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Tag: mobile

Total Results: 12761

   Displaying: 11 - 20

Flonase paves way for one-to-one social communication via Instagram
Published: May 28, 2015
GlaxoSmithKline takes an unusually strong stance on social media for a pharmaceutical marketer with a cohesive, mobile-friendly campaign built around an Instagram photo contest designed to showcase life without pollen, helping boost brand advocacy and customer relationships for Flonase Nasal Spray.
Auto retailers step up scouring of tweets amid Google-Twitter alliance
Published: May 28, 2015
Google’s addition of tweets to its mobile search results is pressuring marketers in the reputation-driven automotive space and in other verticals to step up monitoring of topics that may also align with real-time consumer search behavior, lest a negative tweet sully a brand’s or retailer’s name.
Mobile Minutes: Microsoft's Cortana app; China's payment wearable; Twitter courts Chinese ads; Pinterest's media push
Published: May 28, 2015
Today in mobile marketing - Microsoft's Cortana to appear on iOS, Android; China gets wearable payment device as UnionPay defends its turf; Blocked in China, Twitter still courts Chinese firms for ads; Pinterest makes media push targeting evergreen content.
Wendy’s opens innovation labs as mobile becomes competitive advantage for QSRs - Mobile Commerce Daily
Published: May 28, 2015
Mobile Marketer today - Wendy’s opens innovation labs as mobile becomes competitive advantage for QSRs; Walmart boosts omnichannel push with click-and-collect in China.
3 ways to keep mobile shoppers from ditching app shopping carts
Published: May 28, 2015
By Momchil Kyurkchiev

You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts.

Dwell time on mobile native ads twice as long as on desktop: report
Published: May 27, 2015
Consumers who interact with native ads like facts and figures, but they do not necessarily want the hard sell, according to a report from Velvet Integrated PR on what makes a successful in-feed native advertising campaign.
Hillary Clinton innovates mobile fundraising with Facebook sweepstakes
Published: May 27, 2015
Hillary Clinton is breaking new ground with a mobile meet-the-candidate sweepstakes that aims to raise money for her 2016 run at the White House, capitalizing on both the former secretary of state’s celebrity and the emergence of social media as a key tool in American politics.
Taco Bell cooks up healthy sales with mobile nutrition calculator
Published: May 27, 2015
Taco Bell hopes to cook up sales from health-conscious consumers with a new user-friendly ingredients list and nutrition calculator, which will be available on the chain's mobile and Web sites, as more fast-food chains aim to spread the word on mobile about their transparency initiatives and naturally flavored menu items.
Geico taps National Hurricane Preparedness week for showcasing updated app
Published: May 27, 2015
Insurance provider Geico is ramping up awareness of its recently updated mobile application by offering consumers valuable tips and information to kick off National Hurricane Preparedness Week, reflecting mobile's growing role for disaster preparedness and relief information.
Benefit releases mobile interactive brow tutorial to promote products
Published: May 27, 2015
Makeup manufacturer Benefit has released its newest eyebrow-related invention, a mobile optimized site that details how users should style their brows, to promote its brow-shaping products and services.
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