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Tag: mobile

Total Results: 15119

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General Mills, Yahoo target video-hungry millennials with live esports coverage
Published: September 13, 2016
General Mills is the latest sponsor of Yahoo Esports Live, a new weekly live-streaming show covering the world of esports, underscoring live video’s ability to connect brands with younger consumers.

Vogue Snapchat Discover channel premieres amidst NYFW
Published: September 13, 2016
Condé Nast’s Vogue has made its fashionably late debut on Snapchat Discover with millennial-centric content to usher in new subscribers.
Mobile Minutes: Messenger bots' payments; Walmart's self-driving carts; Venmo's ad campaign; Google's 360-degree photos
Published: September 13, 2016
Today in mobile marketing - Facebook Messenger's bots will soon take payments; Walmart wants shoppers to be able to hail a cart; This payment app urges its young users to 'pony up' in new ad campaign; Google app turns smartphone photos to 360.
Target debuts points-based rewards program, adding more capabilities to Cartwheel - Mobile Commerce Daily
Published: September 13, 2016
Mobile Commerce Daily today - Target debuts points-based rewards program, adding more capabilities to Cartwheel; 92pc of mobile researchers make relevant purchases within one day: Google.
Sports, music biggest social conversation influencers for luxury watch brands - Luxury Daily
Published: September 13, 2016
Luxury Daily today - Sports, music biggest social conversation influencers for luxury watch brands; Fabergé exec shares secrets and misperceptions of selling to the super rich.
5 tips to optimize images for mobile screens
Published: September 13, 2016
By Ellen Desmarais

Research has found that our brains process visuals 60,000 times faster than text, so as the screens get smaller and attention spans more frayed, it becomes even more important to use visuals effectively.

Mobile is shaping the future of consumer research
Published: September 13, 2016
By Ray Beharry

About 10 percent of the $18.9 billion spent globally on market research is allocated to online surveys in the United States alone — that is almost $2 billion.

Marriott fulfills football tailgaters’ on-site requests via mobile
Published: September 12, 2016
Marriott International is promoting its in-application Mobile Request feature – which enables users to message with staff members in real-time – by letting tailgaters at select football games this fall Tweet their requests to the brand’s official account to have them fulfilled on-site.
TreSemme lathers up virtual reality content, Snapchat-exclusive shows for NYFW
Published: September 12, 2016
Unilever’s TreSemme is the latest marketer to employ virtual reality technology in its New York Fashion Week-themed activations, enabling beauty fans to experience a runway show featuring new hairstyle trends right from their mobile devices.
Ford revs up connected car innovation with next-generation mobility startups
Published: September 12, 2016
Ford is teaming up with three startups as it ramps up focus on next-generation mobility solutions such as social intelligence-powered navigation, emergency notification platforms and ride-sharing initiatives.
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