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Tag: mobile search

Total Results: 189

   Displaying: 1 - 10

Google smashes through Web barrier to stream apps in search results
Published: November 19, 2015
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Mobile search practices evolve in Mobilegeddon's aftermath: report
Published: October 29, 2015
Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.
Mobile Minutes: Mobile search; Apple removes apps; Hyper-contextual advertising; Four mobile winners
Published: October 12, 2015
Today in mobile marketing – Mobile search tops at Google; Apple removes some apps from online store over security concerns; The arms race is on to power hyper-contextual, holistic mobile advertising; Spin Cycle: 4 brands driving mobile marketing results.
Bud Light fortifies mobile search results with NFL videos
Published: September 10, 2015
Anheuser-Busch’s Bud Light brand is joining forces with Google’s search function to sponsor National Football League-related content ahead of the fall season in a bid to capture the attention of football fans via second-screen additive experiences on mobile.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Published: August 14, 2015
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
Google looks to conquer apps as search business matures
Published: July 17, 2015
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
BIA/Kelsey analyst: Mobile search investment offers strongest results
Published: June 19, 2015
NEW YORK – Marketers should focus on investing in mobile search, as this platform shows the most substantial results, according to an analyst from BIA/Kelsey at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
Mobile responsiveness factored into rankings for desktop searches: report
Published: June 11, 2015
New research conducted since Google’s mobile-friendly requirements went into effect in April shows that marketers without a big smartphone audience are being impacted, as even desktop rankings take a hit when a site is not responsive.
Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
Mobile performance advertising for financial services extends beyond search: report
Published: March 20, 2015
The potential for mobile performance advertising in the insurance and financial services sectors extends beyond search to include display, voice and directories, according to a new report from Marchex.
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