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Tag: mobile

Total Results: 13662

   Displaying: 11 - 20

Mobile Minutes: Apple’s iOS programming language; Mobile-only bank Atom; Mobile-only Black Friday; Beacons still not big
Published: November 25, 2015
Mobile Minutes – Apple’s Swift iOS programming language could soon be in data centers; We can be as disruptive as Uber: Mobile-only bank; Some hot Black Friday deals mobile only; Apple's failed retail revolution: Beacons still won't be big on Black Friday.
Q&A: LexisNexis on biometrics’ emerging risk and undeterred growth - Mobile Commerce Daily
Published: November 25, 2015
Mobile Commerce Daily today - Q&A: LexisNexis on biometrics’ emerging risk and undeterred growth; Kohl’s ups its mobile game for week-long Cyber Monday celebration.
How to boost holiday media without overindulging in redundant ads
Published: November 25, 2015
By Shachar Orren

Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.

Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership
Published: November 24, 2015
In a reflection of how consumer packaged goods marketers are embracing a mix of mcommerce and new distribution methods to get closer to their customers, Coca-Cola has launched Sprite Zero in India exclusively on the Grofers grocery delivery application.
Sephora incentivizes app downloads with Black Friday sneak peeks
Published: November 24, 2015
Sephora is driving downloads of its mobile application by taking to Snapchat to advertise exclusive first looks at doorbuster deals that are visible to app users several days before sales hit stores.
MMA pulls from Nestle, Chase and Chobani for newest board directors
Published: November 24, 2015
The Mobile Marketing Association is inducting mobile innovators from big brands for its 2015 Global Board of Directors, with a noticeable increase in the representation of mobile advertising specialists.
VanDerWaals merges fashion and technology with connected bag
Published: November 24, 2015
VanDerWaals is modernizing the phrase "customizable fashion" with a series of connected handbags enabling users to easily switch up the color for on-the-go accessorizing.
Mobile Minutes: NBA sued over DFS; Deutsche Bank goes password free; Star Wars on Google; Samsung Pay expands
Published: November 24, 2015
Today in mobile marketing – NBA, sports investment groups among those sued over DFS; Deutsche Bank tests password-free mobile security; Star Wars fan? Google has apps for that; Samsung Pay now works with Chase Bank.
Beacons to influence $7.5B in millennial holiday spending: report - Mobile Commerce Daily
Published: November 24, 2015
Mobile Commerce Daily today - Beacons to influence $7.5B in millennial holiday spending: report; Macy’s helps shoppers make the most of mobile opportunities.
Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

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