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Tag: mobile

Total Results: 15146

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Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

How Coach and Marriott nabbed early-adopter status with iMessage apps
Published: September 15, 2016
Coach and Marriott are two of the first marketers to introduce iMessage applications containing branded and customizable content, taking advantage of the newfound ability for third-party developers to create stickers, emojis and mobile games within the platform.
Twitter’s new live-streaming apps disseminate premium video across more devices
Published: September 15, 2016
Twitter’s introduction of new video applications compatible with Xbox One, Amazon Fire TV and Apple TV devices underscores the rapidly growing number of avenues on which brands can broadcast premium live-streaming content.
Krispy Kreme unearths first Snapchat campaign with a swashbuckling twist
Published: September 15, 2016
Krispy Kreme is commemorating this year’s Talk Like a Pirate Day with the rollout of its first national Snapchat campaign, which lets guests digitally dress up via a pirate-themed geofilter and show the photo to an associate to receive one dozen free original glazed doughnuts.
Mobile Minutes: Snapchat's ad targeting; Amazon's Echo Dot; Spotify surpasses Apple Music; YouTube's social features
Published: September 15, 2016
Today in mobile marketing - Snapchat pushes further into digital ad targeting; Amazon debuts a new, cheaper version of voice-enabled Echo Dot; Spotify passes 40 million subscriber mark, crushes Apple Music; YouTube adds new social features to let vloggers and fans connect.
Mobile apps responsible for 80pc of digital media growth: report - Mobile Commerce Daily
Published: September 15, 2016
Mobile Commerce Daily today - Mobile apps responsible for 80pc of digital media growth: report; Best Buy adopts Chase Pay, putting another nail in CurrentC’s coffin.
W magazine’s September fall fashion issue transformed as digital companion - Luxury Daily
Published: September 15, 2016
Luxury Daily today - W magazine’s September fall fashion issue transformed as digital companion; HENRYs' discretionary spending remains high, despite lingering debt.
Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

Influencers must adhere to FTC guidelines without losing personal brand
Published: September 15, 2016
By Rohit Vashisht

Recently, companies such as Lord & Taylor and Machinima have been under fire from the Federal Trade Commission for deceiving customers by misrepresenting paid endorsements in influencer marketing campaigns.

Coca-Cola revitalizes branded content with millennial-led mobile storytelling
Published: September 14, 2016
Coca-Cola continues to pave the way for millennial-driven mobile storytelling by sending two team members on a cross-country expedition to record their experiences for its social channels, highlighting the need for marketers to diversify their branded content with universal themes.
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