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Tag: mobile


Total Results: 11804

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Lord & Taylor expands iBeacon program to all US stores - Mobile Commerce Daily
Published: November 17, 2014
Mobile Commerce Daily today - Lord & Taylor expands iBeacon program to all US stores; Domino’s serves up easy order-tracking with wearables integration.
Getting the retailer's app ready for Black Friday
Published: November 17, 2014
By Dale Carr

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

CPG brands must avoid blanket approach on mobile: report
Published: November 14, 2014
Mobile is driving the need for consumer packaged goods brands to have a deeper understanding of different consumer groups, as some are clamoring to engage directly while others are open to the possibility if approached correctly, according to a new report from IBM Business Value.
Leverage creative media over banner ads to stay competitive
Published: November 14, 2014
While banner ads are still a ubiquitous form of mobile marketing that are not yet nearing extinction, brands should focus on leveraging creative advertising such as videos, interactive campaigns and look books to build a storytelling platform.
CMT tunes in to viewers’ passion for playbacks with deep linking
Published: November 14, 2014
Country Music Television, acknowledging shifts in how consumers consume content, is leveraging deep linking in a mobile ad campaign that lets users program DVRs from their phones or tablets to record episodes of the series Party Down South 2.
Samsung’s Proximity will bring brands, consumers closer via beacon technology
Published: November 14, 2014
Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.
United Healthcare’s Baby Blocks taps mobile to support healthy babies
Published: November 14, 2014
Health insurance provider United Healthcare’s new mobile program Baby Blocks gives employers the ability to alert pregnant women and new parents of incentives.
BCBG boosts Wi-Fi to drive store visits, increase business efficiency
Published: November 14, 2014
BCBG Max Azria is expanding in-store Wi-Fi access for its shoppers and incorporating an enhanced retail networking solution to drive more store visits and improve business efficiency.
Mobile Minutes: YouTube Music Key; Samsung’s curvy strategy; Twitter changes; Facebook’s video play
Published: November 14, 2014
Today in mobile marketing - YouTube Music Key is introduced as new rival in streaming; Samsung Electronics chases curved smartphone wave to beat flat screen crowd; Twitter promises long list of changes to keep investors from fleeing; Facebook sets sights on YouTube’s video crown.
Target ramps up in-store personalization on mobile with acquisition - Mobile Commerce Daily
Published: November 14, 2014
Mobile Commerce Daily today - Target ramps up in-store personalization on mobile with acquisition; Urban Outfitters’ timed, targeted mobile messages increase retention rate.
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