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Tag: mobile video

Total Results: 241

   Displaying: 1 - 10

Toyota revs up content for AOL and NBCUniversal’s mobile-first partnership
Published: October 1, 2015
Toyota Motor is the first advertising partner opening its doors to branding initiatives and original Web series development as part of AOL On and NBCUniversal’s new partnership, which will further AOL’s digitization goals by rolling out premium content across a slew of mobile platforms.
Estée Lauder pokes fun at mobile phone addiction in Kendall Jenner-fronted film
Published: September 30, 2015
Beauty marketer Estée Lauder is showcasing the lasting effects of its new Double Wear Makeup To Go Liquid Compact with a campaign that paints the product as the life of the party.
NBC promotes Heroes Reborn with YouTube stars in 360 video
Published: September 24, 2015
NBC is leveraging 360 video technology and a popular YouTube star for the debut of Heroes Reborn in an attempt to harness the growing interest in mobile video and unique content to standout in the fall television premiere frenzy.
Personalized, cross-channel ads upshot of programming shift to mobile
Published: September 9, 2015
As Verizon and others lobby for a role in the growing mobile television programming space, the winners will be those that offer means of more personalized and cross-channel marketing for advertisers.
Best Buy, Taco Bell prove YouTube stars’ cachet among millennials
Published: August 6, 2015
Brands such as Best Buy and Taco Bell are tapping YouTube celebrities to appear in their social media and mobile video advertisements, finding lucrative marketing potential with younger consumers and the back-to-school season.
Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Can YouTube’s success survive coming deluge of mobile video content?
Published: July 22, 2015
Google recently claimed that YouTube has become bigger than any U.S. cable network, with mobile viewing sessions increasing 50 percent year-over-year, making the mobile video space difficult for other mobile streaming platforms but not impossible.
Majority of online video views will soon occur on mobile: report
Published: July 6, 2015
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
Is Verizon’s mobile-first TV a stopgap on road to self-serve content?
Published: June 25, 2015
Verizon’s announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
Tecate Light taps YouTube’s Playlist Cards for sequential storytelling
Published: June 24, 2015
Heineken’s Tecate Light beer brand is an early adopter of YouTube’s new Playlist Cards, enabling the brand to tell a story in episodes while giving viewers the ability to watch the series all at once or in installments.
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