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Tag: mobile

Total Results: 12746

   Displaying: 71 - 80

Distinction between online, offline blurs for shoppers, but not retailers: report - Mobile Commerce Daily
Published: May 14, 2015
Mobile Commerce Daily today - Distinction between online, offline blurs for shoppers, but not retailers: report; Forever 21 uniquely drives sales through consumer-generated outfit gallery.
After Mobilegeddon, focus on site search for mobile-friendliness
Published: May 14, 2015
By Shaun Ryan

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

Verizon-AOL deal sets stage for cross-screen advertising play
Published: May 13, 2015
Verizon’s $4.4 billion deal for AOL points to how, as the consumption of digital content grows across screens, there is an opportunity to simplify distribution, build customer profiles and deliver advertising solutions for brands looking to extend their reach beyond television.
PepsiCo’s Lay's chips tears into personalization via mobile bag challenge
Published: May 13, 2015
PepsiCo’s Frito-Lay division is leveraging an interactive tool and personalized packaging heading into the Memorial Day holiday by letting consumers on mobile create custom digital bags of Lay’s potato chips featuring photos of favorite summer moments.
Nissan builds on scavenger hunt strategy with platform-specific clues, video
Published: May 13, 2015
Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.
Popeyes celebrates free biscuits with mobile-enhanced cards, giveaway
Published: May 13, 2015
Popeyes Louisiana Kitchen is celebrating National Biscuit Day on May 14 by launching a series of biscuit-themed eCards across its social media channels and offering consumers a free buttermilk product with purchase, proving that shareable mobile cards are an optimal strategy for raising awareness of promotions or sales for food marketers.
Mobile Minutes: Samsung's new chips; Smartwatch captive ads; Retail apps for employees; Video app viewability
Published: May 13, 2015
Today in mobile marketing - Samsung set to unveil new chips to power Internet of Things; Coming soon to your smartwatch: ads targeting captive eyeballs; Why Family Dollar prioritized mobile apps for employees, not shoppers; ABC looks to calm fears on video app viewability as mobile audience grows.
Walmart, Tango and Alibaba bring conversational commerce to fruition - Mobile Commerce Daily
Published: May 13, 2015
Mobile Commerce Daily today - Walmart, Tango and Alibaba bring conversational commerce to fruition; United Airlines relaunches site for personalized, touch-friendly booking across screens.
Marketing in the Digital Age: How data helps fight entropy
Published: May 13, 2015
By Michael J. Becker

What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.

Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
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