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Tag: mobile marketing

Total Results: 13857

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3 ways to build content for sales and marketing
Published: February 13, 2017
By Oliver Roup

Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?

Editorial calendar for 2017
Published: February 10, 2017
Here is the 2017 editorial calendar for Mobile Marketer with dates for events and webinars. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Capitalizing on the US online market from overseas
Published: February 10, 2017
By Jesse Kaufman

Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.

NY Times shows off mobile prowess with Spotify subscription
Published: February 9, 2017
The New York Times is continuing its steamrolling strategy of catering to a wide range of demographics, especially millennials, by offering a dual subscription for Spotify on top of its news, made possible through mobile.
Shift to cashless commerce: Creating a digital payments roadmap
Published: February 9, 2017
By Rachel Pasqua

Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.

The race to the $22B mobile ads market
Published: February 8, 2017
By Eric Stein

If the mobile ad market is going to reach its full potential and fill the gap between consumers' media attention and marketers' media buying share, it will have to first address a unique set of challenges and obstacles.

Unlimited moves? Nah, Super Bowl LI advertisers stand still
Published: February 7, 2017
By Jeff Hasen

Entertainer Justin Bieber and T-Mobile asked Super Bowl LI viewers to show their “unlimited moves.” Brands did the opposite.

App marketers need to rethink their mobile ad strategy
Published: February 7, 2017
By Sean Galligan

Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.

Building mobile audience segments via precise location data
Published: February 6, 2017
By Brian Handly

As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.

Q4 2016 mobile site performance analysis
Published: February 3, 2017
The 10th installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
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