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Tag: mobile video


Total Results: 213

   Displaying: 1 - 10

Applebee’s consistent, interactive video experience across screens drives sales lift
Published: July 24, 2014
A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort.
Opera Mediaworks buys AdColony as mobile video quickly heats up
Published: June 25, 2014
In the latest sign that a race is on among mobile advertising platforms to gain ground in mobile video, Opera Mediaworks has acquired AdColony for $75 million in cash plus potential earn-out payments of up to $275 million.
Mondelez bets on programmatic for screen-agnostic online video strategy
Published: June 18, 2014
With online video driving higher unduplicated reach and ROI for Mondelez, the marketer has made a big commitment to programmatic to improve the effectiveness of online video buys across screens.
Old Navy, L’Oreal drive mobile video relevancy with enhanced targeting
Published: June 10, 2014
Old Navy, L’Oreal Paris, Kraft Foods and Mondelez are leading the way when it comes to taking a more targeted approach to mobile video as the launch partners for a new solution that delivers pre-roll ads to specific audiences.
Mobile Minutes: Facebook, Tesco, Google Wallet, millennials
Published: May 7, 2014
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
First mobile video ads benchmarks a significant step for future growth
Published: April 25, 2014
In its first-ever benchmark report for mobile video ads, the Mobile Marketing Association found that while mobile video completion rates were flat across ad length, click-through rates dropped for ads longer than 30 seconds.
How Unilever balances inspiration with practicality on mobile
Published: April 23, 2014
While inspirational content does best at capturing the attention and imagination of beauty consumers on mobile, Unilever knows that it cannot overlook the need for more practical how-to’s.
Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Move to native ads fuels full-length mobile video growth
Published: March 19, 2014
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
P&G, Coca-Cola eye bigger role as mobile video producers
Published: March 13, 2014
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.

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