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Tag: mobile media metrics


Total Results: 2

GSMA launches mobile media metrics program for audience data
Published: February 17, 2009
The GSMA and select wireless carriers have released a feasibility study that creates a measurement process for mobile browsing that claims to respect the privacy of mobile consumers.
Publisher traffic in AdMob ad network doubles in 12 months
Published: July 18, 2008
Traffic from mobile ad network AdMob Inc.'s publishers has grown by 104 percent over the last year, indicating the furious growth of the mobile Internet.

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