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Tag: mobile


Total Results: 11337

   Displaying: 31 - 40

Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

Time Warner builds awareness by providing free Wi-Fi to U.S. Open attendees
Published: August 23, 2014
Cable telecommunications company Time Warner will be providing 235 access points of free Wi-Fi Internet service for attendees at the United States Open Tennis Championships in New York, building awareness of the company and serving as its largest public venue installation to date.
Gap Dress Normal fall campaign features mobile-friendly elements
Published: August 22, 2014
Clothing and accessories retailer Gap plans to launch its fall campaign Dress Normal with strong mobile aspects, such as the use of video takeovers and GIFs to appeal to a mobile-friendly audience.
Hooked on Phonics’ latest app Reading Pro targets older, tech-savvy kids
Published: August 22, 2014
Learning tool Hooked on Phonics has released a new app called Reading Pro aimed at children aged 7 to 10, seeking to strengthen reading skills among an age group already familiar with mobile devices.
Redfin offers mobile homebuyers a 3D walk through properties
Published: August 22, 2014
Redfin, a national real-estate brokerage, is letting mobile homebuyers tour its listed homes for sale by viewing a high-resolution three-dimensional view from any angle inside the home.
Allure Magazine on board with new beauty-appointment app - Mobile Commerce Daily
Published: August 22, 2014
Mobile Commerce Daily today - Allure Magazine on board with new beauty-appointment app; Hyatt leverages Uber on-demand taxi service to ease travel for guests.
How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics
Published: August 21, 2014
Clothing and accessories retailer Banana Republic is conducting via social media a marketing campaign seeking to drive foot traffic by offering goodies such as products from Skinnygirl Cocktails and Benefit Cosmetics to attendees of a special in-store event.
Glidden, House Beautiful paint the scene for redecorating shoppers with augmented reality
Published: August 21, 2014
Hearst Corporation’s House Beautiful Magazine has teamed with paint manufacturer Glidden to execute an interactive advertisement that viewers can scan with their smartphones to upload a photo that allows them virtually test out the color swatches in the room they plan to paint.
Texting lives on, despite rise of OTT: experts
Published: August 21, 2014
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.