Tag: mobile shopping

Total Results: 19

App discoverability is not what it once was: panelists

Published: October 18, 2011

NEW YORK – Getting mobile applications discovered is not what it used to be, according to panelists at the Mobile Shopping Fall conference.

JCPenney taps mobile bar codes to influence back-to-school shopping

Published: July 25, 2011

Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.

Dell exec: Multichannel is key for mobile strategy

Published: April 28, 2011

SAN FRANCISCO - A Dell executive at Mobile Shopping Summit said that companies should not pick and choose whether they want applications, a mobile site or SMS in their mobile initiatives, but rather use all three to build a strong mobile presence.

Creating effective merchandising strategies for mobile

Published: April 20, 2011

By Ji Kim

Barclays Capital predicts that U.S. mobile commerce sales are expected to hit $5.3 billion in 2011, up 83 percent from a year ago. What does that mean for mobile merchandising?

Mobile most effective medium for initiating dialogue with consumers: Experian

Published: March 31, 2011

Businesses working to integrate mobile into their marketing mix have the ability to prompt immediate response and establish a two-way dialogue with consumers, according to a study by Experian.

Expect interesting use cases of mobile during holidays: Deloitte exec

Published: November 2, 2010

Mobile will influence holiday purchases this year, according to Deloitte’s 25th Annual Holiday Survey.

Murphy USA rolls out loyalty program in collaboration with Warner Bros. - Mobile Commerce Daily

Published: October 29, 2010

Murphy USA rolls out loyalty program in collaboration with Warner Bros.; AT&T, BilltoMobile roll out direct mobile billing for wireless customers.

1800Flowers mobile efforts are focused on sales and conversion

Published: October 28, 2010

NEW YORK - A 1800Flowers executive at the Mobile Shopping Summit said that the company is focused on enhancing its mobile strategy to drive more sales and get the conversion rate up.

HSN exec says video is linchpin for rich mobile experiences

Published: October 28, 2010

NEW YORK - An HSN executive at the Mobile Shopping Summit said that video is at the forefront of all that the company does within the mobile space.

Steve Madden posts half-million dollars in mcommerce sales in 6 months

Published: October 27, 2010

NEW YORK – A Steve Madden exec revealed at the Mobile Shopping Summit that more than 10.5 percent of his company's total Web traffic is coming from mobile, representing 250 percent growth over the past six months.