologies haven't taken off (yet); How CIOs can boost mobile app adoption;
Messaging app Line files for I.P.O. in Tokyo; Paulson hedge fund backs potential Sprint, T-Mobile merger.
Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout - Mobile Commerce Daily
Published: July 17, 2014
Mobile Commerce Daily today - Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout; Web-based mobile transactions grow 48pc in North America: report.
When closeness via mobile is too close
Published: July 17, 2014
By Jeff Hasen

It did not have the stench or uneasy feeling of that “Close Encounter of the D Train” kind, but a moment at this week’s CEO/CMO Summit put on by the Mobile Marketing Association had even the hardened of marketers turning up their noses.

How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
UNICEF’s mobile abstinence app boosts clean-water project by meeting a need
Published: July 16, 2014
NEW YORK – An executive from UNICEF at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said a new application encouraging users to break the mobile habit as a way to donate clean water was used 2 million times in its first 10 days, pointing to the power of addressing a need on mobile.
Nature Conservancy exec: Improving mobile storytelling should be top priority
Published: July 16, 2014
NEW YORK – An executive from the Nature Conservancy at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said his nonprofit organization must learn to use mobile to tell urgent, compelling stories to achieve desired results.
Thirteen/WNET exec: Broadcasters should stray from apps
Published: July 16, 2014
NEW YORK – A Thirteen/WNET executive speaking at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day discussed how the public television station is leveraging a responsive Web design in reaction to the mobile transition that is greatly affecting brands on digital platforms and how it produces and distributes content connected to these brands.
Brilliance.com’s Diamond Finder app challenges retail prices
Published: July 16, 2014
Diamond retailer Brilliance digitized the diamond shopping experience with a new mobile application to give consumers a quick guide while shopping in-store.
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