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Tag: mobile


Total Results: 12730

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How geofencing can boost mobile’s influence on travel sector
Published: May 20, 2015
NEW YORK – Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity.
Marketers must boost video outreach amid surging data usage: reports
Published: May 20, 2015
Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
Mobile Minutes: WhatsApp's new chat function; Apple Maps' upgrade; AOL and Verizon merger; PayPal's fines
Published: May 20, 2015
Today in mobile marketing - Facebook might consider business-to-consumer chat for WhatsApp; Apple Maps looks set for a big upgrade with yet another mapping acquisition; For Verizon and AOL, mobile is a magic word; U.S. regulator says PayPal to pay $25 million over credit product problems.
Starbucks and Spotify partnership highlights link between mobile loyalty, content - Mobile Commerce Daily
Published: May 20, 2015
Mobile Commerce Daily today - Starbucks and Spotify partnership highlights link between mobile loyalty, content; Kohl’s, The Limited order up mobile opportunities via in-store pickup.
3 ways mobile ad strategies can go native
Published: May 20, 2015
By Eddie de Guia

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.

On mobile, marketers must entertain or perish, says DDB CEO
Published: May 19, 2015
NEW YORK – Advertising and technology executives at the Mobile Media Summit Upfront at Internet Week 2015 conference highlighted how growing worldwide connectivity and the dawn of the Internet of Things will help boost mobile outreach and offer more opportunities for advertisers to reach consumers, who are increasingly demanding engaging and entertaining content.
The Frye Company jumps to use Instagram's new emoji hashtag
Published: May 19, 2015
Boot manufacturer The Frye Company is leveraging Instagram’s new emoji hashtags as part of a contest that coincides with the finale of the brand's 20-part docuseries and helps cement its image as a craft-focused brand by encouraging consumers to include emojis of a boot and hammer.
Neo@Ogilvy exec: Wearables strategies must focus on experience over content
Published: May 19, 2015
NEW YORK – A Neo@Ogilvy executive at the Mobile Media Summit Upfront at Internet Week 2015 conference said that marketers seeking a place in the wearables space must view the devices in terms of experience rather than content, and realize that wearables may in fact pull consumers’ attention away from their smartphones if the experiences fuel their passions and favorite activities.
HotelTonight uncorks in-car rewards to promote smarter alcohol consumption
Published: May 19, 2015
HotelTonight and other brands are using in-car rewards to encourage sensible drinking and driving behavior through a program that combines a rewards network and a mobile application with a Bluetooth connection to a wireless smartphone breathalyzer.
Brands should move quickly to capitalize on wearables: report
Published: May 19, 2015
Brand marketers need to start experimenting immediately with more personalized advertising models to take advantage of the significant communications opportunities presented by wearables that connect individuals physically to the Web, according to a report from Mindshare and Goldsmiths University of London
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