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Tag: mobile


Total Results: 12083

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The Interview opens door to mobile streaming, but challenges persist
Published: January 20, 2015
Given the commotion surrounding Sony’s controversial film The Interview, experts believe there are both challenges and opportunities associated with leveraging the mobile channel for online streaming services for tech-savvy consumers.
CPGs should drive offer relevancy with fitness monitoring behavioral data: report
Published: January 20, 2015
Three-quarters of users of fitness monitoring devices and Web sites would part with private information in exchange for discounts and coupons, a behavioral trend spurred by the range of activities they do on smartphones and devices, according to a new study.
Imitation Game’s PlayCaptcha campaign sees 99pc completion rate
Published: January 20, 2015
Film studio StudioCanal’s video ad campaign in Britain for its film, Imitation Game, garnered a positive response, including a 99.5 percent user completion rate, and delivered nearly 60 hours of brand engagement.
How A/B testing helps marketers optimize their mobile strategy
Published: January 20, 2015
NEW YORK – Marketing executives at Mobile Marketer’s FirstLook: Strategy 2015 conference agreed that turning to A/B testing to garner potential customer feedback is a sound choice in determining whether to invest more heavily in a mobile application or mobile Web site.
Pictures from Mobile Marketer's Mobile FirstLook: Strategy 2015
Published: January 20, 2015
Mobile Marketer presented its Mobile FirstLook: Strategy 2015 conference on Wednesday and Thursday, Jan. 14 and 15, in New York. Here are some pictures from the event.
Mobile Minutes: Google's build-your-own phone; Personal Wi-Fi at Marriott; Google's Classroom app; Alibaba messaging app
Published: January 20, 2015
Today in mobile marketing - Google launches build-your-own mobile phone trial; Marriott agrees not to block personal Wi-Fi networks; Google is bringing the paperless classroom to teachers’ phones; Alibaba's latest mobile messaging effort: social networking for businesses.
How Starbucks’ social strategy won the holidays and drove sales - Mobile Commerce Daily
Published: January 20, 2015
Mobile Commerce Daily today - How Starbucks’ social strategy won the holidays and drove sales; StubHub sees no easy solution to mobile Web vs. apps question.
GE exec: Virtual reality play stirs passion about science, tech
Published: January 16, 2015
NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.
Mobile blurs line between data protection and privacy, say legal experts
Published: January 16, 2015
NEW YORK – Legal and privacy panelists at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that mobile is blurring the line between data protection and privacy, with concern growing about personal data that is not necessarily private and how it is collected or shared.
Mobile Minutes: Facebook at Work launches; BlackBerry shares dip; Chinese smartphones sales; Adobe's Lightroom app
Published: January 16, 2015
Today in mobile marketing - ‘Facebook at Work’ hits app stores; BlackBerry shares jump, then dip, after Samsung buyout report; Smartphones at tipping point in China; Lightroom mobile app now available for Android.
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