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Tag: mobile


Total Results: 14537

   Displaying: 81 - 90

Coca-Cola uses snackable mobile content for refreshing marketing approach
Published: May 12, 2016
NEW YORK – A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile's increasingly important role throughout.
Bank of America cuts through dilution with contextual conversations
Published: May 12, 2016
NEW YORK – A Bank of America executive at the MMA Mobile Marketing Leadership Forum described how the company saw a 47 percent lift in brand sentiment following a social media campaign during the World Economic Forum that brought at-home consumers into the conversation.
PwC exec: Branded apps not required for understanding modern customer journey
Published: May 12, 2016
NEW YORK – An executive from PricewaterhouseCoopers at the MMA Mobile Marketing Leadership Forum advised marketers to offer a balance of utilitarianism and content within their mobile experiences and place context above all else to ensure the right experience meets the right user.
Refinery29 exec attributes success to segmented approach to social media
Published: May 12, 2016
NEW YORK – A Refinery29 executive at the MMA Mobile Marketing Leadership Forum detailed how the publication is able to thrive in an overcrowded marketplace by segmenting content for specific social media, mobile platforms and audiences instead of trying to appeal to everyone at once.
Man on the street: Where are clients spending their mobile dollars?
Published: May 12, 2016
NEW YORK – Executives at the MMA Mobile Marketing Leadership Forum said that marketers this year are investing in applications, owning conversations, driving lifetime value and performance-based ads as they look to build their mobile strategy.
Mobile Minutes: Retargeted ads hit Instagram; Tech talent; WhatsApp takes on Skype; AR for kids
Published: May 12, 2016
Today in mobile marketing – Facebook debuts retargeted ads on Instagram, tests new travel ads; Boston better prepped for tech talent than Bay Area; WhatsApp desktop apps for Mac and Windows launched to take on Skype; Miraffe proves that augmented reality doesn’t have to be complicated or creepy.
Wendy’s exec: Mobile video mastery translates to in-store traffic spikes - Mobile Commerce Daily
Published: May 12, 2016
Mobile Commerce Daily today - Wendy’s exec: Mobile video mastery translates to in-store traffic spikes; Hilton app simplifies booking a room with a view via Google Maps.
Q1 2016 mobile site performance analysis benchmark report
Published: May 12, 2016
The seventh installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
4 reasons why your app keeps getting deleted
Published: May 12, 2016
By Ania Rodriguez

Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.

Jolly Rancher breeds mobile success focusing on social content over apps
Published: May 11, 2016
NEW YORK – A Hershey’s executive at the MMA Mobile Marketing Leadership Forum discussed the power of tailoring content to different social media platforms based on respective user behavior, a strategy that drove a 12.5 increase in hard candy sales for the marketer.
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