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Tag: mobile marketing

Total Results: 10768

   Displaying: 51 - 60

Little Caesars laughs off Domino's focus on mobile ordering in TV ad
Published: February 23, 2015
Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.
IAB offers insight on how to maximize benefits from location data
Published: February 23, 2015
In a reflection of the ongoing challenges marketers face with leveraging mobile location data, the Interactive Advertising Bureau has released a primer that focuses on using this data to analyze cross-platform actions and media exposure.
Mobile Minutes: Sony slows mobile future; Lenovo pulls laptop app; Pebble rivals Apple Watch; Nashville guide app
Published: February 23, 2015
Today in mobile marketing - Sony to concentrate on Playstation, may sell off mobile phone and TV lines; Lenovo pulls laptop app after security warnings; Pebble to unveil new model ahead of the Apple Watch; StyleBlueprintís app offers inside guide to Nashville.
GameStop, Travelocity execs: Mobile apps, sites must cater to different types of consumers - Mobile Commerce Daily
Published: February 23, 2015
Mobile Commerce Daily today - GameStop, Travelocity execs: Mobile apps, sites must cater to different types of consumers; Targetís app tightens integration between offers, shopping lists.
No mobile commerce site? Your Google search rank is in jeopardy
Published: February 23, 2015
By Wilson Kerr

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

Are Snapchat, Uber and Pinterestís sky-high valuations too high?
Published: February 20, 2015
Snapchat, Uber and Pinterest are being valued at eye-popping levels as the potential of mobile-first companies begins to be realized while still promising a lot more to come.
JCPenney second-screen Oscars game engages fans via live TV moments
Published: February 20, 2015
JCPenney is leveraging a second-screen mobile game and familiar live moments during the Academy Awards television broadcast to build brand engagement and aid charities.
Universal Music Group teases music videos on Vessel
Published: February 20, 2015
Universal Music Group is premiering a set of music videos on mobile-optimized online platform Vessel, which requires a paid subscription, before making the content available on free, ad-supported services in a move to reach more consumers.
Viggle leverages beacons to feed mobile consumersí content craving
Published: February 20, 2015
A partnership between entertainment rewards platform Viggle and beacon platform inMarket will inform shoppers at thousands of retail establishments throughout the United States when they are in the vicinity of relevant offers while underscoring beaconsí value in building consumer engagement through micro-targeting.
How Build-A-Bear succeeds with a feature-rich and fast mobile site
Published: February 20, 2015
While the fastest mobile sites have typically been stripped of many features found on a desktop site, Build-A-Bear has cracked the formula for a feature-rich mobile site that also provides exceptional speed, according to new research from Catchpoint Systems.
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