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Tag: mobile

Total Results: 11337

   Displaying: 81 - 90

Puma fast tracks mobile with comprehensive theScore sponsorship
Published: August 12, 2014
Puma hits a triple play with a new comprehensive sponsorship on mobile sports application theScore that includes custom content, engagement and ecommerce.
Lululemon’s email program prioritizes mobile first, relevancy second
Published: August 12, 2014
PHILADELPHIA – While the success of email programs heavily depends on relevancy to the consumer, athletic wear brand Lululemon deemed mobile optimization as being the main key at the Email Marketing Summit at eTail East 2014.
Amtrak, U-Haul, Alex and Ani agree social efforts must involve all teams
Published: August 12, 2014
PHILADELPHIA – Successful social efforts are executed when all teams of a company are involved, agreed representatives from Amtrak, U-Haul and Alex and Ani during a panel discussion at the Social Commerce Summit at eTail East 2014.
Waldorf Orlando serves mobile diners greener fare with iPad menus
Published: August 12, 2014
The Waldorf Astoria Orlando, a Florida luxury hotel, is leveraging iPad menus at its Bull & Bear restaurant to streamline the dining experience and eliminate paper menus.
Mobile Minutes: Yo, mobile ready, schools, Facebook
Published: August 12, 2014
Today in mobile marketing - An app like Yo could turn out to be bigger than Twitter; Four ways to create a mobile-ready business; As more mobile computers pour into schools, some parents express concerns; This is who Facebook thinks you are.
Urban Outfitters masters social by mimicking millennials’ behaviors - Mobile Commerce Daily
Published: August 12, 2014
Mobile Commerce Daily today - Urban Outfitters masters social by mimicking millennials’ behaviors; TGI Friday’s fast tracks at-the-table mobile payments with QR codes.
Back-to-school spending to grow 3.3pc: NRF
Published: August 12, 2014
By Marie Driscoll

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

Why mobile conversions lag behind desktop
Published: August 12, 2014
By Adam Epstein

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

Restaurant chains eat up mobile for more personal, timely relationships
Published: August 11, 2014
While each industry vertical has its own pace of technology innovation and risk-versus-reward criteria in regard to adoption, restaurant chains are experimenting heavily with mobile at present due to many customers using search, reviews and ordering from restaurants via smartphones.
Pillsbury Toaster Strudel taps Fruit Ninja app in More Fruit campaign
Published: August 11, 2014
Pillsbury Toaster Strudel is leveraging the popularity of the Fruit Ninja mobile application with flying-fruit video games and a live show by a fruit-slicing swordsman in support of its "More Fruit” campaign.