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Tag: mobile

Total Results: 13408

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Mobile Minutes: Washington Post; Pebble Time Round; Facebook’s 360 videos; Pandora’s win
Published: September 24, 2015
Today in mobile marketing – The Washington Post and Facebook: Smart strategy or deal with the devil?; Meet Pebble Time Round, Pebble's seriously thin, circular smartwatch; Facebook brings 360 videos to news feed; Pandora co-founder: Royalties win is important, but....
Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte - Mobile Commerce Daily
Published: September 24, 2015
Mobile Commerce Daily today - Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte; Pizza Hut adds zest to in-store dining with beacon rollout.
5 W’s of digital marketing
Published: September 24, 2015
By Emily Adams

It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.

Better push notifications needed as messaging becomes fundamental to connected devices: Forrester
Published: September 23, 2015
With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
Shoe Carnival steps into beacon marketing via mobile wallet offers
Published: September 23, 2015
In a significant step forward for its mobile local strategy, Shoe Carnival recently optimized its store location pages for mobile, driving a 200 percent increase in on-page interactions, and began testing mobile wallet offers to connect with shoppers via beacons.
Hampton by Hilton targets weekend adventurers with mobile social campaign
Published: September 23, 2015
Hilton's mid-priced Hampton chain is celebrating consumers who look for adventure on the weekends, a segment identified by internal research, with a new social media contest and mobile-optimized aggregation site.
Univision mobilizes telenovelas for real-time fan engagement
Published: September 23, 2015
Spanish-language network Univision is offering fans of its telenovelas a unique experience via a mobile application enabling users to interact with their favorite shows in real time.
Mobile Minutes: Groupon cutbacks; Deezer’s IPO; #AskTrump backfires; IPhone 6S
Published: September 23, 2015
Today in mobile marketing – Groupon to cut 1,100 jobs as it restructures outside N. America; Streaming music service Deezer plans IPO to challenge Spotify, Apple; This is how #AskTrump backfired on The Donald; Hot-button issue: IPhone 6S hints at an end to the home button.
Kohl’s unfolds in-store app mode to kick off omnichannel blitz - Mobile Commerce Daily
Published: September 23, 2015
Mobile Commerce Daily today - Kohl’s unfolds in-store app mode to kick off omnichannel blitz; Starbucks steams up sales with national Mobile Order and Pay expansion.
Mobile experience is key as messaging apps evolve into mini-platforms
Published: September 23, 2015
By Lara Mehanna

A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.

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