Tag: mobile video advertising

Total Results: 11

Top mobile video initiatives of 2011

Published: December 22, 2011

Many brands realized the value behind presenting mobile users with branded experiences that rely on sight, sound and motion to convey a message.

Success of in-stream video ads points to mobile as brand builder

Published: December 6, 2011

In-stream video ads, which appear as a commercial break in full episodes or before video clips, outperformed online ads and were strong across a number of categories in the third quarter, according to new data from Rhythm NewMedia.

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

Mobile video ads outperform online significantly: study

Published: January 25, 2011

A study by Rhythm NewMedia confirms that mobile video advertising is performing significantly better than online.

Ad networks to suffer against premium content: mDialog exec

Published: November 15, 2010

Mobile video advertising is exploding with the introduction of tablets such as the iPad and the space will continue to grow as faster network speeds and better devices come to market.

Rhythm NewMedia bags $10M to fuel growth of mobile video advertising

Published: November 15, 2010

Rhythm NewMedia has completed its third-round of financing, totaling $10 million, to accelerate the growth of brand advertising through mobile video.

Audi mobile video ads garner 50,000 impressions

Published: October 29, 2010

Automaker Audi’s mobile video ads to promote its new A1 car model garnered more than 50,000 impressions in just a few days and received more than eight seconds of average viewing time per user.

Funimation unleashes rich media mobile ads to drive DVD sales

Published: September 15, 2010

Funimation Entertainment is running a rich media mobile ad campaign to promote the release of the anime series "Corpse Princess" on DVD.

Mobile video ads perform 100 times better than online video ads: iVdopia

Published: August 31, 2010

Jeffrey Hayzlett, former Kodak executive, “Celebrity Apprentice” alum and author, said that mobile lets consumers interact and experience the depth of a brand like no other medium can.

Fandango Iron Man 2 mobile video ads exceed 6 percent CTR

Published: June 1, 2010

The average click-through rate of Fandango’s commerce-enabled Iron Man 2 mobile video ads surpassed 6 percent—more than eight times as effective as the average PC Internet video ad.