Tag: multimedia messaging

Total Results: 18

Mobile is key for brands to achieve message convergence

Published: January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.

Starbucks breaks first location-based mobile campaign with major carrier

Published: October 15, 2010

Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

Sybase 365 delivers 1 trillionth mobile message

Published: September 10, 2010

Sybase 365 has processed more than 1 trillion inter-carrier messages since the company launched its SMS interoperability messaging hub in 2001.

CTIA offers short codes for brands to engage consumers across Latin America

Published: September 8, 2010

With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.

Why MMS is better than SMS

Published: May 13, 2010

By James Citron

With SMS, marketers routinely engage in all sorts of natural and unnatural abbreviations to fit their message into 160 characters. Not so with MMS.

MX Telecom acquired by Amdocs for $104M, merges with OpenMarket

Published: March 24, 2010

LAS VEGAS - Customer experience systems provider Amdocs announced at CTIA that it has acquired mobile payments and messaging aggregator MX Telecom Ltd. for approximately $104 million.

AT&T runs 2010 Cotton Bowl Classic MMS sweepstakes

Published: December 22, 2009

AT&T is inviting college football fans to participate in the 2010 Cotton Bowl Classic sweepstakes via MMS.

Mobile Messenger acquires VeriSign’s m-Qube mobile delivery gateway

Published: November 17, 2009

Mobile services provider Mobile Messenger has acquired mobile-messaging aggregator m-Qube Inc. from its parent company VeriSign Inc.

Sports Illustrated swimsuit issue runs 2D bar code MMS campaign

Published: July 13, 2009

Time Inc.'s Sports Illustrated is letting its readers get a sampling of the most beautiful SI swimsuit pictures delivered to their mobile phone via multimedia messaging.

Keynote launches mobile competitive monitoring and analysis service

Published: June 19, 2009

Keynote Systems has launched Mobile Competitive Monitoring & Analysis, a new subscription-based service that benchmarks the performance of a company's mobile services.