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Tag: mobile marketing

Total Results: 11717

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Kohl’s showcases monetization potential of live-streaming apps - Mobile Commerce Daily
Published: August 19, 2015
Mobile Commerce Daily today - Kohl’s showcases monetization potential of live-streaming apps; Niemann Foods’ beacon rollout sees 20pc shopper engagement growth.
Is Apple really a luxury-sector brand?
Published: August 19, 2015
By Lorre White

I take issue with mass marketers that have declared Apple merchandise as luxury products.

Some big retailers ignore their apps but at what cost?
Published: August 18, 2015
Big-name retailers such as Old Navy, Victoria’s Secret and Abercrombie & Fitch have not updated their mobile applications in at least six months – a strategic decision, tactical oversight or no big deal?
General Mills scares up cereal box engagement with augmented reality
Published: August 18, 2015
This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that previously impacted Wheaties and other cereal brands.
Disney plays dress up with fans and sees results
Published: August 18, 2015
Walt Disney World has introduced a number of new characters to its photo-generator application following a successful earlier launch with more than 21 million images created, in a move to increase engagement and further encourage fans to have fun with the brand.
Mobile Minutes: Sprint and iPhone; IBM’s rodent brain; Successful apps; Samsung’s advantage
Published: August 18, 2015
Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s 'Rodent Brain' chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
Sephora cedes Snapchat to Clinique for chummy sales pitch - Mobile Commerce Daily
Published: August 18, 2015
Mobile Commerce Daily today - Sephora cedes Snapchat to Clinique for chummy sales pitch; 7-Eleven tacks on Passbook integration for app and Apple Watch.
How the Apple Watch changes consumer shopping behavior
Published: August 18, 2015
By Josh Marti

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

Coca-Cola pops open beacons’ potential for more precise retargeting
Published: August 17, 2015
Coca-Cola leveraged beacon technology in movie theaters in Norway to both target and then retarget smartphone-equipped consumers, with 24 percent clicking to collect a free soda while at the theater.
Why mobile wait lists help restaurants serve up better customer experience
Published: August 17, 2015
Mobile is helping quick service restaurants and dining chains extend the customer experience beyond restaurant doors by rolling out wait list features within their applications to show available times and enable consumers to inform the restaurant of their own expected arrival.
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