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Tag: mobile

Total Results: 12443

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Kenneth Cole moves smartwatches in fashionable direction with wearables collection
Published: March 30, 2015
Kenneth Cole hopes to grab some of the excitement around wearables for itself by rolling out a smartwatch collection that arrives in twelve styles and enables users to take selfies, suggesting that more fashion brands will begin to permeate the wearables space.
CNBC Android users can finally stream TV programming on app
Published: March 30, 2015
NBCUniversal’s business news channel CNBC has redesigned its Android application with a focus on the new TV Anywhere feature to better reach more viewers who are strapped for time.
Las Vegas fantasy NCAA March Madness play leverages native ads
Published: March 30, 2015
Las Vegas, the home of sports odds-making, is leveraging mobile native ads in an integrated, cross-channel campaign around NCAA March Madness through its partnership with Yahoo’s fantasy site for the college basketball tournament.
Brine's mobile game finds enduring appeal with lacrosse enthusiasts
Published: March 30, 2015
New Balance's sports equipment brand Brine is ramping up awareness by leveraging a free giveaway of its popular Brine Shootout 2 gaming application, proving that mobile games are still relevant for sports brands.
Mobile Minutes: Meerkat raises funds; BlackBerry's Q4 profit; Mobile's effects on Google; Seattle passport app
Published: March 30, 2015
Today in mobile marketing - Meerkat raises funds as Twitter debuts rival livestream app; BlackBerry reports $28 million profit in 4th quarter; Mobile alters landscape where Google operates; New passport app could help speed travelers through Sea-Tac.
Target merges art, apps and sales for unique product interactions - Mobile Commerce Daily
Published: March 30, 2015
Mobile Marketer today - Target merges art, apps and sales for unique product interactions; Mobile should be hub of customers’ relationships with retailers: report.
The urgency of mobile search engine optimization
Published: March 30, 2015
By Richard Chavez

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

Brands on Waze see average 53pc increase in traffic to locations
Published: March 27, 2015
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
GOP presidential hopefuls tap Meerkat to transform political campaigning
Published: March 27, 2015
Leveraged by former Gov. Jeb Bush, Sen. Rand Paul and other potential presidential candidates, Meerkat stands to become the defining tool of the 2016 election campaign, taking over where Twitter left off in 2012.
Lord & Taylor’s fresh Spotify push looks dated with poor user experience
Published: March 27, 2015
Department store Lord & Taylor is promoting a new collection through a curated playlist on popular music streaming application Spotify, but the effort's potential could be limited as the content is hard to find.
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