Tag: mobile sweepstakes

Total Results: 21

Fox, NBC barred from text-to-win sweepstakes as part of settlement

Published: September 20, 2011

Fox, NBC and other media companies will be barred from offering certain types of text-to-win sweepstakes as part of the settlement for a class action lawsuit in California.

Mazda celebrates 40th year in North America with sweepstakes to build mobile database

Published: December 20, 2010

To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.

Sports Authority runs mobile social Black Friday campaign to drive foot traffic

Published: November 24, 2010

Sporting goods retail giant The Sports Authority is running a Black Friday promotion with location-based mobile social network Foursquare to drive traffic to its 460-plus bricks-and-mortar stores nationwide.

The CW promotes new show via iPad sweepstakes on mobile social network

Published: August 10, 2010

The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

Nissan exec dishes on iAd launch campaign

Published: August 6, 2010

A Nissan executive discussed his company’s ongoing iAd campaigns geared to drive awareness of its new automotive models among Apple’s desirable demographics.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

American Airlines launches sweepstakes to promote mobile initiatives

Published: November 13, 2009

American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.

Florida Diamond District adds 1,200 consumers to mobile database

Published: October 30, 2009

The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.