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Tag: mobile

Total Results: 11581

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WWE Network launches mobile ads, hooking Pepsi and Mattel
Published: October 15, 2014
WWE is running advertising on the mobile version of its streaming online video network, claiming Pepsi, Mattel, Kmart and other big brands among the advertisers it has landed so far.
Mobile Minutes: Skype Qik app; Iliad drops T-Mobile bid; Publicis buys Matomy Media stake; Google Pigeon
Published: October 15, 2014
Today in mobile marketing - Microsoft launches Skype Qik for video clip conversations; Iliad shares leap after failure to win US mobile prize; Publicis to buy stake in digital-advertising technology company Matomy Media; Google lets a search pigeon out of the coop and it lands nearby.
McDonald’s enhances customer payments via app-based AmEx rewards - Mobile Commerce Daily
Published: October 15, 2014
Mobile Commerce Daily today - McDonald’s enhances customer payments via app-based AmEx rewards; Twitter may have advantage over Facebook in mobile payments.
Regaining consumer attention for retailer apps through beacon marketing
Published: October 15, 2014
By Michael Trepeta

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

Mobile must transform customer experience, not merely simplify communication: KPMG
Published: October 14, 2014
While one of the biggest mandates before CEOs right now is transforming the customer experience, many companies have not progressed beyond leveraging mobile to streamline existing communications.
Mobile TV use differs by demographics but is universally embraced
Published: October 14, 2014
The majority of today’s generations are not only enjoying but also expecting mobile compatibility with their favorite TV shows.
The Knot inspires brides-to-be with mobile-optimized runway show
Published: October 14, 2014
The Knot, an online wedding resource, is ramping up its mobile strategy by offering brides a sneak peek at upcoming designer bridal gowns with live-streaming runway shows on mobile and desktop.
MSN leverages real-time sports video to boost fan engagement
Published: October 14, 2014
MSN’s leveraging of real-time sports video to expand its audience points to mobile’s suitability for delivering relevant content no matter where fans are.
Anthem Blue Cross and Blue Shield drives online doctor visits
Published: October 14, 2014
Anthem Blue Cross and Blue Shield is offering members around-the-clock medical access from the convenience of any location with LiveHealth Online, an online care service that provides live video visits with doctors via mobile, tablet or desktop devices.
Mobile Minutes: YouTube’s new studio; Snapchat photo leak; FBI on Apple, Google; Uber’s bad reviews
Published: October 14, 2014
Today in mobile marketing: YouTube takes Manhattan; Snapchat blames photo leak on unauthorized third-party apps; FBI director says Apple and Google are putting their customers beyond the law; Taxi companies want you to know Uber gets poor reviews. But so do the taxis.