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Tag: mobile

Total Results: 12961

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Heinz’ once-and-done approach to QR codes backfires
Published: June 19, 2015
Consumer packaged goods brand Heinz is recovering from some bad publicity over a QR code from an old campaign that now links to a porn site, underscoring how critical it is for marketers to provide ongoing support for mobile programs.
Nielsen analyst: Second-screen experiences a proven benefit for marketers
Published: June 19, 2015
NEW YORK – A Nielsen analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that results increasingly prove consumers’ growing demand for additive second-screen experiences.
Mobile Minutes: LinkedIn's new apps; Google's app updates; Apple's Watch band profits; Data usage in 2014
Published: June 19, 2015
Today in mobile marketing - LinkedIn is testing two new apps, plus a messaging overhaul; Google’s Nest unveils new camera, updates to app, alarm; Exclusive: Apple mines big profits from Watch band; Mobile users in US ate up 4.1 trillion megabytes of data in 2014.
Deloitte analyst insists mobile drives conversion rates, basket size - Mobile Commerce Daily
Published: June 19, 2015
Mobile Commerce Daily today - Deloitte analyst insists mobile drives conversion rates, basket size; PayPal tops privacy rankings despite payment cards’ dominance, says Javelin analyst.
6 fundamentals of successful mobile engagement
Published: June 19, 2015
By Dave Murashige

Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?

Red Robin unleashes technology’s fun side in mobile-enabled Terminator experience
Published: June 18, 2015
Red Robin Gourmet Burgers Inc. is inviting smartphone-wielding consumers to experience having lunch through the eyes of a Terminator as part of a new promotion around the upcoming release of the latest film in the sci-fi franchise.
Big Brother offers live streams on mobile to continue building ratings
Published: June 18, 2015
CBS’ long-running reality game show, Big Brother, is pulling out all the stops to drum up ratings for its latest season, focusing on mobile to give fans access to exclusive content and live feeds on CBS All Access.
Twitter’s next CEO must embrace data to regain advertisers
Published: June 18, 2015
Twitter’s next CEO must increase the microblogging site’s ability to provide advertisers with consumer data, not only to remain competitive in a crowded field but to win back advertisers turned off by the site’s mobile engagement challenges.
Better Homes and Gardens responds to consumer behavior with mobile redesign
Published: June 18, 2015
Meredith Corp. home and gardening magazine Better Homes and Gardens has redesigned its Web site with a mobile-first attitude after research showed a spike in mobile usage.
Thunderhead exec: Consumers growing frustrated with impersonal automated marketing
Published: June 18, 2015
NEW YORK – A Thunderhead executive at CXNYC 2015 cautioned marketers to listen to what their customers’ demands are, as social media enables a new layer of transparency to highlight complaints.
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