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Tag: mobile marketing

Total Results: 9930

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Facebook autoplay ads cause surge in mobile data use
Published: September 9, 2014
Facebook’s autoplay video ads are causing consumers’ mobile data use to rise exponentially, fueling complaints from users.
Fox’s Gotham mobile video ads see 8x lift in engagement
Published: September 9, 2014
People and Entertainment Weekly magazines hosted mobile-centric video ads to promote Fox’s TV show Gotham and saw a lift in engagement 8 times higher than traditional desktop campaigns.
Tiny Prints’ new app enables users to create custom stationery
Published: September 9, 2014
Tiny Prints, a leading online stationery boutique, has introduced a free application that enables users to browse, create, and purchase customized stationery, cards and gifts straight from their iPad.
Mobile Minutes: Apple iWatch and health care; Mobile schools; Content marketing; Carriers control texting
Published: September 9, 2014
Today in Mobile Minutes - Success of Apple’s iWatch may rely on health care partnerships; Mobile schools use technology to break free of the classroom; Content Marketing World 2014: What is content marketing, anyway?; Mobile carriers are trying to control your texting.
Twitter’s Buy button unlikely to be a big revenue driver - Mobile Commerce Daily
Published: September 9, 2014
Mobile Commerce Daily today - Twitter’s “Buy” button unlikely to be a big revenue driver; Mobile shopping officially trumps desktop: report.
The selfie: Is it here to stay, or just a fad?
Published: September 8, 2014
It may be regarded as a fad by some, but the selfie has very real, long-term value for marketers and smartphone makers, who are investing in selfie-friendly phones.
Garth Brooks’ launch of GhostTunes.com reflects sour note with iTunes
Published: September 8, 2014
Garth Brooks is the latest artist to embrace mobile in a changed music-industry landscape, by launching GhostTunes.com, a competitor to Apple’s iTunes that lets customers download and stream Brooks’ and others’ music through a platform and device of their choice.
GameStop delivers mobile video coverage of Expo via Twitch
Published: September 8, 2014
GameStop is teaming up with leading video platform Twitch to stream its annual Expo to fans worldwide via mobile and gaming devices.
Snuggle cozies up to social to update 30-year-old mascot
Published: September 8, 2014
Sun Products Corp.’s Snuggle brand is making a big social push throughout September as part of an overarching campaign to make the brand’s 30-year-old mascot relevant to a new generation.
Mobile Minutes: Smartwatch tracks activity; Geo-location apps rise; Positive reviews vs. Yelp; xAd raises $50 million
Published: September 8, 2014
Today in mobile marketing - Garmin blends an activity tracker with a smartwatch; Bluedot Innovation poised to launch the next wave of geo-location apps; Yelp has no obligation to display positive reviews, federal judge rules; Mobile ad startup xAd raises $50M from IVP, others.
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