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Tag: mobile

Total Results: 13662

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Starbucks builds brand with millennials via closely aligned mobile platforms
Published: November 12, 2015
Starbucks is targeting millennials who may be looking for a quick pick-me-up during the busy holiday season with brand integrations on Snapchat and popular email newsletter publication theSkimm.
NY Times’ VR play is publisher's most successful app launch
Published: November 12, 2015
The New York Times’ new virtual reality application had more downloads in its first days of availability than any other app from the publisher at launch, pointing to the technology's significant potential for publishers.
How brands are tapping Facebook Messenger to bolster customer service
Published: November 12, 2015
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
Mobile Minutes: FanDuel crackdown; Snapchat marked down; Shopify on top; T-Mobile’s free video streaming
Published: November 12, 2015
Today in mobile marketing – NY AG's order deemed ‘crushing’ for FanDuel, DraftKings; Fidelity marks down value of Snapchat stake by 25pc; Shopify became Canada’s tech darling by making shopping easier; T-Mobile offers free video streaming for Netflix, HBO, others.
Target elevates mobile Web shopping with input from shoppers, Instagram - Mobile Commerce Daily
Published: November 12, 2015
Mobile Commerce Daily today - Target elevates mobile Web shopping with input from shoppers, Instagram; McDonald’s partners with Japanese wireless carrier for mobile payments promotion.
3 factors to consider when evaluating an app idea
Published: November 12, 2015
By Lahary Ravuri

The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.

Shazam stars in retailers' TV campaigns linking desire, purchase intent
Published: November 11, 2015
While Shazam initially began as a music listening tool, brands such as Target and Diesel are embracing it this holiday season to enable scan-to-shop capabilities in their television ads.
Hyatt boosts Snapchat presence with Comedy Central Discover channel ads
Published: November 11, 2015
Hyatt Regency’s Hyatt Gold Passport brand is teaming up with Comedy Central for new digitally driven content to augment the hotel chain's latest marketing campaign, which includes custom, humorous advertisements on the network’s Snapchat Discover channel.
Yoplait Go-Gurt extracts mobile video appeal with Bob Vila series
Published: November 11, 2015
General Mills’ Yoplait Go-Gurt brand crafts a wider audience with a new campaign featuring Bob Vila and several YouTube celebrities concocting creative ways to get the last drop of yogurt out of the product’s signature tube.
People's Sexiest Man Alive gets Tinder edition targeting millennials
Published: November 11, 2015
Time Inc.’s People is partnering with Tinder to bring its classic Sexiest Man Alive issue to millennials in a campaign that also taps user-generated content and emojis in addition to the popular dating application.