Tag: mobile media

Total Results: 62

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

The challenges of crafting a mobile media strategy

Published: October 19, 2011

By Bryon Morrison

With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.

Bauer Publishing takes five magazine titles mobile to grow audience

Published: September 8, 2011

Bauer Publishing has rolled out mobile Web sites for five of its media brands to meet the needs of readers who are increasingly relying on their mobile devices to access news and information.

AOL tailors iPad magazine content to readers

Published: August 4, 2011

AOL has rolled out an exclusive daily magazine for iPad devices that delivers a customized experience for each individual user.

USA Today throws weight behind Windows Phone platform

Published: May 19, 2011

USA Today, one of the nation’s largest national newspapers, has pulled out all the stops for a new application geared to readers accessing news through a mobile device with the Windows Phone operating system.

Conde Nast’s Brides eyes lucrative wedding market with first iPad digital edition

Published: May 17, 2011

Conde Nast’s Brides magazine, one of the largest in its category, is targeting the bridal market on mobile with the debut of its iPad edition to coincide with the launch of the movie, Bridesmaids.

How frequently does Rupert Murdoch’s iPad-only publication get opened daily?

Published: May 16, 2011

When Rupert Murdoch's News Corp. launched The Daily, a made-for-iPad daily news, entertainment and sports publication, skeptics came out of the woodwork to pronounce the project a folly.

Optimizing the mobile media matrix

Published: May 12, 2011

By Brian Klais

Mobile is introducing greater complexity than marketers have seen, faster than they are ready to handle it.

Mobile advertising should be incorporated into all media buys: Yahoo

Published: April 7, 2011

There is no question as to whether consumers have embraced smartphones with open arms, and the mobile Internet has finally reached enough scale to offer critical opportunities for marketers, according to Yahoo Inc.

Understanding the potential of in-store mobile media

Published: March 29, 2011

By Duke Greenhill

The luxury retail market is the ideal proving ground for in-store mobile media, thanks to luxury shoppers' demand for higher convenience, better service and unique shopping experiences.