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Tag: mobile marketing

Total Results: 13714

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Google seeks to be one-stop app, embedding ordering capability - Mobile Commerce Daily
Published: November 1, 2016
Mobile Commerce Daily today – Google seeks to be one-stop app, embedding ordering capability; Dunkin' Donuts use of push notifications guarantees offer visibility.
SMS helps retailers with sales and customer engagement
Published: November 1, 2016
By Andy Shirey

Which other communication technology is able to provide instantaneous feedback and almost guaranteed open rates?

Heineken's unique product design is revealed with top influencers
Published: October 31, 2016
Heineken has sought out the most influential men on social media to show off a suitcase it has developed with lifestyle brand Tumi in a realistic fashion.
Zippo opts for a more useful sponsorship experience at Voodoo
Published: October 31, 2016
Zippo helped attendants of the Voodoo Music + Arts Experience in New Orleans navigate the city in style this weekend thanks to a partnership with Uber, straying away from out-dated promotional pushes.
Mobile Minutes: Mobile Web; Facebook ballots; the Apple touch; Amaazon's shortcomings
Published: October 31, 2016
Today in mobile marketing – Seventy-five percent of internet use in 2017 will be mobile: report; What's on your ballot? Facebook will show you; Jony Ive talks about putting the Apple "touch" on the MacBook Pro; Amazon comes up short on profits, focusing on warehouses and movies.
Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer
Published: October 31, 2016
The event boasts 186 speakers for 68 sessions under the overarching theme of “Shift, experience, reimagine.”
Experience key as mobile moves to center of planning and strategy
Published: October 31, 2016
By Kyle Christensen

While customer experience is hardly a new concept in the marketing world, recent mobile developments underscore the extent to which experience matters more than technology.

Mobile search proves to be biggest influencer for Google growth
Published: October 28, 2016
Google’s ventures into innovative advertising streams are showing positive results, with an ad revenue increase of 18 percent, derived mostly from mobile search.
Delta Airlines eliminates lost luggage with first-of-its-kind mobile feature
Published: October 28, 2016
Delta Airlines is adding a convenient new feature to its mobile app that aims to make the air travel process a bit less frustrating through mobile with a bag-tracking feature.
3 reasons your mobile campaign should pull, not push
Published: October 28, 2016
By Andrew J. Chapin

These days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy.

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