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Tag: mobile

Total Results: 11158

   Displaying: 31 - 40

Location-based, relevant push notifications will reign this holiday season
Published: July 17, 2014
Push notifications can either be incredibly helpful or terribly annoying for shoppers, but emerging best-practices from the still relatively new messaging strategy suggest location and relevancy will help some notifications stand above the rest during the upcoming holiday season.
How Apple's IBM partnership will help its consumer business
Published: July 17, 2014
While Apple is known for constantly thinking ahead in terms of the consumer, the brand will put a bigger focus on enterprise through a new collaboration with IBM, with both companies hoping to reimagine the use of mobile by businesses, address security threats and cause overall growth.
Johnson & Johnson’s Donate-A-Photo surpasses 260K submissions, 20K users in one year
Published: July 17, 2014
NEW YORK - An executive from Johnson & Johnson announced a number of achievements made by mobile application Donate-A-Photo, including funding more than 20,000 children’s eye exams, the purchase of 4,000 resuscitation devices for newborns and the restoration of 14 public parks, at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day July 15.
ESPN scores on mobile, amid a plethora of big events
Published: July 17, 2014
A plethora of marquee sporting events in June caused traffic across ESPN’s mobile properties to spike dramatically, underscoring mobile’s suitability for delivery of sports content.
Staples’ expanded smart home platform connects with mobile users
Published: July 17, 2014
Mobile’s already important role for Staples’ smart home and office platform called Connect is growing with the recent integration of wearable technology.
Volvo, Weather Channel forecast deluge of hits from iPad app
Published: July 17, 2014
Volvo is teaming up with The Weather Channel to promote its XC60 crossover and reach consumers with branded creative that appears in the background of content on the channel's iPad application.
Nielsen ramps up focus on mobile
Published: July 17, 2014
Nielsen, known for its television-ratings measurement systems, is ramping up on mobile with the expansion of two big products – TV ratings and online-ad measurement – into mobile.
Mobile Minutes: Mobile health tech, CIOs, Line, Sprint and T-Mobile
Published: July 17, 2014
Today in mobile marketing - Why mobile health technologies haven't taken off (yet); How CIOs can boost mobile app adoption;
Messaging app Line files for I.P.O. in Tokyo; Paulson hedge fund backs potential Sprint, T-Mobile merger.
Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout - Mobile Commerce Daily
Published: July 17, 2014
Mobile Commerce Daily today - Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout; Web-based mobile transactions grow 48pc in North America: report.
When closeness via mobile is too close
Published: July 17, 2014
By Jeff Hasen

It did not have the stench or uneasy feeling of that “Close Encounter of the D Train” kind, but a moment at this week’s CEO/CMO Summit put on by the Mobile Marketing Association had even the hardened of marketers turning up their noses.

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