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Tag: mobile metrics

Total Results: 14

   Displaying: 1 - 10

Shazam releases metrics tool to help advertisers measure TV engagement, improve effectiveness
Published: June 20, 2013
Shazam has launched a new TV advertising metric to let marketers assess the effectiveness of television advertising campaigns.
4 myths of mobile metrics
Published: January 10, 2013
By Jason Wells

Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability
Published: May 4, 2011
Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.
Mobile audience metrics from ABC Interactive, Spreed to benefit publishers
Published: November 10, 2010
The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.

Why marketers need mobile metrics in 2010
Published: February 4, 2010
By Ray Anderson

Despite prior ups and downs, mobile advertising is now one of the only areas that remain strong in the current economic climate, with a number of firms planning to boost ad spend.

Android gains ground in Q4, but Apple still dominant
Published: January 28, 2010
The fourth quarter metrics reports are in and some found Android devices are hot on the iPhone’s tail, but Apple’s juggernaut is heating up as well.
Android doubles smartphone traffic in 6 months: AdMob
Published: November 24, 2009
In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report.
Mobile ads three-to-five times more effective than online: analyst
Published: November 5, 2009
NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.
Mobile marketing firms told to keep it simple: ad:tech Chicago
Published: September 3, 2009
CHICAGO – A national show with a regional feel, ad:tech Chicago may have attracted fewer delegates and exhibitors this year, but its commitment to new media such as mobile has not flagged.
IPod touch popularity explodes: AdMob
Published: January 9, 2009
The iPod touch is gaining wider adoption, becoming the No.2 device in the AdMob mobile ad network, with a 4.7 percent share.
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