Tag: mobile site

Total Results: 67

Apparel retailer Urban Outfitters goes from SMS to mobile commerce

Published: June 29, 2009

Apparel and accessories retailer Urban Outfitters stepped up its engagement with mobile from running a text message program to now allowing consumers to shop and buy on mobile.

Mobile not one channel, but eight: MobileMix speaker

Published: April 23, 2009

SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"

CollegeRecruiter.com goes mobile with job searches

Published: April 20, 2009

CollegeRecruiter.com, one of the leading job boards for college students looking for internships and college graduates in market for entry-level positions, has gone mobile.

American Airlines debuts mobile feature for loyalty program members

Published: February 24, 2009

American Airlines is targeting mostly mobile customers with a new service that recognizes callers inquiring about upcoming journeys.

Is mobile advertising prepared for a marginalized media?

Published: February 9, 2009

The collapse of major newspaper chains and magazine brands will have a knock-on effect not just on Internet advertising, but also mobile. Do ad networks, both Internet and mobile, have a Plan B?

Budweiser is ad sponsor of new TampaBay.com mobile site

Published: January 28, 2009

The St. Petersburg Times, Florida's largest newspaper, and its TampaBay.com site have launched a mobile site to coincide with the Super Bowl in their hometown.

Mobile is not just text messaging

Published: December 4, 2008

By Lynn Heidenreich

When most companies think of mobile marketing, they think of text campaigns and they are probably correct since the essence of the mobile device is exchanging information. But is that it?

Calling for a two-site strategy

Published: October 21, 2008

By Marci Troutman and Steve Timpson

What a world we live in. The poet and philosopher George Santayana said, "Those who cannot remember the past are condemned to repeat it."

Ford expands mobile initiatives for existing campaign

Published: October 15, 2008

Mobile advertising network Quattro Wireless is delivering mobile banner ads and a new mobile Web site for Ford Motor Co.'s newest auto brands.

Keeping the mobile site competitive

Published: October 2, 2008

By Nisheeth Mohan

I recently talked about the changes that mobile devices have fomented in the way people access content online. Let's now look at ways to make sure that your site stays competitive.