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Tag: mobile

Total Results: 11610

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IHeartRadio brings easy listening to Android wearables
Published: October 10, 2014
IHeartRadio, a digital music platform, has announced a partnership with Android Wear to provide easy listening to consumers possessing wearable smartwatches.
Mobile Minutes: Snapchat eyes ads; Apps promote other apps; Apple announces new event; Foursquare using geotargeting ads
Published: October 10, 2014
Today in mobile marketing - Snapchat CEO Spiegel says untargeted advertising is coming soon; Roughly 75% of mobile app ads are just promoting other apps; Apple announces special event: 'It's been way too long'. Here's what to expect; Foursquare’s makeover favors ads as check-in buzz fades.
Embrace responsive Web design to lure mobile buyers: Forrester - Mobile Commerce Daily
Published: October 10, 2014
Mobile Commerce Daily today - Embrace responsive Web design to lure mobile buyers: Forrester; Chipotle taps social in Halloween selfie contest, charity fund-raiser.
Optimizing mobile advertising on dimensions that really matter
Published: October 10, 2014
By Joline McGoldrick

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

Why Urban Outfitters, REI chose checkout to spearhead responsive design push
Published: October 9, 2014
LITCHFIELD PARK AZ – Executives from Urban Outfitters and REI at the Mobile Shopping Summit 2014 explained why they are taking a piecemeal approach to responsive Web design, with both landing on checkout as the first completely responsive site component.
Toyota leverages iAds for 360-degree interior view
Published: October 9, 2014
Toyota is using Apple’s iAd mobile advertising platform to provide users of the iPhone, iPod touch and iPad with a 360-degree view of the interior of the all-new 2015 Camry embedded in mobile applications and Web sites.
Q&A: WWE Studios exec discusses mobile game strategy
Published: October 9, 2014
WWE Studios, the film division for World Wrestling Entertainment Inc., recently leveraged a mobile-gaming strategy to promote its Scooby Doo! WrestleMania Mystery DVD.
Publishers Clearing House’s sweepstakes app has social tie-in
Published: October 9, 2014
Sweepstakes marketer Publishers Clearing House continues its digital expansion with the launch of a new mobile application that enables users to share information on social about sweepstakes.
Jim Beam taps mobile social video for millennial-targeted product launch
Published: October 9, 2014
Bourbon brand Jim Beam is targeting millennials with a host of mobile-optimized digital videos across social media platforms to help introduce its new Kentucky Fire flavored bourbon.
CW speeds up mobile engagement with The Flash in launch campaign
Published: October 9, 2014
CW Television Network’s campaign promoting the premiere of “The Flash” put on a burst of speed for mobile consumers as a large number of them played a game that followed a video ad and engaged with calls to action.