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Tag: mobile

Total Results: 12577

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Apps are key to a meaningful user-centric mobile strategy
Published: April 13, 2015
By Peter Eckert

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

ABC News Digital exec: Push still valuable in reaching app audience
Published: April 10, 2015
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one-third of opens on the publisher’s mobile application, pointing to push’s value in helping to reach an on-the-go audience.
West Elm stacks up Facebook ads with consumer-generated photos
Published: April 10, 2015
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
Sephora and Coachella camp out on social media
Published: April 10, 2015
Beauty retailer Sephora is sponsoring the upcoming Coachella music festival in California, leveraging social media as a driving force to engage music and beauty fans at the event as well as those unable to attend.
Macy’s dives into active wear promotion with photographer Tim Kemple
Published: April 10, 2015
Department store Macy’s is partnering with photographer Tim Kemple of camp4collective in a series of YouTube videos, photographs and social media posts pertaining to adventure and sports to promote the retailer's sport and activewear lines.
Mobile Minutes: YouTube's mobile ads; Google's social media spoilers; Galaxy S6 shortage; Apple iOS update
Published: April 10, 2015
Today in mobile marketing - YouTube unveils tools to make mobile ads more interactive; Google's latest patent could put spoilers to bed; Samsung expects record Galaxy shipments, S6 edge shortage; Apple's iOS 8.3 update is here and includes diverse emoji.
Home Depot doubles down on in-app interactive shopping tools - Mobile Commerce Daily
Published: April 10, 2015
Mobile Commerce Daily today - Home Depot doubles down on in-app interactive shopping tools; Coupons.com leads charge for local deals on Apple Watch.
What does HBO Now mean for marketers?
Published: April 10, 2015
By Jim Porçarelli

Television viewership, once built exponentially over decades, is crumbling.

Top 10 mobile social engagements from Q1
Published: April 9, 2015
During the first quarter of 2015, brands such as Amazon, iHeart Radio, Mountain Dew and Sephora tapped both tried-and-true and newer social media applications to engage more personally with mobile users and leveraged live events or phenomena to promote their own products in creative ways.
Stickiness of apps increased in Q1 2015: report
Published: April 9, 2015
The stickiness of applications has reached an all-time-high due to better retention and engagement, according to a study by Localytics.
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