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Tag: mobile

Total Results: 14537

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Luxury is meaningless. Or why millennials want more than just a brand
Published: May 19, 2016
By Yuriy Boykiv

With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.

Sales tips for reaching HR professionals
Published: May 19, 2016
By William Wickey

HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted.

Will Google’s new social sharing app cut through the competition?
Published: May 18, 2016
Google’s introduction of a new social sharing application, Spaces, underscores consumer demand for group conversation hubs on mobile platforms while highlighting the proliferation of these services – a hurdle that even a behemoth such as Google may struggle to overcome.
Heineken, Major League Soccer uncap team rivalries with custom emoji
Published: May 18, 2016
Heineken and Major League Soccer are brewing awareness for their annual Rivalry Week festivities by rolling out a custom emoji that will appear in any Tweet containing the #RivalryWeek hashtag.
50pc of kids have social media accounts by age 12: report
Published: May 18, 2016
Smartphone use is growing among kids, driving how they access the Internet and use social media while underscoring the importance of mobile marketing for reaching this generation of consumers as they get older, according to a new report from Influence Central.
NBA scores mobile viewers with YouTube channel featuring fan-created content
Published: May 18, 2016
The National Basketball Association is leaning into the pervasiveness of YouTube and mobile video with a new channel that will feature fan-generated content for all-things basketball related, an attempt to appeal to millennials with an organic content experience.
Mobile Minutes: Time Inc.’s Instant; Amazon’s restaurant delivery; Moleskine goes digital; Tweets cram in photos
Published: May 18, 2016
Today in mobile marketing – Time Inc. chases digital celebs with Instant video publication; Amazon expands restaurant delivery to New York, Dallas; Moleskine vs. Apple: Hemingway's notepad maker goes digital; It's 2016, so Twitter will make it easier to cram photos and links into tweets.
Snapchat's shoppable ads can unlock data, sales if relevant - Mobile Commerce Daily
Published: May 18, 2016
Mobile Commerce Daily today - Snapchat's shoppable ads can unlock data, sales if relevant; MCX bows out as opportunity narrows for new mobile payment entries.
5 common mistakes in mobile healthcare
Published: May 18, 2016
By Keith Betz

Many brands and marketers are either making the same mistakes that they were making five years ago or they have not evolved at anywhere near the same rate that mobile technology has evolved.

Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?
Published: May 18, 2016
By Winder Hughes

Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.

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