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Tag: mobile

Total Results: 15146

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Mondelez spreads branded content across music streaming with iHeartMedia partnership
Published: September 23, 2016
Mondelez International is capitalizing on the growing popularity of music streaming platforms with a new multi-year collaboration with iHeartMedia, designed to strategically place its Nabisco brands’ content across the service’s social and digital channels.
Cheetos unpacks Halloween-themed social contest on mobile-optimized art hub
Published: September 23, 2016
Frito-Lay’s Cheetos brand is joining the Halloween spirit by inviting consumers to purchase its Bag of Bones products, create ghoulish combinations with the monster-themed shapes and upload their art to a mobile-optimized exhibit site for a chance to win prizes.
Mobile Minutes: Instagram's advertiser base; HTC's headphone jack; Facebook's measurement tools; Amazon's photo prints
Published: September 23, 2016
Today in mobile marketing - Instagram more than doubles advertiser base in six months; It looks like another flagship phone is going to ditch the headphone jack; Facebook reveals new measurement tools and ad options for retailers; Amazon offers cheap photo prints to Prime members.
Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons - Mobile Commerce Daily
Published: September 23, 2016
Mobile Commerce Daily today - Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons; Macy’s partnership with cosmetic service app combines beautification with at-home shopping.
Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go
Published: September 23, 2016
By Joel Citron

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

Marriott highlights modernized room designs via mobile-supported art installation
Published: September 22, 2016
Marriott Hotels is inviting New York residents to visit an installation featuring an inverted replica of a guest room, snap photos of themselves in the simulation and upload the images to social media via the #MGravityRoom hashtag.
ExxonMobil’s social campaign invites users to share extraordinary commute stories
Published: September 22, 2016
ExxonMobil is looking to reward loyalists of its Mobil 1 brand through the expansion of its existing Our Normal Drives video series to the social media space.
Time Inc. unrolls virtual reality platform, highlighting media’s shifting focus
Published: September 22, 2016
Time Inc. rolled out Life VR, its new virtual reality application, this week, enabling readers to access storytelling on a more interactive medium and showcasing the growing technology-first mindset that publishers are quickly adopting.
Mobile Minutes: Google's AI messaging app; Twitter's debate coverage; Instagram's drafts feature; Tinder and Spotify
Published: September 22, 2016
Today in mobile marketing - Meet the AI assistant behind Google’s new messaging app, Allo; Twitter will livestream Bloomberg News’ coverage of presidential debates: Report; Instagram is adding this highly-desired feature for additional touch-ups; Tinder and Spotify hook up for musical matches.
70pc of consumers find loyalty programs too cumbersome: report - Mobile Commerce Daily
Published: September 22, 2016
Mobile Commerce Daily today - 70pc of consumers find loyalty programs too cumbersome: report; How Toyota’s safety-first app rewards drivers with mobile coupons.
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