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Tag: mobile

Total Results: 12273

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IPhone 6 Plus users are data-hungry big spenders, a marketer's dream
Published: February 13, 2015
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
Revlon and Google add color to Valentine’s Day GIF campaign
Published: February 13, 2015
Revlon and Google are partnering up to spread the Valentine’s Day spirit by enabling fans to send each other personalized animated images via social media and email designed to showcase the makeup brand’s Revlon Ultra HD Lipstick colors, proving that GIFs continue to resonate well with millennial fans.
CPG brands gain insights into shoppers, rival products via mobile tool
Published: February 13, 2015
Consumer packaged goods brands are leveraging a crowd-sourced mobile insights engine to detect rivals’ newly launched products and track their performance across key metrics nationwide, gaining valuable insights into shopper behavior and preferences.
Tresemmé styles mobile marketing with relevancy, practicality and engagement
Published: February 13, 2015
Unilever’s Tresemmé teamed with Cosmopolitan.com to promote the brand's hair care products by offering styling tips in a recent article and also used mobile ads to drive users to its YouTube channel to watch hair tutorial videos.
Marketers should accelerate shift of resources into mobile video: report
Published: February 13, 2015
Marketers should continue shifting more marketing spend to video-based messages as consumers increasingly want and expect mobile video content, according to a Citrix report.
Grudge Match brings joy of revenge, eSports to mobile enthusiasts
Published: February 13, 2015
Grudge Match, a 1991 television game show that invited feuding people to settle issues in a boxing ring using implements of revenge, is making a comeback as a mobile game which includes a connection to an online streaming platform and an updated TV show to capitalize on the boom in mobile gaming and content consumption.
Mobile Minutes: Twitter acquires Niche; Android Wear sales lag; Tumblr to overtake Instagram; Mobile-powering backpack
Published: February 13, 2015
Today in mobile marketing - Twitter acquires Niche; Android Wear gadgets not a big hit, with only 720,000 shipments in 2014; Yahoo's Marissa Mayer claims Tumblr is now fastest-growing social network over Instagram; Backpacks that pack power for mobile devices.
Burger King takes a bigger bite of mobile with ordering test - Mobile Commerce Daily
Published: February 13, 2015
Mobile Commerce Daily today - Burger King takes a bigger bite of mobile with ordering test; Visa leverages geo-location to enhance travelers’ card payment experiences.
4 marketing requirements to make 2015 even more profitable
Published: February 13, 2015
By Kristin Flor

Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.

Fashion brands struggle for innovation in mobile marketing efforts
Published: February 12, 2015
While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York's Fashion Week, mobile marketing will likely not have much of a presence beyond this as these brands are still struggling with how best to leverage the technology.
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