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Tag: mobile marketing

Total Results: 12455

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Schick targets millennial males on social via Sports Illustrated-supported contest
Published: February 2, 2016
Schick is building on last year’s brand sponsorship of Sports Illustrated’s popular swimsuit issue by introducing a mobile-first campaign that targets both of the marketers' respective audiences.
X Games provides access to at-home Instagram users for maximum awareness
Published: February 2, 2016
ESPN’s annual sports event X Games is ramping up consumer engagement on Instagram through a campaign in which user-generated content is aggregated and a link is provided to targeted users.
Mobile Minutes: Yahoo cuts costs; Levi’s Stadium; Binge flying; Xiaomi lands in US
Published: February 2, 2016
Today in mobile marketing – Yahoo’s Marissa Mayer to unveil cost-cutting plan; Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game; Get ready to binge-fly with unlimited flight subscriptions; Exclusive: US Mobile is the first legit Xiaomi, Meizu carrier in US.
Mobile’s influence on offline sales continues to grow: Forrester - Mobile Commerce Daily
Published: February 2, 2016
Mobile Commerce Daily today - Mobile’s influence on offline sales continues to grow: Forrester; Taco Bell ramps up secret product launch through mobile pre-order.
Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

Quaker Oats shakes up social media with oatmeal-creation contest
Published: February 1, 2016
PepsiCo’s Quaker Oats brand is rolling out Promoted Tweets prompting consumers to visit a campaign microsite on their smartphones where they can combine ingredients to design a new oatmeal flavor, showcasing how marketers can augment awareness by asking fans for direct input on products.
Nike's mobile video series targets younger women with millennial themes
Published: February 1, 2016
Nike is airing a mobile video series in a bid to connect with younger women through a format and subject matter popular with the demographic while using Snapchat ads and a digital hub to attract viewers.
Mobile marketing week in review: Leaders vs. laggards
Published: February 1, 2016
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
WeddingWire laces up audience outreach via engagement-centric Instagram campaign
Published: February 1, 2016
Online marketplace WeddingWire is reaping the benefits of a social sweepstakes that received more than 15,000 entries in six weeks, highlighting the significant potential for special occasion marketers to connect with customers on mobile.
Mobile Minutes: Free iTunes Radio shuttered; Blizzard orders on Seamless; Ignoring ad blockers; Amazon’s shipping costs
Published: February 1, 2016
Today in mobile marketing – Free iTunes Radio closes shop: Apple Inc. nudges customers to Apple Music after shuttering ad-supported service; New Yorkers order milk, cake and hot chocolate on Seamless during a blizzard; Why most Web sites look the other way on ad blockers; Amazon’s shipping costs swell in holiday crunch.
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