Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile


Total Results: 14391

   Displaying: 71 - 80

Mobile Minutes: Apple search; Mobile VR heats up; Amazon Studios’ theatrical push; The Atlantic and Google Amp
Published: April 18, 2016
Today in mobile marketing – Apple pursues new search features for a crowded app store; Huawei virtual reality headset will compete with Samsung Gear VR for mobile supremacy; Amazon Studios wins CinemaCon exhibitors, pledging big theatrical push; The Atlantic tests mobile ads built for Google Amp.
Will chatbot, Snapchat popularity push branded apps to the wayside? - Mobile Commerce Daily
Published: April 18, 2016
Mobile Commerce Daily today - Will chatbot, Snapchat popularity push branded apps to the wayside?; NY&Co sees 44pc increase in mobile conversions with revamped shopping site.
4 ways to drive mobile engagement
Published: April 18, 2016
By Trey Courtney

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?

How doubling programmatic spend can boost marketing ROI by 20pc
Published: April 15, 2016
NEW YORK – A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in mobile video if they want to boost their return on investment by a significant amount.
Scotts sees 95pc jump in high-value users via programmatic mobile ads
Published: April 15, 2016
NEW YORK – Lawn and garden care marketer The Scotts Co. achieved 60 percent beyond its goal for application installs through a programmatic mobile advertising campaign that relied on data for better control, according to an executive from Fiksu at the MMA Mobile Automation and Programmatic Leadership Forum.
Social media ads deliver relevancy while in-app ads fall short
Published: April 15, 2016
NEW YORK – Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers on the right platform.
Since data can be too good to be true, verification is key: MRC exec
Published: April 15, 2016
NEW YORK – An executive from the Media Rating Council at the MMA Mobile Automation and Programmatic Leadership Forum emphasized how important it is for researchers to value verification and transparency, especially when it comes to location data.
Mobile Minutes: Text message startups; Facebook raids Google; Gilt founder’s new gig; GoPro courts developers
Published: April 15, 2016
Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories.
Mcommerce sales on iPhone catch up to iPad for first time: report - Mobile Commerce Daily
Published: April 15, 2016
Mobile Commerce Daily today - Mcommerce sales on iPhone catch up to iPad for first time: report; American Express exec: Data and automation are mobile programmatic’s must-haves.
Why mobile-originated data matters
Published: April 15, 2016
By Tom Desaulniers

What can mobile-originated data do for brands that cookie-based data cannot?

Please click here to download now!