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Tag: mobile


Total Results: 14983

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AccuWeather's surge in video views is thanks to 360-degree video
Published: August 12, 2016
Digital weather service AccuWeather has precluded a 400 percent increase in monthly video views by introducing 360-degree mobile videos for a more immersive consumer experience.
Herradura blends nightlife elements and enticing visuals in mobile video
Published: August 12, 2016
Brown-Formanís tequila brand is mixing a cocktail of popular mobile platforms with video that attracts viewers with specially curated audio and video pleasing to the senses in an attempt to solidify the brandís presence in nightlife.
Louis Vuitton offers first look at perfume line before market debut
Published: August 12, 2016
As Franceís Louis Vuitton prepares to relaunch its perfume division, the fashion house is taking consumers on an inside tour of its fragrance headquarters.
Mobile Minutes: Apple Pay and banks; Facebook vs Adblock Plus; Alibaba's mobile growth; Samsung Pay's security flaw
Published: August 12, 2016
Today in mobile marketing - Apple says some banks can't use Apple Pay technology; Adblock Plus has already defeated Facebook's new ad blocking restrictions; Alibaba beats on earnings thanks to mobile growth; Samsung Pay could have a major security flaw.
CVS fires back at Apple Pay with in-app mobile wallet - Mobile Commerce Daily
Published: August 12, 2016
Mobile Commerce Daily today - CVS fires back at Apple Pay with in-app mobile wallet; Ann Taylorís Pinterest board blends vintage styles with modern sales.
What your brand can learn from Jeff Bezos and Pokemon Go
Published: August 12, 2016
By Jessica Rovello

Amazon founder/CEO Jeff Bezos has been using games to monetize his latest acquisition: that most venerable and strait-laced of American institutions, The Washington Post.

Why other brands will follow P&G away from Facebook targeting
Published: August 11, 2016
P&Gís decision to step back from Facebook ads that target specific consumers highlights how mobile data can drive precision advertising, which is not necessarily a good thing if scale is lost along the way.
IoT adds more total new subscribers than phones, tablets: report
Published: August 11, 2016
For the first time, the Internet of Things netted more additional subscribers for wireless networks than phones and tablets combined during the second quarter of 2016, according to a new report from Chetan Sharma Consulting.
E! News parties with Salma Hayek on Instagram for Sausage Party premiere
Published: August 11, 2016
E! News and Sony Pictures are teaming up to spread awareness for the premiere of the latter's animated comedy by giving at-home viewers an inside look at the red carpet event through the eyes of actress Salma Hayek.
Hersheyís unpacks one-to-one social media conversations on National Símores Day
Published: August 11, 2016
The Hershey Company leveraged buzz surrounding National Símores Day yesterday by promoting a hashtag on Twitter and responding to consumers with a message containing a link to one of the brandís classic símores recipes.
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