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Tag: mobile marketing


Total Results: 11548

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Why Apple Watch apps should be one-dimensional
Published: July 20, 2015
By Peter Skoromnyi

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

Febreze freshens up with Facebook's carousel ads for mobile
Published: July 17, 2015
With early results for Facebook’s carousel ads showing 30 to 50 percent lower cost-per-conversion, Procter & Gamble is betting on the interactive ads to drive trial for its latest product innovation – Febreze with Tide Original Scent – by linking to Coupons.com on the last panel.
Google looks to conquer apps as search business matures
Published: July 17, 2015
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
Perry Ellis, Nautica invite all fans to NYFW: Men's through Periscope
Published: July 17, 2015
Bloggers and fashion brands such as Perry Ellis and Nautica are taking to live-streaming applications such as Periscope to drive hype surrounding the premiere New York Fashion Week: Men’s, and increase promotion for their respective upcoming spring and summer lines.
Twitter and Facebook serve different purposes for news consumption: Pew Research
Published: July 17, 2015
Social media applications are drastically changing consumer behavior in terms of news consumption, but each platform has a different purpose, according to a new report from Pew Research.
Mobile Minutes: Angry Birds 2; Android privacy lawsuit; Facebook buys Pebbles Interfaces; Ad blockers
Published: July 17, 2015
Today in mobile marketing – 'Angry Birds 2' arrives 6 years and 3 billion downloads after first game; Google wins dismissal of Android privacy lawsuit; Facebook buys Israeli co Pebbles Interfaces for $60m; Ad blockers, Internet advertisers play cat and mouse.
Staples doubles down on tablet experiences to answer growing business use - Mobile Commerce Daily
Published: July 17, 2015
Mobile Commerce Daily today - Staples doubles down on tablet experiences to answer growing business use; Can eBay regain its position as an mcommerce leader?
Why store visits are not conversions
Published: July 17, 2015
By Chuck Moxley

Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.

Google’s Eddystone has opportunity to take beacon leadership from Apple
Published: July 16, 2015
Google’s Eddystone could be a big step forward for beacons but, if Apple does not play along, this could potentially set the stage for another standards war.
Universal’s Minions a strong match for emoji keyboard frenzy
Published: July 16, 2015
Universal Studio’s Minions film released an emoji keyboard prior to its box office opening, adeptly leveraging the lovable qualities of the film’s characters to support the franchise and let users have fun with the brand.
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