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Tag: mobile

Total Results: 12542

   Displaying: 61 - 70

Levi's plays to mobile music fans in revamped campaign
Published: April 7, 2015
Denim giant Levi Strauss & Co.ís iconic apparel brand Leviís is incorporating independent musicians in its spring revamp of the Live in Leviís campaign with a heavy presence in mobile.
Walmart leverages nonprofit cross-partnership for social media blitz
Published: April 7, 2015
Walmart is asking consumers to partake in its Fight Hunger. Spark Change campaign by uploading a photo with six friends onto social networks to prompt the retailer to donate $10 per post to Feeding America, proving that social media is an optimal communication vehicle for cross-partnerships with nonprofits.
MLB At Bat app hits big with fans, reaches 5M downloads
Published: April 7, 2015
Major League Baseballís official mobile application, MLB At Bat, reached 5 million downloads before the seasonís first pitch was thrown, a record for the eight-year-old platform and pointing to mobileís ability to enhance the consumption of sports events.
IHeartRadio sings of social success thanks to cutting-edge approach
Published: April 7, 2015
Leveraging a cutting-edge social strategy that included real-time conversations, Twitter Periscope broadcasts and Snapchat helped Internet radio platform iHeartRadio drive a nearly 75 percent increase in the number of social media impressions for its music awards show that took place at the end of March.
Mobile Minutes: Googleís mobile network; LinkedIn acquires Refresh; Pinterest for wearables; Craigslist competitor app
Published: April 7, 2015
Today in mobile marketing - Google's mobile network could offer free international 'roaming'; LinkedIn acquires refresh contact-intelligence app; Pinterest turns 5, with grand designs on future; A virtual garage sale takes on Craigslist.
Macyís app boosts omnichannel prowess with nearby pickup push - Mobile Commerce Daily
Published: April 7, 2015
Mobile Commerce Daily today - Macyís app boosts omnichannel prowess with nearby pickup push; Dominoís taps MLB partnership to drive baseball fansí digital ordering.
Best-practice tips for push notifications
Published: April 7, 2015
By Stephanie Trunzo

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

Bud Light matches native video with Tinder to reach mobile daters
Published: April 6, 2015
Anheuser-Buschís Bud Light brand is leveraging native video in Tinderís mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.
Social network ad spend growth will slow in 2015: report
Published: April 6, 2015
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Chevrolet rides mobile surprise-fest to engagement heights on YouTube
Published: April 6, 2015
General Motorsí Chevrolet brand leveraged video and social media to attract 3 million viewers on its YouTube channel and 1.5 million impressions with an April Fools' Day multimedia surprise-fest that dramatized the power of mobile to drive brand engagement.