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Tag: mobile

Total Results: 11186

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What the AmEx-Uber partnership signals about customer engagement
Published: July 23, 2014
By Ned Elton

American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.

Levi’s taps iBeacons to rejuvenate brand and reel in shoppers
Published: July 22, 2014
Apparel brand Levi Strauss and Co.’s Live in Levi’s brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting customers with an offer and driving them into nearby stores.
How mobile millennials could revitalize the housing market
Published: July 22, 2014
With 24 million homes expected to be bought by millennials by 2025, digital real estate companies such as Redfin and Zillow are placing a big focus on developing the kind of innovative mobile features these consumers want.
Lacoste’s augmented reality in-store app lacks potential
Published: July 22, 2014
French apparel label Lacoste is taking in-store shoppers on a virtual experience with an augmented reality application inviting users to scan their smartphone and digitally try-on the brand’s trainer shoes.
Target fires back at Amazon with its own image recognition app - Mobile Commerce Daily
Published: July 22, 2014
Mobile Commerce Daily - Target fires back at Amazon with its own image recognition app; Kimpton Hotels takes a guest-first approach to digital overhaul.
Mobile Minutes: Mobile second, China, Google apps, Uber
Published: July 22, 2014
Today in mobile marketing - Mobile first? Forget it: Go mobile second — you’ll live longer; The world’s largest mobile phone market is on the verge of becoming totally saturated; Google to stop labeling apps with in-app purchases as 'free'; Seoul moves to ban Uber, plans own app.
Social shopping takes leap forward with 'Buy' button on Facebook
Published: July 21, 2014
Social shopping is gaining the wider availability that could drive the uptake marketers are hoping for thanks to Facebook’s revelation last week that it is testing a “Buy” button as well as Twitter’s acquisition of CardSpring.
How Airbnb’s redesign supports the next generation of mobile travelers
Published: July 21, 2014
Airbnb’s recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today’s always-on travelers.
Mobile Minutes: Samsung, Microsoft, Bitcoin, Facebook Mentions
Published: July 21, 2014
Today in mobile marketing - Samsung electronics mobile executives take bonus cuts; Microsoft is laying off 14pc of employees as it overhauls its mobile business; Mobile industry should embrace Bitcoin or get left behind; Celebrities only for Facebook’s new ‘Mentions’ iOS app.
How Quiznos uses gamification to strengthen loyalty connections - Mobile Commerce Daily
Published: July 21, 2014
Mobile Commerce Daily today - How Quiznos uses gamification to strengthen loyalty connections; Paypal brings back rewards for top shoppers.
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