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Tag: mobile messaging

Total Results: 117

   Displaying: 1 - 10

Victoria's Secret unique call-to-action Snapchat contests stand out from the crowd
Published: November 28, 2016
Lingerie manufacturer Victoria’s Secret is encouraging its Snapchat followers to get creative by doodling on products for a chance to win free stuff.
NY Times texts Olympics fans personal sports news updates
Published: August 10, 2016
The New York Times has launched a program in a bid to become the go-to authority on sports information related to the Olympics, with a special SMS experience that shares up-to-date news from an editor.
Trolli brings quirkiness to Messenger chatbot with giveaways, quizzes
Published: July 21, 2016
Ferrara Candy Company’s Trolli brand is translating its brand quirkiness for a chatbot on Facebook Messenger that offers a range of activities in chat form, including giveaways and several surprises meant to appeal to young users.
USA Network goes mobile to excite Mr. Robot fans for second season
Published: July 16, 2016
USA Network has a comprehensive mobile marketing plan to hype up the second season of thriller series Mr. Robot, tapping into one of the show’s main themes – technology – with an on-screen QR code and an emoji keyboard.
Huffington Post vies for millennials' attention with VR and emojis
Published: July 15, 2016
Huffington Post is taking a strong stance on appealing to mobile-first consumers by upgrading its application to include virtual reality content and launching a comical sticker pack in relation to the presidential election.
Whole Foods' chatbot cooks up special connections with personalized recipes
Published: July 14, 2016
Whole Foods Market is getting in on the chatbot frenzy, but with a new twist, serving fans on Facebook Messenger recipes with instructions that are personalized based on a user's responses.
Snapchat filters check in at independent hotels, highlighting their pervasiveness
Published: July 11, 2016
Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests and builds brand sentiment.
Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
L'Oreal's emojis insert brand into large social conversation about beauty
Published: July 8, 2016
L’Oreal is jumping into the social conversation among beauty fans by giving them an emoji keyboard that seamlessly incorporates the marketer's brands into messages and driving awareness of the new icons with a contest.
Chatbots fulfill promise as 65pc of consumers interact with brands: report
Published: June 28, 2016
Marketers have quickly adopted chatbots to better serve customers in a personalized interactive manner, and it is proving to be beneficial with one in three users engaging with financial services through chat applications, according to a report released today by the Mobile Ecosystem Forum.
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