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Tag: mobile marketing

Total Results: 13419

   Displaying: 81 - 90

Mobile Minutes: ESPN goes OTT; Snapchat vs Instagram; White House chatbot; Mobile banking safety
Published: August 11, 2016
Today in mobile marketing – ESPN to launch over-the-top sports service after Disney’s $1B investment in MLB’s BAMTech; Snapchat versus Instagram: Which app will rule once and for all?; The White House's new Facebook Messenger bot makes it easy to send a message to Obama; From download to deposit, mobile banking only as safe as your app.
Xerox rolls out beacon-driven local offers app for NJ commuters - Mobile Commerce Daily
Published: August 11, 2016
Mobile Commerce Daily today - Xerox rolls out beacon-driven local offers app for NJ commuters; Best Buy competes for gold in Twitter contests during Olympics frenzy.
Context key in online video advertising
Published: August 11, 2016
By Neil Cunningham

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Q2 2016 mobile site performance analysis benchmark report
Published: August 11, 2016
The eighth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking, travel and news sectors fared.
Marriott captures 3x ad engagement with nonintrusive programmatic units
Published: August 10, 2016
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands.
The Internet's obsession with cats fuels Honda's latest video
Published: August 10, 2016
Honda is seizing the opportunity of International Cat Day falling during its summer clearance sale with an organic social media campaign that shares an installment of its recent television spots, but this time with singing cats.
NY Times texts Olympics fans personal sports news updates
Published: August 10, 2016
The New York Times has launched a program in a bid to become the go-to authority on sports information related to the Olympics, with a special SMS experience that shares up-to-date news from an editor.
Miss Piggy carries The Muppets brand past cancelation through Facebook Messenger
Published: August 10, 2016
Following the cancellation of The Muppets on ABC, Disney is sharing an episodic experience with Facebook Messenger users that opt in to talk with Miss Piggy.
Mobile Minutes: P&G demotes Facebook targeting; Hulu axes free streaming; Pokemon Go; Yelp
Published: August 10, 2016
Today in mobile marketing – P&G to scale back targeted Facebook ads; Hulu dropping free streaming option; Pokemon Go eludes cloning attempts by big game studios: executives; Yelp's quarterly revenue rise more than expected.
J. Crew sells out Instagram-exclusive product, showcasing new mobile sales opportunities - Mobile Commerce Daily
Published: August 10, 2016
Mobile Commerce Daily today - J. Crew sells out Instagram-exclusive product, showcasing new mobile sales opportunities; Apple Store’s updated app puts cross-selling front-and-center.
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