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Tag: mobile

Total Results: 12938

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PacSun uses social media, aggregate site to celebrate arrival of summer
Published: June 23, 2015
In celebration of the first day of summer, apparel retailer PacSun took to 20 cities throughout the United States to highlight different cultures and share the experience on its mobile responsive site, social media and Periscope.
MTV is Hook'd on fun through singing selfie app
Published: June 23, 2015
Viacom is having fun and celebrating with consumers through the selfie singing application Hook’d to promote its international summer events, a contest and a variety of content.
Wells Fargo builds support for battle against homelessness via “unselfies”
Published: June 23, 2015
Wells Fargo will donate $25,000 to HomeAid America’s battle against homelessness by letting trade show visitors use mobile cameras to snap “unselfies” and post them on social media in support of the cause.
Mobile Minutes: Apple Music reverses policy; Oculus and travel industry; Galaxy S6 leaks; Jott messaging app
Published: June 23, 2015
Today in mobile marketing - Apple Music responds to Taylor: We'll pay; How Oculus and cardboard are going to rock the travel industry; Galaxy S6 Plus leaks show Samsung has learned nothing; Teens are downloading Jott like crazy.
Starbucks drives sales for new Frappuccino flavors with fan voting on mobile - Mobile Commerce Daily
Published: June 23, 2015
Mobile Commerce Daily today - Starbucks drives sales for new Frappuccino flavors with fan voting on mobile; How an omnichannel mobile strategy might have eased A&P’s decline.
Walgreens must show more in-store mobile savvy: analysis
Published: June 22, 2015
Walgreens has built a groundbreaking mobile strategy by preaching a wellness philosophy and anticipating customers’ needs, but it faces a challenge delivering the same level of mobile experience inside its actual stores, Mobile Marketer’s analysis shows.
QSR chains find right marketing ingredients in mobile video
Published: June 22, 2015
As Hooters makes its debut on Snapchat, more quick-service restaurants are turning to mobile-optimized videos to serve snackable ads to millennials and boost sales.
Platform Pulse: Branded social shorthands a must-have for reaching millennials
Published: June 22, 2015
The big takeaway from the news on the mobile platform front last week is that if marketers have not yet begun to test branded stickers, filters, emoji and other visual shorthands on social media, the time is now to jump in if they want to be at the forefront of a quickly growing strategy for connecting with millennial consumers.
Buy buttons, location targeting advances are biggest mobile achievements so far in 2015
Published: June 22, 2015
NEW YORK – Marketers must carry over mobile achievements made in 2015’s first half, such as buy buttons on social media and strides in location-based targeting, according to attendees at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
Taylor Swift’s snub of Apple a jarring note for free music streaming
Published: June 22, 2015
Taylor Swift’s refusal to put her most recent album on Apple’s upcoming music-streaming service could hand the maker of the iPod and creator of the iTunes music downloads library a setback in its efforts to remain relevant in the music business.
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