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Tag: mobile

Total Results: 13408

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Dove pins hopes on Pinterest for connecting with millennial moms
Published: October 1, 2015
Unilever’s Dove is continuing to boost its image as a supporter of women’s self-esteem with a new campaign leveraging Pinterest, reflecting the platform's ongoing relevance for targeting millennial women even as other marketers flock to Snapchat and Instagram.
Toyota revs up content for AOL and NBCUniversal’s mobile-first partnership
Published: October 1, 2015
Toyota Motor is the first advertising partner opening its doors to branding initiatives and original Web series development as part of AOL On and NBCUniversal’s new partnership, which will further AOL’s digitization goals by rolling out premium content across a slew of mobile platforms.
Apple Watch app development slows as benefits prove elusive: report
Published: October 1, 2015
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
Huffington Post unveils new design, following mobile test
Published: October 1, 2015
Digital publication Huffington Post revealed its new Web site following a successful test run on mobile, showcasing the influence of smartphone experiences on how news is consumed today.
Man on the Street: Mobile outlook for the year ahead
Published: October 1, 2015
NEW YORK – Executives at the Mobile Marketing Association's SM2 Innovation Summit 2015 pointed to issues such as optimal leveraging of data, attribution, ad-blocking and programmatic buys as their top-of-the-mind concerns for the coming year in mobile.
Mobile Minutes: Twitter commerce; ComScore buys Rentrak; Chromecast's redesign; Wireless charging
Published: October 1, 2015
Today in mobile marketing – Twitter expands ecommerce to attract more retailers; ComScore to buy Rentrak creating major challenger to Nielsen; Google redesigns Chromecast for speed and power; 3 companies race to charge smartphones without wires.
Slow EMV transition will dampen NFC’s potential this holiday season - Mobile Commerce Daily
Published: October 1, 2015
Mobile Commerce Daily today - Slow EMV transition will dampen NFC’s potential this holiday season; House of Fraser unzips mobile sales via scan-to-shop catalogs.
3 factors that deliver better ROI for mobile commerce
Published: October 1, 2015
By Melinda Krueger

While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.

Snickers campaign exhibits importance of nonintrusive mobile ads
Published: September 30, 2015
NEW YORK – An executive from video game developer Entertainment Arts at the Mobile Marketing Association's SM2 Innovation Summit 2015 claimed the path to being successful with mobile advertising is to reward consumers for engaging with marketing content and viewing ads.
What brands can learn from Volvo’s award-winning creative: Digital execs
Published: September 30, 2015
NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.
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