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Tag: mobile

Total Results: 11900

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Miller Lite taps mobile to horn in on beer home deliveries - Mobile Commerce Daily
Published: December 9, 2014
Mobile Commerce Daily today - Miller Lite taps mobile to horn in on beer home deliveries; 32pc say mobile emails are too small to interact with: report.
Does mobile-first leave the customer behind?
Published: December 9, 2014
By Russ Somers

As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.

Yahoo pitted against Twitter as mobile advertising opportunities expand
Published: December 8, 2014
Following years of questions about its role in mobile advertising, Yahoo is now poised to challenge Twitter’s role as the third-largest mobile advertising platform and could even take on Facebook and Google if it plays its cards correctly.
Johnnie Walker powers alcohol safety message with free Uber rides
Published: December 8, 2014
Scotch whisky brand Johnnie Walker’s leveraging of Uber’s capabilities to discourage partygoers from drinking and driving by offering 250,000 kilometers of free rides points to the ride-sharing service's potential for marketers as adoption continues to grow.
Fox Digital Entertainment offers mobile game to excite film fans
Published: December 8, 2014
Fox Digital Entertainment has created a mobile game to ready and excite fans before the upcoming film Night at the Museum: Secret of the Tomb hits theaters.
Virginia Lottery enriches security, communication via mobile messaging
Published: December 8, 2014
Virginia Lottery is leveraging mobile messaging to enhance security and communication for players while building game engagement.
Mobile Minutes: Microsoft nixes Nook; Disney’s app push; Chinese app design; Jewelry meets wearables
Published: December 8, 2014
Today in mobile marketing - Barnes & Noble, Microsoft end Nook Media pact; Disney new mobile educational game apps will link to toys; What our tech giants should learn from Chinese app design; Going from smart to smarter.
Starbucks brews iBeacon strategy to support premium coffee play - Mobile Commerce Daily
Published: December 8, 2014
Mobile Commerce Daily today - Starbucks brews iBeacon strategy to support premium coffee play; Can in-store mobile save the day as retail foot traffic plummets?
Mobile shopping spurred on by consumer spontaneity
Published: December 8, 2014
By Guillaume Lelait

According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.

Marketers making mobile moments more personal as investment surges
Published: December 5, 2014
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
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