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Tag: mobile

Total Results: 12730

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Publishers’ Facebook partnerships carry no guarantee of mobile readership
Published: May 14, 2015
Although the New York Times and other publishers see teaming up with Facebook as a way to form a bond with mobile audiences, success is not guaranteed due to the difficulties of predicting human behavioral patterns, especially concerning news consumption.
IMDb holds Twitter Q&A to promote Aloha with director Cameron Crowe
Published: May 14, 2015
The Internet Movie Database is hosting a social media discussion on Twitter with Cameron Crowe, director of upcoming Sony Pictures film Aloha, as it leverages the excitement and marketing surrounding the film to develop a dialogue and trusted brand relationship with consumers.
Realtor.com opens door to mobile-savvy millennials with site redesign, new campaign
Published: May 14, 2015
Move Inc.’s Realtor.com is unrolling a new graphic identity for its Web site and mobile applications, and is tapping Hollywood actress and director Elizabeth Banks to represent the brand in a series of mobile-optimized Web videos in a bid to reach more on-the-go consumers.
Mobile Minutes: Galaxy S6 Active; Tencent's mobile games; Starbucks' mobile payment hacks; Starwood's tech takeover
Published: May 14, 2015
Today in mobile marketing - New Samsung Galaxy S6 Active to launch soon; Tencent profit rises to record as games lure hardcore players; Hackers target Starbucks gift cardholders; Starwood Hotels presses ahead with tech projects amid exec turnover, down revenue.
Distinction between online, offline blurs for shoppers, but not retailers: report - Mobile Commerce Daily
Published: May 14, 2015
Mobile Commerce Daily today - Distinction between online, offline blurs for shoppers, but not retailers: report; Forever 21 uniquely drives sales through consumer-generated outfit gallery.
After Mobilegeddon, focus on site search for mobile-friendliness
Published: May 14, 2015
By Shaun Ryan

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

Verizon-AOL deal sets stage for cross-screen advertising play
Published: May 13, 2015
Verizon’s $4.4 billion deal for AOL points to how, as the consumption of digital content grows across screens, there is an opportunity to simplify distribution, build customer profiles and deliver advertising solutions for brands looking to extend their reach beyond television.
PepsiCo’s Lay's chips tears into personalization via mobile bag challenge
Published: May 13, 2015
PepsiCo’s Frito-Lay division is leveraging an interactive tool and personalized packaging heading into the Memorial Day holiday by letting consumers on mobile create custom digital bags of Lay’s potato chips featuring photos of favorite summer moments.
Nissan builds on scavenger hunt strategy with platform-specific clues, video
Published: May 13, 2015
Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.
Popeyes celebrates free biscuits with mobile-enhanced cards, giveaway
Published: May 13, 2015
Popeyes Louisiana Kitchen is celebrating National Biscuit Day on May 14 by launching a series of biscuit-themed eCards across its social media channels and offering consumers a free buttermilk product with purchase, proving that shareable mobile cards are an optimal strategy for raising awareness of promotions or sales for food marketers.
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