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Tag: mobile marketing

Total Results: 13419

   Displaying: 61 - 70

Wendy’s revitalizes selfie contests with MLB streaming subscription incentive - Mobile Commerce Daily
Published: August 16, 2016
Mobile Commerce Daily today - Wendy’s revitalizes selfie contests with MLB streaming subscription incentive; Chick-fil-A nourishes mobile ordering with in-app map features.
Millennial women and visual platforms
Published: August 16, 2016
By Stacy DeBroff

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

P&G shakes up social targeting strategy with college-centric Twitter party
Published: August 15, 2016
Piggybacking on its recent decision to step back from targeted Facebook ads, Procter & Gamble continues to reach out to niche groups on other platforms, such as with a Twitter party that invites college students to participate for a chance to win a gift card.
Duck Tape's mobile road trip shows off creative uses for product
Published: August 15, 2016
ShurTech Brands’ Duck Tape is showing off its fun products by fastening together a multichannel campaign with mobile and 360-video, as well as extra social media support to follow along on a road trip.
Kind Snacks unpacks brand awareness via mobile-driven product giveaway
Published: August 15, 2016
Kind Snacks is inviting consumers to acknowledge their appreciation for family members and friends by sending them an ecard through Facebook, Twitter or email, which asks the recipient to input his or her address to receive a complimentary Kind bar.
Mobile marketing in review: Targeting vs. broad appeals
Published: August 15, 2016
When it comes to targeting, marketers such as P&G are learning that there can be too much of a good thing. Watch this video for the full analysis.
Macy’s store reduction reflects retailers’ boundless search for omnichannel - Mobile Commerce Daily
Published: August 15, 2016
Mobile Commerce Daily today - Macy’s store reduction reflects retailers’ boundless search for omnichannel; Smartphones influence 84pc of millennials shopping in stores: report.
5 trends shaping in-app advertising
Published: August 15, 2016
By Vadim Rogovskiy

The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.

Mobile Minutes: Apple rehires Evan Doll; Microsoft buys Beam; Facebook humanizes algorithm; Under Armour’s new CMO
Published: August 13, 2016
Today in mobile marketing – Apple rehires Flipboard co-founder for health software role; Microsoft acquires livestreaming service Beam; Facebook enlists humans to decide what’s informative in your news feed; Under Armour names Amazon's Andy Donkin CMO.
Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion
Published: August 12, 2016
Hilton's forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members.
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