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Tag: mobile marketing

Total Results: 12968

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Walmart Pay’s national launch positions retailer for mobile-driven second half - Mobile Commerce Daily
Published: May 17, 2016
Mobile Commerce Daily today - Walmart Pay’s national launch positions retailer for mobile-driven second half; Simon, Starwood malls adopt Spring rewards, heating up competition with Plenti.
Marketers must track behavior down to the individual level
Published: May 17, 2016
By Sunil Thomas

Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.

Instagram’s video carousel ads a chance to spin creative stories
Published: May 16, 2016
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
Campaign of the week: Coca-Cola unlocks Snapchat’s super powers
Published: May 16, 2016
Coca-Cola unleashed Snapchat’s super powers for the Captain America: Civil War premiere by leveraging social influencers to broadcast timely content in the Stories section of the platform. Watch this video for the full analysis.
Chevrolet revs up mobile gamification in millennial-friendly strategy
Published: May 16, 2016
Chevrolet is angling for younger fans with a sponsored ad on Twitter that brings users to a microsite featuring a mobile-optimized quiz informing players of the compact vehicle best suited to their personalities.
The Walking Dead makes trading card debut on mobile
Published: May 16, 2016
AMC’s The Walking Dead and its prequel series Fear the Walking Dead are providing super fans with a digital marketplace to collect trading cards based on the series via a mobile application, building on their significant followings.
Mobile Minutes: Apple invests in Didi; AI tool Parsey McParseface; Weather Channel’s Local Now; Viral ads
Published: May 16, 2016
Today in mobile marketing – Apple investing $1B in Uber rival Didi; Google launched an AI tool that understands English...called Parsey McParseface; Weather Channel to launch app for its Local Now service: CEO; Digital publishers promise new ways to make ads go viral in the post-Web site era.
Letgo, Wallapop merger threatens Craigslist, Close5 as mobile classified space crowds - Mobile Commerce Daily
Published: May 16, 2016
Mobile Commerce Daily today - Letgo, Wallapop merger threatens Craigslist, Close5 as mobile classified space crowds; Best Buy slashes through Twitter content by pairing polls and sales.
Marketers need to push for quality mobile content: Mondelez exec
Published: May 13, 2016
NEW YORK – A Mondelez executive at the MMA Mobile Marketing Leadership Forum stressed how important quality is with mobile content, something the company discovered firsthand when a game developed for the Oreo brand originally saw only 14,000 downloads, but then leaped to 4 million organic installs after a game developer was brought in.
Viacom explores mobile-first fan experiences, including with Giphy
Published: May 13, 2016
Viacom’s launch partners for its innovation lab include mobile-first companies Giphy, Airbnb and Citia, which are bringing to life unique fan experiences such as distributing GIFs in real-time for popular shows, booking stays in replicas of locations in movies and live streaming content directly to TV programming.
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