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Tag: mobile


Total Results: 14414

   Displaying: 21 - 30

Mobile Minutes: Snapchat's Olympics deal; Xiaomi's smartwatch; Google's Trips app; MLB and virtual reality
Published: May 2, 2016
Today in mobile marketing - Snapchat scores unique deal with NBC to showcase Olympics; One of China's hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams are turning to virtual reality.
How social influencers are disrupting mcommerce in industries besides retail - Mobile Commerce Daily
Published: May 2, 2016
Mobile Commerce Daily today - How social influencers are disrupting mcommerce in industries besides retail; EBay uncorks more extensive product inventory via wine app collaboration.
Mobile apps vs. mobile Web: Do you have to choose?
Published: May 2, 2016
By Ajay Kapur

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

Sephora solidifies presence as trusted beauty source with Wishbone adoption
Published: April 29, 2016
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
CNN values data in politics news app for digestible consumption
Published: April 29, 2016
CNN has developed a standalone application for users wanting to get an in-depth look at politics and the 2016 election, with a data-driven experience that aims to provide an independent experience from its Web site and on-air content.
DoubleTree tracks sentiment of year-long campaign through social listening tools
Published: April 29, 2016
Hilton's DoubleTree is attempting to shift social conversation regarding travel to a more positive sentimentality by prompting users to share stories of kindness, and will be using social tracking to determine the impact of the campaign.
Burberry puckers up to acquaint consumers with beauty offerings
Published: April 29, 2016
British apparel and accessories house Burberry is showcasing the diversity of its lip color collection through a multifaceted digital push.
Mobile Minutes: Snapchat's video views; Apple's auto-correct patent; Uber's new rule; Messaging platform hub
Published: April 29, 2016
Today in mobile marketing - Snapchat user ‘Stories’ fuel 10 billion daily video views; Apple might put an end to your auto-correct fails; Uber testing new 2-minute wait rule before charging passengers; A single app that’ll wrangle your millions of messengers.
Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne? - Mobile Commerce Daily
Published: April 29, 2016
Mobile Commerce Daily today - Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?; Mobile sales volume projected to reach 2.05B by 2020: report.
When it comes to mobile shopping, customer location is everything
Published: April 29, 2016
By Anthony Nicalo

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

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