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Tag: mobile search


Total Results: 178

   Displaying: 1 - 10

Urbanspoon adds top chef recommendations to bolster mobile restaurant search
Published: August 20, 2014
Restaurant and food discovery application Urbanspoon has integrated Chefs Feed, a dining guide powered by the recommendations of the world's top chefs, to fortify mobile’s role in restaurant searches as an influential path-to-purchase catalyst.
StubHub’s new music app mediates event purchase pain points
Published: August 8, 2014
StubHub has launched a music-centric application that enables users to explore local events and have a more end-to-end music experience, taking fans through the process from discovery to ticket purchasing during a time when standard retail search and discovery experiences are falling behind customer expectations.
Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
The home advantage: Mobile’s use throughout the day grows
Published: July 15, 2014
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
Chipotle debuts text-to-win campaign as it eyes mobile strategy upgrade
Published: June 19, 2014
Chipotle Mexican Grill has launched its latest text-to-win mobile marketing campaign, and is working on updating its mobile strategy.
Mobile search clicks could drop 60pc from Google’s new warning label
Published: June 9, 2014
Google last week started placing a "searcher beware" warning label on mobile listings with an irrelevant redirect, a move that could see brands’ mobile clicks drop by as much as 60 percent.

Pay per call and mobile search are the future of mobile commerce
Published: April 18, 2014
By Eric J. Gerritsen

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

Product ads transform search marketing but mobile potential is unfulfilled
Published: April 17, 2014
While the growth in image-based product ads is transforming paid search marketing as Google gives them greater prominence in search rankings, the experience of several brands suggests significant untapped potential exists here for mobile marketers.
Mobile search spend to hit $17B by 2018: study
Published: April 2, 2014
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
Royal LePage app personalizes house-hunting with Draw-and-Search feature
Published: March 4, 2014
Royal LePage’s new mobile application simplifies house hunting by enabling users to easily zero in on a specific geographic area on a map by drawing the area of interest with their finger.

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