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Tag: mobile

Total Results: 14969

   Displaying: 41 - 50

Gilt's in-store debut gets positive response following full-bodied introduction - Mobile Commerce Daily
Published: August 17, 2016
Mobile Commerce Daily today - Gilt's in-store debut gets positive response following full-bodied introduction; RetailMeNot's future lies in data-based decisions for content-driven commerce.
4 steps to make mobile marketing more effective
Published: August 17, 2016
By Noor Naseer

When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.

Pepsi transforms Twitter users' photos into branded moments with stickers
Published: August 16, 2016
PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer's Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols.
Heineken pinpoints soccer-viewing venues via Google Maps-powered bar finder
Published: August 16, 2016
Heineken is uncapping a new mobile platform, built on the Google Maps API, that enables New York residents to locate nearby bars and venues where Heineken beer is served and soccer games are broadcast, showcasing how alcohol marketers can leverage location technology.
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Published: August 16, 2016
Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.
Schlotzsky’s wraps up loyalty with in-app sweepstakes, Facebook activations
Published: August 16, 2016
Sandwich chain Schlotzsky's is prompting customers to purchase its 32-ounce birthday-themed cup and input a 10-digit sweepstakes code into its mobile loyalty application for a chance to win $1,000 each day, with additional smaller prizes available for those who share their entries on Facebook.
Wendy’s revitalizes selfie contests with MLB streaming subscription incentive - Mobile Commerce Daily
Published: August 16, 2016
Mobile Commerce Daily today - Wendy’s revitalizes selfie contests with MLB streaming subscription incentive; Chick-fil-A nourishes mobile ordering with in-app map features.
Millennial women and visual platforms
Published: August 16, 2016
By Stacy DeBroff

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

P&G shakes up social targeting strategy with college-centric Twitter party
Published: August 15, 2016
Piggybacking on its recent decision to step back from targeted Facebook ads, Procter & Gamble continues to reach out to niche groups on other platforms, such as with a Twitter party that invites college students to participate for a chance to win a gift card.
Duck Tape's mobile road trip shows off creative uses for product
Published: August 15, 2016
ShurTech Brands’ Duck Tape is showing off its fun products by fastening together a multichannel campaign with mobile and 360-video, as well as extra social media support to follow along on a road trip.
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