Tag: mobile media

Total Results: 68

Louis Gump, former CNN Mobile boss, sets his sights on local media

Published: March 1, 2013

The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.

New York Times redesigns Android app for optimal reading experience

Published: December 13, 2012

The New York Times has relaunched its mobile application that is designed and formatted for tablets and smartphones running on Android.

Editorial calendar 2013 for Mobile Marketer

Published: September 26, 2012

Here's the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

Entertainment Weekly promotes HTC One X through multichannel campaign

Published: September 20, 2012

Time Inc.’s Entertainment Weekly ran a custom content program to bolster awareness for the HTC One X device and used print, mobile and its Web site to help spread the word.

Mobile data traffic takes off, outpacing revenue opportunities

Published: May 16, 2012

As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.

AOL ramps up tablet strategy with optimized site

Published: February 21, 2012

AOL has debuted a tablet-optimized version of its Web site that was built using HTML5 and offers users an app-like experience.

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

The challenges of crafting a mobile media strategy

Published: October 19, 2011

By Bryon Morrison

With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.

Bauer Publishing takes five magazine titles mobile to grow audience

Published: September 8, 2011

Bauer Publishing has rolled out mobile Web sites for five of its media brands to meet the needs of readers who are increasingly relying on their mobile devices to access news and information.

AOL tailors iPad magazine content to readers

Published: August 4, 2011

AOL has rolled out an exclusive daily magazine for iPad devices that delivers a customized experience for each individual user.