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Tag: mobile

Total Results: 11660

   Displaying: 11 - 20

Universal, JCPenney seek engagement, not promotion, in Tumblr video ads
Published: October 30, 2014
JCPenney, Unilever and other brands are flocking to Tumblr’s video ads for an opportunity to engage with audiences in a less-promotionally oriented atmosphere than on other social networks.
Time Warner mobilizes home phone service via Phone 2 Go app
Published: October 30, 2014
Time Warner is helping customers save minutes on their cellular plans with a new application that lets them take their home phone service wherever they go.
Retro Fitness flexes mobile muscles with fitness-tracking app
Published: October 30, 2014
Gym chain Retro Fitness has a new mobile application designed to integrate with its physical locations to provide fitness tracking, challenges and social features for members.
Mobile Minutes: Google’s modular phone; Rakuten’s smartphone service; Fitbit’s new trackers; WhatsApp’s loss
Published: October 30, 2014
Today in mobile marketing - A day with Project Ara, Google’s crazy modular phone; Japan's Rakuten Inc. launches cheap smartphone service; Fitbit unveils fitness trackers ahead of Apple Watch; WhatsApp lost $230 million in first six months this year.
Outback Steakhouse innovates reservations with mobile-enabled wait lists - Mobile Commerce Daily
Published: October 30, 2014
Mobile Commerce Daily today - Outback Steakhouse innovates reservations with mobile-enabled wait lists; 55pc of well-to-do use mobile phones for payments: study.
6 mobile holiday must-haves to eliminate friction
Published: October 30, 2014
By Melinda Krueger

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

Facebook’s mobile ad prowess may be matched only by Google
Published: October 29, 2014
Facebook’s growing ability to monetize on mobile is transforming it into a generator of mobile advertising revenue with a prowess that may only be matched by Google.
Q&A: How Polaroid’s Fotobars help frame brand’s mobile-age makeover
Published: October 29, 2014
Polaroid is expanding its Fotobar mobile print shops concept as an explosion of images on smartphones and tablets offer the latest route to a makeover for the iconic photography brand.
Planet Fitness builds up members’ health achievements via mobile site
Published: October 29, 2014
Planet Fitness is leveraging members’ stories of health and fitness accomplishments on a mobile Web site to encourage even more achievement while driving brand engagement.
Charlotte Russe leverages mobile for employee hiring and training
Published: October 29, 2014
Charlotte Russe, a major mall retailer, has announced it will begin using the cloud-based PeopleMatter Platform for streamlined hiring and training techniques for employees on mobile devices.
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