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Tag: mobile marketing


Total Results: 9690

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Mobile Minutes: Mobile retailing, Nielsen, Android Wear, 7-Eleven
Published: July 16, 2014
Today in mobile marketing - Mobile retailing continues meteoric rise: Apple loses share to both Samsung and Amazon; Nielsen and Facebook team up to track shows watched on users’ mobile devices; Too many Android Wear apps are missing the point; 7-Eleven extends free snack offers due to app glitch.
How merchants tie loyalty to mobile wallets and drive results - Mobile Commerce Daily
Published: July 16, 2014
Mobile Commerce Daily today - How merchants tie loyalty to mobile wallets and drive results; Citymeals-on-Wheels drives 300pc jump in mobile donations using responsive design.
Apple’s iBeacon hardware plan seen expanding retailers’ reach
Published: July 15, 2014
Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
Sports Illustrated launches FanNation for daily fantasy sports games
Published: July 15, 2014
Sports Illustrated unveiled FanNation, a free mobile application for daily fantasy gameplay available on mobile devices and the Web.
The home advantage: Mobile’s use throughout the day grows
Published: July 15, 2014
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
Ford hooks mobile engagements with free music downloads
Published: July 14, 2014
Ford Motor Co. has a new mobile promotion for the Ford Focus that engages customers with an offer of free music downloads.
National Enquirer parent American Media ramps up mobile outreach
Published: July 14, 2014
National Enquirer publisher American Media Inc., reaching out to an increasingly mobile readership, formed a partnership with digital advertising company Amobee.
MLB eyes mobile home run with All-Star live game stream
Published: July 14, 2014
Major League Baseball is reaching out to fans on the go everywhere with its first-ever provision of a live game stream and iBeacon-supported interactive ballpark attractions at the 2014 All-Star Game.
Marriott expands mobile platform to integrate with iBeacons - Mobile Commerce Daily
Published: July 14, 2014
Mobile Commerce Daily today - Marriott expands mobile platform to integrate with iBeacons; How Walgreens frames mobile for photo-ordering success.
Fashion brands should target social campaigns for profit
Published: July 11, 2014
While fashion brands have embraced Instagram in a big way this year by targeting millennials to spark conversation and maintain brand awareness and loyalty, many of these efforts could go to the next level utilizing a multichannel, personalized approach.
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