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Tag: mobile marketing

Total Results: 11203

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How Macy’s Backstage could innovate off-price retail via mobile - Mobile Commerce Daily
Published: May 7, 2015
Mobile Commerce Daily today - How Macy’s Backstage could innovate off-price retail via mobile; Pizza Hut tops off mobile ordering with pizza-tracking feature.
Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

Marketers getting more adept at mobile targeting, but challenges loom
Published: May 6, 2015
While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and the likelihood he or she will engage with a particular ad.
Amazon, JetBlue partnership brings Prime Instant Video to skies
Published: May 6, 2015
JetBlue is partnering with Amazon to bring the ecommerce giant's Prime Instant Video service to airplanes this year, enabling fliers who are Prime members to access tens of thousands of television shows and movies via their mobile devices while in-flight and further augmenting the airline sector’s move to mobile-enhanced entertainment systems.
Mobile social's growth continues, except among younger consumers: study
Published: May 6, 2015
Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.
AMC Theatres focuses on matching mobile content to film tastes
Published: May 6, 2015
AMC Theatres is centering on creating more personalized advertising campaigns through social media, mobile and digital to reach the correct demographic with appropriate content, with a focus on generating more buzz for independent films that tend to get lost in the content overload.
Canopy by Hilton introduces itself by showcasing local culture via social influencers
Published: May 6, 2015
Hilton Worldwide’s Canopy by Hilton subsidiary is ramping up brand awareness by unrolling a three-month social media campaign that showcases local tastemakers’ food, art and designs on Instagram, Twitter and Facebook in locations that will soon become home to new properties, displaying the potency of social influencers.
Mobile Minutes: Facebook and Internet.org; Google's mobile searches; Apple TV remote redesign; T-Mobile overtakes Sprint
Published: May 6, 2015
Today in mobile marketing - Facebook opens Internet.org to developers amid open Web debate in India; As mobile grabs over half of all searches, Google hits refresh button on its ads; Apple TV remote expected to add touch pad in redesign; T-Mobile set to leapfrog Sprint as third-largest U.S. carrier.
Road to in-store mobile payments is bumpy for Apple Pay, MCX - Mobile Commerce Daily
Published: May 6, 2015
Mobile Commerce Daily today - Road to in-store mobile payments is bumpy for Apple Pay, MCX; What is working and what is creepy with in-store mobile: report.
Mobile media to play pivotal role in 2016 presidential elections
Published: May 6, 2015
By Dan Hodges

Although it may seem far away, the first presidential primary will be in January 2016. The 2016 elections include the presidential race, the Senate (34 races), gubernatorial (12 races), House (63 races) and the presidential primaries.

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