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Tag: mobile marketing


Total Results: 13122

   Displaying: 81 - 90

Mucinex cures pre-roll skipping with reverse psychology
Published: June 10, 2016
Mucinex attracted 16 million views and drove a 250-percent lift in Google search volume with humorous TrueView YouTube video ads that saw the brand’s Mr. Mucus character insisting viewers use the skip button.
Tesco Mobile fuels mobile ad interaction with phone-bill discounts
Published: June 10, 2016
Tesco Mobile is incentivizing consumers to interact with branded advertisements on their mobile devices by reducing monthly phone bill fees in exchange for viewing exclusive offers, potentially ushering in a new business model for telecommunications companies.
Very sees 18x ROI with multichannel mobile campaign
Published: June 10, 2016
British retailer Very saw mobile sales grow 51 percent through a multifaceted campaign that leveraged rich media, SMS, geo-location and weather data.
Mobile Minutes: Snapchat video ads; Facebook 360 photos; Apple vs. Samsung; Uber's advance scheduling
Published: June 10, 2016
Today in mobile marketing – Snapchat says more than two-thirds of video ads play with sound on; Facebook rolls out 360 photos in newsfeed with option to view in virtual reality; Apple case against Samsung should go back to lower court: Justice Department; Uber says you can schedule a ride up to 30 days in advance.
How brands can conquer Apple Watch retailing via coupons, loyalty: report - Mobile Commerce Daily
Published: June 10, 2016
Mobile Commerce Daily today - How brands can conquer Apple Watch retailing via coupons, loyalty: report; Shell brings Chase Pay to its gas stations, fueling rewards signups.
6 practical applications of mobile moments for CPG marketers
Published: June 10, 2016
By Alvaro Bravo

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.

Contextual Web trumps responsive design for mobile-first experiences: Forrester Research
Published: June 9, 2016
Responsive Web design, a darling of marketers, falls short on delivering artful mobile experiences, putting pressure on marketers to start thinking differently and deliver contextual browser-based engagements, according to a new report from Forrester Research.
MLB drives innovation with at-game mobile VR experience
Published: June 9, 2016
MLB.com and The Minnesota Twins are working together on an initiative to spark more downloads of the MLB Ballpark application and create a special experience for fans with virtual reality game clips and free cardboard viewers.
OPI's timely, contextual Instagram ads see results by targeting beauty fans
Published: June 9, 2016
Nail polish brand OPI took to Instagram to showcase its products and achieved an 11-point increase in ad recall, exposing the power social media platforms can exert for beauty brands.
Red Wing Shoes’ mobile search takes flight with store location pages
Published: June 9, 2016
Work boot manufacturer and retailer Red Wing Shoes has introduced store location pages to convert mobile searchers into customers via contextually relevant content.
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