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Tag: mobile

Total Results: 11804

   Displaying: 21 - 30

Has mobile really replaced TV as the first screen for consumers?
Published: November 21, 2014
A report that mobile has pulled off an improbable victory over television by wresting away the title of top screen is a wake-up call for marketers who need to do a better job of finding ways to connect with consumers across multiple platforms.
Dove, Kohl’s generate the most love on social media
Published: November 21, 2014
Unilever personal care brand Dove and retailer Kohl’s landed at the top of social media relationship platform Hootsuite’s monthly Love List acknowledging the brands that saw the most love on social media in October.
Chipotle sees 20pc of job applications coming from new app
Published: November 21, 2014
Chipotle Mexican Grill is streamlining its job application process by enabling candidates to apply via a Web-based mobile application program for smartphones and tablets.
New York Jets excite fans with live video coverage on mobile
Published: November 21, 2014
With digital consumption on a significant rise in the past year, the New York Jets football team is increasing the amount of digital content available to its fans by bringing live video coverage from pre- and postgame shows, select press conferences and team events to users of its mobile application and Web site.
Topps’ Facebook and Twitter campaigns propel Bunt app to top spot
Published: November 21, 2014
By customizing the creative for app installs ads on Twitter and Facebook to specific customer segments, baseball trading card maker Topps drove its Bunt mobile card collecting application to the top of the standings in the baseball app pantheon.
Mobile Minutes: Washington Post app; T-Mobile offers free tablet; Apps compete with Snapchat; Wine-selecting app
Published: November 21, 2014
Today in mobile marketing - Washington Post launches new app with help from Amazon Fire; T-Mobile offers free tablet in pre-Black Friday deal; Apps to compete with Snapchat in temporary messaging; Next Glass app makes wine and beer selection a snap.
Gap introduces wish lists, in-store Wi-Fi to boost holiday sales - Mobile Commerce Daily
Published: November 21, 2014
Mobile Commerce Daily today - Gap introduces wish lists, in-store Wi-Fi to boost holiday sales; Beacon-based rewards entice holiday shoppers in Atlanta suburb.
Lack of TV-mobile ad integration will cost brands as holiday shopping begins
Published: November 20, 2014
Marketers are unsure how to integrate television and mobile to engage multitasking consumers, a deficiency that could result in missed purchasing opportunities as the crucial holiday selling season ramps up.
Unilever’s Shield sponsors mobile calls to drive in-store trial
Published: November 20, 2014
Unilever’s Shield deodorant brand achieved one-to-one engagement with customers by letting them make a free call with a short code that triggered a callback, an audio ad and a coupon offer before the call was put through, driving up to 5,000 calls an hour at one point.
Barnes and Noble addresses user frustration with single-feature Nook Audiobooks app
Published: November 20, 2014
Barnes and Noble is attempting to stir up interest in its Nook ereader with the introduction of a new Nook Audiobooks mobile application for Android users.
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