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Tag: mobile marketing

Total Results: 13721

   Displaying: 61 - 70

How to get mcommerce search right as ecommerce turns mobile first
Published: November 8, 2016
By Pavan Vilas Sondur

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

Dreaming of a beacon-focused Christmas
Published: November 8, 2016
By Noor Naseer

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

Dos Equis debuts Snapchat filters as official beer sponsor of College Football Playoffs
Published: November 7, 2016
Dos Equis is celebrating its inking of a deal with ESPN to become the official beer sponsor of the College Football Playoffs with a host of social marketing techniques that make use of mobile's unique traits, including a Snaphat filter.
Aflac and Macy's promote holiday campaign with social media and messaging app
Published: November 7, 2016
Aflac is teaming up with Macy’s for a holiday charity campaign that makes use of social media and branded mobile messaging services to raise awareness for childhood cancer.
5 strategies to attract the affluent shopper
Published: November 7, 2016
By Sue Yasav

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

85pc of Pandora listeners on mobile, says exec
Published: November 4, 2016
NEW YORK – Eighty-five percent of all of Pandora’s traffic comes from mobile, an executive from the audio streaming platform said during ad:tech New York 2016.
Search and social two sides of the same coin, says Kenneth Cole exec
Published: November 4, 2016
NEW YORK – Search and social media are becoming two sides of the same coin in the modern marketing world, said executives from Google, Pinterest and Kenneth Cole at an ad:tech New York 2016 panel.
Nuances of influencer marketing: Building successful partnerships in luxury
Published: November 4, 2016
By Ruth Bernstein

Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.

Mondelez exec: Attention is the most valuable resource and we are struggling to get it
Published: November 3, 2016
NEW YORK – As brands and marketers compete for consumers’ attention, having a better integration of brand and content is the best way for media to capture that attention, said an exec from Mondelez.
Programmatic is key to beating non-transparent practices, says Guardian exec
Published: November 3, 2016
NEW YORK – Programmatic advertising could provide the solution to widespread non-transparent activity in the media advertising world, said an executive from The Guardian.
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