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Tag: mobile

Total Results: 10757

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Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins - Mobile Commerce Daily
Published: April 18, 2014
Today on Mobile Commerce Daily - Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins; 7-Eleven cranks up app downloads with mobile-exclusive sweepstakes.
Pay per call and mobile search are the future of mobile commerce
Published: April 18, 2014
By Eric J. Gerritsen

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

Product ads transform search marketing but mobile potential is unfulfilled
Published: April 17, 2014
While the growth in image-based product ads is transforming paid search marketing as Google gives them greater prominence in search rankings, the experience of several brands suggests significant untapped potential exists here for mobile marketers.
DTS says mobile marketers should focus on better audio over video
Published: April 17, 2014
Often in mobile the bigger emphasis is placed on video quality over audio quality when delivering entertainment and brand experiences, but according to audio technology firm DTS, it should be the other way around.
Jeep sees 43pc spike in desktop CTR with addition of mobile
Published: April 17, 2014
Jeep wrapped up a mobile, tablet and desktop campaign last year that resulted in more than 50 percent of impressions reaching the same consumer across multiple devices.
New York bars gamify traditional pub crawling using beacon technology
Published: April 17, 2014
BeaconCrawl, an interactive bar crawl event supporting bars in lower New York that were hit by 2012's Superstorm Sandy, will integrate beacons with a mobile application to drum up business.
How better Wi-Fi will help Burger King sell more burgers - Mobile Commerce Daily
Published: April 17, 2014
Mobile Commerce Daily today - How better Wi-Fi will help Burger King sell more burgers; 78pc of millennials want mobile options when picking a bank: report.
Mobile Minutes: Alibaba, sticons, Tizen, WeChat
Published: April 17, 2014
Today in mobile marketing - Bigger than Facebook? Chinese tech giant Alibaba plans U.S. IPO; Messaging app line unveils ‘sticons’; For elusive Tizen smartphone, another new launch date; Tencent WeChat and SINA Weibo: the frenemies of the Chinese mobile space.
3 recent market shifts in in-game advertising
Published: April 17, 2014
By Jessica Joines

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

Marketers fail at task-oriented, utility-based mobile ads: Forrester Research
Published: April 16, 2014
The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.
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