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Tag: mobile

Total Results: 15492

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Retail this year: 4 technology trends to watch
Published: January 30, 2017
By Nels Stromborg

To create new opportunities among consumers and generate greater profits from existing shoppers, retailers are increasingly turning to new platforms. But which technologies will move the needle?

Facebook cautiously tests ads on Facebook Messenger
Published: January 27, 2017
Facebook is testing out a lightweight, non-intrusive ad model for Facebook Messenger, setting the stage for better brand engagement on the popular messaging platform.
Snickers Super Bowl interpretation brings new meaning to "live"
Published: January 27, 2017
Mars, Incorporatedís Snickers is making a bold move for its high-priced Super Bowl spot by filming the ad live and holding a 36-hour Facebook stream, hoping to be the most buzzed-about marketer.
Kellogg uses social media influencers to promote new cereal flavor
Published: January 27, 2017
Kellogg is promoting the release of its long-awaited Cinnamon Frosted Flakes with a social media campaign featuring a prominent magician performing tricks with the cereal.
EBay sees mobile growth catching up to desktop - Mobile Commerce Daily
Published: January 27, 2017
Mobile Commerce Daily today - EBay sees mobile growth catching up to desktop; Express caters to contemporary men with whiskey subscriptions.
Location-targeted mobile ad spend will reach $32B by 2021: report
Published: January 26, 2017
Location-targeted mobile ad spend is expected to make up 45 percent of mobile ad spending by the year 2021, according to a new report on the subject from BIA/Kelsey.
AOL launches suite of resources and brand partners for app developers
Published: January 25, 2017
AOL is continuing its shift towards mobile with the release of a new platform for mobile application developers that provides them with a comprehensive suite of capabilities related to marketing, inventory, ad buying and more.
Football fans can explore the Super Bowl stadium in VR
Published: January 25, 2017
VCAD is bringing the Super Bowl experience to football fans' living rooms with a new VR experience that lets them explore a simulation of the stadium ahead of next month's big game.
Translating luxury in mobile
Published: January 25, 2017
By Jeannette Kocsis

Luxury brands are learning that pandering becomes more difficult in a digital world.

Twitter and dick clark productions partner for red carpet live streaming
Published: January 24, 2017
Dick clark productions is continuing its trend of live streaming red carpet coverage of awards shows on Twitter with partnerships with three big ceremonies in the coming months.
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