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Tag: mobile

Total Results: 15327

   Displaying: 61 - 70

Will Facebook's ad revenue spike, innovative solutions be enough for marketers?
Published: November 8, 2016
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
Uber, Lyft offer free and discounted rides for election day
Published: November 8, 2016
With the polls now open, ride-sharing applications such as Uber and Lyft are working to get as many voters to the polls as possible to promote civic responsibility and to drum up business.
How to get mcommerce search right as ecommerce turns mobile first
Published: November 8, 2016
By Pavan Vilas Sondur

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

Dreaming of a beacon-focused Christmas
Published: November 8, 2016
By Noor Naseer

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

Dos Equis debuts Snapchat filters as official beer sponsor of College Football Playoffs
Published: November 7, 2016
Dos Equis is celebrating its inking of a deal with ESPN to become the official beer sponsor of the College Football Playoffs with a host of social marketing techniques that make use of mobile's unique traits, including a Snaphat filter.
Aflac and Macy's promote holiday campaign with social media and messaging app
Published: November 7, 2016
Aflac is teaming up with Macy’s for a holiday charity campaign that makes use of social media and branded mobile messaging services to raise awareness for childhood cancer.
5 strategies to attract the affluent shopper
Published: November 7, 2016
By Sue Yasav

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

85pc of Pandora listeners on mobile, says exec
Published: November 4, 2016
NEW YORK – Eighty-five percent of all of Pandora’s traffic comes from mobile, an executive from the audio streaming platform said during ad:tech New York 2016.
Search and social two sides of the same coin, says Kenneth Cole exec
Published: November 4, 2016
NEW YORK – Search and social media are becoming two sides of the same coin in the modern marketing world, said executives from Google, Pinterest and Kenneth Cole at an ad:tech New York 2016 panel.
Nuances of influencer marketing: Building successful partnerships in luxury
Published: November 4, 2016
By Ruth Bernstein

Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.

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