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Tag: mobile search


Total Results: 194

   Displaying: 1 - 10

Are the days of cheap mobile search over?
Published: May 27, 2016
While Google’s recent AdWords update is receiving a warm welcome thanks to larger ad formats, fewer top paid placements means marketers will have to pay more to get noticed on mobile.
Shutterstock exec: Reverse image search on mobile increases international outreach
Published: May 26, 2016
NEW YORK – A Shutterstock executive at Mobile Moments NYC revealed how the newest feature within its iOS application, reverse image search, has resulted in a greater percentage of searches coming from non-English speakers, thanks to the tool’s strictly visual nature.
Is mobile search shifting towards greater brand control?
Published: May 5, 2016
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
Cheap mobile search traffic drags down spend on Google: report
Published: April 13, 2016
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
Why visual search’s next frontier could be chatbots, mobile concierges
Published: March 31, 2016
With a plethora of big-name retailers already incorporating mobile visual search capabilities into their applications, the technology is likely to evolve in several ways this year, including integrating with messaging chatbots and mobile concierge platforms.
Google smashes through Web barrier to stream apps in search results
Published: November 19, 2015
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Mobile search practices evolve in Mobilegeddon's aftermath: report
Published: October 29, 2015
Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.
Mobile Minutes: Mobile search; Apple removes apps; Hyper-contextual advertising; Four mobile winners
Published: October 12, 2015
Today in mobile marketing – Mobile search tops at Google; Apple removes some apps from online store over security concerns; The arms race is on to power hyper-contextual, holistic mobile advertising; Spin Cycle: 4 brands driving mobile marketing results.
Bud Light fortifies mobile search results with NFL videos
Published: September 10, 2015
Anheuser-Busch’s Bud Light brand is joining forces with Google’s search function to sponsor National Football League-related content ahead of the fall season in a bid to capture the attention of football fans via second-screen additive experiences on mobile.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Published: August 14, 2015
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
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