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Tag: mobile media

Total Results: 79

   Displaying: 1 - 10

Apple News app abandons exclusivity to accommodate bloggers
Published: March 17, 2016
Apple is now accepting a wider range of publishers on its preinstalled News application, including blog content, exhibiting the crucial influence bloggers have had on the media industry and the struggle news apps face in a crowded field.
How to boost holiday media without overindulging in redundant ads
Published: November 25, 2015
By Shachar Orren

Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.

Ansible exec: Give consumers a reason to share location data
Published: September 29, 2015
NEW YORK – An executive from Ansible at the Mobile Media Summit explained that when using a location-based strategy, it is necessary to serve content that is valuable beyond a simple coupon.
3 ways to approach mobile measurement
Published: September 9, 2015
By Ken Harlan

For people involved in the mobile advertising industry, there is one burning question that has been an elephant in the room for the last few years: When will ad dollars begin to catch up with consumer behavior?

How geofencing can boost mobile’s influence on travel sector
Published: May 20, 2015
NEW YORK – Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity.
On mobile, marketers must entertain or perish, says DDB CEO
Published: May 19, 2015
NEW YORK – Advertising and technology executives at the Mobile Media Summit Upfront at Internet Week 2015 conference highlighted how growing worldwide connectivity and the dawn of the Internet of Things will help boost mobile outreach and offer more opportunities for advertisers to reach consumers, who are increasingly demanding engaging and entertaining content.
Neo@Ogilvy exec: Wearables strategies must focus on experience over content
Published: May 19, 2015
NEW YORK – A Neo@Ogilvy executive at the Mobile Media Summit Upfront at Internet Week 2015 conference said that marketers seeking a place in the wearables space must view the devices in terms of experience rather than content, and realize that wearables may in fact pull consumers’ attention away from their smartphones if the experiences fuel their passions and favorite activities.
What does HBO Now mean for marketers?
Published: April 10, 2015
By Jim Porçarelli

Television viewership, once built exponentially over decades, is crumbling.

Editorial calendar 2014 for Mobile Marketer
Published: January 23, 2014
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

WPP media agency Mindshare taps Jeff Malmad to strengthen mobile focus
Published: August 23, 2013
Media agency network Mindshare has named Jeff Malmad as mobile leader to buttress its adaptive marketing efforts that employ real-time mobile consumer data to initiate, alter and optimize marketing initiatives for brand clients.
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