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Tag: mobile

Total Results: 11900

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Alaska Airlines joins carriers deploying mobile inflight entertainment
Published: December 16, 2014
Alaska Airlines is the latest carrier to join a growing number of airlines leveraging consumers’ mobile devices to stream inflight entertainment.
Shazam extends multichannel reach to remain central to music listeners
Published: December 16, 2014
Music recognition service Shazam is broadening its capabilities with a few new efforts, including a partnership with Digimarc, a digital watermarking technology provider, and the addition of new content and in-app listening experiences.
Mobile Minutes: Nexus 5 retires; Facebook dumps Microsoft searches; USPS app holds mail; Chat app Momo surges
Published: December 16, 2014
Today in mobile marketing - Nexus 5 retiring as Google steamrollers smartphones towards phablets; Facebook dumps Microsoft Web search results; Use the USPS mobile app to place a hold on your mail; Alibaba-backed Chinese chat app Momo surges in U.S. debut.
Mobile rewards gain stature as currency for airlines - Mobile Commerce Daily
Published: December 16, 2014
Mobile Commerce Daily today - Mobile rewards gain stature as currency for airlines; Banana Republic targets holiday shoppers via Curb, Deliv apps.
How mobile changes marketing
Published: December 16, 2014
By Steve Gershik

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

Marketers quickly embrace simplicity of Yo app
Published: December 15, 2014
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
Use mobile to make customers feel cared for: report
Published: December 15, 2014
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
Philips’ Designed to Play video campaign sees high engagement on mobile
Published: December 15, 2014
With strong engagement rates in its first year, Philips’ Designed to Play mobile campaign for its razors is being extended with a few tweaks to enhance the performance and better reach young, tech-savvy consumers with fun, interactive videos.
Porch app builds bond between homeowners, professionals
Published: December 15, 2014
Porch’s new app that lets homeowners connect with professionals and a pilot program that lets pros accept small job requests reflects its effort to capitalize on consumer demand for quick service accelerated by the mobile mind shift.
Mobile Minutes: SoftBank and T-Mobile; smartphone driver’s license; US digital currency?; Chicago, NY copy Uber
Published: December 15, 2014
Today in mobile marketing - SoftBank shrinks U.S. office, marking end of failed T-Mobile bid; Iowa is building the nation’s first smartphone driver’s license; Instead of fighting Bitcoin, the U.S. could make its own digital currency; Chicago and New York officials look to build Uber-like apps for taxis.
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