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Tag: mobile marketing

Total Results: 12107

   Displaying: 51 - 60

For marketers, leveraging 3D Touch is not about when, but how
Published: November 16, 2015
Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.
Maytag whirs up haptic video for one-day ESPN mobile takeover
Published: November 16, 2015
Home appliance brand Maytag is bringing a unique spin to its upcoming one-day takeover of ESPN’s mobile site by incorporating haptic technology into its ad, syncing viewers' devices with the video’s most powerful moments.
YouTube’s Music app wields brawn, but user experience a challenge
Published: November 16, 2015
The fierce battle for mobile users’ music-listening time just intensified thanks to YouTube’s new standalone music application, which brings significant reach and crucial industry relationships, but faces a hurdle in the sheer breadth of available content.
Warner Bros. sends personalized mobile video invites to see The 33
Published: November 16, 2015
Warner Bros. embraces personalization in a campaign delivering mobile videos created for specific opted-in users that hype the release of the studio's new film The 33.
Mobile Minutes: Bluetooth upgrades; Facebook vs. Snapchat; KFC delivery; New York Wi-Fi expansion
Published: November 16, 2015
Today in mobile marketing: Bluetooth 2016 upgrades will bring faster speeds, longer range and mesh networking; Facebook goes after Snapchat with disappearing messages; KFC to deliver buckets of fried chicken on demand; Wi-Fi now at 37 more subway stations in the Bronx and Manhattan.
Victoria’s Secret, Express use exclusive SMS giveaways to forge lasting relationships - Mobile Commerce Daily
Published: November 16, 2015
Mobile Commerce Daily today - Victoria’s Secret, Express use exclusive SMS giveaways to forge lasting relationships; Old Navy hops on mobile donation bandwagon via charitable social campaign.
How to prepare for increased mobile traffic over the holidays
Published: November 16, 2015
By Emily Adams

If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season.

Is Facebook's Instant Articles in jeopardy following publisher dissatisfaction?
Published: November 13, 2015
Facebook's attempt to partner more closely with media firms encountered a speed bump after disparities were revealed between ad revenue on the platform and publishers' own sites, forcing the social media giant to search for new innovations.
Hyundai modernizes car owner's manual with augmented reality spin
Published: November 13, 2015
Hyundai is paving the way for automotive manufacturers seeking to cater to mobile-savvy car owners by rolling out an augmented reality manual application that brings accessible how-to information to smartphones.
Hershey unwraps ingredient transparency via new QR code approach
Published: November 13, 2015
The Hershey Company wants to update the consumer packaged goods sector's approach to on-pack mobile by piloting SmartLabel QR codes that promote ingredient transparency and provide quick access to brand representatives.
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