Tag: mobile search

Total Results: 157

Google lumping together desktop and mobile ads: Good or bad?

Published: March 19, 2013

By Ori Carmel

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

L’Oreal’s Redken boosts salon finder search traffic by 519pc year-over-year via mobile

Published: March 5, 2013

Since L’Oreal’s Redken launched its mobile site and incorporated Google mobile ads into its strategy, the percentage of total salon searches coming from smartphone devices leapt to 23 percent – a 519 percent increase year-over-year.

Tablet paid search spend eclipsed smartphones in Q4: report

Published: February 13, 2013

The continued adoption of tablets coupled with strong performance for paid search efforts on these devices is driving an increase in tablet search budgets, creating a fast-growing, multi-billion dollar market, according to a new report from Marin Software.

Google results suggest mobile, desktop CPCs are beginning to converge

Published: January 23, 2013

Google reported that cost-per-click rates actually increased in the fourth-quarter of 2012 compared with the third quarter. The numbers suggest that following a period of mobile weighing down Google’s financial results, the tide may be turning.

Mobile drives 23pc of paid search clicks: study

Published: January 23, 2013

Although mobile represents less than a fourth of paid search clicks, smartphone and tablet search clicks have grown 89 percent year-over-year, according to a new study from The Search Agency.

Is Facebook missing an opportunity in mobile search?

Published: January 17, 2013

Mobile search is ripe for innovation and Facebook could be the one to do it, given its large user base. However, by not making its new Graph Search service available on mobile at launch, this leaves the door open for someone else to take the lead as an agent for change.

Is Google vulnerable in mobile search?

Published: December 5, 2012

While Google dominates search, most agree that neither Google nor anyone else has yet to figure out the perfect formula for mobile search. This suggests there could be an opportunity for a newcomer to disrupt the landscape.

Hyperlocal ads are linchpin to holiday mobile search success

Published: November 30, 2012

Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic.

Google's mobile strategy shows weakness as net income, CPCs drop

Published: October 19, 2012

Google’s net income was down and CPCs took another drop in the third quarter, highlighting several weaknesses in the company’s mobile strategy.

Tablet users spend 30pc more time on sites than PC users: report

Published: September 28, 2012

Tablet users are proving to be more engaged and more valuable consumers for advertisers to reach compared with PC users, according to a new report from IgnitionOne.