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Tag: mobile media


Total Results: 75

   Displaying: 1 - 10

How geofencing can boost mobile’s influence on travel sector
Published: May 20, 2015
NEW YORK – Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity.
On mobile, marketers must entertain or perish, says DDB CEO
Published: May 19, 2015
NEW YORK – Advertising and technology executives at the Mobile Media Summit Upfront at Internet Week 2015 conference highlighted how growing worldwide connectivity and the dawn of the Internet of Things will help boost mobile outreach and offer more opportunities for advertisers to reach consumers, who are increasingly demanding engaging and entertaining content.
Neo@Ogilvy exec: Wearables strategies must focus on experience over content
Published: May 19, 2015
NEW YORK – A Neo@Ogilvy executive at the Mobile Media Summit Upfront at Internet Week 2015 conference said that marketers seeking a place in the wearables space must view the devices in terms of experience rather than content, and realize that wearables may in fact pull consumers’ attention away from their smartphones if the experiences fuel their passions and favorite activities.
What does HBO Now mean for marketers?
Published: April 10, 2015
By Jim Porçarelli

Television viewership, once built exponentially over decades, is crumbling.

Editorial calendar 2014 for Mobile Marketer
Published: January 23, 2014
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

WPP media agency Mindshare taps Jeff Malmad to strengthen mobile focus
Published: August 23, 2013
Media agency network Mindshare has named Jeff Malmad as mobile leader to buttress its adaptive marketing efforts that employ real-time mobile consumer data to initiate, alter and optimize marketing initiatives for brand clients.
Sponsored mobile content puts editorial credibility at risk
Published: July 22, 2013
It is no surprise that publishers are scrambling to figure out how to monetize mobile sites and applications. Sponsored content is one approach being embraced by publishers, but the ad units have serious ramifications for publishers wishing to maintain editorial credibility.

Louis Gump, former CNN Mobile boss, sets his sights on local media
Published: March 1, 2013
The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.
New York Times redesigns Android app for optimal reading experience
Published: December 13, 2012
The New York Times has relaunched its mobile application that is designed and formatted for tablets and smartphones running on Android.
Editorial calendar 2013 for Mobile Marketer
Published: September 26, 2012
Here's the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

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