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Tag: mobile video

Total Results: 293

   Displaying: 1 - 10

Microsoft tries to mitigate pitfalls of user-generated content
Published: May 27, 2016
Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.
Optimizing video advertising in a mobile world
Published: May 26, 2016
By Bertrand Quesada

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

Darby Smart DIY site crafts deeper engagement with mobile video
Published: May 19, 2016
Do-it-yourself startup Darby Smart combines how-to videos and shoppable content in a Pinterest-like layout, with mobile and video key ways that consumers engage with the platform.
NBA scores mobile viewers with YouTube channel featuring fan-created content
Published: May 18, 2016
The National Basketball Association is leaning into the pervasiveness of YouTube and mobile video with a new channel that will feature fan-generated content for all-things basketball related, an attempt to appeal to millennials with an organic content experience.
Barilla cooks up passion for pasta via mobile videos with social influencer
Published: May 17, 2016
Pasta brand Barilla is targeting the millennial demographic by partnering with social influencer Hannah Hart, creator of My Drunk Kitchen, in a new YouTube series that features a playful take on interviewing and cooking.
Instagram’s video carousel ads a chance to spin creative stories
Published: May 16, 2016
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
Lexus IS makes debut for global audience through reveal video
Published: April 28, 2016
Toyota Corp.’s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.
How Macy's tapped mobile video freedom to create emotional bonds
Published: April 27, 2016
NEW YORK – A Macy’s executive at Forrester’s Marketing 2016 Forum explained how digital and mobile video allowed the department store chain to create a more in-depth storytelling piece that generated more than 33 million views.
Interactive video revs up while truly native experiences lag
Published: April 22, 2016
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
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