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Tag: mobile marketing


Total Results: 10572

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Mobile FirstLook was refreshingly not Mobile Same Look
Published: January 16, 2015
By Jeff Hasen

The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

Wearables and Internet of Things: That’s where the smart money is
Published: January 16, 2015
By Andy Maskin

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

Coca-Cola isolates mobile’s value, driving groundbreaking new experiences
Published: January 15, 2015
NEW YORK – A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand’s recent successes in isolating mobile’s value are helping drive exciting new engagement strategies involving drones, new ways to enable engagement with pop stars and more.
Time Inc.'s mobile ad revenue growth outpaces traffic surge
Published: January 15, 2015
NEW YORK – A Time Inc. executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said that interactive advertising experiences have helped the media brand's mobile ad revenue growth outpace its mobile traffic growth, jumping 100 percent in 2014 year over year.

Connected cars, loyalty and programmatic rule 2015 mobile advertising opportunities
Published: January 15, 2015
NEW YORK – Advertising executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference discussed where they see mobile heading in 2015, naming loyalty programs, connected cars and programmatic as three potentially lucrative areas for brands to leverage.
Ad agencies prep for mobile prominence using deep data in 2015
Published: January 15, 2015
NEW YORK – Ad agency executives at Mobile FirstLook: Strategy 2015 conference said that since the marketing industry is no longer in an initial stage of mobile, they look forward to seeing more mobile advertising efforts in 2015.
New York Times extends mobile presence to engage additional demographics
Published: January 15, 2015
NEW YORK – A New York Times executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said producing rich content and maintaining a multichannel presence has helped the media brand expand its audience demographic, with mobile being a key driver.
Mobile Minutes: IPhone 6s's dual-lens camera; Twitter may buy ZipDial; $90 Tizens in India; Pet wearables
Published: January 15, 2015
Today in mobile marketing - IPhone 6s report promises new dual-lens camera with optical zoom; Twitter in talks to buy Indian mobile tech startup ZipDial; Samsung starts sales of $90 Tizen smartphone in India; Wearable technology going to the cats and dogs.
American Eagle exec: Consumer feedback via mobile improves sales strategy - Mobile Commerce Daily
Published: January 15, 2015
Mobile Commerce Daily today - American Eagle exec: Consumer feedback via mobile improves sales strategy; Twitter exec: Commerce play focuses on movie, concert tickets.
Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content
Published: January 14, 2015
While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.
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