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Tag: mobile

Total Results: 15327

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Publishers win election coverage with overwhelming consumer adoption to live stream
Published: November 11, 2016
Live stream is continuing to dramatically evolve the manner in which major news events are being reported, as seen during this past Election Day with Twitter and Buzzfeed garnering 6.8 million unique viewers on its results-coverage stream.
Marketers may be missing up to $4.7m individually in Facebook ad revenue: report
Published: November 11, 2016
Amid controversy over Facebook’s discrepancies in video metrics, a new report shows that marketers may be missing out on 192 percent more mobile ad revenue due to incorrect ad tracking data.
Valuing mobile marketing in an age of ad blocking
Published: November 11, 2016
By Lisa Paccione

Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.

Facebook Messenger now offers sponsored messages, but are they too intrusive?
Published: November 10, 2016
Facebook is expanding the ways brands can interact with consumers over messaging with new sponsored messages, but is it a step too far over the boundary between brand and consumer?
Snickers backs up campaign with fictitious Web site
Published: November 10, 2016
Mars' Snicker brand is building a multifaceted experience for its latest installment of "You’re Not You When You're Hungry" campaign, bringing a fake online service to life.
Mountain Dew, Stuart Weitzman take advantage of Snapchat's new world lenses
Published: November 10, 2016
With its latest update, Snapchat unveiled forward-facing world lenses, and brands such as Mountain Dew and Stuart Weitzman are already taking advantage of the new feature, using its augmented reality functionality to project branded overlays onto images.
What a Trump presidency means for marketers
Published: November 10, 2016
By Dan Jaffe

It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.

Lowe's offers augmented reality room planner to streamline purchasing process
Published: November 9, 2016
Lowe’s is providing a new way for consumers to model what they want their homes to look like with Lowe’s products without even going to the store thanks to a new augmented reality program.
Galeries Lafayette turns flagship store into polar wonderland with augmented reality - Luxury Daily
Published: November 9, 2016
Luxury Daily today - Galeries Lafayette turns flagship store into polar wonderland with augmented reality; Tiffany holiday campaign sparkles with upbeat footage, music.
3 common mobile Web design mistakes that could cost brands
Published: November 9, 2016
By Gabriel Shaoolian

The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.

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