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Tag: mobile


Total Results: 12542

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Schick sharpens mobile-optimized interactive video to promote razors
Published: April 16, 2015
Schick USA is tapping a mobile-optimized video that asks male consumers to interact with an eccentric character and vote for their top three indisposable comforts to promote its Xtreme3 razors, suggesting that consumer packaged goods marketers would be well-served to offer interactive elements in their mobile video campaigns.
Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
Published: April 16, 2015
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
Mobile Minutes: Galaxy S6's strong start; Panasonic’s airline Wi-Fi; Line app on Apple Watch; Google’s shopping woes
Published: April 16, 2015
Today in mobile marketing - Apple Watch may be winning the hype battle, but Samsung's Galaxy S6 is off to a strong start; Panasonic eyes doubling of airline Wi-Fi installation to meet demand; Apple Watches to include Line messaging app; Europe charges Google with market abuse in online shopping.
Discover boosts security with mobile-enabled account-freezing tool - Mobile Commerce Daily
Published: April 16, 2015
Mobile Commerce Daily today - Discover boosts security with mobile-enabled account-freezing tool; Expedia’s app speeds access to last-minute travel information.
Share a Coke program bubbles over with customization via mcommerce
Published: April 15, 2015
Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand’s logo and have it delivered, marking the return of last year’s successful Share a Coke program.
Human mind wired for marketing through storytelling, says Forrester analyst
Published: April 15, 2015
NEW YORK – An analyst from Forrester Research at the company's Forum for Marketing Leaders stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.
StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video
Published: April 15, 2015
NEW YORK - Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.
Grammys exec: Consumer-driven content is key in social media marketing
Published: April 15, 2015
NEW YORK – An executive with The Recording Academy, the organization behind the Grammy Awards, stressed the importance of creating shareable marketing content for mobile and the significance of quality over quantity during a session at Forrester's Forum for Marketing Leaders.
Mobile Minutes: Periscope and privacy; Facebook's video apps; Mobile app for airport rides; App sharing economy
Published: April 15, 2015
Today in mobile marketing - Twitter’s Periscope responds to ‘Game of Thrones’ piracy reports; Facebook makes messaging quirky with video apps, plays to young users; Wingz raises $2M to book airport rides for people who plan ahead; Sharing economy poised to explode, PwC survey declares.
Retailers embrace omnichannel selling but profits are elusive - Mobile Commerce Daily
Published: April 15, 2015
Mobile Commerce Daily today - Retailers embrace omnichannel selling but profits are elusive; Starbucks heats up social relationship marketing.