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Tag: mobile


Total Results: 10750

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So Delicious enables 140-character Twitter grant applications for Earth Day
Published: April 22, 2014
So Delicious is celebrating Earth Day by awarding $15,000 in grants to crafty social media users who post flash-descriptive proposals of 140 characters or less.
Mobile Minutes: General Mills, Nike, Square, Facebook
Published: April 22, 2014
Today in mobile marketing - General Mills reverses legal terms after controversy; Nike's Fuelband hits the wall; Mobile-payments startup Square discusses possible sale; Facebook has a mobile ad network on the way, and it could be huge new business.
Why Targetís plan to dominate subscription-based retail falls flat without mobile - Mobile Commerce Daily
Published: April 22, 2014
Today in mobile commerce - Why Targetís plan to dominate subscription-based retail falls flat without mobile; Tangerine tests search-based YouTube videos to drive mobile banking adoption.
Image-heavy responsive sites drag down mobile performance: report
Published: April 21, 2014
An analysis of 155 responsive sites finds that only 32 ó or 21 percent ó of sites load in four seconds or less, according to a report from Trilibis launching today.
Why beer brands pour on mobile video for narrative storytelling
Published: April 21, 2014
Big beer brands including Anheuser-Busch, Heineken and MillerCoors are setting the bar in terms of verticals leveraging mobile video with unique campaigns that go beyond cramming television creative onto smartphones and tablets.
Sports and mobile marketing: A no-brainer for content, interactive experiences
Published: April 21, 2014
Sports fans from Sochi to the Bronx are increasingly accessing their mobile devices to heighten their sporting event experience.
Mobile Minutes: Nielsen, Pandora, Unilever, Billguard
Published: April 21, 2014
Today in mobile marketing - Nielsen and comScore duel over mobile ad-tracking; Big labels take aim at Pandora on royalties; In India, mobile ads mean phone calls; App makes it easier to spot and dispute questionable payment transactions.
3 rules by which to measure mobile creative
Published: April 21, 2014
By Brian d'Alessandro

While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

Big brands hone in on Android to unlock mobileís creative potential
Published: April 18, 2014
Red Bull and Priceline are among a handful of brands that are taking advantage of the growing creative opportunities with Android applications as marketers begin to pour more money into the operating system.
Q&A: Omni Hotelsí CMO views mobile content as catalyst for bookings
Published: April 18, 2014
Omni Hotels & Resorts is unveiling new mobile and Web sites this summer that will take a decidedly different approach than other hotel brands by packing in lifestyle-driven content to squeeze out conversions.
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