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Tag: mobile marketing

Total Results: 10752

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Mobile Minutes: Apple Watch's health features; Japan prefers flip-phones; Google Glass rival; Android Lollipop design
Published: February 18, 2015
Today in mobile marketing - Apple was forced to nix key health features from its smartwatch – report; Japan's old flip-phones soldier on while smartphones shrink; Sony's Google Glass rival SmartEyeglass goes on sale for $840, or £520; Wolverton: Android Lollipop gives Google operating system a sweet new look.
Walmart.com exec says mobile deserves starring role in SEM, product searches - Mobile Commerce Daily
Published: February 18, 2015
Mobile Commerce Daily today - Walmart.com exec says mobile deserves starring role in SEM, product searches; Zappos execs: Omniplatform is key for healthy retargeting, ROI growth.
Why is shopping on your phone so difficult?
Published: February 18, 2015
By Jack Bicer

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

Tourism organizations' uninspired mobile strategies promise bad trip
Published: February 17, 2015
Despite many cities and states rolling out standalone mobile applications designed to ramp up tourism and awareness of landmarks, experts believe that they lack the full functionality needed to survive in the competitive travel space, although this may be mitigated by tapping beacon and geo-targeting technology.
Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest
Published: February 17, 2015
Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.
Facebook rewards effective advertising by disclosing user-relevancy scoring system
Published: February 17, 2015
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
Q&A: How Expedia’s mobile focus has catapulted it to top status
Published: February 17, 2015
Expedia’s dedication to connecting with consumers weekly via social media channels and growing focus on smartphone and tablet applications have contributed to its status as the juggernaut to beat in the mobile travel sector, suggesting that the brand will continue to move from strength to strength in 2015.
Fifty Shades of Grey suits up on mobile to drive ticket sales
Published: February 17, 2015
The premiere of Universal Pictures' film Fifty Shades of Grey was supported with a social campaign that drove users to a mobile application, which garnered hundreds of thousands of users while driving record-breaking, pre-release ticket sales through Fandango.
ESPN drops standalone SportsCenter app in push for mobile cohesion
Published: February 17, 2015
ESPN is leveraging a revamped mobile application, featuring content from its SportsCenter program, and planning an overhaul of its mobile site in the spring to provide consumers with a cohesive and complementary experience across all digital channels.
Mobile Minutes: Microsoft's app acquisitions; Uber's panic button; USAA's mobile app; Lyft to raise $250M
Published: February 17, 2015
Today in mobile marketing - Microsoft on the lookout for more mobile-productivity app acquisitions; Uber panic button coming to its Chicago mobile app; USAA expands mobile app for real-time claim filing; Ride-hailing service Lyft is said to be in talks to raise $250 million.
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