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Tag: mobile


Total Results: 15491

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Chicken of the Sea uses social to spread seafood-health awareness
Published: January 11, 2017
Packaged seafood brand Chicken of the Sea is piggy backing on the New Year’s resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.
Mobile Minutes: Facebook lawsuit; Medicaid data; Suspended Twitter user; Fitbit acquisition
Published: January 11, 2017
Today in mobile marketing - Facebook challenges $2 billion lawsuit alleging oculus stole key technology; Medicaid’s data gets an Internet-era makeover; Twitter temporarily suspends woman after she reports anti-Semitic messages; Fitbit acquires smartwatch maker Vector Watch.
3 ways retailers can merge digital and physical store strategies
Published: January 11, 2017
By Peter McLachlan

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic "yes" to both of these questions, your organization is not thinking customer-first.

Geico adds virtual AI assistant, Kate, to mobile app
Published: January 10, 2017
Geico is interpreting the artificial intelligence trend in its own manner with a new virtual assistant mobile application that helps users make decisions and purchases through their mobile device.
Zulily taps consumers via social for next campaign star
Published: January 10, 2017
Online retailer Zulily is bringing its fans into its marketing efforts with a new campaign that puts the focus on the cutest babies submitted to be the face of the brand via social media.
Retailers need to reassess augmented reality, virtual reality
Published: January 10, 2017
By Evan Magliocca

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

E! News rolls out Snapchat and 360-degree Golden Globes coverage
Published: January 9, 2017
E! Network is bringing a bit of extra pizzazz to its coverage of this year’s Golden Globes with the addition of red carpet-focused episodes of its Snapchat show The Rundown as well as live 360-degree immersive video during the event.
From beacons to email: 3 retail marketing predictions
Published: January 9, 2017
By Douglas Baldasare

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

Pandora shows that putting the user experience first benefits advertisers
Published: January 6, 2017
Music streaming platform Pandora is rolling out the full version of its visual ad experience that caters to users, after beta testing brands such as Denny’s, Express and Google saw a 50 percent increase in time spent with the ads on mobile.
Mobile Minutes: Lyft rides triple; Invincible tech Giants; Advertisers and Netflix; Donald Trump stock tweets app
Published: January 6, 2017
Today in mobile marketing - Lyft rides tripled last year, but remains far behind Uber; Tech giants seem invincible. That worries lawmakers; Barry Diller: Advertisers, embrace Netflix world; This app sends alerts when Donald Trump tweets about stocks you own.
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