Tag: mobile marketing

Total Results: 7741

Washington Post Media segments polling industry news with mobile app

Published: May 15, 2013

The Washington Post Media’s Capital Insight group has launched a mobile application that bundles news from the polling industry to let consumers quickly access content.

Boar’s Head expands sweepstakes reach via mobile advertising

Published: May 15, 2013

Boar’s Head is running a mobile advertising campaign to educate consumers about its products and also enter a sweepstakes to win prizes.

Applebee’s drives foot traffic via targeted location-based mobile campaign - Mobile Commerce Daily

Published: May 15, 2013

Mobile Commerce Daily today - Applebee’s drives foot traffic via targeted location-based mobile campaign; Rite Aid furthers mobile initiatives via multifaceted digital campaign.

Taxi network leverages NFC, QR codes to make video brand engagements interactive

Published: May 15, 2013

Taxi riders in New York, San Francisco and other cities will soon be able to use their smartphones to engage with brand content appearing on video screens inside the cabs using either NFC or QR code technology.

6 principles of a smooth mobile commerce checkout experience

Published: May 15, 2013

By Kam Taitt

The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.

How Starbucks is pushing the envelope with SMS, MMS marketing

Published: May 14, 2013

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.

Can mobile save the TV star?: ABC launches live-streaming app

Published: May 14, 2013

With traditional network television viewership continuing to plummet, ABC is the first network to make live content available to mobile users on a full-time basis via the new Watch ABC mobile application.

Folgers taps voice recognition for brand building

Published: May 14, 2013

Folgers is leveraging a mobile application to mix up its classic marketing jingle for consumers.

Dodge, Universal Pictures aim for engagement via multichannel campaign

Published: May 14, 2013

Chrysler Group's Dodge is partnering with Universal Pictures to get fans excited for the upcoming “Fast & Furious 6” film with a campaign that includes mobile, television and online components.

Common sense rules in LA Lakers text message lawsuit

Published: May 14, 2013

By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.