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Tag: mobile


Total Results: 12099

   Displaying: 71 - 80

Time Inc.'s mobile ad revenue growth outpaces traffic surge
Published: January 15, 2015
NEW YORK – A Time Inc. executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said that interactive advertising experiences have helped the media brand's mobile ad revenue growth outpace its mobile traffic growth, jumping 100 percent in 2014 year over year.

Connected cars, loyalty and programmatic rule 2015 mobile advertising opportunities
Published: January 15, 2015
NEW YORK – Advertising executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference discussed where they see mobile heading in 2015, naming loyalty programs, connected cars and programmatic as three potentially lucrative areas for brands to leverage.
Ad agencies prep for mobile prominence using deep data in 2015
Published: January 15, 2015
NEW YORK – Ad agency executives at Mobile FirstLook: Strategy 2015 conference said that since the marketing industry is no longer in an initial stage of mobile, they look forward to seeing more mobile advertising efforts in 2015.
New York Times extends mobile presence to engage additional demographics
Published: January 15, 2015
NEW YORK – A New York Times executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said producing rich content and maintaining a multichannel presence has helped the media brand expand its audience demographic, with mobile being a key driver.
Mobile Minutes: IPhone 6s's dual-lens camera; Twitter may buy ZipDial; $90 Tizens in India; Pet wearables
Published: January 15, 2015
Today in mobile marketing - IPhone 6s report promises new dual-lens camera with optical zoom; Twitter in talks to buy Indian mobile tech startup ZipDial; Samsung starts sales of $90 Tizen smartphone in India; Wearable technology going to the cats and dogs.
American Eagle exec: Consumer feedback via mobile improves sales strategy - Mobile Commerce Daily
Published: January 15, 2015
Mobile Commerce Daily today - American Eagle exec: Consumer feedback via mobile improves sales strategy; Twitter exec: Commerce play focuses on movie, concert tickets.
Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content
Published: January 14, 2015
While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.
Social listening is not ready for prime time: Forrester
Published: January 14, 2015
While more marketers are listening to what their customers are saying on social media, many still do not know what to do with that information, according to a new report from Forrester Research.
Twentieth Century Fox puts Uber in driver’s seat to promote film
Published: January 14, 2015
In Uber’s first coordinated, multi-city event through the application, film studio 20th Century Fox is giving users of the ride-sharing service a chance to win exclusive passes to an advance screening of the film, "Kingsman: The Secret Service."
Marketers should eye Cuba opportunity with patience, caution
Published: January 14, 2015
Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United States’ re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.
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