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Tag: mobile

Total Results: 10750

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Canadian anti-spam legislation and notification opt-in best practices
Published: April 8, 2014
By Stephanie Capretto

Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.

How Starbucks, Target are getting millennial mom marketing right
Published: April 7, 2014
Millennial moms are a lucrative demographic for mobile marketers, but brands need to shift from pushing aggressive coupons and offers to using more content-heavy strategies to win over this group.
Mobile’s rapid evolution is far from over: comScore
Published: April 7, 2014
Consumer behavior is significantly shifting from traditional to digital media, with 2013 marking the first time mobile usage surpassed desktop, according to a new report from comScore.
DAA creative guidelines aim for consistent privacy experiences on mobile
Published: April 7, 2014
In a potentially big step toward providing a more consistent privacy experience for consumers on mobile, the Digital Advertising Alliance today is issuing guidelines for how to display its icon on mobile platforms.
The Knot triggers wedding inspiration via local app features
Published: April 7, 2014
Bridal destination The Knot is rolling out an update to an application launched earlier this year that helps brides map out their weddings with local resources.
Mobile Minutes: GrubHub, Kingsoft, Facebook, Apple
Published: April 7, 2014
Today in mobile marketing - GrubHub IPO delivers: Up 45%; Chinese tech company Kingsoft Seeks U.S. listing for mobile subsidiary; Facebook explores anonymity features; Siri, meet Nouvaris: Apple confirms purchase of speech recognition firm.
Subway takes bigger bite of mobile ordering with New York expansion - Mobile Commerce Daily
Published: April 7, 2014
Mobile Commerce Daily today - Subway takes bigger bite of mobile ordering with New York expansion; Ace Hardware finds high-value mobile offers are most popular.
How mobile helps Lowe’s and IKEA customize digital engagements
Published: April 4, 2014
While digital how-to’s have been a key strategy for home improvement retailers for some time, thanks to the growth in mobile and social, chains such as Lowe’s and IKEA are exploring ways to put the most relevant content in front of customers.

Nissan boosts interactivity for tablet video ad via hot spots
Published: April 4, 2014
In a reflection of how savvy marketers are catering mobile ads to take advantage of the devices’ unique characteristics, Nissan recently leveraged a new tablet ad unit that enables viewers to interact with the brand’s video in-stream via tappable hot spots.

JetBlue tailors mobile ads to target tablets and smartphones separately
Published: April 4, 2014
JetBlue’s new advertising campaign aims to make a clear differentiation between smartphone and tablet advertising with a combination of long-form video, messaging and geofencing.
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