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Tag: mobile

Total Results: 11305

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Philadelphia group’s map highlights lesser-known points for mobile tourists
Published: August 11, 2014
Philadelphia’s Historic Neighborhood Consortium is highlighting some of the less well-traveled points of interest in the City of Brotherly Love with an interactive map that complements a separate mobile application.
Maritz Travel targets mobile users with Moxie email implementation
Published: August 11, 2014
Maritz Travel Meetings and Incentives hopes to offer a mobile-optimized and frustration-free experience for its guests through email in an effort to drive more online engagement.
Mobile Minutes: Chinese mobile games, Twitter, T-Mobile, PayPal
Published: August 11, 2014
Today in mobile marketing - Chinese tech giants drive boom in mobile games; Twitter learns from Facebook by revamping its advertising fees; T-Mobile US will top Sprint in U.S. subscribers by end of the year, CEO says; PayPal uses music festivals to push mobile app.
How some beacon programs are missing the mark - Mobile Commerce Daily
Published: August 11, 2014
Mobile Commerce Daily today - How some beacon programs are missing the mark; Galeries Lafayette eases store navigation for shoppers with app.
Wearables are the new loyalty frontier
Published: August 11, 2014
By Jeff Berry

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

Cities leverage their mobile brand to lure businesses, workers
Published: August 8, 2014
A growing number of United States cities are expanding and touting their mobile infrastructure and mobile-oriented businesses to lure new businesses and workers.
United Airlines tests mobile passport scanning to reduce check-in turbulence
Published: August 8, 2014
United Airlines customers checking in for international flights can use the carrier’s mobile application to scan their passports, the latest example of how mobile is meeting flyers’ demands for self-service convenience.
New York Times hones in on archives to drive social engagement beyond breaking news
Published: August 8, 2014
The New York Times is boosting its mobile and social efforts with a new Twitter account called @NYTArchives that pushes the user experience past breaking news.
Timex’s smartwatch will not stand test of time against possible iWatch
Published: August 8, 2014
Watchmaker Timex’s release of its first smartwatch could have a tough time competing in this quickly growing market as it lacks a strong battery life, appeal of design and an attractive price.
Only 16pc of businesses have an enterprise-led mobile strategy: report
Published: August 8, 2014
While mobile usage in the United States is only expected to rise within the next few years, it is surprising that a mere 16 percent of businesses are leading their enterprise strategies with mobile-first initiatives, according to a recent report from Kony.
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