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Tag: mobile

Total Results: 14679

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Mobile Minutes: Google revs AI; Samsung buys Joyent; Apple user habits; YouTube’s free video ads
Published: June 17, 2016
Today in mobile marketing – Google revs its AI engines; Samsung acquires cloud company Joyent; Apple’s tries to peek at user habits without violating privacy; YouTube starts producing free video ads for small businesses.
Walmart Pay expands as repeat use drives more than 80pc of transactions - Mobile Commerce Daily
Published: June 17, 2016
Mobile Commerce Daily today - Walmart Pay expands as repeat use drives more than 80pc of transactions; Sephora smells fragrance success with personalized mobile quiz.
Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately
Published: June 17, 2016
By Tobey Van Santvoord

In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.

Q&A: How Marriott’s real-time command center cultivates social engagement, geo-fencing
Published: June 16, 2016
The rollout of Marriott’s real-time command center, M Live, has enabled the hotel chain to further optimize its presence on mobile and discover the importance of connecting with consumers during their travels, a strategy that has yielded 82 percent engagement with the brand’s social accounts.
Native social ads grab bigger slice of location-targeted ad spend: report
Published: June 16, 2016
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.
Taco Bell unwraps real-time location data to serve relevant mobile messaging
Published: June 16, 2016
Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time.
Mobile Minutes: Twitter and SoundCloud; One Kings Lane acquired; Uber books helicopters; Snapchat and Oracle
Published: June 16, 2016
Today in mobile marketing – Twitter invests $70M in SoundCloud; Bed Bath and Beyond acquires One Kings Lane; Uber offers helicopters to escape Sao Paulo gridlock; Snapchat strikes partnership with Oracle to prove its ads work.
Starbucks heats up awareness for summer drinks via themed Snapchat lenses - Mobile Commerce Daily
Published: June 16, 2016
Mobile Commerce Daily today - Starbucks heats up awareness for summer drinks via themed Snapchat lenses; Wells Fargo’s new credit card comes with mobile-enabled tracking.
3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research
Published: June 15, 2016
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Suitable prefers mobile advertising for its data strengths
Published: June 15, 2016
NEW YORK – A Suitable executive at Intersect Fashion New York 2016 explained that it uses digital and mobile to follow up with consumers and establish a bond after their first interaction, primarily focusing on mobile advertising as smartphones allow a wider range of data.
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