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Tag: mobile


Total Results: 14809

   Displaying: 11 - 20

Silk'n taps social followings of popular media brands
Published: July 21, 2016
Hair removal tool brand Silk’n is partnering with Cosmopolitan and E! Online to leverage the media brands' Instagram, Snapchat and Twitter channels with content targeting the unique audience of each.
Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surge
Published: July 21, 2016
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.
Macy’s AI-powered shopping assistant underscores mobile’s growing in-store role - Mobile Commerce Daily
Published: July 21, 2016
Mobile Commerce Daily today - Macy’s AI-powered shopping assistant underscores mobile’s growing in-store role; Virgin America turns seat upgrades into live auction via SeatBoost app.
How luxury brands engage the mobile-savvy customer
Published: July 21, 2016
By David Harouche

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

Yes, app marketers, you do need a message center
Published: July 21, 2016
By Melinda Krueger

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

Google’s AMP meets mobile ads for faster brand experiences
Published: July 20, 2016
With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.
Star Trek Beyond lands exclusive content on Atom ticketing app
Published: July 20, 2016
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets.
Fairlife milk appeals to teenagers with comedic social media tropes
Published: July 20, 2016
Premium milk brand Fairlife is tapping into The Onion’s satirical comedic theme in an attempt to market directly to teens for a soon-to-be-launched chocolate milk brand with a social media-fueled video campaign that urges viewers to do nothing.
Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson’s YouTube channel
Published: July 20, 2016
Today in mobile marketing – P&G starts online subscription service for Tide Pods; Dorsey's Square starts up UK operation for first European foray; Facebook to pay Internet stars for live video; Dwayne Johnson crashes onto YouTube, latest Hollywood celeb seeking to strike digital gold.
Bloomin’ Brands forgoes app in favor of Web-based loyalty program - Mobile Commerce Daily
Published: July 20, 2016
Mobile Commerce Daily today - Bloomin’ Brands forgoes app in favor of Web-based loyalty program; Social beats television in impact on purchasing decisions: report.
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