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Tag: mobile


Total Results: 13225

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Publisher performance on Instagram skyrockets 133pc
Published: August 21, 2015
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
Chubbies revamps mobile messaging to effectively engage male shoppers
Published: August 21, 2015
Online men’s shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic content to target its audience.
Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat
Published: August 21, 2015
Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.
Walgreens’ new app anticipates users’ needs with intelligent messaging - Mobile Commerce Daily
Published: August 21, 2015
Mobile Commerce Daily today - Walgreens’ new app anticipates users’ needs with intelligent messaging; 99 Ranch Market uncarts beacon-powered WeChat game for shoppers.
Few marketers transcend mobile-first to revolutionize customer experience: Forrester
Published: August 20, 2015
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
Bravo, E!, Oxygen celebrate fans by lifting Dubsmash videos
Published: August 20, 2015
Cable networks Bravo, E! and Oxygen are launching a social media call-to-action in partnership with Dubsmash, featuring fans’ videos on air and showcasing the impact that mobile has on television programming.
American Express volleys mobile engagement at US Open with real-time content
Published: August 20, 2015
American Express is scoring brand engagement at the U.S. Open by sponsoring a section of the tennis tournament’s application to feature top stories across social media and hosting daily debates on Twitter with fans and experts.
Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
Published: August 20, 2015
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
Macy’s tests mobilized fitting rooms as in-store transformation continues - Mobile Commerce Daily
Published: August 20, 2015
Mobile Commerce Daily today - Macy’s tests mobilized fitting rooms as in-store transformation continues; RetailMeNot aims to be go-to discounter with Apple Watch app.
Content’s specialized role in mobile and digital marketing
Published: August 20, 2015
By Emily Adams

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

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