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Tag: mobile

Total Results: 13656

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Project Gravitas bridges mobile, print with message-in-a-box program
Published: November 7, 2015
Women’s apparel retailer Project Gravitas is bridging print and mobile by sharing positive messages created on the Vivoom application inside boxes delivered to customers.
How cross-linking could propel Facebook’s Notify to the top
Published: November 6, 2015
Reports that Facebook will launch a standalone news application called Notify next week is the latest in a long line of attempts by key players to get the scoop on mobile news.
Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe
Published: November 6, 2015
The mobile advertising strategy for Coca-Cola’s smartwater brand is looking up as it leverages the Huffington Post news feed to encourage viewers to swipe from the top down on their screens and find inspiration in the clouds.
Honest Beauty taps into video, social with app for first campaign
Published: November 6, 2015
Honest Beauty has launched its first brand campaign with a call-to-action push on social media, a new application, mobile video and user-generated images to gain the attention of millennial women.
Office Depot mobilizes cats’ popularity with Elf Yourself app update
Published: November 6, 2015
Office Depot is capitalizing on the Internet popularity of felines by including a new cat theme in its 2015 Elf Yourself mobile application, which enables users to upload headshots of themselves onto cartoon figurines for a shareable holiday greeting.
Mobile Minutes: Cost of mobile convenience; Reddit borrows from Netflix; YouTube’s VR plan; Bitcoin frenzy redux
Published: November 6, 2015
Today in mobile marketing – The high price of delivery app convenience; Say hi to Reddit, the budding Netflix wannabe; YouTube’s grand plan to make VR accessible to everybody; Bitcoin frenzy back as epic bust fades.
Walgreens prescribes better loyalty as Apple Pay’s premiere rewards partner - Mobile Commerce Daily
Published: November 6, 2015
Mobile Commerce Daily today - Walgreens prescribes better loyalty as Apple Pay’s premiere rewards partner; Expedia’s HomeAway acquisition takes booking competitiveness up a notch.
Legal tips on cross-device tracking
Published: November 6, 2015
By Ronald R. Camhi

Without cross-device tracking, marketers face a number of challenges in their marketing strategies.

Mondelez tries to overcome advertising aversion with engagement ads on Hulu
Published: November 5, 2015
Mondelez is leaning into consumers’ objections to traditional advertising by leveraging Fox’s new engagement ads on Hulu on mobile devices as well as desktop.
Facebook’s mobile strategy muscles in with 73pc Q3 ad revenue jump
Published: November 5, 2015
Facebook’s mobile ad revenue totaled $3.4 billion in the third quarter ended Sept. 30, 2015, up 73 percent year-over-year as initiatives such as video and carousel ads resonated with marketers.
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