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Tag: mobile

Total Results: 13259

   Displaying: 71 - 80

Bravo, E!, Oxygen celebrate fans by lifting Dubsmash videos
Published: August 20, 2015
Cable networks Bravo, E! and Oxygen are launching a social media call-to-action in partnership with Dubsmash, featuring fans’ videos on air and showcasing the impact that mobile has on television programming.
American Express volleys mobile engagement at US Open with real-time content
Published: August 20, 2015
American Express is scoring brand engagement at the U.S. Open by sponsoring a section of the tennis tournament’s application to feature top stories across social media and hosting daily debates on Twitter with fans and experts.
Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
Published: August 20, 2015
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
Macy’s tests mobilized fitting rooms as in-store transformation continues - Mobile Commerce Daily
Published: August 20, 2015
Mobile Commerce Daily today - Macy’s tests mobilized fitting rooms as in-store transformation continues; RetailMeNot aims to be go-to discounter with Apple Watch app.
Content’s specialized role in mobile and digital marketing
Published: August 20, 2015
By Emily Adams

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

Are marketers squandering the beacon opportunity with too many offers?
Published: August 19, 2015
Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers get overwhelmed and turn off the notifications.
GapKids proves SMS’ potency by linking customers with Ellen DeGeneres
Published: August 19, 2015
GapKids is leveraging a partnership with comedian Ellen DeGeneres and her lifestyle brand, ED, to enable consumers to send a text to receive encouraging messages from the talk show host, highlighting the potency of SMS campaigns among younger consumers.
Marriott celebrates Latino love for travel in social media campaign
Published: August 19, 2015
Marriott Hotels is rolling out the latest phase of a social media campaign that celebrates travel and the cultural immersions it offers, attempting to draw in Latino demographics through celebrity YouTube videos, posts on various platforms and mobile advertising.
55pc of millennials find messaging app notifications most useful: report
Published: August 19, 2015
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
Mobile Minutes: Facebook Notes; Kim Kardashian on Instagram; Twitter in Asia; UberEats
Published: August 19, 2015
Today in mobile marketing – Facebook takes on Medium and LinkedIn with new Notes look; Commentary: Why federal regulators care about Kim Kardashian's Instagram feed; Twitter says to accelerate push for content partnerships in Asia; UberEats food delivery comes to San Francisco.
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