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Tag: mobile

Total Results: 12426

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Sen. Ted Cruz stumps for SMS role in election campaigning
Published: March 25, 2015
Sen. Ted Cruz turned to SMS messaging to mobilize voters and raise money as he kicked off his 2016 run for president, reflecting politicians’ growing awareness of the necessity of including a mobile program in campaigning today.
Net neutrality faces first of many expected legal challenges
Published: March 25, 2015
The first two of possibly many lawsuits have been filed against the Federal Communications Commission’s net neutrality rules, which are likely to face legal challenges on a number of different fronts.
Most millennials will not pay for news on any platforms: study
Published: March 25, 2015
The millennial demographic is still interested in reading news, but it must be free and mobile, according to a recent study by Retale, a location-based mobile platform for retailers.
Mobile Minutes: Samsung pre-installs Office apps; Coca-Cola's cloud focus; Twitch and music; Mobile-optimized videos
Published: March 25, 2015
Today in mobile marketing - Microsoft CEO Nadella partners with his enemy's enemy; Coca-Cola looks to secure edge for age of cloud, mobility; Twitch continues move into music with Ultra festival deal; Hulu's ex-CEO starts paid video site for YouTube stars.
Carl’s Jr. spices up burger sales with mobile-driven takedown contest - Mobile Commerce Daily
Published: March 25, 2015
Mobile Commerce Daily today - Carl’s Jr. spices up burger sales with mobile-driven takedown contest; Kroger’s app upgrades shopping list for enhanced planning, shopping experiences.
Inviting opinion pieces on mobile marketing
Published: March 25, 2015
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

Quaker cooks up tactile mobile ad for memorable new product launch
Published: March 24, 2015
PepsiCo Inc.’s Quaker Oats Co. has an innovative new mobile ad campaign leveraging hot spots to highlight noteworthy ingredients such as quinoa, pecans and flax in a way that is easily digestible as well as memorable for on-the-go consumers.
Game of Thrones premiere streams live on Facebook as HBO Now launches
Published: March 24, 2015
Game of Thrones, the first of HBO's series to launch on the standalone streaming service HBO Now, will see its red carpet premiere streamed live on Facebook as the producers of television programming increasingly turn to social media to reach new viewers on mobile in real-time.
Miracle-Gro plants garden of emojis to attract millennial customers
Published: March 24, 2015
Miracle-Gro is creating what it calls the world’s biggest crowdsourced garden built entirely from plant and flower emojis to celebrate spring and reach millennial buyers of its garden and landscaping products.
CBS captivates consumers with new bingo-like scavenger hunt game
Published: March 24, 2015
CBS Local Digital Media launched a new photo gaming application for iOS named Pingo from which different brands across the board will benefit.
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