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Tag: mobile

Total Results: 11644

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Mobile ad revenues jump 76pc as everyday use grows: IAB
Published: October 21, 2014
Marketers’ spend on mobile advertising reached $5.3 billion in the first half of 2014, up from $3 billion during the same period a year ago, according to a new report from the Interactive Advertising Bureau.
Apple’s strong 4Q sales point to embrace of broader market
Published: October 21, 2014
Apple’s strong fiscal fourth-quarter sales, paced by its iPhones and Mac computers, support views that the technology company is starting to be more broad-based.
HGTV leverages Santa HQ to drive mall visits
Published: October 21, 2014
HGTV is planning to enter the holiday season with its Santa HQ experience, which leverages augmented reality, in ten malls across the United States.
USA Today sees 60pc jump in mobile visitors as print business sags
Published: October 21, 2014
USA Today’s effort to attract mobile consumers and compete in an increasingly digital media landscape translated into a jump in mobile visitors during the latest quarter, parent Gannett said.
Mobile Minutes: Microsoft plans wearable; Note 4 is future; Google mobile ads flounder; Twitter markets to developers
Published: October 21, 2014
Today in mobile marketing - Microsoft plans to launch a wearable device within weeks; Samsung’s superior Note 4 smartphone gives glimpse of computing’s future; Google mobile ads get more clicks, less money; Twitter to offer new tools for app developers.
Use of mobile doubles for researching and completing online purchases: report - Mobile Commerce Daily
Published: October 21, 2014
Mobile Commerce Daily today - Use of mobile doubles for researching and completing online purchases: report; Foursquare talks up traffic-building local search in new campaign.
Are in-store tablets the right prescription for retail effectiveness?
Published: October 21, 2014
By Jerry Rightmer

In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

Budweiser extends sports sponsorships into bars via M2M wireless, social
Published: October 20, 2014
Budweiser’s interactive beer tap handles that flash and display messages to mark sports highlights are going into 8,000 bars nationwide, with social media integration in the works to drive mobile engagement.
53pc dislike seeing hashtags during TV shows: TiVo report
Published: October 20, 2014
While marketers are enthusiastic about the potential to engage television viewers via social media, a recent report from TiVo suggests that viewers themselves may not be as excited about this strategy.
Los Angeles takes beacons to the streets with pilot-program launch
Published: October 20, 2014
The City of Los Angeles has launched a pilot program using beacons in bus benches, potentially providing municipalities, museums and other parties the opportunity to spread information and content to individuals based on their proximity.