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Tag: mobile


Total Results: 14014

   Displaying: 21 - 30

Mobile Minutes: Valentine’s Day spending; Amazon’s free sommelier service; Andy Rubin takes on AI; France, Facebook face
Published: February 10, 2016
Today in mobile marketing – Valentine's Day spending moves to mobile, and women lead the way; Amazon Japan launches free sommelier phone service; Andy Rubin unleashed Android on the world. Now watch him do the same with AI; Facebook told by France to stop collecting non-user data.
Pizza Hut scores Super Bowl sales touchdown with mobile orders - Mobile Commerce Daily
Published: February 10, 2016
Mobile Commerce Daily today - Pizza Hut scores Super Bowl sales touchdown with mobile orders; Visa catches up to competitors with transaction control mobile alerts.
Do consumers always know what they want to buy?
Published: February 10, 2016
By Naveen Tewari

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

Retailers see correlation between beacons and mobile coupon redemption: report - Mobile Commerce Daily
Published: February 9, 2016
Mobile Commerce Daily today - Retailers see correlation between beacons and mobile coupon redemption: report; Philadelphia 76ers shoots first with integrated ticketing experience on StubHub.
Super Bowl mobile marketing finds groove before and after game
Published: February 9, 2016
Numerous brands delivered well-crafted mobile strategies capitalizing on the excitement both before and after the Super Bowl, overshadowing any efforts to drive engagement during the popular live event.
Macy's targets Gen Z through YouTube series to support new apparel collection
Published: February 9, 2016
Macy’s is appealing to Gen Z shoppers through an apparel line designed in collaboration with YouTube network AwesomenessTV, with the clothing featured in a new show to better reach the audience on a platform that resonates with them.
Kohl's taps celebrities, consumer-generated content and Periscope for Oscars
Published: February 9, 2016
Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast.
Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitions
Published: February 9, 2016
Today in mobile marketing – PayPal's Express Checkout has a mobile shopping problem; Apple's Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google's VR gadget without the cardboard. Google does.
Super Bowl 50 advertisers move the ball with mobile
Published: February 9, 2016
By Jeff Hasen

The milestone that was the 50th Super Bowl will be remembered also for the advancements that advertisers made by including meaningful calls to action for mobile device owners.

Is Twitter's $1M price tag for branded emojis worth it?
Published: February 8, 2016
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
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