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Tag: mobile marketing

Total Results: 12953

   Displaying: 61 - 70

XO Group sees 50pc of readers on mobile following extensive transformation
Published: May 11, 2016
NEW YORK – The CEO of media company XO Group said at the MMA Mobile Marketing Leadership Forum that a drastic shift to appeal to mobile-first consumers resulted in a two-month retention for 50 percent of mobile readers for The Knot.
Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing
Published: May 11, 2016
With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for organizations to integrate text messaging and mobile wallet content and ads into their automated programs.
Mobile Minutes: Snapchat overtakes Twitter; Amazon takes on YouTube; Groupon sues IBM; Holographic flexible smartphone
Published: May 11, 2016
Today in mobile marketing – Snapchat Android app installs overtake Twitter in US; Amazon targets YouTube with new online video posting service; Groupon sues once-great IBM over patent; Scientists have unveiled the world's first holographic flexible smartphone.
Location-based data transforms shopper marketing, driving revenue opportunities - Mobile Commerce Daily
Published: May 11, 2016
Mobile Commerce Daily today - Location-based data transforms shopper marketing, driving revenue opportunities; Close to 90pc of coupon searches come from mobile for some: report.
Building a relationship in 3 seconds, or less
Published: May 11, 2016
By Emily Adams

According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.

JetBlue fuses social media, real-time data via interactive billboard
Published: May 10, 2016
JetBlue Airways is the first brand to build a campaign around a new digital billboard that interacts with mobile for real-time data pushes, ramping up social media discussion with a chance to win a free flight.
McDonald’s unpacks virtual reality experience to augment summer blockbuster tie-in
Published: May 10, 2016
McDonald’s is ramping up anticipation for The Angry Birds Movie’s May premiere by enabling customers to scan codes on various products to uncover an exclusive augmented reality game that brings the film to life on their mobile devices.
Aloft and MTV put social media at center of concert series promotion
Published: May 10, 2016
Starwood’s Aloft Hotels is tapping into MTV’s pull on social media for a series of musical performances, leveraging Instagram, Facebook video and Snapchat Discover to cater to a young, trendy demographic.
Kansas City initiates connected city transformation to drive efficiency, convenience
Published: May 10, 2016
Kansas City, MO is teaming up with Sprint to establish deeper relationships with visitors and residents through free Wi-Fi, smart streetlights and interactive kiosks, a push that could provide local businesses with new marketing opportunities.
Mobile Minutes: FCC, FTC investigate device security; Periscope adds search; Spotify grows; Digital assistants
Published: May 10, 2016
Today in mobile marketing – FCC, FTC launch inquiry into mobile device security; Live-video search is coming to Periscope; Spotify launches 12 original music-themed shows, including Tim Robbins mockumentary series; Personal digital assistants are on the rise (and they want to talk).
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