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Tag: mobile

Total Results: 14808

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Chipotle inspires loyalty sign-ups with mobile-optimized short film
Published: July 7, 2016
Hoping to divert attention from its recent corporate setbacks, Chipotle Mexican Grill is directing consumers’ focus to its temporary summer loyalty program and fueling memberships by encouraging users to view a new mobile-optimized short film and sign up for Chiptopia rewards.
Mobile Minutes: Wimbledon live on Twitter; Rio Olympics in VR; Google buys Moodstocks; MTA’s ticketing app
Published: July 7, 2016
Today in mobile marketing – Twitter goes Live with Wimbledon stream; NBC and Samsung team up to broadcast 2016 Rio Olympics in virtual reality; Google buys sneaker-scanning machine learning company Moodstocks; MTA speeds up app rollout for mobile tickets on Metro-North, LIRR.
Walmart Pay’s transaction volume jumps 45pc with national rollout completed - Mobile Commerce Daily
Published: July 7, 2016
Mobile Commerce Daily today - Walmart Pay’s transaction volume jumps 45pc with national rollout completed; Sephora accelerates AR, AI sales tactics with new products, features.
Why audience segments are the new currency in mobile advertising
Published: July 7, 2016
By Irene Herranz

The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.

Top 10 mobile ads of Q2
Published: July 6, 2016
With consumers increasingly expecting mobile ad experiences that make engagement worthwhile, brands including Chevrolet and Unilever are upping the ante with impactful advertising initiatives, such as inviting users to take personality quizzes and implementing AI-powered voice interactions.
The Gothamist makes move to increase Snapchat visibility for brands
Published: July 6, 2016
The Gothamist is providing advertisers with a social media button that leads readers to their Snapchat page, driving visibility for brands on the popular social media platform.
Office Depot teases back-to-school with Snapchat quiz
Published: July 6, 2016
Office Depot is tapping into Snapchat to prepare students for when they head back to school with brain-teaser contests, keeping the retailer in mind as consumers start shopping for the fall semester.
Orange Is the New Black promotes new season via Tinder-like ads
Published: July 6, 2016
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
Mobile Minutes: Snapchat’s generational problem; Talking Tom app; BlackBerry classic; FTC investigates Ashley Madison
Published: July 6, 2016
Today in mobile marketing – Snapchat’s teen fans wince as app catches on with their folks; Talking Tom app partnering on Kevin Spacey comedy Nine Lives; BlackBerry to stop manufacturing its classic smartphone model; Report: FTC investigating Ashley Madison.
Top 10 mobile-offline activations from Q2 - Mobile Commerce Daily
Published: July 6, 2016
Mobile Commerce Daily today - Top 10 mobile-offline activations from Q2; Parents of college-bound kids earn A in mobile shopping: report.
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