Tag: mobile strategy

Total Results: 7

5 tips to help luxury brands build a mobile strategy

Published: January 23, 2012

By Damian Bentley

The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.

Buffalo Wild Wings bolsters mobile strategy with ads, gift cards

Published: November 30, 2011

Fast-casual restaurant Buffalo Wild Wings is furthering its plunge into mobile by using mobile advertising and gift cards.

NASCAR: Mobile lowers hurdles to getting live sports content

Published: November 2, 2011

NASCAR is focusing on integrating mobile into its existing marketing initiatives rather than treating it as a separate channel, according to an executive at the auto racing association.

How to choose a winning mobile strategy

Published: July 29, 2011

By Olof Schybergson

Compared to other markets, mobile only truly became huge in the U.S. three or four years ago. But the U.S. does not have large numbers of people with deep mobile understanding.

Media sector experiencing paradigm shift from online to mobile: panel

Published: April 6, 2011

NEW YORK – With each passing day, more sophisticated devices and delivery forms enable better mobile content publishing and advertising. However, there is no one-size-fits-all strategy.

Don’t just wrap mobile strategy around iPhone platform

Published: December 17, 2009

By Bill Predmore

Without a plan for the coming months and years, marketers will find themselves investing in the wrong places, generating lower returns and ultimately failing to realize the potential of mobile.

AccuWeather outlines mobile strategy

Published: July 10, 2008

AccuWeather.com is one of the top 10 mobile Web content sites, indicating that weather continues to be one of the most popular forms of content across online and mobile.