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Tag: mobile

Total Results: 12542

   Displaying: 31 - 40

Uber driving local commerce, boosting mobile presence through YP app
Published: April 13, 2015
Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting accelerated demand for integration of mobile functionality and service.
Marriott International’s second film tantalizes millennials with value, creative
Published: April 13, 2015
Marriott International’s plumbing of a new sector of digital marketing continues with the release next month of a second original short film, French Kiss, extending an outreach to younger consumers via YouTube.
Build-A-Bear plays up mobile strategy with virtual pet ownership app
Published: April 13, 2015
Retailer Build-A-Bear is attempting to fluff up its mobile focus by leveraging its relationship with adoptable pets database Petfinder to roll out a mobile application that offers children realistic pet play experiences while providing lessons about pet ownership and responsibility.
Mobile Minutes: Samsung out-fancies Apple; Kik explores partnerships; IBM and Track app; Apple Watch's strong turnout
Published: April 13, 2015
Today in mobile marketing - Samsung's two new phones try to out-fancy Apple; Messaging app Kik is exploring partnerships; IBM uses Track app to bring golf fans close to the Masters; Strong turnout as shoppers get to try Apple Watch.
Papa John’s heats up mobile payments with sharing solution - Mobile Commerce Daily
Published: April 13, 2015
Mobile Commerce Daily today - Papa John’s heats up mobile payments with sharing solution; Dunkin’ Donuts, Seamless order in mcommerce with Google Wallet integration.
Apps are key to a meaningful user-centric mobile strategy
Published: April 13, 2015
By Peter Eckert

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

ABC News Digital exec: Push still valuable in reaching app audience
Published: April 10, 2015
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one-third of opens on the publisher’s mobile application, pointing to push’s value in helping to reach an on-the-go audience.
West Elm stacks up Facebook ads with consumer-generated photos
Published: April 10, 2015
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
Sephora and Coachella camp out on social media
Published: April 10, 2015
Beauty retailer Sephora is sponsoring the upcoming Coachella music festival in California, leveraging social media as a driving force to engage music and beauty fans at the event as well as those unable to attend.
Macy’s dives into active wear promotion with photographer Tim Kemple
Published: April 10, 2015
Department store Macy’s is partnering with photographer Tim Kemple of camp4collective in a series of YouTube videos, photographs and social media posts pertaining to adventure and sports to promote the retailer's sport and activewear lines.