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Tag: mobile

Total Results: 15552

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Paramount partners with YouCam for Ghost in the Shell promotion
Published: March 16, 2017
Paramount Pictures is ramping up advertising for the new Ghost in the Shell film by partnering with YouCam, a makeup augmented reality mobile application, to try on movie-inspired looks and products ahead of the film’s release.
5 stats from Criteo’s latest state of cross-device commerce report
Published: March 16, 2017
By Eric Stein

Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.

Careful what data you ask for
Published: March 16, 2017
By Max Thorpe

There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.

Skechers launches largest Snapchat activation ever at LA marathon
Published: March 15, 2017
Skechers is making use of Snapchat’s geofilters feature in an abundant way by providing a large number of filters all along the path of its Skechers Performance Los Angeles Marathon.
DKNY weaves social platforms together for eye-turning video campaign
Published: March 15, 2017
Apparel and accessories brand Donna Karan New York is ushering in its new campaign with social integrations, a wow factor and an actress/model to garner extra attention.
The North Face uses geotargeting for new rain-themed Spotify campaign - Mobile Commerce Daily
Published: March 15, 2017
Mobile Commerce Daily today - The North Face uses geotargeting for new rain-themed Spotify campaign; Visa partners with Stubhub to get young consumers into mobile payments.
Why brands must develop creative as a scalable layer
Published: March 15, 2017
By Alex Saric

Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.

Who really owns the buying experience?
Published: March 15, 2017
By Stephan Schambach

Experiences are the new common currency of shopping.

Men's Wearhouse leverages Snapchat for prom-themed campaign
Published: March 14, 2017
Men’s Wearhouse is tapping into Snapchat for an interactive digital campaign aimed at high school students as prom season ramps up with #NationalPromposalDay.
Westin taps social followers to promote healthy sleep
Published: March 14, 2017
Marriott’s Westin Hotels & Resorts is tapping social media to promote a good night’s sleep and give its new Bedtime Call a head start, which brings Apple’s iPhone feature to hotel rooms in real life.
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