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Tag: mobile

Total Results: 15229

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Mobile Minutes: Email's rough year; Google and CBS deal; apps for dating; T-Mobile fined $48M
Published: October 20, 2016
Today in mobile marketing – Whoever wins the White House, this year’s big loser is email; Google signs up CBS for Internet TV service: sources; These apps are perfecting the art of getting you to pay for dates; T-Mobile to pay $48M for misleading unlimited data plan.
4 bases to cover on mobile surveys
Published: October 20, 2016
By Ray Beharry

A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”

Staples focuses on positive experiences to build a loyal following
Published: October 19, 2016
PALM SPRINGS, CA – A Staples executive at the Mobile Shopping Summit 2016 explained how the office supply chain is able to keep up positive brand sentiment by making sure its prices are the most competitive through artificial intelligence.
EBay becomes latest platform to join the normally brand-focused chatbot movement
Published: October 19, 2016
EBay is jumping on the latest trend of using Facebook’s Messenger application for shopping support with the release of ShopBot, its new chatbot.

Red Robin modernizes marketing tactics while celebrating tradition of the hamburger
Published: October 19, 2016
Red Robin is updating its marketing strategies by refocusing its latest “Let’s Burger” campaign away from broadcast and towards digital and mobile.
Yoplait appeals to Generation Z with mobile-optimized video campaign
Published: October 19, 2016
General Mills franchise Yoplait is commemorating teens with a new campaign that uses mobile-optimized video to assist the rollout of a specially designed pouch.
Mobile Minutes: First 5G modem unveiled; Branded domain names; Samsung Note 7 exchange; Disney dropped Twitter bid over
Published: October 19, 2016
Today in mobile marketing – Qualcomm announces the world's first 5G modem, leading the way to multi-gigabit Internet speeds on phones; Say hello to .google and other branded internet addresses; Samsung sets up Note 7 exchanges at major U.S. airports; Report: Disney nixed Twitter bid partly over image.
Urgency for luxury brands to adopt mobile clienteling
Published: October 19, 2016
By Kevin Nix

If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.

The North Face debuts social and mobile video campaign targeting urban consumers
Published: October 18, 2016
The North Face is bridging the gap between online and offline marketing by celebrating the opening of its new flagship location in New York with dedicated social and mobile video content, targeting urban consumers who have a higher level of mobile usage.
Ringling Bros. takes back the circus in election-themed social video campaign
Published: October 18, 2016
In a time when new election controversies seem to come out daily and members of all political parties throw out derogatory terms, Ringling Bros. and Barnum & Bailey is launching a social media and mobile video campaign to take back the word “circus” to its original meaning.
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