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Tag: mobile research

Total Results: 11

   Displaying: 1 - 10

In-stream audio advertising an untapped marketing opportunity: Forrester
Published: August 7, 2013
With many music-streaming services following freemium and ad-supported models, and the majority of United States adults unwilling to pay to access these services, marketers would be wise to take advantage of this market, according to a report by Forrester Research.
Allrecipes: Mobile is big factor in driving global growth
Published: April 1, 2013
A recent survey from Allrecipes found that despite the many differences by country based on availability and pricing of data plans, 63 percent of global cooks find recipes online using an ever-evolving range of devices.
Must-have stats for 2011
Published: December 16, 2011
Ever wish that there was one place with all of the need-to-know mobile statistics?
Mobile ads driving purchase intent among smartphone users: Google
Published: April 28, 2011
A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.
Research firm NPD Group acquires In-Stat
Published: April 4, 2011
The NPD Group has acquired analyst research company In-Stat to expand its focus on the mobile Internet and digital entertainment industries.

Local daily deals to rake in $3.9B by 2015: study
Published: March 7, 2011
Consumer spending on daily deal offers is expected to reach $3.9 billion by 2015 with Groupon and LivingSocial leading the way, according to BIA/Kelsey.
Toyota mobile shopping app is 21st century brochure: exec
Published: October 26, 2010
Toyota Motor Sales is using mobile to help drivers looking to buy a car do the necessary research before actually purchasing a vehicle.

Who is today’s mobile shopper—and why it’s not her
Published: July 8, 2010
While women are stereotyped as shopaholics, when it comes to mobile shopping, males are outpacing their female counterparts by a good margin.
Mobility is not recession-proof: IDC
Published: February 5, 2009
The worldwide mobile phone market experienced an unusual downturn in the normally robust fourth quarter of 2008, according to IDC's Worldwide Mobile Phone Tracker.
Automakers should use mobile to target millennials: Microsoft
Published: January 27, 2009
Online customization, mobile alerts, self-service kiosks and other high-tech channels are preferred by millennial customers when shopping for cars, trucks and SUVs.
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