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Tag: mobile messaging

Total Results: 88

   Displaying: 1 - 10

Chubbies revamps mobile messaging to effectively engage male shoppers
Published: August 21, 2015
Online men’s shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic content to target its audience.
American Eagle drives results via mobile with live chat
Published: August 17, 2015
After apparel retailer American Eagle Outfitters’ recently introduced live chat, it discovered that users were having long in-depth discussions with the brand on mobile, with one-third of consumers accessing the service on untethered devices.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Published: August 14, 2015
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
Viber promises a more personal mobile connection with consumers
Published: August 3, 2015
As mobile messaging application Viber expands to the United States, some marketers are likely to jump on board quickly to stay competitive in the mobile messaging field, as the app offers seamless experiences for branded stickers and sponsored messaging content.
Brands must decode branded emojis or risk getting left behind
Published: July 31, 2015
Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.
Universal’s Minions a strong match for emoji keyboard frenzy
Published: July 16, 2015
Universal Studio’s Minions film released an emoji keyboard prior to its box office opening, adeptly leveraging the lovable qualities of the film’s characters to support the franchise and let users have fun with the brand.
Oprah Winfrey Network brings video clips to emoji keyboards for fan engagement
Published: July 6, 2015
The Oprah Winfrey Network has introduced videos into an emoji keyboard to encourage fans of Tyler Perry’s The Haves and Have Nots to share content while having fun with the show and building awareness.
Mobile messaging apps challenge marketers to get as personal as possible
Published: July 1, 2015
While marketers are consistently exploring original and innovative tactics to engage consumers, building a narrative via messaging applications is shaping up to become a staple marketing tactic, but the focus needs to be on personalization.

Missed opportunities of mobile messaging
Published: June 26, 2015
By Melinda Krueger

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

Universal Studios scares up mobile engagement via Facebook Messenger
Published: June 24, 2015
Universal Studios engaged more than 100,000 consumers and drove awareness for recent horror film Unfriended by enabling users of the Facebook Messenger application to communicate with one of the movie’s characters.
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