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Tag: mobile


Total Results: 12256

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20pc of Valentineís Day shoppers will make a purchase via mobile: report
Published: February 10, 2015
New research suggests brands should be ramping up advertising on mobile to drive impulse buys in advance of Valentine's Day, with approximately 20 percent of consumers shopping for a Valentineís Day gift planning to make a purchase via mobile and 89 percent of shoppers planning to buy last-minute gifts in the week leading up to the holiday.
Gansevoort Hotel leverages mobile concierge for express checkout, poolside ordering
Published: February 10, 2015
Gansevoort Hotel Group and Standard Hotels are among the brands cottoning on to the mobile concierge trend taking the hospitality industry by storm by integrating with service-on-demand application Alice to bring guests convenient features, including poolside ordering and express checkout.
Gapís Instagram mini-soap opera showcases video looping as tactic
Published: February 10, 2015
Gapís launching an Instagram soap opera that showcases its products in a dozen 15-second endlessly repeating video bites has made the clothing retailer a provocative early user of Instagramís new repeating video loops.
Mobile Minutes: Alibaba's mobile investment; Galaxy S6, Edge appear on Web; Hang w/ app versus Skype; AirAsiaGo app
Published: February 10, 2015
Today in mobile marketing - Alibaba bets $590 million on becoming smartphone player; Galaxy S6 and S6 Edge appear on Samsung website; 1 million people now using the Hang w/ app for broadcasting live video; AirAsiaGo mobile app is pretty nifty.
Eight out of 10 retailers to increase mobile budgets in 2015: report - Mobile Commerce Daily
Published: February 10, 2015
Mobile Commerce Daily today - Eight out of 10 retailers to increase mobile budgets in 2015: report; Fuel Rewards ramps up mobile to boost coalition loyalty program.
3 landscape-changing media trends to watch this year
Published: February 10, 2015
By Jim Porcarelli

The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.

Unilever beacon play serves up soup, engagement in online-offline blend
Published: February 9, 2015
A Unilever iBeacon program in Sweden that blended an outdoor sampling truck with a mobile coupon points to how consumer packaged goods companies are ramping up use of the technology to connect the online and offline worlds to drive sales as well as engagement.
Mobile sports video consumption growth bolsters case for personalization
Published: February 9, 2015
Surging consumption of mobile sports video by fans in all major age groups last year shows why marketers need to crank up their efforts to make campaigns more personal, suggests Nielsenís look at the just-completed year in sports media.
Cheezburger's mobile chat program with Kik sees 8pc CTR
Published: February 9, 2015
Online publisher Cheezburger is using a mobile chat solution to achieve conversations at scale with its 80,000 chatters and has seen 8 percent of them click through to the networkís Web site.
Nickelodeon underscores importance of kindergarten prep via texting program
Published: February 9, 2015
Nickelodeon is helping parents get their preschoolers ready for kindergarten by way of a text program that offers weekly educational activities and tips to challenge children, proving that SMS is still a viable option for reaching older demographics.
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