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Tag: mobile marketing


Total Results: 9313

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Mobile ad revenue share report requires native response
Published: April 9, 2014
By Ariff Quli

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

Automakers inch ahead in mobile creative despite technological challenges
Published: April 8, 2014
NEW YORK - While many marketers continue to struggle in syncing up compelling mobile creative with new types of ad units, automakers are staying a step ahead of the competition, according to a Mindshare executive at the 2014 IAB Mobile Marketplace.
Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing
Published: April 8, 2014
Mobile is giving the shopper marketing program for Kraft Foods’ Oscar Mayer Deli Fresh brand a boost via geo-targeting, in-store ads and iBeacon-delivered mobile alerts as part of a campaign to support several new Deli Fresh flavors.

IAB exec: Millennial Hispanics will fuel next-generation mobile marketing
Published: April 8, 2014
NEW YORK - Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
Reaching college students on mobile requires innovation
Published: April 8, 2014
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.
Mobile Minutes: Twitter, Amazon, Lenovo, Qualcomm
Published: April 8, 2014
Today in mobile marketing - Twitter to acquire Android lockscreen app Cover; Amazon debuts 'Dash' stick for scanning, adding groceries to AmazonFresh; Lenovo buys mobile, 3G, LTE technology patent portfolio; Qualcomm adds fastest ever 64-bit Snapdragon mobile chip.
Bank of America exec claims mobile ads do not trigger transactions - Mobile Commerce Daily
Published: April 8, 2014
Mobile Commerce Daily today - Bank of America exec claims mobile ads do not trigger transactions; Denny’s app drops geo-targeting in favor of customization, gaming.
Canadian anti-spam legislation and notification opt-in best practices
Published: April 8, 2014
By Stephanie Capretto

Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.

How Starbucks, Target are getting millennial mom marketing right
Published: April 7, 2014
Millennial moms are a lucrative demographic for mobile marketers, but brands need to shift from pushing aggressive coupons and offers to using more content-heavy strategies to win over this group.
Mobile’s rapid evolution is far from over: comScore
Published: April 7, 2014
Consumer behavior is significantly shifting from traditional to digital media, with 2013 marking the first time mobile usage surpassed desktop, according to a new report from comScore.
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