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Tag: mobile


Total Results: 11430

   Displaying: 31 - 40

Publishers’ native advertising programs move past experimental stage
Published: September 12, 2014
Now that news sources The HuffPost Partner Studio, American Lawyer Media’s BrandPerspectives, Washington Post’s BrandConnect and Slate’s SlateCustom have spent months testing native advertising through Polar’s MediaVoice, the next stage is to provide advanced analytics so that brands can justify the investment.
Mobile Minutes: Apple's smartwatch play; Improving IT relationships; SAP, Ericsson team up; Facebook tests posts
Published: September 12, 2014
Today in mobile marketing - Apple’s smart smartwatch play: Let developers find the killer app; What marketers can do today to improve their relationship with IT; SAP, Ericsson team up for mobile management and apps; Facebook is testing self-destructing posts.
Apple Pay vs. MCX: Which has bigger potential in mobile payments? - Mobile Commerce Daily
Published: September 12, 2014
Mobile Commerce Daily today - Apple Pay vs. MCX: Which has bigger potential in mobile payments?; Millennials are open to new forms of payment: report.
Twitter exec: Mobile sparking seismic shift in holiday buying decisions
Published: September 11, 2014
NEW YORK - A Twitter executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said mobile’s ability to make shoppers aware of products and brands by supplying them with pertinent information will produce a seismic shift in holiday-shopping buying decisions.
NY Times eyes deep linking to drive app use
Published: September 11, 2014
NEW YORK – A New York Times executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said he expects deep linking to be integrated in the news organization’s mobile applications shortly as it strives to be where its core readers are.
Kahuna stresses personalization for optimal mobile strategies
Published: September 11, 2014
NEW YORK – A Kahuna executive at the Mobile Marketing Summit: Holiday Focus 2014 stressed the need for personalization and consumer-first strategies to drive massive revenue opportunities for brands.
Bloomberg focuses on imagery in use of mobile video
Published: September 11, 2014
NEW YORK – Business and financial news provider Bloomberg uses the power of video and imagery to engage its audience across devices, according to a Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2014.
Lord & Taylor exec: Beacons more cost-effective for testing mobile payments - Mobile Commerce Daily
Published: September 11, 2014
Mobile Commerce Daily - Lord & Taylor exec: Beacons more cost-effective for testing mobile payments; GameStop reaches mobile customers via deep understanding.
8 ways that iOS 8 will change mobile engagement
Published: September 11, 2014
By Brent Hieggelke

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

Beyond the Rack drives mobile conversions with personalized retargeting
Published: September 11, 2014
NEW YORK – A Beyond the Rack executive speaking at the Mobile Marketing Summit: Holiday Focus 2014 said the retailer has seen a significant impact on conversion rates and lifetime value from the personalization of retargeting ads.
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