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Tag: mobile marketing

Total Results: 10558

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Target reaps rewards of mobile push as holiday traffic hits 60pc - Mobile Commerce Daily
Published: January 9, 2015
Mobile Commerce Daily today - Target reaps rewards of mobile push as holiday traffic hits 60pc; L’Oreal, Barilla launch mobile receipts promotions at Walmart.
Marketers should boost targeting in troubled streaming music industry: report
Published: January 8, 2015
Mobile advertisers should consider how to make ads on mobile more targeted in light of music streaming services’ struggle to be profitable, according to a Strategy Analytics report.
CNN's new mobile site beefs up video offerings
Published: January 8, 2015
Turner Broadcasting System’s CNN has introduced new mobile and desktop sites that feature more interactive aspects, including larger text and images as well as a big video push.
WhatsApp reaches new heights with 700M monthly users
Published: January 8, 2015
Mobile messaging application WhatsApp is continuing its momentous growth by reaching 700 million active users per month, catapulting its status to that of one of the largest social networks worldwide, which may affect Google's expected foray into the mobile messaging sector.
Mobile Minutes: Facebook buys Wit.ai; AT&T's rollover plan; Xiaomi tests Indian market; Android app stops spies
Published: January 8, 2015
Today in mobile marketing - Facebook buying speech-recognition developer Wit.ai; AT&T launches rollover data plan; China's Xiaomi tests selling phones in stores to pep up India sales; Android app stops smartphone spies.
Walgreens pioneers mhealth’s integration with mobile loyalty - Mobile Commerce Daily
Published: January 8, 2015
Mobile Commerce Daily today - Walgreens pioneers mhealth’s integration with mobile loyalty; Taco Bell tempts app users with free taco after mobile purchase.
Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Published: January 8, 2015
By Kristi Soomer

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

Mhealth leaps forward as Kellogg's, Microsoft, others jump on board
Published: January 7, 2015
Kellogg's, Walgreens and Microsoft are just a handful of brands that have recently hit the ground running in the mobile health space, suggesting it is where marketers are aiming to be in 2015.
American Airlines' magazine takes flight on mobile to extend reach
Published: January 7, 2015
American Airlines is revamping the design of its in-flight magazine American Way and is entering into the digital age by enabling fans to read exclusive content on their mobile devices via the first-ever mobile application for the publication.
LinkedIn’s particular skill set evident in Taken 3 contest
Published: January 7, 2015
Film studio 21st Century Fox is showing off its mobile skill set with a LinkedIn contest to promote the film Taken 3, attracting fans with a YouTube video that features Liam Neeson.
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