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Tag: mobile marketing

Total Results: 10085

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Comcast’s app for X1 customers extends range for TV consumption via mobile
Published: October 6, 2014
Broadcast and cable company Comcast’s new mobile application for X1 customers gives them the ability to enable cloud technology for television consumption across any mobile device in their home.
Mobile Minutes: Facebook goes into healthcare; Tinder seeks revenue; Online recipes go tech; Mobile retail's future
Published: October 6, 2014
Today in mobile marketing - Exclusive: Facebook plots first steps into healthcare; Tinder narrows down its options for how to make money; Online recipes will soon have a button that sends you the ingredients; What does the future hold for mobile and the retail shopping experience?
Avon's social push lacks necessary mobile-first collaborative tools - Mobile Commerce Daily
Published: October 6, 2014
Mobile Commerce Daily today - Avon's social push lacks necessary mobile-first collaborative tools; Coach harnesses real-time inventory data via new app.
Measuring the quality of mobile campaigns and user engagement
Published: October 6, 2014
By Sigal Bareket

Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so.

Brands invest in miniseries to prolong mobile engagement
Published: October 3, 2014
Long-form video content involving miniseries on YouTube is a rising trend for brands such as Kohl's and Denny's to extend their online and mobile presence.
Mobile messaging in marketing held back by organizational issues: Forrester
Published: October 3, 2014
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
Pandora plays advertisers a happy tune while monetizing mobile
Published: October 3, 2014
Pandora Internet Radio, the music-streaming and automated music-recommendation service, is seeking to meet the challenge of monetizing mobile with major media companies and big-name brands while claiming to be a positive influence on advertisers.
Express embraces mobile predictive analytics to provide contextual content
Published: October 3, 2014
Fashion retailer Express’ entrepreneur campaign that has been running in Condé Nast-owned men’s magazine GQ is leveraging new messaging technology from Iris Mobile that personalizes content delivered to each user.
MLB viewership rises during campaign tapping mobile, location, data
Published: October 3, 2014
Fans increasingly tuned in Major League Baseball games under a campaign that leveraged a cross-section of location-based insights and television set-top box data to successfully deploy mobile ads.
Mobile Marketing Association honors 2014 Smarties winners
Published: October 3, 2014
NEW YORK – The Mobile Marketing Association honored the winners of the 2014 Smarties awards at the SM2 Innovation Summit’s Global Smarties Gala at Highline Stages on Oct. 1.