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Tag: mobile


Total Results: 12273

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Siloed messaging strategies restrict mobile’s potential: report
Published: February 26, 2015
In a reflection of the disjointed approach businesses are taking with mobile messaging, 62 percent have more than one messaging platform deployed while 78.5 percent have more than one of the same use cases active across different departments, according to a new report from OpenMarket and International Data Corp.
Fast Company’s new mobile app bridges magazine, news content
Published: February 26, 2015
Fast Company is distancing itself from the print paradigm by leveraging a new mobile application that gives readers access to a combination of highly curated magazine content with real-time news on a platform that is fully optimized for mobile devices.
Mobile Minutes: Google's marketing acquisition; UberX free in Seoul; Apple's patent payout; Pebble's color smartwatch
Published: February 26, 2015
Today in mobile marketing - Google acquires mobile startup that manages Facebook ads; Uber makes uberX ride-sharing service free in Seoul; Apple ordered to pay $533 million for patent infringement, including racially diverse options; Pebble watch goes color on Kickstarter.
Domino’s voice-activated ordering assistant tops half-million orders - Mobile Commerce Daily
Published: February 26, 2015
Mobile Commerce Daily today - Domino’s voice-activated ordering assistant tops half-million orders; Barclays pushes for social commerce with Twitter payments feature.
Must job seekers give employers a reason to reject them?
Published: February 26, 2015
By R. Scott Oswald

With headscarf case, Supreme Court could make discrimination even easier.

Digital, tech brands more buzzworthy than traditional marketers: report
Published: February 25, 2015
Disney, BMW and Nike are the only traditional consumer brands in the top 10 on a new list released today ranking the most popular brands based on social and online conversations.
Black Opal joins empowering marketing trend with social media campaign
Published: February 25, 2015
Black Opal, a skincare and makeup brand designed for women of color, is following Dove and many other beauty brands with the launch of its “I Define My Beauty” social media campaign by using a hashtag to combat stereotypes.
Viggle engagement increased during Oscars while viewership declined
Published: February 25, 2015
While television viewership and the volume of related tweets declined during Sunday’s Academy Awards broadcast, second-screen application Viggle recorded increased engagement across a variety of metrics.
DAA app, Web page ease control of mobile ad views
Published: February 25, 2015
The Digital Advertising Alliance today launched a mobile privacy application that offers consumers more choice in controlling the interest-based ads they see in the mobile environment, and a Web page for mobile connected devices which offers the same controls as the app.
Mobile Minutes: Google's mobile payments deal; Visa's mobile security; Samsung tops Indian market; Medical wearables
Published: February 25, 2015
Today in mobile marketing - Google makes mobile-payments deal with wireless carriers; Visa Europe plans new security that could pave way for Apple Pay; Samsung tops Indian smartphone shipments as market contracts; Top wearable tech for medical issues.
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