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Tag: mobile video


Total Results: 237

   Displaying: 1 - 10

Best Buy, Taco Bell prove YouTube stars’ cachet among millennials
Published: August 6, 2015
Brands such as Best Buy and Taco Bell are tapping YouTube celebrities to appear in their social media and mobile video advertisements, finding lucrative marketing potential with younger consumers and the back-to-school season.
Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Can YouTube’s success survive coming deluge of mobile video content?
Published: July 22, 2015
Google recently claimed that YouTube has become bigger than any U.S. cable network, with mobile viewing sessions increasing 50 percent year-over-year, making the mobile video space difficult for other mobile streaming platforms but not impossible.
Majority of online video views will soon occur on mobile: report
Published: July 6, 2015
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
Is Verizon’s mobile-first TV a stopgap on road to self-serve content?
Published: June 25, 2015
Verizon’s announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
Tecate Light taps YouTube’s Playlist Cards for sequential storytelling
Published: June 24, 2015
Heineken’s Tecate Light beer brand is an early adopter of YouTube’s new Playlist Cards, enabling the brand to tell a story in episodes while giving viewers the ability to watch the series all at once or in installments.
QSR chains find right marketing ingredients in mobile video
Published: June 22, 2015
As Hooters makes its debut on Snapchat, more quick-service restaurants are turning to mobile-optimized videos to serve snackable ads to millennials and boost sales.
Reinventing mobile video ads for millennials
Published: June 10, 2015
By Mihael Mikek

The time has come to reinvent display advertising.

How brands can get the most out of their video content for mobile
Published: June 1, 2015
By Ashley Eckel

In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.

We The Economy taps into mobile's potential for massive reach
Published: May 22, 2015
Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety.
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