Tag: mobile metrics

Total Results: 12

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability

Published: May 4, 2011

Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.

Mobile audience metrics from ABC Interactive, Spreed to benefit publishers

Published: November 10, 2010

The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.

Why marketers need mobile metrics in 2010

Published: February 4, 2010

By Ray Anderson

Despite prior ups and downs, mobile advertising is now one of the only areas that remain strong in the current economic climate, with a number of firms planning to boost ad spend.

Android gains ground in Q4, but Apple still dominant

Published: January 28, 2010

The fourth quarter metrics reports are in and some found Android devices are hot on the iPhone’s tail, but Apple’s juggernaut is heating up as well.

Android doubles smartphone traffic in 6 months: AdMob

Published: November 24, 2009

In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report.

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

Mobile marketing firms told to keep it simple: ad:tech Chicago

Published: September 3, 2009

CHICAGO – A national show with a regional feel, ad:tech Chicago may have attracted fewer delegates and exhibitors this year, but its commitment to new media such as mobile has not flagged.

IPod touch popularity explodes: AdMob

Published: January 9, 2009

The iPod touch is gaining wider adoption, becoming the No.2 device in the AdMob mobile ad network, with a 4.7 percent share.

Nokia shines in latest AdMob Mobile Metrics Report

Published: August 21, 2008

Data from AdMob Inc.'s July Mobile Metrics Report shows that Nokia is gaining share among browsers in the mobile ad network's global footprint.

Smartphones make inroads in ad requests: AdMob report

Published: June 18, 2008

Network ad impressions within the AdMob network increased 16.9 percent in May versus April, according to the company's new mobile metrics report.