Tag: mobility

Total Results: 58

Google CEO Larry Page: We’ve acquired Motorola Mobility

Published: May 23, 2012

Google CEO Larry Page on the completed acquisition of Motorola Mobility - a landmark move for the search giant where it joins Apple as both a hardware and software player in the mobile space. Oh, do not forgot those 24,000 patents that come with the deal.

Apple gains access to Android information, potentially opening door to more suits

Published: March 7, 2012

The order from a judge requiring Google to hand over development information about Android to Apple could provide the company with ammunition for additional lawsuits claiming Android copies important iOS functionality.

Mobility and the art of contextual relevance

Published: October 17, 2011

By Scott Forshay

Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.

Warner Bros. targets mobile, social users for “Final Destination 5” campaign

Published: August 12, 2011

Warner Bros. is running a mobile and social ad campaign that drives awareness for its new film “Final Destination 5” among movie fans that frequent social networking sites.

AT&T to take on Google to be king of mcommerce: privacy advocate

Published: April 18, 2011

The Center for Digital Democracy has sent a letter to the FTC, the FCC and members of Congress to block the pending merger of AT&T and T-Mobile, claiming the deal is not about competition and broadband access, but rather a ploy to rule the mcommerce arena.

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

T-Mobile a no-show at CTIA opening keynote

Published: March 23, 2011

ORLANDO, FL – In the wake of AT&T’s $39 billion bid to acquire T-Mobile USA, T-Mobile’s top executive bowed out of the CTIA Wireless 2011 opening keynote. CNBC’s Jim Cramer did interrogate the CEOs of the big three U.S. carriers about the pending deal.

What will generate buzz at CTIA Wireless 2011 in Orlando?

Published: March 18, 2011

With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

How will Verizon's iPhone change the mobile game?

Published: January 12, 2011

Now that Apple’s iPhone is officially coming to Verizon Wireless, the entire mobile ecosystem will feel the ripple effects–from rival carriers and device manufactuers to content providers and marketers.