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Tag: mobile

Total Results: 12945

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Is Verizonís mobile-first TV a stopgap on road to self-serve content?
Published: June 25, 2015
Verizonís announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
Unilever's Axe drafts Justise Winslow to reach NBA fans on social
Published: June 25, 2015
Unileverís male grooming brand Axe is partnering with Duke University basketball player Justise Winslow on social media to better connect with the brandís target demographic by tapping the excitement surrounding todayís National Basketball Association draft.
Ford rides mobile wave into ebike app, car-sharing program
Published: June 25, 2015
Ford Motorís reveal of a new prototype electric bike with complementary smartphone and smartwatch applications seeks to ease urban commutes while continuing the automakerís efforts to attract mobile-savvy millennial buyers.
NBA bounces into younger fan base via mobile fantasy pact
Published: June 25, 2015
National Basketball Association franchisesí deal with daily fantasy sports application FanDuel points to basketballís ability to attract younger, mobile-savvy fans who are increasingly drawn to fantasy sports.
Mobile Minutes: Instagram's real-time news; Facebook's Web access; Google Music's free model; Snapchat's marketing
Published: June 25, 2015
Today in mobile marketing - Instagram gets into real-time news; Facebook to offer South African Cell C users free Web access; Google dangles free music-streaming service to lure paid subscribers; Snapchat joins Daily Mail and WPP agency in marketing venture.
Home Depotís visual search beta highlights technologyís appeal beyond apparel - Mobile Commerce Daily
Published: June 25, 2015
Mobile Commerce Daily today - Home Depotís visual search beta highlights technologyís appeal beyond apparel; Samís Club augments Club Pickup with in-app daily deals.
Deluge of agency reviews suggests big jump for mobile budgets in 2016
Published: June 24, 2015
A remarkable number of big brands are reviewing their media agency relationships in 2015, with the partnerships they choose likely to reflect mobileís growing role as a must-have core strategy while laying the groundwork for a big boost to mobile ad budgets in 2016.
Drive consumers back to apps with aggressive engagement tactics: Forrester
Published: June 24, 2015
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
Tecate Light taps YouTubeís Playlist Cards for sequential storytelling
Published: June 24, 2015
Heinekenís Tecate Light beer brand is an early adopter of YouTubeís new Playlist Cards, enabling the brand to tell a story in episodes while giving viewers the ability to watch the series all at once or in installments.
Ford drives into wearables via Android Wear, dashboard-phone syncing
Published: June 24, 2015
Ford Motor is moving deeper into wearables by extending its smartphone integration technology to allow wearers of Android Wear smartwatches to check the battery charge for an electric vehicle from their wrists.
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