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Tag: mobile marketing

Total Results: 10565

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Kohl’s exec says beacons are surefire bet for greater personalization
Published: January 13, 2015
NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo said the retailer has stepped up the pace of innovation and while not everything will pan out, beacons are a surefire bet.
Julep’s crowdsourcing strategy inspired by mobile mind shift
Published: January 13, 2015
NEW YORK – A Julep executive at the NRF 104th Annual Convention & Expo said the beauty products company’s move to let the wisdom of the crowd influence product offerings stems from mobile’s growing prominence, spearheading a deep dive into social retail.
GameStop bridges product research, in-store experience via streaming video
Published: January 13, 2015
Consumer electronics retailer GameStop is using Microsoft cloud platform Azure to stream video game and promotional content to customers’ and store associates smartphones and Windows tablets, aiming to provide a digitally immersive shopping experience within its physical stores.
How mobile beats other channels for marketing to millennials
Published: January 13, 2015
While new research from GfK MRI suggests treating millennials as a uniform segment can be a mistake for fashion marketers, it also reveals that mobile is an exception, as most consumers in this group express similar positive attitudes toward mobile marketing.
Mobile Minutes: Apple Watch apps; Spotify subscribers; BlackBerry’s IoT strategy; mobile at work
Published: January 13, 2015
Today in mobile marketing - Slick, useful apps put the wow in Apple Watch; Spotify tops 15 million paid subscribers; A look at BlackBerry's Internet of Things strategy; 4 data-backed reasons to use mobile in the workplace.
Gap ramps up mobile to mimic flagship store experience - Mobile Commerce Daily
Published: January 13, 2015
Mobile Commerce Daily today - Gap ramps up mobile to mimic flagship store experience; EBay exec says mobile loyalty missteps are driving away consumers.
Meeting mobile’s challenges with gaming strategy
Published: January 13, 2015
By Danny Davis

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

Oscars' social media spend jumps 82pc in bid for younger viewers
Published: January 12, 2015
A $500,000 social media investment in this year’s Academy Awards show is directed at winning younger viewers on mobile who might be put off by a slew of art-film nominations while gaining a competitive edge over popular shows in the same time slot.
Dodge Viper's mobile customization option gives brand upscale cache
Published: January 12, 2015
A move by FCA US, formerly Chrysler Group, to allow buyers of the Dodge Viper to extensively customize the snazzy sports car from a mobile-optimized Web site will support the model’s bid to be ranked in the premium category, on par with Porsche and BMW.
Medicaid app helps Michigan residents manage health on-the-go
Published: January 12, 2015
The Michigan Department of Community Health and information technology firm CNSI are offering Michigan residents a new interactive mobile application and online portal to track medical records while on-the-go, proving that the mhealth sector continues to grow wider in 2015.
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