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Tag: mobile marketing


Total Results: 9313

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If a tweet falls in the forest . . .
Published: April 14, 2014
By Gary Schwartz

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

Is Facebook positioning Messenger to be its commerce and payments play?
Published: April 11, 2014
Facebook is building a multi-pronged approach to messaging with WhatsApp, Instagram and Messenger, which could be positioned as a content, commerce and payments play similar to WeChat.
Macy’s enlists Lucy Hale to give millennial private label push celebrity power
Published: April 11, 2014
Macy’s newest iteration of its mobile-heavy All Access marketing campaign aims to win over millennials with authentic and creative messaging from singer and actress Lucy Hale.
Disney, HSN take retail movie marketing up a notch with multiplatform push
Published: April 11, 2014
Mobile plays a critical role in how Disney plans to market several of its upcoming films over the next couple of years with HSN in what the company claims is its first partnership with an omnichannel retailer.
Little League WeatherBug app partnership has safety in mind
Published: April 11, 2014
Little League Baseball and Softball recently introduced a new mobile application featuring an array of weather prediction features meant to help coaches, parents, managers and family with their planning.
Mobile Minutes: Mobile banking, European mobile shoppers, aircraft tech advances, eBay
Published: April 11, 2014
Today in mobile marketing - Lenders place their bets on mobile banking; European shoppers to spend twice as much on mobile; Aircraft suppliers woo with new tech in a tablet-toting world; EBay makes peace with Carl Icahn, cuts off proxy fight.
Google's lofty mobile payments goals face significant threat from retailers - Mobile Commerce Daily
Published: April 11, 2014
Mobile Commerce Daily today - Google's lofty mobile payments goals face significant threat from retailers; Retailers lose 32pc of shoppers to in-store mobile use: study.
How Heineken, Sephora tap mobile for more targeted sponsorship activations
Published: April 10, 2014
Big brands including Heineken and Sephora are leveraging event sponsorships with mobile and digital to test new and emerging platforms.
Local mobile ad spend increasing with inventory growth: report
Published: April 10, 2014
As more national brands adopt local advertising tactics such as geo-fencing, click-to-call and click-to-map, the share of overall mobile ad revenue attributed to location-based campaigns will grow from 40 percent in 2013 to 52 percent in 2018, according to report released today by BIA/Kelsey.

Zippo attempts to reengage youth with mobile and social campaigns
Published: April 10, 2014
Lighter company Zippo is turning to social networking to reconnect with younger consumers who are increasingly smoking less.
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