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Tag: mobile marketing

Total Results: 10277

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New leaders helm Women in Wireless as growth agenda is set
Published: November 10, 2014
New leadership takes charge of Women in Wireless, a 10,000-member nonprofit organization that seeks to empower and develop women leaders in mobile and digital media.
Apple Watch set to become gatekeeper to the iPhone
Published: November 10, 2014
By Scott Townsend

On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.

Marketers begin to succeed at translating a heartfelt heritage to mobile
Published: November 7, 2014
Recent efforts from Disney and Macy's suggest marketers are overcoming the challenge of translating heart-warming sentiments to mobile’s small-screen world.
Second screens change how cable networks develop, market shows
Published: November 7, 2014
NEW YORK – Companies creating digital storyboards need to delegate appropriate social and digital content to consumers using second screens along with linear television programming, according to executives from Bravo, Showtime and Oxygen at the ad:tech New York conference.
CBS’ launch of CBSN will boost marketers’ outreach via mobile
Published: November 7, 2014
CBS’ newly launched streaming live news channel CBSN will challenge marketers to determine how best to leverage a broad range of custom ad integrations to reach highly engaged mobile consumers who have considerable power to customize their news preferences.
Brands must insert themselves into the conversation to reach millennials
Published: November 7, 2014
NEW YORK – Data breaking down millennial behavior and capabilities suggests brands need to go above and beyond in providing content when targeting these consumers, according to executives during a panel discussion at ad:tech New York.
SapientNitro exec: Mobile marketing lacks emotional connection due to data overreliance
Published: November 7, 2014
NEW YORK – A digital executive at the ad:tech New York conference called for more creative ideas and customization in mobile mass messaging to connect with consumers on a more emotional level.
BET socializes TV with Peel app to prolong engagement
Published: November 7, 2014
NEW YORK – Television network BET has found success at socializing the television experience for its viewers using mobile remote application Peel, enabling contact before, during and after consumers’ favorite TV shows, according to a BET executive during a session at ad:tech New York.
Mobile Minutes: Microsoft Office 365; banner ads; wearables weakness; mobile payment deals
Published: November 7, 2014
Today in mobile marketing - Microsoft is giving away its Office 365 mobile apps; Fall of the banner ad: The monster that swallowed the Web; Wearables are totally failing the people who need them most; Mobile payment providers entice shoppers with deals.
Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe - Mobile Commerce Daily
Published: November 7, 2014
Mobile Commerce Daily today - Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe; US brands overcoming challenges to start rolling out beacons.
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