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Tag: mobile

Total Results: 11652

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Mobile Minutes: Pandora’s growth slows; free data; Microsoft tops estimates; Adobe
Published: October 27, 2014
Today in mobile marketing - Pandora falls as listener growth slows in third quarter; Will free data become the next free shipping?; Microsoft sales tops estimates as Nadella revamp advances; The future of Adobe’s app interaction looks pretty awesome.
McDonald’s needs right message, products along with mobile to drive sales - Mobile Commerce Daily
Published: October 27, 2014
Mobile Commerce Daily today - McDonald’s needs right message, products along with mobile to drive sales; Retailers struggle to balance quality images, mobile performance: report.
3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Published: October 24, 2014
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.
Google Inbox will spur more efficient, personal targeting of email campaigns
Published: October 24, 2014
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
Marriott engages job seekers with #PictureYourselfHere social campaign
Published: October 24, 2014
Marriott International is hoping to entice and engage job seekers with its #PictureYourselfHere social campaign, designed to offer insights into current associates' experiences working at Marriott locations around the world.
GPS, Apple Pay, iAds: Retailers' future solution in mobile marketing?
Published: October 24, 2014
Given the buzz around Apple Pay, Apple could decide to integrate iAds with the payment solution to help them catch on with merchants.
Humane Society finds text-to-give, social are a perfect match
Published: October 24, 2014
WASHINGTON – The Humane Society mobile communications manager speaking at the Mobile Giving Forum talked about the important role that social media is playing in the nonprofit’s mobile giving program.
MyFitnessPal leverages recipes to augment food-tracking app
Published: October 24, 2014
MyFitnessPal is adding a recipe log function to its food-tracking and calorie-counting mobile application to streamline how it helps users build customized meals.
Mobile Minutes: Twitter seeks secondary audience; Chinese iPhone prices soar; GrubHub revenue jumps; Halloween apps rise
Published: October 24, 2014
Today in mobile marketing - Twitter's new path to ubiquity: Becoming part of every app; Sticker shock doesn't stop the Chinese from buying iPhones; GrubHub revenue jumps as more customers order food online; Don’t be afraid of these Halloween-themed apps.
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