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Tag: mobile messaging

Total Results: 74

   Displaying: 1 - 10

Siloed messaging strategies restrict mobile’s potential: report
Published: February 26, 2015
In a reflection of the disjointed approach businesses are taking with mobile messaging, 62 percent have more than one messaging platform deployed while 78.5 percent have more than one of the same use cases active across different departments, according to a new report from OpenMarket and International Data Corp.
Submissions invited for Mobile Marketer's Classic Guide to Mobile Advertising
Published: February 4, 2015
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Integrated mobile messaging makes gains, but is it enough?
Published: January 6, 2015
While mobile messaging often presents challenges for marketers interested in developing integrated experiences, this could be changing in 2015 as new options begin to emerge.
5 tips for personalized mobile messaging that breaks through holiday noise
Published: December 4, 2014
By Rupert Thorp

Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.

Line’s marketing potential lies in fun, youth-focused engagements
Published: July 7, 2014
Messaging and social entertainment app Line is beginning to gain with marketers following efforts from the likes of Disney and Maybelline, reflecting how brands are looking to engage with young mobile users in a fun way.
Webinar on April 24: How brands must avoid message fatigue across email, SMS and push
Published: March 25, 2014
BIA/Kelsey analyst Michael Boland will lead a discussion on how brands must avoid creating message fatigue with the numerous emails, texts and push alerts overwhelming consumers. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Thursday, April 24.
WhatsApp adding voice services potentially cuts out carriers
Published: February 25, 2014
While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.

Facebook fires up private messaging on Instagram to regain steam
Published: December 13, 2013
With Facebook’s Messenger application reportedly losing some steam, the social media giant is betting on Instagram to take its messaging service to the next level and draw in users.
80pc willing to exchange location data for relevant brand messages: report
Published: September 24, 2013
A new survey released today by mBlox and Millward Brown found that 80 percent of mobile users would share location data with brands to receive SMS or push messages.

Coors Light invests further in mobile messaging via photo-sharing sweepstakes
Published: August 22, 2013
MillerCoors' Coors Light continues to throw its marketing muscle into mobile messaging with a new campaign that encourages consumers to upload pictures of themselves and friends partying for a chance to win prizes.
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