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Tag: mobile marketing

Total Results: 10116

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McDonald’s enhances customer payments via app-based AmEx rewards - Mobile Commerce Daily
Published: October 15, 2014
Mobile Commerce Daily today - McDonald’s enhances customer payments via app-based AmEx rewards; Twitter may have advantage over Facebook in mobile payments.
Regaining consumer attention for retailer apps through beacon marketing
Published: October 15, 2014
By Michael Trepeta

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

Mobile must transform customer experience, not merely simplify communication: KPMG
Published: October 14, 2014
While one of the biggest mandates before CEOs right now is transforming the customer experience, many companies have not progressed beyond leveraging mobile to streamline existing communications.
The Knot inspires brides-to-be with mobile-optimized runway show
Published: October 14, 2014
The Knot, an online wedding resource, is ramping up its mobile strategy by offering brides a sneak peek at upcoming designer bridal gowns with live-streaming runway shows on mobile and desktop.
MSN leverages real-time sports video to boost fan engagement
Published: October 14, 2014
MSN’s leveraging of real-time sports video to expand its audience points to mobile’s suitability for delivering relevant content no matter where fans are.
Anthem Blue Cross and Blue Shield drives online doctor visits
Published: October 14, 2014
Anthem Blue Cross and Blue Shield is offering members around-the-clock medical access from the convenience of any location with LiveHealth Online, an online care service that provides live video visits with doctors via mobile, tablet or desktop devices.
Mobile Minutes: YouTube’s new studio; Snapchat photo leak; FBI on Apple, Google; Uber’s bad reviews
Published: October 14, 2014
Today in mobile marketing: YouTube takes Manhattan; Snapchat blames photo leak on unauthorized third-party apps; FBI director says Apple and Google are putting their customers beyond the law; Taxi companies want you to know Uber gets poor reviews. But so do the taxis.
Smartwatch payments challenged by lack of consumer interest: report - Mobile Commerce Daily
Published: October 14, 2014
Mobile Commerce Daily today - Smartwatch payments challenged by lack of consumer interest: report; Frito-Lay’s Walkers Crisps enlivens bus-shelter vending machine via mobile.
Snapchat ads will spur flood of creative content
Published: October 13, 2014
Upon Snapchat’s recent announcement of forthcoming ads, brands will most likely have to generate extremely creative, story-telling content to stand out on the platform.
(RED) and Bank of America tap Nike Running app for charitable campaign
Published: October 13, 2014
(RED) and Bank of America are partnering with Nike for the TURN YOUR MILES (RED) mobile-optimized fitness campaign to help eradicate HIV submission from mothers to children.