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Tag: mobile marketing


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CNBC’s newly redesigned app hones in on personalization, video
Published: September 18, 2014
Business news television channel CNBC has redesigned its mobile application to perfect its video-playing capabilities and allow for user personalization at a time where a tailored user experience has never been more crucial.
Minimalist mobile ads perform better in the US: report
Published: September 18, 2014
While ads with bright colors fared better in countries such as Nicaragua, Kenya and India, more minimalist ads saw higher success in countries including the United States, Singapore and Denmark, according to a new report from Todacell.
Mobile Minutes: Sony sees losses; Paypal attacks Apple; Ecommerce firm Alibaba rises; IAC offers to buy Perion
Published: September 18, 2014
Today in mobile marketing - Sony sees $2.1B loss for fiscal year as mobile woes take a toll; PayPal’s attack ad shows Apple’s power to inspire fear and loathing; Three reasons to be terrified of Alibaba; IAC offers more than $500 million to buy Israel's Perion: media.
Mobile bookings demand skyrockets despite lack of optimized experiences: report - Mobile Commerce Daily
Published: September 18, 2014
Mobile Commerce Daily today - Mobile bookings demand skyrockets despite lack of optimized experiences: report; Sears’ app-supported vehicle pickup adds more options.
Mobile boosts email deliverability, but will it last?
Published: September 17, 2014
Email marketers could be facing a sudden drop in email deliverability this holiday season if they do not take steps to ensure mobile users across all devices are equally engaged, according to a new report from Return Path.
Lindt sweetens new product introduction with interactive YouTube series
Published: September 17, 2014
Swiss chocolate maker Lindt is working with online video content provider Maker Studios to develop a romantic comedy that will premiere on YouTube to promote its new chocolate collection, Lindt Hello.
Music festival app sees strong user engagement with Feed.fm content
Published: September 17, 2014
Lockn’ Music Festival’s mobile application saw record user engagement following the integration of a brand-informed, concert-based soundtrack from Feed.fm.
Apple Pay’s halo effect evident in Subway Softcard partnership - Mobile Commerce Daily
Published: September 17, 2014
Mobile Commerce Daily today - Apple Pay’s halo effect evident in Subway Softcard partnership; Foot Locker sports a speedy omnichannel approach with Deliv.
Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

Sony Pictures, Chrysler test Flipboard video ads for deeper engagement
Published: September 16, 2014
Sony Pictures’ action drama Fury and automobile manufacturer Chrysler are a couple of the brands to use magazine mobile application Flipboard’s new video advertisement capabilities, offering full-page ads with no length restrictions.
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