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Tag: mobile

Total Results: 13232

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How Chili’s tabletop tablets are driving charity donations and loyalty signups - Mobile Commerce Daily
Published: August 26, 2015
Mobile Commerce Daily today - How Chili’s tabletop tablets are driving charity donations and loyalty signups; Auntie Anne’s hops on mobile delivery bandwagon with Postmates integration.
How app search optimization is about to change
Published: August 25, 2015
By Ed Chater

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

Anheuser-Busch plays hide and seek with fans via Instagram
Published: August 25, 2015
Anheuser-Busch has kicked off an interactive hidden-message Instagram campaign, emphasizing the importance of leveraging unique call-to-action content through social media to appeal to users.
H&M leverages trending social media ploy for back-to-school promotion
Published: August 25, 2015
Apparel and accessories retailer H&M is leveraging the staying power of social media quizzes and consumer interest in giveaways with its back-to-school campaign contest.
Mobile ads prove more click-worthy than social sharing buttons: report
Published: August 25, 2015
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
Lexus creates immersive video to highlight life on the road
Published: August 25, 2015
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
Mobile Minutes: Uber plays Cupid; Swatch adds smartwatches; Mobile ad revenue suffers; Smartphone sales decline
Published: August 25, 2015
Today in mobile marketing - Uber courts riders by playing Cupid on Chinese Valentine's; Swatch CEO signals plans to add to smartwatch range: Swiss paper; Mobile readers abound; the ads, not so much; Smartphone sales growth slowed in second quarter.
Mobile flash sale apps lack inspiration, require larger brand presence - Mobile Commerce Daily
Published: August 25, 2015
Mobile Commerce Daily today - Mobile flash sale apps lack inspiration, require larger brand presence; Taco Bell adds Visa Checkout to grab all smartphone owners’ orders.
Audi sees 80pc higher completion rate with vertical mobile video ads
Published: August 24, 2015
Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
White House Black Market celebrates individuality and social media in new campaign
Published: August 24, 2015
Apparel retailer White House Black Market is urging women to embrace their individuality in an effort to solidify positive brand sentiment via a social media campaign featuring musician Marissa Jack.
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