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Tag: mobile marketing

Total Results: 11683

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Millennial-focused retailers find right mobile match with celebrity Instagram takeovers
Published: August 14, 2015
A growing number of millennial-friendly retailers are handing over their social media accounts to celebrities, who are providing a range of content in a bid to drive customer engagement and attract new fans.
United Airlines tests beacons to navigate travelers at the airport
Published: August 14, 2015
In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex.
Sears leverages customer history and mobile to personalize in-store experiences
Published: August 14, 2015
BOSTON - An executive from Sears at eTail East 2015 said that the department store plans to bring customer history information to its associates at bricks-and-mortar locations through the use of mobile technology so they can better assist shoppers.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Published: August 14, 2015
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
Mobile Minutes: WeChat grows; Mobile order and pay; Whisper app; Apple’s business push
Published: August 14, 2015
Today in mobile marketing – WeChat’s growth shows why messaging apps attract big valuations; Mobile order & pay – the ultimate brand experience (just ask Starbucks); Anonymity working for Whisper app; With iPad sales falling, Apple pushes into businesses.
Beyond the Rack exec: If you build it, they will download it - Mobile Commerce Daily
Published: August 14, 2015
Mobile Commerce Daily today - Beyond the Rack exec: If you build it, they will download it; Build.com exec: Speed and optimization are essential for mobile sales.
Why luxury brands must invest more in digital advertising
Published: August 14, 2015
By Ana Andjelic

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.

Social ad budgets should be moved over to media teams: Forrester
Published: August 13, 2015
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
Reebok sees correlation between interactive media and sales
Published: August 13, 2015
BOSTON – A Reebok executive at eTail East 2015 talked up interactive experiences as the right path for engaging consumers via mobile and digital, with the brand currently implementing a variety of experiences along these lines.
Scannable print ads make resurgence as mobile users eschew QR codes
Published: August 13, 2015
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
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