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Tag: mobile marketing


Total Results: 10572

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Beacons will conquer travel marketing in 2015 despite privacy concerns
Published: January 9, 2015
Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.
AccuWeather storms into wearables with Android Wear app
Published: January 9, 2015
A new AccuWeather mobile application that allows hyper-local weather forecasts to be checked with a glance at an Android Wear smartwatch brings together a demand for fast information with up-to-the-minute forecasts for an exact location.
Dunn-Edwards brushes up mobile strategy with color-matching app
Published: January 9, 2015
Color brand Dunn-Edwards Paints is attempting to stay competitive in the digital paint sector with its new InstaColor mobile application and ColorView rendering tool, which allow users to test paint swatches on uploaded photos of their rooms.
Mobile Minutes: Samsung's profit decline; Pandora looks to wearables; Hike app buys Zip Phone; Social alarm clock app
Published: January 9, 2015
Today in mobile marketing - Samsung Electronics tips first annual profit fall in three years; Next up for Pandora: wearables and autos; Indian app Hike buys U.S. startup Zip Phone; App lets you wake up with a stranger.
Target reaps rewards of mobile push as holiday traffic hits 60pc - Mobile Commerce Daily
Published: January 9, 2015
Mobile Commerce Daily today - Target reaps rewards of mobile push as holiday traffic hits 60pc; L’Oreal, Barilla launch mobile receipts promotions at Walmart.
Marketers should boost targeting in troubled streaming music industry: report
Published: January 8, 2015
Mobile advertisers should consider how to make ads on mobile more targeted in light of music streaming services’ struggle to be profitable, according to a Strategy Analytics report.
CNN's new mobile site beefs up video offerings
Published: January 8, 2015
Turner Broadcasting System’s CNN has introduced new mobile and desktop sites that feature more interactive aspects, including larger text and images as well as a big video push.
WhatsApp reaches new heights with 700M monthly users
Published: January 8, 2015
Mobile messaging application WhatsApp is continuing its momentous growth by reaching 700 million active users per month, catapulting its status to that of one of the largest social networks worldwide, which may affect Google's expected foray into the mobile messaging sector.
Mobile Minutes: Facebook buys Wit.ai; AT&T's rollover plan; Xiaomi tests Indian market; Android app stops spies
Published: January 8, 2015
Today in mobile marketing - Facebook buying speech-recognition developer Wit.ai; AT&T launches rollover data plan; China's Xiaomi tests selling phones in stores to pep up India sales; Android app stops smartphone spies.
Walgreens pioneers mhealth’s integration with mobile loyalty - Mobile Commerce Daily
Published: January 8, 2015
Mobile Commerce Daily today - Walgreens pioneers mhealth’s integration with mobile loyalty; Taco Bell tempts app users with free taco after mobile purchase.
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