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Tag: mobile marketing

Total Results: 12837

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H&M ramps up Coachella presence with on-site video, social media integration
Published: April 19, 2016
H&M is taking selfie booths to another level at this year’s Coachella festival with an interactive digital experience that not only makes a lasting impression on attendees for its recycling campaign, but also extends to social video.
Express targets festivalgoers with product-centric, multiple-choice Snapchat quiz
Published: April 19, 2016
Express recently built on its previous mobile interactivity efforts with a new quiz that invited Snapchat followers to select their favorite product out of three options to discover the festival fashions best suited to their tastes.
New School's emoji keyboard points to pervasiveness of mobile messaging
Published: April 19, 2016
The New School’s emoji keyboard launch shows the pervasiveness of the visual language as it has now made its way to education providers, in this case helping the school connect with potential students.
Mobile Minutes: 360-degree VR; Android’s antitrust problem; LinkedIn courts college students; Amazon challenges Netflix
Published: April 19, 2016
Today in mobile marketing – YouTube adds live 360-degree VR videos; Android antitrust: Google’s big problem in Europe could result in $7.5B fine; LinkedIn's big play for students; Amazon ups the ante on streaming video, challenging Netflix.
Merchants’ digital wallets leading the migration to mobile payments: report - Mobile Commerce Daily
Published: April 19, 2016
Mobile Commerce Daily today - Merchants’ digital wallets leading the migration to mobile payments: report; ShopAdvisor buys Retailigence, merging mobile product discovery with in-store availability.
How brands can work with influencers
Published: April 19, 2016
By Trey Courtney

The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?

GE, Sour Patch Kids, Mountain Dew jump on Snapchat's interactive emojis
Published: April 18, 2016
GE, Sour Patch Kids and Mountain Dew have quickly adopted a new Snapchat feature enabling emojis to stick to objects in a video, with each marketer taking a different approach to match the tactic to the brand's unique personality.
Game of Thrones fortifies anticipation via 360-degree Facebook video
Published: April 18, 2016
HBO’s Game of Thrones is building fan excitement ahead of its season six premiere by inviting Facebook users to explore the fictional world of Westeros by using their finger to swivel around a 360-degree video of the program’s opening credits.
Mobile marketing week in review: Mashups make the scene
Published: April 18, 2016
On the road to the blended mobile experiences of the future, marketers’ goals to reach mobile users with valuable experiences at the right moment are beginning to take shape. Watch this video for the full analysis.
TD Bank streamlines customer service via mobile on Facebook Messenger
Published: April 18, 2016
TD Bank is streamlining customer service by becoming one of the first banks to leverage Facebook Messenger to connect with customers for any issues or questions they have.
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