Tag: mobile media buying
Total Results: 3
- Holiday-tailored approach is critical for buying mobile media: Mullen
- Published: October 20, 2010
- Brands need to use mobile advertising during the holidays to influence consumers as they are out buying gifts and should buy mobile media based on shopping behavior during this time of the year.
- How to size your mobile media buy
- Published: May 13, 2008
- By Tony Nethercutt
In this two-part series about media buying for the mobile Web, I'm covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.
- Key tips on buying media for mobile advertising
- Published: April 18, 2008
- By Tony Nethercutt
This month I begin a two-part series covering the media buying fundamentals of mobile advertising. After I cover media buying, I will shift my focus to the creative fundamentals of mobile advertising.
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