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Tag: mobile spend

Total Results: 5

Mobileís 66pc revenue jump drives stellar year for Internet advertising: IAB
Published: April 22, 2016
With a 66 percent jump in mobile revenue in 2015, the segment outshone other areas of Internet advertising as marketers looked to reach consumers where they are spending time Ė on their phones, according to a new report from the Interactive Advertising Bureau.
Mobile to deliver on promise of time-sensitive promotions for holidays
Published: October 22, 2013
With better mobile applications, sites, social media integration and in-store experiences, the breakout mobile star this holiday season is exclusive, limited promotions that push consumers to use their smartphones and tablets as part of the shopping experience.
Mobile ad budgets in Britain grow more than 100pc: report
Published: October 11, 2012
Marketers in Britain significantly increased their spend on mobile advertising during the first half of 2012, with the overall spend up 132 percent for a total of 181.5 million British pounds, according to a new report from the Internet Advertising Bureau UK.
R/GA, Unilever, Starwood Hotels and mobile spend predictions - News briefs
Published: February 22, 2012
News briefs - R/GA named global digital agency of record for Unileverís deodorant business; Starwood Hotels delights guests with mobile.
Sprint measures mobile usage, spending trends
Published: December 17, 2008
One-third of respondents to a Sprint survey say they are using their mobile phones to shop this holiday season.
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