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Tag: mobile video

Total Results: 299

   Displaying: 1 - 10

Sprite celebrates LeBron James with user-generated elaborate handshake videos
Published: June 21, 2016
Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his team's National Basketball Association Finals win through a millennial-centric call to action in which users share videos of their own handshakes inspired by the famous athlete.
Playtex Sport unwraps millennial-focused mobile campaign with influencer-curated prizes
Published: June 17, 2016
Playtex Sport is cottoning onto millennials’ affinity for mobile video by rolling out new YouTube clips featuring four female athletes and inviting consumers to interact with the campaign hashtag on social media for a chance to receive a prize pack curated by one of the influencers.
Bonnier Corp. automates short-form video to drive mobile monetization
Published: June 15, 2016
Bonnier Corp. is expanding its mobile video coverage and increasing ad inventory by automating the process of repackaging special interest rich media for easy consumption on smartphones.
OLG flips for mobile advertising with new vertical video campaign
Published: June 13, 2016
Ontario Lottery and Gaming is targeting younger demographics by shifting a new ad campaign into a vertical format to follow the evolution of user behavior and engage consumers on social media platforms in a way that aligns with how they normally view content.
NBA scores big on mobile with Twitter 360 video, Fit app
Published: June 6, 2016
The National Basketball Association is making a big play to include at-home fans in the team experience with the launch of the NBA Fit application and 360 video on Twitter.
Wendy’s closely integrates music with mobile to promote new menu item
Published: June 3, 2016
Wendy’s is capitalizing on the connection between music and mobile devices by enabling fans to stream a track from indie rock band American Authors on its Twitter and Facebook pages or by scanning a Shazam icon found on Wendy’s in-store signage and in movie theaters.
Microsoft tries to mitigate pitfalls of user-generated content
Published: May 27, 2016
Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.
Optimizing video advertising in a mobile world
Published: May 26, 2016
By Bertrand Quesada

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

Darby Smart DIY site crafts deeper engagement with mobile video
Published: May 19, 2016
Do-it-yourself startup Darby Smart combines how-to videos and shoppable content in a Pinterest-like layout, with mobile and video key ways that consumers engage with the platform.
NBA scores mobile viewers with YouTube channel featuring fan-created content
Published: May 18, 2016
The National Basketball Association is leaning into the pervasiveness of YouTube and mobile video with a new channel that will feature fan-generated content for all-things basketball related, an attempt to appeal to millennials with an organic content experience.
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