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Tag: mobile

Total Results: 11912

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Nivea, Coca-Cola leverage beacons to drive customer engagement in Brazil
Published: December 3, 2014
Brands such as Coca-Cola, Nivea and Dafiti are benefiting from Brazilís growing smartphone market by leveraging beacons to deliver personally targeted, relevant content to mobile-savvy consumers.
HGTV taps Viggle app to reward television viewers
Published: December 3, 2014
HGTV is teaming up with mobile application Viggle for a cross-marketing platform designed to augment brand awareness and offer prizes and rewards to loyal viewers of the cable television channel's shows that check-in to the Viggle app.
Mobile Minutes: Sprint deal; iPadís crucial holiday; GE and new media; Microsoft acquires Acompli
Published: December 3, 2014
Today in mobile marketing - Sprint deal: Half price for AT&T, Verizon defectors; 5 numbers that show why this holiday season is crucial for Apple's iPad; GE touts its new-media cred; Microsoft acquires email startup Acompli to give Outlook a mobile advantage.
Walmart sees 70pc of Thanksgiving traffic from mobile - Mobile Commerce Daily
Published: December 3, 2014
Mobile Commerce Daily today - Walmart sees 70pc of Thanksgiving traffic from mobile; Smartphones begin to rival tablets as commerce powerhouse.
A $30,000 smartphone with four wheels and a motor
Published: December 3, 2014
By Andy Maskin

If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.

Microsoft, Facebook turn to standalone apps to combat user frustration
Published: December 2, 2014
Brands such as Barnes & Noble, Microsoft, Facebook and Foursquare are creating a slew of standalone mobile applications targeting specific user groups with streamlined features to combat frustration with do-it-all apps.
Dark social's popularity reflects interest in real-time sharing: report
Published: December 2, 2014
United States consumers share twice as often on so-called dark social channels as they do on Facebook, Twitter or other well-tracked mobile sources, according to a study released by RadiumOne.
Karo Syrup, Fisher Nuts leverage QR codes for holiday cross-promotion
Published: December 2, 2014
Karo Syrup and Fisher Nuts are teaming up for the third consecutive year for a strategic marketing partnership with plans to leverage QR codes to raise brand awareness and entice holiday shoppers.
Rock band Kiss invites fans to sit in via app, smartphone camera
Published: December 2, 2014
Rock band Kiss is inviting fans to download a mobile application that leverages smartphone cameras to put them inside the group decked out in its signature face paint and science fiction style outfits.
Chat Mobility, iSelectMD tap mhealth to eliminate in-office visits
Published: December 2, 2014
Chat Mobility and iSelectMD are working together to provide consumers with real-time access to certified physicians and healthcare information that does not require them to make in-office visits.
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