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Tag: mobile

Total Results: 11417

   Displaying: 51 - 60

Mobile marketing struts through New York Fashion Week
Published: September 5, 2014
Brands such as Clorox, AccuWeather and Pilot are thinking outside the box to effectively place themselves in the center of events during this seasonís Mercedes-Benz Fashion Week in New York City, with mobile playing a key role in activating these efforts.
Google runs afoul of FTCís perceived triple threat: apps, mobile and kids
Published: September 5, 2014
In the latest example of the Federal Trade Commissionís intent to insure app store billing practices safeguard against unauthorized charges by children, Google has agreed to refund $19 million and change its mobile app billing practices.
Airbnb, Googleís Nest partner on mobile-driven environmental push
Published: September 5, 2014
Googleís Nest is partnering with Airbnb in a synergistic program that leverages the strong mobile identity of each platform to support a message around environmentalism.
Fox engages sports fans, viewers with original-video deal
Published: September 5, 2014
Fox Sports Regional Networks is leveraging social media and a fast mobile-video platform to produce original video content and connect with local sports fans and viewers.
Mobile Minutes: Hybrid devices surge; Twitter suggests new style; Performance-driven marketing; Tablets for grandma
Published: September 5, 2014
Today in mobile marketing - Report: Hybrid phone-and-tablet devices will soon surpass tablets and laptops; End of the timeline? Twitter hints at move to Facebook-style curation; The entrepreneurís guide to performance-driven marketing; A tablet for grandma.
Apple iWatch expected to address demand for payments-enabled wearables - Mobile Commerce Daily
Published: September 5, 2014
Mobile Commerce Daily today - Apple iWatch expected to address demand for payments-enabled wearables; Pizza Hut, 1800Flowers kick off NFL-themed promotions with Visa Checkout.
Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

Targeted ads grow at expense of paid search, untargeted banners: report
Published: September 4, 2014
The growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted banner ads, according to a newly revised forecast from Borrell Associates.
Kohlís showcases junior fashion line in YouTube series
Published: September 4, 2014
Department store chain Kohlís is leveraging mobile video in an attempt to reach a young audience and promote its new junior fashion line called S.o. R.a.d.
Olay Fresh Effects taps Blippar to drive sales from print ads
Published: September 4, 2014
Procter & Gambleís Olay is embracing image-recognition platform Blippar and its augmented reality capabilities to promote the brand's Fresh Effects products with print ads in a number of beauty magazines, such as Hearstís Seventeen and Elle magazines.
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