Tag: mobile messaging

Total Results: 43

Korbel New Year’s Eve promotion garners 1,500-plus texted toasts

Published: January 12, 2012

More than 1,500 New Year’s Eve revelers in Dallas, TX, texted in photos and toasts that were shared on screens sponsored by Korbel sparkling wine.

Wireless carriers negatively impacted by mobile messaging apps: study

Published: November 23, 2011

One third of mobile carriers are experiencing declines in traffic and revenue as a result of mobile messaging applications such as Skype, according to new research from Mavenir Systems and MobileSquared.

Facebook’s Messenger application a threat to other mobile messaging apps

Published: August 11, 2011

Facebook’s new Messenger app could give mobile messaging applications such as BlackBerry Messenger and Apple’s forthcoming iMessage a run for their money.

Wild Wing Cafe SMS campaign sees 72 percent opt-in

Published: June 14, 2011

Family sports bar and restaurant Wild Wing Cafe ran an SMS campaign to engage its patrons and found that out of the 900 consumers that showed up, 72 percent texted in for a chance to win prizes.

Coca-Cola depends on mobile to activate Twist, TXT, Win program

Published: April 26, 2011

Coca-Cola Co. will begin a new text message program May 5 giving consumers the opportunity to win prizes every two minutes and the option to opt-in to the brand’s mobile database for ongoing communication.

Sprint to raise mobile messaging rates April 1

Published: March 10, 2011

Sprint Nextel, the No. 3 wireless carrier in the United States, is following through on its decision to raise the rates it charges for all SMS and MMS messages associated with standard-rate and free-to-end-user programs. What recourse do marketers have?

US Coachways claims first mobile customer service system in bus transportation industry

Published: March 9, 2011

US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

Mobile is key for brands to achieve message convergence

Published: January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.

Toyota engages auto enthusiasts at LA Auto Show via mobile messaging

Published: November 29, 2010

Toyota used mobile marketing to engage auto enthusiasts at the Los Angeles Auto Show, providing attendees information about specific vehicles right to their mobile devices.