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Tag: mobile


Total Results: 10743

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Tesco pivots iBeacon focus towards customer service. Will others follow? - Mobile Commerce Daily
Published: April 3, 2014
Mobile Commerce Daily today - Tesco pivots iBeacon focus towards customer service. Will others follow?; Yogen Fruz treats customers with new mobile payment option.
Mobile marketing’s evolution to mobility
Published: April 3, 2014
By Jay Henderson

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

Zatarain’s is first CPG brand to leverage beacons in-store
Published: April 2, 2014
McCormick & Co.’s Zatarain’s claims to be the first consumer packaged goods brand leveraging beacon technology to engage directly with shoppers while they are inside a retail location.

Comedy Central debuts first fully-programmed mobile app
Published: April 2, 2014
Viacom-owned Comedy Central is unveiling its first application that makes its programming mobile, with Corona and Unilever supporting the launch.
Mobile search spend to hit $17B by 2018: study
Published: April 2, 2014
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
Twitter Cards are a growing new opportunity for mobile marketers
Published: April 2, 2014
Cards for photos, application installs, products and other categories have been introduced by Twitter over the past year, giving marketers a way to more deeply engage mobile consumers with added information and interactivity.

Mobile Minutes: Red Sox, mobile wallet, FCC, long-form content
Published: April 2, 2014
Today in mobile marketing - Red Sox seek younger fans via mobile technology; Consumers are still seeing seams in the mobile wallet; More Wi-Fi is better: FCC expands use of 5GHz spectrum; Mobile video viewers spend majority time watching long-form content.
How the 5 biggest QSRs are leveraging mobile payments - Mobile Commerce Daily
Published: April 2, 2014
Mobile Commerce Daily today - How the 5 biggest QSRs are leveraging mobile payments; RetailMeNot expands beyond push strategy with sports complex partnership.
Beacons: Reimagining the in-store experience
Published: April 2, 2014
By Sep Seyedi

Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.

How Pepsi is elevating message delivery via augmented reality
Published: April 1, 2014
Pepsi recently took its use of augmented reality to the next level in a campaign that surprised – and even scared – consumers while revealing how tight integration between message and technology is key for success.
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