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Tag: mobile marketing

Total Results: 11548

   Displaying: 71 - 80

Local-first travel apps trump branded hotel and airline offerings: report
Published: July 16, 2015
Consumers are increasingly turning to local-first travel applications such as Uber and Foursquare, in addition to online travel agents, putting hotels’ and airlines’ branded apps in danger of losing momentum, according to a new Strategy Analytics report.
Birchbox targets male customers with virtual reality fun
Published: July 16, 2015
Grooming product subscription service Birchbox Man is delivering a unique augmented reality experience to members to further develop its newer male side of the service.
Veuve Clicquot highlights Champagne’s mixology potential in digital campaign
Published: July 16, 2015
LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.
Mobile Minutes: Flash issues; InMobi personalizes ads; Amazon buys AppThwack; Microsoft’s mobile commitment
Published: July 16, 2015
Today in mobile marketing – Flash. Must. Die.; InMobi, Google and Facebook mobile ad rival, puts personalized discovery feature into mobile ads; Amazon buys Portland mobile startup AppThwack; Microsoft not abandoning mobile market, Nadella tells ZDNet.
Have mobile-driven sales events gotten out of hand? - Mobile Commerce Daily
Published: July 16, 2015
Mobile Commerce Daily today - Have mobile-driven sales events gotten out of hand?; How Google’s buy button, voice search could make retail sales skyrocket.
Are Snapchat, Facebook putting too big a focus on brands?
Published: July 15, 2015
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
App engagement surpasses desktop in US: comScore
Published: July 15, 2015
The United States, Canada and Britain are now mobile first – and increasingly mobile only - in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.
Maytag hits grand slam through social media integration
Published: July 15, 2015
Home appliance brand Maytag is exhibiting its American heritage through an integrated campaign that includes a focus on social media channels, featuring content surrounding Major League Baseball and real Maytag employees.
Elephant Bar drives 30pc of loyalty members into a location via geofencing
Published: July 15, 2015
Restaurant chain Elephant Bar’s recent mobile campaigns have seen 30 percent of its rewards members visit a bricks-and-mortar location on the day they were targeted by a geofenced SMS message, proving the strategy's potential.
Retailers create conversation around first New York Fashion Week: Men’s
Published: July 15, 2015
With the first New York Fashion Week: Men’s in full swing, a number of retailers and brands are taking the opportunity to reach out to their style-focused male audiences.
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