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Tag: mobile


Total Results: 11804

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Q&A: Why CBS trusts in mobile for new All Access offering
Published: November 12, 2014
The recent announcement from television network CBS of a new direct-to-consumer streaming service points to how mobile is accelerating over-the-top access and opening up the potential for a new brand experience for CBS.
Mercedes, Target offer sponsored Instagram ads for Canadian consumers
Published: November 12, 2014
Mercedes-Benz, Target and Air Canada are some of the top brands teaming up with Instagram to bring sponsored advertisements to Canadian consumers after the social media application rolled out in-stream advertisements in the United States, United Kingdom and Australia.
Disney, Red Bull leverage Coub’s growing audience to drive engagement
Published: November 12, 2014
Disney, Red Bull and Mini Cooper are among brands building engagement by leveraging Coub, the video re-mixing site and application which allows users to create and share looping videos up to 10 seconds long.
Nautilus taps Apple HealthKit for home fitness integration
Published: November 12, 2014
Home fitness equipment brand Nautilus is integrating Apple HealthKit into its Bowflex Max Trainer to help customers track their health and reach their fitness goals.
How Macy’s combines fashion, mobile technology to target younger shoppers - Mobile Commerce Daily
Published: November 12, 2014
Mobile Commerce Daily today - How Macy’s combines fashion, mobile technology to target younger shoppers; New Seasons Market leverages iBeacons for customized in-store checkout.
Macy’s, Marriott approach SnapChat very differently as platform’s influence grows
Published: November 11, 2014
Macy’s and Marriott are two of the top brands using Snapchat as part of their mobile marketing strategy, and both are leveraging the social media application in very different ways.
Hyundai streamlines driving with Intelligent Assistant mobile app
Published: November 11, 2014
Hyundai is making driving even easier with the introduction of its Genesis Intelligent Assistant, a mobile application for Hyundai owners designed to save them time and offer convenience via capabilities such as an engine timer, remote defroster and Blue Link features.
Tissot times mobile optimization for holiday arrival
Published: November 11, 2014
Swiss luxury watch manufacturer Tissot is planning a new mobile-optimized site that will launch in the coming months to give its customers a convenient way to conduct product research before making a trip to the store.
NHL ramps up daily fantasy promotion to build brand engagement
Published: November 11, 2014
The National Hockey League is prominently featuring daily sports fantasy Web site DraftKings on its mobile Web site and application as it leverages the correlation between fan engagement and fantasy sports.
The Who’s app leverages mobile 3D images to mark golden anniversary
Published: November 11, 2014
A new application from British rock legends The Who that leverages three-dimensional images to celebrate moments and landmarks in the band’s 50-year career reflects the power of mobile to enhance engagement.
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