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Tag: mobile

Total Results: 15407

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Lifestyles spins common marketing tropes to be more meaningful
Published: December 20, 2016
Ansell condom brand Lifestyles is teasing mobile video viewers to continue watching its preroll ads by taking an “unnecessary censorship” strategy in a new video campaign.
Mercedes-Benz allows in-home drivers complete control - Luxury Daily
Published: December 20, 2016
Luxury Daily today - Mercedes-Benz allows in-home drivers complete control; Luxury marketers should focus beyond the affluent: Shullman.
Sky Sports gives English football fans a new chatbot
Published: December 19, 2016
Sky Sports is giving fans of English Premiere League football (or soccer, for Americans) a new way to interact with their favorite teams in the form of a Facebook Messenger chatbot.
4 ways retailers can engage holiday shoppers via SMS
Published: December 19, 2016
By Michael Pellegrino

One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it may be the most effective form of brand communication today – is SMS/MMS text messaging.

The Verge to live stream CES 2017 on Twitter this year
Published: December 16, 2016
Twitter is partnering with Vox-owned media company The Verge to live stream coverage of the Consumer Electronic Show this year called the Vergecast Live at CES 2017.
Mobile travel is not ready for take-off
Published: December 16, 2016
By Matt Asay

Behind many of the travel apps' problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.

Cutie's taps into Snapchat for millennial-targeted ad campaign
Published: December 15, 2016
Cuties made its first foray into Snapchat marketing recently with a successful Snapchat filter that drew in nearly 70 million exposures.
Guerlain interactive illustration takes users on immersive adventure
Published: December 15, 2016
French beauty marketer Guerlain is bringing its illustrations to life with a 360-degree video that shows off its adventurous yet playful and feminine side for its La Petite Robe Noire fragrance.
BMW advertises to specific users with customized video content - Luxury Daily
Published: December 15, 2016
Luxury Daily today - BMW advertises to specific users with customized video content; Net-A-Porter is 2016 Luxury Retailer of the Year.
Sony smoothly integrates advertising with editorial in Flipboard campaign
Published: December 14, 2016
Sony is taking a native approach to advertising on magazine aggregator application Flipboard that takes the form of a carousel for editorial content, engaging and attracting interested readers.
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