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Tag: mobile

Total Results: 11652

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Sam’s Club traveling deeper into mobile with app rollout - Mobile Commerce Daily
Published: October 24, 2014
Mobile Commerce Daily today - Sam’s Club traveling deeper into mobile with app rollout; Local merchants receive free beacons to boost Perka loyalty program.
5 things to avoid in mobile commerce this holiday season
Published: October 24, 2014
By Wilson Kerr

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

Contextual content insures SMS’ ongoing role in mobile marketing toolbox
Published: October 23, 2014
Brands have been reaching out to consumers via text for more than a decade, but the same types of messages that delivered results then are not going to work today.
Sin City 2 sees 670K views in Coub trailer contest
Published: October 23, 2014
Troublemaker Studios collaborated with video creator platform Coub to raise awareness for Sin City: A Dame To Kill For through a trailer contest that garnered 200 submissions and 670,000 views.
Free apps with relevant ads curry favor with Americans: report
Published: October 23, 2014
Americans continue to prefer free, ad-supported mobile applications to those that cost money, pointing to how app developers are struggling to build a sustainable revenue flow from apps, according to a new survey conducted by Zogby Analytics and commissioned by the Digital Advertising Alliance.
Knott’s Berry Farm spooks up interest with targeted mobile Halloween ads
Published: October 23, 2014
Historic Buena Park, CA amusement park Knott’s Berry Farm is drumming up interest for its fall transformation into Knott’s Scary Farm with an integrated mobile marketing program that has resulted in 31,013 engagements and 2,344 site visits so far.
Sideshow’s quiz campaign delivers 46pc of responses on mobile
Published: October 23, 2014
Online collectibles retailer Sideshow recently leveraged quiz platform Qzzr to promote its new Court of the Dead brand of collectibles, with a 26 percent higher conversion rate on mobile than on desktop.
Mobile Minutes: Yahoo's meaningful mobile ads; Google Play debuts Songza; Apple Pay's quirks; Glass gets new developers
Published: October 23, 2014
Today in mobile marketing - Marissa Mayer: Yahoo's mobile ads are finally 'meaningful,' may top $1.2 Billion in 2014; Google brings Songza’s Concierge to all access music service; Apple Pay: Seamless in stores, but quirky online; Google's Glass gets new workplace partners.
Urban Outfitters tackles thorny in-app product search challenge - Mobile Commerce Daily
Published: October 23, 2014
Mobile Commerce Daily today - Urban Outfitters tackles thorny in-app product search challenge; Target’s wish list app brings holiday tradition into mobile era.
Inviting opinion pieces on mobile marketing
Published: October 23, 2014
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.