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Tag: mobile marketing


Total Results: 10116

   Displaying: 81 - 90

Optimizing mobile advertising on dimensions that really matter
Published: October 10, 2014
By Joline McGoldrick

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

Why Urban Outfitters, REI chose checkout to spearhead responsive design push
Published: October 9, 2014
LITCHFIELD PARK AZ – Executives from Urban Outfitters and REI at the Mobile Shopping Summit 2014 explained why they are taking a piecemeal approach to responsive Web design, with both landing on checkout as the first completely responsive site component.
Toyota leverages iAds for 360-degree interior view
Published: October 9, 2014
Toyota is using Apple’s iAd mobile advertising platform to provide users of the iPhone, iPod touch and iPad with a 360-degree view of the interior of the all-new 2015 Camry embedded in mobile applications and Web sites.
Q&A: WWE Studios exec discusses mobile game strategy
Published: October 9, 2014
WWE Studios, the film division for World Wrestling Entertainment Inc., recently leveraged a mobile-gaming strategy to promote its Scooby Doo! WrestleMania Mystery DVD.
Publishers Clearing House’s sweepstakes app has social tie-in
Published: October 9, 2014
Sweepstakes marketer Publishers Clearing House continues its digital expansion with the launch of a new mobile application that enables users to share information on social about sweepstakes.
Jim Beam taps mobile social video for millennial-targeted product launch
Published: October 9, 2014
Bourbon brand Jim Beam is targeting millennials with a host of mobile-optimized digital videos across social media platforms to help introduce its new Kentucky Fire flavored bourbon.
CW speeds up mobile engagement with The Flash in launch campaign
Published: October 9, 2014
CW Television Network’s campaign promoting the premiere of “The Flash” put on a burst of speed for mobile consumers as a large number of them played a game that followed a video ad and engaged with calls to action.
Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC - Mobile Commerce Daily
Published: October 9, 2014
Mobile Commerce Daily today - Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC; Kohl’s leverages mobile loyalty program to drive customer engagement.
Retailers settling into analysis paralysis over mobile commerce progress
Published: October 9, 2014
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.
Setting long-term customer relationships via in-store service
Published: October 9, 2014
By Fred Thompson

According to the old proverb, you catch more flies with honey than with vinegar. Does the same principle apply in a luxury retail setting? No, says a recent study that implies that the ruder the sales staff, the better the sales.