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Tag: mobile

Total Results: 14829

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M&As in mobile application subsector rise 18pc this year: report
Published: July 18, 2016
The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes.
Mobile marketing in review: Brands get the message
Published: July 18, 2016
Big brands are figuring out how to insert themselves into specialized, passionate conversations on social media. Watch this video for the full analysis.
Mobile Minutes: Snapchat geofilters; Samsung Pay in Brazil; Vevo’s new app; Sainsbury trials one-hour delivery
Published: July 18, 2016
Today in mobile marketing – Snapchat geofilter campaigns may get a boost from Yext; Samsung brings mobile payments to Brazil in time for Olympics; Vevo seeks growth with new music video app; Britain's Sainsbury's trials similar concept to Amazon's Prime Now.
Mcommerce to capture 49pc of online retail sales by 2020: report - Mobile Commerce Daily
Published: July 18, 2016
Mobile Commerce Daily today - Mcommerce to capture 49pc of online retail sales by 2020: report; Lowe’s taps DIY inspiration to drive sales via mobile video.
My Amazon Dash button arrived
Published: July 18, 2016
By Gary Schwartz

After talking about impulse purchases for more than 10 years, my Dash button arrived to be duly attached to my washing machine for timely one-click checkout.

USA Network goes mobile to excite Mr. Robot fans for second season
Published: July 16, 2016
USA Network has a comprehensive mobile marketing plan to hype up the second season of thriller series Mr. Robot, tapping into one of the show’s main themes – technology – with an on-screen QR code and an emoji keyboard.
Is your brand developing a chatbot strategy?
Published: July 15, 2016
By Brian Heikes

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.

Can Pokémon Go help brands catch consumers via sponsored locations?
Published: July 15, 2016
As marketers scramble to capitalize on the cultural phenomenon surrounding Pokémon Go, one potentially effective way to organically boost brand awareness may lie in sponsoring locations within the augmented reality application, an strategy reportedly being explored by McDonald’s.
Emojis a missed opportunity for targeting 25-44 year olds: report
Published: July 15, 2016
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
Magnum answers call for ice cream with free Uber delivery
Published: July 15, 2016
Unilever’s Magnum is giving double meaning to the word "mobility" by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the application.
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