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Tag: mobile marketing


Total Results: 13543

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Montblanc writes history with new connected pen and paper - Luxury Daily
Published: September 8, 2016
Luxury Daily today - Montblanc writes history with new connected pen and paper; Influencer marketing brings relationship building into digital age.
Talbots eyes more revenue, customer engagement with Concierge in-store install
Published: September 8, 2016
The Talbots Inc., a retailer known for classic but fashionable womenswear, will implement a new in-store mobile product called Concierge to improve the store experience and boost sales.
How brands should measure ad engagement levels
Published: September 8, 2016
By Freddy Friedman

Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day.

Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides
Published: September 7, 2016
Hilton is enabling its hotel guests to receive insider tips on resort amenities, places of interest and various activities by leveraging a new in-application Fun Finder travel guide, which uses Wi-Fi, GPS technology and beacons to provide on-site recommendations based on users’ preferences.
Paid search spend on digital assistants to skyrocket 3000pc by 2021: report
Published: September 7, 2016
As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021, up more than 3,000 percent from the estimated spend in 2016, according to a new report from Juniper Research.
Crate and Barrel addresses mobile growth with Web concierge service
Published: September 7, 2016
Crate and Barrel unveils a new Web experience today, enabling shoppers to chat with associates and receive links to products in an attempt to better take advantage of the growth in mobile traffic.
Orange Leaf swaps AR coloring sheet for charitable donations
Published: September 7, 2016
Orange Leaf Frozen Yogurt is inviting customers to donate $1 to nonprofit No Kid Hungry in exchange for its mascot-themed augmented reality coloring sheet pin up, showcasing how brands can leverage mobile technology to complement corporate social responsibility efforts.
Mobile Minutes: Snapchat gets physical; The surroundie; Vibrating Bluetooth boots; Europe’s mobile payments players
Published: September 7, 2016
Today in mobile marketing – Here's another sign that Snapchat is building a physical device; Forget the selfie, it’s all about the virtual reality surroundie now for millennials; Bluetooth boots vibrate to guide you to your location; Europe's mobile payment players braced for battle as US rivals move in.
Mastercard, PayPal get cozier with more payment options - Mobile Commerce Daily
Published: September 7, 2016
Mobile Commerce Daily today - Mastercard, PayPal get cozier with more payment options; Walmart boosts MoneyGram co-branded money transfer service with mobile tools.
Gen Y more receptive to mobile marketing than Gen Z: Forrester
Published: September 6, 2016
While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.
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