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Tag: mobile

Total Results: 14837

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Masterpass arrives in stores and messages, potentially boosting mobile payments - Mobile Commerce Daily
Published: July 15, 2016
Mobile Commerce Daily today - Masterpass arrives in stores and messages, potentially boosting mobile payments; Target drives in-store patio furniture sales with local inventory ads: Google.
Coca-Cola taps social influencers to highlight everyday winning moments during Olympics
Published: July 14, 2016
Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping global influencers to upload social media content defining their own meaningful successes and encouraging fans to join in the fun via the #ThatsGold hashtag.
Whole Foods' chatbot cooks up special connections with personalized recipes
Published: July 14, 2016
Whole Foods Market is getting in on the chatbot frenzy, but with a new twist, serving fans on Facebook Messenger recipes with instructions that are personalized based on a user's responses.
For mobile video success, start with concept, not length - report
Published: July 14, 2016
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
Holiday Inn promotes travel planning with mobile destination guide contest
Published: July 14, 2016
InterContinental Hotels Group’s Holiday Inn brand is teaming up with digital road trip planner Roadtrippers to invite travelers to create destination guides for a chance to win a vacation, highlighting the potency of collaborations with third-party travel platforms.
Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free
Published: July 14, 2016
Today in mobile marketing – Starbucks baristas want control over their hours. There's an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.
Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter - Mobile Commerce Daily
Published: July 14, 2016
Mobile Commerce Daily today - Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter; Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty.
Cutting through the noise around location accuracy
Published: July 14, 2016
By Drew Breunig

With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?

Google brings retailers, users closer with suite of new mobile products
Published: July 13, 2016
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
Smartphones are most popular gaming device across 12 markets: Facebook
Published: July 13, 2016
Pokemon Go is an instant blockbuster, underscoring the power of mobile games for connecting with consumers, a fact reinforced by new Facebook research showing that smartphones are the most popular gaming device, beating desktop, tablets and consoles.
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