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Tag: mobile

Total Results: 12426

   Displaying: 71 - 80

State Farm, Cablevision tap interactive ad units with rolling footers, in-stream content
Published: March 17, 2015
State Farm and Cablevision are two of the top brands leveraging PadSquad’s new advertisment units for mobile and tablet devices, which feature unique branding on mobile site's skins as well as injections in Web sites' article content streams.
Forbes’ Camerama acquisition targets specialized groups of users on mobile
Published: March 17, 2015
Forbes Media’s acquisition of Camerama, a private photo-sharing application, may help the publisher of Forbes Magazine engage consumers on mobile through new products alongside its core editorial operation, as revenue remains a fraction of what it was in the heyday of print.
AutoTrader.com becomes Autotrader to drive mobile-buyer engagement
Published: March 17, 2015
AutoTrader.com, an online automotive sales pioneer, is rebranding itself as Autotrader to better reach consumers on mobile, reflecting the increasing use of smartphones and tablets in car-buying research.
Cheetah Mobile buys MobPartner in $58M deal to strengthen targeting capabilities
Published: March 17, 2015
Chinese mobile Internet developer Cheetah Mobile Inc. bought mobile marketing agency MobPartner for $58 million to inject more competition in the mobile ad performance space.
Mobile Minutes: Samsung's premium products; BlackBerry's secure tablet; Facebook's government requests; Via app
Published: March 17, 2015
Today in mobile marketing - Samsung to focus on premium products to withstand competition; BlackBerry targets businesses with high-security tablet; Facebook report shows slight rise in government requests for data; Like taking a luxury bus: Via, a ride-share app, offers Manhattan trips.
Facebook’s integration of TheFind could boost outlook for social shopping - Mobile Commerce Daily
Published: March 17, 2015
Mobile Commerce Daily today - Facebook’s integration of TheFind could boost outlook for social shopping; Domino’s throws ball in mobile’s court via March Madness promotion.
Location marketing gains favor at SXSW’s RetailLoco event
Published: March 17, 2015
By Dan Hodges

Eighty-five percent of all data currently produced has a location element. Therefore, location is the new cookie.

Gilt exec says mobile marketing must consider audience and experience
Published: March 16, 2015
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day 2015 on March 12.
CBS All Access subscriptions boosted by live streaming The Grammys
Published: March 16, 2015
NEW YORK - A CBS Interactive executive explained at Mobile Marketing Day 2015 that its CBS All Access on-demand service had one of its most profitable days due to live streaming this year's Grammy Awards.
Ted Baker uses secret messages to drive consumer engagement
Published: March 16, 2015
Apparel retailer Ted Baker launched its new digital campaign All is Not as it Seams, encouraging consumer engagement with hidden messages on Instagram.
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