Tag: mobile vi

Total Results: 176

Reebok mobile video campaign claims 50 percent CTR

Published: November 6, 2009

Reebok issued a call-to-action asking consumers to view a mobile video and enter a sweepstakes by opting-in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

Altar Boyz musical runs video ad within NYC tourism app

Published: October 29, 2009

Off-Broadway musical "Altar Boyz" is running a promotional video within CityShow NYC, a GPS application for iPhone that is an audio/visual guide to New York City.

Continental Airlines mobile ads more effective than online

Published: October 28, 2009

Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

2ergo increases focus on carriers with new hire

Published: September 17, 2009

Mobile technology provider 2ergo is ramping up its offerings to focus more on wireless carriers and mobile virtual network operators as part of its growth strategy.

AT&T adds video, pay-per-call ads to Yellowpages.com iPhone app

Published: September 10, 2009

AT&T Interactive has launched an updated version of its Yellowpages.com iPhone app YPmobile that features video profiles and pay-per-call advertising.

How to make iPhone video delivery the core of your mobile marketing strategy

Published: September 8, 2009

By Martin Hayward

There’s no doubt the consumption of mobile video continues to skyrocket. Marketers cannot ignore the tremendous opportunity mobile video brings.

Mobile video consumption on the rise: Nielsen

Published: September 3, 2009

According to Nielsen’s Three Screen Report, the number of people watching mobile video increased 70 percent, from more than 9 million to more than 15 million in the last year.

ESPN exec: Mobile is glue for all we do

Published: August 28, 2009

BRISTOL, CT - ESPN digital media executives stressed that mobile is a key component of the sports network's overall multichannel portfolio and will only grow in importance going forward.

Discovery Channel debuts ad-supported mobile-video app

Published: August 18, 2009

The Discovery Channel has debuted an ad-supported application for Apple's iPhone, providing consumers wih new videos, daily news, quizzes, photos and TV schedules.

Mobile video viewers are a coveted demographic: Study

Published: July 30, 2009

Mobile video users are not only significantly more dependent on their mobile phones than other segments, but they also constitute an attractive demographic for advertisers.