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Tag: mobile marketing

Total Results: 11849

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Domino’s grabs bigger slice of mobile sales via loyalty program - Mobile Commerce Daily
Published: September 22, 2015
Mobile Commerce Daily today - Domino’s grabs bigger slice of mobile sales via loyalty program; Sally Hansen polishes mobile sales via ManiMatch app.
How brands and retailers can improve their mobile marketing efforts
Published: September 22, 2015
By Bart De Pelsmaeker

U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.

What Facebook’s dislike button means for marketers and their data
Published: September 21, 2015
Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.
Century 21 tackles creative challenges of native video with strong results
Published: September 21, 2015
Real estate firm Century 21's use of text overlays and a strong call-to-action for a new mobile native video campaign is resonating, with more than 25,000 video views at a cost of $0.02 per view after the first five days.
Beacon-enabled indoor navigation makes mark on trade show experience
Published: September 21, 2015
Fashion trade show Panorama Berlin is the latest large event to leverage beacons to help navigate the experience via a mobile application, which 70 percent of users leveraged more than once.
Mobile Minutes: IOS 9 crashes; Mobile piggybacking; Pinterest’s milestone; YouTube’s mobile gaming streaming
Published: September 21, 2015
Today in mobile marketing – Apple customers report devices crashing on iOS 9 update; Who needs an interface anyway?; Pinterest hits 100 million monthly users in bid for ad-search dollars; YouTube launches mobile game streaming service.
Do ride-sharing app partnerships drive revenue, awareness for brands? - Mobile Commerce Daily
Published: September 21, 2015
Mobile Commerce Daily today - Do ride-sharing app partnerships drive revenue, awareness for brands?; Champs Sports slam-dunks sneaker launch dates into mcommerce app.
Digital experiences are transforming luxury retail
Published: September 21, 2015
By Matt Dion

Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.

Why chat messaging apps are a location-based alternative to geofencing
Published: September 21, 2015
By Bo Larsson

Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.

Toyota races into growing mobile loyalty opportunity for automakers
Published: September 18, 2015
While some automakers have taken an experiential approach to mobile, Toyota’s new partnership with Alliance Data suggests there may be a growing opportunity to leverage mobile to integrate loyalty, offers and cars’ diagnostic systems.
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