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Tag: mobile


Total Results: 12746

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Publishers focus on quality, transparent advertising with Pangea Alliance
Published: May 12, 2015
NEW YORK - Executives from Reuters and Unbound at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained how the focus of the recently launched Pangaea Alliance is on using programmatic data to create ad content that generates trust and transparency for advertisers, especially with mobile.
Cadreon exec: Finding the right data is key to programmatic mobile, video
Published: May 12, 2015
NEW YORK – An executive from digital marketing platform Cadreon North America at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained that data is the heart of advertising but not all data is key, making it important to weed out which information is most beneficial to advertisers.
Mobile becomes core engagement channel for marketers: study
Published: May 12, 2015
Annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year, as an attitude shift causes more brands and retailers to use mobile as a core channel for consumer engagement, according to a Juniper Research study.
How ERA and PODS use programmatic to reach the individual
Published: May 12, 2015
NEW YORK – Executives from moveable storage unit brand PODS and real estate agency ERA at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference discussed how using programmatic buying helps them reach consumers at the right time during the purchasing process on the right channels with relevant content.
Mobile Minutes: Retailers' mobile payments; Facebook's new study; Pinterest's app developers; Chinese smartphone market
Published: May 12, 2015
Today in mobile marketing - Apple Pay is creaming Walmart in the mobile payment wars; Facebook reveals the reason why you may agree with most of your newsfeed; Pinterest opens door to app developers, expects new recipe, wedding, travel tools; Chinese smartphone market, world's largest, shrinks in first-quarter: study.
90pc of retailers to tap gamification for omnichannel CRM shift: report - Mobile Commerce Daily
Published: May 12, 2015
Mobile Commerce Daily today - 90pc of retailers to tap gamification for omnichannel CRM shift: report; Hotel chains deliver instant gratification, propel sales with mobile promotions.
How influencer marketing improves the reach of Instagram photo campaigns
Published: May 12, 2015
By Francis Trapp

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook
Published: May 11, 2015
In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.
ESPN reaches millennials with X Games extreme mobile redesign
Published: May 11, 2015
ESPN launched a redesigned Web site for extreme sporting event the X Games in celebration of its 20th anniversary, providing mobile responsiveness to better connect with a millennial demographic.
Mobile Minutes: Uber bids on Here; Fitbit’s IPO; Yelp looks for buyer; Spotify’s revenues grow
Published: May 11, 2015
Today in mobile marketing - Uber joins the bidding for Here, Nokia’s digital mapping service; Fitbit files to go public; Yelp said working with Goldman Sachs to find a buyer; Music streamer Spotify revenues topped 1 billion euros in 2014.
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