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Tag: mobile

Total Results: 11804

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New: Q3 2014 mobile site performance benchmark report
Published: November 18, 2014
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.
Marrying retail and digital for bricks-and-mortar stores
Published: November 18, 2014
By Kevin Thompson

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

Mobile-only promotions lose relevance as omnichannel experiences gain
Published: November 17, 2014
The need for mobile-only promotions – an important strategy for marketers just a year ago – is waning as smartphone use during the shopping journey grows and the focus shifts to bringing the best of online shopping into bricks-and-mortar retail.
Web site redesigns suggest mobile coming-of-age in traditional publishing
Published: November 17, 2014
A recent slew of responsive news Web site launches show how traditional publishers are beginning to see mobile as a tool with unique storytelling and engagement potential and moving away from a view of the technology as a novelty or extension of their operations.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from 451 Research and iCrossing.
Adidas campaign encourages 250K runners to create customized Spotify playlists
Published: November 17, 2014
The Adidas #BoostYourRun campaign drove more than 250,000 users in four weeks to a branded hub on Spotify’s mobile application where they could create a customized playlist.
Q&A: ABC pushes custom election coverage in mobile outreach
Published: November 17, 2014
ABC News’ decision to send 10 million push alerts to users of its mobile application who had signed up for election night alerts paid off in increased engagement with the brand despite the risk of alienating consumers.
Allstate updates app allowing inventory-taking via mobile camera
Published: November 17, 2014
Allstate’s launch of a new version of its Digital Locker free mobile application makes it easier and simpler for users to leverage their smartphone or tablet camera to take inventory of their belongings.
Priv promotes men’s health with Movember grooming offers
Published: November 17, 2014
Beauty and wellness mobile application Priv is working with Hot Towels, a New York barber service that travels to customers, to offer Movember-related services and is donating 50 percent of the proceeds to the Movember Foundation.
Mobile Minutes: BlackBerry, Samsung join for security; WeChat struggles; Nokia plans return; Secret vs. Whisper
Published: November 17, 2014
Today in mobile marketing - BlackBerry partners with Samsung on mobile security; WeChat struggles to lure new users amid WhatsApp rivalry; Nokia says vanishing consumer brand may return; Anonymous messaging app Secret distances itself from Whisper.
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