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Tag: mobile marketing

Total Results: 11863

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Marketers largely fail with first-day-of-fall social campaigns
Published: September 25, 2015
Marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality.
Pepsi uncaps SMS to add fizz to NFL sweepstakes
Published: September 25, 2015
PepsiCo is taking to mobile to promote its National Football League sponsorship by encouraging users to text football-related keywords to a designated number and receive links to microsites offering sweepstakes entries to win Pepsi merchandise.
Encourage three app sessions in first three days to drive retention: Localytics
Published: September 25, 2015
Only 29 percent of application users will become inactive if marketers can successfully encourage them to have three sessions in the first three days after downloading an app, according to new research from Localytics.
Mobile Minutes: Vertical video; Apple malware; Samsung Pay; Click fraud
Published: September 25, 2015
Today in mobile marketing Vertical video pays off for Snapchat; Apple lists top 25 apps hit by malware; Samsung touts mobile payment success; The fake traffic schemes that are rotting the Internet.
Ad-blocking renders some retail sites unusable on iPhone - Mobile Commerce Daily
Published: September 25, 2015
Mobile Commerce Daily today - Ad-blocking renders some retail sites unusable on iPhone; Boston Retail Partners exec: Do not wait to tie mobile to bricks-and-mortar.
Making the most of mobile 2FA
Published: September 25, 2015
By Punit Shah

As we move more of our personal data to the cloud, the risk of exposure to cyber criminals, and with it the relevance of 2FA, increases.

Amazon dominates social, but Nordstrom and Costco excel at it: report
Published: September 24, 2015
While Amazon takes top honors as a social media leader in its industry, the title is more attributable to the inherently shareable nature of its products and posts rather than a segmented mobile strategy, according to a report from Brandwatch.
NBC promotes Heroes Reborn with YouTube stars in 360 video
Published: September 24, 2015
NBC is leveraging 360 video technology and a popular YouTube star for the debut of Heroes Reborn in an attempt to harness the growing interest in mobile video and unique content to standout in the fall television premiere frenzy.
Peanuts fans become a part of the film with character creator
Published: September 24, 2015
Film studio 20th Century Fox Animation has created a character-generator platform available through mobile to jumpstart excitement over the upcoming release of the new Peanuts Movie.
Dutch Boy mobilizes color-selection process via QR codes
Published: September 24, 2015
Dutch Boy is leading the charge of paint brands opting to leverage mobile to attract consumers by placing QR codes on the back of its paint chips, which users may scan to view different room scenes.
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