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Tag: mobile

Total Results: 12069

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Hardware makers love wearables, but consumers are perplexed
Published: January 6, 2015
Wearables’ ability to link with services from healthcare to business is a big trend at the International Consumer Electronics Show this year, even as new research suggests consumers struggle to use high-tech devices, raising questions for marketers.
How to gamify shopping via Polyvore for social commerce advantage
Published: January 6, 2015
As social commerce gains momentum, newer platform Polyvore is emerging as a force due to its interactivity and gamification qualities.
Keek social video app offers exclusive content for Learn to Ride snowboarding series
Published: January 6, 2015
Learn to Ride is partnering with social video network application Keek to offer snowboard fans exclusive content from the series, which provides media and celebrities a chance to learn to ride from professional snowboarders.
Mobile Minutes: GM's connected car; Intel's facial recognition app; Ebola survivors' app; Little Leagues go digital
Published: January 6, 2015
Today in mobile marketing - General Motors unveils new connected car features; Intel unveils app that opens sites with user's face; Ebola survivors in West Africa to share stories via mobile app, to help fight stigma; Little Leagues go high-tech as busy parents turn to apps.
Amazon’s challenge to PayPal in mobile-enabled online payments gains steam - Mobile Commerce Daily
Published: January 6, 2015
Mobile Commerce Daily today - Amazon’s challenge to PayPal in mobile-enabled online payments gains steam; Mobile ticketing will include more devices in year ahead: report.
IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile
Published: January 5, 2015
An increasingly thorny issue facing mobile platforms and marketers is how to manage the escalating expectations of consumers who see their smartphones as capable of meeting a growing array of needs.
Hyundai’s smartwatch app points to growth of wearables in autos
Published: January 5, 2015
Hyundai will demonstrate its Blue Link smartwatch application with voice recognition at the 2015 International Consumer Electronics Show, becoming the latest automaker to leverage a wearable for features such as remote starting, locking and unlocking doors and remote car-finding.
Virgin Atlantic entices travelers with augmented reality application
Published: January 5, 2015
Virgin Atlantic is enticing travelers and training crew members with a new augmented reality application that offers a real-life tour of its new 787 Dreamliner’s cabin and a sneak peek at the traveling experience.
Mobile Minutes: Snapchat raises $486 million; Sony uses BlackBerrys; Tizen and smart TVs; Carmakers learn from tablets
Published: January 5, 2015
Today in mobile marketing - Messaging app Snapchat raises $486 million; Old BlackBerrys came to the rescue after Sony’s systems were hacked; Samsung Electronics says new smart TVs in 2015 to run Tizen platform; Carmakers take a hint from tablets.
Coca-Cola is 2014 Mobile Marketer of the Year
Published: January 5, 2015
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2014 honorees.
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