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Tag: mobile

Total Results: 14537

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Personalizing push notifications can increase open rates up to 800pc: report
Published: May 20, 2016
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
Orange Leaf brings mascot to life via AR coloring app
Published: May 20, 2016
Frozen yogurt chain Orange Leaf is serving a new integration with the Colorbug augmented reality application, bringing the brand's Orange Unicorn mascot to life for customers.
Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches Fast.com; YouTube’s VR plans
Published: May 20, 2016
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
How VR commerce could transform bricks-and-mortar retail - Mobile Commerce Daily
Published: May 20, 2016
Mobile Commerce Daily today - How VR commerce could transform bricks-and-mortar retail; EBay taps mobile to introduce first-ever virtual reality department store.
End of status quo in mobile app acquisition marketing
Published: May 20, 2016
By Jai Jaisimha

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

Google bets big on smartphones to drive VR opportunities
Published: May 19, 2016
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
Quaker State highlights marketing clichés via satirical, Onion-produced social campaign
Published: May 19, 2016
Motor oil brand Quaker State is bringing a satirical spin to its latest social media campaign – created in conjunction with digital media company Onion Inc. – with a custom YouTube video that pokes fun at marketing fads used to attract customers.
Darby Smart DIY site crafts deeper engagement with mobile video
Published: May 19, 2016
Do-it-yourself startup Darby Smart combines how-to videos and shoppable content in a Pinterest-like layout, with mobile and video key ways that consumers engage with the platform.
Mobile Minutes: Fitbit inches towards mobile payments; Nokia returns to phones; Food delivery shakeout; Amazon’s plans
Published: May 19, 2016
Today in mobile marketing – Fitbit acquires mobile payments technology but won't add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services.
What Burger King’s new chatbot means for QSR chains’ order-ahead options - Mobile Commerce Daily
Published: May 19, 2016
Mobile Commerce Daily today - What Burger King’s new chatbot means for QSR chains’ order-ahead options; New York MTA hops on mobile ticketing bandwagon with new app.
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