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Tag: mobile


Total Results: 1078

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Measurability to drive mobile marketing: CTIA panelists
Published: September 11, 2008
SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.
Brands, ad agencies want simplicity in mobile advertising: CTIA panelists
Published: September 11, 2008
SAN FRANCISCO - As mobile saturation approaches 80 percent in the U.S., there is little argument that it provides opportunities for brands to interact with various consumer demographics.
Yahoo lets developers build standalone mobile widgets
Published: September 11, 2008
SAN FRANCISCO – Yahoo has expanded the capabilities of its mobile development platform Blueprint to drive the development of widgets and mobile Web sites.
Aggressive mobile advertising may jeopardize subscriber base: AT&T exec
Published: September 11, 2008
SAN FRANCISCO – Carriers value the steady stream of subscriber revenue over all else and are treading carefully when deploying advertising.
How will Google's Chrome browser, Android affect mobile marketing?
Published: September 10, 2008
With the impending release of Android handsets, Google has announced two key components of its Android mobile platform: the Chrome browser and the Android Market content distribution system.
MySpace Mobile, BlackBerry make mobile case at CTIA
Published: September 10, 2008
SAN FRANCISCO – Traffic was light at Mobile Entertainment Live, one of the four pre-conference seminars organized by CTIA: The Wireless Association.
Mobile search specialist Medio Systems partners with AdMob
Published: September 10, 2008
SAN FRANCISCO – Mobile search specialist Medio Systems Inc. has partnered with AdMob Inc., one of the leading mobile ad networks.
What to expect from the CTIA show in San Francisco
Published: September 10, 2008
New technologies, new products and new business models are the key topics of conversation at this year’s CTIA Wireless I.T. & Entertainment 2008 show in San Francisco.
Quattro, uLocate launch in-app advertising medium
Published: September 10, 2008
Mobile ad network Quattro Wireless has partnered with uLocate, a publisher of mobile location-based services, to give brands more opportunities in advertising.
Thumbplay content now available to Comcast subscribers
Published: September 10, 2008
Comcast.net, Comcast's broadband service, has partnered with Thumbplay to add a mobile entertainment library to the site.
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