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Tag: mobile marketing


Total Results: 12981

   Displaying: 71 - 80

Letgo, Wallapop merger threatens Craigslist, Close5 as mobile classified space crowds - Mobile Commerce Daily
Published: May 16, 2016
Mobile Commerce Daily today - Letgo, Wallapop merger threatens Craigslist, Close5 as mobile classified space crowds; Best Buy slashes through Twitter content by pairing polls and sales.
Marketers need to push for quality mobile content: Mondelez exec
Published: May 13, 2016
NEW YORK – A Mondelez executive at the MMA Mobile Marketing Leadership Forum stressed how important quality is with mobile content, something the company discovered firsthand when a game developed for the Oreo brand originally saw only 14,000 downloads, but then leaped to 4 million organic installs after a game developer was brought in.
Viacom explores mobile-first fan experiences, including with Giphy
Published: May 13, 2016
Viacom’s launch partners for its innovation lab include mobile-first companies Giphy, Airbnb and Citia, which are bringing to life unique fan experiences such as distributing GIFs in real-time for popular shows, booking stays in replicas of locations in movies and live streaming content directly to TV programming.
Mobile Minutes: Google answers Echo; Apple shortens app approvals; Walmart’s subscription shipping; MLB and VR
Published: May 13, 2016
Today in mobile marketing – Google’s answer to Amazon's Echo is code-named Chirp and is landing soon; Apple shortens app review times in push to boost service sales; Walmart changes 3-day shipping pilot to 2-day; Voices: Take me out to the VR may be MLB's new theme.
Banks must invest in apps or risk being left behind: report - Mobile Commerce Daily
Published: May 13, 2016
Mobile Commerce Daily today - Banks must invest in apps or risk being left behind: report; Kohl’s shows off social media super powers with Captain America giveaway.
Rethinking rewards for the millennial consumer
Published: May 13, 2016
By David Hargreaves

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

5 reasons why influencer marketing has emerged as today’s go-to strategy
Published: May 13, 2016
By Stacy DeBroff

Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.

Coca-Cola uses snackable mobile content for refreshing marketing approach
Published: May 12, 2016
NEW YORK – A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile's increasingly important role throughout.
Bank of America cuts through dilution with contextual conversations
Published: May 12, 2016
NEW YORK – A Bank of America executive at the MMA Mobile Marketing Leadership Forum described how the company saw a 47 percent lift in brand sentiment following a social media campaign during the World Economic Forum that brought at-home consumers into the conversation.
PwC exec: Branded apps not required for understanding modern customer journey
Published: May 12, 2016
NEW YORK – An executive from PricewaterhouseCoopers at the MMA Mobile Marketing Leadership Forum advised marketers to offer a balance of utilitarianism and content within their mobile experiences and place context above all else to ensure the right experience meets the right user.
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