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Tag: mobile video


Total Results: 313

   Displaying: 1 - 10

Twitter's out-of-market sports streaming, highlights series competes with network TV
Published: July 26, 2016
Twitter is on track to become a significant competitor to major television networks with Major League Baseball and National Hockey League partnerships that bring weekly live-stream viewing for games to out-of-market fans and nightly sports highlights that tap trending data.
Star Trek brings mobile advertising to the future with real-time video
Published: July 26, 2016
Paramount Pictures generated a wide range of excitement for the premiere of its latest Star Trek installment with a new format of advertising, by producing on-site videos in little time for real-time ads on Google’s new platform.
ExxonMobil goes full throttle with mobile video, fueling NASCAR engagement
Published: July 26, 2016
ExxonMobil is investing further into its relationship with NASCAR to promote its Mobile 1 fuel with a unique mobile video campaign that continues its episodic comedy series and launches a live-stream of a virtual race.
Eres outlines humorous poolside bathing suit hacks in social film
Published: July 26, 2016
French swimwear label Eres is dishing out a dose of reality with help from model muse Caroline de Maigret.
Nature Valley feeds Facebook engagement via sentimental video
Published: July 22, 2016
General Mills’ Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.
Star Trek Beyond lands exclusive content on Atom ticketing app
Published: July 20, 2016
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets.
Journeys, Amazon sponsor APMA live feed to get close to fans
Published: July 19, 2016
Footwear retailer Journeys, Monster and Amazon have teamed up to sponsor the Alternative Press Music Awards and stream it on mobile devices to deliver a more personal viewing experience.
For mobile video success, start with concept, not length - report
Published: July 14, 2016
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
Spirits brands inject mobile video with new marketing flavor
Published: July 12, 2016
As mobile video proves its ability to capture a wide swath of millennial consumers’ fleeting attention, alcohol marketers including Stoli Vodka are cottoning onto this tactic by consistently rolling out video-centric campaigns with a memorable twist.
Nat Geo Wild leans into mobile video for new series targeting millennials
Published: July 8, 2016
National Geographic’s Nat Geo Wild network is airing its first online-exclusive series, a 16-part show launching on the brand's YouTube channel, to capture a growing audience of younger viewers who are more interested in snackable mobile content.
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