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Tag: mobile marketing

Total Results: 12968

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JetBlue fuses social media, real-time data via interactive billboard
Published: May 10, 2016
JetBlue Airways is the first brand to build a campaign around a new digital billboard that interacts with mobile for real-time data pushes, ramping up social media discussion with a chance to win a free flight.
McDonald’s unpacks virtual reality experience to augment summer blockbuster tie-in
Published: May 10, 2016
McDonald’s is ramping up anticipation for The Angry Birds Movie’s May premiere by enabling customers to scan codes on various products to uncover an exclusive augmented reality game that brings the film to life on their mobile devices.
Aloft and MTV put social media at center of concert series promotion
Published: May 10, 2016
Starwood’s Aloft Hotels is tapping into MTV’s pull on social media for a series of musical performances, leveraging Instagram, Facebook video and Snapchat Discover to cater to a young, trendy demographic.
Kansas City initiates connected city transformation to drive efficiency, convenience
Published: May 10, 2016
Kansas City, MO is teaming up with Sprint to establish deeper relationships with visitors and residents through free Wi-Fi, smart streetlights and interactive kiosks, a push that could provide local businesses with new marketing opportunities.
Mobile Minutes: FCC, FTC investigate device security; Periscope adds search; Spotify grows; Digital assistants
Published: May 10, 2016
Today in mobile marketing – FCC, FTC launch inquiry into mobile device security; Live-video search is coming to Periscope; Spotify launches 12 original music-themed shows, including Tim Robbins mockumentary series; Personal digital assistants are on the rise (and they want to talk).
Citibank commits to beacons after merchants give the technology a thumbs-up - Mobile Commerce Daily
Published: May 10, 2016
Mobile Commerce Daily today - Citibank commits to beacons after merchants give the technology a thumbs-up; Beacon data predicts store visits, supporting timely offers.
The new mobile trading environment
Published: May 10, 2016
By Gary Schwartz

Investment follows banking and payment as the top sectors ripe for technology disruption.

Is artificial intelligence smartphone marketing’s salvation or its undoing?
Published: May 9, 2016
While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
Coca-Cola uncaps Snapchat-enabled promotional tactics celebrating Captain America film release
Published: May 9, 2016
Coca-Cola took advantage of the frenzy surrounding the premiere of Marvel’s latest blockbuster, Captain America: Civil War, by hosting fan screenings around the United States and hiring social influencers to conduct live reports on Snapchat while promoting its products.
GE’s expanded presence on IFTTT signals heavier push for IoT devices
Published: May 9, 2016
GE Appliances is cementing its status as a mobile-first appliance manufacturer by rolling out three new channels on the IFTTT application, suggesting its IoT-focused ploy will fuel more consumers to adopt smart home technology.
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