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Tag: mobile

Total Results: 11431

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Beyond the Rack drives mobile conversions with personalized retargeting
Published: September 11, 2014
NEW YORK – A Beyond the Rack executive speaking at the Mobile Marketing Summit: Holiday Focus 2014 said the retailer has seen a significant impact on conversion rates and lifetime value from the personalization of retargeting ads.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
Apple opens mobile-app market, boosts payments space with iPhone 6, smartwatch launches
Published: September 10, 2014
Apple is opening up opportunities for makers of mobile applications and boosting NFC payments by unveiling its first smartwatch and including a mobile payments solution in the iPhone 6.
Brands plan to sponsor free music streaming with video ads
Published: September 10, 2014
Brands including Coca-Cola, Universal Pictures, Ford, and McDonald’s are introducing new video advertisements to sponsor free music streaming.
Data referencing, live updates are keys to prescriptive marketing: report
Published: September 10, 2014
Marketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.
Shout for Good app expands in US with donation requests at Fashion Week
Published: September 10, 2014
Australian micro-donation fundraising platform Shout for Good is one of many brands aiming to place itself in the center of the action at Mercedes-Benz Fashion Week, betting on success on American soil following achievements in its homeland.
Mobile Minutes: Facebook's value rises; Amazon cuts phone prices; Intel CEO innovates; Mobile ads rise in India
Published: September 10, 2014
Today in Mobile Marketing - Facebook’s value tops $200 billion on mobile-ad optimism; Amazon cuts struggling phone’s price to 99 cents; Intel CEO on the move from mobile imitation to innovation; Mobile advertising rockets in India, world's fastest-growing smartphone market.
Budweiser tests Facebook promotions with mobile-only redemption - Mobile Commerce Daily
Published: September 10, 2014
Mobile Commerce Daily today - Budweiser tests Facebook promotions with mobile-only redemption; Will Uber, HotelTonight welcome Bitcoin after adoption by PayPal’s Braintree?
Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities
Published: September 9, 2014
Soft drink brand Dr. Pepper and Mars’ Snickers candy bars have teamed together to offer a receipt-based promotion in Walmart stores, enticing consumers to submit photos of their receipts for a chance to win Walmart gas and gift cards.
Apple, Facebook and carrier mobile missteps highlighted in Adobe report
Published: September 9, 2014
Adobe reveals several interesting insights in its new Mobile Benchmark Report, including that sharing content on Facebook is down, browsing on smaller phones is shrinking, Pinterest is the most mobile social network and Wi-Fi surpasses mobile networks for browsing.
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