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Tag: mobile

Total Results: 11652

   Displaying: 21 - 30

Small businesses target hyper-local mobile ads via brandsí apps
Published: October 28, 2014
The mobile applications of the Weather Channel, Major League Baseball and thousands of other consumer brands are a portal to fast, cheap, hyper-local advertising for small businesses such as the El Basha Restaurant in Westborough, MA, that created its own mobile ads using the Cidewalk app.
Walmart Canada helps Half Your Plate campaign move from social into retail stores
Published: October 28, 2014
Walmart Canada is joining Half Your Plate, a healthy eating campaign sponsored by the Canadian Produce Marketing Association, paving the way for a successful social media campaign to move onto produce packaging and into retail locations across Canada.
Mobile Minutes: Foursquare uses subway ads; Nokia returns; "Uber for kids" launches; Amazon unveils Fire TV stick
Published: October 28, 2014
Today in mobile marketing - Can subway ads bring mainstream users to Foursquare?; Nokia will return, hints at 2016 for Finland's next smartphone; Shuddle is an Uber for kids driven by childcare pros; Amazon unveils Chromecast rival Fire TV Stick.
How not accepting Apple Pay could backfire for retailers - Mobile Commerce Daily
Published: October 28, 2014
Mobile Commerce Daily today - How not accepting Apple Pay could backfire for retailers; Coach takes lifestyle approach with new social shopping app.
Significant app development backlog costs companies revenue, customers: report
Published: October 27, 2014
A growing application development backlog problem is damaging revenue opportunities in the enterprise, with 85 percent of companies having a mobile backlog of between 1 and 20 apps, while 50 percent have a backlog of between 10 and 20 apps, according to a new report.
Foxís Sleepy Hollow promoted in Waze app for Halloween scares
Published: October 27, 2014
Fox Broadcasting Companyís television show Sleepy Hollow is incorporating a characterís creepy voice in the community-based traffic and navigation application Waze to tap mobile creativity and awareness during Halloween.
Taylor Swift hits right notes with mobile strategy for new album
Published: October 27, 2014
Leading up to the release of her newest album today, country crossover Taylor Swift partnered with multiple mobile-driven brands to keep her social followers on their toes and build anticipation for the new music.
Chicago Transit Authorityís beacons key step in building connected city
Published: October 27, 2014
The Chicago Transit Authority will launch a pilot project that explores the benefits of beacon technology for transit authorities, consumers and brands, including the potential for coupon offers for travelers within range of a store.
Is Amazonís fizzling Fire the end for retailer-launched phones?
Published: October 27, 2014
The inability of Amazonís Fire phone to generate substantial sales following its much-publicized launch is raising questions about retailersí ability to successfully launch their own phones.
Keek mobile app targets young filmmakers via film festival partnership
Published: October 27, 2014
Keek is the official video app for The Varsity Brands All American High School Film Festival, and will have a presence at the event for young filmmakers.