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Tag: mobile

Total Results: 12616

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StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video
Published: April 15, 2015
NEW YORK - Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.
Grammys exec: Consumer-driven content is key in social media marketing
Published: April 15, 2015
NEW YORK – An executive with The Recording Academy, the organization behind the Grammy Awards, stressed the importance of creating shareable marketing content for mobile and the significance of quality over quantity during a session at Forrester's Forum for Marketing Leaders.
Mobile Minutes: Periscope and privacy; Facebook's video apps; Mobile app for airport rides; App sharing economy
Published: April 15, 2015
Today in mobile marketing - Twitter’s Periscope responds to ‘Game of Thrones’ piracy reports; Facebook makes messaging quirky with video apps, plays to young users; Wingz raises $2M to book airport rides for people who plan ahead; Sharing economy poised to explode, PwC survey declares.
Retailers embrace omnichannel selling but profits are elusive - Mobile Commerce Daily
Published: April 15, 2015
Mobile Commerce Daily today - Retailers embrace omnichannel selling but profits are elusive; Starbucks heats up social relationship marketing.
How retailers can adopt a mobile-first strategy
Published: April 15, 2015
By Avery Amaya

According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.

Second screen is where content creators will succeed or fail: Accenture
Published: April 14, 2015
Viewership of movies and other long-form video content on a television screen dropped 13 percent over the past year while mobile is increasingly the go-to choice for consuming entertainment content, presenting a host of challenges and opportunities for companies, according to a new report from Accenture.
WebMD, HealthTap apps leverage Apple Watch notifications for mobile patients
Published: April 14, 2015
WebMD and HealthTap’s Apple Watch applications aim to leverage the fast-selling wearable’s notification functionality to guide on-the-go users to improve health and wellness, pointing to mobile’s potential to make personal management of medication and healthy lifestyle habits more efficient.
Game of Thrones fuels battle of the brands on social media
Published: April 14, 2015
The season premiere of HBO medieval fantasy Game of Thrones incited a flurry of social media posts with brands such as Vogue, State Farm and Mixxtail jumping on board and taking full advantage to appeal to fans of the show.
Coachella makes mobile headline act of 2015 festival marketing
Published: April 14, 2015
Music and art festival Coachella leveraged numerous mobile possibilities for the opening weekend of this year’s event, including using social media to report live on location, streaming live shows on YouTube and creating an all-around integrated experience.
Lancome, Sephora get search treatment in FaceCake’s augmented reality app
Published: April 14, 2015
Lancome, Sephora Collection and Make Up For Ever are among the cosmetics brands featured in FaceCake Marketing Technologies’ new cosmetic color search mobile application, ShadeScout, suggesting that top makeup marketers can integrate with search-related apps to reach more consumers.
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