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Tag: mobile


Total Results: 12585

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Mondelez exec: Utility and economics of content are rapidly changing
Published: April 16, 2015
NEW YORK – Brands and publications must work hard for their content to stand out amid a flood of content in today’s mobile-centric and social media-filled landscape, according to executives from Buzzfeed and Mondelez International at Forrester’s Forum for Marketing Leaders.
Johnson & Johnson exec: Build a positive image through social
Published: April 16, 2015
NEW YORK – Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester’s Forum for Marketing Leaders.
GE exec: Diversified strategy key to engagement across multiplying platforms
Published: April 16, 2015
NEW YORK – A General Electric executive at Forrester Research’s Forum for Marketing Leaders said the conglomerate aims to stand out in the crowd by communicating with the consumer as if the company were a person, supporting its outreach by providing emotional content and leveraging various channels’ diverse features and strengths.
Schick sharpens mobile-optimized interactive video to promote razors
Published: April 16, 2015
Schick USA is tapping a mobile-optimized video that asks male consumers to interact with an eccentric character and vote for their top three indisposable comforts to promote its Xtreme3 razors, suggesting that consumer packaged goods marketers would be well-served to offer interactive elements in their mobile video campaigns.
Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
Published: April 16, 2015
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
Mobile Minutes: Galaxy S6's strong start; Panasonic’s airline Wi-Fi; Line app on Apple Watch; Google’s shopping woes
Published: April 16, 2015
Today in mobile marketing - Apple Watch may be winning the hype battle, but Samsung's Galaxy S6 is off to a strong start; Panasonic eyes doubling of airline Wi-Fi installation to meet demand; Apple Watches to include Line messaging app; Europe charges Google with market abuse in online shopping.
Discover boosts security with mobile-enabled account-freezing tool - Mobile Commerce Daily
Published: April 16, 2015
Mobile Commerce Daily today - Discover boosts security with mobile-enabled account-freezing tool; Expedia’s app speeds access to last-minute travel information.
Share a Coke program bubbles over with customization via mcommerce
Published: April 15, 2015
Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand’s logo and have it delivered, marking the return of last year’s successful Share a Coke program.
Human mind wired for marketing through storytelling, says Forrester analyst
Published: April 15, 2015
NEW YORK – An analyst from Forrester Research at the company's Forum for Marketing Leaders stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.
StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video
Published: April 15, 2015
NEW YORK - Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.
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