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Tag: mobile media


Total Results: 71

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Editorial calendar 2014 for Mobile Marketer
Published: January 23, 2014
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

WPP media agency Mindshare taps Jeff Malmad to strengthen mobile focus
Published: August 23, 2013
Media agency network Mindshare has named Jeff Malmad as mobile leader to buttress its adaptive marketing efforts that employ real-time mobile consumer data to initiate, alter and optimize marketing initiatives for brand clients.
Sponsored mobile content puts editorial credibility at risk
Published: July 22, 2013
It is no surprise that publishers are scrambling to figure out how to monetize mobile sites and applications. Sponsored content is one approach being embraced by publishers, but the ad units have serious ramifications for publishers wishing to maintain editorial credibility.

Louis Gump, former CNN Mobile boss, sets his sights on local media
Published: March 1, 2013
The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.
New York Times redesigns Android app for optimal reading experience
Published: December 13, 2012
The New York Times has relaunched its mobile application that is designed and formatted for tablets and smartphones running on Android.
Editorial calendar 2013 for Mobile Marketer
Published: September 26, 2012
Here's the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

Entertainment Weekly promotes HTC One X through multichannel campaign
Published: September 20, 2012
Time Inc.s Entertainment Weekly ran a custom content program to bolster awareness for the HTC One X device and used print, mobile and its Web site to help spread the word.
Mobile data traffic takes off, outpacing revenue opportunities
Published: May 16, 2012
As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.

AOL ramps up tablet strategy with optimized site
Published: February 21, 2012
AOL has debuted a tablet-optimized version of its Web site that was built using HTML5 and offers users an app-like experience.
Uptick in mobile ads gives rise to exchange-traded media: panel
Published: February 10, 2012
NEW YORK As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.
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