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Tag: mobile messaging

Total Results: 95

   Displaying: 1 - 10

Dove tackles need for greater diversity among female emoji characters
Published: November 5, 2015
While a number of brands have jumped on the emoji bandwagon, Unilever’s Dove hopes to corner a still-untapped area with strong consumer interest via a new keyboard featuring a wide range of hair types.
Back to the Future fans are messaging with Doc Brown on Facebook
Published: October 22, 2015
Universal Studios is hoping to drive sales for the 30th-anniversary edition of the Back to the Future film through an interactive Facebook messaging campaign in which users can converse with the Doc Brown character from the franchise.
Toyota pairs football and emojis for deep fan connection
Published: October 15, 2015
Toyota is sponsoring an emoji keyboard for football fans to share with friends on messaging and social media applications, bringing a sports angle to marketers' growing efforts to leverage an icon-based shorthand for engaging mobile users.
Can Snapchat keep users happy as in-app marketing proliferates?
Published: October 12, 2015
Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.
RCS promises new opportunities – and more complexity – for mobile messaging
Published: October 12, 2015
The mobile messaging landscape continues to add more options, with Google’s acquisition of Jibe Mobile suggesting that Rich Communication Suite services, or RCS, could help wireless carrier recover lost ground here.
Mobile experience is key as messaging apps evolve into mini-platforms
Published: September 23, 2015
By Lara Mehanna

A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.

Ford chases millennials on messaging apps via branded emojis
Published: September 16, 2015
Ford recently launched a new branded sticker keyboard through mobile messaging applications while GE developed science lessons incorporating emojis, amplifying the role of emoji-centric marketing tactics through creative and offbeat methods.
Chubbies revamps mobile messaging to effectively engage male shoppers
Published: August 21, 2015
Online men’s shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic content to target its audience.
American Eagle drives results via mobile with live chat
Published: August 17, 2015
After apparel retailer American Eagle Outfitters’ recently introduced live chat, it discovered that users were having long in-depth discussions with the brand on mobile, with one-third of consumers accessing the service on untethered devices.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Published: August 14, 2015
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
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