Tag: mobile

Total Results: 9270

Apple's iAd drops minimum spend to $50 in bid to win over developers

Published: June 14, 2013

In a significant reworking of its iAd offering, Apple recently dropped the minimum spend to $50 and introduced self-service tools as it looks to open up the platform to a much wider base of potential advertisers.

Amazon, Toyota, Google the biggest mobile advertisers by volume: report

Published: June 14, 2013

Amazon, Toyota and Google had more unique mobile ads than any other brands between July 2012 and March 2013, making them the top three biggest mobile advertisers, according to a new report from Competitrack.

Budweiser leverages mobile for real-time polling

Published: June 14, 2013

Budweiser is rolling out a mobile application to let televison sports fans interact with the FIFA soccer tournaments on a deeper level.

Mobile and portable gaming revenue to hit $12B by 2014: report

Published: June 14, 2013

Business models focused around in-application payments will contribute to significant growth for mobile and portable gaming, according to a new report from App Annie and IDC.

Kiplinger increases tablet page views by 133pc with HTML5 site

Published: June 14, 2013

Kiplinger is aiming to create a more seamless experience reading experience with its new tablet HTML5 site.

EBay drives last-minute Father’s Day gift purchases via same-day delivery app - Mobile Commerce Daily

Published: June 14, 2013

Mobile Commerce Daily today - EBay drives last-minute Father’s Day gift purchases via same-day delivery app; The Container Store increases mobile traffic by 62pc in past year.

The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service

Published: June 13, 2013

Google outbidding Facebook and Apple to acquire social mapping service Waze is the latest example of just how crucial location data is in the mobile space.

Build-A-Bear exec claims QR codes alter repeat in-store experiences

Published: June 13, 2013

NEW YORK – A Build-A-Bear Workshop executive at the 2013 MultiScreen Summit said that QR codes on marketing pieces such as direct mail and Web give consumers an incentive to come in-store to unlock customized content.

Ogilvy exec: Mobile, multiscreen experiences need to focus on value

Published: June 13, 2013

NEW YORK – An Ogilvy executive at the 2013 MultiScreen Summit said that marketers need to go beyond simply creating mobile experiences for the sake of hitting a new audience. Instead, the focus should be on the value for consumers.

Mobile-first breaks down screens, says Buzzfeed exec

Published: June 13, 2013

NEW YORK – A Buzzfeed executive at the 2013 MultiScreen Summit said that since consumers do not think about content only living on one screen, taking a device-agnostic approach is key for the company.