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Tag: mobile marketing

Total Results: 9295

   Displaying: 81 - 90

Mobile search spend to hit $17B by 2018: study
Published: April 2, 2014
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
Twitter Cards are a growing new opportunity for mobile marketers
Published: April 2, 2014
Cards for photos, application installs, products and other categories have been introduced by Twitter over the past year, giving marketers a way to more deeply engage mobile consumers with added information and interactivity.

Mobile Minutes: Red Sox, mobile wallet, FCC, long-form content
Published: April 2, 2014
Today in mobile marketing - Red Sox seek younger fans via mobile technology; Consumers are still seeing seams in the mobile wallet; More Wi-Fi is better: FCC expands use of 5GHz spectrum; Mobile video viewers spend majority time watching long-form content.
How the 5 biggest QSRs are leveraging mobile payments - Mobile Commerce Daily
Published: April 2, 2014
Mobile Commerce Daily today - How the 5 biggest QSRs are leveraging mobile payments; RetailMeNot expands beyond push strategy with sports complex partnership.
Beacons: Reimagining the in-store experience
Published: April 2, 2014
By Sep Seyedi

Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.

How Pepsi is elevating message delivery via augmented reality
Published: April 1, 2014
Pepsi recently took its use of augmented reality to the next level in a campaign that surprised – and even scared – consumers while revealing how tight integration between message and technology is key for success.
Hershey’s unleashes sponsored mobile data opportunity with video campaign
Published: April 1, 2014
Hershey’s premium line of Scharffen Berger chocolate is one of the first brands to leverage AT&T’s sponsored data ads with a campaign that highlights both the branding and revenue opportunities of the new ad unit.
What to expect at IAB Mobile Marketplace
Published: April 1, 2014
Brands, marketers and agencies will meet in New York to discuss the challenges and opportunities that mobile presents at the Interactive Advertising Bureau’s Mobile Marketplace on April 7.
Mobile Minutes: Snapchat, mobile dating, Apple, Twitter
Published: April 1, 2014
Today in mobile marketing - Snapchat grows up: How college officials are using the app; Online and mobile dating face privacy, safety concerns; Apple sued Samsung, but Google, too, is a foe; Twitter is killing itself in order to grow and please Wall Street.
H&M misses out on immersive mobile video opportunity with spring campaign
 - Mobile Commerce Daily
Published: April 1, 2014
Mobile Commerce Daily today - H&M misses out on immersive mobile video opportunity with spring campaign; Panera customizes take-out ordering experience via mobile.
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