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Tag: mobile

Total Results: 13092

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8 terms that luxury brands must know to revolutionize their customer approach
Published: July 29, 2015
By Matt Dion

With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.

Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora
Published: July 28, 2015
Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
Facebook makes significant strides in improving user satisfaction: report
Published: July 28, 2015
Facebook had the biggest jump in satisfaction rates among an overall increase for social media sites that is creating a halo effect for brands marketing through these channels, according to a new report released today by the American Customer Satisfaction Index.
American Eagle challenges Spotify and Pandora for millennials’ music streaming
Published: July 28, 2015
American Eagle Outfitters has brought its store playlists – well known among millennial shoppers - to mobile users’ devices through a recent application update, turning it into a streaming music app to boost engagement.
Express unzips new ad for Instagram fans ahead of TV rollout
Published: July 28, 2015
Express is merging digital and traditional advertising methods by building excitement for a new commercial featuring supermodel Karlie Kloss with a rollout on Instagram 24 hours before it hit televisions nationwide.
Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service
Published: July 28, 2015
Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.
Burger King taps MasterPass to gain wallet share among QSR fans - Mobile Commerce Daily
Published: July 28, 2015
Mobile Commerce Daily today - Burger King taps MasterPass to gain wallet share among QSR fans; Wearables to account for 20pc of mobile proximity payments by 2020: report.
How over-communicating can kill brand loyalty and sever symbiotic relationships
Published: July 27, 2015
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Univision taps Snapchat to score goal at Gold Cup
Published: July 27, 2015
Spanish language network Univision is leveraging the personalization of Snapchat’s live stories in a new partnership to increase awareness for major events and promote a positive brand sentiment by letting fans take over the experience.
Stride Rite walks into mobile ads with rebranding campaign
Published: July 27, 2015
Children’s shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents through real-life experiences and ad content.
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