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Tag: mobile marketing

Total Results: 10928

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Are media buyers using the best algorithms?
Published: March 24, 2015
By Changfeng Wang

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

Days of mobile on the cheap are over: Forrester
Published: March 23, 2015
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
Turner Sports' March Madness Snapchat deal targets millennial viewers
Published: March 23, 2015
An agreement between Time Warner’s Turner Sports and the National Collegiate Athletic Association with Snapchat to provide user-generated content during the March Madness basketball tournament will burnish the mobile application's reputation as the new event-based consumption experience for millennials.
Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
L’Oreal boosts power of a good hair day through social media
Published: March 23, 2015
L’Oreal Paris is rolling out a campaign to coincide with the brand’s new Advanced Haircare line and is asking social media users to share their powerful hair moments on Facebook, Instagram and Twitter with a specified hashtag for a chance to meet supermodel Karlie Kloss, proving that incentives are key for beauty campaigns on social.
Soccer’s San Jose Earthquakes score with season-opening social push
Published: March 23, 2015
The San Jose Earthquakes’ leveraging of an in-stadium social engagement program will deepen fans’ relationships with the Major League Soccer Club by connecting them with both the team and the community on mobile devices beyond the bricks-and-mortar stadium.
Mobile Minutes: AT&T and Cricket; Facebook expert poached; Designing on mobile; Battling cyberattacks
Published: March 23, 2015
Today in mobile marketing – AT&T CEO vows to 'shake up' no-contract wireless with Cricket; White House poaches Facebook engineering boss as new IT director; Design gains importance as devices get more personal; U.S. must step up capacity for cyberattacks, chief argues.
Blippar, Alibaba narrow offline, online divide via advanced image recognition - Mobile Commerce Daily
Published: March 23, 2015
Mobile Commerce Daily today - Blippar, Alibaba narrow offline, online divide via advanced image recognition; Williams-Sonoma cookbooks create extra revenue through new recipe app.
App agility: Why marketers need to empower employees with intelligent mobile apps
Published: March 23, 2015
By David Spear

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

The Economist's Tom Standage talks mobile strategy, apps and why he's betting on subscriptions
Published: March 20, 2015
One of the preeminent business publications, The Economist leverages multiple mobile platforms to engage current subscribers and also to attract new readers. This Q&A with a senior exec dives deep into the media brand's unique take on mobile and subscription versus advertising.