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Tag: mobile video

Total Results: 252

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How to create effective mobile videos
Published: November 23, 2015
By Emily Adams

Pull out your phone or iPad or laptop. Since you are already reading this article online, open a new tab. Go to your favorite social site – I will pick Instagram.

Burger King taps mobile video for nostalgic Surge comeback
Published: November 17, 2015
Burger King is appealing to fans of all things '90s by pairing mobile video with the return of a popular beverage and pop-culture celebrity Pauly Shore.
QVC capitalizes on bevy of video content for in-app merchandising
Published: November 17, 2015
Home shopping network QVC is leveraging its video expertise to enhance mobile shopping, with the content now integrated on product pages in its application.
Facebook’s mobile strategy muscles in with 73pc Q3 ad revenue jump
Published: November 5, 2015
Facebook’s mobile ad revenue totaled $3.4 billion in the third quarter ended Sept. 30, 2015, up 73 percent year-over-year as initiatives such as video and carousel ads resonated with marketers.
Weather Channel app airs mobile-only show, taps 3D Touch
Published: November 2, 2015
The Weather Channel, known for its top-of-the-line mobile application, continues its streak as a front-runner with a new update that includes a mobile-only television show and the integration of 3D Touch.
Carly Rae Jepsen allows fans to control music video plot
Published: October 26, 2015
Singer Carly Rae Jepsen's latest music video features an interactive experience through a new mobile application, bringing fans closer to the action and heightening the impact in a category that has lacked mobile innovation of late.
Brands embrace Yahoo, NFL streaming event but misfire on mobile innovation
Published: October 23, 2015
Sponsors such as American Express, Dairy Queen and Toyota, along with the NFL, CBS and Yahoo, are partnering for a viewing experiment in which Yahoo is streaming one night of football globally across channels without network television competition or subscription fees, but it may be missing the mark in terms of innovation.
Bravo partners with Shazam in interactive promotion for new series
Published: October 20, 2015
Bravo is allowing Shazam users a sneak peak of its new docu-series after using the app during the show's trailer, pointing to the merging of television and mobile to ensure a promotional experience that resonates.
Cheetos scares Caviar users in trick-or-treat video series
Published: October 19, 2015
PepsiCo's Frito-Lay division is scaring up awareness for its Cheetos brand through a partnership with mobile delivery application Caviar and a social media video series that promotes its Halloween products by surprising unsuspecting delivery customers.
Dior places consumers front row with 360-degree runway show experience
Published: October 9, 2015
French couture house Christian Dior is letting consumers experience its spring/summer 2016 runway show as if they were there through its new DiorTV mobile application.
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