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Tag: mobile

Total Results: 11300

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Social media raises awareness of TV programs: Nielsen
Published: August 6, 2014
A quarter of television viewers are more aware of programs due to their social media interactions, suggesting that social TV represents a new opportunity for marketers to attract highly engaged TV audiences, according to a Nielsen study.
Apple-Visa alliance would redraw mobile-payments landscape
Published: August 6, 2014
Apple’s sizable base of affluent users and customers could spur further growth in mobile payments if it were to form a partnership with credit-card company Visa as speculated, one of three pieces of news to emerge about the maker of the iPhone and iPad.
Enduring Hearts adopts Shop2Give to drive mobile donations
Published: August 6, 2014
Nonprofit organization Enduring Hearts has turned to mobile to encourage more online donations through e-donation platform Shop2Give.
Groupon partners with Snapchat to add urgency to mobile offers - Mobile Commerce Daily
Published: August 6, 2014
Mobile Commerce Daily today - Groupon partners with Snapchat to add urgency to mobile offers; Simon expands iBeacon program to outfit more smart malls.
Information overload: The psychology of being connected 24/7
Published: August 6, 2014
By Adam Marchick

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Automakers’ mobile music tie-ins drive outreach to younger buyers
Published: August 5, 2014
Car brands are building tie-ins with music offerings coupled with mobile and social platforms, taking control of content to reach younger buyers who resist traditional advertising campaigns.
Dippin’ Dots treats customers to gamified loyalty program via augmented reality
Published: August 5, 2014
Frozen confectionary treat Dippin’ Dots has launched what the brand claims is the first fully interactive mobile site that integrates augmented reality with a loyalty program to satiate consumer cravings for genuine connections.
Toys R Us applies the sticky nature of mobile video in new ads
Published: August 5, 2014
In its latest ad campaign, Toys "R" Us is tapping traditional television spots and social media networks in a cross-platform strategy that encourages consumers to share how toys inspire their everyday lives.
Boston’s Restaurants & Sports Bar focuses on family with kids’ gaming app, augmented reality
Published: August 5, 2014
In an effort to incorporate families into its marketing strategy, dining franchise Boston’s Restaurant and Sports Bar has launched a new kids program with mobile aspects, such as a game application and a 3D augmented reality game.
Bon-Ton takes on bullies with mobile awareness campaign
Published: August 5, 2014
Bon-Ton will launch a Facebook campaign aimed at raising awareness among youth about bully prevention, matching each social-media message with a $1 donation up to $15,000.
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