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Tag: mobile

Total Results: 10725

   Displaying: 61 - 70

Mobile Minutes: GrubHub, Kingsoft, Facebook, Apple
Published: April 7, 2014
Today in mobile marketing - GrubHub IPO delivers: Up 45%; Chinese tech company Kingsoft Seeks U.S. listing for mobile subsidiary; Facebook explores anonymity features; Siri, meet Nouvaris: Apple confirms purchase of speech recognition firm.
Subway takes bigger bite of mobile ordering with New York expansion - Mobile Commerce Daily
Published: April 7, 2014
Mobile Commerce Daily today - Subway takes bigger bite of mobile ordering with New York expansion; Ace Hardware finds high-value mobile offers are most popular.
How mobile helps Lowe’s and IKEA customize digital engagements
Published: April 4, 2014
While digital how-to’s have been a key strategy for home improvement retailers for some time, thanks to the growth in mobile and social, chains such as Lowe’s and IKEA are exploring ways to put the most relevant content in front of customers.

Nissan boosts interactivity for tablet video ad via hot spots
Published: April 4, 2014
In a reflection of how savvy marketers are catering mobile ads to take advantage of the devices’ unique characteristics, Nissan recently leveraged a new tablet ad unit that enables viewers to interact with the brand’s video in-stream via tappable hot spots.

JetBlue tailors mobile ads to target tablets and smartphones separately
Published: April 4, 2014
JetBlue’s new advertising campaign aims to make a clear differentiation between smartphone and tablet advertising with a combination of long-form video, messaging and geofencing.
SimplePrints doubles app downloads using targeted Facebook campaigns
Published: April 4, 2014
SimplePrints, a mobile photo album creation application, grew its overall business 70 percent within the first five months using Facebook's mobile app install ads.
Mobile Minutes - Windows, Spotify, net neutrality, Twitter
Published: April 4, 2014
Today in mobile marketing - Meet Cortana, Microsoft’s answer to Siri and Google Now; Spotify brings "dark" redesign to iOS, Web and desktop apps; Europe votes for net neutrality in no uncertain terms; US secretly built "Cuban Twitter" to stir unrest, AP reports.
Domino’s pares down mobile checkout to propel orders - Mobile Commerce Daily
Published: April 4, 2014
Mobile Commerce Daily today - Domino’s pares down mobile checkout to propel orders; Buffalo Wild Wings bets on EMV to grow tablet payments.
What FTC’s Cole Haan ruling means for marketers’ Pinterest contests
Published: April 3, 2014
A recent ruling against Cole Haan from the Federal Trade Commission puts marketers on notice that pinned content on Pinterest featuring a brand’s product and generated via a contest must be clearly marked as a product endorsement.

How mobile boosts Sudafed’s community-building for sinus sufferers
Published: April 3, 2014
Decongestant brand Sudafed is focused on building a social community for sinus sufferers, with mobile playing a key role in driving engagements for consumers with the brand and with others who share similar concerns.

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