Tag: mobile messaging

Total Results: 63

Submissions invited for Mobile Marketer's Classic Guide to Mobile Advertising

Published: June 18, 2013

Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.

Apple iOS takes back seat to Windows in responsiveness to brand messaging: report

Published: June 10, 2013

Mobile users on Windows are more responsive than Apple or Android users, according to a new analysis of more than one billion mobile messaging transactions for retail and gaming brands.

Analyzing Big Data for customer insight

Published: May 28, 2013

By Brendan O'Kane

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

Chicago Shakespeare Theater uses rich media messaging to build mobile database

Published: March 12, 2013

Chicago Shakespeare Theater used rich media messaging to engage opted in audience members with a campaign that helped bring a famous painting to life and drive awareness for an upcoming performance.

Why A/B testing for mobile messaging is a must

Published: March 12, 2013

By Brendan O'Kane

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.

Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign

Published: February 26, 2013

Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.

Oreo partners with Nokia, takes social messaging to another level with global app

Published: February 22, 2013

Mondelez International’s Oreo has rolled out a mobile messaging application exclusive to Nokia's Lumia Windows Phone that is designed to connect consumers through constellations.

Are push notifications abusing their welcome?

Published: February 15, 2013

Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.

Vans taps MMS to bolster Valentine’s Day initiatives

Published: February 1, 2013

Vans is centering MMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.

Hooters pushes deals to further engage SMS consumers

Published: January 29, 2013

Restaurant chain Hooters of America is continuing to keep its opted-in SMS users on their toes with a new message that offers them free wings with a purchase.