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Tag: mobile

Total Results: 14837

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3 scenarios to consider for mobile app testing
Published: July 12, 2016
By Doug Cohen

A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.

Vitaminwater uncaps Olympics excitement for athletic-themed social media contest
Published: July 11, 2016
The Coca-Cola Company’s vitaminwater brand is capitalizing on the anticipation surrounding the upcoming Rio Olympics by encouraging consumers to upload a photo or video of themselves trying something new onto social media for a chance to win a trip to Brazil.
Snapchat filters check in at independent hotels, highlighting their pervasiveness
Published: July 11, 2016
Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests and builds brand sentiment.
Mobile marketing in review: Q2’s leading-edge strategies
Published: July 11, 2016
How did savvy mobile marketers break through and grab attention during the second quarter? Watch this video for the full analysis.
Mobile Minutes: Alexa for Prime; Snapchat sued; Messenger tests encryption; Google buys Anvato
Published: July 11, 2016
Today in mobile marketing – Ask Amazon's Alexa for Prime Deals and get $10 off your first order; Snapchat sued for being too sexy for minors; Facebook testing end-to-end encryption on Messenger; Google buys startup to stuff more video into its cloud.
Top 10 mobile loyalty activations of Q2 - Mobile Commerce Daily
Published: July 11, 2016
Mobile Commerce Daily today - Top 10 mobile loyalty activations of Q2; Amazon taps Line to drive member signups prior to Prime Day.
How machine-to-machine technology works for retailers
Published: July 11, 2016
By Aziz Memon

Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not.

Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
L'Oreal's emojis insert brand into large social conversation about beauty
Published: July 8, 2016
L’Oreal is jumping into the social conversation among beauty fans by giving them an emoji keyboard that seamlessly incorporates the marketer's brands into messages and driving awareness of the new icons with a contest.
Nat Geo Wild leans into mobile video for new series targeting millennials
Published: July 8, 2016
National Geographic’s Nat Geo Wild network is airing its first online-exclusive series, a 16-part show launching on the brand's YouTube channel, to capture a growing audience of younger viewers who are more interested in snackable mobile content.
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