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Tag: mobile marketing

Total Results: 13260

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Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
L'Oreal's emojis insert brand into large social conversation about beauty
Published: July 8, 2016
L’Oreal is jumping into the social conversation among beauty fans by giving them an emoji keyboard that seamlessly incorporates the marketer's brands into messages and driving awareness of the new icons with a contest.
Nat Geo Wild leans into mobile video for new series targeting millennials
Published: July 8, 2016
National Geographic’s Nat Geo Wild network is airing its first online-exclusive series, a 16-part show launching on the brand's YouTube channel, to capture a growing audience of younger viewers who are more interested in snackable mobile content.
Schick unwraps Comic-Con excitement for cartoon-driven social campaign
Published: July 8, 2016
Schick promoted the latest incarnation of its Hydro razor by encouraging millennial males to interact with its Robot Razor character on social media and post their funniest irritations on Twitter for a chance to win a trip to San Diego Comic-Con and other prizes.
Chimani boosts app marketing strategy with Google video
Published: July 8, 2016
Chimani, a developer of free application guides for United States national parks, is adding video ads to its download push in an effort to reach a wide swath of outdoor enthusiasts.
Mobile Minutes: Samsung gets ahead; Snapchat’s endurance; TSA on Messenger; Amazon charges for podcasts
Published: July 8, 2016
Today in mobile marketing – Samsung gets ahead in handsets by not phoning it in; Snapchat's latest feature doesn't disappear, and that's a big deal; TSA takes to Facebook Messenger to answer fliers' questions; Amazon wants people to pay for podcasts.
How Visa continues to advance mobile payments at the Rio Olympics - Mobile Commerce Daily
Published: July 8, 2016
Mobile Commerce Daily today - How Visa continues to advance mobile payments at the Rio Olympics; JCPenney redesigns app for ease of use, adds same-day pickup.
Keeping sales rep turnover from sabotaging your sales pipeline
Published: July 8, 2016
By Joe Payne

Following a sales rep exit – whether voluntary or involuntary – what should you do after you have ended building access and changed passwords?

In-app advertising: What is in it for publishers?
Published: July 8, 2016
By Pavel Golubev

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

Heineken uncaps experience-driven rewards for app users via beacons
Published: July 7, 2016
Heineken is adding fizz to mobile loyalty with the Heineken Live application, which offers users a chance to receive different rewards experiences, such as VIP event tickets, each time they visit one of the brand’s beacon-equipped venues.
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