Tag: mobile marketing

Total Results: 7851

Taco Bell Instagram campaign strengthens foundation efforts

Published: June 4, 2013

Taco Bell is leveraging Instagram to promote its foundation efforts and partnership with Get Schooled.

Lancome leverages augmented reality to bring art installation to life

Published: June 4, 2013

Lancome will unveil an art project this month that can only been seen by smartphone users who have downloaded an application and are standing in David Pecaut Square in Toronto.

Vine opens up new marketing opportunities with Android app

Published: June 4, 2013

Twitter-owned Vine has launched an Android version of its popular video-sharing application, signaling a continued interest in the platform from marketers and consumers.

Victoria’s Secret gamifies iPad app to prompt online, in-store sales - Mobile Commerce Daily

Published: June 4, 2013

Mobile Commerce Daily - Victoria’s Secret gamifies iPad app to prompt online, in-store sales; Citi accommodates tech-savvy corporate cardholders with mobile site.

CBS Corp. acquires TV Guide Digital to strengthen second-screen, mobile efforts

Published: June 4, 2013

CBS Corp. has wholly acquired TV Guide Digital to expand its mobile and digital strategy, as well as further enhance the company’s second-screen efforts.

Social customer service on-the-go

Published: June 4, 2013

By Joshua March

With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.

Does the US have what it takes to be a smartphone manufacturing center?

Published: June 3, 2013

Motorola is making its latest smartphone, the Moto X, at a facility in Texas and Apple is talking more about manufacturing in the United States. Coupled with ongoing issues at some overseas manufacturing plants, it is possible to imagine more smartphones with a Made in USA label.

Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion

Published: June 3, 2013

Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets.

Corona anchors summer campaign with mobile photo-sharing campaign

Published: June 3, 2013

Corona is focusing on photo-sharing through mobile Web and MMS this summer with a campaign that gives fans a chance to be featured in the beer brand’s upcoming marketing initiatives.

Sherwin-Williams flaunts color-matching app via print ad

Published: June 3, 2013

Paint brand Sherwin-Williams Co. is educating consumers about its popular color-matching mobile application through a magazine advertisement.