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Tag: mobile

Total Results: 11912

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Mobile makes the “last millisecond” the “last inch” for in-store experiences
Published: December 12, 2014
By Kevin Lindsay

Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.

Mobile security advances, but threats still loom
Published: December 11, 2014
While mobile payments security is improving – a trend that has not gone unnoticed by payments professionals or consumers – with even more enhancements on the horizon, the number of breaches could still increase before the situation improves.
Mondelez drives conversion rates partnering with Australian mobile startups
Published: December 11, 2014
Mondelez International’s mobile futures initiative involving five of Australia’s biggest and most popular brands saw positive results that will shape the future of mobile marketing Down Under.
Coty optimizes for mobile to provide modern showcase for brands
Published: December 11, 2014
Beauty products manufacturer Coty has joined the world of mobile optimization with a new Web site and employee intranet, both to offer a modern design and approach to showcasing its brands.
Kiip integrates Apple Pay with rewards-based ads for direct sales
Published: December 11, 2014
Kiip is the first mobile advertising platform to integrate Apple Pay, enabling brands to make their rewards for engaging with an ad instantly redeemable.
Vivino app drinks up success with cross-platform translation tool
Published: December 11, 2014
Vivino is leveraging a translation service across multiple platforms to enhance the local flavor of its global mobile wine review application, reducing the time and cost related to making over digital properties for international audiences.
Mobile Minutes: Instagram; Apple and IBM; Google Hangouts; Facebook
Published: December 11, 2014
Today in mobile marketing - Instagram crosses 300 million users, edges past Twitter; Apple and IBM just showed everyone the future of enterprise; Google Hangouts app offers quick answer to ‘Where R U?’; Facebook challenges Twitter with savvy update to trending topics.
Twitter’s growing influence on ticket sales reflects spontaneous shopping trend - Mobile Commerce Daily
Published: December 11, 2014
Mobile Commerce Daily today - Twitter’s growing influence on ticket sales reflects spontaneous shopping trend; EBay draws inspiration from Pinterest for iPad commerce app.
An untapped advertising opportunity during the holidays
Published: December 11, 2014
By Stephanie Bauer Marshall

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

Sponsored content campaigns play a happy tune on Internet radio
Published: December 10, 2014
Sponsored content discovery campaigns and efforts focused on driving phone calls and distributing coupons will be a mainstay of Internet radio advertising in the months ahead as more marketers leverage the inspirational power of music to engage mobile consumers.
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