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Tag: mobile marketing

Total Results: 13405

   Displaying: 71 - 80

Marriott captures 3x ad engagement with nonintrusive programmatic units
Published: August 10, 2016
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands.
The Internet's obsession with cats fuels Honda's latest video
Published: August 10, 2016
Honda is seizing the opportunity of International Cat Day falling during its summer clearance sale with an organic social media campaign that shares an installment of its recent television spots, but this time with singing cats.
NY Times texts Olympics fans personal sports news updates
Published: August 10, 2016
The New York Times has launched a program in a bid to become the go-to authority on sports information related to the Olympics, with a special SMS experience that shares up-to-date news from an editor.
Miss Piggy carries The Muppets brand past cancelation through Facebook Messenger
Published: August 10, 2016
Following the cancellation of The Muppets on ABC, Disney is sharing an episodic experience with Facebook Messenger users that opt in to talk with Miss Piggy.
Mobile Minutes: P&G demotes Facebook targeting; Hulu axes free streaming; Pokemon Go; Yelp
Published: August 10, 2016
Today in mobile marketing – P&G to scale back targeted Facebook ads; Hulu dropping free streaming option; Pokemon Go eludes cloning attempts by big game studios: executives; Yelp's quarterly revenue rise more than expected.
J. Crew sells out Instagram-exclusive product, showcasing new mobile sales opportunities - Mobile Commerce Daily
Published: August 10, 2016
Mobile Commerce Daily today - J. Crew sells out Instagram-exclusive product, showcasing new mobile sales opportunities; Apple Store’s updated app puts cross-selling front-and-center.
Travel advisors back in vogue for luxury market, claims Virtuoso CEO
Published: August 10, 2016
LAS VEGAS – Less than a decade ago, many pundits were predicting that it was just a matter of time before human travel agents would be replaced by the electronic kind.
Toyota powers innovation and teamwork through social, video, outdoor installations
Published: August 9, 2016
Toyota is gaining visibility in the Olympics-centric marketing space with an extended look at its teamwork-celebration spot on mobile, which introduces a social call-to-action paired with physical touch boards in public spaces to drive engagement.
Jack Daniel’s ferments social strategy with multi-city Facebook scavenger hunt
Published: August 9, 2016
Jack Daniel’s Tennessee Whiskey is inviting its social media followers to participate in a regional scavenger hunt that asks players to decipher clues posted on its Facebook page and be the first to arrive at a secret location to win a trip to its distillery.
E! enhances millennials' TV-watching habits with additive Facebook Live series
Published: August 9, 2016
E! News is building upon its recent advancements in mobile-first content with a new live streaming slate set to showcase original series on its Facebook Live platform, capitalizing on consumers' growing proclivity toward second-screen engagement.
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