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Tag: mobile

Total Results: 14663

   Displaying: 31 - 40

Facebook catches up to Google with ads measuring in-store sales
Published: June 17, 2016
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
Mobile delivers highest incremental sales lift per thousand impressions: report
Published: June 17, 2016
Mobile advertising drives $26.52 in incremental sales per thousand impressions for consumer packaged goods brands, beating out digital video, TV and cross media, according to a new report from Nielsen Catalina Solutions.
Playtex Sport unwraps millennial-focused mobile campaign with influencer-curated prizes
Published: June 17, 2016
Playtex Sport is cottoning onto millennials’ affinity for mobile video by rolling out new YouTube clips featuring four female athletes and inviting consumers to interact with the campaign hashtag on social media for a chance to receive a prize pack curated by one of the influencers.
Kenzo remixes handbag designs in interactive dance party
Published: June 17, 2016
French fashion label Kenzo is letting consumers try their hand at music production through an interactive experience showcasing its spring/summer handbag styles.
Mobile Minutes: Google revs AI; Samsung buys Joyent; Apple user habits; YouTube’s free video ads
Published: June 17, 2016
Today in mobile marketing – Google revs its AI engines; Samsung acquires cloud company Joyent; Apple’s tries to peek at user habits without violating privacy; YouTube starts producing free video ads for small businesses.
Walmart Pay expands as repeat use drives more than 80pc of transactions - Mobile Commerce Daily
Published: June 17, 2016
Mobile Commerce Daily today - Walmart Pay expands as repeat use drives more than 80pc of transactions; Sephora smells fragrance success with personalized mobile quiz.
Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately
Published: June 17, 2016
By Tobey Van Santvoord

In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.

Q&A: How Marriott’s real-time command center cultivates social engagement, geo-fencing
Published: June 16, 2016
The rollout of Marriott’s real-time command center, M Live, has enabled the hotel chain to further optimize its presence on mobile and discover the importance of connecting with consumers during their travels, a strategy that has yielded 82 percent engagement with the brand’s social accounts.
Native social ads grab bigger slice of location-targeted ad spend: report
Published: June 16, 2016
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.
Taco Bell unwraps real-time location data to serve relevant mobile messaging
Published: June 16, 2016
Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time.
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