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Tag: mobile

Total Results: 15478

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Lalique courts basketball fans through experiential lounge - Luxury Daily
Published: February 14, 2017
Luxury Daily today - Lalique courts basketball fans through experiential lounge; Luxury retailers’ Q4 2016 Web performance analysis.
Rewarded video: Monetization beyond gaming apps
Published: February 14, 2017
By Chris Lam

The vast majority of consumers who download an application are challenging to monetize.

What Trump's anti-net neutrality agenda means for marketers
Published: February 13, 2017
Under a Trump administration, the new FCC head’s hostility towards net neutrality could be a blow to marketers, concentrating more power in the hands of ISPs and leading to an uneven digital playing field.
Aflac targets music fans with Grammys-themed sponsored Pandora station
Published: February 13, 2017
Aflac’s newest campaign sees the insurance company teaming up with Grammy nominee Brandy Clark for a social video campaign along with a branded Pandora station of Grammys-related music.
Hallmark eCards opts for fun romance through iMessage this V-Day
Published: February 13, 2017
Hallmark is showing off its ability to keep up with ever-changing forms of communication, promoting its eCards application through an iMessage integration campaign.
3 ways to build content for sales and marketing
Published: February 13, 2017
By Oliver Roup

Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?

Twitter's dilemma: protecting users' safety vs. ad revenue concerns
Published: February 10, 2017
Twitter is rolling out new features to protect users from abuse and harassment, but some might argue that these features do not go far enough, putting Twitter in a tight spot.
Target's sponsored Grammys song hosted by Spotify
Published: February 10, 2017
Target is getting ahead of the Grammys excitement with an ad spot featuring a branded song from Carly Rae Jepsen and Lil Yachty that will be featured on Spotify along with a social media hashtag campaign.
Editorial calendar for 2017
Published: February 10, 2017
Here is the 2017 editorial calendar for Mobile Marketer with dates for events and webinars. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Capitalizing on the US online market from overseas
Published: February 10, 2017
By Jesse Kaufman

Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.

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