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Tag: mobile messaging

Total Results: 104

   Displaying: 1 - 10

Pepsi's branded emojis merge with real world for omnichannel synergy
Published: May 4, 2016
Pepsi continues to speak the language of mobile fanatics with the latest in a series of marketing efforts featuring custom emojis by bringing the designs into the real world, extending the iconic colors of the brand with social media photography.
New School's emoji keyboard points to pervasiveness of mobile messaging
Published: April 19, 2016
The New School’s emoji keyboard launch shows the pervasiveness of the visual language as it has now made its way to education providers, in this case helping the school connect with potential students.
TD Bank streamlines customer service via mobile on Facebook Messenger
Published: April 18, 2016
TD Bank is streamlining customer service by becoming one of the first banks to leverage Facebook Messenger to connect with customers for any issues or questions they have.
H&M, Sephora chatbots gain visibility in Kik's new marketplace
Published: April 6, 2016
H&M, Sephora and Weather Channel are among a number of brands now appearing in messaging application Kik's new Bot Shop marketplace, potentially driving discovery and use as chatbots gain steam.
Suicide Squad recruits Snapchat users with interactive lens filter
Published: April 4, 2016
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer.
Q&A: What brands can learn from AccuWeather’s hyper-localized mobile messaging
Published: March 29, 2016
As brands continue tapping into the full potential of location-based targeting, AccuWeather advises marketers to incorporate five key best practices into their messaging strategies, including using short-form videos, building digital communities and providing geo-located contextual information.
Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
Top 10 mobile messaging campaigns of 2015
Published: December 14, 2015
A slew of major brands found the right ingredient to marketing success in mobile messaging this year, resulting in the introduction of campaigns leveraging aspects from branded emojis to personal concierge solutions.
Miss Piggy promotes The Muppets by talking to fans on Facebook Messenger
Published: December 9, 2015
Disney is tapping into the personality of The Muppets' most outgoing character to drive the conversation about the new ABC series featuring the popular characters by allowing fans to message Miss Piggy on Facebook Messenger.
Dove tackles need for greater diversity among female emoji characters
Published: November 5, 2015
While a number of brands have jumped on the emoji bandwagon, Unilever’s Dove hopes to corner a still-untapped area with strong consumer interest via a new keyboard featuring a wide range of hair types.
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