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Tag: mobile

Total Results: 11784

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Forbes, USA Today contribute to Thalamusí database of mobile ad partners
Published: November 11, 2014
Forbes and USA Today are among the publishers with profiles on Thalamusí crowd-sourced database of advertising partners, which now powers ad vendor discovery and research for more than 85 percent of the AdAge top digital agencies list.
Mobile Minutes: net neutrality; Vimeo; Opera users; ditching the PC
Published: November 11, 2014
Today in mobile marketing - Obama asks FCC for strong net neutrality rules; With high maintenance, Vimeo invests in original content; Opera to add 100 million users through Microsoft pact; You can ditch your PC now.
Target tests CurrentC mobile payments in store, Apple Pay in app - Mobile Commerce Daily
Published: November 11, 2014
Mobile Commerce Daily today - Target tests CurrentC mobile payments in store, Apple Pay in app; Kohlís taps Twitter trivia to drive holiday-shopping engagement.
Days of mass-marketing winding down
Published: November 11, 2014
By Shalini Gupta

We are now in the ďall about meĒ era in which well-informed and proactive customers demand personalization from brands across all touch-points.

Marketers embracing beacons will have competitive advantage this holiday season
Published: November 10, 2014
Marketers currently employing beacon technology will likely have an advantage during the 2014 holiday season as consumers will be looking for deals and those who enable Bluetooth for beacon messages will receive more contextually relevant offers.
17pc of marketers have fully integrated mobile: report
Published: November 10, 2014
Marketers who excel at engaging customers across the entirety of their journey are setting the example for the rest of the pack who are still struggling to master the basics of mobile marketing, according to a CMO Council report.
Lionsgate drums up interest for Mockingjay film with mobile game
Published: November 10, 2014
Lionsgate film studio is teaming up with gaming brand Kabam to release The Hunger Games: Panem Rising, a free-to-play game for mobile devices designed to drum up interest for the third film installment in the hit dystopian series The Hunger Games.
Utah Jazz hit all the right mobile notes to engage fans
Published: November 10, 2014
The Utah Jazz are creating a way for live spectators and at-home viewers to connect with the basketball team they love by engaging fans across multiple platforms, including social Web sites, live TV broadcasts and the stadium.
Radio Shack, AEG Live engage moviegoers in theaters via Shazam app
Published: November 10, 2014
Radio Shack and AEG Live are among the first brands to take advantage of a new program that enables them to drive engagements with mobile users from the movie screen in a theater.
Mobile ads feature social content, quadruple interaction rate
Published: November 10, 2014
Make Your Case, a personalized phone case manufacturer, saw double the interaction rate than the industry average through the use of mobile ads featuring shareable content that mirrored attributes of tumblr, Vine and Instagram.
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