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Tag: mobile marketing

Total Results: 9665

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39pc of leading retail mobile sites lose sales because of redirects - Mobile Commerce Daily
Published: July 11, 2014
Mobile Commerce Daily today - 39pc of leading retail mobile sites lose sales because of redirects; Chiquita expands loyalty app fueled by gamification.
How Google, Apple and Amazon try to own in-store shoppers
Published: July 10, 2014
With the significance of mobile’s role as an indispensable tool throughout a consumer’s daily activities beginning to emerge, the next battlefield for mobile dominance is the in-store shopper.
Mobile use on buses grows, stays flat on planes: study
Published: July 10, 2014
Mobile use on buses is growing but is flat on planes as travelers prefer to use the extra time slower modes of transportation afford to perform tasks on mobile devices, according to a new study.
Broadway mobile-social campaign targets urban youngsters
Published: July 10, 2014
Broadway musical ‘Holler If Ya Hear Me’ is promoting strategically through social to target urban, hip-hop enthusiasts, particularly a younger generation.
United Concordia, Philly zoo twinkle with gaming app promo
Published: July 10, 2014
Dental insurance provider United Concordia and the Philadelphia Zoo launched a three-year partnership focused on the importance of dental health among children and animals via mobile application Chomper Chums that offers participants free tickets to the Zoo.
Mobile healthcare campaign generates 40pc click-through rate on Qriously
Published: July 10, 2014
Enroll America’s recent ad campaign on the mobile app Qriously successfully helped the nonprofit encourage uninsured Americans to apply for the government’s health insurance plan, highlighting the potential of mobile in public issues.
Mobile Minutes: Uber, Internet of Things, ads on wearables, TSA
Published: July 10, 2014
Today in mobile marketing - Uber reaches deal with New York on surge pricing in emergencies; Intel, Qualcomm and others compete for ‘Internet of Things’ standard; Advertisers target wearable gadgets as next frontier; The TSA’s Instagram feed is terrifying and totally awesome.
90pc identify smartphone as easiest-to-use in-store shopping device - Mobile Commerce Daily
Published: July 10, 2014
Mobile Commerce Daily today - 90pc identify smartphone as easiest-to-use in-store shopping device; Bebe eyes bigger role for ecommerce with responsive mobile site.
Mobile engagement is automakers' best weapon to combat ad fraud
Published: July 9, 2014
Automakers must build engagement into mobile ads to combat growing fraud, as the growth in smartphone-assisted car shopping shifts more and more advertising dollars into mobile.
Mondelez’s Sour Patch Kids personalizes social engagements via Snapchat
Published: July 9, 2014
A Sour Patch Kids Snapchat campaign that taps the appeal of social media comedy star Logan Paul allows the candy brand’s parent Mondelez International to personalize social engagements as part of a heightened mobile strategy.
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