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Tag: mobile


Total Results: 14523

   Displaying: 61 - 70

Viacom explores mobile-first fan experiences, including with Giphy
Published: May 13, 2016
Viacom’s launch partners for its innovation lab include mobile-first companies Giphy, Airbnb and Citia, which are bringing to life unique fan experiences such as distributing GIFs in real-time for popular shows, booking stays in replicas of locations in movies and live streaming content directly to TV programming.
Mobile Minutes: Google answers Echo; Apple shortens app approvals; Walmart’s subscription shipping; MLB and VR
Published: May 13, 2016
Today in mobile marketing – Google’s answer to Amazon's Echo is code-named Chirp and is landing soon; Apple shortens app review times in push to boost service sales; Walmart changes 3-day shipping pilot to 2-day; Voices: Take me out to the VR may be MLB's new theme.
Banks must invest in apps or risk being left behind: report - Mobile Commerce Daily
Published: May 13, 2016
Mobile Commerce Daily today - Banks must invest in apps or risk being left behind: report; Kohl’s shows off social media super powers with Captain America giveaway.
Rethinking rewards for the millennial consumer
Published: May 13, 2016
By David Hargreaves

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

5 reasons why influencer marketing has emerged as today’s go-to strategy
Published: May 13, 2016
By Stacy DeBroff

Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.

Coca-Cola uses snackable mobile content for refreshing marketing approach
Published: May 12, 2016
NEW YORK – A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile's increasingly important role throughout.
Bank of America cuts through dilution with contextual conversations
Published: May 12, 2016
NEW YORK – A Bank of America executive at the MMA Mobile Marketing Leadership Forum described how the company saw a 47 percent lift in brand sentiment following a social media campaign during the World Economic Forum that brought at-home consumers into the conversation.
PwC exec: Branded apps not required for understanding modern customer journey
Published: May 12, 2016
NEW YORK – An executive from PricewaterhouseCoopers at the MMA Mobile Marketing Leadership Forum advised marketers to offer a balance of utilitarianism and content within their mobile experiences and place context above all else to ensure the right experience meets the right user.
Refinery29 exec attributes success to segmented approach to social media
Published: May 12, 2016
NEW YORK – A Refinery29 executive at the MMA Mobile Marketing Leadership Forum detailed how the publication is able to thrive in an overcrowded marketplace by segmenting content for specific social media, mobile platforms and audiences instead of trying to appeal to everyone at once.
Man on the street: Where are clients spending their mobile dollars?
Published: May 12, 2016
NEW YORK – Executives at the MMA Mobile Marketing Leadership Forum said that marketers this year are investing in applications, owning conversations, driving lifetime value and performance-based ads as they look to build their mobile strategy.
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