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Tag: mobile

Total Results: 12091

   Displaying: 11 - 20

Sony Music, Universal tap targeted ad platform to drive digital sales
Published: January 27, 2015
Sony Music and Universal are experimenting with a new music-focused, advertising retargeting platform to reach more consumers in contextual ways through shortened links on social media sites.
Hilton sees more than one-third of guests use digital check-in
Published: January 27, 2015
As Hilton Worldwide rolls out its digital check-in function to more than 4,100 of its properties around the globe, more than one-third of guests are embracing the ability to use their mobile device to bypass the front desk.
Mobile Minutes: Cablevision's Wi-Fi phone plan; Apple vs Android war; Mobile 'supercookies'; Motorola's new phones
Published: January 27, 2015
Today in mobile marketing - Cablevision to introduce Wi-Fi-based phone plan; Apple vs Android war escalates with crippled Nexus 6 blame game; Use of mobile ‘supercookies’ is seen as a threat to privacy; What Google's wireless plans mean for Verizon, AT&T and you.
Mobile is retailers’ hotline to consumers during winter storm Juno - Mobile Commerce Daily
Published: January 27, 2015
Mobile Commerce Daily today - Mobile is retailers’ hotline to consumers during winter storm Juno; Are mobile vouchers and millennials the right combo meal for McDonald’s?
Exploring legal challenges to fulfilling the potential of mHealth
Published: January 27, 2015
By Joseph I. Rosenbaum

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift
Published: January 26, 2015
Volkswagen’s and other automakers’ decisions to skip expensive Super Bowl XLIX television ads point to how mobile marketing is seen as a more effective way to micro-target and harvest data from a consumer who is likely to engage with a brand.
IHeartRadio rocks 60M users by blending live, digital events
Published: January 26, 2015
IHeartRadio’s surpassing 60 million registered users points to how the digital music and live streaming radio service is listening to mobile-empowered users, seamlessly integrating live and digital events to build brand engagement.
I Love New York app boasts concierge functions, location-based alerts
Published: January 26, 2015
The Empire State Development's Division of Tourism is enhancing visitors’ experiences with its free I Love New York mobile application, which offers concierge functions and location-based alerts for popular destinations.
Dolce Hotels rivals Hyatt with guest-centric SMS platform
Published: January 26, 2015
Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.
Mobile Minutes: Apple's iOS 8 crisis; Tumblr's advertising plan; Kik versus Snapchat; SkyMall files for Chapter 11
Published: January 26, 2015
Today in mobile marketing - Apple's iOS 8 crisis continues with controversial new bug; Tumblr taps its community to work with advertisers; How Kik plans to steal Snapchat's teen hearts; In-flight retailer SkyMall files for Chapter 11 bankruptcy protection.
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