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Tag: mobile search


Total Results: 181

   Displaying: 1 - 10

Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
Mobile performance advertising for financial services extends beyond search: report
Published: March 20, 2015
The potential for mobile performance advertising in the insurance and financial services sectors extends beyond search to include display, voice and directories, according to a new report from Marchex.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Urbanspoon adds top chef recommendations to bolster mobile restaurant search
Published: August 20, 2014
Restaurant and food discovery application Urbanspoon has integrated Chefs Feed, a dining guide powered by the recommendations of the world's top chefs, to fortify mobile’s role in restaurant searches as an influential path-to-purchase catalyst.
StubHub’s new music app mediates event purchase pain points
Published: August 8, 2014
StubHub has launched a music-centric application that enables users to explore local events and have a more end-to-end music experience, taking fans through the process from discovery to ticket purchasing during a time when standard retail search and discovery experiences are falling behind customer expectations.
Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
The home advantage: Mobile’s use throughout the day grows
Published: July 15, 2014
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
Chipotle debuts text-to-win campaign as it eyes mobile strategy upgrade
Published: June 19, 2014
Chipotle Mexican Grill has launched its latest text-to-win mobile marketing campaign, and is working on updating its mobile strategy.
Mobile search clicks could drop 60pc from Google’s new warning label
Published: June 9, 2014
Google last week started placing a "searcher beware" warning label on mobile listings with an irrelevant redirect, a move that could see brands’ mobile clicks drop by as much as 60 percent.

Pay per call and mobile search are the future of mobile commerce
Published: April 18, 2014
By Eric J. Gerritsen

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

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