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Tag: mobile


Total Results: 14531

   Displaying: 11 - 20

Hyatt unlocks mobile-enabled amenities via in-room streaming
Published: May 25, 2016
The Hyatt Regency San Francisco is showering consumers with a wider array of mobile offerings by enabling guests to stream subscription-based content from their smartphones to in-room televisions, showcasing how hotel marketers can offer more entertainment options for personal devices.
Mobile Minutes: Facebook adjusts Trending Topics; EBay buys Ticketbis; Snapchat and startups; Twitter's extra space
Published: May 25, 2016
Today in mobile marketing – Facebook changes policies on Trending Topics after criticism; EBay expanding StubHub internationally with Ticketbis acquisition; These 5 startups used Snapchat to boost their brand (and so can you); Here's how Twitter will give users just a bit more space.
Pizza Hut pilots smartphone-to-robot proximity payments via MasterPass - Mobile Commerce Daily
Published: May 25, 2016
Mobile Commerce Daily today - Pizza Hut pilots smartphone-to-robot proximity payments via MasterPass; Wells Fargo joins mobile wallet bandwagon as bank offerings take off.
Debate over short-form vs. long-form content irrelevant
Published: May 25, 2016
By Tom Pachys

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

Beginner’s guide to altered reality
Published: May 25, 2016
By Rachel Lowenstein

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

Why marketers should act now on Firebase, closely weigh Allo, Home
Published: May 24, 2016
While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater relevancy and immediacy.
Kellogg Co. defeats advertising aversion with Captain America VR game
Published: May 24, 2016
Kellogg Co. is sponsoring a Captain America: Civil War virtual reality game for mobile in which users can become the superhero, reflecting the brand's understanding of the pull of non-advertising marketing tactics.
Unilever’s Maille tastes mobile’s potential with beacon campaign targeting foodies
Published: May 24, 2016
Unilever’s Maille mustard brand has added a dash of beacon marketing to help it target foodies in Los Angeles and Chicago grocery stores, driving sales at the point of purchase while gaining earned media for the brand’s first digital campaign in the United States.
Zappos bridges social, mail to champion out-of-the-box thinking
Published: May 24, 2016
Zappos is attempting to fuse its customer service-centric mantra and out-of-the-box culture with the #ImNotABox campaign, which includes a two-minute short film viewable on social media as well as a special-edition delivery box that can be transformed into several objects, such as a smartphone holder.
Mobile Minutes: Data use doubles; Google’s bot challenge; Fitbit’s inaccuracies; VR hype
Published: May 24, 2016
Today in mobile marketing – Americans more than double their mobile data use in a year; Bots bring bigger challenge to Google’s ad model than phones did; Study shows Fitbit trackers highly inaccurate; Why the virtual-reality hype is about to come crashing down.
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