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Tag: mobile


Total Results: 13978

   Displaying: 11 - 20

Victoria’s Secret bedazzles Snapchat strategy with personalized panty kit giveaway
Published: February 4, 2016
Victoria’s Secret is enticing Valentine’s Day enthusiasts with a doodle contest for its Snapchat followers, offering a chance to win one of its personalized panty kits in time for the retail-oriented holiday.
Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile domination
Published: February 4, 2016
Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.
Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration - Mobile Commerce Daily
Published: February 4, 2016
Mobile Commerce Daily today - Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration; Elizabeth Arden evolves as augmented reality’s sales influence grows.
3 challenges facing mobile programmatic buyers
Published: February 4, 2016
By Karl Stillner

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

Zoolander 2 transforms selfies, modeling mobile marketing know-how
Published: February 3, 2016
Paramount Pictures is ramping up awareness for its highly anticipated sequel, Zoolander No. 2, with a mobilized platform enabling users to transform their selfies so they recreate the main character’s iconic look.
Groupon, StubHub match mobile dynamic ads to editorial content, avoiding ad blockers
Published: February 3, 2016
Groupon, StubHub and Spotify are among a multitude of marketers hoping to circumvent the anti-advertising attitude of consumers through a solution that effectively pairs mobile ads with publishers' content.
Purina grooms mobile for dog show bracket challenge
Published: February 3, 2016
Purina Pro Plan is raising awareness for the upcoming Westminster Kennel Club Dog Show by rolling out its first-ever mobile-optimized bracket contest, enabling consumers to predict the winning breeds for a chance to win $1 million.
Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim Armstrong
Published: February 3, 2016
Today in mobile marketing - Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google's 'moon shots' cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.
47pc want real-time promotions – few retailers offer them: report - Mobile Commerce Daily
Published: February 3, 2016
Mobile Commerce Daily today - 47pc want real-time promotions – few retailers offer them: report; StubHub rolls out in-app personalized ticket recommendation, relisting features.
Budweiser infuses Super Bowl responsible driving campaign with mobile utility
Published: February 3, 2016
Budweiser taps mobile’s potential to bring consumer utility to high-profile Super Bowl ads with a site that makes it easy to find the most convenient way home and supports the brand’s responsible driving message.
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