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Tag: mobile marketing

Total Results: 12107

   Displaying: 81 - 90

Rolls-Royce gets responsive to reach consumers more efficiently
Published: November 10, 2015
British automaker Rolls-Royce Motor Cars is repositioning itself for consumers with a new Web site.
Mobile Minutes: Facebook’s digital assistant; Pinterest's visual search; Google open-sources AI; Snapchat's 6B views
Published: November 10, 2015
Today in mobile marketing – Ask M for help, Facebook tests new digital assistant; Pinterest gets super handy visual search tool; Google open-sources TensorFlow machine learning software; Snapchat closes in on Facebook as it hits 6 billion daily video views.
How some retailers drive one-quarter of traffic from social media: report - Mobile Commerce Daily
Published: November 10, 2015
Mobile Commerce Daily today - How some retailers drive one-quarter of traffic from social media: report; Taubman malls gear up for holiday shoppers with beacon expansion.
Navigating a new path to purchase
Published: November 10, 2015
By Elizabeth Jackson

The role of mobile devices in the path to purchase has fundamentally changed how shoppers are using their mobile devices, both at the beginning of their purchase funnel and for research, and even while consumers are inside of a bricks-and-mortar store.

Nissan pairs college football with facial recognition for face paint fun
Published: November 9, 2015
Nissan is targeting college football enthusiasts with the DieHard Fan application, enabling users to superimpose face paint onto selfies while pairing a popular fan activity with face-scanning technology.
Coors Light’s Refresh-Men game sequel makes mobile debut
Published: November 9, 2015
Coors Light is following the success of its ad-based mini-game Coors Light Refresh-Men with a sequel that brings the fight to mobile users for the first time.
YouTube makes gains over Facebook, Twitter as social TV platform
Published: November 9, 2015
While Facebook has typically been the go-to social network for second-screen experiences during television viewing, YouTube is rapidly gaining steam as a top platform with which TV fans interact, according to a Ring Digital report.
Mobile Minutes: Ad blocking showdown; Facebook and music; Rufus Cuff; Alibaba buys Youku
Published: November 9, 2015
Today in mobile marketing – An ad blocker has taken out a punchy ad in the Financial Times to denounce the Internet advertising industry; Facebook, wanting users to tune in more, introduces Apple Music and Spotify sharing; Rufus Cuff is like a tablet on your wrist; Alibaba buys Youku in deal said to be valued at $4.8 billion.
Target’s Cartwheel 2.0 taps latest mobile best practices to drive conversions - Mobile Commerce Daily
Published: November 9, 2015
Mobile Commerce Daily today - Target’s Cartwheel 2.0 taps latest mobile best practices to drive conversions; Victoria’s Secret builds fashion show frenzy via Instagram-enabled coupon.
5 app marketing tips for the holidays
Published: November 9, 2015
By Claire Oliverson

Given the hectic holidays – and the reality that mobile now accounts for more than half of all digital spend – you are likely already in the midst of some important campaign planning.

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