Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile

Total Results: 15216

   Displaying: 11 - 20

EBay becomes latest platform to join the normally brand-focused chatbot movement
Published: October 19, 2016
EBay is jumping on the latest trend of using Facebook’s Messenger application for shopping support with the release of ShopBot, its new chatbot.

Red Robin modernizes marketing tactics while celebrating tradition of the hamburger
Published: October 19, 2016
Red Robin is updating its marketing strategies by refocusing its latest “Let’s Burger” campaign away from broadcast and towards digital and mobile.
Yoplait appeals to Generation Z with mobile-optimized video campaign
Published: October 19, 2016
General Mills franchise Yoplait is commemorating teens with a new campaign that uses mobile-optimized video to assist the rollout of a specially designed pouch.
Mobile Minutes: First 5G modem unveiled; Branded domain names; Samsung Note 7 exchange; Disney dropped Twitter bid over
Published: October 19, 2016
Today in mobile marketing – Qualcomm announces the world's first 5G modem, leading the way to multi-gigabit Internet speeds on phones; Say hello to .google and other branded internet addresses; Samsung sets up Note 7 exchanges at major U.S. airports; Report: Disney nixed Twitter bid partly over image.
Urgency for luxury brands to adopt mobile clienteling
Published: October 19, 2016
By Kevin Nix

If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.

The North Face debuts social and mobile video campaign targeting urban consumers
Published: October 18, 2016
The North Face is bridging the gap between online and offline marketing by celebrating the opening of its new flagship location in New York with dedicated social and mobile video content, targeting urban consumers who have a higher level of mobile usage.
Ringling Bros. takes back the circus in election-themed social video campaign
Published: October 18, 2016
In a time when new election controversies seem to come out daily and members of all political parties throw out derogatory terms, Ringling Bros. and Barnum & Bailey is launching a social media and mobile video campaign to take back the word “circus” to its original meaning.
Mobile Minutes: Apple's AI push; IBM Watson; Samsung's new chips; Apple self-driving car
Published: October 18, 2016
Today in mobile marketing – This mysterious chip in the iPhone 7 could be key to Apple's AI push; IBM is counting on its bet on Watson, and paying big money for it; Samsung Elec says it started mass production of 10-nanometre chips; Will car manufacturers want in on Apple's self-driving system?
Combining affinity with proximity is key to location-based marketing
Published: October 18, 2016
By Jeffrey Sampson

Proximity without affinity produces a flood of false positives.

Colgate scavenger hunt initiates digital meet-and-greet for country music fans
Published: October 17, 2016
Colgate is teaming with the Country Music Association Awards to give fans intimate social access to a country music star, Jana Kramer – with some of the latest social media innovations such as Facebook Live in play.
please click here to download now!