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Tag: mobile


Total Results: 11331

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How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics
Published: August 21, 2014
Clothing and accessories retailer Banana Republic is conducting via social media a marketing campaign seeking to drive foot traffic by offering goodies such as products from Skinnygirl Cocktails and Benefit Cosmetics to attendees of a special in-store event.
Glidden, House Beautiful paint the scene for redecorating shoppers with augmented reality
Published: August 21, 2014
Hearst Corporation’s House Beautiful Magazine has teamed with paint manufacturer Glidden to execute an interactive advertisement that viewers can scan with their smartphones to upload a photo that allows them virtually test out the color swatches in the room they plan to paint.
Texting lives on, despite rise of OTT: experts
Published: August 21, 2014
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
Cross-functional collaboration fuels mobile ROI - Mobile Commerce Daily
Published: August 21, 2014
Mobile Commerce Daily today - Cross-functional collaboration fuels mobile ROI; Uber takes on Google in the instant-delivery realm.
How solving for identity can fix mobile measurement
Published: August 21, 2014
By Stephanie Bauer Marshall

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile
Published: August 20, 2014
The Dallas Cowboys’ home, AT&T Stadium, is enhancing the in-stadium experience for visitors with a mobile application that guides them to seats, concession stands and bathrooms and even lets them post photos to a 130-foot LED display screen.
Calling for nominations: Mobile Women to Watch 2015
Published: August 20, 2014
If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2015. Nominations accepted through Sept. 5.
Bebe offers diamonds in exchange for user submissions sporting its denim styles
Published: August 20, 2014
Fashion label bebe is seeking to entice fans with $20,000 worth of diamond jewelry in a contest requesting user-submitted photos of consumers wearing its denim styles.
Retailers must streamline mobile shopping with easy checkout: report
Published: August 20, 2014
Retailers must meet the needs of task-oriented mobile shoppers by streamlining the shopping experience with easy checkout, more user-friendly search/navigation systems and supporting the decision-making process with timely and pertinent information, according to the e-tailing group’s annual mobile shopping report.
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