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Tag: mobile messaging


Total Results: 107

   Displaying: 1 - 10

Taco Bell unwraps real-time location data to serve relevant mobile messaging
Published: June 16, 2016
Taco Bell is one of the brands leveraging xAdís new MarketPlace Discovery platform to gain more insight into customersí foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time.
Allrecipes provides contextual content through beacons at grocery stores
Published: June 8, 2016
Meredithís online recipe hub Allrecipes is using beacons to target shoppers at Marcís grocery stores with recipe ideas at a time when they are likely to be interested in the content.
Mobile messages lack real-time context, causing 90pc to opt out: Forrester
Published: May 26, 2016
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
Pepsi's branded emojis merge with real world for omnichannel synergy
Published: May 4, 2016
Pepsi continues to speak the language of mobile fanatics with the latest in a series of marketing efforts featuring custom emojis by bringing the designs into the real world, extending the iconic colors of the brand with social media photography.
New School's emoji keyboard points to pervasiveness of mobile messaging
Published: April 19, 2016
The New Schoolís emoji keyboard launch shows the pervasiveness of the visual language as it has now made its way to education providers, in this case helping the school connect with potential students.
TD Bank streamlines customer service via mobile on Facebook Messenger
Published: April 18, 2016
TD Bank is streamlining customer service by becoming one of the first banks to leverage Facebook Messenger to connect with customers for any issues or questions they have.
H&M, Sephora chatbots gain visibility in Kik's new marketplace
Published: April 6, 2016
H&M, Sephora and Weather Channel are among a number of brands now appearing in messaging application Kik's new Bot Shop marketplace, potentially driving discovery and use as chatbots gain steam.
Suicide Squad recruits Snapchat users with interactive lens filter
Published: April 4, 2016
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer.
Q&A: What brands can learn from AccuWeatherís hyper-localized mobile messaging
Published: March 29, 2016
As brands continue tapping into the full potential of location-based targeting, AccuWeather advises marketers to incorporate five key best practices into their messaging strategies, including using short-form videos, building digital communities and providing geo-located contextual information.
Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.ís motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
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