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Tag: mobile marketing

Total Results: 12420

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The week ahead in mobile marketing: Data, personalization and a missed opportunity
Published: January 19, 2016
Watch for marketers to quickly ramp up use of data for more personalized mobile engagements while big brands gearing up for the Super Bowl are likely to miss the opportunity for direct engagements with viewers. For the full forecast, watch this video.
U.S. Bank deposits national sweepstakes to fuel community app downloads
Published: January 19, 2016
U.S. Bank is driving engagement within its Your Community mobile application, which offers location-specific events and financial tips, by hosting a 16-day giveaway culminating in a $5,000 grand prize.
E! packages mobile video for Instagram, teasing its upcoming episodes
Published: January 19, 2016
E! News has been improving its video strategy on Instagram with branded clips, but most recently it has been teasing upcoming news segments with highlights of what is to come.
Mobile Minutes: Heads Up; Android Pay; TodayTix; Nosy phones
Published: January 19, 2016
Today in mobile marketing – How Heads Up! became a hit with staying power; Android Pay rewards: Google offers free songs, Chromecasts to encourage people to try mobile payments system; Millennials account for 70pc using TodayTix app; Your Android phone is too damn nosy.
Mobile payments have significant opportunity with tech-savvy moms - Mobile Commerce Daily
Published: January 19, 2016
Mobile Commerce Daily today - Mobile payments have significant opportunity with tech-savvy moms; The week ahead in mobile commerce: NRF, Starbucks and omnichannel.
Mobile’s biggest opportunity is not advertising or an app
Published: January 18, 2016
By Roger Hurni

Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away.

Apple curbs iAds control in a win for marketers, publishers and Facebook
Published: January 15, 2016
Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.
Toyota sparks customized storytelling via 100,000 targeted video ads
Published: January 15, 2016
Working with 100 interchangeable clips, Toyota is reaching Facebook users with video ads for the RAV4 that are customized for each viewer, resulting in more than 100,000 different spots.
Axe celebrates individuality with Instagram video series
Published: January 15, 2016
Unilever’s Axe brand is positioning itself as a fixture in men’s grooming habits with a series of 15-second videos offering quick styling tips, borrowing a page from the playbook for beauty brands targeting millennial women.
TBS taps personalized video for Angie Tribeca binge-a-thon
Published: January 15, 2016
TBS is pairing binge watching with social media for the Angie Tribeca series premiere, with an interactive, personalized social media push driving interest in the opportunity to watch all of the episodes over the course of a day.
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