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Tag: mobile

Total Results: 11777

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Beacon networks grow as adoption accelerates
Published: November 19, 2014
Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons’ ability to precisely target location-based mobile offers and messaging to consumers.
USA Today targets college students with customized campus news app
Published: November 19, 2014
USA Today is marketing to college students by introducing The Buzz, a mobile application designed to deliver customized national, regional and campus news to colleges in the United States.
Mobile’s role growing in moms’ new product testing, purchasing: study
Published: November 19, 2014
Mobile’s impact on moms’ purchases and new-product testing continues to grow, as mothers use their smartphones as a second screen for shopping while in stores to research products, do price comparisons and look for coupons, according to a study from BabyCenter.
Mobile Minutes: NYC's Wi-Fi hotspots; Facebook cleans News Feed; Nokia markets to China; Shutterfly acquires GrooveBook
Published: November 19, 2014
Today in mobile marketing - Pay phones in New York will become free Wi-Fi hot spots; Facebook squeezes 'overly promotional page posts' out of news feeds; Nokia's $250 iPad Mini clone looks destined for China; Photo site Shutterfly acquires mobile app GrooveBook.
EBay innovates classifieds with location-based Close 5 app - Mobile Commerce Daily
Published: November 19, 2014
Mobile Commerce Daily today - EBay innovates classifieds with location-based Close 5 app; 18pc of marketers already using beacons: Adobe.
The blight of gratuitous hashtags
Published: November 19, 2014
By Andy Maskin

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing
Published: November 18, 2014
With Walmart’s pledge to match Amazon’s prices this holiday selling season, dynamic pricing is in the spotlight, emphasizing mobile’s role in impelling brands to change prices on the fly to attract online shoppers looking for the best deal.
ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content
Published: November 18, 2014
ESPN’s renaming of its SportsCenter mobile application as “ESPN” puts a standard name on the network’s top mobile properties while reducing the number of apps in its portfolio and increasing users’ power to control their content choices.
Travelocity urges consumers to leverage Thanksgiving travel apps
Published: November 18, 2014
Travelocity is encouraging consumers to use Thanksgiving travel mobile applications to help with managing itineraries, flights and accommodations as part of its 2014 Thanksgiving Travel Survival Guide.
IPhone 6 to benefit education system with ID capabilities
Published: November 18, 2014
As Apple Pay aims to replace consumers’ physical wallets, experts believe the iPhone 6 will also serve universities by replacing traditional student identification cards that allow them opportunities such as on-campus access and laundry payment capabilities.
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