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Tag: mobile

Total Results: 11158

   Displaying: 71 - 80

Mobile healthcare campaign generates 40pc click-through rate on Qriously
Published: July 10, 2014
Enroll America’s recent ad campaign on the mobile app Qriously successfully helped the nonprofit encourage uninsured Americans to apply for the government’s health insurance plan, highlighting the potential of mobile in public issues.
Mobile Minutes: Uber, Internet of Things, ads on wearables, TSA
Published: July 10, 2014
Today in mobile marketing - Uber reaches deal with New York on surge pricing in emergencies; Intel, Qualcomm and others compete for ‘Internet of Things’ standard; Advertisers target wearable gadgets as next frontier; The TSA’s Instagram feed is terrifying and totally awesome.
90pc identify smartphone as easiest-to-use in-store shopping device - Mobile Commerce Daily
Published: July 10, 2014
Mobile Commerce Daily today - 90pc identify smartphone as easiest-to-use in-store shopping device; Bebe eyes bigger role for ecommerce with responsive mobile site.
Mobile engagement is automakers' best weapon to combat ad fraud
Published: July 9, 2014
Automakers must build engagement into mobile ads to combat growing fraud, as the growth in smartphone-assisted car shopping shifts more and more advertising dollars into mobile.
Mondelez’s Sour Patch Kids personalizes social engagements via Snapchat
Published: July 9, 2014
A Sour Patch Kids Snapchat campaign that taps the appeal of social media comedy star Logan Paul allows the candy brand’s parent Mondelez International to personalize social engagements as part of a heightened mobile strategy.
Cosmopolitan.com editors will produce 20pc more content with mobile optimization
Published: July 9, 2014
Women’s magazine Cosmopolitan, Hearst Corporation’s most influential publication, will lead the move within the media giant to all-around mobile-optimized Web sites, aiming for a “post-banner world” and an overall seamless process.
EasyJet is latest airline testing iBeacons for speedier airport experiences
Published: July 9, 2014
The use of iBeacons by airlines is quickly ramping up this summer, with Britain’s largest airline, easyJet, trialing the technology across Europe to help passengers navigate their way through the airport using the brand’s mobile application.
Ford-Intel’s Project Mobii seen unlocking mobile-marketing opportunities
Published: July 9, 2014
An experimental Ford Motor Co.-Intel Corp joint research project that seeks to allow drivers to have remote interaction with their vehicle through a smartphone would open numerous mobile-marketing possibilities if it were commercialized.
Bravo’s Game of Crowns bedazzles fans with photo-editing app
Published: July 9, 2014
TV network Bravo’s upcoming pageant show Game of Crowns will virtualize the experience for fans with Botox-inspired filters, jewelry stickers and false eyelashes on photo-editing mobile application Aviary.
Mobile Minutes: Isis, Comcast, ParkChicago app, Post Office
Published: July 9, 2014
Today in mobile marketing - Isis mobile wallet rebrands to distance itself from militant group ISIS; Rivals wary of Comcast's mobile-ad prowess; Hundreds ticketed in error despite using ParkChicago app; Post Office launches mobile phone network through EE.
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