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Tag: mobile

Total Results: 11140

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Top 10 mobile advertising campaigns from the first half of 2014
Published: July 1, 2014
L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences.
GE emphasizes benefits of connected homes with app-linked LED bulb
Published: July 1, 2014
General Electric Co. is shining a light on mobile’s role in the brand’s vision of the connected home with a new LED bulb that links to a mobile application and enables consumers to remotely control their home lighting from anywhere by syncing with their smartphones.
Significant mobile video consumption rate underscores need for quality: report
Published: July 1, 2014
Video consumption has truly gone mobile, with 75 percent of consumers watching videos on their smartphones and 87 percent watching on tablets, as opposed to desktop or laptop usage, according to IDG Global Solutions’ most recent Global Mobile Survey.
Mobile Minutes: Twitter, World Cup, bitcoin, Tencent, Google India
Published: July 1, 2014
Today in mobile marketing - Twitter acquires AdTech's TapCommerce, rolls out app ads; World Cup breaks Super Bowl record on Twitter; Bitcoin to get more attention from U.S. Consumer Bureau;
Tencent to buy nearly 20pc stake in 58.com; Google's mobile project in India aims to solve the China problem.
Beacon deployments fail to leverage the technology’s full potential - Mobile Commerce Daily
Published: July 1, 2014
Mobile Commerce Daily today - Beacon deployments fail to leverage the technology’s full potential; 38pc use mobile frequently for remote check deposits: Bank of America.
Beacons, social commerce to play bigger role for 2014 holiday season
Published: June 30, 2014
Mobile’s role during the 2014 holiday shopping season will be bigger than ever, opening up both opportunities and challenges for marketers as they eye beacons, social commerce, image recognition and streamlined experiences to help support mobile-equipped shoppers.
GEICO redesigns app to speed up access to services
Published: June 30, 2014
GEICO, known for its low-cost automobile insurance, unveiled changes to its mobile application designed to make access to its services easier and more personal, including features previously available only on desktop.
Paige Denim Instagram contest inserts brand into consumers' vacation plans
Published: June 30, 2014
Apparel brand Paige Denim and online retailer Revolve Clothing teamed up for a vacation-inspired Instagram contest that gathers user-generated content and spreads awareness of the Paige Denim summer collection.
Mobile Minutes: app usage, Foursquare fees, Google Glass, Facebook
Published: June 30, 2014
Today in mobile marketing - Mobile app usage hits 51pc of all time spent on digital media; Foursquare to begin charging fees; Not so fast on the use of Google Glass in Britain; Facebook bid to shield data from the law fails, so far.
Kmart app gets points for rewards, but does not check out - Mobile Commerce Daily
Published: June 30, 2014
Mobile Commerce Daily today - Kmart app gets points for rewards, but does not check out; JCPenney scores on Twitter with finely targeted World Cup campaign.
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