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Tag: mobile

Total Results: 13259

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Reebook challenges Instagram users to promote its new ZPump
Published: September 2, 2015
Athletic footwear brand Reebok is urging Instagram users to compete in its Fit to Attack challenges, leveraging viral social media tactics and pushes from big-names in fitness.
Chipotle spices up sales with mobile delivery for college students - Mobile Commerce Daily
Published: September 2, 2015
Mobile Commerce Daily today - Chipotle spices up sales with mobile delivery for college students; Hilton fluffs the pillows for Uber’s arrival into HHonors app.
FTC issues new social media and endorsement guidance
Published: September 2, 2015
By Andrew B. Lustigman

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.

Coke Zero plunges deeper into mobile activations targeting college sports fans
Published: September 1, 2015
Following Coke Zero’s success earlier this year with a mobile-enabled interactive campaign dubbed “drinkable,” the brand is taking another sip and bringing it back in a bigger way – including several key engagements via the Shazam application – for college football season.
Splenda cooks up more Tumblr content following previous success
Published: September 1, 2015
McNeil Nutritionals artificial sweetener brand Splenda is rolling out new content featuring popular food-related celebrities for its mobile advertising campaign following a successful initial push that saw a 900-percent engagement increase through Tumblr and doubled the brand's reach through Yahoo.
Victoria’s Secret hosts Lingerie Red Carpet on Instagram during VMAs
Published: September 1, 2015
Victoria’s Secret unhooked a new strategy of marketing during live events with its own Lingerie Red Carpet on Instagram during MTV’s Video Music Awards broadcast, displaying pieces similar in style or color to celebrities’ arrival outfits in a bid to spark inspiration among consumers.
Dove celebrates coaches through social media, attracting football fans
Published: September 1, 2015
Dove Men+ Care Deodorant is attempting to engage with football fans by accepting nominations for its Caring Coach of the Year award via Facebook and Twitter, showcasing how marketers are gearing up to incorporate football content during the fall.
Re/Max targets time-strapped home seekers via Apple Watch app
Published: September 1, 2015
Real estate brokerage service Re/Max is targeting time-strapped consumers looking for new homes by rolling out a new application for the Apple Watch that enables users to scroll through for-sale listings and agent contacts with the swipe of a finger.
Mobile Minutes: Android Wear compatibility; Twitter’s GIF tools; Apple’s ad blockers; Google Here
Published: September 1, 2015
Today in mobile marketing – Google's Android Wear smartwatches now work with iPhones; Twitter tests new GIF-making tools during VMAs with tweets from Taylor Swift, Big Sean; Apple’s ad blockers rile publishers; Google shut down a secret Google Maps project called Google Here.
How Mondelez plans to transform shopper marketing via mobile - Mobile Commerce Daily
Published: September 1, 2015
Mobile Commerce Daily today - How Mondelez plans to transform shopper marketing via mobile; McDonald’s fries up mobile sales with incentive for Philadelphia app users.
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