Tag: mobile publishing

Total Results: 13

New York Times iPhone app racks up 14.9M downloads

Published: March 21, 2012

One year after rolling out its digital subscriptions, The New York Times reported that its iPhone application has been downloaded 14.9 million times as the publisher looks to build its strategy for 2012.

Hearst’s Marie Claire sees 30pc increase in mobile page views after revamping site

Published: March 19, 2012

Hearst Corp. has seen an increase in mobile page views for its publications, including Marie Claire, as it continues to roll out mobile initiatives for its titles.

Will US government crack down on Apple for antitrust violations?

Published: February 22, 2011

With the Justice Department and Federal Trade Commission scrutinizing Apple’s new subscription service and Google announcing one much more favorable to publishers and content providers, Apple may have gone too far this time.

Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

Published: February 14, 2011

NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

Yahoo debuts aggressive content monetization strategy for connected devices

Published: February 11, 2011

Yahoo has debuted Livestand, which it positions as a digital newsstand for personalized content that will be monetized via a mix of ad-support and subscriptions on various connected devices.

How to sell integrated sponsorships to monetize mobile apps at launch

Published: November 24, 2010

By Kunal Gupta

What sponsorship pricing strategy should applications owners follow? Getting it right is critical for mobile publishing's future.

New York Times takes third place: 2010 Mobile Publisher of the Year

Published: October 20, 2010

The New York Times has placed third in Mobile Marketer’s Mobile Publisher of the Year awards.

How publishers can drive incremental revenue with consumer commerce

Published: October 19, 2010

By Bob Gold

Financial analysts covering media are having trouble understanding from publishers how they are going to up their stock price by tapping this new mobile consumer paradigm and buying behavior.

CNN takes fifth place: 2010 Mobile Publisher of the Year

Published: October 18, 2010

Time Warner’s CNN has placed fifth in Mobile Marketer’s Mobile Publisher of the Year awards.

Cellfish buys Airborne to strengthen mobile publishing position

Published: October 5, 2010

Mobile Internet publisher Cellfish Media LLC has bought mobile app publisher Airborne Mobile in a sign of further consolidation within the industry.