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Tag: mobile

Total Results: 14694

   Displaying: 11 - 20

Las Vegas rolls the dice on mobile with tourism-centric influencer campaign
Published: June 28, 2016
The city of Las Vegas has chosen eight influencers from a variety of international markets – including Mexico, Britain and Brazil – to create relevant content showcasing their favorite Las Vegas experiences and reach highly engaged mobile users.
Mobile Minutes: Uber, Pandora partner; Twitter adds stickers; Amazon Dash expands; Google’s smartphone
Published: June 28, 2016
Today in mobile marketing – Uber and Pandora partner to offer music to drivers; Twitter’s new stickers are Snapchat filters, but for tweets; Amazon to add dozens of brands to Dash buttons, but do shoppers want them?; Google is building a phone for this year, says unlikely report.
Macy’s adds in-store mode to app, solidifying hyperlocal strategy - Mobile Commerce Daily
Published: June 28, 2016
Mobile Commerce Daily today - Macy’s adds in-store mode to app, solidifying hyperlocal strategy; American Express blends finance with contextual tips in Facebook chatbot.
Cannes Lions: UN Secretary-General Ban Ki-moon seeks agency support for sustainable development
Published: June 28, 2016
By Dan Hodges

CANNES, France – United Nations Secretary-General Ban Ki-moon arrived at Cannes Lions having completed a nine-year-plus effort to end the violence with insurgent group FARC and the Columbian government.

PR and media in rapid mobile-powered transition
Published: June 28, 2016
By Vanessa Horwell

The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015, according to new research. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams.

Advertisers should incorporate real-time content within live-stream ads
Published: June 27, 2016
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
Ad blocking could be detrimental to mobile sites’ loading times: report
Published: June 27, 2016
Although ad blockers may be of interest to impatient consumers, financial services’ mobile sites that have enabled ad blocking typically experience slower load times, while retail sites tend to perform slightly better and news and travel sites tend to perform significantly better, according to a report from Catchpoint Systems.
Honda's site redesign blends mobile, storytelling and information
Published: June 27, 2016
Honda has revamped its Web site with a mobile-first design that provides a seamless experience for on-the-go consumers interested in real-time information.
Mobile marketing in review: Use it or lose it
Published: June 27, 2016
AT&T, American Express and Marriott are treating mobile as an opportunity to gain more data about customers – not just another marketing channel – so they can offer utility. Watch this video for the full analysis.
QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge - Mobile Commerce Daily
Published: June 27, 2016
Mobile Commerce Daily today - QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge; Hotwire accommodates evolving travel behaviors with post-midnight mobile booking.
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