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Tag: mobile

Total Results: 14384

   Displaying: 31 - 40

Interactive video revs up while truly native experiences lag
Published: April 22, 2016
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
With aggregate CPCs down 9pc, Google’s discovery engine competition thickens
Published: April 22, 2016
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-generating offerings.
PepsiCo’s mobile prize wheel sparkles with 8pc redemption rate
Published: April 22, 2016
With beverage brands becoming more creative in their interactive marketing tactics, PepsiCo leveraged a mobile-optimized prize wheel microsite to boost customer acquisition, resulting in approximately eight percent of offers being redeemed.
Mobile’s 66pc revenue jump drives stellar year for Internet advertising: IAB
Published: April 22, 2016
With a 66 percent jump in mobile revenue in 2015, the segment outshone other areas of Internet advertising as marketers looked to reach consumers where they are spending time – on their phones, according to a new report from the Interactive Advertising Bureau.
Mobile Minutes: Amazon’s ebook deal; Uber overtakes rental cars; Glitchy Facebook bots; Old guard slammed
Published: April 22, 2016
Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.
Eileen Fisher plants discount in mobile-optimized Earth Day style quiz - Mobile Commerce Daily
Published: April 22, 2016
Mobile Commerce Daily today - Eileen Fisher plants discount in mobile-optimized Earth Day style quiz; Shoppers browse and purchase from same device, increasingly a smartphone: report.
Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
Published: April 22, 2016
By Andrew B. Lustigman

Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
Published: April 21, 2016
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
Sears finds practical side of IoT with connected home appliances
Published: April 21, 2016
Sears is helping to make the Internet of Things more mainstream with several connected home appliances, including an air conditioner, water heater and ride-on lawn mower.
Honda rents space on smartphones via downloadable lock screens
Published: April 21, 2016
Honda is bringing a more enduring spin to its latest social campaign, which seeks to combat texting and driving by enabling consumers to download branded lock screens as a reminder to keep their phones down while on the road.
Please click here to download now!