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Tag: mobile


Total Results: 11487

   Displaying: 11 - 20

Dos Equis scares up mobile engagement with Halloween campaign
Published: September 30, 2014
Dos Equis is leveraging technology for its Masquerade campaign, including digital videos and a virtual reality experience, to be introduced for the Halloween season.
Google enhances mobile display advertising to boost cross-screen branding
Published: September 30, 2014
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
USA Today’s gaming re-launch aims to drive mobile advertising
Published: September 30, 2014
Daily newspaper USA Today has re-launched its gaming platform in an effort to drive more mobile engagement and offer a centralized experience for its advertisers.
Mobile Minutes: Pinterest goes commerce; China blocks Instagram; AT&T doubles data; Ello rivals Facebook
Published: September 30, 2014
Today in mobile marketing - Pinterest goes commerce: Pin, click, buy; Instagram reportedly blocked in China amid Hong Kong protests; AT&T doubles data on high-end plans, starting at 15GB tier; Ello offers no-ads alternative to social network Facebook.
Shopkick acquired amid growing importance of beacon-enabled shopping - Mobile Commerce Daily
Published: September 30, 2014
Mobile Commerce Daily today - Shopkick acquired amid growing importance of beacon-enabled shopping; Hilton builds customer loyalty with votes on promotion, charity donation.
What can the Wolf of Wall Street teach us about mobile marketing?
Published: September 30, 2014
By Fred Hsu

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

Subway’s comprehensive mobile promotional strategy drives ongoing engagement
Published: September 29, 2014
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time.
Lufthansa entices travelers with interactive selfie campaign
Published: September 29, 2014
Lufthansa German Airlines is introducing an interactive selfie campaign featuring 3D and panoramic elements to deliver what it hopes will be a highly captivating brand message.
Samsung personalizes engagement via Ryder Cup mobile, TV app
Published: September 29, 2014
Consumer electronics company Samsung is going green with mobile in its current offering of an Android Ryder Cup mobile and television application allowing users to shop, stream and stay up-to-date with live coverage of the annual golf tournament.
3M’s Post-it app creates remote access for business parties
Published: September 29, 2014
3M is digitizing its strong physical presence with the release of a mobile application, allowing users to capture images of their Post-it notes and share with friends or business colleagues.
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