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Tag: mobile video


Total Results: 235

   Displaying: 1 - 10

Can YouTube’s success survive coming deluge of mobile video content?
Published: July 22, 2015
Google recently claimed that YouTube has become bigger than any U.S. cable network, with mobile viewing sessions increasing 50 percent year-over-year, making the mobile video space difficult for other mobile streaming platforms but not impossible.
Majority of online video views will soon occur on mobile: report
Published: July 6, 2015
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
Is Verizon’s mobile-first TV a stopgap on road to self-serve content?
Published: June 25, 2015
Verizon’s announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
Tecate Light taps YouTube’s Playlist Cards for sequential storytelling
Published: June 24, 2015
Heineken’s Tecate Light beer brand is an early adopter of YouTube’s new Playlist Cards, enabling the brand to tell a story in episodes while giving viewers the ability to watch the series all at once or in installments.
QSR chains find right marketing ingredients in mobile video
Published: June 22, 2015
As Hooters makes its debut on Snapchat, more quick-service restaurants are turning to mobile-optimized videos to serve snackable ads to millennials and boost sales.
Reinventing mobile video ads for millennials
Published: June 10, 2015
By Mihael Mikek

The time has come to reinvent display advertising.

How brands can get the most out of their video content for mobile
Published: June 1, 2015
By Ashley Eckel

In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.

We The Economy taps into mobile's potential for massive reach
Published: May 22, 2015
Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety.
Banana Boat showboats power of mobile video via digital postcard
Published: May 21, 2015
Energizer Personal Care’s Banana Boat sunscreen brand is gearing up for summer, its biggest sales season, with the Great Big Family Reunion sweepstakes and a companion mobile-optimized site that offers opportunities for entry as well as a customizable digital video that consumers can send to their family members via mobile, proving video’s growing popularity in marketing campaigns.
Cadreon exec: Finding the right data is key to programmatic mobile, video
Published: May 12, 2015
NEW YORK – An executive from digital marketing platform Cadreon North America at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained that data is the heart of advertising but not all data is key, making it important to weed out which information is most beneficial to advertisers.
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