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Tag: mobile marketing

Total Results: 9930

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Fashion brands’ mobile faux pas: Unoptimized sites deter sales - Mobile Commerce Daily
Published: September 8, 2014
Mobile Commerce Daily today - Fashion brands’ mobile faux pas: Unoptimized sites deter sales; Catalina acquires Cellfire in bet that retailers’ apps will drive digital coupons.
Why app design defects should not be “won’t fix”
Published: September 8, 2014
By Tatyana Mahlaeva

Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?

States garner top marks for using mobile to streamline services
Published: September 6, 2014
Michigan, Missouri and Utah topped publisher e.Republic’s Digital States Survey in their use of digital technologies, including mobile, to serve residents and streamline operations.
Mobile marketing struts through New York Fashion Week
Published: September 5, 2014
Brands such as Clorox, AccuWeather and Pilot are thinking outside the box to effectively place themselves in the center of events during this season’s Mercedes-Benz Fashion Week in New York City, with mobile playing a key role in activating these efforts.
Google runs afoul of FTC’s perceived triple threat: apps, mobile and kids
Published: September 5, 2014
In the latest example of the Federal Trade Commission’s intent to insure app store billing practices safeguard against unauthorized charges by children, Google has agreed to refund $19 million and change its mobile app billing practices.
Airbnb, Google’s Nest partner on mobile-driven environmental push
Published: September 5, 2014
Google’s Nest is partnering with Airbnb in a synergistic program that leverages the strong mobile identity of each platform to support a message around environmentalism.
Fox engages sports fans, viewers with original-video deal
Published: September 5, 2014
Fox Sports Regional Networks is leveraging social media and a fast mobile-video platform to produce original video content and connect with local sports fans and viewers.
Mobile Minutes: Hybrid devices surge; Twitter suggests new style; Performance-driven marketing; Tablets for grandma
Published: September 5, 2014
Today in mobile marketing - Report: Hybrid phone-and-tablet devices will soon surpass tablets and laptops; End of the timeline? Twitter hints at move to Facebook-style curation; The entrepreneur’s guide to performance-driven marketing; A tablet for grandma.
Apple iWatch expected to address demand for payments-enabled wearables - Mobile Commerce Daily
Published: September 5, 2014
Mobile Commerce Daily today - Apple iWatch expected to address demand for payments-enabled wearables; Pizza Hut, 1800Flowers kick off NFL-themed promotions with Visa Checkout.
Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

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