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Tag: mobile

Total Results: 10711

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JetBlue tailors mobile ads to target tablets and smartphones separately
Published: April 4, 2014
JetBlue’s new advertising campaign aims to make a clear differentiation between smartphone and tablet advertising with a combination of long-form video, messaging and geofencing.
SimplePrints doubles app downloads using targeted Facebook campaigns
Published: April 4, 2014
SimplePrints, a mobile photo album creation application, grew its overall business 70 percent within the first five months using Facebook's mobile app install ads.
Mobile Minutes - Windows, Spotify, net neutrality, Twitter
Published: April 4, 2014
Today in mobile marketing - Meet Cortana, Microsoft’s answer to Siri and Google Now; Spotify brings "dark" redesign to iOS, Web and desktop apps; Europe votes for net neutrality in no uncertain terms; US secretly built "Cuban Twitter" to stir unrest, AP reports.
Domino’s pares down mobile checkout to propel orders - Mobile Commerce Daily
Published: April 4, 2014
Mobile Commerce Daily today - Domino’s pares down mobile checkout to propel orders; Buffalo Wild Wings bets on EMV to grow tablet payments.
What FTC’s Cole Haan ruling means for marketers’ Pinterest contests
Published: April 3, 2014
A recent ruling against Cole Haan from the Federal Trade Commission puts marketers on notice that pinned content on Pinterest featuring a brand’s product and generated via a contest must be clearly marked as a product endorsement.

How mobile boosts Sudafed’s community-building for sinus sufferers
Published: April 3, 2014
Decongestant brand Sudafed is focused on building a social community for sinus sufferers, with mobile playing a key role in driving engagements for consumers with the brand and with others who share similar concerns.

Expedia loads app with recommended content to bolster retention
Published: April 3, 2014
Expedia’s new application feature that recommends travel-related content is the latest example of the lengths that brands are willing to go in upping app retention and engagement.
Publishers test audio ads to open new mobile revenue streams
Published: April 3, 2014
National Public Radio and Tribune Co. are betting on audio ads to monetize their applications as mobile becomes the primary platform for news consumption.
Tesco pivots iBeacon focus towards customer service. Will others follow? - Mobile Commerce Daily
Published: April 3, 2014
Mobile Commerce Daily today - Tesco pivots iBeacon focus towards customer service. Will others follow?; Yogen Fruz treats customers with new mobile payment option.
Mobile marketing’s evolution to mobility
Published: April 3, 2014
By Jay Henderson

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

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