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Tag: mobile


Total Results: 10732

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Mobile display ads: Early data shows that double opt-in does not improve quality
Published: April 16, 2014
By John Busby

Early data shows that double opt-in has only a modest impact on accidental clicks.

Can location data solve click-to-call’s attribution problem?
Published: April 15, 2014
The rise of location and sophisticated data may be just what brands need to justify click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.
Chrysler turns drivers into technicians via augmented reality
Published: April 15, 2014
Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app.
Ahnu targets outdoor enthusiasts to generate 6.2pc click-through rate
Published: April 15, 2014
Shoe brand Ahnu ran a targeted mobile advertising campaign last year that is now fueling the brand to continue to run other initiatives with application MapMyRun this year.
New York Cares heats up coat drive with a mobile question
Published: April 15, 2014
By using mobile to pose a question to New Yorkers and identify strong leads, nonprofit New York Cares was able to deliver a 2.05 percent click-through rate and help keep people warm during a bitterly cold winter.

Mobile Minutes: In-flight Wi-Fi, Amazon, Nashua Mobile, mobile hunting permits, Google
Published: April 15, 2014
Today in mobile marketing - Faster Wi-Fi on flights leads to battle in the sky; Is the Amazon phone about mobile payments?; MTN, Vodacom to buy Nashua Mobile users for $215 Million; Permits available on mobile devices; Google buys drone maker Titan Aerospace.
Walmart plays catch-up in mobile pharmacy with new app features - Mobile Commerce Daily
Published: April 15, 2014
Mobile Commerce Daily today - Walmart plays catch-up in mobile pharmacy with new app features; Amazon, Facebook look to differentiate mobile payments with data.
Applying true luxury marketing principles to the broader luxury sector
Published: April 15, 2014
By David Moritz

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

How the 5 biggest online travel agencies are expanding beyond mobile bookings
Published: April 14, 2014
The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.
Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories
Published: April 14, 2014
Taco Bell turned to Snapchat yesterday to introduce the new Doritos Locos Tacos via a series of images that ran throughout the day leading up to the MTV Movie Awards, culminating in a complete narrative.
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