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Tag: mobile

Total Results: 12923

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Wendy’s microsite overloaded by popular Periscope stream with YouTube stars - Mobile Commerce Daily
Published: June 24, 2015
Mobile Commerce Daily today - Wendy’s microsite overloaded by popular Periscope stream with YouTube stars; Mondelez renews commitment to video-driven commerce on Facebook.
Mondelez’s Triscuit tries to close gap between inspiration, trial on social
Published: June 23, 2015
Mondelez is ramping up on mobile to drive trial for its first limited-edition Triscuit flavor, created in partnership with Martha Stewart, placing a strong focus on Pinterest via on-pack promotion as well as native mobile ads on Facebook.
Can Facebook challenge YouTube’s dominance on mobile video?
Published: June 23, 2015
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
Universal Studios’ Snapchat slipup exposes limitations of geofilters
Published: June 23, 2015
Universal Studios appears to have misstepped in its use of a Father’s Day geofilter sticker on Snapchat to promote the upcoming release of Ted 2, with a number of users complaining about the effort.
PacSun uses social media, aggregate site to celebrate arrival of summer
Published: June 23, 2015
In celebration of the first day of summer, apparel retailer PacSun took to 20 cities throughout the United States to highlight different cultures and share the experience on its mobile responsive site, social media and Periscope.
MTV is Hook'd on fun through singing selfie app
Published: June 23, 2015
Viacom is having fun and celebrating with consumers through the selfie singing application Hook’d to promote its international summer events, a contest and a variety of content.
Wells Fargo builds support for battle against homelessness via “unselfies”
Published: June 23, 2015
Wells Fargo will donate $25,000 to HomeAid America’s battle against homelessness by letting trade show visitors use mobile cameras to snap “unselfies” and post them on social media in support of the cause.
Mobile Minutes: Apple Music reverses policy; Oculus and travel industry; Galaxy S6 leaks; Jott messaging app
Published: June 23, 2015
Today in mobile marketing - Apple Music responds to Taylor: We'll pay; How Oculus and cardboard are going to rock the travel industry; Galaxy S6 Plus leaks show Samsung has learned nothing; Teens are downloading Jott like crazy.
Starbucks drives sales for new Frappuccino flavors with fan voting on mobile - Mobile Commerce Daily
Published: June 23, 2015
Mobile Commerce Daily today - Starbucks drives sales for new Frappuccino flavors with fan voting on mobile; How an omnichannel mobile strategy might have eased A&P’s decline.
Walgreens must show more in-store mobile savvy: analysis
Published: June 22, 2015
Walgreens has built a groundbreaking mobile strategy by preaching a wellness philosophy and anticipating customers’ needs, but it faces a challenge delivering the same level of mobile experience inside its actual stores, Mobile Marketer’s analysis shows.
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