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Tag: mobile


Total Results: 13998

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Mobile Minutes: Spotify adds video; Free Wi-Fi; GrubHub brightens outlook; Twitter exits
Published: January 26, 2016
Today in mobile marketing – Spotify will bring you video starting this week; Even the super rich want free Wi-Fi in hotels; GrubHub to select two directors, brightens outlook, unveils buyback; Twitter CEO confirms exit of 4 phenomenal execs.
65pc redeem mobile coupons within five minutes: report - Mobile Commerce Daily
Published: January 26, 2016
Mobile Commerce Daily today - 65pc redeem mobile coupons within five minutes: report; Frames Café taps paper-based beacons to streamline ordering.
Payments: The last mile of online customer intimacy
Published: January 26, 2016
By Kurt Bilafer

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.

As budgets tighten, mobile investment delivers positive ROI: AKQA exec
Published: January 25, 2016
NEW YORK – An executive from AKQA at Mobile Marketer's Mobile FirstLook: Strategy 2016 offered a new perspective on building a mobile strategy, claiming that although many are concerned about the significant costs involved, the ability to provide new digital services helps trim expenses elsewhere.
Foursquare exec: Application of digital tactics to physical world will scale in 2016
Published: January 25, 2016
NEW YORK – Foursquare’s new president said at Mobile Marketer’s Mobile FirstLook: Strategy 2016 that this year will see marketers scale up their use of mobile data to target consumers based on their activities in the physical world.
Mobile marketing week in review: Mobile drives more relevant experiences at scale
Published: January 25, 2016
A key theme throughout Mobile Marketer’s Mobile FirstLook Strategy 2016 conference last week was how precision targeting and customized marketing are quickly scaling up and promise to be an important strategic advantage for forward-thinking marketers in 2016. For the full analysis, watch this video.
Starbucks’ Mobile Order & Pay drives sales during peak hours - Mobile Commerce Daily
Published: January 25, 2016
Mobile Marketer today -
Starbucks’ Mobile Order & Pay drives sales during peak hours; Shoppers are adopting digital wallets at a rapid pace: Citi.
Reviewing SMS and MMS retail holiday marketing
Published: January 25, 2016
By Melinda Krueger

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

How Unilever leverages core consumer insights for mobile success: Mindshare exec
Published: January 22, 2016
NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how Unilever’s Dove and Hellman’s brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations.
Huffington Post exec: Social media, mobile are news distribution gateways
Published: January 22, 2016
NEW YORK – A Huffington Post executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 said that as consumers rely more than ever on distributed news content on mobile-first platforms, namely social media, this is diluting time spent on destination sites.
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