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Tag: mobile


Total Results: 14384

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Ice Breakers attempts social media magic with individualized pushes, video
Published: April 13, 2016
The Hershey Company’s Ice Breakers gum brand is leveraging Twitter’s First View, sponsored Instagram content and a dedicated Tumblr page and pairing them with television spots to scale up the audience for a new brand push.

Jeep drives interactive mobile video views through optimized banner ads
Published: April 13, 2016
Jeep recently generated a 43-second average in-view time by combining an optimized banner ad with interactive mobile video in a choose-your-own story format, driving success by not intruding on the reading experience.
Cheap mobile search traffic drags down spend on Google: report
Published: April 13, 2016
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
Mobile Minutes: Music industry frets; Milk VR app; Microsoft’s mobile aspirations; Airbnb’s legal threats
Published: April 13, 2016
Today in mobile marketing – Music industry frets over YouTube despite streaming revenue boost; Samsung releases Milk VR app on Google Play, makes Gear VR headset optional; How Microsoft could become a mobile player without a broadly adopted smartphone operating system; Airbnb hires general counsel as it faces growing legal threats globally.
Starbucks’ latest mobile win stars customized app home page, loyalty integrations - Mobile Commerce Daily
Published: April 13, 2016
Mobile Commerce Daily today - Starbucks’ latest mobile win stars customized app home page, loyalty integrations; Loft unzips shoppable looks, social media guide via canine-supported partnership.
Brands must automate mobile native advertising
Published: April 13, 2016
By Joe Prusz

Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.

How Mini optimized disruption and brand storytelling with virtual reality
Published: April 12, 2016
NEW YORK – A Mini executive at the 2016 IAB Mobile Marketplace advised marketers to leverage virtual reality in a way that forces distracted consumers to focus on branded content, highlighting the vehicle manufacturer’s own reliance on cross-partnerships and innovative storytelling from previous campaigns.
Ad blocking's rise reveals what marketers are getting wrong: Bank of America exec
Published: April 12, 2016
NEW YORK – Bank of America is steering away from an outdated, interruptive ad experience by connecting with consumers on social media, bringing valuable content to ongoing conversations, according to a company executive at the 2016 IAB Mobile Marketplace.
Sherwin-Williams finds the right shade of social promotional tactics
Published: April 12, 2016
NEW YORK – Two Deutsch executives at the 2016 IAB Mobile Marketplace discussed their client Sherwin-Williams’ mastery of social media strategy as a means of inserting the brand into ongoing conversations while identifying target demographics and rolling out valuable, instructional content.
Programmatic's, native video's acceptance grows among marketers: Shazam exec
Published: April 12, 2016
NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.
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