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Tag: mobile

Total Results: 15332

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Heineken's unique product design is revealed with top influencers
Published: October 31, 2016
Heineken has sought out the most influential men on social media to show off a suitcase it has developed with lifestyle brand Tumi in a realistic fashion.
Zippo opts for a more useful sponsorship experience at Voodoo
Published: October 31, 2016
Zippo helped attendants of the Voodoo Music + Arts Experience in New Orleans navigate the city in style this weekend thanks to a partnership with Uber, straying away from out-dated promotional pushes.
Mobile Minutes: Mobile Web; Facebook ballots; the Apple touch; Amaazon's shortcomings
Published: October 31, 2016
Today in mobile marketing – Seventy-five percent of internet use in 2017 will be mobile: report; What's on your ballot? Facebook will show you; Jony Ive talks about putting the Apple "touch" on the MacBook Pro; Amazon comes up short on profits, focusing on warehouses and movies.
Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer
Published: October 31, 2016
The event boasts 186 speakers for 68 sessions under the overarching theme of “Shift, experience, reimagine.”
Experience key as mobile moves to center of planning and strategy
Published: October 31, 2016
By Kyle Christensen

While customer experience is hardly a new concept in the marketing world, recent mobile developments underscore the extent to which experience matters more than technology.

Mobile search proves to be biggest influencer for Google growth
Published: October 28, 2016
Google’s ventures into innovative advertising streams are showing positive results, with an ad revenue increase of 18 percent, derived mostly from mobile search.
Delta Airlines eliminates lost luggage with first-of-its-kind mobile feature
Published: October 28, 2016
Delta Airlines is adding a convenient new feature to its mobile app that aims to make the air travel process a bit less frustrating through mobile with a bag-tracking feature.
Mobile Minutes: Twitter Firehose; FCC's new rules; Vine closes; Uber's future plans
Published: October 28, 2016
Today in mobile marketing – Twitter’s ‘Firehose’ of tweets is incredibly valuable—and just as dangerous; FCC adopt new broadband customer privacy rules; Twitter's video-sharing mobile app Vine to close; Uber unveils ambitious vision for network of on-demand flying cars.
3 reasons your mobile campaign should pull, not push
Published: October 28, 2016
By Andrew J. Chapin

These days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy.

Mobile is central for 83pc of consumers' shopping habits: report
Published: October 27, 2016
As the holiday season approaches, it is time for retailers to begin thinking about how to bring mobile into the end-of-the-year shopping period, especially now that a new survey has shown 83 percent of consumers consider mobile central to their shopping habits.
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