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Tag: mobile marketing

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Budweiser tests Facebook promotions with mobile-only redemption - Mobile Commerce Daily
Published: September 10, 2014
Mobile Commerce Daily today - Budweiser tests Facebook promotions with mobile-only redemption; Will Uber, HotelTonight welcome Bitcoin after adoption by PayPal’s Braintree?
Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities
Published: September 9, 2014
Soft drink brand Dr. Pepper and Mars’ Snickers candy bars have teamed together to offer a receipt-based promotion in Walmart stores, enticing consumers to submit photos of their receipts for a chance to win Walmart gas and gift cards.
Apple, Facebook and carrier mobile missteps highlighted in Adobe report
Published: September 9, 2014
Adobe reveals several interesting insights in its new Mobile Benchmark Report, including that sharing content on Facebook is down, browsing on smaller phones is shrinking, Pinterest is the most mobile social network and Wi-Fi surpasses mobile networks for browsing.
Hertz personalizes motor travel further with rollout of GPS update
Published: September 9, 2014
Hertz is ramping up its effort to create a more seamless experience for customers by rolling out nationwide its in-vehicle next-generation Hertz NeverLost GPS navigation system that lets travelers personalize their trip plans.
Facebook autoplay ads cause surge in mobile data use
Published: September 9, 2014
Facebook’s autoplay video ads are causing consumers’ mobile data use to rise exponentially, fueling complaints from users.
Fox’s Gotham mobile video ads see 8x lift in engagement
Published: September 9, 2014
People and Entertainment Weekly magazines hosted mobile-centric video ads to promote Fox’s TV show Gotham and saw a lift in engagement 8 times higher than traditional desktop campaigns.
Tiny Prints’ new app enables users to create custom stationery
Published: September 9, 2014
Tiny Prints, a leading online stationery boutique, has introduced a free application that enables users to browse, create, and purchase customized stationery, cards and gifts straight from their iPad.
Mobile Minutes: Apple iWatch and health care; Mobile schools; Content marketing; Carriers control texting
Published: September 9, 2014
Today in Mobile Minutes - Success of Apple’s iWatch may rely on health care partnerships; Mobile schools use technology to break free of the classroom; Content Marketing World 2014: What is content marketing, anyway?; Mobile carriers are trying to control your texting.
Twitter’s Buy button unlikely to be a big revenue driver - Mobile Commerce Daily
Published: September 9, 2014
Mobile Commerce Daily today - Twitter’s “Buy” button unlikely to be a big revenue driver; Mobile shopping officially trumps desktop: report.
The selfie: Is it here to stay, or just a fad?
Published: September 8, 2014
It may be regarded as a fad by some, but the selfie has very real, long-term value for marketers and smartphone makers, who are investing in selfie-friendly phones.
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