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Tag: mobile

Total Results: 15491

   Displaying: 41 - 50

Unlimited moves? Nah, Super Bowl LI advertisers stand still
Published: February 7, 2017
By Jeff Hasen

Entertainer Justin Bieber and T-Mobile asked Super Bowl LI viewers to show their “unlimited moves.” Brands did the opposite.

App marketers need to rethink their mobile ad strategy
Published: February 7, 2017
By Sean Galligan

Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.

Pizza Hut targets lucrative mobile customers with football video campaign
Published: February 6, 2017
Pizza Hut debuted a social video series combining pizza delivery with football on a day that routinely sees the majority of orders come through mobile.
Building mobile audience segments via precise location data
Published: February 6, 2017
By Brian Handly

As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.

84pc of Facebook's ad revenue came from mobile in 2016
Published: February 3, 2017
The vast majority of Facebook's daily active users were on mobile in 2016, according to the company’s financial report.
58pc of consumers watch TV and movies on mobile
Published: February 3, 2017
Almost 70 percent of consumers who purchased a movie or television show in 2016 did so through a mobile device, according to a new study from PayPal.
Q4 2016 mobile site performance analysis
Published: February 3, 2017
The 10th installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Sephora clears up skincare-product choices with new method of recommendations
Published: February 2, 2017
Beauty retailer Sephora is getting to know its audience even more so through an email campaign that recommends products based on a mobile-optimized quiz, helping it gather data on individuals.
M&M's celebrates 75th anniversary with fine art VR film
Published: February 2, 2017
Mars' M&M’s is interpreting fine art in a new way by making it immersive, with a 360-degree video, viewable on smartphones and the brand’s social pages.
Harrods magazine turns 10 amidst la vie en rose theme - Luxury Daily
Published: February 2, 2017
Luxury Daily today - Harrods magazine turns 10 amidst la vie en rose theme; Luxury’s new cornerstone will rest on ethical and purpose-based practices.
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