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Tag: mobile

Total Results: 11581

   Displaying: 81 - 90

Mobile messaging in marketing held back by organizational issues: Forrester
Published: October 3, 2014
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
Pandora plays advertisers a happy tune while monetizing mobile
Published: October 3, 2014
Pandora Internet Radio, the music-streaming and automated music-recommendation service, is seeking to meet the challenge of monetizing mobile with major media companies and big-name brands while claiming to be a positive influence on advertisers.
Express embraces mobile predictive analytics to provide contextual content
Published: October 3, 2014
Fashion retailer Expressí entrepreneur campaign that has been running in Condť Nast-owned menís magazine GQ is leveraging new messaging technology from Iris Mobile that personalizes content delivered to each user.
MLB viewership rises during campaign tapping mobile, location, data
Published: October 3, 2014
Fans increasingly tuned in Major League Baseball games under a campaign that leveraged a cross-section of location-based insights and television set-top box data to successfully deploy mobile ads.
Mobile Marketing Association honors 2014 Smarties winners
Published: October 3, 2014
NEW YORK Ė The Mobile Marketing Association honored the winners of the 2014 Smarties awards at the SM2 Innovation Summitís Global Smarties Gala at Highline Stages on Oct. 1.
Mobile Minutes: Angry Birds cutbacks; Visa fights back; keyboard apps; Google Glass fights crime
Published: October 3, 2014
Today in mobile marketing - Angry Birds maker Rovio to cut up to 130 jobs; How Visa is fighting back as transactions go digital; Android and iPhone keyboard apps to turbocharge your typing; Dubai detectives to get Google Glass to fight crime.
Walgreens extends mobile pharmacy leadership with WebMD partnership - Mobile Commerce Daily
Published: October 3, 2014
Mobile Commerce Daily today - Walgreens extends mobile pharmacy leadership with WebMD partnership; Discover bumps up mobile offers for holiday shoppers.
Why Instagram is Mercedes-Benzís go-to platform for car launches
Published: October 2, 2014
NEW YORK Ė A Mercedes-Benz executive at the Mobile Marketing Associationís SM2 Innovation Summit said that the brandís wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.
Projected mobile ad-spend surge seen spurring hunt for opportunities
Published: October 2, 2014
NEW YORK - A projected surge in global mobile advertising spending that is well above previous estimates will challenge marketers to look for missed opportunities, according to participants at the Mobile Marketing Associationís SM2 Innovation Summit.
PepsiCo exec: Mobile is front door to Internet of Things
Published: October 2, 2014
NEW YORK - A PepsiCo executive at the Mobile Marketing Associationís SM2 Innovation Summit discussed the importance of sending relevant messages in a Q&A with the host of Bloomberg TVís C-Suite, Jeffrey Hayzlett.