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Tag: mobile

Total Results: 13065

   Displaying: 51 - 60

Universal’s Minions a strong match for emoji keyboard frenzy
Published: July 16, 2015
Universal Studio’s Minions film released an emoji keyboard prior to its box office opening, adeptly leveraging the lovable qualities of the film’s characters to support the franchise and let users have fun with the brand.
Local-first travel apps trump branded hotel and airline offerings: report
Published: July 16, 2015
Consumers are increasingly turning to local-first travel applications such as Uber and Foursquare, in addition to online travel agents, putting hotels’ and airlines’ branded apps in danger of losing momentum, according to a new Strategy Analytics report.
Birchbox targets male customers with virtual reality fun
Published: July 16, 2015
Grooming product subscription service Birchbox Man is delivering a unique augmented reality experience to members to further develop its newer male side of the service.
Veuve Clicquot highlights Champagne’s mixology potential in digital campaign
Published: July 16, 2015
LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.
Mobile Minutes: Flash issues; InMobi personalizes ads; Amazon buys AppThwack; Microsoft’s mobile commitment
Published: July 16, 2015
Today in mobile marketing – Flash. Must. Die.; InMobi, Google and Facebook mobile ad rival, puts personalized discovery feature into mobile ads; Amazon buys Portland mobile startup AppThwack; Microsoft not abandoning mobile market, Nadella tells ZDNet.
Have mobile-driven sales events gotten out of hand? - Mobile Commerce Daily
Published: July 16, 2015
Mobile Commerce Daily today - Have mobile-driven sales events gotten out of hand?; How Google’s buy button, voice search could make retail sales skyrocket.
Are Snapchat, Facebook putting too big a focus on brands?
Published: July 15, 2015
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
App engagement surpasses desktop in US: comScore
Published: July 15, 2015
The United States, Canada and Britain are now mobile first – and increasingly mobile only - in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.
Maytag hits grand slam through social media integration
Published: July 15, 2015
Home appliance brand Maytag is exhibiting its American heritage through an integrated campaign that includes a focus on social media channels, featuring content surrounding Major League Baseball and real Maytag employees.
Elephant Bar drives 30pc of loyalty members into a location via geofencing
Published: July 15, 2015
Restaurant chain Elephant Bar’s recent mobile campaigns have seen 30 percent of its rewards members visit a bricks-and-mortar location on the day they were targeted by a geofenced SMS message, proving the strategy's potential.
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