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Tag: mobile marketing

Total Results: 13554

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5 tips to optimize images for mobile screens
Published: September 13, 2016
By Ellen Desmarais

Research has found that our brains process visuals 60,000 times faster than text, so as the screens get smaller and attention spans more frayed, it becomes even more important to use visuals effectively.

Mobile is shaping the future of consumer research
Published: September 13, 2016
By Ray Beharry

About 10 percent of the $18.9 billion spent globally on market research is allocated to online surveys in the United States alone — that is almost $2 billion.

Marriott fulfills football tailgaters’ on-site requests via mobile
Published: September 12, 2016
Marriott International is promoting its in-application Mobile Request feature – which enables users to message with staff members in real-time – by letting tailgaters at select football games this fall Tweet their requests to the brand’s official account to have them fulfilled on-site.
TreSemme lathers up virtual reality content, Snapchat-exclusive shows for NYFW
Published: September 12, 2016
Unilever’s TreSemme is the latest marketer to employ virtual reality technology in its New York Fashion Week-themed activations, enabling beauty fans to experience a runway show featuring new hairstyle trends right from their mobile devices.
Ford revs up connected car innovation with next-generation mobility startups
Published: September 12, 2016
Ford is teaming up with three startups as it ramps up focus on next-generation mobility solutions such as social intelligence-powered navigation, emergency notification platforms and ride-sharing initiatives.
Mobile Minutes: Galaxy Note 7 warning; Facebook’s emerging market; Nintendo smartphone game; Apple Music vs. Spotify
Published: September 12, 2016
Today in mobile marketing – F.A.A. ‘strongly advises’ against using Samsung Galaxy Note 7 aboard planes; Facebook becomes emerging-markets play as user base shifts; Nintendo aims to rescue profits with Mario’s jump to smartphones; Apple Music vs. Spotify: guess who's winning now.
Chatbots have potential, but still face hurdles – especially for banks - Mobile Commerce Daily
Published: September 12, 2016
Mobile Commerce Daily today - Chatbots have potential, but still face hurdles – especially for banks; Mastercard continues mobile pay push, expands Masterpass features and coverage.
In mobile, marketers must put experience and expertise ahead of hard evidence
Published: September 12, 2016
By Chris Chang

The reason: We cannot yet track a linear relationship between action and result in mobile.

Glamour brings NYFW beauty looks to mobile via augmented reality
Published: September 9, 2016
Condé Nast’s Glamour is joining forces with the YouCam Makeup application to bring top beauty trends seen on the runway at New York Fashion Week to consumers’ smartphones, enabling them to virtually try on the featured products at home.
Why Hershey exec sees Uber as selling channel of the future
Published: September 9, 2016
The Hershey Company is reaping the benefits of a partnership with Uber that sold as many Kisses candy in Mexico over the course of eight hours as did Walmart Mexico during the same period.
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