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Tag: mobile


Total Results: 14999

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Kind Snacks unpacks brand awareness via mobile-driven product giveaway
Published: August 15, 2016
Kind Snacks is inviting consumers to acknowledge their appreciation for family members and friends by sending them an ecard through Facebook, Twitter or email, which asks the recipient to input his or her address to receive a complimentary Kind bar.
Mobile marketing in review: Targeting vs. broad appeals
Published: August 15, 2016
When it comes to targeting, marketers such as P&G are learning that there can be too much of a good thing. Watch this video for the full analysis.
Macy’s store reduction reflects retailers’ boundless search for omnichannel - Mobile Commerce Daily
Published: August 15, 2016
Mobile Commerce Daily today - Macy’s store reduction reflects retailers’ boundless search for omnichannel; Smartphones influence 84pc of millennials shopping in stores: report.
5 trends shaping in-app advertising
Published: August 15, 2016
By Vadim Rogovskiy

The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.

Mobile Minutes: Apple rehires Evan Doll; Microsoft buys Beam; Facebook humanizes algorithm; Under Armour’s new CMO
Published: August 13, 2016
Today in mobile marketing – Apple rehires Flipboard co-founder for health software role; Microsoft acquires livestreaming service Beam; Facebook enlists humans to decide what’s informative in your news feed; Under Armour names Amazon's Andy Donkin CMO.
Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion
Published: August 12, 2016
Hilton's forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members.
AccuWeather's surge in video views is thanks to 360-degree video
Published: August 12, 2016
Digital weather service AccuWeather has precluded a 400 percent increase in monthly video views by introducing 360-degree mobile videos for a more immersive consumer experience.
Herradura blends nightlife elements and enticing visuals in mobile video
Published: August 12, 2016
Brown-Forman’s tequila brand is mixing a cocktail of popular mobile platforms with video that attracts viewers with specially curated audio and video pleasing to the senses in an attempt to solidify the brand’s presence in nightlife.
Louis Vuitton offers first look at perfume line before market debut
Published: August 12, 2016
As France’s Louis Vuitton prepares to relaunch its perfume division, the fashion house is taking consumers on an inside tour of its fragrance headquarters.
Mobile Minutes: Apple Pay and banks; Facebook vs Adblock Plus; Alibaba's mobile growth; Samsung Pay's security flaw
Published: August 12, 2016
Today in mobile marketing - Apple says some banks can't use Apple Pay technology; Adblock Plus has already defeated Facebook's new ad blocking restrictions; Alibaba beats on earnings thanks to mobile growth; Samsung Pay could have a major security flaw.
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