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Tag: mobile marketing

Total Results: 9930

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Targeted ads grow at expense of paid search, untargeted banners: report
Published: September 4, 2014
The growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted banner ads, according to a newly revised forecast from Borrell Associates.
Kohl’s showcases junior fashion line in YouTube series
Published: September 4, 2014
Department store chain Kohl’s is leveraging mobile video in an attempt to reach a young audience and promote its new junior fashion line called S.o. R.a.d.
Olay Fresh Effects taps Blippar to drive sales from print ads
Published: September 4, 2014
Procter & Gamble’s Olay is embracing image-recognition platform Blippar and its augmented reality capabilities to promote the brand's Fresh Effects products with print ads in a number of beauty magazines, such as Hearst’s Seventeen and Elle magazines.
Tresemmé entices Fashion Week attendees with augmented reality
Published: September 4, 2014
Unilever’s Tresemmé, the official hair care sponsor of Mercedes-Benz Fashion Week in New York City, is providing an interactive billboard that transforms participants into the feature of the ad, momentarily placing them in the spotlight.
Staples accelerates omnichannel push via iPad app, in-store pick-up
Published: September 4, 2014
Mobile plays a big role in a new omnichannel push from Staples, including the retailer’s first iPad application and the ability to purchase online and pick up in-store.
Kaiser Permanente campaign focuses on mobile to support theme of convenience
Published: September 4, 2014
Integrated health care provider Kaiser Permanente is leveraging geo-location capabilities for its mobile and digital ads to showcase local landmarks and nearby Kaiser Permanente facilities.
Mobile Minutes: Online shopping on mobile; Facebook buys 100 patents; Web to app conversion; Daimler buys Uber rival
Published: September 4, 2014
Today in mobile marketing - Online shopping on mobile overtakes desktop for first time in Britain; Facebook buys 100 patents to spur virtual reality, video, speech; Making the leap from Web to mobile apps easier; Daimler acquires Uber rival.
MCX mobile payments pilot could steal Apple’s thunder - Mobile Commerce Daily
Published: September 4, 2014
Mobile Commerce Daily today - MCX mobile payments pilot could steal Apple’s thunder; McDonald’s preparing for launch of NFC-based mobile payments system.
What’s in your information wallet?
Published: September 4, 2014
By Rob Hammond

For consumers, a wallet has truly become much more than a place to store value for purchasing digital goods. It represents a place to store highly personal information.

Mobile drives significant changes in coupon-related behaviors
Published: September 3, 2014
The number of ecoupons redeemed by consumers is expected to double over the next three years, driven in large part by mobile, which is impacting how consumers search for, store and redeem offers, according to new research from Juniper Research.
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