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Tag: mobile marketing


Total Results: 10911

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Mobile Minutes: Meerkat as new Snapchat; Photobucket app; Shopping with Apple Watch; Device syncing
Published: March 16, 2015
Today in mobile marketing - Meerkat's disappearing videos ride the Snapchat wave; Photobucket ropes its founder back in with app purchase; Here's what shopping with Apple Watch will look like; Device syncing: Call from computers and text from tablets.
Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile - Mobile Commerce Daily
Published: March 16, 2015
Mobile Commerce Daily today - Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile; L’Oreal moves pawn into mobile space with scanning platform partnership.
How Apple could redefine luxury – or not
Published: March 16, 2015
By Tom Goodwin

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

How to build a notification strategy for Apple Watch, Android Wear
Published: March 13, 2015
One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.
Olshan partner: Build privacy considerations into apps from the outset
Published: March 13, 2015
NEW YORK – An attorney from Olshan Frome Wolosky at the sixth annual Mobile Marketing Day said marketers should build privacy considerations into mobile applications from the get-go, thinking about how privacy is going to play when the app is launched, as people use it and interact with other third-party apps as well as how technology might evolve.
mCordis exec says connectivity is becoming top motivational need
Published: March 13, 2015
NEW YORK – An mCordis executive at the sixth annual Mobile Marketing Day conference predicted that connectivity is becoming a top need for motivating consumers, proving that marketers must leverage mobile to drive purchase behavior and send influencing messages.
Brands must incorporate click-to-call functions on mobile, says Marchex exec
Published: March 13, 2015
NEW YORK – A Marchex executive at the sixth annual Mobile Marketing Day cautioned brands to make sure that their mobile applications and sites offer click-to-call functions so that consumers can easily receive immediate assistance without disrupting their path to purchase.
Mobile Minutes: Apple and competitors' wearables; Alibaba invests in Snapchat; PlayStation Mobile; Samsung Gear apps
Published: March 13, 2015
Today in mobile marketing - Apple expels more wearables from store to make room for Apple Watch next month; Snapchat is raising money from Alibaba at a $15 billion valuation; Game over for PlayStation Mobile on July 15; Samsung Gear watch apps to play on the go.
AutoTrader.com pilots beacons to engage car buyers at dealers - Mobile Commerce Daily
Published: March 13, 2015
Mobile Commerce Daily today - AutoTrader.com pilots beacons to engage car buyers at dealers; Coldwell Banker: Mobile is sharing medium for buyers, sellers and agents.
Old Navy pitches spring line to millennials via Tumblr, Yahoo mobile ads
Published: March 12, 2015
Gap Inc.-owned apparel brand Old Navy is engaging millennials by showcasing its new spring line on microblogging social media application Tumblr and its Yahoo parent.
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