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Tag: mobile


Total Results: 14406

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Social media ads deliver relevancy while in-app ads fall short
Published: April 15, 2016
NEW YORK – Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers on the right platform.
Since data can be too good to be true, verification is key: MRC exec
Published: April 15, 2016
NEW YORK – An executive from the Media Rating Council at the MMA Mobile Automation and Programmatic Leadership Forum emphasized how important it is for researchers to value verification and transparency, especially when it comes to location data.
Mobile Minutes: Text message startups; Facebook raids Google; Gilt founder’s new gig; GoPro courts developers
Published: April 15, 2016
Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories.
Mcommerce sales on iPhone catch up to iPad for first time: report - Mobile Commerce Daily
Published: April 15, 2016
Mobile Commerce Daily today - Mcommerce sales on iPhone catch up to iPad for first time: report; American Express exec: Data and automation are mobile programmatic’s must-haves.
Why mobile-originated data matters
Published: April 15, 2016
By Tom Desaulniers

What can mobile-originated data do for brands that cookie-based data cannot?

Rimmel announces brand ambassador via spontaneous, fun Snapchat strategy
Published: April 14, 2016
Coty’s beauty brand Rimmel is holding its first-ever global Snapchat press conference on April 15, giving fans an opportunity to interact with new brand ambassador Cara Delevingne by posing questions that will be answered live by the model.
Carrabba’s mobile video taps social media outcry for product promotion
Published: April 14, 2016
Bloomin’ Brands’ Carrabba’s Italian Grill is taking a page from Jimmy Kimmel Live's playbook by sharing a Facebook video in which the restaurant announces the return of several menu items and shares posts from fans who were disappointed when the selections were not available.
Jimmy Kimmel Live finesses live social content with geofencing, IBM Watson
Published: April 14, 2016
ABC’s Jimmy Kimmel Live drove an 81 percent return on engagement during a week of special performances in Brooklyn by geofencing the venue so it could capture and display social content shared by audience members without the need of hashtags.
Mobile Minutes: Snapchat beats Instagram; Virtual reality slows; A slimmer Kindle; Shoppers and apps
Published: April 14, 2016
Today in mobile marketing – Snapchat now beats Instagram among teen users; Research firm lowers projections for virtual reality sales; Amazon launches new slimmer Kindle e-reader; Shoppers flock to apps, shaking up retail.
Dunkin’ Donuts elevates QSR competition with updated app, loyalty promotion - Mobile Commerce Daily
Published: April 14, 2016
Mobile Commerce Daily today - Dunkin’ Donuts elevates QSR competition with updated app, loyalty promotion; Starwood Hotels transforms social influencers into travel agents.
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