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Tag: mobile

Total Results: 12945

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Virgin America taps iHeartRadio’s mobile streaming for in-flight entertainment
Published: July 1, 2015
Virgin America is integrating iHeartRadio’s music streaming platform within its in-flight entertainment system to offer fliers curated content on their personal devices.
Android’s leap over Apple covers up an opportunity for marketers
Published: July 1, 2015
Android’s regaining of its status over Apple’s iOS as the leading operating system gets attention that tends to obscure the existence of a multiple operating system environment that represents opportunity for marketers.
Mobile Minutes: Facebook Lite expands; Smartphone upgrade changes; Google's app usage; Facebook news feed changes
Published: July 1, 2015
Today in mobile marketing - Facebook Lite expands to India, Philippines; Samsung doesn't like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos.
Traditional retailers crush ecommerce giants in omnichannel shopping - Mobile Commerce Daily
Published: July 1, 2015
Mobile Commerce Daily today - Traditional retailers crush ecommerce giants in omnichannel shopping; Joe Fresh accessorizes fashion blog with mcommerce for seamless experience.
Getting mobile onboarding right to avoid app abandonment
Published: July 1, 2015
By Kelsey Ricard

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

Bud Light uncovers social’s role in millennials’ summer fun
Published: June 30, 2015
Millennials are pumped to have more fun this summer and social is a key part of the experience, according to new research from Bud Light, which is ramping up to help these consumers make the most of beach parties, music festivals and backyard barbecues.
P&G, esurance marry branding, same-sex ruling in mobile outreach
Published: June 30, 2015
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.
Victoria’s Secret heats up social engagement with Summer Hot List
Published: June 30, 2015
Victoria’s Secret is ramping up two-way communication with its fans by asking social media users to vote on finalists for the brand’s first Summer Hot List on Instagram and Twitter.
The Atlantic, Aspen Institute tap social media to promote social change
Published: June 30, 2015
The Atlantic and the Aspen Institute are tapping the full range of social media, from Facebook to Periscope, to promote social change through a broad exchange of ideas on mobile from participants both off site and on at the Aspen Ideas Festival.
Elvis Week app promises fans a rockin’ good time at Graceland
Published: June 30, 2015
Elvis Presley’s life and music get a mobile-age makeover during Elvis Week with an application that lets fans customize their visit to the rock-and-roll legend’s former home, Graceland.
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