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Tag: mobile

Total Results: 12426

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Coca-Cola, MasterCard stress need for fact-based mobile marketing
Published: March 18, 2015
NEW YORK – Coca-Cola and MasterCard executives at the 2015 Mobile Marketing Association Forum New York urged other brands to partake in fact-based mobile marketing to insure that all facets of a company understand the potential of mobile and its wide consumer reach.
Honda exec: Consumers not yet ready for mobile offices
Published: March 18, 2015
NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.
Walmart, others could sweeten ROI by reallocating budget to mobile: MMA
Published: March 18, 2015
NEW YORK - Marketers would significantly increase their overall campaign return on investment without increasing budget by simply adjusting mobile spend upward, according to results from a Mobile Marketing Association study of campaigns by Coca-Cola’s Gold Peak tea, Walmart, Mastercard and AT&T unveiled at the 2015 Mobile Marketing Association Forum New York.
68pc of mobile marketers leverage location-based targeting
Published: March 18, 2015
NEW YORK – Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their media buying, although mobile still remains a small component of many digital budgets.
Mobile Minutes: Apple’s Web TV service; Nintendo goes mobile; Ford returns to Microsoft; Apple Pay fraud
Published: March 18, 2015
Today in mobile marketing - Apple plans Web TV service in fall; Nintendo joins smartphone era with plans for games, services; Ford turns back to Microsoft to build connected-car services; Pointing fingers in Apple Pay fraud.
IKEA exec: Selling through Instagram creates personalized user experience - Mobile Commerce Daily
Published: March 18, 2015
Mobile Commerce Daily today - IKEA exec: Selling through Instagram creates personalized user experience; Brown-Forman leverages mobile to connect content, retail experiences.
Native mobile ads in a strange land
Published: March 18, 2015
By Stephen Upstone

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

Universal drives fast and furious with Dubsmash campaign
Published: March 18, 2015
Universal Pictures is partnering with the Mobile Motion GmbH application Dubsmash in its latest installment of action film series Fast and Furious.
Toyota showcases interactive hashtag marketing via Twitter-generated art
Published: March 17, 2015
Toyota is bringing interactive hashtag marketing front and center at the South by Southwest festival by enabling attendees to use their smartphones to create Twitter-generated art at a live installation featuring the 2015 Corolla.
Programmatic crucial for delivering mobile ads at right time, place: IAB
Published: March 17, 2015
While one of the significant advantages of programmatic buying on mobile is the ability to overlay data at an individual impression level, many marketers still believe programmatic is mainly for desktop, according to the Interactive Advertising Bureau.
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