Tag: mobile

Total Results: 9264

Domino’s Pizza takes mobile ordering ambitions further with Windows Phone 8 app - Mobile Commerce Daily

Published: June 7, 2013

Mobile Commerce Daily today - Domino’s Pizza takes mobile ordering ambitions further with Windows Phone 8 app; Kate Spade, eBay transform New York storefront into 24/7 shoppable window.

What to expect at next week’s 2013 MultiScreen Summit

Published: June 7, 2013

With the rise in multi-device consumers, executives from Sears, Build-A-Bear and Scripps Network will speak about the ongoing challenges and opportunities that marketers face nowadays in connecting with consumers.

3 ways wireless carriers can win customer loyalty

Published: June 7, 2013

By Udi Ziv

For wireless carriers, customer relationship used to mean primarily one thing – a means of increasing ARPU (average revenue per user). For the most part, the “relationship” element was neglected.

Apple bets on Internet radio to drive its ad revenues

Published: June 6, 2013

Apple hopes it can ramp up a mobile advertising strategy that has not exactly taken marketers by storm with a new focus on ads designed to reach Internet radio users.

7-Eleven drives app downloads via product call-to-action

Published: June 6, 2013

7-Eleven has placed a mobile call-to-action on its Slurpee cups to get consumers to download the company's latest application and get exclusive coupons and offers.

Mobile social rich media deliver 4x higher engagement rates: report

Published: June 6, 2013

Mobile rich media ads delivered to social networks have up to a four times higher engagement rate and more than a ten times higher ad content consumption rate than ads delivered to mobile publishers, according to a new report from Celtra.

Pop Secret turns to animated mobile app to decrease burnt popcorn occurrences

Published: June 6, 2013

Pop Secret has rolled out a mobile application that listens to a user’s popcorn popping and alerts them when it is time to take it out.

JCPenney leverages database to build new SMS program, drive opt-ins - Mobile Commerce Daily

Published: June 6, 2013

Mobile Commerce Daily today - JCPenney leverages database to build new SMS program, drive opt-ins; Crate & Barrel 3D mobile app amplifies shopping experience.

Book excerpt: Deliver total product experiences

Published: June 6, 2013

By James McQuivey

What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.

KFC makes location focal point in latest mobile advertising endeavor

Published: June 5, 2013

KFC is making sure consumers know about its new boneless chicken products and are able to find the nearest location to try them out via a targeted mobile advertising effort.