Tag: mobile metrics
Total Results: 10
- Why marketers need mobile metrics in 2010
- Published: February 4, 2010
- By Ray Anderson
Despite prior ups and downs, mobile advertising is now one of the only areas that remain strong in the current economic climate, with a number of firms planning to boost ad spend.
- Android gains ground in Q4, but Apple still dominant
- Published: January 28, 2010
- The fourth quarter metrics reports are in and some found Android devices are hot on the iPhone’s tail, but Apple’s juggernaut is heating up as well.
- Android doubles smartphone traffic in 6 months: AdMob
- Published: November 24, 2009
- In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report.
- Mobile ads three-to-five times more effective than online: analyst
- Published: November 5, 2009
- NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.
- Mobile marketing firms told to keep it simple: ad:tech Chicago
- Published: September 3, 2009
- CHICAGO – A national show with a regional feel, ad:tech Chicago may have attracted fewer delegates and exhibitors this year, but its commitment to new media such as mobile has not flagged.
- IPod touch popularity explodes: AdMob
- Published: January 9, 2009
- The iPod touch is gaining wider adoption, becoming the No.2 device in the AdMob mobile ad network, with a 4.7 percent share.
- Nokia shines in latest AdMob Mobile Metrics Report
- Published: August 21, 2008
- Data from AdMob Inc.'s July Mobile Metrics Report shows that Nokia is gaining share among browsers in the mobile ad network's global footprint.
- Smartphones make inroads in ad requests: AdMob report
- Published: June 18, 2008
- Network ad impressions within the AdMob network increased 16.9 percent in May versus April, according to the company's new mobile metrics report.
- Apple iPhone usage of Wi-Fi grows: AdMob report
- Published: May 15, 2008
- Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
- Nokia's share of impressions decreases in AdMob ad network
- Published: April 17, 2008
- Network impressions increased 10 percent in March over February, according to the latest AdMob Mobile Metrics Report.













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