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Tag: mobile marketing


Total Results: 9313

   Displaying: 81 - 90

DAA creative guidelines aim for consistent privacy experiences on mobile
Published: April 7, 2014
In a potentially big step toward providing a more consistent privacy experience for consumers on mobile, the Digital Advertising Alliance today is issuing guidelines for how to display its icon on mobile platforms.
The Knot triggers wedding inspiration via local app features
Published: April 7, 2014
Bridal destination The Knot is rolling out an update to an application launched earlier this year that helps brides map out their weddings with local resources.
Mobile Minutes: GrubHub, Kingsoft, Facebook, Apple
Published: April 7, 2014
Today in mobile marketing - GrubHub IPO delivers: Up 45%; Chinese tech company Kingsoft Seeks U.S. listing for mobile subsidiary; Facebook explores anonymity features; Siri, meet Nouvaris: Apple confirms purchase of speech recognition firm.
Subway takes bigger bite of mobile ordering with New York expansion - Mobile Commerce Daily
Published: April 7, 2014
Mobile Commerce Daily today - Subway takes bigger bite of mobile ordering with New York expansion; Ace Hardware finds high-value mobile offers are most popular.
How mobile helps Lowe’s and IKEA customize digital engagements
Published: April 4, 2014
While digital how-to’s have been a key strategy for home improvement retailers for some time, thanks to the growth in mobile and social, chains such as Lowe’s and IKEA are exploring ways to put the most relevant content in front of customers.

Nissan boosts interactivity for tablet video ad via hot spots
Published: April 4, 2014
In a reflection of how savvy marketers are catering mobile ads to take advantage of the devices’ unique characteristics, Nissan recently leveraged a new tablet ad unit that enables viewers to interact with the brand’s video in-stream via tappable hot spots.

JetBlue tailors mobile ads to target tablets and smartphones separately
Published: April 4, 2014
JetBlue’s new advertising campaign aims to make a clear differentiation between smartphone and tablet advertising with a combination of long-form video, messaging and geofencing.
SimplePrints doubles app downloads using targeted Facebook campaigns
Published: April 4, 2014
SimplePrints, a mobile photo album creation application, grew its overall business 70 percent within the first five months using Facebook's mobile app install ads.
Mobile Minutes - Windows, Spotify, net neutrality, Twitter
Published: April 4, 2014
Today in mobile marketing - Meet Cortana, Microsoft’s answer to Siri and Google Now; Spotify brings "dark" redesign to iOS, Web and desktop apps; Europe votes for net neutrality in no uncertain terms; US secretly built "Cuban Twitter" to stir unrest, AP reports.
Domino’s pares down mobile checkout to propel orders - Mobile Commerce Daily
Published: April 4, 2014
Mobile Commerce Daily today - Domino’s pares down mobile checkout to propel orders; Buffalo Wild Wings bets on EMV to grow tablet payments.
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