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Tag: mobile

Total Results: 14992

   Displaying: 31 - 40

E! News taps fans' fear of missing out with comedic campaign
Published: August 23, 2016
The E! Network’s news program is playing on consumers’ love for staying in the know with an innovative multichannel campaign that shares humorous takes on pop culture via clips on social media, an emoji keyboard and stamps on digital publications.
Mobile Minutes: Facebook's Lifestage app; Microsoft's new bot; Google's Nougat rollout; Apple's AI medical start-up
Published: August 23, 2016
Today in mobile marketing - Facebook launches Lifestage app for school teens; Microsoft buys Genee, maker of a virtual scheduling assistant bot; Google’s new version of Android is available for these devices now; Apple acquires AI medical start-up Gliimpse: report.
Walgreens expands mobile payments portfolio via Android Pay-supported Balance Rewards - Mobile Commerce Daily
Published: August 23, 2016
Mobile Commerce Daily today - Walgreens expands mobile payments portfolio via Android Pay-supported Balance Rewards; Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash sales.
Understanding mobile advertising trends: Smartphone vs. tablets
Published: August 23, 2016
By Etai Eitany

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

How wireless carriers can compete with Facebook, Google and WhatsApp
Published: August 23, 2016
By Peter Rinfret

According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.

Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads
Published: August 22, 2016
In a campaign this summer, Best Buy employees were encouraged to create videos showcasing Microsoft Office 2016, upload them to have branding and a call-to-action automatically added and then share the content with friends, resulting in 3.9 percent of recipients clicking to download a coupon.
Flyers on United, American can now exchange location data for miles
Published: August 22, 2016
United Airlines and American Airlines flyers can now earn miles by sharing their location data via a new application called Frequent Flyer.
Sports-related ads scored 51pc jump in engagement before Olympics
Published: August 22, 2016
The lead-up to the Rio Olympics provided an optimal opportunity for marketers in sports-related fields to target viewers with relevant mobile content, as evidenced by the 51 percent uptick in engagement for ads delivered into sports-related game application categories on iOS devices.
Purina blends human, canine athletics with mobile video series
Published: August 22, 2016
Pet food brand Purina Pro Plan is putting its own spin on Olympic content with a mobile video series that features canine athletes competing against a former Olympian in various physical stunts.
Mobile Minutes: Pandora to expand; Twitter’s Quality Filter; Disney throws a curveball; Facebook traffic to news sites
Published: August 22, 2016
Today in mobile marketing – Pandora nears deals for on-demand streaming; Twitter rolls out quality filter feature for all users; What’s behind Disney’s $1B investment in major league baseball’s digital arm; Facebook traffic to US news sites has fallen by double digits, report says.
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