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Tag: mobile

Total Results: 12069

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Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Published: January 8, 2015
By Kristi Soomer

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

Mhealth leaps forward as Kellogg's, Microsoft, others jump on board
Published: January 7, 2015
Kellogg's, Walgreens and Microsoft are just a handful of brands that have recently hit the ground running in the mobile health space, suggesting it is where marketers are aiming to be in 2015.
American Airlines' magazine takes flight on mobile to extend reach
Published: January 7, 2015
American Airlines is revamping the design of its in-flight magazine American Way and is entering into the digital age by enabling fans to read exclusive content on their mobile devices via the first-ever mobile application for the publication.
LinkedIn’s particular skill set evident in Taken 3 contest
Published: January 7, 2015
Film studio 21st Century Fox is showing off its mobile skill set with a LinkedIn contest to promote the film Taken 3, attracting fans with a YouTube video that features Liam Neeson.
Kodak promises simplified smartphone experience with launch of IM5
Published: January 7, 2015
Kodak’s smartphone launch leverages a well-known photographic name with an outreach to older, less tech-savvy users who want an easier-to-use mobile phone.
Under Armour enters health data sector with digital fitness network
Published: January 7, 2015
Under Armour is bulking up on mobile by enabling consumers to easily manage their health and activity levels via a new digital data network that syncs with the brand’s mobile application as well as third-party devices.
Mobile Minutes: Verizon and AOL mobile videos; Facebook and voice recognition; Added tech for cars; Mental health apps
Published: January 7, 2015
Today in mobile marketing - Verizon approaches AOL on potential deal: report; Facebook acquires voice recognition firm; Drivers would pay up to $1,499 for added tech, study says; Can a smartphone tell if you’re depressed?
Abercrombie & Fitch places risky bet on responsive design in Asian expansion - Mobile Commerce Daily
Published: January 7, 2015
Mobile Commerce Daily today - Abercrombie & Fitch places risky bet on responsive design in Asian expansion; Shopping app sessions grow 174 percent: report.
Integrated mobile messaging makes gains, but is it enough?
Published: January 6, 2015
While mobile messaging often presents challenges for marketers interested in developing integrated experiences, this could be changing in 2015 as new options begin to emerge.
NBC Universal, Electronic Arts see 60pc approval rate with Snapchat ads
Published: January 6, 2015
Brands including NBC Universal and Electronic Arts are seeing quantifiable results from their advertising efforts on Snapchat, which garnered a receptivity rate that was more than three times the normal, according to a new report from Millward Brown that was sponsored by the social media app.
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