Tag: mobile research

Total Results: 9

Must-have stats for 2011

Published: December 16, 2011

Ever wish that there was one place with all of the need-to-know mobile statistics?

Mobile ads driving purchase intent among smartphone users: Google

Published: April 28, 2011

A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.

Research firm NPD Group acquires In-Stat

Published: April 4, 2011

The NPD Group has acquired analyst research company In-Stat to expand its focus on the mobile Internet and digital entertainment industries.

Local daily deals to rake in $3.9B by 2015: study

Published: March 7, 2011

Consumer spending on daily deal offers is expected to reach $3.9 billion by 2015 with Groupon and LivingSocial leading the way, according to BIA/Kelsey.

Toyota mobile shopping app is 21st century brochure: exec

Published: October 26, 2010

Toyota Motor Sales is using mobile to help drivers looking to buy a car do the necessary research before actually purchasing a vehicle.

Who is today’s mobile shopper—and why it’s not her

Published: July 8, 2010

While women are stereotyped as shopaholics, when it comes to mobile shopping, males are outpacing their female counterparts by a good margin.

Mobility is not recession-proof: IDC

Published: February 5, 2009

The worldwide mobile phone market experienced an unusual downturn in the normally robust fourth quarter of 2008, according to IDC's Worldwide Mobile Phone Tracker.

Automakers should use mobile to target millennials: Microsoft

Published: January 27, 2009

Online customization, mobile alerts, self-service kiosks and other high-tech channels are preferred by millennial customers when shopping for cars, trucks and SUVs.

Landline cord-cutting to benefit mobile marketing: Study

Published: September 18, 2008

More than 20 million United States homes rely solely on mobile phones instead of landlines, according to new research by market researcher Nielsen Mobile.