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Tag: mobile

Total Results: 11610

   Displaying: 31 - 40

CBS, HBO over-the-top services pave way for new brand experiences
Published: October 17, 2014
Announcements this week from HBO and CBS about direct-to-consumer, streaming services point to how mobile is accelerating over-the-top access and opening up the potential for new brand experiences.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Apple wows with Pay launch but disappoints with new iPads
Published: October 17, 2014
Apple, signaling its intention to own the mobile-wallet space, said its Apple Pay mobile payments system would begin Monday in time for holiday shopping, while unveiling the iPad Air 2 with high-tech camera features and the iPad mini 3.
United Airlines boosts in-flight use of mobile on regional jets
Published: October 17, 2014
United Airlines will outfit more than 200 United Express regional jets with Wi-Fi as the airline boosts opportunities for in-flight use of mobile.
Royal Caribbean sponsors New York’s next phase of subway Wi-Fi
Published: October 17, 2014
Royal Caribbean is sponsoring the latest rollout of wireless service to New York subway riders in conjunction with the Metropolitan Transit Authority and a host of Wi-Fi providers including Sprint, Verizon and AT&T.
Mobile Minutes: Google Nexus; Uber rival Gett; Reddit goes mobile; inside Pinterest
Published: October 17, 2014
Today in mobile marketing – Google’s Nexus line: Nexus 6 phablet, Nexus 9 tablet and Nexus Player; Uber rival Gett is making a risky, clever play in the ride-sharing game; Reddit debuts its first official mobile app; Inside Pinterest: The coming ad colossus that could dwarf Twitter and Facebook.
Restaurant chains can enhance mobile ordering with gender-based targeting - Mobile Commerce Daily
Published: October 17, 2014
Mobile Commerce Daily today - Restaurant chains can enhance mobile ordering with gender-based targeting; Toys “R” Us crafts sweeping social campaign for annual fundraiser.
How American Eagle Outfitters provides customer value via beacons
Published: October 16, 2014
American Eagle Outfitters, which has installed beacon technology in more than 100 locations, found that offering small, timely rewards for trying on clothes dramatically impacts behavior.
BP, McDonald's are betting on mobile to transform their images
Published: October 16, 2014
Oil and gas company BP and quick-service restaurant chain McDonald's are betting on the personal nature of mobile to help them transform their public images.
28pc have booked a hotel on mobile: Expedia
Published: October 16, 2014
Expedia.com and Egencia, Expedia’s business travel brand, have released results from a global study on mobile-device-related behavior indicating consumers’ deep dependence on mobile devices while traveling.