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Tag: mobile


Total Results: 10711

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Clorox holds Twitter party to further ongoing dialog with parents
Published: April 9, 2014
Clorox launches its biggest Twitter campaign ever tonight with a four-hour party featuring real-time reenactments of parents submissions featuring the everday messes they have to deal with.

Gucci places sunglass collection amid laid-back Hollywood atmosphere
Published: April 9, 2014
Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.
Payment apps headed toward shakeout as merchant offerings multiply - Mobile Commerce Daily
Published: April 9, 2014
Mobile Commerce Daily today - Payment apps headed toward shakeout as merchant offerings multiply; Mobile payments to rise 40pc this year: Juniper.
Mobile Minutes: Google, Uber, Adobe, IBM
Published: April 9, 2014
Today in mobile marketing - At Google, bid to put its glasses to work; Uber to launch bike-courier service; With brilliant Lightroom iPad app, Adobe gives us the future of photography; IBM expands MobileFirst consulting services.
Mobile ad revenue share report requires native response
Published: April 9, 2014
By Ariff Quli

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

Automakers inch ahead in mobile creative despite technological challenges
Published: April 8, 2014
NEW YORK - While many marketers continue to struggle in syncing up compelling mobile creative with new types of ad units, automakers are staying a step ahead of the competition, according to a Mindshare executive at the 2014 IAB Mobile Marketplace.
Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing
Published: April 8, 2014
Mobile is giving the shopper marketing program for Kraft Foods’ Oscar Mayer Deli Fresh brand a boost via geo-targeting, in-store ads and iBeacon-delivered mobile alerts as part of a campaign to support several new Deli Fresh flavors.

IAB exec: Millennial Hispanics will fuel next-generation mobile marketing
Published: April 8, 2014
NEW YORK - Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
Reaching college students on mobile requires innovation
Published: April 8, 2014
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.
Mobile Minutes: Twitter, Amazon, Lenovo, Qualcomm
Published: April 8, 2014
Today in mobile marketing - Twitter to acquire Android lockscreen app Cover; Amazon debuts 'Dash' stick for scanning, adding groceries to AmazonFresh; Lenovo buys mobile, 3G, LTE technology patent portfolio; Qualcomm adds fastest ever 64-bit Snapdragon mobile chip.
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