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Tag: mobile marketing


Total Results: 7706

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Virgin Mobile bolsters consumer experience with mobile site launch
Published: May 2, 2013
Virgin Mobile has rolled out a mobile Web experience to accommodate its growing tech-savvy customer base.
Mobile changes one-on-one marketing: ePrize exec
Published: May 2, 2013
NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.
SkinCeuticals leverages mobile advertising to drive views of educational video
Published: May 2, 2013
SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.

Outback Steakhouse drives in-store traffic, reinforces brand awareness with mobile site - Mobile Commerce Daily
Published: May 2, 2013
Mobile Commerce Daily today - Outback Steakhouse drives in-store traffic, reinforces brand awareness with mobile site; Wells Fargo puts mobile banking at center of new marketing campaign.
Why would you hammer a screw?
Published: May 2, 2013
By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Apple’s focus on mobile tracking issues poised to drive ROI, ad budgets
Published: May 1, 2013
Starting today, Apple will no longer accept applications that use a device’s Unique Device Identifier to track users in an attempt to get marketers to embrace its own tracking standard, the Apple Identifier or IFA.

Cadillac tests rich media ads with up to 2.38pc CTR
Published: May 1, 2013
Cadillac recently tested several formats of rich media mobile ads around the new launch of a new vehicle to drive brand awareness, with click-through rates reaching up to 2.38 percent.

Pepsi aims to propel product trials via mobile
Published: May 1, 2013
Pepsi is rolling out a mobile and Web site that leverages social media and video to drive product samples of its Next beverage.
Lego takes app efforts up a notch with Batman initiative
Published: May 1, 2013
Lego has launched its fourth application for Apple devices that integrates with Warner Bros.’ Batman franchise to let consumers play a series of games and activities.
Victoria’s Secret strengthens loyalty program via timely Instagram contest - Mobile Commerce Daily
Published: May 1, 2013
Mobile Commerce Daily today - Victoria’s Secret strengthens loyalty program via timely Instagram contest; Isis adds loyalty play to mobile payments for vending machines.
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