Tag: movie

Total Results: 21

Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile

Published: May 2, 2012

Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.

Lego launches interactive mobile movie maker app

Published: April 27, 2012

Lego Systems Inc. is bridging the gap between the brand’s physical and digital engagements via a new mobile application enabling users to create their own stop animation movies using Lego blocks and minifigures.

Lionsgate promotes The Hunger Games through mobile, social ad campaign

Published: March 22, 2012

Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

Toyota provides in-vehicle mobile applications via Entune multimedia system

Published: January 6, 2011

Toyota Motor Sales U.S.A. has unveiled the in-vehicle Toyota Entune multimedia system featuring mobile applications such as Microsoft’s Bing, Clear Channel’s iheartradio, MovieTickets.com, OpenTable and Pandora.

LivingSocial encourages email signups via mobile ads in Flixter app

Published: January 6, 2011

LivingSocial is pushing consumers to sign up for local deals and coupons via the Flixter smartphone application.

MovieHatch uses mobile to make billboard campaign actionable

Published: August 2, 2010

MovieHatch is offering users a chance to vote on trailers for films that have not been made yet via a call to action on a New York Times Square billboard.

MSpot launches mobile movie streaming service

Published: March 29, 2010

MSpot claims that it is the first company to offer an online streaming movie service with a mobile component.

Rating movie apps: Paramount vs. Sony vs. Warner Bros.

Published: March 17, 2010

By Al Kalman

Paramount Studios, Sony Pictures and Warner Bros. are among the most active studios in the apps space. Here is a look at what they are doing in that area.

Apps don’t come up a winner with Golden Globes

Published: January 22, 2010

By Al Kalman

Does the movie industry understand the potential of mobile applications? Apparently not, judging by the Golden Globes' winners and nominees.

TCM turns to mobile for brand definition, extension

Published: January 21, 2010

Turner Classic Movies has launched a suite of mobile applications to solidify itself as a lifestyle brand.