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Tag: mobile

Total Results: 14014

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Super Bowl advertisers must advance their mobile game with streaming
Published: January 29, 2016
The National Football League is furthering its content on streaming platforms, cognizant of the growing demand for standalone viewing services on mobile devices, meaning advertisers must adapt their Super Bowl strategies to include these platforms or risk being left behind.
Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Published: January 29, 2016
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
Publications with Hispanic, millennial audiences see high mobile traffic: report
Published: January 29, 2016
Hispanic and millennial consumers are proving to be the most active mobile readers for publication content, as media brands with these audiences are experiencing significantly higher traffic on untethered devices, according to a study by SimilarWeb.
Saks touts transformative power of beauty for resolution-keen consumers
Published: January 29, 2016
Department store chain Saks Fifth Avenue is leading consumers on a sensory, experiential tour of ­its beauty offerings to help achieve a new look in a new year.
Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Published: January 29, 2016
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore on Feb. 25 for an educational, hour-long webinar at 2 p.m. where they will explain what to include in your digital roadmap for the coming year.
Mobile Minutes: Facebook's live video; PayPal opens Venmo; T-Mobile's video streaming; Shazam distributes songs
Published: January 29, 2016
Today in mobile marketing - Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don't expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributing songs.
Why loyalty points may become mobile wallets’ primary currency - Mobile Commerce Daily
Published: January 29, 2016
Mobile Commerce Daily today - Why loyalty points may become mobile wallets’ primary currency; HotelTonight checks in new booking features alongside enhanced in-app chat.
What is wrong with Apple?
Published: January 29, 2016
By Howard Yu

To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.

37pc of mobile users blocked ads in Q4: report
Published: January 28, 2016
The use of ad-blocking software, which had been stable for a while, grew 10 percent during the fourth quarter of 2015, driven by increasing use on mobile, according to new data from GlobalWebIndex.
Marketers need to bring pilots to mainstream users: 451 Research analyst
Published: January 28, 2016
A 451 Research analyst said during Mobile Marketer’s holiday marketing recap webinar that retailers and brands are not realizing mobile's full potential to personalize offers and need to bring pilots to mainstream users to drive better experiences.
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