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Tag: mobile


Total Results: 12624

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Taco Bell’s in-app loyalty program adds filling to mobile strategy - Mobile Commerce Daily
Published: April 20, 2015
Mobile Commerce Daily today - Taco Bell’s in-app loyalty program adds filling to mobile strategy; Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors.
Do not fetishize technology without consideration to consumer behavior
Published: April 20, 2015
By Tom Goodwin

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities
Published: April 17, 2015
While Hillary Clinton has surrounded herself with impressive mobile tools in support of her second historic run for the United States presidency, an unchallenging primary period could limit opportunities to take advantage of mobile's ability to drive real-time relevancy and urgency while building and engaging her supporter base.
WPP acquires Medialets as urgency grows behind need for mobile standards
Published: April 17, 2015
In a reflection of the growing urgency felt by advertising agencies regarding the need for mobile standards, media conglomerate WPP has acquired Medialets, whose display impressions and click measurements are accredited by the Media Rating Council.
Ray-Ban keeps its coolness factor with comedic social media campaign
Published: April 17, 2015
Sunglasses maker Ray-Ban is spinning a new take on the traditional campaign for change by appealing to the humorous side of consumers through social media.
Smartwatch advertising spend to reach $69m by 2019: report
Published: April 17, 2015
Marketers’ advertising spend on smartwatches is expected to reach a total of $68.6 million in four years as the wearables sector becomes permeated by top technology brands such as Apple, as well as more fashion-friendly retail brands, according a report from Juniper Research.
Mobile Minutes: Facebook’s sidebar status; Meerkat buzz fades; Apple acquires LinX; Verizon’s mobile video service
Published: April 17, 2015
Today in mobile marketing - Facebook testing "sidebar status" for iOS, Android; Meerkat learns buzz doesn't always mean business; Apple hints at implementing DSLR-like features into future iPhones by acquiring LinX; Verizon adds college sports to mobile video service.
Spring shopping app attracts fashion brands and investors - Mobile Commerce Daily
Published: April 17, 2015
Mobile Commerce Daily today - Spring shopping app attracts fashion brands and investors; Amex members getting power to use fitness wearable as payment card.
PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace
Published: April 16, 2015
NEW YORK – A PepsiCo executive at Forrester Research’s Forum for Marketing Leaders said the company has benefited by collaborating more often with the media and entertainment sectors as well as consumers and academia to meet the challenges of a dramatically reshaped marketplace and the accelerating evolution of industry.
Mondelez exec: Utility and economics of content are rapidly changing
Published: April 16, 2015
NEW YORK – Brands and publications must work hard for their content to stand out amid a flood of content in today’s mobile-centric and social media-filled landscape, according to executives from Buzzfeed and Mondelez International at Forrester’s Forum for Marketing Leaders.
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