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Tag: mobile


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Registration is open - Mobile Marketing Summit New York Sept. 16
Published: July 20, 2015
Register now for the nation's No. 1 holiday-focused summit on mobile. Hear and meet senior execs from Mondelez International, Citi Consumer Banking, Pep Boys, FinishLine, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve. Only $695
Sonic makes a date with Twitter users via emojis
Published: July 20, 2015
While Sonic Drive-In was among numerous brands to participate in last week's World Emoji Day, the fast-food chain's emoticon depiction of a couple on a date more successfully pinpointed the playfulness and consumer engagement that social media events can offer.
Platform Pulse: Beacons could soon be everywhere
Published: July 20, 2015
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
Healthcare marketers miss the mark on mobile, leading to frustration: report
Published: July 20, 2015
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers' needs, according to a report from Kentico.
Mobile Minutes: App coders balk; Google soars; Uber’s fake feature; T-Mobile is fined
Published: July 20, 2015
Today in mobile marketing – Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uber’s new fake feature in NYC derides regulators; T-Mobile’s getting fined $17.5 million over two outages that kept people from reaching 911.
7-Eleven extends mobile utility to payments for everyday purchases - Mobile Commerce Daily
Published: July 20, 2015
Mobile Commerce Daily today - 7-Eleven extends mobile utility to payments for everyday purchases; ShopSavvy innovates personal shopping experience through Twitter.
Why Apple Watch apps should be one-dimensional
Published: July 20, 2015
By Peter Skoromnyi

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

Febreze freshens up with Facebook's carousel ads for mobile
Published: July 17, 2015
With early results for Facebook’s carousel ads showing 30 to 50 percent lower cost-per-conversion, Procter & Gamble is betting on the interactive ads to drive trial for its latest product innovation – Febreze with Tide Original Scent – by linking to Coupons.com on the last panel.
Google looks to conquer apps as search business matures
Published: July 17, 2015
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
Perry Ellis, Nautica invite all fans to NYFW: Men's through Periscope
Published: July 17, 2015
Bloggers and fashion brands such as Perry Ellis and Nautica are taking to live-streaming applications such as Periscope to drive hype surrounding the premiere New York Fashion Week: Men’s, and increase promotion for their respective upcoming spring and summer lines.
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