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Tag: mobile video

Total Results: 287

   Displaying: 1 - 10

Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
Lexus IS makes debut for global audience through reveal video
Published: April 28, 2016
Toyota Corp.’s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.
How Macy's tapped mobile video freedom to create emotional bonds
Published: April 27, 2016
NEW YORK – A Macy’s executive at Forrester’s Marketing 2016 Forum explained how digital and mobile video allowed the department store chain to create a more in-depth storytelling piece that generated more than 33 million views.
Interactive video revs up while truly native experiences lag
Published: April 22, 2016
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
Honda rents space on smartphones via downloadable lock screens
Published: April 21, 2016
Honda is bringing a more enduring spin to its latest social campaign, which seeks to combat texting and driving by enabling consumers to download branded lock screens as a reminder to keep their phones down while on the road.
Huffington Post makes bold move with virtual reality acquisition
Published: April 21, 2016
AOL’s Huffington Post has acquired virtual reality studio Ryot in a bid to make more compelling mobile content for the publication and brand partners, the latest sign of how the media industry is drastically changing.
Carrabba’s mobile video taps social media outcry for product promotion
Published: April 14, 2016
Bloomin’ Brands’ Carrabba’s Italian Grill is taking a page from Jimmy Kimmel Live's playbook by sharing a Facebook video in which the restaurant announces the return of several menu items and shares posts from fans who were disappointed when the selections were not available.
Ice Breakers attempts social media magic with individualized pushes, video
Published: April 13, 2016
The Hershey Company’s Ice Breakers gum brand is leveraging Twitter’s First View, sponsored Instagram content and a dedicated Tumblr page and pairing them with television spots to scale up the audience for a new brand push.

Jeep drives interactive mobile video views through optimized banner ads
Published: April 13, 2016
Jeep recently generated a 43-second average in-view time by combining an optimized banner ad with interactive mobile video in a choose-your-own story format, driving success by not intruding on the reading experience.
Programmatic's, native video's acceptance grows among marketers: Shazam exec
Published: April 12, 2016
NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.
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