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Tag: mobile marketing

Total Results: 9698

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Apple’s iBeacon hardware plan seen expanding retailers’ reach
Published: July 15, 2014
Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
Sports Illustrated launches FanNation for daily fantasy sports games
Published: July 15, 2014
Sports Illustrated unveiled FanNation, a free mobile application for daily fantasy gameplay available on mobile devices and the Web.
The home advantage: Mobile’s use throughout the day grows
Published: July 15, 2014
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
Ford hooks mobile engagements with free music downloads
Published: July 14, 2014
Ford Motor Co. has a new mobile promotion for the Ford Focus that engages customers with an offer of free music downloads.
National Enquirer parent American Media ramps up mobile outreach
Published: July 14, 2014
National Enquirer publisher American Media Inc., reaching out to an increasingly mobile readership, formed a partnership with digital advertising company Amobee.
MLB eyes mobile home run with All-Star live game stream
Published: July 14, 2014
Major League Baseball is reaching out to fans on the go everywhere with its first-ever provision of a live game stream and iBeacon-supported interactive ballpark attractions at the 2014 All-Star Game.
Marriott expands mobile platform to integrate with iBeacons - Mobile Commerce Daily
Published: July 14, 2014
Mobile Commerce Daily today - Marriott expands mobile platform to integrate with iBeacons; How Walgreens frames mobile for photo-ordering success.
Fashion brands should target social campaigns for profit
Published: July 11, 2014
While fashion brands have embraced Instagram in a big way this year by targeting millennials to spark conversation and maintain brand awareness and loyalty, many of these efforts could go to the next level utilizing a multichannel, personalized approach.
FTC’s Amazon suit discourages future innovation: DMA
Published: July 11, 2014
A suit filed by the Federal Trade Commission against Amazon yesterday points to how the agency is targeting leading American technology companies and could discourage innovation from these companies going forward, according to an executive with the Direct Marketing Association.
Brooklyn Nets see big bounce from beacon-enabled mobile-engagement strategy
Published: July 11, 2014
The number of Brooklyn Nets fans updating the team’s mobile application is surging as these users seek access to beacon technology that brings them closer to the team and serves as an in-stadium guide.
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