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Tag: mobile


Total Results: 15491

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Mobile Minutes: Man cheating sues Uber; Mobile replacing ATM cards; Apple's record high; AI wars
Published: February 15, 2017
Today in mobile marketing - Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.
Grabbing the attention of potential customers and engaging existing ones on mobile
Published: February 15, 2017
By Kym Reynolds

The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”

Mountain Dew unveils multi-pronged All-Star mobile campaign
Published: February 14, 2017
Pepsico's Mountain Dew is teaming up with a number of NBA stars for a series of campaigns, from video to social media, all hosted through a mobile-optimized hub.
Lalique courts basketball fans through experiential lounge - Luxury Daily
Published: February 14, 2017
Luxury Daily today - Lalique courts basketball fans through experiential lounge; Luxury retailers’ Q4 2016 Web performance analysis.
Rewarded video: Monetization beyond gaming apps
Published: February 14, 2017
By Chris Lam

The vast majority of consumers who download an application are challenging to monetize.

What Trump's anti-net neutrality agenda means for marketers
Published: February 13, 2017
Under a Trump administration, the new FCC head’s hostility towards net neutrality could be a blow to marketers, concentrating more power in the hands of ISPs and leading to an uneven digital playing field.
Aflac targets music fans with Grammys-themed sponsored Pandora station
Published: February 13, 2017
Aflac’s newest campaign sees the insurance company teaming up with Grammy nominee Brandy Clark for a social video campaign along with a branded Pandora station of Grammys-related music.
Hallmark eCards opts for fun romance through iMessage this V-Day
Published: February 13, 2017
Hallmark is showing off its ability to keep up with ever-changing forms of communication, promoting its eCards application through an iMessage integration campaign.
3 ways to build content for sales and marketing
Published: February 13, 2017
By Oliver Roup

Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?

Twitter's dilemma: protecting users' safety vs. ad revenue concerns
Published: February 10, 2017
Twitter is rolling out new features to protect users from abuse and harassment, but some might argue that these features do not go far enough, putting Twitter in a tight spot.
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