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Tag: mobile

Total Results: 13394

   Displaying: 31 - 40

Foot Locker dares NBA player to score or perform Twitter-generated challenges
Published: September 28, 2015
Foot Locker is leveraging a combination of social media contests, celebrity ambassadors and challenges in a unique campaign in which Twitter users share dares for a big name basketball player, showcasing how marketers can stand out amid an onslaught of content on social channels.
Arm & Hammer unwraps holiday engagement via scannable receipt promotion
Published: September 28, 2015
Church & Dwight Co.’s Arm & Hammer brand is leveraging mobile for a holiday promotion by asking consumers to purchase boxes of baking soda, snap a photo of their receipt with their smartphones and text it to a designated number to receive a complimentary Martha Stewart recipe booklet.
Mobile Minutes: IPhone 6S debuts; Sprint vs. T-Mobile; Google’s antitrust woes; BlackBerry’s Android phone
Published: September 28, 2015
Today in mobile marketing – IPhone 6S global launch undeterred by Pope's visit or bad weather; Sprint, T-Mobile escalate war for new iPhone customers; Google said to be under U.S. antitrust scrutiny over Android; BlackBerry to launch Android smartphone.
How retailers’ mobile shipping options can diminish Amazon’s looming shadow - Mobile Commerce Daily
Published: September 28, 2015
Mobile Commerce Daily today - How retailers’ mobile shipping options can diminish Amazon’s looming shadow; Mobile payment data breaches to grow in the next 12 months: report.
What are retained versus acquired app users really worth?
Published: September 28, 2015
By Kelsey Ricard

The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.

Why brands have the most to gain from Facebook 360 video
Published: September 25, 2015
GE, Disney, Saturday Night Live and Mountain Dew are among the slew of brands that have quickly made use of Facebook’s new 360 video feature, pointing to virtual reality's growing role in marketing.
Marketers largely fail with first-day-of-fall social campaigns
Published: September 25, 2015
Marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality.
Pepsi uncaps SMS to add fizz to NFL sweepstakes
Published: September 25, 2015
PepsiCo is taking to mobile to promote its National Football League sponsorship by encouraging users to text football-related keywords to a designated number and receive links to microsites offering sweepstakes entries to win Pepsi merchandise.
Encourage three app sessions in first three days to drive retention: Localytics
Published: September 25, 2015
Only 29 percent of application users will become inactive if marketers can successfully encourage them to have three sessions in the first three days after downloading an app, according to new research from Localytics.
Mobile Minutes: Vertical video; Apple malware; Samsung Pay; Click fraud
Published: September 25, 2015
Today in mobile marketing – Vertical video pays off for Snapchat; Apple lists top 25 apps hit by malware; Samsung touts mobile payment success; The fake traffic schemes that are rotting the Internet.
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