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Tag: mobile

Total Results: 11337

   Displaying: 21 - 30

Covergirl reinforces connection to style icons via Twitter during VMAs
Published: August 26, 2014
Procter and Gamble's Covergirl and Unilever's Tresemmé took advantage of the focus on glamour during MTV’s Video Music Awards by promoting tweets of celebrities’ looks and use of the brands’ products.
Ole Miss leverages beacons to engage sports fans
Published: August 26, 2014
The University of Mississippi, colloquially known as Ole Miss, is leveraging Apple’s iBeacon technology to enhance the fan experience during sports events and link to a rewards program.
Suzi Roher’s tech belts combine fashion with practicality
Published: August 26, 2014
Canadian designer Suzi Roher has created a line of wearable technology belts as she looks to be a part of the growing convergence between mobile and fashion.
Burger King ups ante on promoting apps with smartphone offer - Mobile Commerce Daily
Published: August 26, 2014
Mobile Commerce Daily today - Burger King ups ante on promoting apps with smartphone offer; CVS Caremark bets on mobile innovation to extend stores’ reach.
Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

General Motors leverages mobile hubs to connect with buyers
Published: August 25, 2014
General Motors’ effort to turn its cars into mobile hubs may give consumers easier access to applications and services that call for high-speed cellular or data connections.
USPS delivers digital mail to marketers through augmented reality
Published: August 25, 2014
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any letter.
University of California boosts engagement using native ads
Published: August 25, 2014
The University of California has been testing native advertising on online magazine source Slate.com and has seen a strong response on social media with one story receiving more than 7,000 likes on Facebook.
Perrier makes China splash with social-media bubble-popping game
Published: August 25, 2014
Perrier is leveraging China’s popular Weibo social media network to build brand engagement with a mobile bubble-popping game.
Adidas miZX Flux app takes customization to new level - Mobile Commerce Daily
Published: August 25, 2014
Mobile Commerce Daily today - Adidas miZX Flux app takes customization to new level; Quicken finds data entry a key use for mobile.