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Tag: mobile video

Total Results: 207

   Displaying: 1 - 10

How Unilever balances inspiration with practicality on mobile
Published: April 23, 2014
While inspirational content does best at capturing the attention and imagination of beauty consumers on mobile, Unilever knows that it cannot overlook the need for more practical how-to’s.
Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Move to native ads fuels full-length mobile video growth
Published: March 19, 2014
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
P&G, Coca-Cola eye bigger role as mobile video producers
Published: March 13, 2014
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.

Mobile video to come of age as significant branding strategy in 2014
Published: December 11, 2013
As mobile video views continue to grow rapidly and ad offerings get better almost every day, mobile video advertising is shaping up to be a significant part of brands’ mobile strategies next year.

Blinkx acquires Rhythm NewMedia to scale mobile video
Published: December 5, 2013
Looking to tap into the significant growth in mobile video viewing, Internet video platform Blinkx has acquired mobile video advertising firm Rhythm NewMedia for $65 million.

YouTube paid versus earned media: Which works better on mobile?
Published: November 21, 2013
Despite YouTube's work at monetizing its growing mobile traffic with new advertising units, earned media could be the bigger opportunity if brands can get it right.
65pc prefer watching full-length movies on mobile vs. shorter content
Published: October 29, 2013
When it comes to watching mobile video, 65 percent of consumers prefer to watch full-length movies or television shows over shorter content, according to a new report from Vuclip.
Google vs. Facebook: Who has the stronger mobile advertising strategy?
Published: October 26, 2013
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.

Corona peps up mobile banner ad with inline video
Published: October 25, 2013
With mobile users increasingly engaging with their devices to watch sports video, Corona recently launched a new football-themed campaign using a unique new ad unit that expands from a standard banner ad to play video inline.

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