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Tag: mobile

Total Results: 11337

   Displaying: 51 - 60

Calgary Co-op’s mobile ads drive engagement, cost savings
Published: August 19, 2014
Canadian-based retailer Calgary Co-operative Association recently bet on mobile marketing firm Juice Mobile’s flyer advertisement unit to generate buzz, resulting in a 50 percent lift in engagement over industry standard mobile ads.
Brands focused on effective mobile strategy, Smarties finalists show
Published: August 19, 2014
Brands are thinking more strategically about their mobile campaigns, the finalists for the 10th Mobile Marketing Association (MMA) Global Smarties Awards show.
Mobile Minutes: Venmo, messaging apps, mobile etailing, app saturation
Published: August 19, 2014
Today in mobile marketing - Millennials say Venmo me to fuel mobile payment surge; Messaging apps are shaping the mobile Web’s future with a strategy straight from the ’90s; Mobile etailing catches up in the UAE; Smartphone users might be reaching app saturation.
EBags boosts conversions by streamlining search and discovery - Mobile Commerce Daily
Published: August 19, 2014
Mobile Commerce Daily today - EBags boosts conversions by streamlining search and discovery; House of Fraser’s beacon-enabled mannequins revamp in-store experience.
People StyleWatch matches shoppers with celebrity fashion twins via mobile
Published: August 18, 2014
People StyleWatch is matching shoppers with their celebrity fashion twins in an interactive mobile shopping experience.
Brine incorporates more venues, 3D graphics into Shootout app sequel
Published: August 18, 2014
New Balance brand Brine's mobile application Shootout 2 follows the success of its predecessor and uses 3D graphics and more intense gameplay for a compelling brand experience.
Discovery Channel’s Shark Week leverages augmented reality to target Gen Z
Published: August 18, 2014
Discovery Channel’s renowned programming block Shark Week is utilizing advertising mobile application Blippar to enhance physical ads with augmented reality capabilities and attract Generation Zers.
US Census Bureau taps mobile quiz app to increase statistical literacy
Published: August 18, 2014
The United States Census Bureau is leveraging an interactive mobile quiz application to increase citizens’ knowledge of definitive U.S. population statistics.
Is retail enthusiasm for mobile apps waning? - Mobile Commerce Daily
Published: August 18, 2014
Mobile Commerce Daily today - Is retail enthusiasm for mobile apps waning?; Zappos boosts shoe sales with native integration in MapMyFitness app.
Why retailers’ print catalogs are making a comeback
Published: August 18, 2014
By Darin Archer

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.