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Tag: mobile


Total Results: 11784

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Delivering on the promise of personalization
Published: November 14, 2014
By Matt Ramerman

While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.

What marketers need to know about the brewing social login battle
Published: November 13, 2014
Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.
Buffalo Wild Wings scores with sports and music iHeartRadio station
Published: November 13, 2014
For iHeartRadio’s first branded radio station, Buffalo Wild Wings is offering contemporary hits and exclusive sports content in a strategy it expects will drive significant mobile engagement.
American Express mobilizes Unstaged program via Taylor Swift interactive app
Published: November 13, 2014
American Express is teaming up with Taylor Swift on a mobile application giving fans a deep dive on the pop star’s latest single via a 360-degree, interactive experience.
Cadbury’s chocolate-matching campaign sweetens mobile strategy
Published: November 13, 2014
Cadbury achieved a 70 percent click-through rate on mobile in a campaign that introduced consumers via personalized video to their matches in Dairy Milk chocolate products.
Marketers seek key to reaching voters across mobile spectrum
Published: November 13, 2014
Last week’s midterm elections reveal that marketers in political contests have their work cut out engaging voters across a broad range of mobile platforms despite being able to leverage the technology in all aspects of a campaign.
Belk’s Santa Baby Sweepstakes continues social engagement through the holidays
Published: November 13, 2014
Retailer Belk is driving engagement on social media through the end of the year by giving followers a way to check if they are on the naughty or nice list for a chance to win a prize.

Walgreens’ new Android app exemplifies benefits of Lollipop for retailers - Mobile Commerce Daily
Published: November 13, 2014
Mobile Commerce Daily today - Walgreens’ new Android app exemplifies benefits of Lollipop for retailers; Old Navy taps SMS to drive excitement for Black Friday promotions.
Mobile gap becomes insurmountable for some businesses: Forrester
Published: November 12, 2014
Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay's StubHub
Published: November 12, 2014
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay's StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers.
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