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Tag: mobile marketing


Total Results: 11211

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Popeyes celebrates free biscuits with mobile-enhanced cards, giveaway
Published: May 13, 2015
Popeyes Louisiana Kitchen is celebrating National Biscuit Day on May 14 by launching a series of biscuit-themed eCards across its social media channels and offering consumers a free buttermilk product with purchase, proving that shareable mobile cards are an optimal strategy for raising awareness of promotions or sales for food marketers.
Mobile Minutes: Samsung's new chips; Smartwatch captive ads; Retail apps for employees; Video app viewability
Published: May 13, 2015
Today in mobile marketing - Samsung set to unveil new chips to power Internet of Things; Coming soon to your smartwatch: ads targeting captive eyeballs; Why Family Dollar prioritized mobile apps for employees, not shoppers; ABC looks to calm fears on video app viewability as mobile audience grows.
Walmart, Tango and Alibaba bring conversational commerce to fruition - Mobile Commerce Daily
Published: May 13, 2015
Mobile Commerce Daily today - Walmart, Tango and Alibaba bring conversational commerce to fruition; United Airlines relaunches site for personalized, touch-friendly booking across screens.
Marketing in the Digital Age: How data helps fight entropy
Published: May 13, 2015
By Michael J. Becker

What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.

Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
Publishers focus on quality, transparent advertising with Pangea Alliance
Published: May 12, 2015
NEW YORK - Executives from Reuters and Unbound at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained how the focus of the recently launched Pangaea Alliance is on using programmatic data to create ad content that generates trust and transparency for advertisers, especially with mobile.
Cadreon exec: Finding the right data is key to programmatic mobile, video
Published: May 12, 2015
NEW YORK – An executive from digital marketing platform Cadreon North America at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained that data is the heart of advertising but not all data is key, making it important to weed out which information is most beneficial to advertisers.
Mobile becomes core engagement channel for marketers: study
Published: May 12, 2015
Annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year, as an attitude shift causes more brands and retailers to use mobile as a core channel for consumer engagement, according to a Juniper Research study.
Mobile Minutes: Retailers' mobile payments; Facebook's new study; Pinterest's app developers; Chinese smartphone market
Published: May 12, 2015
Today in mobile marketing - Apple Pay is creaming Walmart in the mobile payment wars; Facebook reveals the reason why you may agree with most of your newsfeed; Pinterest opens door to app developers, expects new recipe, wedding, travel tools; Chinese smartphone market, world's largest, shrinks in first-quarter: study.
90pc of retailers to tap gamification for omnichannel CRM shift: report - Mobile Commerce Daily
Published: May 12, 2015
Mobile Commerce Daily today - 90pc of retailers to tap gamification for omnichannel CRM shift: report; Hotel chains deliver instant gratification, propel sales with mobile promotions.
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