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Tag: mobile


Total Results: 12938

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79pc of marketers would improve mobile allocations with better ROI tracking: report
Published: June 17, 2015
Marketers are increasingly interested in shifting budget to mobile, more so than for any other channel, but the lack of return-on-investment tracking is hampering their ability to do so, according to a new report from Millward Brown Digital.
Forrester exec: Amazon, JetBlue show value of CX in revenue-generation
Published: June 17, 2015
NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.
Hilton finds upsell offers outperform urgency messaging
Published: June 17, 2015
NEW YORK – A Hilton Worldwide executive said at CXNYC 2015 that the staggering growth of mobile Web and applications fueled the hospitality brand to begin optimizing its mobile offerings as part of a revamp of its digital experience for travelers.
Avon drives empowerment campaign with mobile aggregation site
Published: June 17, 2015
Personal care brand and direct selling retailer Avon's latest empowerment campaign leverages social media, celebrities and a mobile-optimized aggregation site to engage customers around the topic of empowering women.
Lithium exec: Tap social for beneficial emotional customer experiences
Published: June 17, 2015
NEW YORK – A Lithium executive said at CXNYC 2015 that brands such as Sky, AT&T and Barclays are models for how to leverage social emotionally in a world where they can no longer control the customer experience.
Mobile Minutes: Facebook's Moments app; Apple Music royalties; Texting for Ubers; Event-based photo search
Published: June 17, 2015
Today in mobile marketing - First look: Facebook's new photo-sharing app Moments; Apple to pay common royalty rates for music service; No smartphone? Now you can hail an Uber via text message; Mobli takes on Internet giants with event-based photo and video search.
Starbucks raises the stakes on mobile ordering with significant expansion - Mobile Commerce Daily
Published: June 17, 2015
Mobile Commerce Daily today - Starbucks raises the stakes on mobile ordering with significant expansion; QVC execs: Second-screen experiences drive engagement, conversion rates.
Apple Watch’s role in a data-driven advertising environment
Published: June 17, 2015
By Lara Mehanna

With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business.

Pepsi encourages millennials to hang out and earn mobile rewards
Published: June 16, 2015
By leveraging mobile location to award points to friends who are hanging out together, PepsiCo is attempting to add more mobile fizz to its new loyalty program and gain an edge over Coca-Cola.
Amazon streams first episode of Catastrophe on Facebook
Published: June 16, 2015
Amazon’s on-demand streaming service is urging consumers to view the first episode of its latest series for free on Facebook for a limited time, a move designed to drum up excitement surrounding the show and help Amazon Instant Video better compete with Netflix and HBO.
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