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Tag: mobile

Total Results: 13232

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Tips for building a luxury brand on Instagram
Published: August 12, 2015
By Gideon Kimbrell

Too many high-end brands shy away from Instagram out of fear that they cannot control their image.

Looming mobile ad-blocking crisis favors native ad growth
Published: August 11, 2015
With the use of ad-blocking software spreading to mobile and likely to gain steam as it becomes more widely available, marketers should start paying closer attention to sponsored content and native ads on mobile.
Clorox cultivates Google as mobile micro-moments impact purchasing
Published: August 11, 2015
Clorox is funneling more of its marketing budget toward Google to add shine to its strategy on mobile, where more than 50 percent of the brand’s media currently is, and respond to consumers in a faster, more personalized way.
Redbox’s push notifications account for 20pc of opt-ins
Published: August 11, 2015
Movie rental service Redbox has introduced a multitude of notifications through its mobile application to better engage users, with push notifications accounting for 20 percent of its Text Club opt-ins during the first quarter of 2015.
Tidal attracts Prince fans with exclusive rights to new album
Published: August 11, 2015
Musical artist Prince is releasing a new album exclusively on the streaming platform Tidal, helping to raise its profile as musicians become increasingly disgruntled with streaming services.
DVF challenges consumers with mission in new Instagram contest
Published: August 11, 2015
U.S. fashion label Diane von Furstenberg is inviting consumers to join its team of secret agents with a new social contest as part of the brand’s fall campaign.
Mobile Minutes: Skin sensors; Twitter and NFL; Apple embraces mcommerce; Facebook vs. YouTube
Published: August 11, 2015
Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online 'store’ for 'buy’ buttons; Facebook isn’t a real threat to YouTube … yet.
Sephora muscles into subscription services with help from mobile offers - Mobile Commerce Daily
Published: August 11, 2015
Mobile Commerce Daily today - Sephora muscles into subscription services with help from mobile offers; American Express swipes in Apple Pay for corporate card holders.
Why Bluetooth could be the game-changer in mobile payments
Published: August 11, 2015
By Abrar Siddiqui

The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.

Ads for apps flood TV but ROI remains unproven
Published: August 10, 2015
There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.
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