Tag: mobile messaging
Total Results: 73Displaying: 1 - 10
- Integrated mobile messaging makes gains, but is it enough?
- Published: January 6, 2015
- While mobile messaging often presents challenges for marketers interested in developing integrated experiences, this could be changing in 2015 as new options begin to emerge.
- 5 tips for personalized mobile messaging that breaks through holiday noise
- Published: December 4, 2014
- By Rupert Thorp
Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.
- Line’s marketing potential lies in fun, youth-focused engagements
- Published: July 7, 2014
- Messaging and social entertainment app Line is beginning to gain with marketers following efforts from the likes of Disney and Maybelline, reflecting how brands are looking to engage with young mobile users in a fun way.
- Webinar on April 24: How brands must avoid message fatigue across email, SMS and push
- Published: March 25, 2014
- BIA/Kelsey analyst Michael Boland will lead a discussion on how brands must avoid creating message fatigue with the numerous emails, texts and push alerts overwhelming consumers. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Thursday, April 24.
- WhatsApp adding voice services potentially cuts out carriers
- Published: February 25, 2014
- While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.
- Facebook fires up private messaging on Instagram to regain steam
- Published: December 13, 2013
- With Facebook’s Messenger application reportedly losing some steam, the social media giant is betting on Instagram to take its messaging service to the next level and draw in users.
- 80pc willing to exchange location data for relevant brand messages: report
- Published: September 24, 2013
- A new survey released today by mBlox and Millward Brown found that 80 percent of mobile users would share location data with brands to receive SMS or push messages.
- Coors Light invests further in mobile messaging via photo-sharing sweepstakes
- Published: August 22, 2013
- MillerCoors' Coors Light continues to throw its marketing muscle into mobile messaging with a new campaign that encourages consumers to upload pictures of themselves and friends partying for a chance to win prizes.
- What is sabotaging engagement with mobile marketing messages?
- Published: July 23, 2013
- By Brendan O'Kane
The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices.
- Chipotle leverages SMS to offer exclusive hints in time-sensitive promo
- Published: July 19, 2013
- Chipotle is using mobile, social and Web to build up its SMS database while also doling out clues for a campaign that celebrates its 20th birthday.