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Tag: mobile

Total Results: 13232

   Displaying: 61 - 70

Coca-Cola pops open beacons’ potential for more precise retargeting
Published: August 17, 2015
Coca-Cola leveraged beacon technology in movie theaters in Norway to both target and then retarget smartphone-equipped consumers, with 24 percent clicking to collect a free soda while at the theater.
Why mobile wait lists help restaurants serve up better customer experience
Published: August 17, 2015
Mobile is helping quick service restaurants and dining chains extend the customer experience beyond restaurant doors by rolling out wait list features within their applications to show available times and enable consumers to inform the restaurant of their own expected arrival.
American Eagle drives results via mobile with live chat
Published: August 17, 2015
After apparel retailer American Eagle Outfitters’ recently introduced live chat, it discovered that users were having long in-depth discussions with the brand on mobile, with one-third of consumers accessing the service on untethered devices.
53pc of marketers expect to shift majority of ad spend to mobile
Published: August 17, 2015
Mobile advertising could be the leading format for marketers in the future, as many are increasing their ad spend for untethered platforms, leveraging programmatic, social and video advertisements, according to a new report from Advertiser Perceptions.
Harrods boosts engagement surrounding Fendi pop-up with mobile game
Published: August 17, 2015
British department store Harrods is prompting consumer competition with a mobile game celebrating its Fendi pop-up display.
Mobile Minutes: BlackBerry and PayPal; Samsung’s new phablets; Niantic Labs; Mcommerce in Indonesia
Published: August 17, 2015
Today in mobile marketing – BlackBerry partnered with PayPal to enable BBM mobile payments; First look: Galaxy S6 edge+, Note5 aim to bring back Samsung's groove; Google's internal start-up Niantic Labs spins off; Smartphone shopping offers big opportunities in Indonesia.
Holiday success centers on seamless omnichannel and personal mobile experiences - Mobile Commerce Daily
Published: August 17, 2015
Mobile Commerce Daily today - Holiday success centers on seamless omnichannel and personal mobile experiences; Kohl’s in-app wallet drives 30pc of mobile traffic.
Mobile best-practice tips for small businesses
Published: August 17, 2015
By Paul Cho

According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.

Millennial-focused retailers find right mobile match with celebrity Instagram takeovers
Published: August 14, 2015
A growing number of millennial-friendly retailers are handing over their social media accounts to celebrities, who are providing a range of content in a bid to drive customer engagement and attract new fans.
United Airlines tests beacons to navigate travelers at the airport
Published: August 14, 2015
In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex.
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