Tag: mobile rich media

Total Results: 8

Rich media ads on iPad outperforming iOS, Android devices

Published: June 7, 2011

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

Microsoft targets advertisers with new mobile rich media offerings

Published: June 1, 2011

Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.

Paramount taps rich-media mobile ads to drive ticket sales of Jackass 3D

Published: January 10, 2011

Paramount Pictures used expandable rich-media mobile advertising to get the word out about Jackass 3D worldwide.

Cartier complements multichannel campaign with mobile rich-media effort

Published: December 10, 2010

Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.

Funimation unleashes rich media mobile ads to drive DVD sales

Published: September 15, 2010

Funimation Entertainment is running a rich media mobile ad campaign to promote the release of the anime series "Corpse Princess" on DVD.

Paramount, DreamWorks animate Shrek campaign with mobile rich media

Published: June 4, 2010

Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After.

Adobe Flash Player 10 is harbinger of mainstream mobile rich media

Published: October 9, 2009

By Eswar Priydarshan

The Adobe Flash Player 10.1 announcement is significant news for mobile advertising, since Flash is the de facto standard rich media and video delivery format.