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Tag: mobile marketing

Total Results: 11404

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IDC analyst: APIs are new trading currency for mobile marketers
Published: June 19, 2015
NEW YORK – An International Data Corporation analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that APIs are becoming a new form of trading currency, and urged marketers to ensure their strategies are up to par as the application market grows more saturated.
McDonald’s gains organic edge on Snapchat with geofiltering stickers
Published: June 19, 2015
McDonald’s is sponsoring Snapchat's geofiltering stickers in a move that could fuel consumers to send more photos from the chain's restaurants and create sponsored content that appears non-promotional to recipients.
FCC rules for carrier robocall blocking, clears developers of some liability
Published: June 19, 2015
The Federal Communications Commission yesterday passed a proposal from chairman Tom Wheeler, supporting consumers' ability to opt out of robocalling through their wireless carriers, among other developments.
Heinz’ once-and-done approach to QR codes backfires
Published: June 19, 2015
Consumer packaged goods brand Heinz is recovering from some bad publicity over a QR code from an old campaign that now links to a porn site, underscoring how critical it is for marketers to provide ongoing support for mobile programs.
Nielsen analyst: Second-screen experiences a proven benefit for marketers
Published: June 19, 2015
NEW YORK – A Nielsen analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that results increasingly prove consumers’ growing demand for additive second-screen experiences.
Mobile Minutes: LinkedIn's new apps; Google's app updates; Apple's Watch band profits; Data usage in 2014
Published: June 19, 2015
Today in mobile marketing - LinkedIn is testing two new apps, plus a messaging overhaul; Google’s Nest unveils new camera, updates to app, alarm; Exclusive: Apple mines big profits from Watch band; Mobile users in US ate up 4.1 trillion megabytes of data in 2014.
Deloitte analyst insists mobile drives conversion rates, basket size - Mobile Commerce Daily
Published: June 19, 2015
Mobile Commerce Daily today - Deloitte analyst insists mobile drives conversion rates, basket size; PayPal tops privacy rankings despite payment cards’ dominance, says Javelin analyst.
6 fundamentals of successful mobile engagement
Published: June 19, 2015
By Dave Murashige

Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?

Red Robin unleashes technology’s fun side in mobile-enabled Terminator experience
Published: June 18, 2015
Red Robin Gourmet Burgers Inc. is inviting smartphone-wielding consumers to experience having lunch through the eyes of a Terminator as part of a new promotion around the upcoming release of the latest film in the sci-fi franchise.
Big Brother offers live streams on mobile to continue building ratings
Published: June 18, 2015
CBS’ long-running reality game show, Big Brother, is pulling out all the stops to drum up ratings for its latest season, focusing on mobile to give fans access to exclusive content and live feeds on CBS All Access.
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