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Tag: mobile marketing

Total Results: 13781

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Clorox 360-video use incorporates innovative Donate Now button
Published: December 6, 2016
The Clorox Company is leveraging 360-video as an immersive tactic to instill the importance of its Safe Water Project, airing on Huffington Postís digital channels to appeal to a receptive audience.
Reach the unreachable with browser push notifications and emails
Published: December 6, 2016
By Shiju Mathew

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

3 ways an app can drive in-store traffic
Published: December 6, 2016
By Katie Jansen

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

Nokia attempts a comeback, but is the mobile landscape too crowded?
Published: December 5, 2016
Nokia, a formerly dominant brand that has fallen behind other manufacturers, is attempting to make a comeback to the world of smartphones though it may encounter walls in the form of Apple and Samsung.
H&M sees 5pc of monthly engagement driven from Wes Anderson ad
Published: December 5, 2016
H&M's recent high profile video ad created by Oscar-nominated director Wes Anderson prompted an engagement boost in holiday shopping for the fast-fashion brand, driving 18,000 tweets and a 95 percent positive reaction from shoppers.
Will Pinterestís update for retailers mean social commerce will see fruition? - Mobile Commerce Daily
Published: December 5, 2016
Mobile Commerce Daily today - Will Pinterestís update for retailers mean social commerce will see fruition?; Viber gets in-app mobile banking system.
How retailers can close the mcommerce gap
Published: December 5, 2016
By Stefan Benndorf

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

IHeartRadio bids for on-demand music leadership, holds on to live radio
Published: December 2, 2016
IHeartMediaís iHeartRadio is going after Spotify, Apple Music and other music streaming services with its two new mobile products that allow users unlimited access to music, heating up the on-demand entertainment space.
20th Century Fox unleashes Assassin's Creed VR experience ahead of film's release
Published: December 2, 2016
With the release of the highly anticipated Assassin's Creed film just around the corner, 20th Century Fox teamed up with AMD and Alienware to produce an immersive VR experience to promote the film.
Tag Heuer takes flight alongside alpine adventurer in sponsored film
Published: December 2, 2016
Swiss watchmaker Tag Heuer is taking consumers to new heights by supporting a film with elevated ambitions.
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