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Tag: mobile video


Total Results: 266

   Displaying: 1 - 10

Super Bowl advertisers must advance their mobile game with streaming
Published: January 29, 2016
The National Football League is furthering its content on streaming platforms, cognizant of the growing demand for standalone viewing services on mobile devices, meaning advertisers must adapt their Super Bowl strategies to include these platforms or risk being left behind.
E! packages mobile video for Instagram, teasing its upcoming episodes
Published: January 19, 2016
E! News has been improving its video strategy on Instagram with branded clips, but most recently it has been teasing upcoming news segments with highlights of what is to come.
Tough Mudder says every day is a training opportunity in new videos
Published: January 14, 2016
Endurance event Tough Mudder is looking to recruit newcomers through a social media campaign that taps firsthand experiences and the pull of mobile video.
Mars Chocolate, TruMoo pair instant-play video, purchase history for in-store impact
Published: January 13, 2016
In a sign of how mobile video advertising is getting more precise, brands such as Mars Chocolate North America and TruMoo are delivering instant-play video ads in popular applications based on offline shopping behavior and measuring the incremental in-store sales lift.
Verizon partners with mobile video giant Buzzfeed for Go90 promotion
Published: January 4, 2016
Verizon is tapping into Buzzfeed's wide reach with video on social media to promote its mobile video platform Go90, revealing how much of a big player the medium has become in the past year.
How marketers missed out on native video monetization in 2015
Published: December 31, 2015
While 2015 may have been a big year for the number of eyeballs on native video, especially with Facebook, marketers that leveraged short-form missed the mark by not accurately monetizing this year.

Twitter's patent for selfie drone creates opportunity for marketers
Published: December 23, 2015
Twitter is tapping into the interest around drones and mobile video with a patent on an unmanned aerial device that takes photos and video, potentially opening an opportunity for markets to further connect with fans.
Publishers’ subpar mobile video delivery frustrates viewers: report
Published: December 17, 2015
Publishers are not meeting consumers’ expectations for mobile video, with 93 percent of audiences saying they would watch more mobile video if there were fewer issues, according to a new report from Adaptive Medias.
Holy trinity of digital: Mobile video, data and artificial intelligence
Published: December 17, 2015
By Stephen Upstone

We live in a world of information-overload. On average, we see 362 advertising messages per day, but only 12 will make a significant impression.

Mobile video ad views on YouTube surpass desktop in 2015
Published: December 11, 2015
Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.
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