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Tag: mobile

Total Results: 10732

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Weather applications explore more tightly integrated user experiences
Published: April 1, 2014
Early leaders in mobile marketing, AccuWeather and The Weather Channel are exploring new mobile user experiences to more deeply integrate their strategies.
What to expect at IAB Mobile Marketplace
Published: April 1, 2014
Brands, marketers and agencies will meet in New York to discuss the challenges and opportunities that mobile presents at the Interactive Advertising Bureau’s Mobile Marketplace on April 7.
Mobile Minutes: Snapchat, mobile dating, Apple, Twitter
Published: April 1, 2014
Today in mobile marketing - Snapchat grows up: How college officials are using the app; Online and mobile dating face privacy, safety concerns; Apple sued Samsung, but Google, too, is a foe; Twitter is killing itself in order to grow and please Wall Street.
H&M misses out on immersive mobile video opportunity with spring campaign
 - Mobile Commerce Daily
Published: April 1, 2014
Mobile Commerce Daily today - H&M misses out on immersive mobile video opportunity with spring campaign; Panera customizes take-out ordering experience via mobile.
Mobile underscores need for personalization in programmatic
Published: March 31, 2014
As more marketing spend and ad tech technology moves towards programmatic, the growth in mobile is significant, but ad buying still requires a human media buying component to deliver personalized, relevant ads.
How Chevrolet stays ahead of the game in mobile search: study
Published: March 31, 2014
Chevrolet is one of only a handful of automakers that is splitting up its mobile and desktop search initiatives distinctly to gain a competitive edge, according to a new study from Adgooroo.
Agency profile: SapientNitro’s passion is marrying Big Data, mobile mindset
Published: March 31, 2014
Nearly 14 years ago, SapientNitro by happenstance glided into the mobile field by helping its wireless clients develop first programs.
Tod's targets loyalists with logo driven mobile ad
Published: March 31, 2014
Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.

Mobile Minutes: Smartphones, Facebook drones, BlackBerry, Telus
Published: March 31, 2014
Today in mobile marketing - Smartphones, the disappointing miracle; Facebook eyes using drones to deliver Internet; BlackBerry goes green thanks to smaller than anticipated loss; Telus’s decision to shut Public Mobile angers consumers.
McDonald’s widens support of mPOS to drive delivery sales - Mobile Commerce Daily
Published: March 31, 2014
Mobile Commerce Daily today - McDonald’s widens support of mPOS to drive delivery sales; PayPal international expansion of in-store mobile payments comes to Toronto.
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