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Tag: mobile marketing

Total Results: 10768

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Mobile Minutes: Google faces violations; Barbie now Siri-like; Microsoft apps’ cloud support; Facebook’s reality apps
Published: February 19, 2015
Today in mobile marketing - Google faces potential antitrust probe in Russia; Mattel Inc. gives Siri-like capabilities to Barbie; Microsoft Office apps for iOS get third-party cloud storage support; Facebook in your face: Virtual reality apps on way.
Express exec says geo-bidding, cross-partnerships make significant impact on mcommerce - Mobile Commerce Daily
Published: February 19, 2015
Mobile Commerce Daily today - Express exec says geo-bidding, cross-partnerships make significant impact on mcommerce; HSN, Disney execs: Content trumps retailers’ omnichannel efforts.
How Dr Pepper drove 213K store visits with programmatic mobile ads
Published: February 18, 2015
For Dr Pepper Snapple Group’s recent endeavor to boost its multichannel strategy, the beverage company bet on programmatic mobile ads that helped drive 213,000 in-store visits to more than 1,000 grocery store locations and placed its products in 25,000 new households.
Heineken scores with multi-pronged mobile strategy targeting soccer fans
Published: February 18, 2015
Heineken’s new comprehensive marketing campaign for the UEFA Champions League soccer competition scores on mobile with a new Web site optimized for smartphones, a text-based daily giveaway and a social strategy that includes real-time commentary from former players.
NASCAR turbo-charges mobile app by rewarding engaged users
Published: February 18, 2015
NASCAR has updated its mobile application with a new loyalty and rewards experience as the racing organization looks to build closer relationships with the fans already accessing news and other information via the platform.
UNICEF enlists social messaging app Line for mobile fundraising push
Published: February 18, 2015
The United Nations Children’s Fund is teaming up with mobile messaging application Line to drive fundraising for the nonprofit as well as raise awareness of its efforts.
Mobile Minutes: Apple Watch's health features; Japan prefers flip-phones; Google Glass rival; Android Lollipop design
Published: February 18, 2015
Today in mobile marketing - Apple was forced to nix key health features from its smartwatch – report; Japan's old flip-phones soldier on while smartphones shrink; Sony's Google Glass rival SmartEyeglass goes on sale for $840, or £520; Wolverton: Android Lollipop gives Google operating system a sweet new look.
Walmart.com exec says mobile deserves starring role in SEM, product searches - Mobile Commerce Daily
Published: February 18, 2015
Mobile Commerce Daily today - Walmart.com exec says mobile deserves starring role in SEM, product searches; Zappos execs: Omniplatform is key for healthy retargeting, ROI growth.
Why is shopping on your phone so difficult?
Published: February 18, 2015
By Jack Bicer

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

Tourism organizations' uninspired mobile strategies promise bad trip
Published: February 17, 2015
Despite many cities and states rolling out standalone mobile applications designed to ramp up tourism and awareness of landmarks, experts believe that they lack the full functionality needed to survive in the competitive travel space, although this may be mitigated by tapping beacon and geo-targeting technology.
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