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Tag: mobile video


Total Results: 332

   Displaying: 1 - 10

Ford's clever blind spot ad explores potential of vertical mobile video
Published: December 7, 2016
Ford is using the unique aspects of mobile video with a new campaign that promotes its blind spot awareness technology with an interactive video ad designed specifically for mobile.
Publishers win election coverage with overwhelming consumer adoption to live stream
Published: November 11, 2016
Live stream is continuing to dramatically evolve the manner in which major news events are being reported, as seen during this past Election Day with Twitter and Buzzfeed garnering 6.8 million unique viewers on its results-coverage stream.
Will Facebook's ad revenue spike, innovative solutions be enough for marketers?
Published: November 8, 2016
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
3 Musketeers' use of slang and heartfelt messaging aims to attract teens
Published: November 1, 2016
Candy manufacturer Marsí 3 Musketeers brand is hoping to build a bridge for young teens who feel isolated with an empowerment campaign on mobile video that if executed correctly can see significant results.
Subway sandwiches Snapchat between in-store activations, charity for viral goals
Published: October 24, 2016
Sandwich chain Subway is leveraging Snapchat for an in-store special that it hopes will imbue some charitable sentiment with its customers.
LG kickstarts fitness enthusiasts' interest with mobile video tips
Published: August 30, 2016
LG Electronics is blending celebrity endorsements, fitness content and YouTube tutorials to show off its new upgraded washer in a four-part video series that demonstrates how consumers can use the product to quickly clean their active wear.
Petfinder's hope to go viral leans on donation promise
Published: August 30, 2016
Petfinder is focusing on the heart of its organization by celebrating an anniversary with a social media campaign that plays on Internet dating, prompting users to share photos with pets that owners met on its database.
Baxter of California joins facts and comedy with new video series
Published: August 25, 2016
Menís grooming brand Baxter of California is appealing to young consumers with an educational social video series that taps satire and famous comedians to answer menís questions on grooming with an accompanying informational digital hub.
Under Armour recruits runners with emotional mobile video, social sharing
Published: August 23, 2016
Under Armour is attempting to create an emotional bond with consumers through a heartfelt mobile video campaign that emphasizes the passion it takes to be a runner paired with a social media contest in which participants prove their love of running.
Purina blends human, canine athletics with mobile video series
Published: August 22, 2016
Pet food brand Purina Pro Plan is putting its own spin on Olympic content with a mobile video series that features canine athletes competing against a former Olympian in various physical stunts.
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