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Tag: mobile marketing


Total Results: 9807

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Back-to-school spending to grow 3.3pc: NRF
Published: August 12, 2014
By Marie Driscoll

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

Why mobile conversions lag behind desktop
Published: August 12, 2014
By Adam Epstein

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

Hasbro modernizes family game night with Monopoly app
Published: August 11, 2014
Hasbro is addressing a threat to traditional board games from popular video games by updating its iconic Monopoly with a mobile application that links to users’ Facebook profiles, intending to entice families that are all-around more tech-savvy than ever before.
Graceland updates visitor experience with iBeacon-enabled iPad tour
Published: August 11, 2014
Graceland recently unveiled a new multimedia iPad tour using iBeacon technology to enhance the experience for guests touring the former home of Elvis Presley.
Philadelphia group’s map highlights lesser-known points for mobile tourists
Published: August 11, 2014
Philadelphia’s Historic Neighborhood Consortium is highlighting some of the less well-traveled points of interest in the City of Brotherly Love with an interactive map that complements a separate mobile application.
Maritz Travel targets mobile users with Moxie email implementation
Published: August 11, 2014
Maritz Travel Meetings and Incentives hopes to offer a mobile-optimized and frustration-free experience for its guests through email in an effort to drive more online engagement.
Mobile Minutes: Chinese mobile games, Twitter, T-Mobile, PayPal
Published: August 11, 2014
Today in mobile marketing - Chinese tech giants drive boom in mobile games; Twitter learns from Facebook by revamping its advertising fees; T-Mobile US will top Sprint in U.S. subscribers by end of the year, CEO says; PayPal uses music festivals to push mobile app.
How some beacon programs are missing the mark - Mobile Commerce Daily
Published: August 11, 2014
Mobile Commerce Daily today - How some beacon programs are missing the mark; Galeries Lafayette eases store navigation for shoppers with app.
Wearables are the new loyalty frontier
Published: August 11, 2014
By Jeff Berry

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

Cities leverage their mobile brand to lure businesses, workers
Published: August 8, 2014
A growing number of United States cities are expanding and touting their mobile infrastructure and mobile-oriented businesses to lure new businesses and workers.
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