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Tag: mobile

Total Results: 15485

   Displaying: 31 - 40

Shift to cashless commerce: Creating a digital payments roadmap
Published: February 9, 2017
By Rachel Pasqua

Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.

Applebee's puts mobile messaging twist on classic sweepstake formula
Published: February 8, 2017
Applebee’s is working with Pepsi and the hosts of ESPN’s “Mike & Mike” for a new social campaign that leverages messaging to let customers win exclusive prizes.
The race to the $22B mobile ads market
Published: February 8, 2017
By Eric Stein

If the mobile ad market is going to reach its full potential and fill the gap between consumers' media attention and marketers' media buying share, it will have to first address a unique set of challenges and obstacles.

Silver Jeans blurs the line between advertising and entertainment
Published: February 7, 2017
Silver Jeans is blurring the line between advertising and entertainment content with a new branded romantic comedy Web series debuting on social media.
Unlimited moves? Nah, Super Bowl LI advertisers stand still
Published: February 7, 2017
By Jeff Hasen

Entertainer Justin Bieber and T-Mobile asked Super Bowl LI viewers to show their “unlimited moves.” Brands did the opposite.

App marketers need to rethink their mobile ad strategy
Published: February 7, 2017
By Sean Galligan

Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.

Pizza Hut targets lucrative mobile customers with football video campaign
Published: February 6, 2017
Pizza Hut debuted a social video series combining pizza delivery with football on a day that routinely sees the majority of orders come through mobile.
Building mobile audience segments via precise location data
Published: February 6, 2017
By Brian Handly

As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.

84pc of Facebook's ad revenue came from mobile in 2016
Published: February 3, 2017
The vast majority of Facebook's daily active users were on mobile in 2016, according to the company’s financial report.
58pc of consumers watch TV and movies on mobile
Published: February 3, 2017
Almost 70 percent of consumers who purchased a movie or television show in 2016 did so through a mobile device, according to a new study from PayPal.
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