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Tag: mobile marketing

Total Results: 10405

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Mobile shopping spurred on by consumer spontaneity
Published: December 8, 2014
By Guillaume Lelait

According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.

Marketers making mobile moments more personal as investment surges
Published: December 5, 2014
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
Strategy will beat out tactics for 2015 mobile marketers
Published: December 5, 2014
Industry experts gave confident nods to the assumption that mobile consumption and mobile marketing strategies will continue upwards in 2015 and become more sophisticated and strategic.
Columbia Records targets AC-DC album ads based on local weather
Published: December 5, 2014
A partnership between Columbia Records and The Weather Channel promotes a new album by rock band AC-DC by leveraging a custom native ad across mobile, tablet and Web platforms that plays off the bad-weather title of a song on the album.
Rice Krispies boosts engagement with mobile voting in gingerbread event
Published: December 5, 2014
Kellogg's is teaming up with Taste of Home magazine in a mobile holiday event in New York that shares Rice Krispies recipes and lets participants text to vote for their favorite-flavored gingerbread house and the chance to win a $5,000 cash prize.
Antwerp becomes smart city as QR codes offer info to travelers
Published: December 5, 2014
The Belgian city of Antwerp is poised to lead the pack of “smart” cities as it leverages public QR codes posted in shops and stations to disperse travel information to smartphone users.
Mobile Minutes: Google, Facebook slow mobile ads; Verizon kills 3G; App recognizes faces; Baby wearables rise
Published: December 5, 2014
Today in mobile marketing - Google, Facebook mobile-ad share ebbing as rivals woo marketers; Verizon is killing off 3G; 1U app replaces passwords with your face; Baby monitors for a smart nursery, but parents are still better.
Staples ramps up mcommerce via vendor-driven endless aisle - Mobile Commerce Daily
Published: December 5, 2014
Mobile Commerce Daily today - Staples ramps up mcommerce via vendor-driven endless aisle; Starbucks, Asda use proximity targeting on mobile to drive in-store traffic.
4 trends developing in content marketing in 2015
Published: December 5, 2014
By Ian Foley

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

2014’s breakout mobile marketing tactics include mobile acquisition, app install ads
Published: December 4, 2014
With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app install ads.
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