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Tag: mobile marketing

Total Results: 13821

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Mobile Minutes: Lyft rides triple; Invincible tech Giants; Advertisers and Netflix; Donald Trump stock tweets app
Published: January 6, 2017
Today in mobile marketing - Lyft rides tripled last year, but remains far behind Uber; Tech giants seem invincible. That worries lawmakers; Barry Diller: Advertisers, embrace Netflix world; This app sends alerts when Donald Trump tweets about stocks you own.
Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

Make it official: 2017 will be the year of native advertising
Published: January 5, 2017
By Jane Loring

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

Mobile Minutes: NY Times removed from App Store; Intel's 5G modem; Apple SoftBank investment; Tech and humanity
Published: January 5, 2017
Today in mobile marketing - Apple removes New York Times apps from iTunes store in China; Following Qualcomm, Intel announces 5G modem for phones and self-driving cars; Apple invests $1B in SoftBank Vision Fund; Top 10 tech trends transforming humanity.
Effective strategies to increase push notification opt-ins
Published: January 5, 2017
By Jonathan Levey

Since they are never trapped in spam filters, app publishers use push notifications to speak directly to the users.

Lilly Pulitzer's take on millennial tropes ushers in app downloads, sales
Published: January 4, 2017
Apparel and accessories brand Lilly Pulitzer is continuing its holiday discounts with an “After Party,” but it is its selfie campaign that creates a two-way conversation with fans, helping the brand drive peer recommendations.
Mobile marketing strategy: Are brands aligned with their customer experience?
Published: January 4, 2017
By Jeannette Kocsis

Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.

Mobile marketing tools and tips for 2017
Published: January 3, 2017
By Margie Kupfer

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.

Mobile Minutes: Prive Firefox browser; The iPhone city; 2016 gadget takeaways; Amazon's flying warehouse
Published: December 30, 2016
Today in Mobile Marketing - The iPhone just got a new super-private Firefox browser; How China built iPhone City with billions in perks for Apple’s partner; The big takeaway for gadget nerds in 2016; This is Amazon's patent for a flying warehouse.
Finding opportunity in the chaos of mobile advertising
Published: December 30, 2016
By Phil Schraeder

For consumers, a smartphone can represent familiarity and comfort. For marketers, though, a smartphone can represent chaos and uncertainty.
Conversations I have with agencies, brands and publishers about mobile marketing increasingly seem marked by anxiety.

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