Tag: mobile video

Total Results: 189

YouTube makes premium video play, opening up mobile advertising opportunities

Published: May 13, 2013

As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

Samsung, MLB, Celtra: News briefs

Published: April 8, 2013

News briefs - Strong smartphone sales help drive 53pc jump in Samsung’s profit; MLB teams up with Qualcomm to optimize mobile connectivity at ballparks; 47pc watch videos in mobile rich media ads: Celtra

YouTube must scale mobile business as digital video views take off

Published: March 22, 2013

While YouTube has done a good job so far of addressing its growing mobile user base, the revelation that the total number of active users recently reached one billion for the first time points to the need for the company to quickly scale up its mobile efforts or risk getting left behind in this fast moving segment.

CBS rolls out full-episode streaming app to drive viewership

Published: March 19, 2013

CBS has debuted a new iPhone and iPad application that streams episodes of its primetime, daytime and late-night programming.

Conair drives 800K mobile video views by offering app users digital rewards

Published: March 19, 2013

Hair styling appliance manufacturer Conair recently drove 800,000 completed mobile video views over seven weeks by offering users a way to earn digital rewards in exchange for engaging with the brand's content.

Mobile video goes social, opening up new opportunities for marketers

Published: February 14, 2013

With the recent launch of Vine and similar video recording features for Facebook’s iOS application, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?

Honda drives engagement for video campaign via mobile ads

Published: January 30, 2013

For a recent Honda viral video campaign, the ratio of views to share was higher on mobile than on desktop, pointing to the opportunity to drive engagement via smartphones and tablets.

Kraft’s Philadelphia flaunts products through mobile ads, video

Published: January 28, 2013

Kraft’s Philadelphia brand is running several different mobile advertising creatives and videos that feature meals consumers can make using the company’s products.

Dr Pepper taps mobile to anchor new campaign

Published: January 25, 2013

Dr Pepper is using mobile advertising and video to get the word out about its Always One of a Kind campaign, as well as bolster brand awareness.

Making the most of a mobile video pre-roll

Published: January 11, 2013

Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.