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Tag: mobile messaging

Total Results: 98

   Displaying: 1 - 10

Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
Top 10 mobile messaging campaigns of 2015
Published: December 14, 2015
A slew of major brands found the right ingredient to marketing success in mobile messaging this year, resulting in the introduction of campaigns leveraging aspects from branded emojis to personal concierge solutions.
Miss Piggy promotes The Muppets by talking to fans on Facebook Messenger
Published: December 9, 2015
Disney is tapping into the personality of The Muppets' most outgoing character to drive the conversation about the new ABC series featuring the popular characters by allowing fans to message Miss Piggy on Facebook Messenger.
Dove tackles need for greater diversity among female emoji characters
Published: November 5, 2015
While a number of brands have jumped on the emoji bandwagon, Unilever’s Dove hopes to corner a still-untapped area with strong consumer interest via a new keyboard featuring a wide range of hair types.
Back to the Future fans are messaging with Doc Brown on Facebook
Published: October 22, 2015
Universal Studios is hoping to drive sales for the 30th-anniversary edition of the Back to the Future film through an interactive Facebook messaging campaign in which users can converse with the Doc Brown character from the franchise.
Toyota pairs football and emojis for deep fan connection
Published: October 15, 2015
Toyota is sponsoring an emoji keyboard for football fans to share with friends on messaging and social media applications, bringing a sports angle to marketers' growing efforts to leverage an icon-based shorthand for engaging mobile users.
Can Snapchat keep users happy as in-app marketing proliferates?
Published: October 12, 2015
Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.
RCS promises new opportunities – and more complexity – for mobile messaging
Published: October 12, 2015
The mobile messaging landscape continues to add more options, with Google’s acquisition of Jibe Mobile suggesting that Rich Communication Suite services, or RCS, could help wireless carrier recover lost ground here.
Mobile experience is key as messaging apps evolve into mini-platforms
Published: September 23, 2015
By Lara Mehanna

A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.

Ford chases millennials on messaging apps via branded emojis
Published: September 16, 2015
Ford recently launched a new branded sticker keyboard through mobile messaging applications while GE developed science lessons incorporating emojis, amplifying the role of emoji-centric marketing tactics through creative and offbeat methods.
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