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Tag: mobile marketing


Total Results: 11569

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San Antonio targets travelers with interactive selfie campaign and 67pc engage
Published: July 24, 2015
The San Antonio Convention & Visitors Bureau is running a rich media mobile ad this summer that enables consumers to experience the city through an interactive selfie feature and, midway through the campaign, 67 percent have taken a secondary action.
Mobile Minutes: Comcast endures; Walmart grows in China; Apple Watch sales roundup; Qualcomm slashes jobs
Published: July 24, 2015
Today in mobile marketing – Cord cutting isn't killing Comcast; Walmart buying remaining stake in China's Yihaodian; What we know about Apple Watch sales…so far; Qualcomm slashes jobs and costs, says may split itself up.
Chipotle says mobile payments, not loyalty, will drive customer insights - Mobile Commerce Daily
Published: July 24, 2015
Mobile Commerce Daily today - Chipotle says mobile payments, not loyalty, will drive customer insights; Infiniti personalizes car buying via app bridging dealership, online experiences.
Why iOS 9’s search, notification updates are good news for brands
Published: July 23, 2015
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
Mac, Sephora, Maybelline lose voice in social conversation around beauty: report
Published: July 23, 2015
Beauty brands Mac, Sephora and Maybelline are losing voice in the social conversation surrounding beauty and skincare to non-traditional brands such as eBay, Amazon and Etsy, according to a new report from NetBase.
Radio broadcasters see uptick in ad revenue on location-based targeting
Published: July 23, 2015
Radio groups such as Sinclair Broadcast Group, Cumulus Media, Beasley Media, Digity, Radio One, Delmarva Broadcasting and Saga Communications are targeting mobile users based on current and past locations to drive in-store traffic.
Mobile Minutes: Apple Watch sales; McDonald’s falls behind; Google Maps; Yahoo’s results
Published: July 23, 2015
Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo's mixed results reflect costs of attracting new users.
Starbucks boosts mobile loyalty program with New York Times content - Mobile Commerce Daily
Published: July 23, 2015
Mobile Commerce Daily today - Starbucks boosts mobile loyalty program with New York Times content; Apple Store’s mobile traffic equals desktop for the first time.
How to market to the various kinds of luxury consumers?
Published: July 23, 2015
By Akash Kaura

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

Can YouTube’s success survive coming deluge of mobile video content?
Published: July 22, 2015
Google recently claimed that YouTube has become bigger than any U.S. cable network, with mobile viewing sessions increasing 50 percent year-over-year, making the mobile video space difficult for other mobile streaming platforms but not impossible.
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