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Tag: mobile marketing

Total Results: 13282

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Is your brand developing a chatbot strategy?
Published: July 15, 2016
By Brian Heikes

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.

Can Pokémon Go help brands catch consumers via sponsored locations?
Published: July 15, 2016
As marketers scramble to capitalize on the cultural phenomenon surrounding Pokémon Go, one potentially effective way to organically boost brand awareness may lie in sponsoring locations within the augmented reality application, an strategy reportedly being explored by McDonald’s.
Emojis a missed opportunity for targeting 25-44 year olds: report
Published: July 15, 2016
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
Magnum answers call for ice cream with free Uber delivery
Published: July 15, 2016
Unilever’s Magnum is giving double meaning to the word "mobility" by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the application.
Huffington Post vies for millennials' attention with VR and emojis
Published: July 15, 2016
Huffington Post is taking a strong stance on appealing to mobile-first consumers by upgrading its application to include virtual reality content and launching a comical sticker pack in relation to the presidential election.
Mobile Minutes: FCC releases 5G spectrum; Tech leaders on Trump; Line’s IPO debut; Twitter scores sports deal
Published: July 15, 2016
Today in mobile marketing – US FCC votes to advance next-generation 5G networks; An open letter from technology sector leaders on Donald Trump’s candidacy for president; Japanese chat app operator Line Corp soars in New York debut; Twitter signs another live sports deal: Pac-12 to live-stream 150 events next season.
Masterpass arrives in stores and messages, potentially boosting mobile payments - Mobile Commerce Daily
Published: July 15, 2016
Mobile Commerce Daily today - Masterpass arrives in stores and messages, potentially boosting mobile payments; Target drives in-store patio furniture sales with local inventory ads: Google.
Coca-Cola taps social influencers to highlight everyday winning moments during Olympics
Published: July 14, 2016
Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping global influencers to upload social media content defining their own meaningful successes and encouraging fans to join in the fun via the #ThatsGold hashtag.
Whole Foods' chatbot cooks up special connections with personalized recipes
Published: July 14, 2016
Whole Foods Market is getting in on the chatbot frenzy, but with a new twist, serving fans on Facebook Messenger recipes with instructions that are personalized based on a user's responses.
For mobile video success, start with concept, not length - report
Published: July 14, 2016
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
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