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Tag: mobile research


Total Results: 19

   Displaying: 1 - 10

Buy buttons, location targeting advances are biggest mobile achievements so far in 2015
Published: June 22, 2015
NEW YORK – Marketers must carry over mobile achievements made in 2015’s first half, such as buy buttons on social media and strides in location-based targeting, according to attendees at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
IDC analyst: APIs are new trading currency for mobile marketers
Published: June 19, 2015
NEW YORK – An International Data Corporation analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that APIs are becoming a new form of trading currency, and urged marketers to ensure their strategies are up to par as the application market grows more saturated.
BIA/Kelsey analyst: Mobile search investment offers strongest results
Published: June 19, 2015
NEW YORK – Marketers should focus on investing in mobile search, as this platform shows the most substantial results, according to an analyst from BIA/Kelsey at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
Nielsen analyst: Second-screen experiences a proven benefit for marketers
Published: June 19, 2015
NEW YORK – A Nielsen analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that results increasingly prove consumers’ growing demand for additive second-screen experiences.
Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Published: May 7, 2015
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
Fashion comes out on top in AdTheorent mobile ad report
Published: March 12, 2015
Fashion and apparel brands are producing higher engagement rates on mobile compared to other industries, according a recent study by technology data company AdTheorent.
The future of mobile shopping is not ready for prime time
Published: June 23, 2014
What the future of mobile shopping will look like is a hot topic thanks to Amazon’s launch of the Fire phone last week, but marketers express skepticism over the phone’s ability to deliver a seamless experience and believe that working out the basics in mobile is still an issue.

Mobile Research Summit 2014 New York June 19: Forrester, Yankee, IBM, BIA/Kelsey, Nielsen, Keynote, e-tailing group
Published: May 9, 2014
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
In-stream audio advertising an untapped marketing opportunity: Forrester
Published: August 7, 2013
With many music-streaming services following freemium and ad-supported models, and the majority of United States adults unwilling to pay to access these services, marketers would be wise to take advantage of this market, according to a report by Forrester Research.
Allrecipes: Mobile is big factor in driving global growth
Published: April 1, 2013
A recent survey from Allrecipes found that despite the many differences by country based on availability and pricing of data plans, 63 percent of global cooks find recipes online using an ever-evolving range of devices.
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