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Tag: mobile marketing

Total Results: 12107

   Displaying: 71 - 80

Shazam stars in retailers' TV campaigns linking desire, purchase intent
Published: November 11, 2015
While Shazam initially began as a music listening tool, brands such as Target and Diesel are embracing it this holiday season to enable scan-to-shop capabilities in their television ads.
Hyatt boosts Snapchat presence with Comedy Central Discover channel ads
Published: November 11, 2015
Hyatt Regency’s Hyatt Gold Passport brand is teaming up with Comedy Central for new digitally driven content to augment the hotel chain's latest marketing campaign, which includes custom, humorous advertisements on the network’s Snapchat Discover channel.
Yoplait Go-Gurt extracts mobile video appeal with Bob Vila series
Published: November 11, 2015
General Mills’ Yoplait Go-Gurt brand crafts a wider audience with a new campaign featuring Bob Vila and several YouTube celebrities concocting creative ways to get the last drop of yogurt out of the product’s signature tube.
People's Sexiest Man Alive gets Tinder edition targeting millennials
Published: November 11, 2015
Time Inc.’s People is partnering with Tinder to bring its classic Sexiest Man Alive issue to millennials in a campaign that also taps user-generated content and emojis in addition to the popular dating application.
Mobile Minutes: Apple stumbles; Flipkart’s app-like site; Facebook Messenger and facial recognition; Amazon’s delivery
Published: November 11, 2015
Today in mobile marketing – Apple shares tumble on iPhone demand worries; With a mobile Web site like an app, Flipkart takes a swipe at Apple; Facebook brings face recognition to Messenger to speed up sharing; Amazon expands restaurant delivery service to Los Angeles.
Growing mobile wallet use drives significant gains for egift cards: report - Mobile Commerce Daily
Published: November 11, 2015
Mobile Commerce Daily today - Growing mobile wallet use drives significant gains for egift cards: report; Walgreens unpacks mobile telehealth expansion alongside new loyalty app.
Maximizing mobile behind-the-scenes in time for the holidays
Published: November 11, 2015
By Kyle Metcalf

As mobile shopping continues to increase, retailers cannot ignore their mobile sites and applications when prepping for the 2015 holiday shopping season.

App-hopping gives way to integrated mobile experiences in 2016: Forrester
Published: November 10, 2015
The shift to mobile picks up speed in 2016 as consumers look for contextual, integrated experiences, setting the stage for deeper assimilation by businesses and major acquisitions, according to new predictions from Forrester Research.
National QSR fuels up on mobile native advertising in GasBuddy test
Published: November 10, 2015
A group of approximately 1,800 East Coast locations of a national quick-serve restaurant chain will begin testing a native advertising campaign inside the GasBuddy crowdsourcing application before Thanksgiving travelers hit the road this month.
Oreo crushes quick-hit content with mcommerce via customized holiday packaging
Published: November 10, 2015
Mondelez International’s Oreo brand is enabling fans to personalize cookie packaging with holiday motifs on a mobile-optimized site, part of a longer-term initiative to drive mcommerce with fun digital experiences.
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