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Tag: mobile

Total Results: 12083

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Will Mazda’s 3D mobile ad spare the banner from execution?
Published: January 21, 2015
A Mazda mobile car advertisement that leverages three-dimensional technology to bring the vehicle to life may be what the beleaguered Web banner needs to silence claims that it is past its prime and should be placed on the scrap heap.
Twitter looks to missed call marketing with ZipDial buyout
Published: January 21, 2015
Twitter’s acquisition of Indian mobile marketing startup ZipDial reflects its desire to branch out to international offline users and venture into a new form of mobile advertising based on consumers making missed calls to companies.
Amazon aims for mobile streaming dominance with Prime original films
Published: January 21, 2015
Amazon is attempting to dominate the mobile streaming sector by producing and acquiring original films for early distribution on its Amazon Prime Instant Video platform, suggesting that consumers continue to demand a wider variety of movie viewing options on mobile devices.
Biometric authentication expected to dominate app world: report
Published: January 21, 2015
More than 770 million biometric authentication applications are expected to be downloaded per year by 2019, up from just six million this year, pointing to the possible extinction of alphanumeric passwords, according to a new report from Juniper Research.
L’Oreal polishes image with makeup artists via YouTube-centered campaign
Published: January 21, 2015
L'Oreal aims to bring makeup artists closer to the brand with a YouTube-centered search for the next great designer, including a contest offering a cash prize worth 100,000 euros, or about $116,000, and a one-year contract.
Mobile Minutes: Facebook adds $200 billion to economy; Turkey's Twitter ban; "Tinder for fashion" app; Charlie Hebdo app
Published: January 21, 2015
Today in mobile marketing - Facebook report says it adds more than $200 billion to global economy; Turkey threatens to ban Twitter (again); 'Tinder for fashion' app Grabble targets 1m users as ecommerce moves to mobile; Charlie Hebdo launches app version of latest issue.
Victoria’s Secret’s catalog gets a mobile boost for Valentine’s Day - Mobile Commerce Daily
Published: January 21, 2015
Mobile Commerce Daily today - Victoria’s Secret’s catalog gets a mobile boost for Valentine’s Day; Will Softcard deal be enough to save Google Wallet?
The next killer app: Stores
Published: January 21, 2015
By Wilson Kerr

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

Budweiser says Super Bowl digital strategy as important as ad buy
Published: January 20, 2015
Anheuser-Busch, maker of the Budweiser and Bud Light beer brands, is stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of beer drinkers.
Marketers remain committed to Google Glass despite repositioning
Published: January 20, 2015
Google’s decision to stop public sales for Google Glass points to early learnings about what is and is not working in the nascent wearables space, with brands such as Fidelity saying they will continue to support their apps for the platform.
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