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Tag: mobile video


Total Results: 228

   Displaying: 1 - 10

We The Economy taps into mobile's potential for massive reach
Published: May 22, 2015
Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety.
Banana Boat showboats power of mobile video via digital postcard
Published: May 21, 2015
Energizer Personal Care’s Banana Boat sunscreen brand is gearing up for summer, its biggest sales season, with the Great Big Family Reunion sweepstakes and a companion mobile-optimized site that offers opportunities for entry as well as a customizable digital video that consumers can send to their family members via mobile, proving video’s growing popularity in marketing campaigns.
Cadreon exec: Finding the right data is key to programmatic mobile, video
Published: May 12, 2015
NEW YORK – An executive from digital marketing platform Cadreon North America at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained that data is the heart of advertising but not all data is key, making it important to weed out which information is most beneficial to advertisers.
Coca-Cola uncaps mobile to reach mothers via interactive video, free call
Published: May 8, 2015
In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video
Churchill Downs turns Kentucky Derby fans into commentators via mobile video
Published: April 29, 2015
The Kentucky Derby and the Churchill Downs racetrack are partnering with AOL.com to roll out a social media contest asking mobile users to display their commentating skills by uploading a video announcing final moments from previous Derby races to Vine, Twitter and Instagram, showing how marketers can take a unique angle with their mobile video campaigns.
Schick sharpens mobile-optimized interactive video to promote razors
Published: April 16, 2015
Schick USA is tapping a mobile-optimized video that asks male consumers to interact with an eccentric character and vote for their top three indisposable comforts to promote its Xtreme3 razors, suggesting that consumer packaged goods marketers would be well-served to offer interactive elements in their mobile video campaigns.
Second screen is where content creators will succeed or fail: Accenture
Published: April 14, 2015
Viewership of movies and other long-form video content on a television screen dropped 13 percent over the past year while mobile is increasingly the go-to choice for consuming entertainment content, presenting a host of challenges and opportunities for companies, according to a new report from Accenture.
Skintimate’s music video hits right notes for Pitch Perfect 2 tie-in
Published: April 8, 2015
Energizer Personal Care brands Schick and Skintimate get a leg up on mobile in a new integrated tie-in with Universal Pictures’ Pitch Perfect 2 that is focused on leg care routines and includes a music video, a mobile-optimized Web site and native ads on the Huffington Post mobile news feed.
Schick exec says social media influencers catapult mobile video effectiveness
Published: March 19, 2015
NEW YORK – A Schick executive at the 2015 Mobile Marketing Association Forum New York affirmed that tapping social media influencers on YouTube catapults the effectiveness and reach of mobile video advertising, provided that the influencers are allowed creativity to expand on the brand’s message.
Standardization, measurement are tallest hurdles for mobile video
Published: November 5, 2014
NEW YORK – Several marketers participating in a panel discussion at the Mobile Women to Watch 2015 Summit said while mobile video is one of the most important strategies for their companies, standardization and the ability to measure those efforts rank among the highest hurdles to surmount.
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