Tag: mobile

Total Results: 9120

USA Today targets theater fans through dedicated app

Published: May 2, 2013

USA Today has rolled out a mobile application for the upcoming Tony Awards that lets theater fans stay up-to-date with news and buy show tickets.

Virgin Mobile bolsters consumer experience with mobile site launch

Published: May 2, 2013

Virgin Mobile has rolled out a mobile Web experience to accommodate its growing tech-savvy customer base.

Mobile changes one-on-one marketing: ePrize exec

Published: May 2, 2013

NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.

SkinCeuticals leverages mobile advertising to drive views of educational video

Published: May 2, 2013

SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.

Outback Steakhouse drives in-store traffic, reinforces brand awareness with mobile site - Mobile Commerce Daily

Published: May 2, 2013

Mobile Commerce Daily today - Outback Steakhouse drives in-store traffic, reinforces brand awareness with mobile site; Wells Fargo puts mobile banking at center of new marketing campaign.

Why would you hammer a screw?

Published: May 2, 2013

By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Apple’s focus on mobile tracking issues poised to drive ROI, ad budgets

Published: May 1, 2013

Starting today, Apple will no longer accept applications that use a device’s Unique Device Identifier to track users in an attempt to get marketers to embrace its own tracking standard, the Apple Identifier or IFA.

Cadillac tests rich media ads with up to 2.38pc CTR

Published: May 1, 2013

Cadillac recently tested several formats of rich media mobile ads around the new launch of a new vehicle to drive brand awareness, with click-through rates reaching up to 2.38 percent.

Pepsi aims to propel product trials via mobile

Published: May 1, 2013

Pepsi is rolling out a mobile and Web site that leverages social media and video to drive product samples of its Next beverage.

Lego takes app efforts up a notch with Batman initiative

Published: May 1, 2013

Lego has launched its fourth application for Apple devices that integrates with Warner Bros.’ Batman franchise to let consumers play a series of games and activities.