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Tag: mobile marketing

Total Results: 11113

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RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness
Published: April 20, 2015
Logo reality contest show RuPaul’s Drag Race and footwear retailer Foot Locker are the most recent brands to join in on the latest mobile marketing trend, emoji keyboard applications, in an effort to connect further with fans.
TD Bank’s relatable social media posts make it a leader: report
Published: April 20, 2015
As banking increasingly takes place online and on mobile, financial institutions have tried to shift their marketing efforts to social media, with TD Bank and SunTrust Banks two of the leaders here, according to a new analysis by Engagement Labs.
American Red Cross adds adhesive to emergencies via smartwatch-optimized app
Published: April 20, 2015
The American Red Cross is ramping up to reach a wider audience by rolling out an all-inclusive Emergency application for smartphones and smartwatches that offers quick access to weather alerts, first aid information and local shelter locations in case of disaster, proving that relief organizations have a home on mobile.
Mobile Minutes: Google's mobile search; Yahoo, Microsoft search partnership; Google's phone location; Twitter makeover
Published: April 20, 2015
Today in mobile marketing - Google embraces ‘mobile-friendly’ sites in search shake-up; With eye on mobile, Yahoo revises its search partnership with Microsoft; You can now ‘Google’ your lost Android phone; Twitter gives its home page a makeover to grab new users.
Taco Bell’s in-app loyalty program adds filling to mobile strategy - Mobile Commerce Daily
Published: April 20, 2015
Mobile Commerce Daily today - Taco Bell’s in-app loyalty program adds filling to mobile strategy; Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors.
Do not fetishize technology without consideration to consumer behavior
Published: April 20, 2015
By Tom Goodwin

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities
Published: April 17, 2015
While Hillary Clinton has surrounded herself with impressive mobile tools in support of her second historic run for the United States presidency, an unchallenging primary period could limit opportunities to take advantage of mobile's ability to drive real-time relevancy and urgency while building and engaging her supporter base.
WPP acquires Medialets as urgency grows behind need for mobile standards
Published: April 17, 2015
In a reflection of the growing urgency felt by advertising agencies regarding the need for mobile standards, media conglomerate WPP has acquired Medialets, whose display impressions and click measurements are accredited by the Media Rating Council.
Ray-Ban keeps its coolness factor with comedic social media campaign
Published: April 17, 2015
Sunglasses maker Ray-Ban is spinning a new take on the traditional campaign for change by appealing to the humorous side of consumers through social media.
Smartwatch advertising spend to reach $69m by 2019: report
Published: April 17, 2015
Marketers’ advertising spend on smartwatches is expected to reach a total of $68.6 million in four years as the wearables sector becomes permeated by top technology brands such as Apple, as well as more fashion-friendly retail brands, according a report from Juniper Research.
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