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Tag: mobile

Total Results: 11150

   Displaying: 81 - 90

Twitter has advantage in driving lifestyle app downloads
Published: July 7, 2014
Twittter’s recent moves such as the launch of app install ads, the acquisition of TapCommerce and the introduction of Vine’s Loop Count point to how the social network hopes to put to rest concerns about its relatively smaller reach compared to Facebook and possibly gain the advantage with certain types of apps.
Chevrolet mobilizes soccer sponsorship with virtual shirt campaign
Published: July 7, 2014
A mobile campaign that uses Facebook and Twitter to promote Chevrolet’s sponsorship of the new uniform shirt of soccer’s Manchester United FC taps both the impact of social media and fan interest in the World Cup to engage a global audience.
Data concerns replace creative as major mobile marketing issue for brands: survey
Published: July 7, 2014
A new survey’s finding that a lack of quality data has replaced creative constraints as a major issue for mobile advertisers points to how organizations are embracing mobile’s critical role in the customer experience.
Line’s marketing potential lies in fun, youth-focused engagements
Published: July 7, 2014
Messaging and social entertainment app Line is beginning to gain with marketers following efforts from the likes of Disney and Maybelline, reflecting how brands are looking to engage with young mobile users in a fun way.
Mobile Minutes: Qualcomm, wearables predictions, Amazon, mobile increases productivity
Published: July 7, 2014
Today in mobile marketing - Qualcomm bets on 'WiGig' technology with deal for Wilocity; Mixed predictions about wearables like smartwatches and Google Glass; Amazon would go to court to avoid FTC restrictions on in-app purchases; Why it's finally time to embrace your mobile device as an effective working tool.
Top 10 mobile in-store activations from the first half of 2014 - Mobile Commerce Daily
Published: July 7, 2014
Mobile Commerce Daily today - Top 10 mobile in-store activations from the first half of 2014; Discover’s customer-service app also drives commerce.
Top 10 mobile customer-engagement campaigns from the first half of 2014
Published: July 3, 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Hard Rock merges mobile, travel for a ubiquitous loyalty experience
Published: July 3, 2014
With more than half of Hard Rock International’s Web traffic derived from mobile devices, the hotel and restaurant chain is bringing a mobile focus to all of its Web properties, including its loyalty program.
Webinar on July 31: Why text messaging is still key to reaching millennials
Published: July 3, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, July 31 focused on targeting millennial consumers using text messaging. Speakers include senior executives from TMI, Bowling Green State University and Mobile Commons.
Nine West's live-chat success spurs mobile expansion
Published: July 3, 2014
Footwear and accessories label Nine West plans to expand its live-chat to mobile after seeing an increase in sales and customer satisfaction with the feature online.
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