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Tag: mobile

Total Results: 11300

   Displaying: 91 - 100

Kmart’s hip-hop back-to-school videos center on street style
Published: August 5, 2014
Retailer Kmart is promoting its back-to-school apparel and accessories collection with a YouTube video featuring a rap song performed by cafeteria staff that entices students eating lunch to join in and be excited for school.
Walmart.com’s latest overhaul drives more personalized omnichannel experiences - Mobile Commerce Daily
Published: August 5, 2014
Mobile Commerce Daily today - Walmart.com’s latest overhaul drives more personalized omnichannel experiences; TD Bank optimizes account openings on mobile for added convenience.
Finding the balance point in mobile advertising
Published: August 5, 2014
By Sigal Bareket

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

Malibu Rum drives engagement with multifaceted mobile video campaign
Published: August 4, 2014
Malibu Rum is driving further consumer engagement with its “Best Summer Ever” campaign in a program that leverages video with multiple mobile messages.
New York Times turns focus to targeted advertising on social for app users
Published: August 4, 2014
Daily newspaper the New York Times is implementing targeted advertising using social channels to take mobile application users back for more via a collaboration with data collector Gallop Labs in an effort to further engage with users.
Under Armour promotes women athletes with fitness-tracking app
Published: August 4, 2014
Sports clothing and accessories brand Under Armour has launched an all encompassing campaign, "I Will What I Want," promoting women’s inner and outer strength with a multichannel digital video and fitness-tracking mobile application.
Mobile Minutes: T-Mobile, Target, Twitter, smart shoes
Published: August 4, 2014
Today in mobile marketing - Surprise bidder enters battle for T-Mobile US; Target taps outsider as CEO for needed shakeup; Twitter: Government requests for user data increased; Smart shoes will soon tell you where to go.
Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons - Mobile Commerce Daily
Published: August 4, 2014
Mobile Commerce Daily today - Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons; Macy’s puts mobile video in back-to-school campaign.
How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

Mobile Commons exec: Texting drives millennials to action
Published: August 1, 2014
A Mobile Commons executive at a Mobile Marketer webinar said texting campaigns are far more effective than other channels in driving young consumers to take action.
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