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Tag: mobile

Total Results: 14969

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CVS fires back at Apple Pay with in-app mobile wallet - Mobile Commerce Daily
Published: August 12, 2016
Mobile Commerce Daily today - CVS fires back at Apple Pay with in-app mobile wallet; Ann Taylor’s Pinterest board blends vintage styles with modern sales.
What your brand can learn from Jeff Bezos and Pokemon Go
Published: August 12, 2016
By Jessica Rovello

Amazon founder/CEO Jeff Bezos has been using games to monetize his latest acquisition: that most venerable and strait-laced of American institutions, The Washington Post.

Why other brands will follow P&G away from Facebook targeting
Published: August 11, 2016
P&G’s decision to step back from Facebook ads that target specific consumers highlights how mobile data can drive precision advertising, which is not necessarily a good thing if scale is lost along the way.
IoT adds more total new subscribers than phones, tablets: report
Published: August 11, 2016
For the first time, the Internet of Things netted more additional subscribers for wireless networks than phones and tablets combined during the second quarter of 2016, according to a new report from Chetan Sharma Consulting.
E! News parties with Salma Hayek on Instagram for Sausage Party premiere
Published: August 11, 2016
E! News and Sony Pictures are teaming up to spread awareness for the premiere of the latter's animated comedy by giving at-home viewers an inside look at the red carpet event through the eyes of actress Salma Hayek.
Hershey’s unpacks one-to-one social media conversations on National S’mores Day
Published: August 11, 2016
The Hershey Company leveraged buzz surrounding National S’mores Day yesterday by promoting a hashtag on Twitter and responding to consumers with a message containing a link to one of the brand’s classic s’mores recipes.
Mobile Minutes: ESPN goes OTT; Snapchat vs Instagram; White House chatbot; Mobile banking safety
Published: August 11, 2016
Today in mobile marketing – ESPN to launch over-the-top sports service after Disney’s $1B investment in MLB’s BAMTech; Snapchat versus Instagram: Which app will rule once and for all?; The White House's new Facebook Messenger bot makes it easy to send a message to Obama; From download to deposit, mobile banking only as safe as your app.
Xerox rolls out beacon-driven local offers app for NJ commuters - Mobile Commerce Daily
Published: August 11, 2016
Mobile Commerce Daily today - Xerox rolls out beacon-driven local offers app for NJ commuters; Best Buy competes for gold in Twitter contests during Olympics frenzy.
Context key in online video advertising
Published: August 11, 2016
By Neil Cunningham

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Q2 2016 mobile site performance analysis benchmark report
Published: August 11, 2016
The eighth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking, travel and news sectors fared.
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