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Tag: mobile

Total Results: 11900

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United States Postal Service leverages augmented reality for holiday campaign
Published: December 4, 2014
The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application.
Mobile Minutes: Twitter's Block function; Wire app; Uber in Mexico; App-controlled hearing wearables
Published: December 4, 2014
Today in mobile marketing - Twitter unveils new tools to block abusive messages; Wire app wants to be the most beautiful communication tool; Uber teams up with Carlos Slim to lure riders in Mexico; Hearing aid? No, Soundhawk is an ear wearable.
Target’s mobile holiday game gives glimpse into future of retail - Mobile Commerce Daily
Published: December 4, 2014
Mobile Commerce Daily today - Target’s mobile holiday game gives glimpse into future of retail; Nielsen exec: 2015 forecast requires heavier brand investment into mobile.
5 tips for personalized mobile messaging that breaks through holiday noise
Published: December 4, 2014
By Rupert Thorp

Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.

Only 49pc of retailers harnessing mobile marketing this holiday season: report
Published: December 3, 2014
Despite reports of mobile’s growing importance for consumers during the recent Thanksgiving holiday weekend, only 49 percent of retailers are planning to include mobile technology in their holiday marketing strategy this year, according to a new report from BDO USA.
Coca-Cola tugs heartstrings with Hispanics, promoting kindness
Published: December 3, 2014
Coca-Cola is reaching out to mobile-savvy Hispanics with a campaign that leverages classic heartwarming holiday sentiments to promote emotional acts of kindness.
Macy’s, Ford deliver offers to NFC-enabled NYC street furniture
Published: December 3, 2014
Retailer Macy’s and automotive brand Ford are among the marketers trying out a new near field communications solution brought by Blue Bite and Cemusa to New York street furniture.
Pandora revamp simplifies listening experience for mobile consumers
Published: December 3, 2014
Pandora Internet Radio is refitting its music streaming and automated recommendation mobile application with new personalization tools that will enhance and simplify the music listening experience for mobile consumers.
Nivea, Coca-Cola leverage beacons to drive customer engagement in Brazil
Published: December 3, 2014
Brands such as Coca-Cola, Nivea and Dafiti are benefiting from Brazil’s growing smartphone market by leveraging beacons to deliver personally targeted, relevant content to mobile-savvy consumers.
HGTV taps Viggle app to reward television viewers
Published: December 3, 2014
HGTV is teaming up with mobile application Viggle for a cross-marketing platform designed to augment brand awareness and offer prizes and rewards to loyal viewers of the cable television channel's shows that check-in to the Viggle app.
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