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Tag: mobile


Total Results: 15407

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Zulily taps consumers via social for next campaign star
Published: January 10, 2017
Online retailer Zulily is bringing its fans into its marketing efforts with a new campaign that puts the focus on the cutest babies submitted to be the face of the brand via social media.
Retailers need to reassess augmented reality, virtual reality
Published: January 10, 2017
By Evan Magliocca

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

E! News rolls out Snapchat and 360-degree Golden Globes coverage
Published: January 9, 2017
E! Network is bringing a bit of extra pizzazz to its coverage of this year’s Golden Globes with the addition of red carpet-focused episodes of its Snapchat show The Rundown as well as live 360-degree immersive video during the event.
From beacons to email: 3 retail marketing predictions
Published: January 9, 2017
By Douglas Baldasare

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

Pandora shows that putting the user experience first benefits advertisers
Published: January 6, 2017
Music streaming platform Pandora is rolling out the full version of its visual ad experience that caters to users, after beta testing brands such as Denny’s, Express and Google saw a 50 percent increase in time spent with the ads on mobile.
Mobile Minutes: Lyft rides triple; Invincible tech Giants; Advertisers and Netflix; Donald Trump stock tweets app
Published: January 6, 2017
Today in mobile marketing - Lyft rides tripled last year, but remains far behind Uber; Tech giants seem invincible. That worries lawmakers; Barry Diller: Advertisers, embrace Netflix world; This app sends alerts when Donald Trump tweets about stocks you own.
Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

Make it official: 2017 will be the year of native advertising
Published: January 5, 2017
By Jane Loring

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

Mobile Minutes: NY Times removed from App Store; Intel's 5G modem; Apple SoftBank investment; Tech and humanity
Published: January 5, 2017
Today in mobile marketing - Apple removes New York Times apps from iTunes store in China; Following Qualcomm, Intel announces 5G modem for phones and self-driving cars; Apple invests $1B in SoftBank Vision Fund; Top 10 tech trends transforming humanity.
Effective strategies to increase push notification opt-ins
Published: January 5, 2017
By Jonathan Levey

Since they are never trapped in spam filters, app publishers use push notifications to speak directly to the users.

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