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Tag: mobile research


Total Results: 13

   Displaying: 1 - 10

The future of mobile shopping is not ready for prime time
Published: June 23, 2014
What the future of mobile shopping will look like is a hot topic thanks to Amazon’s launch of the Fire phone last week, but marketers express skepticism over the phone’s ability to deliver a seamless experience and believe that working out the basics in mobile is still an issue.

Mobile Research Summit 2014 New York June 19: Forrester, Yankee, IBM, BIA/Kelsey, Nielsen, Keynote, e-tailing group
Published: May 9, 2014
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
In-stream audio advertising an untapped marketing opportunity: Forrester
Published: August 7, 2013
With many music-streaming services following freemium and ad-supported models, and the majority of United States adults unwilling to pay to access these services, marketers would be wise to take advantage of this market, according to a report by Forrester Research.
Allrecipes: Mobile is big factor in driving global growth
Published: April 1, 2013
A recent survey from Allrecipes found that despite the many differences by country based on availability and pricing of data plans, 63 percent of global cooks find recipes online using an ever-evolving range of devices.
Must-have stats for 2011
Published: December 16, 2011
Ever wish that there was one place with all of the need-to-know mobile statistics?
Mobile ads driving purchase intent among smartphone users: Google
Published: April 28, 2011
A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.
Research firm NPD Group acquires In-Stat
Published: April 4, 2011
The NPD Group has acquired analyst research company In-Stat to expand its focus on the mobile Internet and digital entertainment industries.

Local daily deals to rake in $3.9B by 2015: study
Published: March 7, 2011
Consumer spending on daily deal offers is expected to reach $3.9 billion by 2015 with Groupon and LivingSocial leading the way, according to BIA/Kelsey.
Toyota mobile shopping app is 21st century brochure: exec
Published: October 26, 2010
Toyota Motor Sales is using mobile to help drivers looking to buy a car do the necessary research before actually purchasing a vehicle.

Who is today’s mobile shopper—and why it’s not her
Published: July 8, 2010
While women are stereotyped as shopaholics, when it comes to mobile shopping, males are outpacing their female counterparts by a good margin.
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