Tag: mobile

Total Results: 9129

Can mobile save the TV star?: ABC launches live-streaming app

Published: May 14, 2013

With traditional network television viewership continuing to plummet, ABC is the first network to make live content available to mobile users on a full-time basis via the new Watch ABC mobile application.

Folgers taps voice recognition for brand building

Published: May 14, 2013

Folgers is leveraging a mobile application to mix up its classic marketing jingle for consumers.

Dodge, Universal Pictures aim for engagement via multichannel campaign

Published: May 14, 2013

Chrysler Group's Dodge is partnering with Universal Pictures to get fans excited for the upcoming “Fast & Furious 6” film with a campaign that includes mobile, television and online components.

Google Wallet’s troubles mount as group head departs, physical card is dropped - Mobile Commerce Daily

Published: May 14, 2013

Mobile Commerce Daily today - Google Wallet’s troubles mount as group head departs, physical card is dropped; Visa enhances offers platform with location-based deals.

Common sense rules in LA Lakers text message lawsuit

Published: May 14, 2013

By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Data dips deeper into the pockets of wireless carriers

Published: May 14, 2013

By Paul Sinclair

Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.

YouTube makes premium video play, opening up mobile advertising opportunities

Published: May 13, 2013

As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

Google exec: Mobile has a measurement problem, not a conversion one

Published: May 13, 2013

NEW YORK – A Google executive at the 2013 MMA Forum said that marketers need to figure out how to attribute mobile value beyond mcommerce orders on their mobile site and identify additional ways their customers may be converting.

Anheuser-Busch InBev exec: Mobile must bring utility on a day-to-day basis

Published: May 13, 2013

NEW YORK – An Anheuser-Busch InBev executive at the 2013 MMA Forum said that mobile has a huge opportunity to provide utility and connect with consumers in a one-to-one way to ultimately drive a purchase.

Mondelez International exec: Focus on understanding entire customer journey

Published: May 13, 2013

NEW YORK – A Mondelez International executive at the MMA Forum 2013 said that being able to understand a consumer's shopping journey will give brands a disruptive competitive advantage in mobile.