Tag: mobile media
Total Results: 15
Displaying: 1 - 10- How to size your mobile media buy
- Published: May 13, 2008
- By Tony Nethercutt
In this two-part series about media buying for the mobile Web, I’m covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.
- Associated Press picks platform for Mobile News Network
- Published: April 25, 2008
- The Associated Press has picked a platform for the launch this quarter of its Mobile News Network.
- Mobile media and entertainment revenue to reach $6.6B in 2012: Report
- Published: April 23, 2008
- A new report claims that U.S. mobile media and entertainment services will generate $6.6 billion in revenue in 2012, up from $3.1 billion in 2007.
- Key tips on buying media for mobile advertising
- Published: April 18, 2008
- By Tony Nethercutt
This month I begin a two-part series covering the media buying fundamentals of mobile advertising. After I cover media buying, I will shift my focus to the creative fundamentals of mobile advertising.
- Young men more open to mobile media, SMS ads: Study
- Published: April 16, 2008
- A new study claims that one-third of men age 18-34 accessed mobile media in February.
- Time.com pushes long-form content on new iPhone site
- Published: April 15, 2008
- Time.com, the online version of Time magazine, has launched a mobile site for Apple Inc.’s iPhone and iPod touch devices in an effort to better leverage long-form content on the channel.
- The Weather Channel view on mobile
- Published: April 2, 2008
- LAS VEGAS - The Weather Channel is one of the top sites on the Web and mobile. Three executives visiting the CTIA Wireless 2008 show talk about weather.com's mobile initiatives and trends.
- TV Guide upgrades mobile presence
- Published: April 2, 2008
- TV Guide has introduced the next generation of its mobile site, essentially making that location an on-the-go version of its regular Web site.
- TMZ goes mobile with Sony as sponsor
- Published: March 28, 2008
- It’s not gossip: online entertainment site TMZ has gone mobile.
- Nickelodeon launches new mobile Web sites
- Published: March 21, 2008
- Nickelodeon/MTVN Kids and Family Group launched three new mobile Web sites that focus on kids, tweens, teens and parents, going where its audiences are.
