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Tag: mobile


Total Results: 15119

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Time Inc. unrolls virtual reality platform, highlighting media’s shifting focus
Published: September 22, 2016
Time Inc. rolled out Life VR, its new virtual reality application, this week, enabling readers to access storytelling on a more interactive medium and showcasing the growing technology-first mindset that publishers are quickly adopting.
Mobile Minutes: Google's AI messaging app; Twitter's debate coverage; Instagram's drafts feature; Tinder and Spotify
Published: September 22, 2016
Today in mobile marketing - Meet the AI assistant behind Google’s new messaging app, Allo; Twitter will livestream Bloomberg News’ coverage of presidential debates: Report; Instagram is adding this highly-desired feature for additional touch-ups; Tinder and Spotify hook up for musical matches.
70pc of consumers find loyalty programs too cumbersome: report - Mobile Commerce Daily
Published: September 22, 2016
Mobile Commerce Daily today - 70pc of consumers find loyalty programs too cumbersome: report; How Toyota’s safety-first app rewards drivers with mobile coupons.
Land Rover forges a path with music streaming by choosing Spotify - Luxury Daily
Published: September 22, 2016
Luxury Daily today - Land Rover forges a path with music streaming by choosing Spotify; Luxury facing a digital-or-die dilemma: BCG.
Reinventing Saks in the face of disruption
Published: September 22, 2016
By Jeff Loehr

The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.

Macy’s and DreamWorks focus multifaceted Trolls campaign around mobile hub
Published: September 21, 2016
Macy’s, in partnership with DreamWorks, is centering its branded campaign for the new animated film Trolls around a mobile hub, showcasing mobile’s central place in omnichannel marketing.
StarKist Tuna’s social campaign seeks running mate for brand mascot
Published: September 21, 2016
StarKist Tuna is taking advantage of the political frenzy surrounding the election year with a new social campaign that seeks to find a running mate for its mascot, Charlie the Tuna.

Four Seasons gives firsthand look at in-air hospitality through live broadcast
Published: September 21, 2016
Four Seasons Hotels & Resorts is employing Facebook Live's streaming capabilities to enable consumers to virtually board its private jet.
Mobile Minutes: Comcast's wireless network; EU gives Google extension; Uber's rival; Microsoft's Nokia phone
Published: September 21, 2016
Today in mobile marketing - Comcast gearing up to offer new wireless network by 2017; The EU just gave Google more time to reply to its Android antitrust charges; Grab, Uber's rival in Southeast Asia, raises $750 million; Microsoft unveils Nokia feature phone.
Mastercard’s newest mobile platform gives Stripe sellers instant payout access - Mobile Commerce Daily
Published: September 21, 2016
Mobile Commerce Daily today – Mastercard’s newest mobile platform gives Stripe sellers instant payout access; TGI Fridays outpaces QSR competition with Messenger-enabled reservation bookings.
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