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Tag: mobile

Total Results: 11940

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Mobile advertising goes interactive
Published: December 23, 2014
By Ashley Eckel

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.

Unilever’s Clear shows strategic limitations of optimizing for reach on social
Published: December 22, 2014
Unilever’s Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth over social networks to drive sales and spread awareness of a challenge to promote healthier, more beautiful hair.
Toyota fantasy football play leverages native ads, stadium experience
Published: December 22, 2014
Toyota is leveraging mobile native ads in an integrated, cross-screen campaign around fantasy football that includes an on-site experience at Levi’s Stadium, home of the San Francisco 49ers.
Marriott Key West Beachside markets to guests with targeted Wi-Fi ads
Published: December 22, 2014
Marriott Key West Beachside is one of the marketers leveraging a Wi-Fi managed service platform using geo-targeted advertising that enables mobile users to browse online and businesses to connect to nearby consumers.
Subaru, Toyota, Hyundai lead auto brands in mobile ad engagement: study
Published: December 22, 2014
Toyota, Subaru and Hyundai stand out as effective users of mobile, with Subaru in particular thinking outside the banner ad and valuing rich creative mobile experiences, according to a report from AdTheorent.
Mobile Minutes: Line buys Microsoft's MixRadio; T-Mobile's rollover data; Cheap fitness trackers; Santa apps
Published: December 22, 2014
Today in mobile marketing - Naver’s Line messaging app to buy Microsoft’s MixRadio; Retro again? T-Mobile brings 'rollover' to data in yet another shot at rivals; Movo Wave: Cheap fitness tracker aims to shake up crowded market; Santa apps bring fun and order to the holiday season.
Holiday shopping delivers social commerce gains, mobile frustrations - Mobile Commerce Daily
Published: December 22, 2014
Mobile Commerce Daily today - Holiday shopping delivers social commerce gains, mobile frustrations; Calvin Klein revamps ecommerce strategy to address mobile growth.
Synching mobile payments and loyalty programs
Published: December 22, 2014
By Dennis Armbruster

It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.

Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Hyatt Regency Bellevue ups guest communication with SMS strategy
Published: December 19, 2014
Seattle’s Hyatt Regency Bellevue hotel is attempting to raise communication efforts between staff and guests by leveraging a two-way SMS cloud-based solution that is also set to save the hotel thousands of dollars each year.
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