Tag: mobile

Total Results: 9264

Zynga mobile success hinges on freemium ad model

Published: June 5, 2013

After laying off 18 percent of its employees, Zynga is cutting down on its Web-based business to hone in more on mobile. To monetize these users, the company will need to focus on retaining users with freemium-based business models.

IOS update alone not likely to give Apple much of a boost

Published: June 5, 2013

Apple will be looking to put the thrill back into its mobile strategy at next week’s annual conference for developers, where the company is expected to unveil an update for its mobile operating system and possibly a music subscription service.

Evian leverages mobile for engagement via photo-based app

Published: June 5, 2013

Evian is taking its Baby & Me campaign up a notch with a new mobile application.

NFC payment volume forecast revised downward by more than 40pc: Gartner - Mobile Commerce Daily

Published: June 5, 2013

Mobile Commerce Daily today - NFC payment volume forecast revised downward by more than 40pc: Gartner; Burger King leverages on-pack QR codes to activate soccer-themed mobile game.

Salesforce.com to boost mobile marketing capabilities with ExactTarget buy

Published: June 5, 2013

In a move that will boost its presence in digital marketing, including mobile, CRM platform salesforce.com has agreed to acquire cloud marketing platform ExactTarget for $2.5 billion.

All bar code readers are not created equal

Published: June 5, 2013

By Laura Marriott

What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.

Is mobile native advertising over-hyped?

Published: June 4, 2013

While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging with is sponsored.

Taco Bell Instagram campaign strengthens foundation efforts

Published: June 4, 2013

Taco Bell is leveraging Instagram to promote its foundation efforts and partnership with Get Schooled.

Lancome leverages augmented reality to bring art installation to life

Published: June 4, 2013

Lancome will unveil an art project this month that can only been seen by smartphone users who have downloaded an application and are standing in David Pecaut Square in Toronto.

Vine opens up new marketing opportunities with Android app

Published: June 4, 2013

Twitter-owned Vine has launched an Android version of its popular video-sharing application, signaling a continued interest in the platform from marketers and consumers.