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Tag: mobile marketing


Total Results: 11690

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Mobile display revenue skyrockets, overtakes search for first time: IAB
Published: August 14, 2015
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
Mobile Minutes: WeChat grows; Mobile order and pay; Whisper app; Apple’s business push
Published: August 14, 2015
Today in mobile marketing – WeChat’s growth shows why messaging apps attract big valuations; Mobile order & pay – the ultimate brand experience (just ask Starbucks); Anonymity working for Whisper app; With iPad sales falling, Apple pushes into businesses.
Beyond the Rack exec: If you build it, they will download it - Mobile Commerce Daily
Published: August 14, 2015
Mobile Commerce Daily today - Beyond the Rack exec: If you build it, they will download it; Build.com exec: Speed and optimization are essential for mobile sales.
Why luxury brands must invest more in digital advertising
Published: August 14, 2015
By Ana Andjelic

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.

Social ad budgets should be moved over to media teams: Forrester
Published: August 13, 2015
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
Reebok sees correlation between interactive media and sales
Published: August 13, 2015
BOSTON – A Reebok executive at eTail East 2015 talked up interactive experiences as the right path for engaging consumers via mobile and digital, with the brand currently implementing a variety of experiences along these lines.
Scannable print ads make resurgence as mobile users eschew QR codes
Published: August 13, 2015
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
Facebook’s news app more significant for marketers than audience network expansion
Published: August 13, 2015
Facebook already dominates social advertising, but the network is not resting on its laurels and continues to try to deliver compelling new reasons for marketers to invest, including with new formats for its mobile ad network and by testing a breaking news app that could give Twitter a run for its money.
Lancôme touts endless possibilities using Paris as a backdrop
Published: August 13, 2015
French beauty brand Lancôme is showing that there are infinite possibilities when using its latest eyeshadow palette, Auda[city] in Paris.
Mobile Minutes: Macy’s vs. Amazon; MCX tests begin; Facebook in India; App tackles conference calls
Published: August 13, 2015
Today in mobile marketing – Will omnichannel keep Macy's ahead of Amazon?; Retailers to begin public tests of MCX mobile payment app but face hurdles; Facebook struggles to sell advertising in India; Messaging app declares war on crappy conference calls.
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