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Tag: mobile

Total Results: 13978

   Displaying: 51 - 60

MillerCoors' Shazam playlists tap into location-data to lift coolness factor
Published: January 27, 2016
MillerCoors is creating a highly relevant ad campaign that connects with New York's younger demographic by serving localized mobile playlists on the Shazam application.
IPhone slowdown intensifies focus on cloudy Apple Watch picture
Published: January 27, 2016
While Apple delivered another monster quarter, warning signals are mounting that the iPhone’s role in buoying results is close to over, drawing attention to the lack of details about sales volume for the Apple Watch.
Vadio turns up the volume, names Brent Hieggelke SVP
Published: January 27, 2016
As streaming music video starts landing on more mobile applications and sites, startup Vadio is looking to conquer this growth area with the assistance of new senior vice president of marketing, Brent Hieggelke, who helped build Urban Airship into a mobile engagement leader.
Mobile Minutes: Facebook’s mobile ad business; Waze’s new partnerships; Google Glass goes dark; Amazon Payments surges
Published: January 27, 2016
Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments' transaction volume surged in 2015.
McDonald’s 7M app downloads highlights effectiveness of relevant incentives - Mobile Commerce Daily
Published: January 27, 2016
Mobile Commerce Daily today - McDonald’s 7M app downloads highlights effectiveness of relevant incentives; Los Angeles is latest big city to embrace mobile ticketing.
3 trends that will define mobile retail marketing in 2016
Published: January 27, 2016
By Pat Dermody

Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.

Hilton checks in millennial-friendly hotel brand with mobile-centric features
Published: January 26, 2016
Hilton Worldwide is ramping up to target millennial travelers with the introduction of its midscale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, keyless room entry and a reimagined front desk.
Coca-Cola infuses GIFs with real-time emotions for millennial push
Published: January 26, 2016
In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer’s feelings in that moment as part of the new Taste the Feeling campaign.
Budweiser uncaps party-worthy Super Bowl recipes via sponsored social ads
Published: January 26, 2016
Budweiser is spiking brand awareness ahead of the Super Bowl by rolling out sponsored advertisements on Facebook featuring recipes for party snacks that consumers can make with the brand’s beer.
Tag Heuer plays into football fans’ dedication via Connected app
Published: January 26, 2016
LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.
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