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Tag: mobile marketing

Total Results: 10092

   Displaying: 61 - 70

Publishers Clearing House’s sweepstakes app has social tie-in
Published: October 9, 2014
Sweepstakes marketer Publishers Clearing House continues its digital expansion with the launch of a new mobile application that enables users to share information on social about sweepstakes.
Jim Beam taps mobile social video for millennial-targeted product launch
Published: October 9, 2014
Bourbon brand Jim Beam is targeting millennials with a host of mobile-optimized digital videos across social media platforms to help introduce its new Kentucky Fire flavored bourbon.
CW speeds up mobile engagement with The Flash in launch campaign
Published: October 9, 2014
CW Television Network’s campaign promoting the premiere of “The Flash” put on a burst of speed for mobile consumers as a large number of them played a game that followed a video ad and engaged with calls to action.
Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC - Mobile Commerce Daily
Published: October 9, 2014
Mobile Commerce Daily today - Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC; Kohl’s leverages mobile loyalty program to drive customer engagement.
Retailers settling into analysis paralysis over mobile commerce progress
Published: October 9, 2014
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.
Setting long-term customer relationships via in-store service
Published: October 9, 2014
By Fred Thompson

According to the old proverb, you catch more flies with honey than with vinegar. Does the same principle apply in a luxury retail setting? No, says a recent study that implies that the ruder the sales staff, the better the sales.

Cabela’s segmented SMS program gains 6pc weekly
Published: October 8, 2014
LITCHFIELD PARK, AZ – A Cabela’s executive at the Mobile Shopping Summit 2014 said that segmentation has driven exponential growth of its SMS program, which sees 71 percent of sign-ups take place in store.
Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
Time Inc. fine-tunes mobile targeting with real-time social data
Published: October 8, 2014
LITCHFIELD PARK, AZ – A Time Inc. executive at the Mobile Shopping Summit 2014 talked about how the publisher uses third-party data and what is trending on social media for more targeted editorial and advertising experiences.
Domino’s Pizza serves virtual ordering assistant for mobile convenience
Published: October 8, 2014
Domino’s Pizza is serving up a more human approach to digital customer service and brand persona with its multi-functional personal virtual ordering assistant, Dom.