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Tag: mobile marketing

Total Results: 9656

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Top 10 mobile customer-engagement campaigns from the first half of 2014
Published: July 3, 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Nine West's live-chat success spurs mobile expansion
Published: July 3, 2014
Footwear and accessories label Nine West plans to expand its live-chat to mobile after seeing an increase in sales and customer satisfaction with the feature online.
Mobile Minutes: In-air use, Telefonica, Songza, connected home, Facebook
Published: July 3, 2014
Today in mobile marketing - Mobile device use in the air not taking off; Deal creating top German mobile company gets OK;
Google buys streaming-music service Songza; Microsoft sides with Qualcomm in showdown over connected home; Facebook to acquire video-advertising firm LiveRail.
Applebee’s Tap Room SMS program reinforces neighborhood-bar push - Mobile Commerce Daily
Published: July 3, 2014
Mobile Commerce Daily today - Applebee’s Tap Room SMS program reinforces neighborhood-bar push; 7-Eleven’s Coca-Cola promotion taps mobile for a unified experience.
Happy 4th of July! Let freedom ring!
Published: July 3, 2014
Mobile Marketer will not publish on July 4 in observance of Independence Day.
Brands must rethink their approach to CRM via mobile
Published: July 3, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

Goodyear eases drivers’ burden with 24-hour towing-service app
Published: July 3, 2014
Tire giant Goodyear’s new 24-hour towing-service mobile application caters to stranded motorists who, empowered by being connected, demand fast roadside assistance.
Levi’s mobile-focused film jump-starts new engagement platform, brand reintroduction
Published: July 2, 2014
Apparel brand Levi Strauss and Co. has launched the global campaign “Live in Levi’s” to encourage mobile submissions showcasing everyday life in the brand’s clothing that will be compiled into a social film later this year.
Disney embraces social messaging app Line with global game rollout
Published: July 2, 2014
Disney’s expansion of a top-ranked Japanese mobile puzzle application worldwide underscores the entertainment conglomerate’s embrace of social gaming to engage mass audiences.
MMA pivots from mobile-first to marketer-first approach
Published: July 2, 2014
In one of the clearest signs yet that mobile marketing has arrived, the trade group tasked with bringing mobile into the forefront has relaunched itself with a marketer-first approach as opposed to a mobile-first one.
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