Tag: mobile

Total Results: 9120

Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

Published: May 10, 2013

By Valerie Williamson

How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.

Facebook eyes Waze buy to drive local relevancy

Published: May 10, 2013

In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traffic updates and turn-by-turn directions.

Velti sheds 200 employees in hint of trouble ahead for mobile ad firms

Published: May 9, 2013

Velti, one of the leading mobile advertising and marketing technology firms worldwide, cut an estimated 200 employees from its workforce a couple of weeks ahead of its first-quarter earnings call on May 13.

Mail Online CMO: Mobile is key to delivering a contiguous message

Published: May 9, 2013

Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail's Mail Online.

Mobile content revenue to hit $65B by 2016: study

Published: May 9, 2013

Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a new report from Juniper Research.

Tim Hortons jumps on Instagram for summer campaign

Published: May 9, 2013

Tim Hortons is putting its weight behind Instagram for a summer campaign that encourages consumers to share pictures of drinks for a chance to win prizes.

73pc of users want to interact with loyalty programs via their mobile devices

Published: May 9, 2013

Mobile offers an important and growing channel for loyalty marketers, with 73 percent of smartphone users interested in interacting with loyalty programs through their mobile device, according to a new report from Maritz Loyalty Marketing.

Citi sets sights on international markets to cement mobile banking focus - Mobile Commerce Daily

Published: May 9, 2013

Mobile Commerce Daily today - Citi sets sights on international markets to cement mobile banking focus; Modell’s equips store associates with iPads for mobile checkout.

75pc of affluent consumers would buy luxury brand’s mainstream extension: Luxury Institute

Published: May 9, 2013

Most affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from the Luxury Institute.

Mobile’s complex ecosystem is a surmountable challenge

Published: May 8, 2013

While mobile advertising is a growing opportunity, many marketers still view it as a challenge because of the complexity of the ecosystem.