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Tag: mobile

Total Results: 13092

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There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance
Published: July 15, 2015
By John Tomich

As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channelís conversion rate by itself.

Levi's refreshed branding campaign leverages a trio of mobile tactics
Published: July 14, 2015
Levi's is adding three mobile strategies to its repertoire for a recent update to its Live in Leviís campaign, hoping to reach a wide range of consumers on their smartphones via geotargeting, image recognition and retargeting.
Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, Finish Line, UNICEF, Forbes, AccuWeather
Published: July 14, 2015
How are Mondelez International, Citi Consumer Banking, Pep Boys, Finish Line, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.
Tablet installed base escalates quickly even as sales stall out: Forrester Research
Published: July 14, 2015
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
Benefit swimmingly embraces Shark Week in Instagram scavenger hunt
Published: July 14, 2015
Beauty brand Benefit recently took Instagram users on a virtual underwater mobile scavenger hunt, playing on consumer interest in contests, games and Discoveryís Shark Week in an attempt to preserve its image as a genuine brand that enjoys having fun with its fans.
Omega highlights relatability with user-generated campaign and video
Published: July 14, 2015
Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.
Meredith Corp. addresses immediacy of mobile meal planning via Grocery Server
Published: July 14, 2015
With a significant number of mobile users on Meredith Corp.ís Allrecipes purchasing groceries within 24 hours, the publisher has acquired Grocery Server to deliver native placements focusing on brand and retail offers for relevant items that are available nearby.
Mobile Minutes: Samsungís 11K display; T-Mobileís big plan; Comcast's streaming service; Scents on SMS
Published: July 14, 2015
Today in mobile marketing - Samsung developing whopping 11K display for smartphones; T-Mobile hints at 'big, bold' plan this week; Comcast launching streaming video service; Scent received, with a tap of a smartphone.
American Eagle tries on mobile contest in fitting rooms - Mobile Commerce Daily
Published: July 14, 2015
Mobile Commerce Daily today - American Eagle tries on mobile contest in fitting rooms; MasterCardís Priceless Surprises drive Apple Pay payments at MLB game.
How to build a successful Apple Watch app
Published: July 14, 2015
By Christian Gaiser

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

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