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Tag: mobile

Total Results: 11140

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Fashion brands should target social campaigns for profit
Published: July 11, 2014
While fashion brands have embraced Instagram in a big way this year by targeting millennials to spark conversation and maintain brand awareness and loyalty, many of these efforts could go to the next level utilizing a multichannel, personalized approach.
FTC’s Amazon suit discourages future innovation: DMA
Published: July 11, 2014
A suit filed by the Federal Trade Commission against Amazon yesterday points to how the agency is targeting leading American technology companies and could discourage innovation from these companies going forward, according to an executive with the Direct Marketing Association.
Brooklyn Nets see big bounce from beacon-enabled mobile-engagement strategy
Published: July 11, 2014
The number of Brooklyn Nets fans updating the team’s mobile application is surging as these users seek access to beacon technology that brings them closer to the team and serves as an in-stadium guide.
New York Times adds breaking news, personalization features to mobile app
Published: July 11, 2014
Daily newspaper the New York Times released new features on its iPhone and iPad mobile applications, allowing users to customize their experience by choosing what types of news alerts they receive.

Android’s latest developments offer glimpse of mobile marketing’s future
Published: July 11, 2014
As Google extends its Android mobile operating system into new channels, marketers are getting a glimpse of the what the future could look like in an Android-dominated world.
Ace Brand combines excitement of baseball, social to charm fans
Published: July 11, 2014
Ace Brand launched a baseball-card-creator application that builds customer engagement by blending the traditional charm of baseball with the unifying power of Facebook and Twitter.
Mobile Minutes: Germany, Indonesia, Google Glass, WhatsApp
Published: July 11, 2014
Today in mobile marketing - Germany thumping Brazil breaks Twitter record for sports matches; Twitter, Facebook made a splash in Indonesia’s election; Forget 'OK Glass,' MindRDR is a Google Glass app you control with your thoughts; EU begins questioning Facebook rivals over WhatsApp deal.
39pc of leading retail mobile sites lose sales because of redirects - Mobile Commerce Daily
Published: July 11, 2014
Mobile Commerce Daily today - 39pc of leading retail mobile sites lose sales because of redirects; Chiquita expands loyalty app fueled by gamification.
How Google, Apple and Amazon try to own in-store shoppers
Published: July 10, 2014
With the significance of mobile’s role as an indispensable tool throughout a consumer’s daily activities beginning to emerge, the next battlefield for mobile dominance is the in-store shopper.
Mobile use on buses grows, stays flat on planes: study
Published: July 10, 2014
Mobile use on buses is growing but is flat on planes as travelers prefer to use the extra time slower modes of transportation afford to perform tasks on mobile devices, according to a new study.
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