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Tag: mobile

Total Results: 14701

   Displaying: 81 - 90

3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research
Published: June 15, 2016
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Suitable prefers mobile advertising for its data strengths
Published: June 15, 2016
NEW YORK – A Suitable executive at Intersect Fashion New York 2016 explained that it uses digital and mobile to follow up with consumers and establish a bond after their first interaction, primarily focusing on mobile advertising as smartphones allow a wider range of data.
Heineken uncaps millennials' civic mindedness via Facebook-centric improvement contest
Published: June 15, 2016
Heineken is expanding its outreach to millennials by teaming up with fundraising site Indiegogo for a contest encouraging participants to suggest city improvement projects via a 30-second pitch video submitted to the beverage brand's Facebook page.
Bonnier Corp. automates short-form video to drive mobile monetization
Published: June 15, 2016
Bonnier Corp. is expanding its mobile video coverage and increasing ad inventory by automating the process of repackaging special interest rich media for easy consumption on smartphones.
Mobile Minutes: Net neutrality upheld; Facebook embraces maps; Apple’s wraparound display; Google’s enterprise tools
Published: June 15, 2016
Today in mobile marketing – FCC's Net neutrality rules upheld by court in key legal win; Facebook to put maps in ads, measure store visits; Apple patents show future iPhone could have a wraparound display, augmented reality; Google goes after SharePoint with new enterprise tools.
Shopify leads slew of retail partners implementing Apple Pay for Web - Mobile Commerce Daily
Published: June 15, 2016
Mobile Commerce Daily today - Shopify leads slew of retail partners implementing Apple Pay for Web; Blingby builds holistic shopping experience with music videos, film trailers.
What devices can tell us about consumer intent
Published: June 15, 2016
By Joe Prusz

An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.

Apple’s new messaging, voice opportunities are significant, if uninspired
Published: June 14, 2016
Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone.
Dunkin’ Donuts celebrates mobile ordering rollout with 360-degree video experience
Published: June 14, 2016
Dunkin’ Donuts commemorated the national rollout of on-the-go ordering for its DD Perks loyalty members by dropping clues on its Snapchat account and creating a dedicated landing page for the new application, featuring a 360-degree video of the world’s fastest Dunkin’ run.
Microsoft's LinkedIn acquisition underscores potential in enterprise social media
Published: June 14, 2016
Microsoft has purchased LinkedIn, which is experiencing strong mobile growth following an application revamp, underscoring the software company's aspirations to be a big player in enterprise social networking even as the future growth of such digital hubs remains uncertain.
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